Media

Mondadori Media S.p.A. is the Group company that encompasses all businesses linked to the development of the brand media and digital activities taking a multichannel approach.

Traditional print activities include:
• the publication of magazines (12 at 31 December 2024) and related advertising, as well as add-ons in conjunction with magazines;
• subscription management activities for magazines and daily newspapers, both for the Group’s publications and those of third-party publishers, handled by Direct Channel. Added to this areservices related to database management for third sector clients.

Digital activities include:
• the complete management of leading websites and social profiles in the main vertical topics (Cooking, Health & Wellness, Feminine Gen Z, Young, Parenting), which since end 2024 also includes the brand Fatto in casa da Benedetta and the optimisation of the related advertising space through external advertising agencies;
• the Social Agency business, in particular the talent agencies Zenzero and Power, which manage leading creators from the food and beauty & fashion worlds with the aim of developing their activities in the influencer marketing segment;
• the MarTech cluster consisting of Adkaora, Hej! and, in Spain, Adgage, specialised in offering mobile advertising, proximity marketing, performance and conversational marketing solutions.

In 2024, the Mondadori Group retained its position as Italy’s top multimedia publisher:
• in the print segment with 12 magazines and 8.6 million readers, Mondadori’s market share (in terms of circulation) stood at 20.1%, stable compared with December 2023 (20.2%);
• on the web with 13 brands and approximately 34.1 million average unique users per month, with a reach of about 76%;
• in social media with a fanbase as at 31 December 2024 of around 129 million with 114 profiles, including the GialloZafferano brand with around 72 million followers and the recently acquired Fatto in casa da Benedetta brand with around 20 million followers.

In the digital area, Mondadori Media retained its leadership in segments with high sales value and audience figures (web and social reach):
• in food with GialloZafferano which, after recording 25 million users in December and an aggregate fan base of 72 million (including international profiles), is confirmed as the most loved food media brand by the Italians and the 4th kitchen brand with most followers worldwide;

• in the women’s segment with the innovative web magazine and social The Wom, which in December 2024 numbered 10.4 million one-time users and an aggregated fanbase of 10 million;

• wellness with MyPersonalTrainer with 12.5 million unique users and an aggregate fanbase of 6.5 million;

• science&tech with Focus with over 5.2 million unique users in December and a fanbase of 5.2 million;

• GenZ with Webboh with 3.7 million unique users and an aggregate fanbase of 5.0 million;

• parenting with NostroFiglio with 2.7 million unique users and an aggregate fanbase of 1.4 million.

In October 2024, through the acquisition of 51% of Fatto in casa da Benedetta, a strategic partnership with Benedetta Rossi was launched to consolidate Mondadori Media’s position as the most important Italian multimedia player in the food & cooking sector