Mondadori’s strategy for developing digital content, launched in 2010, accelerates. Thanks to an accord with Vodafone Italia, Mondadori launches the first online newsstand for tablets. Through this new platform it is possible to access the digital edition of the Group’s major weeklies and monthlies. Through a dedicated application it’s also possible to access more than 110,000 ebooks available on Bol.it. The digital development continues in July 2011 with an agreement between Mondadori and Amazon that makes the Group’s ebooks available through the Kindle store. In September 2011, Mondadori’s digital titles are also made available on the iBookstore for the Apple iPad, iPhone and iPod touch.
With the creation of Box for You, Mondadori enters the gift box market. Made by Mondadori Direct and sold in the Group’s network of stores and on Bol.it, Box for You offers a wide range of options across the country. Each box offers a prepaid voucher, a book of discounts and benefits on Mondadori’s services and products, the catalog of offers, and a theme book. For overnight stays a booking center is available to help choose the structure and obtain all relevant information.