Following excellent sales in China, Thailand, Indonesia and India, 2013 saw the successful launch of Grazia in 3 new key markets: Spain, Korea, Mexico. Consequently, the women’s magazine that interprets Italian style and elegance now has 23 editions around the world and a monthly circulation of over 7.8 million copies.
Three new magazines in three days
With an unprecedented initiative, Mondadori renewed the offer of its women’s titles with the contemporary launch of three completely refurbished magazines: Grazia, Donna Moderna and TuStyle.
The three magazines, each with a distinct positioning in three different market segments (upscale: Grazia; service: Donna Moderna; consumer: TuStyle), every week reach over 3.6 readers. With their digital iterations, the titles are developing an ever-greater integration with the online world: 5.3 million unique users per month, 62.7 million page views on Donnamoderna.com and Grazia.it, 345,00 “likes” on the three Facebook pages and 200,000 followers on Twitter.
Mediamond: the most complete integrated advertising sales company
The sale of advertising space for magazines and radio stations, previously conducted by Mondadori Pubblicità, has been integrated in Mediamond.
Mediamond, created in 2009 thanks to an agreement between Mondadori Pubblicità and Publitalia ’80 (Mediaset Group), is now Italy’s most complete integrated advertising sales company for magazines, radio and the web, able to offer the market an extensive and articulated commercial offer.