Deascuola: Ross e la Sgrammanebbia confirms that video games are an innovative and inclusive support for classroom education

It increases motivation and stimulates socialisation within the class, inviting reflection and encouraging the creation of educational content that can be used for evaluation purposes and for reinforcing skills: this is what emerged from the survey conducted by Deascuola on the use of video games in education.

Deascuola, one of Italy’s leading educational publishing houses and part of the Mondadori Group, presents the results of the research conducted in collaboration with Massimiliano Andreoletti – university professor in Educational Technology and Media Education in the field of technologies applied to learning at the Università Cattolica del Sacro Cuore in Milan – on the use of Ross e la Sgrammanebbia, the innovative and inclusive video game, launched in September 2022 and aimed at teachers in secondary schools.

Ross e la Sgrammanebbia, designed by Deascuola in collaboration with teachers who are experts in playful education and developed by the software house, Tiny Bull Studios, was created to integrate and support classroom teaching by fully matching game levels and textbook topics, bringing teachers closer to a tool that students use every day and adapting the products developed for entertainment to different teaching needs.

Linked with the basics of Italian grammar, the video game presents a journey where narrative, education and play alternate. In order to progress and advance to the next stage, male and female students must face stimulating challenges and solve small grammatical puzzles in the form of mini-games that increase in difficulty.

In addition to reaching and supporting the teacher in the design of his or her own learning pathway, Ross e la Sgrammanebbia promotes the value of inclusiveness, with a view to guaranteeing equal educational opportunities and meeting the needs of students with special learning needs. Not surprisingly, the game opts for a highly readable font and mini-games with no response time.

The research conducted by Deascuola, in collaboration with Professor Massimiliano Andreoletti, analysed how Ross e la Sgrammanebbia was used by students and teachers after being included in the Italian language teaching programme from September 2022. It obtained a high popularity rating: all 185 students from the six secondary schools involved, from the Milan and Turin pool, stated that they enjoyed trying the game under the guidance of their teacher. At the same time, teachers noted a very high level of engagement by students: the video game not only increases motivation but also stimulates socialisation within the class, inviting reflection on the themes covered and encouraging them to create learning content that can be used as a tool to assess and reinforce skills.

Ross e la Sgrammanebbia also won a place among the finalists of the Italian Video Game Awards 2023, in the Best Applied Game category, dedicated to digital games or recreational resources with an educational purpose.

Click here to access the demo.

The full version is available for teachers and students who use one of the Deascuola grammar textbooks for secondary schools. In addition, teaching support materials for teachers will be provided to go with the game.

Discover Ross e la Sgrammanebbia on

D Scuola S.p.A is one of the leading Italian educational publishing operators focused on schools at any level. Part of the Mondadori Group since December 2021, the company operates through the following brands: Deascuola, De Agostini, Petrini, Garzanti Scuola, Garzanti Linguistica, Marietti Scuola, Valmartina, Liviana, Ghisetti & Corvi, Cedam Scuola, Cideb, and Black Cat. The University offer is entrusted to UTET Università, Città Studi and ISEDI. Deascuola is present online via (books, additional digital contents, eBooks, portals and study and teaching applications), (initiatives and courses on the most current educational issues for schools and teachers), (linguistic dictionaries) and (books and materials for learning languages) and has a widespread presence on the social media. A MIUR-accredited Training Body since 2013, D Scuola organises courses for schools and teachers. The wide range of free webinars, seminars, conferences and courses developed in partnership with educational experts, internationally renowned neuroscientists, established science popularisers and leading authors, makes it possible to get acquainted with the various systems of paid training projects, which include customised programmes and online courses for schools and teachers, in line with the training priorities identified by the Ministry of Education.

Deascuola and TikTok present a free course for secondary school teachers: “Social media and digital platforms: new learning environments”

Deascuola, one of the leading Italian educational publishers from the Mondadori Group, and TikTok, a digital platform with more than 1 billion global users, are launching “Social media and digital platforms: new learning environments”, an innovative course for secondary school teachers designed to learn and discover how to integrate traditional teaching with the common ordinary tools and languages of students.

The world of culture and information is increasingly growing on digital platforms, and schools are also requiring a growing number of teacher-creators capable of offering educational activities aimed at ensuring greater engagement and interest among scholars.

Deascuola and TikTok’s programme will start on November 8 and consists in 3 free online sessions, designed to explain how to best orient oneself or identify the positive and negative effects so as to transform such information into real educational supports usable both in and out of the classroom, and in a free teaching guide that can be downloaded at the end of the 3 webinars.

Registrations are managed via the following link:

“More and more youngsters currently use digital platforms, such as TikTok and Instagram, to stay informed, socialise and follow innovation in a wide variety of fields. How can schools transform such tools into real educational supports to be used both in and out of the classroom and how can the same be transformed into new learning environments? The 3 meetings planned, and involving experts in sociology, neuroscience, pedagogy and education, were designed to respond to such question”, explains Luca Vajani, General Manager of D Scuola S.p.A.

“TikTok is also increasingly becoming both a primary reference for the world of education and the most popular medium used to share knowledge and train, by simplifying complex subjects and contents through its immediate language and inclusive approach, thus making them more accessible to all. Such project is very important as it allows us to support the scholastic activities of teachers and the education of their young students in a concrete way, by promoting intergenerational dialogue”, says Luana Lavecchia, Institutional Relations Manager of TikTok Italy and Greece.

The first meeting is scheduled for Wednesday, November 8, from 5:00 to 6:00 p.m: Social media and digital platforms: perceptions and impacts.

Michela Balconi, psychophysiology and cognitive neuroscience professor at the Catholic University of the Sacred Heart of Milan, Giovanni Boccia Artieri, sociology professor at the University of Urbino, and Valentina Ghetti, teacher and content creator, will delve into the social and cognitive aspects involved by analysing successful projects, so as to help teachers understand the mechanisms implicated in students’ use of social networks before finally addressing issues aimed at promoting a correct, safe and useful use of digital platforms. An insightful neuroscience, sociology and BookToker meeting.

The second meeting, Social media and digital platforms: teaching tools, scheduled for Thursday, November 23, from 5:00 to 6:00 p.m., includes the participation of Emmanuele Massagli, Education and Pedagogy researcher at Lumsa University, and Stefania Manca, researcher at the Institute for Educational Technology of the CNR, who will illustrate some successful projects on how to use TikTok for teaching.
Digital media modify learning by changing the way our body and environment perceive their effects: technology is absorbed by the user, thus becoming part of it. Both verbal (“new alphabets”) and non-verbal (social networking netiquettes) language is also changing. Various research projects were implemented by focusing on such elements, in particular, a project on the use of TikTok, based on studies of the educational and pedagogical aspects, will be explored to transmit the Shoah memory and to preserve the collective historical one. Users can share experiences, historical facts and personal reflections on the Holocaust through short creative videos, thus reaching a wide audience of young people and creating awareness on this tragic event.

The last meeting, entitled At TikTok School, will be held on Wednesday, December 12, from 5:00 to 6:00 p.m. Secondary school teachers and content creators of different subject areas – humanities, science and foreign languages – will share their experience under the guidance of Elia Bombardelli, teacher, creator and author at Deascuola. This will be a unique opportunity to interact with the creators Federico Benuzzi, @federicobenuzzi, Norma Cerletti, @normasteaching and Alessia Giandomenico, @studiafacileconale, and to learn how to apply the videos and materials they make to the educational practice.

This course allows teachers to better understand and explore digital platforms so as to bring them closer to their students.

D Scuola S.p.A is one of the leading Italian educational publishing operators focused on schools at any level. Part of the Mondadori Group since December 2021, the company operates through the the following brands: Deascuola, De Agostini, Petrini, Garzanti Scuola, Garzanti Linguistica, Marietti Scuola, Valmartina, Liviana, Ghisetti & Corvi, Cedam Scuola, Cideb, and Black Cat. The University offer is entrusted to UTET Università, Città Studi and ISEDI. Deascuola is present online via (books, additional digital contents, eBooks, portals and study and teaching applications), (initiatives and courses on the most current educational issues for schools and teachers), (linguistic dictionaries) and (books and materials for learning languages) and has a widespread presence on the social media.

A MIUR-accredited Training Body since 2013, D Scuola organises courses for schools and teachers. The wide range of free webinars, seminars, conferences and courses developed in partnership with educational experts, internationally renowned neuroscientists, established science popularisers and leading authors, makes it possible to get acquainted with the various systems of paid training projects, which include customised programmes and online courses for schools and teachers, in line with the training priorities identified by the Ministry of Education.

TikTok is the leading environment for short videos from mobile devices. Our mission is to inspire creativity and liveliness. TikTok has offices worldwide, including in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Rizzoli Education launches the “Glow Up” empowerment campaign

An initiative promoting gender equality and inclusiveness in the school textbook publisher’s sales force

Rizzoli Education reinforces its commitment to gender equality and inclusiveness with the launch of the Glow UP empowerment campaign for its sales network.

The initiative has two key goals. The first is to continue interpreting and concretely implementing the Manifesto for gender equality and plurality launched in 2021, promoting the values of multiculturalism and the coexistence of different generations; principles the publishing house has always supported, inspiring not only its editorial and educational offering but its work environment.

The second main goal is boosting self-confidence among the people forming the Rizzoli Education team: highly qualified professionals with certified know-how whose work provides teachers with top-level assistance every day.

With Glow Up, the Mondadori Group publishing house wants to “add glow” to the value of the people in its sales network and establish the conditions for casting light on these people’s “unique”, specific talent, boosting their sense of belonging and fidelity.

In addition, the company wishes to develop an increasingly inclusive workplace where everyone can express their own qualities in the best possible way, creating a system capable of attracting the new generations, who are increasingly sensitive to these issues.

Rizzoli Education’s empowerment campaign will begin with a series of events focusing on women, promoting the affirmation of an increasingly feminine and inclusive leadership style in its sales network. The pillars of this process, which will be the focus of a series of webinars, meetings and events, are three keywords:  education, to generate awareness of one’s own value, flexibility, to support women making important life choices, and confidence for development of personal skills.

The first event – intended for women in the publishing house’s sales network – featured Francesca Rigolio, Chief Diversity Officer and Head of Human Resources in Trade Education Books for the Mondadori Group, with Alessandra Andriani, partner and general manager of the consulting firm MCA, and Annalisa Aceti, Rizzoli Education Sales Manager. The themes discussed at this inspirational meeting included career, power, language and stereotypes that can represent obstacles for gender equality.

Rizzoli Education‘s Glow Up campaign will continue throughout the year 2023 with monthly initiatives for the entire sales network to boost self-confidence and the ability of members of the publisher’s sales staff to respond to the new challenges of the market.

Rizzoli Education lancia la campagna di emporwement "Glow Up"

Rizzoli Education for gender equality and plurality

The educational publishing house is promoting a manifesto and a series of concrete actions to offer schools more inclusive models

Rizzoli Education, the Mondadori Group educational publishing house, long engaged in providing educational content and innovative products for learning, is adopting an awareness programme that aims to give schools increasingly inclusive models.

Conscious of the responsibility involved in the production of teaching materials, Rizzoli Education is also promoting a series of concrete actions that place increasing attention on issues such as gender equality, which is also at the heart of the 2030 Agenda for Sustainable Development.

Starting from these inspiring principles, the project aims to bring the educational community, both female and male students, their families and teachers closer to the values of gender equality, multiculturalism and inclusion, precisely because plurality of thought is able to offer new opportunities.

Based on these keywords, Rizzoli Education has developed a manifesto, a declaration of values and intentions that was outlined today by Alessandra Porcelli, the editorial director of Rizzoli Education.

“We present a manifesto that is an expression of the values we believe in and the inspiring principles that guide our entire business and that we have matured thanks to our many years of collaboration with Irene Biemmi, a specialist in gender pedagogy at the University of Florence.

As publishers, we constantly deal with such issues, which are of increasing interest, not only in the media and in everyday life, but, in particular, in the world of education and textbooks. Issues on which there is still a long way to go and to which we want to contribute. We do it and we will continue to do so, thanks to the opportunities that we have every day to work alongside with teachers in the development path of new generations. Citizens that we hope will learn to be aware, free from prejudices, and stereotypes of any kind and able to respect and enhance difference,” said Alessandra Porcelli, editorial director of Rizzoli Education.

The manifesto will be presented during a live streaming event organised by Rizzoli Education featuring the participation and testimonies of a range of voices from the worlds of journalism, research, publishing, business, the arts and sport.

They include, the sociolinguist Vera Gheno, the journalist Francesca Mannocchi, the swimmer Federico Morlacchi, the professor of pedagogy Dario Ianes and Francesca Rigolio, Chief Diversity Officer and Head of Human Resources for the Book Division of the Mondadori Group, who underlined:

“Education has always been a fundamental lever for the redistribution of skills and for the best allocation of talent in the labour market and the Rizzoli Education project fully perceive this spirit and interprets its role in a proactive and innovative way,” said Francesca Rigolio, Chief Diversity Officer and Head of Human Resources for the Book Division of the Mondadori Group. “The organisation that a community, and so a company, gives itself has significant consequences on the structure of the opportunities, not only material, that are available to the people who are part of it. By creating a specific Diversity&Inclusion function, the Mondadori Group aims to improve the balance of opportunities offered to its staff, while promoting an inclusive culture against discrimination”, concluded Rigolio.

The event organized by Rizzoli Education will be an opportunity for a reflection and an exchange of the inspiring principles of the publishing house’s project:

Saying no to stereotypes and prejudices.
Valuing people and not their gender. There are no predetermined roles, only female or only male. Women and men are equals in society and in any other context in which they can express their skills and personality.

Looking at plurality and inclusiveness.
Conscious of the changes taking place in society, Rizzoli Education aims to stimulate an inclusive and respectful vision of differences, in line with the principles of fairness and equality, equal opportunities and non-discrimination, adopting an attitude that values differences and reflects a plural and multifaced world.

Language affects reality.
Language and the way we express ourselves are the tools that affect the perception of oneself and others. This is why Rizzoli Education has undertaken to use both verbal and visual language in textbooks that contributes to deconstructing the stereotypes conveyed by language through the research of inclusive and neutral solutions and that do not express prejudice.

Helping to reconfigure the imagination of younger generations.
This commitment is aimed at proposing non-sexist female and male representations and avoiding other forms of prejudice, stereotypes and discrimination, providing more open, aware and free models for both female and male students. The hope of Rizzoli Education is that younger generations, to whose education the company’s books contribute, will be able to expand the possibilities of building their own identity and planning their future, in both educational and professional contexts, as well as in their life choices.

These are the inspiring principles that Rizzoli Education carries out in its daily activity as a publisher of books for schools, making use of the scientific advice of experts on issues of gender and plurality.

Through its collaboration with Erickson, Rizzoli Education has also implemented a series of guidelines focused in particular on issues of gender equality developed by Irene Biemmi.

These indications have resulted in a handbook that has been shared with all the people involved in the creation of textbooks: authors, illustrators, picture researchers, and editors. The overall focus is on a balanced representation of genders, i.e. the protagonists and authors, with a specific focus on textual and visual language through inclusive solutions which leave no space for stereotyped or conventional visions in textbooks.

This project is the result of Rizzoli Education’s many years of experience, both in the development of guidelines on gender equality issues and on content supervision aimed at ensuring compliance with the publishing house’s inspiring principles.

In fact, in 2018 Rizzoli Education, again in collaboration with Erickson and Irene Biemmi, launched the Obiettivo Parità (Objective: parity) project for primary schools: a programme specifically monitored and overseen by Irene Biemmi for the selection of anthological content, language, illustrations and of gender balance in entire works in general.

Five years after the launch of Obiettivo Parità, Rizzoli Education has decided to extend its attention to the principles of gender equality to all of its production, broadening the spectrum of values with a more general reference also to plurality, as featured in the manifesto.

The full presentation of the Rizzoli Education manifesto will be available in live streaming today on the Rizzoli Education YouTube channel today from 4:30 pm.

The Rizzoli Education illustrated manifesto for gender equality and plurality has been realized by Nicolò Canova.

Mondadori Education launches new initiatives to support teachers

New free tools to help teachers to remotely assess their pupils

As the end of a more complex school year than ever comes closer, teachers at all levels and in all schools, are facing another big challenge: how to assess and grade students at a distance. A key moment in the teaching-learning process. Always a complex activity, in the current situation it is particularly difficult.

In fact, in distance learning, the grading process takes on a different aspect compared with what happens in the classroom. The moments for learning assessment (for example, individual or group activities, digital presentations prepared by pupils with feedback from teachers, the level of participation in lessons) go hand in hand and often replace traditional grading methods (tests and oral exams). The new context has heightened the need for support for the more fragile students and requires inclusive teaching tools and strategies.

Valid support for teachers about to engage in this delicate process is available from Mondadori Education that provides specific content, materials and tools for the certification of skills and the assessment of levels of learning, also remotely: a variety of tests on a range of topics and subjects, maps useful for revision, digital services for each subject and all levels, from primary to first and second level secondary schools. All, even in this emergency period, freely downloadable from the publisher’s web site.

The support path that the publisher offers to teachers will continue in the coming weeks also with a programme dedicated to preparation for the final year exams, as it will be structured this year and, from September, with a practical project for recovery activities in preparation for the new school year.

Of special relevance, regarding assessments, in the HUB Test platform, that is both intuitive and easy to use e semplice and allows teachers to easily manage tests: on the one hand with the possibility of accessing a complete and varied database, and, on the other, to create new personalised tests that can be easily shared with the class.


And then there are activities that focus on teacher training via webinars, with free participation, organised by experts from the publishing house, with explanations and ideas on how to assess, as well as the techniques for assessing both synchronous and asynchronous activities.

On the basis of what has already been done since the beginning of March, as an immediate response to the emergency, to make freely available the entire range digital content for distance learning – over 40 gigabytes of content and more than 12,000 gigabytes of videoaudiocustomisable mapsplaylists, and facilitated texts for inclusion –  the commitment of Mondadori Education continues with the proposal of a complete path to support teachers in the three crucial phases of their work: revision and testing, final year state exams and September recovery programmes.

“The emergency that we have faced, and continue to live with,” underlined Aaron Buttarelli, editorial director of Mondadori Education, “has all of a sudden obliged Italian schools to reconsider, in a very short period of time and often without adequate tools, the entire teaching-learning process. We have always been on the side of teachers and students in the pursuit of innovation and the digitalisation of schools, with a range of services for day-to-day teaching which has now taken on enormous relevance. Including the evolution of the textbook, which is no longer a static printed support but thanks to digital has become both live and dynamic, for more personalised learning, with language and formats able to inform and stimulate interest in learning.”

A commitment that is rewarded by the success among teachers and demonstrated by the data traffic metrics on the platform which has recorded a user base of some 1.5 million active users,  to which have been added, in the last two months,  more than 400,000 new registered users, with an increase of 30 times in the use of  Virtual Classes, more than 15 times for Tests and 6 times for the use of reading Apps and traffic on the site that has grown by 8 times on a daily basis.

The HUB Test offer, is part of the services offered by HUB Scuola, Italy’s most extensive database for digital teaching, and which features a number of other tools, including: the Virtual Class, an environment for the management of teaching activities and courses, exchanging comments, setting assignments and homework and monitoring progress; reading Apps to use digital books; HUB Campus for more detail on different subjects; and the HUB Scuola channel on YouTube with over 1,700 videos, organised in playlists.

Oxford University Press and Rizzoli Education: new exclusive distribution agreement

The contract celebrates forty years of cooperation in Italy

More than tow million Italian children have taken their first steps in English with the Oxford books TreeTops, before going on in secondary school with other incredibly successful titles, including High Five and Horizons, also used by two million students

Oxford University Press and Rizzoli Education have signed a new exclusive agreement for the distribution in Italy of books for the teaching of English published by the historic British publisher.

The new five-year contract will allow the two players in the educational publishing sector to renew a strong partnership that has been consolidated over many years.

Together, Oxford University Press and Rizzoli Education have been the protagonists of many successes, thanks to which they continue to look to the future and its challenges with clear objectives, great vitality and a reinforced spirit of collaboration.

Through this partnership Oxford University Press celebrates more than forty years of activity in Italy. The first exclusive distribution agreement dates from 1978 with La Nuova Italia Editrice, the historic publishing house, that today is a Rizzoli Education brand.

Since then Oxford University Press has reached the top of the Italian market, where it is the leader in both primary and secondary schools, with high quality books that are adopted by thousands of English teachers.

A key factor in this success has been the commitment to producing books specifically developed for Italian schools and brought to market thanks to the partnership with Rizzoli Education.

This close partnership has given to schools a number of successful titles. in addition to TreeTops, High Five and Horizons, best sellers with sales of well over two million copies, as well as the Oxford Advanced Learner’s Dictionary (published in 1948 and now in its ninth edition) used by hundreds of millions of students around the world, and Headway, the international course, also distributed in Italy by Rizzoli Education, which, since its publication in 1986, has been used by millions of students around the world to study English.


Oxford University Press is a department of the prestigious University of Oxford. For more than 500 years it has shared innovative ideas and thought through the publication of books that promote the university’s mission to pursue excellence in knowledge, research and education.  

Rizzoli Education operates in the educational publishing sector at all levels, from primary to secondary schools, with printed and digital products and technology and services for both teachers and students.

Millennial Editor: these are the 8 “editors of the future”

The young talents will work at Mondadori, Einaudi, Rizzoli, BUR,
Sperling & Kupfer, Mondadori Education and Rizzoli Education

Camilla Boneschi, Francesco Bozzi, Susanna Ciucci, Valerio Fidenzi, Giulia Masci Ametta, Linda Poncetta, Luca Scolari and Anna Spinelli: these are the young talents selected by the publishing houses of the Mondadori Group as part of the Millennial Editors project.

Launched in February, the project offered a unique opportunity to 8 recent graduates  under-30 in order to gain work experience in the publishing world, after being chosen on the basis of an outstanding curriculum and a deep passion for books and reading.

All of the aspiring editor were subjected to a rigorous recruitment process and selected from over 4,200 applications, received by the Mondadori Group during the month the project was launched with an announcement on the Monster Italia web site.

Following an initial selection phase based on qualifications and experience, 81 candidates were given the possibility to participate in an Edithon: a full day at the Palazzo Mondadori, in which the candidates met the leading figures from each of the Group’s publishing houses and could demonstrate their skills through individual and group tests.

8 Millennial Editors stood out among them and, starting from this month, will start a two-year apprenticeship at Mondadori, Einaudi, Rizzoli, BUR, Sperling & Kupfer, Mondadori Education and Rizzoli Education.

This will give them the chance to make their dream come true and to learn how to become an editor, by interacting and cooperating with all of the colleagues and other protagonists in the book production chain, starting from the authors.

The #MillennialEditors project has also offered an opportunity to discuss and share with young people on social media some of the fundamental aspects of what it means to be a professional editor: videos, photos, “stories” and special content that have recorded a total of over 280,000 views on the Facebook, Instagram, Twitter and LinkedIn profiles of the Mondadori Group.

Millennial Editor: the publishing houses of the Mondadori Group are looking for the editors of the future

A project aimed at young talents with a passion for books

The publishing houses of the Mondadori Group are launching the Millennial Editor project for talented under 30s who dream of becoming  book editors.
An innovative and unprecedented programme, aimed at graduates in the humanities and economics, through which the Mondadori Group offers millennials with a consuming passion for books and reading a unique opportunity to enter the publishing world.

Einaudi, Electa, Mondadori, Piemme, Rizzoli, Sperling & Kupfer, Mondadori Education and Rizzoli Education, through a selection process in various stages, will identify eight young talents who will be guaranteed a period of two years of work and training as an editor with an apprenticeship contract.

The candidates selected will pursue a path during which they will be required to measure themselves against the activities of the various publishing areas and participate in training sessions with highly experienced professionals of the Group’s various publishing houses.
An all-round opportunity to learn the profession of editor, not only the specific aspects of publishing, but also the institutional, technical and managerial sides, interacting and collaborating with all of the protagonists involved in the book chain, starting from authors and senior editors. Each participant will develop the key skills necessary to face the challenges of a continuously evolving market.

The Millennial Editor project is developed in collaboration with Monster Italia, a highly specialised company in personnel research, and the technical partner in the recruitment phase.
You can submit your application from today, to this link.
After an initial selection based on qualifications and experience, in the second half of March suitable candidates will take part in an Edithon, a one-day event at Palazzo Mondadori during which they will meet the leading figures involved in the  project and, after being divided into work groups, will have the opportunity to put themselves to the test.
By the end of April, the eight young talents selected will be allocated, according to their characteristics and inclinations, to one of the areas, i.e. non-fiction, miscellaneous, fiction or educational of the publishing houses involved: Einaudi, Electa, Mondadori, Piemme, Rizzoli, Sperling & Kupfer, Mondadori Education and Rizzoli Education.

You can tell who uses Devoto-Oli

The campaign begins for the ground-breaking Le Monnier dictionary at Mondadori Franchising and Retail outlets

In the Devoto-Oli Le Monnier dictionary you will find the Italian of Dante and digital natives, the latest jargon of economists and the most colourful expressions in dialect: from papello to green economy and from lungi to pescetariano. An Italian dictionary is a meeting point where all Italians ought to be able to recognise themselves, a place where the specialised terminology of the scientist can live with the neologism of journalists, the slang of youth, the formal language of literary tradition, the dialects of the different regions and loan words imported from around the world.

The Devoto-Oli is the ideal dictionary for all those who want to have an appropriate control over how they express themselves and use the language on a daily basis and who want to stand out without showing themselves up. A tool that, when used as necessary, makes all the difference.

This is the start of the promotional campaign for the 2012 edition of the ground-breaking Le Monnier dictionary.

The claim developed by the Turin-based advertising company INEDITHA is The 2012 Devoto-Oli: you can tell who uses it. The three “subjects” use a number of polished expressions (chiedo venia, calende greche, sollucchero), in contexts that are familiar to everyone, for example a jokey message between colleagues on an iPad during a meeting; a graffiti message on a wall to a girlfriend and a note left on a windscreen with apologies for damage caused (Chiedo venia per aver urtato la sua macchina).

The campaign will run at 125 Mondadori Franchising and Mondadori Retail outlets around the country and is aimed at the end-user with a view to encouraging purchase: to teens, students, families, to those who study, read and work with the language and not only professionals, teachers and intellectuals.

100 Mondadori bookstore franchises and 25 Retail outlets will have totems, double-sided flags, change machines and promo-card at cash desks and the windows of the outlets will be dressed featuring the three subjects. At both networks monitors will show the campaign video and inside the Mondadori Multicenter in Piazza Duomo in Milan, there will be a giant panel with one of the three subjects.

The campaign will also run in the specialised educational press (Tuttoscuola), in la Repubblica newspaper, the magazines of the two bookstore chains involved in the campaign and, with banners (leaderboards and skyscrapers) on the Ibs, Libraccio and Mondadori Education websites.

The 2012 Devoto-Oli
The 2012 edition of the Devoto-Oli Le Monnier dictionary includes 350 new words, 150,000 clear and exhaustive definitions; 40,000 locutions and clearly indicated expressions; 3,240 two-colour pages; constantly updated scientific terminology, with neologisms such as Evo-Devo (evolution of development), cisgenico, psicocorporeo and mineralogramma.

The selection of new words – that provides a clear indication of the evolution of the language, and that includes the expressions of digital natives, the jargon of economists and a range of current expressions – great importance is given to dialects and foreign loan words. Among the 350 new items included in the new edition are those related to ecology, from current affairs and politics, the world of business and finance, the jargon of TV and newspapers, and the world of youth, from new technologies, fashion and new trends, as well as advertising.

The dictionary is available with a multi-platform DVD-Rom (Windows, Mac and Linux) – that can also be used on an Interactive Multimedia Board, which as well as containing the entire up-dated version of the Devoto-Oli, also includes a dictionary of synonyms and antonyms – and with an annual licence for online consultation, that provides access to the dictionary from any computer in any location.

Finally, the mobile version is available from the Apple Store with the App universale of the 2012 Devoto-Oli for the iPhone and iPad.

Mondadori: Antonio Porro appointed new general manager Educational

Antonio Porro will be the Mondadori Group’s new General Manager Educational from June.
Porro will also be proposed to the respective boards of Mondadori Education and Mondadori Electa for the position of managing director.

Porro, who is from Milan, is 46 and has a degree in economics and business administration. Since January 2009 he has been in charge of Mergers & Acquisitions for the Mondadori Group, reporting directly to the deputy chairman and chief executive, Maurizio Costa.

Porro worked previously at Telecom Italia for a period of more than ten years; since 1995 with responsibilities in the Business Division, where he worked, among other things, on strategic marketing, and, from 2001 at the International Division, where he held a number of positions and focused on support and operations for subsidiaries.
He first worked at Mondadori in the early 1990 when he was responsible for development projects.

The Mondadori Group would like to thank Antonio Baravalle for his precious contribution and the seriousness and competence shown, and wishes him the very best in all his future professional endeavours.