Giallozafferano

On newsstands from today Tv Sorrisi e Canzoni Cucina, a new monthly supplement to Italy’s most widely read weekly, produced with the exclusive collaboration of the website of GialloZafferano, the food media brand that is a point of reference for Italians in the kitchen.

Every month Tv Sorrisi e Canzoni Cucina will offer readers 50 fast and east recipes, explained step-by-step, in the classic GialloZafferano style. Each issue will feature on the cover a TV personality, or a star from the world of music or the cinema, who will share with readers their own specialities in the kitchen. Plus, starters, main course, fish and eggs, tasty ideas with vegetables side dishes, as well as chocolate desserts, creams and fruit. And not forgetting advice on how to vary dishes with alternative ingredients and on easy storage.

“Tv Sorrisi e Canzoni Cucina brings together two worlds much loved by the public, entertainment and cooking, with the aim of giving our readers even more service content, thanks to the experience of GialloZafferano, while maintaining a central focus on quality content, new ideas within the reach of everyone and entertainment for the whole family,” explained Aldo Vitali, the editor of Tv Sorrisi e Canzoni.

The first issue features the Neapolitan actor and director Vincenzo Salemme, with his recipe for spaghetti with tomatoes and basil. “A dish that only seems simple, but the requires the use of high quality, fresh ingredients,” says Salemme. Adding that, “Though I am not a chef, I kow how prepare food. And I like to eat well.” 

Tv Sorrisi e Canzoni is the brand leader in the world of entertainment, with a total audience of over 5.1 million readers and users (Source: Nielsen Media Impact data fusion, May 2020) and more than 900,000 fan (Source: Shareablee, December 2020), thanks to a system that ranges from the magazine, to the web site, social media, and events such as Sorrisi Live, a programme of appointments with leading figures from the entertainment world live on social media every Wednesday, which, since the launch in October, has reached a total of almost  quasi 4 million users. Forthcoming guests include, the actor Serena Rossi on 13 January and the singers Emma and Alessandra Amoroso on 20 January.
The editorial offer of Tv Sorrisi e Canzoni is completed by the supplements Storie di fede, which covers issues related to religion with exclusive stories; Oroscopo, a monthly overview of what is written in the stars, Enigmistica, with 100 games including crosswords, puzzles, sudoku and much more, and special collections of CDs, DVDs, books and gifts, with 2.7 million add-on products sold in 2020.

The launch of Tv Sorrisi e Canzoni Cucina, on newsstands from today with a cover price of  €0.50 plus the weekly, will be supported by a  TV commercial, planned on Mediaset channels.

Great success for the #CucinaEdonaConGiallo, the first social media charity challenge organised by GialloZafferano, the food media brand that is a point of reference for Italians in the kitchen, with more than 18 million unique users and 12 million fans, in support of the Fondazione Progetto Arca charity. 

A five-hour Christmas culinary marathon that involved ten exceptional guests: in fact the the site’s three faces  – Manuel, Aurora and Giovanni – live on social media from the kitchens of GialloZafferano, were joined on videolink by Francesca Barra, Saturnino, the comic duo Matricomio, Franz from Ale e Franz, the starred chefs Alessandro Negrini and Fabio Pisani from Aimo e Nadia, Viviana Varese from Viva, the blogger Ester Marra, the TikToker Aurora Cavallo, alias CookerGirl, in a special recipe-based contest. 

The event also involved users who were invited to post their creations inspired by the dishes presented during the live show, and in this way also contributing to the donation of basic foods to support families in need.  

Thanks to this charitable marathon, tomorrow will see the donation of 5,000 litres of Candia milk and almost a ton of Grana Padano cheese, which will be added to the food parcels that the Progetto Arca Onlus will distribute though its structure to 1,500 families across the country.

Once again GialloZafferano is close to its readers, users and their families by actively helping those in need in a cooking together initiative, for and with their loved ones. Thanks to the participation of its community. The live social media event reached an overall total of more than 2 million users on the Facebook, Instagram and YouTube profiles of GialloZafferano. 

GialloZafferano, Italy’s best-loved food media brand, is betting big time on TikTok to enhance the title with a new language, original content and to further strengthen its relationship with Generation Z.

First launched on the short-video platform in June, the GialloZafferano profile already has more than 200,000 followers, and growing rapidly, with over 17 million video views with the hashtag #giallozafferano and an average of more than 200,000 views and 20,000 likes for each video posted.

On TikTok the Mondadori Group brand offers  original and exclusive content with its unmistakeable mix of recipes for everyone, and the simple ideas and advice that makes the web site a point of reference in the kitchen for 18 million unique users  every month (Source: Audiweb, average Jan-Jun 2020) and 12 million fans on social media, from Facebook to Instagram, Youtube to Pinterest, and now also on TikTok. GialloZafferano produces different and ad hoc content for each platform with the aim of being always close to Italians in the kitchen, thanks to always new proposals and responding, 7-days-a-week, on the web site and on social media, to tens of thousands of comments and requests from users.

“Once again, we are evolving, with new content and approaches, in order to remain in constant contact with people. We follow changes in habits on new media through the constant development of new and original formats, also to interact with a new audience, and expanding our presence on social media,” declared Andrea general manager of Mondadori Media. “For some time now we have seen social media not just as a way of disseminating our content, but as a new paradigm, in which GialloZafferano is the instrument for the creation of a community built around the passion of Italians for food and cooking, a and where it is not the brand that is the protagonist, but people, who are increasingly engaged and central.”

To reinforce even more its position on TikTok, from today, GialloZafferano will also take advantage of the exclusive collaboration of three innovative food creators: Cooker Girl (Aurora Cavallo), Theavokiddo (Aisha Ben Thabet) and michi.fadda (Michela Fadda), very young food enthusiasts who have been able to discover interesting and fascinating ways to emerge and engage users on TikTok.

Aurora Cavallo, or Cooker Girl, is 19, has 250,000 followers and 5.4 million likes on TikTok. She was born in a small village at the foot of Monviso and is a student at the University of Gastronomic Sciences of Pollenzo. She likes to define her cooking as “traditionally new”. Often reinventing tradition, combining different culinary cultures and techniques to make every dish her own, Aurora learned to cook on the web web, watching thousands of video recipes on YouTube and reading numberless articles on blogs, in books and magazines. And it is perhaps this “amateur” background that has had the biggest influence on her way of communicating; spontaneous, simple and direct, rich in values, but hiding close study and limitless passion.

Aisha Ben Thabet, or Theavokiddo, is just 16 years old, has over 450,000 followers and 18 million likes on TikTok, and lives in Milan where she studies and a languages-based high school. She began cooking when he was six years old, along with her sister, and in 2016, for fun, she took part in Masterchef Junior where she came third. During lockdown she took up cooking again and, in a few weeks, her TikTok profile became one of the most popular in Italy. She shoots video recipes that are tasty and within the reach of all schoolkids, in a spontaneous way and an immediate editing style with brilliant effects. The kitchen has become her safe space as, though the ingredients, the preparation and sharing of her recipes, she manages to express her feelings.

Michela Fadda, or michi.fadda, is 20, has over 350,000 followers and 12 million likes on TikTok, and has Sardinian origins and studies Educational Sciences at the di Milano Bicocca University. Even as a little girl she cooked with her mother and grandmother, a passion that she has continued to pursue over the years.  With just her smartphone and her creativity, with her videos Michela tries to transmit the peace and serenity that she herself finds when she’s cooking. With a single light, Michela manages to capture the details of every recipe, enhancing the ingredients and highlighting the preparation of each dish in the editing and an always pertinent choice of music, while also trying to remind us that beauty lies in small and simple things.

For the Mondadori Group, the novelties on TikTok don’t stop here: for some months, other brands have begun to try out new things on this platform, from Grazia, that launched its profile during the recent fashion week, with a continuous increase in the number of followers, to a DMBeauty, Smartworld and Studenti.it.
A continuous evolution that will soon also involve also other Group brands, with new projects and exclusive collaborations. These editorial developments generate new opportunities for interaction and Mediamond is already working, alongside Mondadori, on the development and fine tuning of new proposals for branded content for 2021, aimed at all interested commercial partners.

GialloZafferano, Italy’s food media brand leader, continues its path of di innovation with new functions to help Italians to cook in an increasingly personalised way.

Every day GialloZafferano enters the homes of millions of people to promptly respond to their needs – from the website to social media and smartspeakers – with a catalogue of 5,500 recipes and 1,300 high-definition videos, from today also “made-to-measure” thanks to artificial intelligence.

“The new tools developed by GialloZafferano confirm the brand’s extraordinary vocation for innovation and capacity to constantly evolve, while always maintaining our focus on the needs of foodlovers,” declared Andrea Santagata, general manager of Mondadori Media. “Underlying these results lies continuous research into people’s tastes and easy to prepare recipes, always tried out in the GialloZafferano kitchens, alongside a specialised digital team, operating 365 days a year, to always be able to respond to users’ requests.”

Now the new homepage of the site, using an advanced machine learning algorithm, will, at any moment, be able to provide up-to-date content based on the most popular search items and personal tastes, in this way being able to offer an even more precise experience. The algorithm will show the recipes of greatest interest in a set period of time, viewable on a carousel “The recipes of the moment” and “Most popular”,and will select recipes in relation to the surfing patterns of each users in “Suggested for you”.

The site’s search engine has also been enhanced so that users can access even more rapidly access the GialloZafferano content of most value in response to searches carried out.

Plus, for the first time, step-by-step recipes in a podcast: from this month 100 top GialloZafferano recipes will be available on all platforms (Spotify, Spreaker, Apple Podcast, Google Podcast, Deezer), from Bolognese sauce to tiramisù.

“These new solutions confirm the constant attention of our Group to the most innovative and engaging technological developments and, as always, in the context of premium quality and high level of recognition of our bands. We are already working with our “Brand On Solutions” team on the creation of ad hoc branded content for our clients, who will be able to benefit from a perfect synergy between technological efficiency and our enthusiastic and reactive communities,” commented Davide Mondo, chief executive of Mediamond.

GialloZafferano currently reaches an audience of 18 million unique users every month (Source: Audiweb, average Jan-Jun 2020), with an extraordinary total of 10 million hours spent cooking with the site (Source: Audiweb, average Jan-Jun 2020) and 11.7 million fans on social media.

Even more Italy from McDonald’s: again this year, all restaurants will serve McChicken Variations, sandwiches with 100% Italian chicken breast the result of the combined experience of Italian cooking of GialloZafferano and the unmistakeable taste of McDonald’s.

From today, in all 600 of McDonald’s restaurants in Italy two new sandwiches will be available, in addition to the original classic McChicken recipe. L’Audace, with smoked scamorza cheese, made from 100% Italian milk, grilled and sliced Italian pepper and a sauce with onions and Modena IGP Balsamic Vinegar; Il Goloso, with 100% Italian bacon and a delicious yellow tomato sauce.

The two new recipes, jointly created by GialloZafferano and McDonald’s, are a confirmation of the latter’s role as a partner of the Italian agri-food sector. In fact, to produce the recipes, the company has bought from Italian suppliers  28 tonnes of peppers, 17 tonnes of yellow tomatoes, 17 tonnes of smoked scamorza cheese – from a total of 1.7 million litres of Italian milk -, 44 tonnes of Italian bacon, 2 tonnes of Modena IGP balsamic vinegar and 170 tonnes of Italian chicken breast.

“In 2019 we decided to launch this new project with the support of a partner of the standing of GialloZafferano, which every day enters the homes of millions of Italians to teach them some of the best recipes from around the country. This challenge was well received by consumers and in just 10 weeks over 8 million customers chose the sandwiches that were created by our partnership,” declared Mario Federico, chief executive of McDonald’s Italia. “This is why we are today announcing the second part of the projects, with two new recipes featuring even more of Italy.”

“The fantastic response we received from over 8 million users and consumers was for us proof of the successful formula that underlies this partnership that began last year. We are renewing it now with even more enthusiasm, being able to count on the fundamental values that unite us to a partner of excellence like McDonald’s: innovation, in which GialloZafferano has long been a pioneer and precursor in the food sector, constant attention to the enhancement of taste and the Italian territory, a passion for quality ingredients, which we share every day with our community through the faces and the chefs of  GialloZafferano. In addition, for us, this project is a perfect example of our model of a social multimedia company: strong and much-loved brands, such as GialloZafferano, able to capture the passions and interests of users, creating communities of individuals to whom they can propose unique content, products and experiences,” declared Andrea Santagata, general manager of Mondadori Media.

“The project has evolved from a traditional advertising approach to embrace in a range of branded content contexts. At Mediamond, we are delighted that McDonald’s has recognised the value of an approach able to address the launch of a product with editorial models that are fun and able to engage both the audience and conversions,” declared Davide Mondo, chief executive of Mediamond.

To mark the launch, the new McChicken Variations will also be the protagonists of a live event on social media that will take place today at 5 pm on the Facebook and YouTube profiles of GialloZafferano.

Manuel and Giovanni, well-known faces from the site, will share with the community of food lovers the unique ingredients of these new recipes, to sample and recreate, bringing the McDonald’s kitchen to Italian homes.

The selection of top-quality products for the new McChicken Variations also underpins a storytelling project developed by the GialloZafferano team which, on board an Apecar, will accompany users on a tour of McDonald’s factories, to discover the excellence of 100% Italian food products.

The Mondadori Group confirms its position as Italy’s leading digital publisher: Comscore data for March shows that the Group’s brands are in first place, with a total audience of almost 33 million unique users per month. The reach rises to 84% of the online population, with a peak of 91% among women, corresponding to almost 18 women across Italy.

The figures show that it is not only news that has been rewarded in this period of emergency, but also content related to the passions and interests of Italians, and for which the brands of the Mondadori Group are a point of reference, both in print and in digital.

This success is also confirmed by continuously growing results of social networks. In the months of March and April the combined fanbase of Mondadori’s media brands grew more than 1.7 million people overall, with more than 700,000 new fans on Facebook, over 500,000 new followers on Instagram and 200,000 users on Youtube. Today, the combination of all the communities of the Group’s brands across the various social media platforms totals some 33 million people.

This breakthrough has been achieved, in particular, thanks to the results of certain brands who are now established as authentic protagonists in the lives of Italians and leaders in the vertical segments of food, women and wellness.
A leading role that is confirmed by Comscore data and also supported by the results of the Scenario Media 2020 research, recently elaborated by Mondadori Lab on 3,000 representative Italian users. The rich and varied offer of content in the magazines, live events on social media and other web initiatives and projects, has enables the Mondadori Group to remain lose to its readers and users and be rewarded with significantly rising numbers. In fact, these are results that, once again, underscore the strong links between the brands and their communities and a capacity to continue to put people and their interest at the centre.

The biggest success has been achieved by GialloZafferano which has recorded an absolute all-time record in terms of audience of 22.9 million unique users per month and a 59% reach di (Source: Comscore March 2020), a 40% increase in monthly users compared with the previous record in December 2019.
This outstanding result by GialloZafferano is also confirmed in the weekly data of Audiweb which, in March recorded an average of over 12.5 million weekly unique users, an increase of 100% compared with the pre-lockdown period. Plus, on the day before Easter, GialloZafferano recorded another new daily record, with over 4.5 million daily unique users.
According to the Food Media Brand analysis, produced by Mondadori Lab, GialloZafferano is the undisputed leader among media brands on the media web, TV and print, in the kitchen and the hearts of Italians. In fact, more than one in two people consider it an unmissable point of reference in the kitchen. Moreover, for more than 90% of interviewees it is the top brand for assisted knowledge, reaching 55% in top of mind recognition, being cited spontaneously first among cooking brands by more than one in two of the sample. All of these metrics show that GialloZafferano is the leading brand, further confirmation of its role as the point of reference.

Another important result has been recorded by Donna Moderna which, thanks to a winning mix of stories, live events on social media and practical advice, is once again the brand leader in the women’s segment, with 14.4 million unique users per month (Source: Comscore March 2020). In addition, the Scenario Media survey shows that for 47% of the sample Donna Moderna is the top of mind brand in the women’s segment and the number one brand for assisted knowledge both in print (94%) and online (78%). Donna Moderna is described as useful, complete and a product that the sample trusts and which is able to meet their needs

In the health and wellness segment, Mypersonaltrainer is shown to be a point of reference for Italians in terms of health and wellness, reaching an audience of 14.4 unique users per month (Source: Comscore March 2020).

GialloZafferano, the Mondadori Group brand that is a point of reference for Italians in the kitchen, is enhancing its web site with a new recipe section, created in collaboration with Iginio Massari, himself a point of reference in Italian pastry making.

The project includes a collection of 15 dessert reipes: to the 8 that are already online on the site will be added others week by week, created by the master pastry chef directly in the GialloZafferano kitchen.

Plus, on 12 November, Iginio Massari will be the star of a Master Class dedicated to pastry cream: and the maestro will use the social media channels of GialloZafferano to answer the questions and doubts of the community about this type of preparation.

With this collaboration, the brand, which has some 13 million unique users, will reinforce its relationship with leading high-end Italian chefs, master pastry chefs and bakers. The illustrious pastry chef, who is also currently involved in the opening of a new boutique in Turin, was judged to be the best in the world during the World Pastry Stars 2019, the international congress of high-end pastry-making.

All of the master pastry chef’s recipes will be available also on the social media channels of GialloZafferano and optimised for the smart speakers  Google Assistant and Alexa.

From McDonald’s the new McChicken Variation, a burger made with 100% Italian chicken breast and the result of a meeting between the experience of GialloZafferano in Italian cooking and the unmistakable touch of McDonald’s. The new McChicken Variation will be available at McDonald’s restaurants from 12 June.

The new recipes have been created by chefs from GialloZafferano and McDonald’s, an authentic co-creation. In fact, the selection of the new burgers involved the online communities online of GialloZafferano and McDonald’s who, for the first time in Italy were asked to choose new flavours to enhance the McChicken range, voting on two recipes based on Italian products. With a total of around 200,000 online votes in two weeks, the McChicken Delicato recipe received the majority of votes and, along with the McChicken Saporito, gain the right to be included on the McDonald’s menu.

In addition to the classic McChicken, one of the most iconic and best loved burgers, it will be possible to find the two new recipes in all of McDonald’s 600 recipes: McChicken Delicato, with Provolone Valpadana DOP, grilled courgettes and sun-dried tomato sauce from Puglia; and McChicken Saporito, with Toma made with 100% Italian milk, crispy bacon, tomato and mayonnaise with grain mustard. Both of the new burgers use only 100% Italian chicken breast.

“We are excited to announce this important collaboration with GialloZafferano, the most loved web site by Italians in the kitchen, which has enabled us to create new recipes and experiment with new ingredients. Also, for the first time, we have asked Italians to vote by choosing their favourite recipe,” said Mario Federico, chief executive of McDonald’s Italy.

“It is an honour and a challenge for us to sign, as GialloZafferano, two new burgers by McDonald’s, with an Italian taste and featuring a combination of selected ingredients from around the country. I am sure that customers will like them because, for the first time, while we proposed them some 200,000 people selected them as their favourites in a vote. And, like all of the recipes that come from the kitchens of GialloZafferano, people will also be able to prepare them in their own kitchens a home an reproduce an real McDonald’s burger,” declared Andrea Santagata, Chief Innovation Officer of the Mondadori Group.

A collaboration based on important common values: constant attention to consumer tastes, a passion for high quality ingredients and a propensity for innovation.

With these new products come alongside an increase in investments by McDonald’s in the Italian food sector thanks to an additional  145 tons of raw materials bought from local suppliers for the new McChicken Variation. In fact, the new recipes will use around 42 tons of Toma made from 100% Italian milk, 36 tons of Provolone Valpadana DOP, 58 tons of grilled courgettes and 11 tons of sun-dried tomatoes from Puglia.

Moreover, thanks to the video-recipes available online from GialloZafferano, McChicken Variation can also be made at home.

GialloZafferano, the Mondadori Group brand and a cookery point of reference for 14 million Italian every month (Source: Audiweb 2.0, January 2019) and 7 million fans on social networks, form today is further expanding the content on its site with the inauguration of a new “Wellbeing” channel.

A section featuring over 800 recipes selected on the basis of ingredients and cooking methods, further enhanced with useful nutritional information for those who want to dedicate more attention to and awareness about the food they eat every day.

The new area, characterised by the colour green, aims to give voice to the latest trends in food, while developing the relationship between wellbeing and diet that is increasingly desired by  the food lovers of GialloZafferano: the majority of the fans on the Facebook page in other words, the “green enthusiasts” interested in the link between fitness and wellness, and 1 in 3 fans who express a particular interest in biological and vegetarian food

The brand new section of the site is completed with a  Good to know column, where, for the first time, in addition to recipes, GialloZafferano accompanies users in the preparation of dishes with information and background detail that cut across the entire are of dietary wellbeing, following the seasons and the beneficial properties of ingredients and the trend for “free from” and “rich in” products. A combination of articles, ideas and references to selected recipes guaranteed by the supervision of a biological nutritionist.

A new look, a fresh style and a range of integrated content to enhance the rest of the site. All of the 4.400 GialloZafferano recipes complete with information regarding calories and fundamental nutritional value, and for every dish, indications regarding intolerances and special dietary needs: e.g. gluten-free, lactose-free, low-nickel, vegetarian.

And the brand’s evolution and innovation doesn’t stop here as, after having been a pioneer with the introduction of Virtual Cooking Assistants, thanks to the widespread existence of devices that are compatible with  digital assistants, GialloZafferano will also become Italy’s primo “vocal” cooking site able to “talk” to its users thanks to the direct integration of Google Assistant.

In fact, from today, Google Assistat will be able to read all of the recipes on the site, offering users the chance to cook easily and comfortably without leaving the cooker. All you have to do is to click of the special key to activate assisted preparation and you can celebrate any special occasion with the perfect dish.

And for advertisers, the new channel responds to the current shelf offer of a great many food products inspired by the concept of wellbeing: biological, gluten-free, low-fat, etc. And companies can benefit from the precise delivery of display formats in closely aligned contexts, as well as finding numerous ideas for native visibility, content advertising and projects.

The launch of the new GialloZafferano will also involve Danone Activia in the role of main sponsor, exclusively for the whole of the first week.

In support of the launch a B2B and B2C has been planned with the creativity once again overseen by the agency Casiraghi Greco &, and using digital titles, social and print outlets in the sector, the iDD out of home circuit as well as the in target principal brands of the Mondadori Group.

Giallozafferano, the Mondadori Group magazine created by Italy’s leading cooking web site, is celebrating its second anniversary and from Saturday 16 March will be out with a new look and new content.

“Two years ago Giallozafferano first hit the newsstands: the first magazine to have ben created from a web site. And thanks to the combination of two worlds we managed to produce a magazine with a unique character that was highly distinctive compared with the existing offer. And the public took to it immediately. Now, we want to give our readers something new in order to celebrate together and to thank them,” declared Laura Maragliano, editor of Giallozafferano.

Giallozafferano will continue every month to deliver cooking in the hands of the readers through its unmistakable offer of recipes within the reach of everyone, and now enhanced with bigger and more detailed photographs, with new typefaces, more white space and a more ordered use of colour across the different sections.

Also the content will be expanded with the introduction of new columns:

– Healthy eating: information about food, seasonal ingredients, and suggestions for healthier and lighter cooking methods;

– Bottled pleasure: to discover the right combinations with the best labels of wine and beer available on the;

– The Giallo school: even more sweet and savoury specialities explained with step-by-step photographs, in the characteristic Giallozafferano style, with indications about cuts of meat and fish, advice on entertaining and do-it-yourself, as well as a focus on kitchen objects, utensils, and the latest generation appliances.

At the heart of the magazine are the faces of the web site, Manuel, for quick and ethnic meals, Giovanni, for traditional fare, Aurora, for vegetarian dishes, who in every issue will face a different culinary challenge, for which the readers can vote on the site or on the app.

For the launch of the new Giallozafferano an advertising campaign has been planned across different media with TV commercials, on Mediaset channels, Fox and Discovery, radio commercials on the R101 and Radio Monte Carlo stations and a press campaign on Mondadori magazines.

The Mondadori Group’s food system features an offer that covers all segments of the cooking sector: from Giallozafferano to historic titles such as Sale&Pepe, with the Cookery School, and Cucina Moderna, as well as CookAround. A portfolio of multi-channel brands that reach a market share in terms of circulation of over 41% of the segment and an overall total audience of more than 16 million contacts, of which over 1.8 million readers per month (Mediamond calculations based on data from Audipress 2018/III, Audiweb 2.0 media Sept-Nov 2018, circulation data ADS Jan-Dec 2018).