Martina Donati named new Fiction Publishing Director of Sperling & Kupfer, Piemme, Frassinelli and the Pickwick paperback brand

Martina Donati will join the Mondadori Group on September 1, 2023, as part of the team led by Stefano Peccatori, CEO of Sperling & Kupfer, Piemme, Frassinelli, Mondadori Electa, Rizzoli Illustrati, and President & CEO of Rizzoli International Publications New York. Donati will serve as Editorial Director of Italian and international fiction for Sperling & Kupfer, Piemme, Frassinelli and the Pickwick paperback brand.

«I am honoured and happy with this assignment because of the welcome and trust I have received from Mondadori Group management, and particularly Stefano Peccatori. The goal is undoubtedly to make the most of the formidable authors the various brands already have in their catalogue, and to seek out and acquire new talents. The new generation of readers is formed of a target audience of young and very young people, and the publisher is doing its best to intercept them. These are readers who have put books and reading back in the forefront of discussion, thanks to social media. Our task is to continue responding to their tastes and giving them more and more opportunities to explore the stimulating world of quality writing. We will devote our editorial offerings to them, in various areas of fiction, ranging from genre fiction to more literary fiction, particularly through the Frassinelli brand.»

Born in Florence in 1967, Donati holds a law degree from La Sapienza University in Rome and has worked in the world of publishing for more than twenty-five years. After serving as head of the press office and communications for a number of brands, including Fanucci, Arcana and Fazi Editore, where she handled such international successes as Melissa P and Twilight, she has now embraced the profession of editor.

She was Editorial Manager for Giunti, where she founded the YA and adult fiction department and published authors like Simona Sparaco, Sara Rattaro, and Lucinda Riley.

As Editorial Manager at Newton Compton, she has recently worked on scouting and launching Italian and foreign authors such as Angela Marsons, Robert Bryndza, and Elena Armas, and in conceiving the best-selling Medici series written by Matteo Strukul. She has also been involved in non-fiction and miscellaneous publications, taking a gamble on Mark Manson, author of the highly successful “The subtle art…”

In 2017 she introduced Felicia Kingsley, a very Italian writer who has now become one of the most successful authors on the Italian publishing scene.

NumeriPrimi°: a new brand for bestsellers published by Mondadori, Einaudi, Sperling & Kupfer, Piemme and Frassinelli

NumeriPrimi° is the new brand, launched on 25 March 2011 for the bestselling titles published by Mondadori, Einaudi, Sperling & Kupfer, Piemme and Frassinelli.
This innovative project brings to bookstores, under a single brand, quality paperback editions of all of the bestselling titles of the Mondadori Group’s five publishing houses just a few months after their publication in hardcover, at advantageous prices and ahead of the paperback editions of the single imprints.

NumeriPrimi° will feature only successful titles published around 12 months for their first appearance in hardcover and is expected to produce 30-40 titles a year grouped in three different moments; with a single format, but different covers reflecting the original and at competitive prices of between €12 and €15; each title will be available under the new brand for around 18 months, before being definitively reallocated in the paperback catalogue of the original publishing house.

The new NumeriPrimi° brand is the result of collaboration between Mondadori and RobilantAssociati, Italy’s top brand design and strategy consultants, with a range of leading Italian companies among its clients.

With the definition of NumeriPrimi°, RobilantAssociati has identified, for the publishing sector, a response to a phenomenon already underway in other sectors: a demand for upscale products at more affordable prices, creating, along with the Group’s publishing houses, a new offer to add to the the market. Through its name and logo the new NumeriPrimi° brand will stand out and attract attention, exemplifying the values of success and accessibility that characterise the brand, while using an expressive and highly innovative and identifiable language.

The first 13 NumeriPrimi° titles, in bookstores from 25 March 2011 are:

John Grisham Ritorno a Ford County
Anne Holt La porta chiusa
Paolo Brosio A un passo dal baratro
Madeleine Wickham La compagna di scuola
Nicholas Sparks L’ultima canzone
Fabio Volo Il tempo che vorrei
Giancarlo De Cataldo Romanzo criminale
Dan Brown Il simbolo perduto
Mauro Corona Il canto delle manere
Fred Vargas Prima di morire addio
Clarissa Pinkola Estés Donne che corrono coi lupi
Alessandro D’Avenia Bianca come il latte, rossa come il sangue
Niccolò Ammaniti Che la festa cominci.