Giallozafferano, Italy’s leading food media brand, is building up a strong international profile. Little more than a year after its launch abroad, it has been winning record numbers, with 25 million followers for its English-language versions, and growing its international social profiles to more than 1.2 million new fans a month.
These results, added to the 20 million people who follow the Italian version, have made Giallozafferano the world’s fourth most popular cooking brand on social media.
This outstanding success is driven by competitive positioning and continuous expansion, leading Giallozafferano to reach a total fanbase of 45 million people and become a go-to brand for a global public of food-lovers keen to learn about and try Italian dishes and ingredients.
A key factor in the Mondadori Group brand’s extraordinary international results are its TikTok accounts: @giallozafferano_en and, above all, @gzfoodqood, a profile with more than 17 million followers, which has established itself as the world’s third most followed cookery account on TikTok.
Significant success has also been achieved by the @GialloZafferanoLovesItaly Facebook profile, which has more than 4.4 million fans, and on YouTube, where the English version has beaten the 1 million subscribers threshold, winning the “Golden Creator Award”.
These impressive results are joined by yet another record: more than 2 billion video views in the last 90 days on the international Facebook, Instagram, YouTube and TikTok channels.
A winning offer that combines exclusive content and original-language versions to engage an ever wider public and become a cookery benchmark, even for the younger generations. Giallozafferano‘s recipes and suggestions involve some of the top talents in the food creator team, which increasingly has become the heart of the brand’s success formula. They include Daniele Rossi with his gourmet cuisine, the little Cooker Girl from the region of Piedmont and Italo-American Nonna Pia.
Extraordinary numbers, which the Giallozafferano international channels have achieved with an offer that has also been successfully developed on the English-language website Giallozafferano.com. The most viewed content includes some of the most famous Italian recipes in the world, from tiramisù to carbonara and amatriciana.