Italian brands

Tv Sorrisi e Canzoni will be a protagonist of the Sanremo Festival

An opening party, three special issues, five days of non-stop interviews with all the competing artists and exclusive guests

Loads of original activities in Sorrisi’s Sanremo lounge, among which the Webboh corner to further engage the Generation Z

Emotions, music and exclusive contents for Tv Sorrisi e Canzoni’s great come back, finally face-to-face, in Sanremo,: the editorial staff of the Mondadori Group’s brand will once again follow the Italian Song Festival live, thus the succession of 28 competing artists and many exceptional guests scheduled to perform on stage at the Ariston Theater under the guidance of Amadeus and Gianni Morandi and their co-hosts Chiara Ferragni, Francesca Fagnani, Paola Egonu and Chiara Francini.

This year, the brand will once more accompany readers throughout the five-day event, affirming itself as a point of reference for all fans of the entertainment world, but also for the festival’s authors, singers, hosts and organisers, with the highly awaited and exclusive opening party at which Sorrisi will officially kick off the Sanremo week.

Tv Sorrisi e Canzoni, leader of the entertainment world with an audience consisting of 2,6 million readers (source: Audipress 2022/II) and 2,1 million monthly users (source: Audiweb 2022), will follow all the singing contest’s events at the forefront to provide special contents and insights on its magazine, website and social networks.

The newsroom at the Royal Hotel Sanremo
Tv Sorrisi will be hosted in Hotel Royal’s Palm Salon for the entire duration of the Sanremo event. A lounge will be divided into three areas in which the editorial staff will develop the magazine, interview the Festival’s stars and meet with many exceptional personalities.

Finally, each morning, the magazine’s director, Aldo Vitali, will start the day with a special breakfast in the company of one of the competing singers. Vitali will also be Sorrisi’s leading host for the Aperitif with the Director appointment planned each day at 19.00 throughout the festival to chat with many friends of the TV world and to comment on the contest’s developments in the early evening hours.

 

Webboh to conquer Generation Z
Webboh, the first Generation Z community with over 2 million followers between Instagram and TikTok and 3 million unique website users each month (source, Google Analytics), will also be part of the original contents aimed at animating Sorrisi‘s lounge in Sanremo. Together, they will speak about the Italian Song Festival from the younger generation’s perspective. Part of the team will be transferred to the city of flowers for the entire duration of the event to create contents for its Tik Tok and Instagram profiles. A super teen area, the Webboh Room where Webboh will interview the Festival’s Gen Z singers and creators, will be set up at Tv Sorrisi e Canzoni’s headquarters together with Kit Room – the first Italian structure fully dedicated to the creation of digital contents. A series of “vox populi” style TikTok videos will be shot from the streets of Sanremo, while a daily account with Will and a daily column with Lda, both very popular songwriters of Webboh’s community and contestants at the Festival, will be presented on Instagram.

The website and social coverage
The website Sorrisi.com will cover Sanremo with insights, reports, line-ups and feedback each evening. Not to mention exclusive news, interviews, backstage videos and tons of surprises.
The media coverage is further enhanced with contents on the brand’s Instagram and Facebook accounts. Sorrisi will offer an interactive and engaging experience to viewers and users throughout the contest, but also throughout each day of the Festival: revelations about the singers and guests, non-stop interviews, real-time news from the press room and much more.
Let’s not forget the daily appointment in the “Accounts of the Artists” format. This edition’s leading personalities will keep the Instagram community informed about each minute of their day, from the moment their alarm rings up to their performance, by sharing their emotions, superstitious rituals, backstage stories and revelations of course.

Three newsstand issues dedicated to the Festival
The most widely read and purchased Italian weekly magazine will publish three special issues dedicated to the Sanremo Festival for readers to find on the newsstands, with an exceptional overall production of 1,5 million copies. The first will be released on January 31: the same will contain the traditional exclusive of the songs’ lyrics. The cover will consists of an iconic shot of all the competing singers with Amadeus, the Festival’s host and artistic director, and Gianni Morandi. On Tuesday, February 7, the cover’s protagonists will instead be Amadeus and Gianni Morandi together with their co-hosts. Finally, Monday, January 13, readers will be able to enjoy the cover depicting San Remo’s first three finalists, exclusively shot in the middle of the night at Sorrisi’s newsroom immediately following the announcement, as well as a reportage of the event with intriguing revelations and interesting unpublished backstage stories.

Thanks to: DR Automobiles, who will accompany Sorrisi from Milan to Sanremo, allowing readers to admire the beauty of the Ligurian cities crossed, and Caffè Motta, who will offer relaxing moments to the editorial staff and guests for the entire duration of the Festival.

Zenzero Talent Agency: new top food creators and innovative, creative and valuable branded content projects coming soon

The food talent agency pursues its development with original formats to bring creativity at the service of brands

One month after its launch, Zenzero, the talent agency of top Italian food creators, has already raised great interest among the influencer marketing segment thanks to a roster of quality talents and to the absolutely important numbers achieved through a one of a kind, dynamic and innovative formula.

Based on the experience of Giallozafferano, the leading Italian food media brand, One Shot Agency and five top food creators of the Italian digital scene – Daniele Rossi, Cooker Girl, Diletta Secco, Rosy Chin and Luisa Orizio – Zenzero now boasts over 25 million total followers, 450 million video views and 25 million interactions each month thanks to its growing hub of creators.

Its winning formula consists in working directly with the best food talents and in relying on their creativity for projects aimed at addressing brands’ increasingly stronger need to intercept the passions, values and new languages of the Z Generation.

A first month full of initiatives
Zenzero is actively working on more than 70 new project opportunities with the brands. Moreover, the agency has been participating in the most important events of the industry, at which Zenzero’s young faces and fresh and original spirit have already raised great interest within the first few weeks.
This from UPA’s Influencer Marketing to the Digital Innovation Days, From Influence Day to the IAB Forum, and all the way up to Largo Consumo’s and WomenX impact’s “2023 Best Insignia” event. The new agency’s talents were the protagonists of these events, at which they revealed their stories, experiences and ingredients used to successfully conquer the young generations.

Next? The important partnership involving the co-founder of the Daniele Rossi Agency and the Italian Chamber of Commerce of Japan. On December 2, the Tuscan chef renowned for his modern and refined way of interpreting traditional culinary specialities will be the Executive Chef at the Gala Dinner planned in Tokyo for the association’s 50th anniversary. This one of a kind setting filled with illustrious guests and prominent personalities will allow the chef to make a unique experience in the area and to learn more about the Japanese culture by experimenting with new flavours, techniques and ingredients. The chef will share these culinary encounters in detail with the community via his social profiles.

Such high-impact initiatives demonstrate the new agency’s strength and how it’s able to enhance both the originality and distinctive positioning of each individual talent and the vastness of the food world through transversal projects – achieved also thanks to its strong partnership with Giallozafferano and to its synergy with Mediamond – which are deemed to make its various facets, popularity and lifestyles stand out.

Last night, Zenzero decided to share such vibrant beginning with “Spice Up Your Night”, an exclusive evening organised in the setting of the new Tripstillery club in the heart of Milan. The event was the first time the new agency was able to gather its numerous talents to celebrate together with brands, agencies and media centres.

Zenzero just keeps on going. Young talents, including international ones, of the food world capable of triggering a passion for cooking, even among the Z Generation – which represents an increasingly growing target of the industry – were recently added to the agency’s roster of new creators.

Among the new faces, there is Evasfoodaddiction’s Eva Andrini, a young economics and management student who conquered thousands of followers with her simplicity and passion in a very short time, and the seventeen-year-old Aisha Ben Thabet, known by all as The Avokiddo. Aisha learned how to cook through a video game, has been making her way around the kitchen since she was 5 and was a participant of Junior Masterchef.
There is also the young talent of Cooking With Bello, who went from being a dancer to a successful food creator. His passion for cooking was transmitted to him by both his mother and grandmother, a passion he combined with his technical skills to turn iconic Italian recipes into fun and ironic videos. Last but not least, there is Ivana Ester Marr, from “Studenti ai fornelli” (Students in the Kitchen), a creative, entrepreneurial talent always in search of the perfect ingredient.

Smartworld releases its Black Friday guide on the web and social media: growing numbers of videos to choose the ideal buy

With more than 645,000 followers on Tik Tok, exclusive content, offers and unboxing, Smartworld reaches record video views

This year once again, Smartworld, the leading tech information brand, is the star of Black Friday, the not-to-be-missed date for devotees of the latest trends in the world of technology: smartphones, notebooks, smart TVs, videogaming, domestic robots, virtual assistants, home automation, wearables and a host of other innovative digital products and services.

With the Smartworld guide, Black Friday is not simply the last Friday in November, but a packed series of tips and offers for all four weeks of the month: countless opportunities, special offers and discounts from the leading brands, flagged by the Smartworld team with daily updates, to help consumers take advantage of the year’s best deals and make an early start with Christmas presents.

This is a retail occasion offering brands significant visibility at a time of great interest and traffic, with solutions including domination of the “Black Friday” keyword or Total Unboxing (videos and cards on the Smartworld social profiles, native posts on the website); all with Mediamond advertising support.

That the Mondadori Group brand is a top shopping guide is confirmed by a survey conducted (in collaboration with BVA-Doxa) among 800 users aged between 15 and 44, who explore a tech brand on the web and social media at least once a year. The survey found that:

  • 64% of Smartworld users, especially women and millennials, greatly appreciate the brand’s offer, attributing an outstanding quality score between 8 and 10, on a scale of 10, to its content;
  • 62% of Smartworld users choose the brand to obtain detailed information before making a purchase online or in a store.

A success story that Smartworld has developed over time, to reach an audience totalling 1,650,000 followers on social channels, from Facebook, Telegram and Twitter to Instagram, YouTube and most recently TikTok, where it has immediately generated great interest.

In just a few months, Smartworld has built up a fanbase of more than 645,000 followers on the favourite platform of generation Z, establishing a distinctive positioning thanks to unboxing videos, product reviews and quick tips to help consumers make the best use of digital products and services on the market.

 In September, thanks to content covering topics of particular interest such as the launch of the new iPhone, Smartworld secured fourth place in the TikTok scoreboard of the brands with the most video views in Italy (11 million, source Comscore/Shareable).

 Smartworld is the Mondadori Group reference brand for all the latest entries in the tech world. Its website www.smartworld.it provides news, reviews, unboxing videos as well as purchasing guides with the best offers available online and in stores. On social networks, Smartworld has a total of 1,650,000 followers on TikTok, Facebook, Telegram, Twitter, Instagram, YouTube (Source, social insights, October 2022).

Grazia presents its special issue “We love Kate” dedicated to the Princess of Wales

Grazia, the magazine edited by Silvia Grilli, presents its special edition “We love Kate” dedicated to the Princess of Wales Kate Middleton.

An extraordinary issue, available at the news-stands and on the app, that talks about how the wife of Prince William, the future heir to the British throne, has become a new icon also for Italian women and explains the history and secrets of her style that is an inspiration to many women.

“Twenty-five years after the death of Lady Di, the world has a new Princess of Wales: Kate Middleton. We had identified ourselves with Diana Spencer, with her tears, the betrayals she suffered, her new loves, her humanity, even her glamour that was a bit daring during the last years. Now we see Middleton without any of the drama that overwhelmed us when following the life of Lady D. We love the solidity she demonstrates, her devotion to a role of sovereign that will be hers. In her we see Her Majesty Elizabeth as well as Diana, a royal ambassador that performs her tasks without drama, rather with a smile that is a declaration of relaxation”, says the editor, Silvia Grilli, in her editorial. “This issue of Grazia is about Kate, about her personality and the clothes she wears in the same way as the recently departed Queen: as instruments of recognition and international diplomacy. This issue is for her because, in this age of social media, Kate has remained the last icon who still lets us dream”, concludes the editor.

Born to a family without noble roots, the Princess of Wales did not become the wife to the future King of Great Britain by chance. Her Italian biographer Federica Brunini explains in the pages of the special issue of Grazia why Kate, due to her similarity with the Queen Elizabeth II, is already considered the “rock” of the monarchy of the future.

Kate entered into the hearts of British and Italians also due her style choices: elegant, environmental, never over the top.
The look of Prince William’s wife inspires fashion, as explained in the pages of this issue of Grazia, as she has selected and reinterpreted clothing items that have become her distinctive trait and that the future Queen Consort is able to enhance, softening even the boldest looks. This issue also includes masterpieces of fine jewellery and costume jewellery inspired by the lines and colours that the Princess of Wales loves, as well as four of her iconic looks as well as secrets to a royal beauty look like hers.

The pages of Grazia also cover other members of the royal family. From “the environmentalist” King Charles III who inherited the throne from Elizabeth II, one of the worlds most well-loved sovereigns. Today many people are asking what type of monarch this man, who has little time to make himself loved by a country in crisis, will be. Then there is the different and free charm of Meghan Markle, the wife of Harry of Sussex, who has always fought, following her heart. Someone who has met her explains why she will also return to the limelight of the court.

One of Netflix’s most famous cult series is dedicated to the closely followed affairs of the royal family, The Crown, which returns on 9 November with a new season dedicated to the most difficult years of Elizabeth II’s reign. The issue also includes interviews with two of its stars. The actor Dominic West, who interprets the current English sovereign, explains to Grazia how he experienced the fragility of the prince who found his own fairy tale to be restrictive. Then the actress Olivia Williams explains to the readers of the magazine how she was transformed into Camilla Parker Bowles, the woman who fought to stay by the side of the man she loved.

This issue of Grazia also includes an article dedicated to all the actresses who have played the role of Queen Elizabeth and talk about this very difficult role: from Helen Mirren, who was the first to interpret the Queen at the cinema, winning an Oscar, to the young and dreamy version of Claire Foy, the carefree interpretation by Sarah Gadon and the more-mature version by Olivia Colman.

Icon launches its “Let me dream” issue, available on newsstands with four different cover stories

The website expands its offer with the new Watches channel

Icon, the Mondadori Group’s men’s fashion and lifestyle brand, launches its “Let me dream” issue, dedicated to the need for and courage to keep on dreaming.

The magazine, edited by Andrea Tenerani, has chosen ​four stars to be on the cover​ of this special issue: four stories from the world of sport, cinema and fashion, which Icon​​​ wants to use to remind its readers to never stop pursuing their dreams.

It starts with​Milanese footballer, Sandro Tonali, who achieved his childhood dreams: he wanted to be a footballer, play in Serie A, wear the​Milan jersey and win the championship. “The next goal is to cement what we did last year, which is the most difficult thing: we all have to keep focused on our dream,” he shared in an exclusive interview with Icon.

Actor Paul Wesley, who played the young Captain Kirk in the series Star Trek: Strange New Worlds last year, has become one of the most beloved faces on the small screen thanks to the global success of The Vampire Diaries​ Paul also fulfilled his dream of becoming a director.

The stars of the issue’s other two cover stories, Oleg​ ​Zagorodnii and Jon Kortajarena, are two supermodels (the former Ukrainian, the latter Spanish) who, thanks to their talent and determination, have been able to achieve their dream of becoming actors.

Among the stories in the issue is that of Italian Umberto Guidoni, the first European to board the International Space Station, who tells Icon how his dream of being an astronaut as a child came true.

The theme of dreams also acts as the common thread in the Destination Future section, where readers will find names like Ester Viola and Saturnino.

The “Let me dream” issue – whose contents will also be expanded upon and gone into in depth on Icon’s website and on the brand’s social media channels – is also a place for fashion, which has always been at the heart of the Icon story, with an exclusive feature, along with an interview with the young Milanese actor, Matteo Oscar Giuggioli.

Fashion will be celebrated with a private event, created in collaboration with Fay, in which a special feature in this issue is dedicated. An exclusive evening that will take place in Rome on 27 October, during which the new issue of Icon will be presented, with special guest actor Paul Wesley, the face of one of the covers of “Let me dream”.

The new Watches channel

This month Icon is also launching another new feature: starting this month, the website will be enhanced by the new Watches channel. The section is dedicated to watches that brings the Icon brand even closer to the key luxury sector, as well as its readers, with stories and daily insights into one of modern man’s major passions, which is also the topic of the magazine’s monthly column by watch editor, Paolo De Vecchi.

 

Grazia previews its special issue: “Fashion, design and the virtual world”

Giulio Cappellini is featured guest editor of this special edition of the magazine

Grazia, the magazine under the editorship of Silvia Grilli, is on the newsstands with a special issue: “Fashion, design and the virtual world”, which sees Giulio Cappellini as featured guest editor.

The special edition of the magazine looks at the fusion of fashion and design and the new expressive opportunities introduced by the metaverse. A narration which, recounted through the eyes of famous designer, architect and entrepreneur, Giulio Cappellini, who recently received the Compasso d ‘oro alla carriera – the oldest and most authoritative world design award – guides Grazia readers on a journey exploring how space and the way we live it has changed, suspended between the real and the virtual world.

“I asked a great architect like Giulio Cappellini to be guest editor of this issue of Grazia, focussing on the encounter between design and fashion and exploration of creative freedom that the metaverse can offer. We have thus created this collector’s issue, where beauty becomes a life philosophy and the front cover a unique invention, “said Grazia editor, Silvia Grilli.

“It was a great pleasure and honour for me to have the chance to narrate the various facets of design for an attentive and wide audience, set against a contemporary and comprehensive view of our way of life”, Giulio Cappellini, emphasised.

The architect is also the protagonist of an exclusive interview that opens this special edition of Grazia. From his beginnings in the family business, followed by trips abroad discovering talents that today are some the most brilliant creative minds on the scene, spanning his passion for the Far East, Cappellini talks about himself and explains why today the challenge is not only to design something beautiful and useful, but to have it tell a story.

In this issue of Grazia, the guest editor also meets two names from the world of design. In the encounter with British designer Jasper Morrison who, with his simple and functional masterpieces has revolutionised design, and who in his exchange with Cappellini looks at how the new frontier is imparting lessons in sustainability, and the designer, Francesca Lanzavecchia, who explains to Cappellini how the virtual dimension will endow everyone with new freedoms.

Guiding readers over the pages of this special edition will be the voices of archistar and established talents.
These include Marc Newson, who explains to Grazia that, in the new virtual world, it will be love for beauty that makes the difference, and Rodolfo Dordoni who brings readers into his world of empathy and poetry. And also, Paola Navone, who, in the pages of the issue, explains if you want to reinvent objects and environments, you must never stop being surprised; Ronan and Erwan Bouroullec who have revolutionised design, showing us that the real strength of an object lies in its grace, and Patricia Urquiola explains to Grazia how we will be able to build spaces in which objects and technology are linked to our emotions and, not overlooking contributions from designers Guglielmo Poletti, Keiji Takeuchi, Sebastian Herkner, Panter&Tourron and Chiara Andreatti.

To enrich this special issue of Grazia, an exclusive reportage has been given over to collectible furniture pieces that combine design and fashion, created by great designers and chosen by Cappellini for their power to transform spaces.

An alliance – that between design and fashion – was also the escort underpinning the selection of the guest editor’s most iconic models of eyewear and bags, a leitmotif that continues in the fashion by Grazia pages, which has spawned a vibrant and colourful urban style in the hustle and bustle City of Milan that never sleeps – and beauty, which today is also virtual thanks to digital avatars that allow us to live unique experiences, all under the banner of freedom to dare.

The actress Coco Rebecca Edogamhe is the cover face of this special edition of Grazia and, by framing a QR code, her face will come alive, enabling readers to enter a three-dimensional reality. She has become a symbol for many young people with ethnic roots thanks to the series Summertime and she poses for Grazia in a fashion spread suspended between real and virtual worlds, like the one where her generation is trying to express its freedom.

The narrative of the encounter between fashion and design in the new issue of Grazia was enthusiastically embraced by the market and by numerous advertisers – managed by Mediamond – that opted to be part of this special issue, which can boast more than 100 pages in advertising sales.

Huge success for Mypersonaltrainer Days

A huge success with over 5.000 visitors over the two-day event organised by Mypersonaltrainer in the heart of Milan

The results were beyond all expectations, also in terms of the advertising outcomes, which will be the starting point of next year’s edition

The first edition of the Mypersonaltrainer Days, the event in the name of wellness and sports organised by Mypersonaltrainer and which saw the participation of more than 5.000 visitors in just two days, was a huge success.

A weekend with more than 300 free appointments – ranging from training to presentations and medical consultations – that transformed Milan into the capital of wellness on Saturday 1st and Sunday 2nd of October.

A territorial event that allowed the brand of the Mondadori Group, a leader in the world of health and wellness, to strengthen and expand its offer, thanks to which it reaches 13.5 million individual online users each month (source: Audiweb, July 2022) and almost 3 million social network fans.

The Mypersonaltrainer Days were Mypersonaltrainer ‘s first opportunity to really meet its community and the many fans of a healthy and active lifestyle who took part in the initiative.

Sports and wellness lovers were able to meet the brand’s multidisciplinary staff and fitinfluencers and to listen to more than 100 exceptional speakers who animated the weekend’s shows under the guidance of Edoardo Stoppa. Among the guests, the sports champions Filippo Tortu, Linda Cerruti, Matteo Giupponi, but also many personalities from the world of entertainment, such as Federica Panicucci and Michela Coppa.

The results of the initiative

The huge success achieved during the Mypersonaltrainer Days event is not only due to the public, but also to the amazing outcomes recorded on the website and social networks: more than 2 million people on the website and beyond 3 million on the brand’s Facebook and Instagram channels.

These numbers are the result of a continuous sharing of stories, posts, articles and interviews exclusively prepared by Mypersonaltrainer’s editorial, social and filming team.

A winning formula that contributed to yet another great result: a media impact of more than 25 million gross contacts, thanks to the communication campaign on all of the brand’s touch points, an advertising campaign designed by Casiraghi Greco & for the social networks, website, press and radio, DOOH, OOH and influencer marketing and a spontaneous media coverage of great impact.

The results of the Mypersonaltrainer Days were beyond all expectations, also in terms of the advertising outcomes – handled by Mediamond – which allow Mypersonaltrainer to immediately lay the foundations for the second edition of the event, planned for next year.

The partners of the event

The success of the Mypersonaltrainer Days was also made possible thanks to the partnership with Brand On Solutions, a unit devoted to the special initiatives organised by Mediamond, and to the partners who believed in the initiative’s holistic approach. During the Mypersonaltrainer Days, businesses of the wellness, sports and lifestyle industry had the opportunity to meet the public in customised experiential corners to promote a renewed and more powerful wellness experience: Zambon, Italian Diagnostic Centre, Eridania, Croatian Tourism Body, Ibsa, Giuliani, Gold’s Gym, My Benefit, Tescoma.

The support of technical institutions and partners

Mypersonaltrainer’s project was supported by the City of Milan, which sponsored the event and which was present at the inauguration with Emmanuel Conte, its Counsellor of the Budget and Real estate Heritage, and Francesco Caroli, its representative of the Welfare and Health Department.

The opening presentation was moderated by Lucia Blini, Deputy Director of Sport Mediaset, and Stefano Gobbi, territorial Head of the Sports and Health Affairs, also intervened.

Mypersonaltrainer Days was a Mondadori Media event organised together with Mediamond.

A huge thanks to MyEvents, Top Run, for the MYPT Urban walk, the partner companies and technical sponsors: Alpro, Esi, Foodspring, K-Well, Lete, Lycia, Yogaessential and Full Breathing.

Mypersonaltrainer Days: a weekend of fitness, nutrition, health and wellness for everyone

Saturday the 1st and Sunday the 2nd of October

For two days, Milan will turn into an outdoor gym full of activities absolutely free of charge: trendy workouts and training, stories of with great athletes and fitfluencers, medical consultations with specialists.

Among the special guests and renowned sports champions: Filippo Tortu, Federica Panicucci, Linda Cerruti, Arianna Talamona, Jill Cooper and many others.

The first edition of Mypersonaltrainer Days, two full free days of activities for everyone dedicated to fitness, nutrition and health, kicks off on Saturday, October 1, in Milan.

 A weekend conceived to regenerate the balance and well-being of one’s mind and body in the midst of the vegetation and nature of the Sempione Park. Additionally, the Customs Building of Levante will be entirely dedicated to the event to ensure a complete, immersive and fun experience bound to be extended to the adjacent outdoor areas.

On the agenda, a succession of 100 free appointments for all tastes, from the best workouts and trendy wellness practices, to stories with exclusive figures of the world of sports and wellness, not to mention a series of very useful and free medical consultations.

The entire weekend has been organised by the editorial staff and fitfluencer team of Mypersonaltrainer, a key reference for all lovers of a healthy and active lifestyle with an audience of over 11 million individual online users and 2,7 million fans on the social channels.

The event, under the patronage of the City of Milan, will also include the first MYPT Urban Walk, a fast walk over a 5 kilometres distance suitable for everyone and scheduled for Saturday, October 1, at 11:30, at the Arco della Pace. The same will be led by the Olympic athlete Matteo Giupponi, a race walking podium winner at the 2022 European Championships, and will comprise three moments of targeted training and tips developed by Mypersonaltrainer’s trainers.

AN EXCEPTIONAL SETTING

Saturday the 1st and Sunday the 2nd of October, the setting of theMypersonaltrainer Days (Customs Building of Levante, ground floor) will be animated with encounters with great personalities and exceptional athletes under the guidance of Edoardo Stoppa, an anchor fond of sports, environment and sustainability, to speak about the importance of sports and physical exercise in view of a balanced and healthy life.

The first appointment is Saturday, at 11.30 with the very fast Olympic medal winner, Filippo Tortu, who will share his life story and successes with the audience of the Mypersonaltrainer Days: from his victory at the 2021 Olympic Games of Tokyo, with the 4×100 relay race, to the exceptional time achieved at the 2022 World Championships of Oregon, where he earned the title of second fastest Italian ever on the 200 metres race, just behind the European record holder, Pietro Mennea, and up to the bronze on the 200 metres race at the European Championships of Munich this summer.

At 12.00, Federica Panicucci, a renowned and beloved face of Italian television, will be the protagonist of a chat on daily well-being, during which she’ll be providing tips on how to live well and to start loving oneself.

At 12.30, the American personal trainer, Jill Cooper, the queen of fitness, will take the stage to explain how to stay fit at any age and to provide small tips on how to live better. At 14.30 of the same day, Jill Cooper will lead a Freedom session, an outdoor silent fitness activity or tribute to exercise.

The soccer coach, Gaia Missaglia, will address the women’s soccer revolution at 16.30. Since 2009, she’s been working as a Soccer and Motility Instructor at the Milan Junior Campand is the co-author of the book written together with Francesca Maria Gargiulo “Voglio fare la calciatrice”.

At 17.00, appointment with the freediver, Anna Sedone, creator of the “Fullbreathing” method, an integrated system of breathing techniques aimed at making the most of our breath. The author of the book “Il Respiro nell’Apnea” will go in-depth on the many ways used to train the body and mind through breathing techniques.

Among the Mypersonaltrainer Days’ guests, the audience will enjoy the participation of Lamberto Bertolè, Welfare and Health Counsellor of the city of Milan, and of Stefano Gobbi, Head of the Sports Department of the Sports and Health Territories, who, together with Carlo Mandelli, Managing Director of Mondadori Media, Lucia Blini, Deputy Director Sport Mediaset, and Edoardo Stoppa will inaugurate the event on Saturday, October 1.

Sunday, October 2

Sunday’s event will start at 10.00 with Sabina Fasoli, a psychologist and sexologist who shares clear and comprehensible content on sexual education over the social channels to spread sexuality in the most gratifying, safe and conscientious way.

At 10.30, the soccer coach, Joanna Borella, known as Mister Jo, will speak about soccer as a resource of life and well-being. Then, an interview with the gynaecologist, Ambra Garretto, who will provide intimate answers to girls of all ages by addressing sexual topics and questions without taboos.

At 12.00, Iader Fabbri, a nutritionist biologist and scientific writer author of “L’indice di Equilibrio”, will take the stage. He’ll speak of nutrition and of a key concept of his book: “How, what and when to eat is more important that how much to eat.”

At 14.00, appointment with Sara Compagni, the body coach and founder of the Instagram profile, Postura da Paura, who will go in-depth on the importance of a proper posture for the well-being of our entire body and beyond.

At 15.00, Arianna Talamona, the paralympic swimming champion, will take the stage. The discussion will cover the story of this great athlete and of her incredible career.

At 17.00, a meeting with Michela Coppa, the TV host and current yoga teacher, who will explain how to eat healthy and without depriving oneself.

To conclude the event, at 18.00, the synchronised swimming champion, Linda Cerruti, will speak of the values of sports and of her commitment to overcome prejudices, especially against women.

FREE FITNESS LESSONS FOR MORE THAN 1.500 PEOPLE

Over the two days, in the two areas of the Sempione Park adjacent to the Customs Building of the Arco della Pace, a programme of activities will be provided to sports lovers by Mypersonaltrainer’s fitfluencers and by some of the most renowned personal trainers, among which Paolo Zotta.

Among the courses: postural gymnastics, breathing courses, yoga, total body, pilates, Legs, Abs and Glutes, functional training, couple revoring, zumba, AMRAP workout, total tone, stretching, silent fitness.

It’s necessary to book the courses from the specific website https://www.my-personaltrainer.it/myptdays22 and from which it’s possible to consult the entire programme.

 MEDICAL CONSULTATIONS WITH EXPERTS

Mypersonaltrainer Days will devote great attention to the world of health and well-being, also through discussions on prevention and a proper lifestyle, in which sports play an essential role.

The Customs Building 1 of the Arco della Pace will in fact provide (2nd floor) an extended area where doctors and specialists will be available for 200 face-to-face consultations with the public: it will also be possible to make free appointments with experts of the Italian Diagnostic Centre specialised in dietetics, genetics, internal medicine, orthopaedics, physiatry and physiotherapy.

Moreover, experiential corners will be set up together with the most important brands of the world of wellness: Zambon, Italian Diagnostic Centre, Eridania, Croatian Tourism Body, Ibsa, Giuliani, Gold’s Gym, My Benefit, Tescoma, Alpro, Esi, Foodspring, K-Well, Lete, Lycia, Yoga Essential.

 Information and reservations on: https://www.my-personaltrainer.it/myptdays22

 

 

McDonald’s and Mondadori Media sign Italian data protection authority’s Pietrarsa agreement

A project to promote correct use of data by younger users, organised by Focus Junior, the reference brand for children and teenagers

The Pietrarsa National Railway Museum today hosted the State of Privacy ’22 event sponsored by the Regional Authority of Campania and the Municipality of Naples, which promotes correct use of digital data among users.

As part of this important event, McDonald’s and Mondadori Media, the Mondadori Group’s social multimedia company, took up the proposal of the Garante della Privacy – the Italian data protection authority – by signing an agreement in which they undertake to promote correct use of digital data among young users: the objective is to make available the necessary tools to educate youngsters about the value of their personal data in order to help them become active, knowledgeable citizens, users and consumers.

Through Focus Junior, the reference brand for children and teenagers which uses an edutainment approach to offer its readers a means to explore the world, concepts and terminology will be explained in a simple entertaining way to stimulate curiosity with the right questions and a touch of irony. Assisted by specialists on the subject, Focus Junior will publish articles in the magazine, videos, posts, memes and short clips on its website and social media.

The same content will be amplified in McDonald’s restaurants with a booklet edited by Focus Junior, packed with cartoons, infographics and illustrations, which will be distributed during events organised for youngsters. Given its widespread presence across Italy, McDonald’s is an effective amplifier of values, especially among young people, who have always been one of its most faithful publics.

We are happy to have accepted the invitation of the Garante della Privacy and to have signed this important undertaking to safeguard the younger members of the community,” commented Luisa Adami, General Counsel and Franchising Director McDonald’s Italia. “Personal data processing is an issue to which we pay great attention: protecting our users is a priority. We are proud to join a project to raise awareness among children and young people, an initiative I feel strongly about not only in my role as General Counsel, but also as the mother of two daughters who come into the project’s target group.

“Educating children and young people about personal data protection is a priority for society as a whole, and one in which, as a publisher that talks to the younger generations on a daily basis, we want to play an active part,” said Mondadori Media Chief Operating Officer Andrea Santagata. “This is why we have responded with such enthusiasm to the appeal of the Garante della Privacy to take concrete action in this area: we are doing so with a project organised by the Focus Junior brand, to answer the questions of young people and their families and give them the knowledge to be aware and responsible.”

 McDonald’s Italia

Active in Italy for 35 years, today McDonald’s has 640 restaurants across the country and a total of 27,000 employees who serve 1 million customers every day. Ninety percent of McDonald’s Italian restaurants are managed on a franchising basis by 140 local entrepreneurs, reflecting the brand’s strong local roots. McDonald’s confirms its intention of being a “local” brand

also through its choice of suppliers, 85% of whom are Italian companies or companies that have production operations in Italy. Worldwide, McDonald’s operates in more than 100 countries with over 38,000 restaurants.

 Mondadori Media

Mondadori Media is Italy’s leading multimedia publisher, with a distinctive positioning and audience on the editorial market. Through its brands, the Mondadori Group’s social multimedia company caters for the passions of the Italians – food, entertainment, science, fashion, edutainment and much more – and reaches more than 25 million unique users every month (source: Audiweb Jan-June 2022), an overall fanbase of 70 million people (source: Shareablee + social insight 2022) and almost 9 million readers (source: Audipress 2022/I).

Icon launches the new special “Back to the roots” issue

The brand upholds its successful formula: a collection of about 100 pages of advertisements in the new issue

Icon is the point of reference for the men’s fashion and lifestyle segment thanks to an offer of cross-media contents across the magazine, website, social channels and events: a shared story with descriptive insights on the passions of contemporary men and an always detailed glance at the new styles and trends – from fashion to beauty, from travelling to the world of engines and beverages – emphasised in the new special “Back to the roots” issue, on newsstands with a collection of about 100 pages of advertisements.

The focus of the magazine’s new issue, supervised by Andrea Tenerani, is a return to the roots and origins, with exclusive interviews and contents to illustrate how the values, ideas and fashions have changed alongside society’s mutations.

“The issue celebrates a return to the beautiful and classical origins, while simultaneously relying on innovation, like a modern Caravaggio, thanks to the use of a never before seen light and the ability to perceive the essence of objects or human thoughts from the darkness, only to reveal a truth conceived for all to see,” stated Andrea Tenerani, director of Icon.

The partnership with Ginori 1735
“Back to the roots” also devoted a section for the story of Icon’s new partnership with Ginori 1735. Readers will find a service dedicated to Luke Edward Hall, a very young and talented designer of a dandy style who designed Profumi Luchino’s new home fragrance collection, among the magazine’s pages. The collection will be presented by Ginori 1735 and Icon at a private event to be held on September 20, at Ginori 1735’s boutique, in the heart of Milan.

The Issue’s protagonists and stories
The Mondadori Group selected four faces of the fashion and lifestyle world for the lead stories of this issue, which will be on newsstands as of tomorrow and whose contents will be amplified on Icon.it and on the brand’s social channels.

The actor Aaron Taylor-Johnson, star of the film “Bullet Train,” in which he played with Brad Pitt. At 32, Aaron already has 26 years of career behind him. At an age when everyone wants to exceed, he prefers to slow down: one, maximum two films a year, and then off to the countryside to cultivate the fields, cook, build swings and stay away from the social media. “I put my heart and soul into my work and forget about everything else when I’m on the set. Then, as soon as we are finished shooting, I go back to my origins and all these therapeutic activities, such as cooking, gardening and building,” he confided in an exclusive conversation with Icon.

Then, Alejandro Speitzer, the star of the Netflix thriller series “Dark Desire,” followed by over 100 million viewers in 77 countries and thanks to which he became the sex symbol of the new Latinx generation. The actor, portrayed by the American photographer Bruce Weber, whose partnership with the magazine is still ongoing, tells Icon: “I work hard, I never forget where I come from and, especially, how much I struggled to get here. I know we can never go back in time and that it’s important to do something well and harmoniously when doing it, thus giving the best of myself without setting limits.”

Also in Icon’s lead stories, the actor Francesco Scianna, now busy on the set of the second season of Gabriele Muccino’s “There’s No Place Like Home,” and the French star Rìles, author, composer, performer and producer of rap songs. Rìles is also among the protagonists of a fashion shoot – always at the centre of Icon’s story – that portrays the last discoveries of the French super agent, Saif Mahdhi.

Many stories, through which the magazine explores the “Back to the roots” theme from different points of view, are presented in the Destination Future section. Starting from a conversation with the great film director Rob Reiner, whom Icon met in Cannes, to speak about his plans to shoot the sequel of his 1984 hit film, “This is Spinal Tap.” And then, the story of those who literally went back to their roots, such as the agricultural influencer Matteo Fiocco, 33, who became an online star thanks to his Youtube channel, which gathered an enthusiastic community of new digital farmers.

In the Voices section, the exclusive interview with Roberto Baldoni, director of the National Cybersecurity Agency (Acn), founded by the Council of Ministers in 2021 to defend our Country from all forms of computer threats.

The new watches section
This special issue of Icon expands its section devoted to watches, which is edited by the watch editor, Paolo De Vecchi, the magazine’s latest signature aimed to strengthen the brand’s proximity to key luxury sectors. In this issue, speed and performance become the common thread throughout the section’s pages, through the presentation of models that accompany teams and drivers on the track.
Icon’s next appointment with its readers is scheduled for November 18, with a special issue entirely devoted to this world.