CasaFacile

The stage is set for “Natural Recall”, the latest edition of the Digital Festival dedicated to the home and conceived by CasaFacile, the Mondadori Group magazine edited by Francesca Magni.

Today sees the launch, on the brand’s Facebook and Instagram channels and website, of the CasaFacile Festival making its return after the great success of the first edition dedicated to the “Casa dei Sogni” (“Dreamhouse”), which in April involved a community of over 1 million fans with a reach of 27 million users and a total of 1.7 million video views (Source: Facebook, Instagram and website).

At the heart of the new edition of the Festival is the theme of nature and sustainability: until 30 October a programme of digital content, curated by designers, interiors bloggers, and CasaFacile architects and designers, together with partner companies, with many ideas, solutions and quality products to design and furnish your homes in harmony with the environment.

Every day, dozens of stories and videos to present to users, in new and fun formats, the infinite possibilities we have to improve our lives at home: from reviving an old fireplace in an eco-friendly way, to organising the kitchen to be able to use it while saving food, time and energy. As well as the best choices, from using natural fabrics to sanitising cleaning, which are increasingly important today.

“Our videos are a new way of proposing products and solutions to make the most of our homes. They are fun, are made by people who are not only professionals of digital content production, but who are able to interpret real needs, and therefore create a real sense of identification with both entertainment and rigorous practical content. And they also bring to digital the style of storytelling that we have every month in the print version of the magazine, thanks to which CasaFacile has Italy’s largest and most active community of home and furnishing enthusiasts.” said Francesca Magni, the editor of CasaFacile.

Natural Recall is an invitation to global well-being that starts from these issues and extends to include all kinds of products that can make life at home more pleasant, from those that add atmosphere and liveability to decorative details. But also, furnishings and green solutions that allow you to create a new relationship with the outside world. As well as the equipment you need to create your own home office or spaces dedicated to fitness and hobbies and ways to improve energy performance and comfortable heating.

The ‘green’ theme has been the leitmotif of a series of CasaFacile initiatives aimed at interpreting the needs of its community – which now has over 1.1 million fans, and grew in the first 8 months of the year by 18% compared with 2020 (Source: Shareablee and Pinterest) – for design that is increasingly in tune with nature, and which began with the September issue “Una casa in armonia con la natura” (“A house in harmony with nature”).

And completing this journey, the new issue of CasaFacile, dedicated to a home in harmony with yourself, is on newsstands from tomorrow, Tuesday 5 October.

In this special issue, extensive space is given to the kitchens, the heart of the house as envisaged by CasaFacile: starting from what the new models allow us to do in terms of space optimisation to combine ease of use, conviviality and cooking performance, with special attention to materials selected for sustainability, recyclability, resistance and ease of use.
There is also advice room by room, with a selection of products to create comfort including beds and bedding for a good sleep, and ideas and suggestions on how to organise different spaces, such as walk-in wardrobes.

Thanks to these initiatives, CasaFacile confirms its role as the point of reference for all furniture and lifestyle enthusiasts, with multimedia storytelling approach that engages the brand’s community, from the magazine to the website to social networks, with continuously growing results.

CasaFacile also confirms its position as the market leader in the mass-market monthly homes segment and an authoritative partner for its rising number of advertising clients, who are increasingly aware of the brand’s capacity to generate audience and stimulate interaction with its community.
The extraordinary results of the 2nd Natural Recall digital festival, which has grown compared with the previous edition in April, demonstrates the appeal of a magazine that is capable of creating authoritative content able to accommodate the tastes and needs of its followers. In the period January/October 2021, advertising revenues for CasaFacile (print and digital) rose by 30% compared with the previous year, thanks above all to the very strong input of digital, with leadership in terms of space in its reference segment confirmed at more than 55%.

CasaFacile, the magazine edited by Francesca Magni, continues to evolve along with the needs of its readers and to present new ways of living and designing the home, which, in recent months has become even more central as our living habits have been transformed.

These issues will be at the heart of special issues, features and digital initiatives that the Mondadori Group brand will launch this year and running themes across the upcoming issues of the magazine and developed from the print edition to the web site, and including the first digital festival dedicated to homes.

An offer of continuously evolving multiplatform content that responds to new desires and trends, and once again confirms the cross-media nature CasaFacile, which brings together around the brand a constantly growing community of enthusiasts.

“CasaFacile is a bit like an orchestra: for more than 10 years print, the web and social media have been integrated like the sections of a musical ensemble, each with its own tone, but playing together to produce a ‘sound’ that brings together a growing community that follows us every month on newsstands and every day online. We have always talked about a home that changes around us, aspirational but accessible, well organised but always attentive to style, customised, joyous, and friendly, where ‘upscale’ and democratic design mix in a highly personal style, just like in fashion. And following the experience of the pandemic, CasaFacile can’t but lead its readers towards the design of a dream home, of the kind we have realised are absolutely vital. Multifunctional, super organised, and from natural light to an authentic contact with nature and the outdoor, we listen to new needs and lead the way to a movement towards a re-design of the houses around us,” declared Francesca Magni, editor of CasaFacile. 

New in the magazine
Among the new features in the magazine in 2021 are two ne columns: New Home, tp tale a closer look at emerging trends in living styles that have taken shape as a result of the pandemic in order to design space on the basis of new needs, and Bello e possibile with ideas and solutions to create a complete corner of the home on a limited budget.

The March issue will also include a special feature dedicated to small homes: 6 beautiful apartments of between 25 and 92 square metres with innovative designs that make it possible to ‘live bog’ also in small spaces, with particular attention to what we feel we need right now: more light, better organisation of space, a comfortable kitchen and a dialogue with nature and the outdoors. Exceptionally, there will also be two ‘before and after’ (Prima & Dopo) projects exclusively created by CasaFacile, the only magazine in Italy that every month creates and photographs the re-invention of a real home.

The digital festival
This focus on new ways of living will culminate in April with “La Casa dei sogni by CasaFacile”, the magazine’s first digital festival dedicated to the home. From 7 April to 7 May, a combination of initiatives that will be developed across the brand, from the magazine to the web site and social media.

Starting with the April issue: a special issue of the magazine that, thanks to an innovative thematically organised range of content, will examine what we are currently dreaming about for our homes and respond to the new living needs in the unmistakably joyous, smart and friendly style of CasaFacile.

Five dreams that will be realised in five design projects presented in the pages of the magazine: from the need for more green space at home, with innovative ideas and solutions to ensure that our apartments are never without a green corner, to the desire for more natural light with detailed information and advice about windows and light sources. But there will also be a home where the protagonist is colour with ceilings and furnishing in bold tones, as well as a home that gifts relaxation, thanks to easy-to-use automation and spaces that area accessible and adaptable to everyone. And finally, there will also be a design for a functional home, with tips on how to create organised spaces, with solutions that are variable and suitable also for a home office.

The storytelling of the special issue extends also to the Facebook and Instagram pages of the brand with posts and original and dynamic videos to innovatively engage users. These features include Scuola di stile (Style School) to learn how to use, place and combine a product, Instaquiz and Gare di styling competitions And then Provato per voi (Tried for you) an engaging way to present products with video tutorials, and the Ufficio cortesia format in which the editorial team and blogger of CasaFacile answer questions and requests from users.

In addition to the April special issue and the calendar of video clips and live events on social media, there will also be a special on the CasaFacile.it web site.

The initiative provides a unique opportunity for partner companies of the project to present and talk about new products and trends, along with the stylists and the team of 61 bloggers that share with CasaFacile the desire to write about and promote their passions and skills in the area of décor and furnishing.

The initiative also confirms the role of CasaFacile as leader in its segment, with a 53% share of advertising pages % (Nielsen data, January-September 2020).

Thanks to a unique mix of content, initiatives and practical advice, CasaFacile is constantly at the side of its readers and their needs and every month reaches a total audience (magazine and web) of 778,000 users (Nielsen Media Impact Data Fusion – May 2020), to which should be added the a highly active social media community of more than 1 million fans, that has grown by 64% since January 2020 (Source: Shareablee plus Pinterest).

CasaFacile, the Mondadori Group magazine edited by Francesca Magni, presents a special “New Home” issue. On newsstands from 3 October, the issue will focus on new needs for living and new products and services to transform domestic space in a more conscious, useful and sustainable way.

“How will our homes change after the lockdown experience? This is the question that led to the idea of an issue that looks at how to redesign the home, a continuously evolving space, but one which, in recent times, has undergone great transformations,” explains Francesca Magni, editor of CasaFacile. “To try to answer the question we will use the characteristic positive, smart and friendly approach of the magazine, a style that has attracted an enthusiastic and growing community, with over 400,000 followers on Instagram and 432,000 on Facebook,” she added.

“In my May editorial I asked readers what they had realised they really needed in their homes. There were many replies: from open air space to more green inside and outside the home, as well as larger windows, better organised rooms that can also be combined, movable walls, fluid solutions that change over the course of the day to allow for the range of activities that now also take place in domestic spaces. In our special issue all of these desires will find answers in the form of homes designed with new criteria. But thanks also to the contribution of 42 of our CFInfluencers who we asked to think ‘outside of the box’, about a new concept for the home. We have called this an Extraordinary Issue, because what we propose are examples of “exercises in extraordinary thinking”. Along with an extraordinary cover and a sparkling logo!” concluded Francesca Magni.

The special issue presents 5 homes organised in different themes: a new way of using colour; innovative solutions for a better use of light indoors, new furniture to integrate work and relaxation (from home cinema to gyms, and from meditation to hobbies) in the domestic environment. At the heart of the magazine is a focus on kitchens and what’s new in technology and design to address new ways of using the kitchen. The number of pages will increase to enhance the pages dedicated to “New Home” design and to look at new ways of experiencing the home.

The cross-media, multiplatform CasaFacile special is developed across the magazine and social media, with the significant contribution of 42 CF Style bloggers who will, for the first time, be directly involved in content production, also in print with: do-it-yourself ideas for remote working and plants inside the home casa, suggestions on everyday sustainability, a selection of products to make our lives easier and  decluttering, in other words, what to keep and what to get rid of so that we cane free ourselves of the unnecessary.

We will also launch a dedicated hashtag, #casafacilenewhome, that the bloggers will use on their social media profiles, and we will create an  Instagram filter so you can transform your house into a  CasaFacile cover: all you have to do is capture a corner of  your “New Home” with the frontal camera, take a shot and share it in stories with the hashtag #casafacilenewhome and the tag @casafacile. Plus, we have also planned live social media events with accounts fro the magazine.

Thanks to a unique mix of practical advice that favours teste, style and trends, CasaFacile  is always on the side of its readers and their needs, reaching a total audience (magazine and web) of 765,000 net users every month (Source: Nielsen Media Impact Data Fusion – March 2020), to which should be added a community on social media that now numbers more than 850,000 followers.

In the context of the current complex market phase, CasaFacile has confirmed its position as the leader del in its segment, with a 53% share of adv. pages (Nielsen data, January to September 2020).

A leadership that has been developed also thanks to the numerous projects conceived and created ad hoc for clients in different sectors. Initiatives that, with the involvement of stylists and bloggers and the spread of original content on the brand’s social media platforms, now represent a benchmark both for the community of followers and the number of interactions generated.

An advertising campaign in support of CasaFacile “New Home” has been planned on Mondadori Group titles and TV e (20 15” commercials on Discovery home channels) and communication on the DOOH circuit.

CasaFacile “New Home” will be on newsstands from 3 October to 22 October banded with Donna Moderna and Grazia

CasaFacile, the monthly edited by Francesca Magni, is now on newsstands with a completely new look. The Mondadori Group magazine, a point of reference for furniture and daily home living enthusiasts, has strengthened its lifestyle positioning and integrated it with its service mission, along with a particular focus on content circularity from print to the web and social media.

While maintaining its ‘beating heart’ of simplicity, spontaneity and engagement, the new CasaFacile will be even more qualified and reliable, with a fresh, lively and enthusiastic approach that aims to create a unique style with which all women can see themselves and identify.

“CasaFacile, that has always been an authoritative guide, but also friendly towards taste, style and trends, is a magazine that is alive and based on a daily relationship with its readers, which is also the source of its richness,” declared the editor Francesca Magni. “To engage the reader even more, we have developed a design layout that literally take you inside the houses (dream houses!) to capture solutions, details and designs that can be copied (with plans and budgets). There will be a vote for the house of the month and a final survey on the choice of interiors; just two of the new features to be shared. Home lovers have a talent for “possible dreams” and know how to make their home more theirs every day. In fact, one of the things that CasaFacile and its readers have in common is precisely the determination to move from the dream to reality”, the editor concluded.

The new CasaFacile

By remaining loyal to the characteristics that have made it successful over the years, every month the new CasaFacile will offer: more pages (+25%), more homes (5 rather than 4), more style cases (3 homes in 3 styles), more services (8/16 pages in the new Focus section, with planning outlines, how to advice, and a special column on budgeting), more before and afters (with a dedicated section), more décor; more shopping (30 pages of ideas), more trends (‘ideas for the home by…’ bloggers and Instagrammers); more green and more involvement of readers (surveys, vote for the home of the month, call to action and social media sharing). A clean and fresh layout and high-impact visuals, protagonists also on the cover, all contribute to making the monthly both refined and elegant, in step with the times and in line with the evolution of trends in furniture and interior design.

Casafacile.it and the CF Style community

CasaFacile is now much more than a magazine. After the recent design that has made it even more attractive, with more images and easier to ‘navigate’, Casafacile.it has traffic numbers worth a monthly average of 305,000 unique users and an average of 830,000 page views per month (Source: Audiweb AwDatabase average in last 3 months/channel home DM).

In 7 years of active presence on social media CasaFacile has also expanded its team of bloggers and created a team of 64 ambassadors of the CF style, creatives who share the style and actively participate in the magazine’s initiatives. To this should be added the more than 100 CF style professionals (architects and interior designers) all over Italy who have been specially selected to be available to readers and users who want personalised advice; i.e. to those who buy the magazine every month, the over 310,000 fans active every day on Facebook and the 132,000 followers on Instagram.

Special projects and events

There will also be many opportunities to meet and share the passion that unites both the staff and readers: that of homes and their stories. CasaFacile will in fact also organise ad hoc courses, new workshops and labs, as well as special projects. Including the Academy, training days for the more than 60 bloggers on the CasaFacile teams; Meet the Blogger, events to bring together some of the bloggers on the team in workshops and labs, and Design Weekends with activities open to the public in collaboration with leading furniture brands. CasaFacile will also take part in all of the main design, do-it-yourself, décor and gardening events.

The success of CasaFacile

CasaFacile is a unique brand in the market of reference, able to engage clients from different sectors, also thanks to the original project formats it proposes. Projects that are amplified across the different platforms to create new and varied communication solutions.

The launch of the new CasaFacile will be supported by significant communication campaign on the web and social media, as well as a TV commercial on channels dedicated to furniture and design, as well as targeted activities in the large-scale retail area.

CasaFacile is available on newsstands this week at the price of €1.90.

A year full of special initiatives, news and events. 2017, for CasaFacile 2017 marked its 20^th year, and it is preparing to welcome 2018 with much that is new.

Never more than this year has the Mondadori Group’s interiors monthly, dedicated to those who love their home and want to experience it every day with style and originality, met the challenge of accompanying readers on a discovery of a world that is simple, accessible and aspirational, all at the same time, while also making the dream of an ideal home both real and possible.

An exciting and trendy soul, with a touch of anti-conformity, has made the magazine, edited by Giusi Silighini, a winning product, made up of creative ideas and original suggestions that have always ranged from decoration to DIY, with a growing attention to style, design and innovative furnishing solutions.

“I asked my team to focus on the approach to features, above all when the subject might seem banal or unexciting,” the editor Giusi Silighini explained. “The ‘standard’ guide to choosing a matrass now starts from the highly personal style of sleep of each of us, before looking at the opinions of experts, the ‘classic’ layout of a child’s bedroom becomes an opportunity to apply the pedagogical principles of Maria Montessori. In this way, every page is ‘animated’ and the information becomes more layered in order to enrich all kinds of content, a bit like with HTML 4.0!”.

Among the many surprises that have marked the year . from the dream house to the CasaFacile Design Lab, as well as  workshops, supplements and the “Facciamo Casa” box set, produced with Mondadori Store – CasaFacile now brings to newsstands a special issue on the magic atmosphere of Christmas, with a scintillating cover and three whole homes, specially decorated and photographed by the magazine0s team.

The new Casafacile.it and the CF Style community

Also the CasaFacile “casa-sul-web” (home-on-the-web) is completely new: even more beautiful, with more images and videos and easier to use. The changes include: broader content, tutorials, DIY, shopping suggestions among crafts and  design, as well as the new panoramic format and the homepage slider with high-impact photos that make it easier to catch the mood and style details. On casafacile.it there are also 20 videos dedicated to design icons, selected and presented by the journalist and TV presenter Giorgio Tartaro and the directories for CF style architects and Interior designers (all selected by the editorial team) ready to reply to readers queries ranging from to the simple restyling of a room. The redesign of the site has contributed to a growth in the traffic of casa facile.it, which is currently stable at around 300,000 unique visitors/month (Source: Audiweb View – Total Audience Digital– Average in the last 3 months).

CasaFacile is now much more than a magazine: in 7 years of active presence on social media it has created a team of 24 creative bloggers that share the style and actively participate in the title’s initiatives, but, above all, cultivate a dynamic and enthusiastic community of some 287,000 fans on Facebook and 103,000 followers on Instagram.

But the CasaFacile team will get even better: in January 2018 we will run a new casting to enlarge the team of bloggers and identify new ambassadors of the CF style. Details about how to take part and apply will appear soon on both the site and in the magazine.

The figures of an advertising success

The new editorial approach of CasaFacile has also been rewarded by the advertising clients. In fact, 2017 has confirmed the importance of CasaFacile as a strategic advertising vehicle. The brand continues to grow, both in terms of the number of clients (more than 160 this year, also form outside the sector), and in terms of advertising revenues. Indeed, the positive trend has led to an increase for the CasaFacile system of +23% in revenues, compared with 2016, a result achieved though both display advertising and  thanks to the numerous special projects and events organised exclusively for partner clients.

For its 20^th anniversary CasaFacile s going on TV. In fact, the Mondadori Group magazine will be the star of an episode of the docu-reality show Cambio Casa, Cambio Vita which is broadcast on the Mediaset channel La5.

In February CasaFacile began an exceptional casting initiative among its readers, a great many of whom put themselves forward as candidates for a complete relook overseen by Andrea Castrignano and the CasaFacile team. An authentic four-handed ‘before & after’ that will be on newsstands in the July issue of CasaFacile and on air on La5 with Cambio Casa, Cambio Vita.

“The ‘before & after’ format has been a CasaFacile classic for more than 10 years and we are delighted to be able to take it on TV: it has been a wonderful opportunity to collaborate with Andrea and the Cambio Casa, Cambio Vita! team,” said the editor of CasaFacile  Giusi Silighini.

Andrea Castrignano and Vanessa Pisk (a special correspondent of CasaFacile) transformed a dated apartment belonging to the grandparents of a young couple into their ideal home. and the result is an unusual mix of  surprising country chic, and a combination of the inimitable taste of Andrea Castrignano and the  ‘CasaFacile style’.

The episode of Cambio Casa, Cambio Vita, which will air in primetime on 27 June on La5 at 11.15 pm (and repeated on 1 July at 1.00 pm; 2 July at 3.30 pm; and on 4 July at the end of the subsequent episode), well tell the story of the apartment – and that of the lucky protagonists. And in the issue of CasaFacile on newsstands from 5 July the Prima&Dopo feature will be completely given over to the restyling of the apartment, with extensive details and curiosities for readers.

Following the success of the first edition, on 15 October the new courses will start in Milan of the Digital School, the training school created by Donna Moderna, CasaFacile and Sale&Pepe, a year ago on the experience of the three brand leaders in the women’s, interior design and food sectors.

The three Mondadori magazines will make available their experience and skills in the digital field and social media for the second edition of the course in content and social media management, this year in collaboration with Piano C, the social innovation laboratory that brings together women and work. A space in the centre of Milan that produces digital and other projects to combat female unemployment in Italy.

The course in content and social media management enables students to acquire and expand their digital skills through 42 hours of lessons organised in two levels: a base module to learn what, how and where to communicate in order to be discovered on the web – from the construction of an editorial plan to the secrets of social media management, and from online writing to strategies for the analysis of SEO results – and an advanced module, aimed at those with a good knowledge of the web and a desire to become autonomous in online brand development, content planning, data analysis and the business management of the activity.

The course includes classroom lessons and the testimony of the editors and digital professionals from the three Mondadori magazines, in class tutoring for the entire duration of the course, case history studies and a final workshop for both modules.

The lessons of the course in content and social media management will be held in Milan at Piano C, via Simone D’Orsenigo 18, from 15 October 2016 for the basic module and from 28 January 2017 for the advanced module.

The training offer of the school of Donna Moderna, CasaFacile e Sale&Pepe is also available in e-learning mode, with 19 courses and programmes for different needs.

For information about enrolment and costs, please go to: www.digitalschool.it.

CasaFacile, the monthly that helps you to create your own style of furnishing edited by Giusi Silighini and Sale&Pepe, the magazine for food lovers and those looking for exclusive gastronomic ideas edited by Laura Maragliano, will present, at Magna Pars in Via Tortona in Milan, the Mondadori Food&Design Experience, a unique event that combines the world of cooking and the world of interiors, realized under the patronage of Milan Expo 2015.

From Wednesday 9 April to Sunday 13 April, at the heart of the week of the Milan Design Week, the two Mondadori titles will stage a rich calendar of events dedicated to food and design: five days of completely free entertainment, activities, décor laboratories and e showcooking for those who want to live cooking as a passion to be shared and those who want ideas and advice for the best ways to furnish their homes.

Appointments
CasaFacile and Sale&Pepe will open the doors to their “home” to all visitors in a welcoming and elegant location furnished by by the Gruppo Euromobil, and recreated for the occasion at the Sala Elisir in the Magna Pars and made up of a living area, bedroom, children’s room, craft room and kitchen, that will become the theatre of a range of initiatives.

Everyday, from 12 to 8 pm (on Sunday until 6 pm), the public is invited to watch tasty showcooking displays and to participate in styling laboratories.

You can get an opinion of an architect or handy tips about decorating solutions, thanks to the advice of experts from CasaFacile who will assist members of the public with creative and rapid ideas to improve your home.

Every evening the editor of CasaFacile, Giusi Silighini, along with the magazine’s staff and experts, will meet the public to offer useful and amusing advice on a range of issues: from energy saving to sound-proofing, advice on how to create the perfect balcony to the ideal photos for the world of social media.

The chefs of Sale&Pepe will be present to surprise in an area entirely dedicated to cooking, with innovative recipes and original showcooking demonstrations.

At the end of each day, the editor, Laura Maragliano, together with authors and famous chefs will talk to the public; including, the ‘king of chocolate’ Ernst Knam who will present one of his special creations, Paola Maugeri the TV presenter and journalist, an enthusiastic expert in vegan cooking, from Bologna Alessandra Spisni who will explain how to make excellent pastry and pasta and, finally, Mauro Fermariello who will enthuse the visitors to the Mondadori Food& Design Experience with his wine stories.

Charity initiative
The Mondadori Food&Design Experience will also welcome into its “home” an important charity initiative, the CasAmica: by buying the chocolate eggs made available by CasAmica, visitors can contribute to supporting the association that provides hospitality to the sick and their families.

Milano Food& Design Experience is also live blogging and tweeting
A team of food bloggers will follow all of the event’s activities live, with photos, videos, live blogging and tweeting with the hashtag #FoodExp.

Casafacile.it will report news, videos and live updates directly from the live the event location, as well as the Facebook fan pages of both CasaFacile and Sale&Pepe.

But that’s not all: on Saturday 12 April at 5.30 pm, the best recipes of the users and bloggers who have taken part in the competition #cucinacon on Salepepe.it will be judged. The jury will include, in addition to the magazine’s staff, six successful foodbloggers: Chiara Maci (@ChiaraMaci), Francesca Romana Barberini (@Frbarberini), Iaia Guardo (@maghetta), Ilaria Mazzarotta (@lamazzarotta), Laurel Evans (@laurelevans) and Mariachiara Montera (@Maricler).

For CasaFacile the new year starts with a bang. The monthly edited by Giusi Silighini is changing its look with an offer full of new features not only on newsstands, but also online and in digital: in fact the launch of the site www.casafacileweb.it and a new app, will contribute to the development of the brand across all media platforms.

“CasaFacile will become a new point of reference for lovers of interior design and daily living at home,” claims the editor Giusi Silighini. “By maintaining a ‘beating heart’ characterised by simplicity, spontaneity and engagement, the title is also more authoritative and reliable with a fresh, engaging and lively language that aims to create a unique style in which women can recognise themselves and identify with.”

While staying faithful to the distinctive features that have led to its success over the years, CasaFacile is renewing its content, look and language.

The title now has a more contemporary feel and the first part of the magazine is devoted to news, trends and events, as in the new section “Dove, quando, perché: indirizzi, novità e trend da tenere sott’occhio” (Where, when, why: new products and trends to keep an eye on) that immediately projects the reader into the world of CasaFacile. Naturally, at the heart of the magazine are homes, each of them characterised by a “theme” (Home Inspiration, Home Décor, Home Ideas & Solutions, Home Before and After), while the second part of the magazine is more service-based, with thematic “how to” columns and features for example on décor and crafts and looking after plants and gardens. The layout is cleaner, easier to use and colourful, with weightier fonts, softer lines and a lively, but never gaudy use of colour in more extensive visual fields. Throughout the magazine there are graphic signals to guide the reader.

But what is really new is www.casafacileweb.it, a site that is totally in line with the CasaFacile style featuring news and anticipations, for example in the “Editor’s Blog”, or backstage coverage for “Before and After” on the video channel.

Moreover, with the new app (that can be downloaded for free from the App Store), as well as being able to flick through the magazine, users have access to all the content of the site laid out with an innovative design. As an expression of the new integrated print-digital organisation, casafacileweb.it offers extra multimedia background on the main features of the magazine, a wide range of practical advice and a special ‘how to’ tutorial section.

In recent years the magazine has also built up a community where readers have become authentic friends who share their hobbies and interests on the web: in fact CasaFacile has also form the start been very active on social networks and has more than 130,000 Facebook fans, as well as having a presence on Pinterest and YouTube.

But there have also been successes on the advertising side. Thanks also to the potential of the site and the new app, the new CasaFacile has been warmly received by advertisers, with the first issue after the relaunch recording a 60% increase – compared with January of last year – in advertising revenues.

The launch of CasaFacile will be supported by a significant communication campaign managed by Hi! and involving a range of media: TV, Mondadori magazines and websites, PoS, airports and railway stations. The new CasaFacile on newsstands from this week at the special price of €1. The magazine is also available from the iTunes Store where you can but a single copy or a subscription (3 months for just €4.49 or a year for just €15.99, with a free issue included).