Friday 7 April afternoon continues with a series of lectures and conversations in the Microsoft House.
At 2:30 pm “The Art of Living” with Vincent Van Duysen; at 3:30 pm “This will be the place” featuring Felix Burrichter, Editor/Creative Director of Pin-Up magazine and the journalist Marco Morello, and at 4:30 pm “Designing designers” with Riccardo Balbo, Academic Director of IED Italy. At 5:30 pm the designer Marcel Wanders with Michele Lupi and Arraut Lucas, director of Icon Design Spain will animate a discussion on “Fashion, Media, Design – parallel convergences”.
Finally at 6:30 pm “Car design: back to the future” a conversation on the design of the cars of the future with Carlo Leoni, Director of Communications of the PSA Group Italy and Michele Lupi. Moderator: Angelo Pannofino, journalist.
Saturday 8 April at 10:30 am “Tailor-made design”, a panel discussion on new customised design with Eugenio Cecchin, CEO of Ideal Standard, Marco Grillo of ABITARE IN, and moderated by Michele Brunello, Dontstop Architecture.
At 2:30 pm “Design tales. Video storytelling”, Patricia Urquiola and Alberto Zontone, guest curators of the fifth edition of the Milan Design Film Festival, will talk about new video narratives with Silvia Robertazzi, founder and curator, with Antonella Dedini, of MDFF. Moderated by Michele Lupi.
At 3:30 pm “Masters in the mirror”. An original confrontation between two undisputed masters of contemporary communication, who have created, in light and graphic design, respectively, a descriptive language for their personal vision of art: Italo Lupi and Ingo Maurer. The two maestri will be interviewed by the designer Giulio Iacchetti.
At 4:30 pm the chef Bruno Barbieri and Filippo Polidori (CEO Polidori & partners) will discuss Food: between storytelling and design. Moderated by Michele Lupi.
The Moderator of Icon Design Talks is Gianluigi Ricuperati, a la Repubblica contributor and the author of “La scomparsa di me” and seven other books, translated in France by Gallimard and by other European publishing houses.
Participants must register at: eventi.icondesign.it. All events are free.
The launch of Icon Design Talks also gives life to IDD – Innovation Design District Porta Nuova – Porta Volta. This project, created to support initiatives related to innovation and creativity and sponsored by the City of Milan, was conceived by the Mondadori Group and Mediamond and the creative drive of Icon Design.
All of the events of Icon Design Talks and the Innovation Design District during the FuoriSalone are outlined in the guide produced for the current issue of Icon Design, on newsstands now.
The participation of partner companies has actively contributed to the creation of Icon Design Talks and the invitation of speakers of international standing to enrich the programme.
Peugeot, the main sponsor of the event, will present for the first time in Italy Onyx, a concept car the prototype of which has opened the way towards the revolutionary i-Cockpit – a distinctive feature of the new Peugeot cars – as well as the use of innovative materials in car making. Onyx is the highest expression of the typical experience behind the wheel of a Peugeot and is characterised also by a dynamic design and the innovative coupe franche colour, adopted by the company’s other sports models. The discussion around the Onyx will focus on the car of the future, which must be able to excite consumers, with a round table discussion “Car design, back to the future”.
Alessi has pursued a policy of design excellence that has made the company one of the leading examples of the phenomenon known as “Italian design factories” at an international level. As part of the Talks Alberto Alessi will discuss his vision of design, as the magical world of the circus, with five characters in a limited series designed by Marcel Wanders for the Alessi Circus series, which will form a part of the background of the events.
B&B Italia an authentic example of an “industry for design” has asked three masters of Italian design who work with the company – Antonio Citterio, Mario Bellini and Piero Lissoni to exchange ideas on the theme of “Timeless Design”, starting from the anniversary of the Charles seating system, designed by Citterio in1977, that this year celebrates its twentieth anniversary. B&B Italia has also overseen the outdoor look of the Talks and, in the spaces of Microsoft House, presents its Ray Outdoor Natural and Ray Outdoor Fabric systems, both launched in 2017 and designed by Antonio Citterio.
Arclinea, leader in high-end kitchen design, presents its outdoor kitchen concept, which integrates perfectly with the outdoor setting designed by B&B Italy. The Artusi stove and preparation counter Flox, designed by Antonio Citterio, will be on show during a live cooking event featuring the chef Luca Marchini – of the Michelin star restaurant “L’Erba del Re” in Modena – a precious testimonial, with his Amaltea school, the Arclinea Design Cooking School, the international network of culinary schools, designed by Arclinea.
“Food: between storytelling and design” is the title of the conversation in which Bruno Barbieri, star chef and ambassador of Franke, talks about food. The combination of the world’s leading manufacturer of sinks and high-end appliances and a chef with seven Michelin stars is based on a common passion for cooking, the pursuit of excellence and an ability to tell stories.
Design and technology are the elements that unite the work of Samsung with that of Zaha Hadid Architects. Patrik Schumacher, director of the Studio since 2016 will talk about “Unconfined the new Galaxy Design“, drawing inspiration from the new Galaxy smartphone design, the heirs of Zaha Hadid, will explore the infinite possibilities that are the result of the union of design and technology.
AGC Glass Europe, European leader in flat glass production, supplied 1224 windows, a total of over 10,000 square metres of glass, for the Feltrinelli Foundation complex. An excellent example of how this material has an increasingly important role to play in architectural design and interiors, the theme of the talk “Smart-working, transparency and dynamism in the workplace” featuring Liesbeth Brake of AGC Europe, Marco Amosso architect of the Lombardini 22 studio which designed the interiors of Microsoft House, Luca Pasqualotto of Copernico and Paola Cavallero, General Manager of Microsoft Italy.
“Tailor-made design: customisation as the new language of ‘living” is a theme of the greatest relevance involving contemporary modes of production in architectural and engineering design, linked to BIM technology. It changes the perspective on spaces, which are no longer rigid containers to be filled with interior design and customised furniture, but a whole environment becomes customised, personalised and designed in a single space. Leading the discussion: architects Michele Brunello, Marco Brega and Alessandro Agosti, of Dontstop Architecture, pioneers of tailor-made design, with Eugenio Cecchin, CEO of the best known Made in Italy brand in bathroom furniture, Ideal Standard.
Kartell, one of the symbolic companies that represent Made in Italy design, brings light to the Icon Design Talks. For the occasion, the external lighting set-up will be made with Kabuki lamps, designed by Ferruccio Laviani in the new outdoor version and characterised by an outline structure, inspired by lace and recreated thanks to a highly sophisticated injection technology, with a perforated surface that diffuses the light. Meanwhile, in the interiors the protagonists will be the Aledin LED table lamps, designed by Alberto and Francesco Meda, in the flathead Tec version, with polycarbonate articulated arms, which have two aluminium slats that act as the conductors in place of wires, for workspaces.
In the January-April period, Icon Design’s advertising revenues grew by 31%, with one issue more than in 2016.
The Icon Design Talks event has further improved the result of the brand, which ended the period up by +78%.
Main Sponsor: Peugeot
Design Partner: Alessi, Arclinea, B&B Italia, Franke, Kartell, Samsung
Architecture Partner: AGC, Ideal Standard
Technical Partner: KE, Renson, Verso
Media Partner: Tgcom 24