Interni

This month, Milan reconfirms its central role in international design and thanks to the INTERNI system wants to start again from creativity, production and communication. After the outstanding success of the 2020 edition, the Mondadori Group magazine edited by Gilda Bojardi, has organised a new edition of INTERNI Designer’s Week® (the first was in 1990), the urban event dedicated to Industrial and Furniture Design, in the sense of the culture of design and innovation.

The initiative, which is supported by the City of Milan and will take place on the occasion of Milano Design City, from 12 to 23 April, offers conferences, meetings, debates and phygital events dedicated to new collections and product previews that will take place in the city’s showrooms and galleries and corporate offices, using the magazine’s media platforms to disseminate design projects, opinions, stories, products, ideas and the people who generate them.

“The pandemic and restrictions do not have to translate into a communication gap,” said the editor, Gilda Bojardi. “And in this context, INTERNI, which has always been a partner of design companies and an online and offline communication tool for the entire system, offers itself as a promoter/supporter of the restart and re-igniting of the creative spirit of Milan,” the editor concluded.

The communication programme

In fact, this April will again be without the Milan Design Week (Salone and FuoriSalone) but, to amplify leading innovations in the world of design, the INTERNI Designer’s Week® Milan has organised an articulated communication programme that includes:

• a guide with the calendar of all the events of the Designer’s Week Milan in print (distributed at showrooms and on newsstands with the magazine) and digital versions (available on any device) and enriched with photo galleries and videos;
• the digital newspaper Interni Design Journal with in-depth articles and films conveyed through a system of daily newsletters that will also serve as a save-the-date for all the events;
• the reinforcement of all social media activities;
• The INTERNI Meeting Point, staged at the Istituto Marangoni Milano Design School (Via Cerva 24) which will feature talks and interviews on the future of design, with meetings with architects and designers, which can also be seen in streaming on the INTERNI website;
• banners around in the city and a press campaign in newspapers and magazines, out of home print & digital and a DOOH led-wall circuit;
• to broaden the audience for companies, INTERNI has introduced Audience Targeting communication – in partnership with AdKaora, a digital advertising company – by sending to professionals from the sector SMS to 38,000 Italian architects, with a direct link to the Digital Guide, and DEM to approximately 100,000 profiled names, with the content of brand initiatives.

In addition, on the occasion of INTERNI Designer’s Week®, the website www.internimagazine.it will be renewed and strengthened, with an even more integrated and circular editorial program between web and social networks. Every day stories, surveys, interviews, projects and opinions from the world of design, but also a wall of product news told by INTERNI and a section dedicated to the Interior Design Journal.

INTERNI Designer’s Week® talks

Twelve days of meetings, interviews, real and virtual debates, to discuss Italian industrial know-how and to talk about sustainability and the circular economy in production and consumption, issues that companies know they can no longer ignore or exclude themselves from ethical and virtuous behaviour. Expressing their point of view, established opinion leaders from their respective production sectors, at both the Italian and international level, and new generations who have made research their core business: designers, architects, creatives, artists and art directors, entrepreneurs, sociologists, communication and science theorists, public and private institutional authorities, with the aim of presenting a new vision of sustainable design, for a more inclusive, interactive, democratic world. With contributions from: Paolo Lioy (CEO of Whirlpool Italia), Luisa Lavagnini (Head of Research & Technological Innovation at Eni), Francesco Santangelo (Head of Relations and Initiatives at Eni gas and electricity), architects Paola Navone, Giulio Cappellini, Antonio Citterio, Carlo Ratti, Italo Rota and Professor Davide Rampello.

Two main partners will accompany INTERNI during the Designer’s Week: AUDI and Eni.

For this occasion, Audi is once again present in Milan, a concrete and effective demonstration of an affinity in terms of values with the territory in terms of innovation and progress. Thanks to unveiling and the possibility of personally discovering the new Q4 e-tron, the first premium compact zero-emission electric platform SUV, Audi is reconfiguring its presence in Milan and has entrusted Mario Cucinella and his studio MCA – Mario Cucinella Architects, leader in sustainable design, the United for Progress installation. The space is located in a place that, like Audi, has been able to break the rules: BAM – Biblioteca degli Alberi Milano, the contemporary botanical garden in Porta Nuova.

Eni has also confirmed its presence at Designer’s Week in Milan where, in collaboration with INTERNI, it will present two meetings on energy, a fundamental issue for our present and future. The first meeting will take participants to Dubai where, in the Italian Pavilion at Expo, Eni will demonstrate its technology for a decarbonised future thanks also to CO₂-captuing microalgae that, from a circular economy perspective, become new products applicable in a range of different fields. The second, with Eni gas and electricity, will discuss the importance energy efficient and sustainable homes to help build a low-emission future for our cities.

At this particularly complicated time, INTERNI reaffirms its strategic role in the world of design – a fundamental sector for society, in which Milan is an irreplaceable point of reference for the whole national system – involving in this important initiative over 50 of the main Made in Italy furniture producers and 100 designers in 12 days of virtual presentations and talks.

The INTERNI Designer’s Week® talks will take place from 13 to 22 April at the INTERNI Meeting Point, at the Istituto Marangoni in vVa Cerva 24, and will be streamed from 6.30pm on the  homepage of the website www.internimagazine.it.

Partners of the INTERNI Meeting Point: Ferrarelle, illy, Whirlpool.

Italian beauty is the title of an article that è INTERNI, the magazine of interiors and contemporary design, published by the Mondadori Group, has dedicated to the Italian Pavilion at Expo 2020 Dubai. The March issue, on newsstands from today, publishes a preview of both the architecture and content pf the Pavilion.

The Universal Exposition, which will run from 1 October 2021 to 31 March 2022, will be the first to be held in a country from the so-called ME.NA.SA. area, i.e. the Middle East, North Africa and South Africa, an event of great strategic importance for issues related to sustainability and a focus on the circular economy and the optimisation of resources.

Expo Dubai offers an opportunity for the reaffirmation of Italy all of the expressions of its inventiveness and know-how, in line with the concept expressed in the claim of the much- anticipated global event “Connecting minds, creating the future“ which Italy has interpreted with the title “La Bellezza unisce le Persone” (Beauty Brings People Together), the Italian beauty that has always been an element of connection between people, talent and genius, the Mediterranean cultural heritage and a bridge to the future.

And exclusively for INTERNI, edited by Gilda Bojardi, three exceptional storytellers – the Artistic Director of the Italian Pavilion Davide Rampello and the designers Carlo Ratti and Italo Rota – reveal the secrets of a structure that is the result of Italian creativity, advanced research and sustainable innovation.

The feature also includes a Glossary/Guide of the materials used in the architecture and interiors of the Pavilion, listed and described in alphabetical order and functioning as an instrument for dialogue and exchange for architects, planners, designers, interior decorators and, of course, an inspiration for Made in Italy companies.

This publishing initiative is part of the media partnership between Mondadori Media, Official Gold Sponsor of the Pavilion, and the Italian Commission for Expo Dubai. In fact, in order to reinforce Italy’s participation in the 2021-22 Universal Exposition, with cultural, publishing and other events, a series of communication activities have been planned by the Mondadori Group, both in the run up to and during the six-month duration of the Expo.

During the Salone del Mobile.Milano Shanghai  (20 – 22 November 2019), INTERNI will present the design talk The new frontiers of entrepreneurship.

The event, organised together with INTERNI China, will examine the strategic and productive directions of Italian design and the ways in which it is perceived in Asian markets, especially in China which is now the seventh biggest market for Italian furniture exports (Source: Assarredo). The protagonists of the conversation, which will take place on Thursday 21 November at 3.3 pm at the Shanghai Exhibition Center (Dome Hall – Piazza Italiana), will be Yang Dongjiang (Editor-in-chief INTERNI China and professor at the Academy Art and Design Tsinghua University) Gilda Bojardi (editor-in-chief of INTERNI), Renato Minotti (Co-CEO, Minotti), Giulia Molteni (Head of Marketing and Communication, Molteni&C|Dada), Antony Margiasso (Head of Industrial Design, Pininfarina Shanghai), Maria Porro (Head of Marketing and Communication, Porro), Eleonore Cavalli (Visionnaire Art Director), Sammy Ren and Cathy Zhang (Founders, Domus Tiandi).

Italian Design Factories, the fifth volume in the INTERNI Serie Oro, dedicated to Italian companies,  will receive its first presentation in Shanghai. The book ideally develops the narrative begun in 2014 with the celebratory volume marking the magazine’s 60^th anniversary, followed, in 2016, by a collectors’ edition 500 Italian Design Icons Still in Production, and in 2017 by Icon Makers and in 2018 by Icon Architects.

“In a certain sense, this volume summarises and constitutes a global overview of the themes examined earlier,” explained Gilda Bojardi, editor-in-chief of INTERNI. “In fact, it is in the factories that we find the skills and the main players of the design system. And it is in the factories, in the sense of the locations of technical and cultural production, that the magic takes place that leads to ideas taking shape and being transformed into an object that has the power to move. Our focus is on all those situations in which the great tradition of Italian craftsmanship is renewed focus in a way that can be integrated into today’s most advanced industrial processes and seize the opportunities offered by digital technologies,” Bojardi concluded.

A total of 57 companies are presented by Italian Design Factories: each of them described through their specific distinctive characteristics, linked to history, architecture technological know-how, artisanal content and research. The volume will be completed in 2020, with the presentation of a selection of design excellence which, added to the first, will take us to 100 Italian Design Factories, in other words, the best of our furniture production, as well as accessories,  coverings and materials for the domestic space. In 2021, by combining the two volumes, a final volume will be published, dedicated to the most representative companies from the world of Made in Italy, a book for collectors that aims to be a valuable resource for information for Italian and foreign operators who want to know all about the world’s best manufacturing industry. For this reason, a number of international presentations have been planned to talk about Italian know-how and its ability to continuously renew itself. After Shanghai the volume will also be presented in Miami – during Design Miami for which INTERNI is a media partner – on Wednesday 4 December at the Wolsfsonian Museum whit the collaboration of Italian Consulate General, and then in Dubai during Expo 2020.

Italian Design Factories, for which an extra print has been planned, will be available in three editions (Italian/English, English/Italian and Chinese/English) and will be distributed through major design showrooms in Miami, New York, London and Milan.

With 282 pages,  Italian Design Factories will be available from 28 November on newsstands together with the December issue of the magazine at the price of €10 (including the magazine).

For more information, please go to: www.internimagazine.it

Il valore dello spazio. Le fabbriche di design come pratica del buon progetto (The value of space. The design factory as a practice of good design) is the title of an encounter organised by INTERNI as part of BookCity Milano 2019. For this eighth edition of the event, the Mondadori Group magazine, edited by Gilda Bojardi  will focus of the contribution of women in business and design.

This encounter, specially conceived by INTERNI, will feature three female protagonists with decision-making powers in their family companies  – with regard to production, management and communication – all of which are brands that have strongly conditioned the location and style of design at an international level. Three women who, with passion and competence and passion also in the area of publishing and communications, have directly contributed to the creation of publications dedicated to their companies. On stage, moderated by Patrizia Catalano, a journalist at INTERNI, will be Rossella Bisazza (Director of Communications at Bisazza, Vice-President of the Bisazza Foundation) who will talk about the book on the Bisazza Foundation’s art collection; Emiliana Martinelli (President of Martinelli Luce) with a story dedicated to her father Elio, a pioneer of lighting design; and Monica Mazzei (Vice-President of Edra) with a book that brings together the innovative solutions developed by Edra, one of the most creative and innovative Italian Design brands.

The encounter will take place on Friday 15 November at 6.30 pm, in the Sala Blu of Palazzo Mezzanotte – Borsa Italiana (Piazza Affari 6, Milano). Entry is free, subject to available space.

For more information: www.internimagazine.it

Milano, 20 September 2019 – INTERNI will take part in the fourth edition of Café della stampa organised as part of Cersaie 2019, the international ceramics fair for architecture and bathroom design, which will take place in Bologna  from 23 to 27 September. For the occasion the interiors e contemporary design magazine of the Mondadori Group has organised an event to discuss the synergic relationship between the surface of a new building and the environmental context in which it is placed.

Ceramic identity. Surfaces and architectural design is the title of a lecture to be given by the Milanese architect Cino Zucchi, founder of the studio CZA Cino Zucchi Architetti. Zucchi – who has already used ceramics and brickwork in many designs, both for their aesthetic qualities and sustainability – says that contemporary architecture often operates in a historically stratified context, in which buildings are constructed for contexts that were very different from current ones. The role of contemporary architecture is to interpret today’s needs while respecting the multiplicity of styles with which it has to interact.

 Ceramic identity. Surfaces and architectural design will take place on 25 September from 12 o’clock at the Café della stampa (Centro Servizi, Agorà dei Media) and the event will be introduced by Gilda Bojardi, editor-in-chief of INTERNI.

For full details: www.internimagazine.it

On the occasion of the big international boat shows in September 2019, INTERNI, the Mondadori Group magazine of interiors and contemporary design, presents a special OnBOARD edition entirely dedicated to boats and yachts.

“Thanks to research, technological innovation and the evolution of boat-builders tastes, elements of residential living space are migrating to the world of yachting,” declared Gilda Bojardi, editor of INTERNI. “as a result, yachts are increasingly similar to floating villas, furnished with style and products taken from home design. And this before considering that some of the best known names from the architectural world and residential design have migrated on-board, and collaboration between boat-builders and Italian design brands have become evermore frequent.”

The INTERNI OnBOARD special looks at both the incredible history of Italian boat-building and the stories of the designers of their amazing yachts; their latest designs and the results achieved in terms of stylistic forms, comfort, material and technological solutions, as well, of course, as performance. Special attention will focus on on-board design: the use in yachts of super-light and innovative materials, domestically produced indoor and outdoor furnishings, automation options, chef kitchens, fully equipped gyms and office space  show the increasingly close link between nautical and residential design.

In September INTERNI recorded double-digit growth in advertising revenues compared with the same period of the previous year and confirmed its absolute leadership in the professional living segment.

INTERNI OnBoard will be available on newsstands along with the September issue of the magazine and will be distributed at Maison&Objet in Paris(6-10 September), the Cannes Yachting Festival (10-15 September), the Genoa Boat Show (19-24 September), the Monaco Yacht Show (25-28 September) and at selected showrooms of Italian design companies in New York, London and Miami.

The Mondadori Group continues to pursue digital innovation. The leading publisher for the passions and interests of Italians currently attracts 26.5 million unique users per month (Source: Audiweb, November 2018) and a competitive positioning that makes it a leaders also in social media, with a total of 26.3 million fans through130 profiles.

Every second 300 new users visit a Mondadori Group site 14 people interact on the brands’ social network pages.

OUR STRONG POINTS

• Video factory: an annual production of 10.000 videos 4 different formats, generating over 200 million views per month.

• People: an internal team of 180 talents, including content editor, videomakers, cooks, product designers and data scientists.

• Innovation is in our DNA: from proprietary semantic search engines to Altervista, Italy’s leading blogging platform prima. Mondadori is also among the first Italian publishers to test and adopt innovating conversational interfaces, such as chatbots, intelligent speakers and connected devices.

CONTINUING TO EVOLVE OUR PRODUCTS

The development of languages and engagement systems for users, from the use of video to the valorisation of new web-based talents such as influencers and YouTubers, to the control of all of the touchpoints: our business models makes it possible to respond to new challenges and development opportunities, while constantly focusing on the real needs of users.

Today, our brands are authentic multimedia systems ranged across print, the web, social media, apps, smart speakers, TV and events.

In 2019 the evolution of our products will affect some of the iconic brands in the high-value vertical markets: food, women, beauty, health and wellbeing, design, male lifestyle.

FOOD

Giallozafferano:

• From April, a new look for the web site and a new Giallozafferano Benessere channel, with over 4,000 recipes, enhanced with information about nutritional values and calories.
• The first vocal site with integrated Google Assistant.
• The first on vocal devices: Google Home, Amazon Alexa’s Echo Show, Samsung’s Bixby.

WOMEN AND BEAUTY

Donna Moderna:

• Donna Moderna Beauty: a new social magazine will be launched after the summer dedicated to the world of beauty and conceived by millennials for millennials, with the special participation of Beauty Influencers.

HEALTH AND WELLBEING

Mypersonaltrainer:

• a complete overhaul of the site affecting all of its touchpoints from September.
• A new series of videos involving Fitness Influencers.

MALE LIFESTYLE

Icon:

• A new format for the site from March: ideas, inspirations and and models, with the style and shopping guides that today’s man needs.
• Icon Wheels: the creation of a new channel dedicated to luxury and exclusive car.
• Fashion, beauty, grooming, how-to-spend with videos, tutorials and a selection of the best products.

DESIGN

Icon Design and Interni:

• A restyling of the sites to coincide with Milan’s Design Week 2019.

INTERNI, the Mondadori Group interiors and contemporary design magazine, will be present, for the fifth year running, at HOMI (25-28 January 2019), the lifestyle exhibition at the Fiera Milano dedicated to the world of living and personal accessories, with a special space conceived for relaxation, conversation and encounters.

The new INTERNI Café, open to all in Pavilion 7, will be immediately identifiable by the distinctive graphic symbol designed by the well-known advertising creative Lorenzo Marini, who has designed the covers of  the January issue of INTERNI  and the DESIGN INDEX 2019 guide (which will distributed during the entire event).

The space has been furnished by VESPER stools (design Christoph Jenni), TA tables (designer Jeremiah Ferrarese) and STATO (design Christoph Jenni) by COLOS, and VICTORIA GHOST chairs (design Philippe Starck) by KARTELL. For all visitors, the INTERNI Café will propose a bio offer, including fruit salads, and mixed salads, all prepared to order and in line with the philosophy of the space.

Participation at HOMI is just the first of many Italian exhibition events and fairs where INTERNI will be present, confirming its coverage of the sector, not merely as a point of reference for the design community, but also as an important promoter of events both in Italy and abroad. Following events held in Mexico City, Shanghai and Miami, has just ended in London the series of meetings entitled “Project and Destiny: refelections on design and architecture in Italy today”. Organised by INTERNI, together with the Italian Cultural Institute in London and ITA London, these conversations, which have proved immensely popular with the public, have involved some of Italy’s most representative figures from the world of design including, Martino Gamper, Piero Lissoni, Alfonso Femia, Giovanna Castiglioni, who have attempted to shine a light on the role that Italian creativity can play at the international level.

For more information, please go to: www.internimagazine.com

On the occasion of the Salone del Mobile.Milano Shanghai  (22 – 24 November 2018) the brand INTERNI will present the design talk ICON ARCHITECTS – 100 International Stories and Visions.

The event, organised by INTERNI China and INTERNI,  will propose the perspectives of a number of leading Italian and international architects who, as well as designing prestigious buildings around the world, have applied their approach to objects and created some of the most representative of Italian design products.

Icon Architects, the fourth volume in the Serie Oro of INTERNI, dedicated to 100 Italian and international architects, will be presented for the first time in Shanghai and will ideally extend the account of Italian design begun 2014 with the volume celebrating the magazine’s first 60 years, followed in 2016 with the collectors’ edition 500 Italian Design Icons Still in Production and in 2017 by Icon Makers.

The protagonists of the conversation Icon Architects – 100 International Stories and Visions, which will take place on Friday 23 November at 2.00 pm at the Shanghai Exhibition Centre (Dome Hall – Piazza Italiana), will beYang Dongjiang (editor-in-chief INTERNI China and professor at the Academy Art and Design of Tsinghua University) Gilda Bojardi (editor-in-chief of INTERNI), Carola Bestetti (Head of Marketing and Communications at Living Divani), Aldo Cibic (architect and founder of Cibic Workshop), Aric Chen (Curator-at-large of M+ – Museum for visual culture in Hong Kong) and Carlotta de Bevilacqua (Vice President and CEO of the Artemide Group).

 The international guests, representing the worlds of business, publishing and education, will take part in a debate on the role of designers and architects in contemporary society, on the current relationship between the two disciplines and on the new perspectives on the ways in which the culture of design seems to have shifted.

For full details please go towww.internimagazine.it