Italian brands

The Mondadori Group has announced that, following a truly unique 55-year career with Tv Sorrisi e Canzoni, Rosanna Mani has decided to turn a new page in her life and spend more time with the people dearest to her.

The publisher affectionately thanks Rosanna Mani for the great passion, inexhaustible energy and extraordinary talent with which she played a key role in the rise to success of the country’s number one show business magazine.

From her beginnings on 1 July 1968 as editor-in-chief and then co-director of the magazine for 25 years to her responsibility for all the publication’s relationships in show business, during her highly successful career Rosanna Mani became an irreplaceable contact person for all the most prominent personalities in the worlds of film, television and music, with whom she built unique relationships of esteem and friendship.

A phenomenal creator of unforgettable magazine covers and musical and television events, Rosanna Mani is responsible for the 1971 creation of the Telegatti, the “stars’ favourite award”, which has played an essential role in the history of show business in Italy.

Giffoni and Giallozafferano, a partnership that tells of excellence and talent. In fact, the Giffoni Food Show will partner with the no.1 food brand in Italy for the second year running, in a collaboration that promises to be stronger than ever.

After last year’s resounding success, this year the project is enriched, renewed, and grows in terms of content and shared values.

The goal is the same one as last year: to accompany the festival’s young jurors, together with their parents, visitors or those merely curious about food, on a conscious quest to learn about healthy but above all sustainable, food-waste-reducing cuisine, all free of charge.

The story is told by first-rate storytellers, such as food influencers, star chefs, master pastry chefs and pizza chefs of national and international stature, through a schedule of initiatives powered by Giallozafferano.

And this year, one new feature will be the presence of some of the food creators from Zenzero, the talent agency inspired by the experience of Giallozafferano, which brings together the best food creators on the Italian digital scene. A unique agency with a roster that racks up, to date, a total of more than 20 million followers, 200 million video views and more than 10 million interactions per month.  The protagonists of the Giffoni Food Show will include prestigious food talents such as: Daniele Rossi, the Tuscan chef whose cuisine is modern and sophisticated but has its roots in local traditions; Cooker Girl, the girl with the “red apron”, a passion for cooking and a desire to experiment; Diletta Secco, a stylish, cheerful and spontaneous storyteller, always attentive to the environment and healthy eating. The Zenzero roster also includes many outstanding talents with a gift for igniting the passion for cooking in all generations of Italians on all platforms. A kaleidoscope of languages, flavours, styles, traditions and innovation that has already won over millions of followers, a loyal audience of cooking enthusiasts and gastronauts always on the lookout for new ideas and flavors in the kitchen.

The first edition of Giffoni Food Show last year was met with great acclaim and enthusiastic participation by children and their families. More than 30 professionals including chefs, food bloggers, master pizza makers and master pastry chefs took part in the format, bringing to life moments of food education and cooking performances. The protagonists of the evenings were the grand masters of the Accademia Nazionale Pizza Doc, the AMPI (Association of Italian Master Pastry Chefs) who presented the “GiffonDOro” dessert created exclusively for the Giffoni Film Festival. The partners in the food section included Accademia Nazionale Pizza Doc, Terra Orti, Accademia Maestri Pasticceri Italiani, Sacar Forni and La Sciccheria Gourmet.

Last year’s event was a new opportunity for the crowds in attendance, who represented a society that is increasingly aware of and interested in food sustainability issues. Giallozafferano played a leading role in last year’s busy event, with the creators and faces of the brand creating a compelling narrative.

For 2023, the partnership is renewed and strengthened with new content and new ideas. Explaining the taste and pleasure of healthy cooking to kids, is the ambitious mission of Giffoni and Giallozafferano, as they join forces to tell the story of excellence and talents in the world of food.

Focus Junior Days is the new educational, entertaining, interactive project-event with hands-on experimenting organised by Il Centro in Arese, which will include interesting and attention-grabbing science laboratories and creative activities for children and families. The events will take place over 8 week-ends between March and November 2023.

This intense and unmissable schedule of free events will cover exciting topics such as astronomy, sustainability, nutrition, history, palaeontology and chemistry. The events are organised with the collaboration of Focus Junior, the main Mondadori Group brand in the kids segment. The activities are for children aged between 6 and 13, with the aim of making them interested in science, technology, sustainability and current affairs by stimulating them to interact.

A project partner is Iper La grande i, one of the most important actors in large-scale retail trading in Italy, which will offer a free snack to all children participating in the activities.

“Astronaut apprentices”, “Save the Blue Planet”, “Eating makes you healthy”, “A stroll in history”, “Health champions”, “Climate change”, “A day in the Jurassic age”, “We all love chemistry” are the 8 names of the 8 Focus Junior Days, which include educational activities, in some cases also jointly with local schools.

Children who take part in at least 5 of the 8 scheduled events will receive the Focus Junior scientific passport and a surprise at the end of the programme. Each event lasts 45 minutes and there will be sessions at different times: 10.30 – 11.30 – 14.30 – 15.30 – 16.30 – 17.30.

The first event, scheduled for Saturday 25 and Sunday 26 March in the Events Area on the 1^st floor, is “Astronaut apprentices” and the topic is astronomy. For information on the activities and to take part in the programme, simply book, free of charge, in the shopping mall’s website centroilcentro.it.

Focus Junior Days: the programme

Saturday 25 and Sunday 26 March
“Astronaut apprentices”

Spectacular experiments to understand why Mercury is covered in craters, what gases can be found in the infernal atmosphere of Venus and why Mars is red, what the rings of Saturn are made of, what the storms of Jupiter are, how cold Neptune and Pluto can be. Children will be able to discover the age, structure and temperature of the Sun, defeat gravity and travel in space, understand that a black hole is not a hole… and it is not actually black. They will amuse themselves calculating the weight and age of human beings on different planets, according to the duration of a planetary year.

Friday 21 and Saturday 22 April
“Save the Blue Planet” under the patronage of Earth Day Italia
On Earth Day (22 April), the topic will be pure sustainability. Reduce, reuse, recycle… waste: from a huge problem to an enormous opportunity. Water is life: we are all united against pollution and plastic in the seas, to protect our Blue Planet and save the living beings on it. Through experiments and activities, children will be able to observe the physical and chemical properties of the H₂O molecule, understand how much water there is on the surface of the planet, discover the percentage of water on the Earth that can be used for various purposes, understand the water footprint, see the effects of water pollution on the environment and ecosystems, learn what “plastic islands” and microplastics are, activate a hydroelectric turbine and transform the kinetic energy of waterfalls and tides into electricity.

Friday 19 and Saturday 20 May
“Eating makes you healthy”, with the collaboration of Iper La grande i
Learn in an entertaining manner how food is turned into energy, what nutrition groups are and the nutritional properties of each food. The food pyramid: how it is composed and how to “read” it, the social and cultural value of food. Who invented the most famous foods such as pizza, spaghetti and ice cream. How our metabolism works and how to read food labels and restaurant menus to discover calories.

Saturday 17 and Sunday 18 June
“A stroll in history”
A journey through the inventions and discoveries that made “history”. Learn about the pharaohs, the fascinating hieroglyphic writing system, ancient Egyptian excellence such as the sun dial, the water hourglass, medicine and astronomy, the mummification process. The legacy of ancient Greek thinking, from philosophy to the Olympic Games, the importance of democratic assemblies in ancient Athens. Children will be able to understand how useful are zero (a revolutionary invention from the Arab world) and a compass, used by Chinese sailors over 4000 years ago. They will also learn about the origins of chemistry through fascinating alchemy experiments.

Saturday 15 and Sunday 16 July
“Health champions”
Practising sport has always been linked to personal growth, intended as physical and intellectual development: “mens sana in corpore sano” [Latin for “a healthy mind in a healthy body”]. Children will discover that there is a positive correlation between health and exercising regularly, learn the difference between physical exercise, practising sport and physical fitness, how physical exercise shapes the body, makes it more agile and protects it.

Saturday 30 September and Sunday 1 October
“Climate change” under the patronage of Earth Day Italia
The topics addressed will be energy and environmental sustainability… on a mission to save the planet! From fossil fuels to global warming, from greenhouse gases to sustainable sources. Children will be able to simulate rising seas, discover how energy is produced, learn about carbon dioxide and its effects on climate, the sustainable alternatives for our future and for our beautiful planet, imagine a future of cars powered by hydrogen and solar power.

Saturday 28 and Sunday 29 October
“A day in the Jurassic age”
The creatures that all children love: dinosaurs. A journey to discover the “terrible lizards” that ruled the world, learning about their features and surprising characteristics, debunking widespread misconceptions, understanding the mechanisms underlying evolution and the new frontiers of palaeontology.
Children will be able to discover what the Earth was like millions of years ago, why dinosaurs were enormous and the main features of carnivores and herbivores, the real reason dinosaurs became extinct and how fossils are extracted after being trapped in rocks for thousands of years.

Friday 24 and Saturday 25 November
“We all love chemistry”
An entertaining journey in the miniature world of atoms and molecules, through phase transitions to incredible chemical reactions. Children will perform experiments to learn all matter is made of atoms and molecules. They will learn to recognise the three states of matter and what happens if the temperature changes, and that there are immobile atoms, moving atoms and crazy atoms in gases, liquids or solids. Children will discover about amazing sublimation, what happens if the substances in granny’s cupboard are mixed, the difference between simple mixtures and chemical reactions and how to perform the most incredible reactions without “explosions”.

Fun, surprises and experiences are the three ingredients of the new project of Il centro in Arese, which further confirm its vocation and its closeness to customers, to provide entertaining and care-free moments with friends and family.
All the information is available on centroilcentro.it.

Who do GenZ idolise? Webboh, the reference point website for Generation Z, asked its community for the fourth edition of “Webboh Awards“. The awards – created by Webboh – have recorded growing success in recent years, crediting themselves as the “Oscars” of the best Italian creators.

The voting – which took place from February 20 until March 5 – celebrated the talent and qualities of many tiktokers, youtubers and influencers who have distinguished themselves in the last year on Instagram, TikTok, YouTube and Twitch.

In the competition were more than 150 candidates, divided into 16 categories which the Webboh community gave their opinions on, achieving incredible results with almost 5 million votes on the site.

The awards

Best TikTok creator e Best comedy creator

Winner of two categories is Mattia Stanga, in first place both as Best TikTok Creator of the year and as Best Creator Comedy. 25 years old, born in the province of Brescia, he is undoubtedly one of the pillars of the new wave of creators on TikTok, thanks to the success of his “POV” videos (acronym for “point of view”).

Top creator

The Italian digital par excellence entrepreneur could not fail to triumph. Chiara Ferragni – with over 35 million followers on Instagram and TikTok – debuted in 2009 with the blog “The Blonde Salad”, strengthening her brand year after year and becoming an international style icon and among the most influential women in the world.

Best youtuber

With a podcast and YouTube channel with 800,000 subscribers, Elisa True Crime – stage name of Elisa De Marco – is among the rising phenomena of the network.

Best fashion creator

Elisa Maino won the iconic Webboh statuette as Best Fashion Creator. With almost 6 million followers on TikTok, Elisa has gained great popularity thanks to her style and her ability to launch trends.

Best teen idol – female

With more than 2 million followers on social media, the award goes to Nicky Passarella. Half Italian and half Dutch, 22-year-old Nicky with her unmistakable freckles and bright smile, has conquered the web in a very short period of time.

Best teen idole – male

After making himself known on TV, Davide Vavalà has gained great popularity on social media that he uses to talk about his daily life and his passions.

Best beauty creator

Arianna Stella, otherwise known as Arienne MakeUp, is among the revelations of the Italian beauty community. She’s a make-up artist with over 3 million followers who talks about makeup and beauty, giving curious tutorials and showing extravagant looks.

Best food creator

Cooker Girl, also known as Aurora Cavallo, is among the top creators of Giallozafferano and co-founder of the talent agency Zenzero. On her journey on social media she intertwines her passion for traditional Italian cuisine with the innovation of modern techniques.

Revelation of the year

Leo Bonni, “Bonni Nazionale”, is among the latest discoveries of the comedy world of TikTok. Born in 2006, he began making videos at the age of 13, gaining over 1.2 million followers with the ironic story of his life as a teenager.

Best value

For the first time at the Webboh Awards, Best Value Award celebrates the talents that spread value messages on social media aimed at GenZ.  In 1st place is Pietro Morello: a 24-year-old from Turin, he uses social media to convey messages of humanity, solidarity and brotherhood, also thanks to the magic of music, his first passion.

Out of drama

Winning the category Out of Drama – and standing out without looking for hype with drama or dissing – is Ace, tiktoker and youtuber with over 4 million followers: he is 19 years old and stands out on social media for his supportive content and for reflecting, with contests and challenges, on the value of money and saving.

Best meme

The meme par excellence of recent times? The expression of doubt of Ivano Monzani, category winner of Best Meme: he has been made a celebrity by his reactions to the songs of Italian rappers.

Drama legend

Class of 2001, Lady Giorgia has been able to attract the attention of the network with her TV series adventures. Always blunt, Lady Giorgia has been able to dominate drama with her frank and sincere manner.

Best streamer

Ten years after landing on social media, Riccardo Dose, 28 years old from Pordenone, shows no sign of giving way. “Si nasce, si cresce, si Dose” is the motto of the creator, on hand at all times and ready to innovate on every platform.

Couple of the year

On social media they are the Space Family, in real life Valentino Bisegna and Sara Di Sturco. Martino’s parents, expecting their second child, the two creators talk about family life on both their personal and couple socials, always in the name of good humour.

L’evento

The award ceremony of the fourth edition of the Webboh Awards, which took place for the first time live, was hosted by Jody Cecchetto and Alessia Lanza, who were joined by more than 350 guests.

In addition to the participants there were also three special “presenters”: the “chocolate king” Ernst Knam, who crowned Cooker Girl as winner of the category Best Food Creator; the TV presenter Barbara d’Urso, always at the side of young talents, who presented the award to Leo Bonni, winner of the category Revelation of the year; Benedetta De Luca – recently celebrated as one of the five most influential Italian women of 2022 – who captured attention with a speech focused on the values of diversity and inclusion, rewarding Pietro Morello with the recognition of Best Value.

An extra surprise on the Webboh stage was an appearance by Rosa Chemical, who during the evening performed the song “Made in Italy” which he sang for the first time during the 73^rd edition of the Sanremo Festival

The event was broadcast live on the Webboh, Instagram and TikTok social platforms. The live, the Stories, the posts and the short videos of the brand and the creators present have achieved really important results in terms of reach: in total the contents related to the “Webboh Awards” have reached 35 million people.

I partner

The “Webboh Awards 2023” project has been embraced by important Italian brands, who actively participated in the event: the awardfor the Best Comedy Creator category was offered – also thanks to the commercial support of Mediamond – by Crodino, who also set up the open bar for the evening guests where a social pre-show was set with the 3 TikTok faces of Webboh. Phobia Archive, a project of Vision of Super, in collaboration with Webboh and 3 creators will create a series of video interviews for the launch of the new streetwear collection and for the occasion has created a celebratory sweatshirt in co-branding with Webboh for the winners of the awards. Finally, Pink Sugar presented the preview of the Lollipink fragrance through a branded flower wall, bringing to life the experience of the new gourmand fruity floral fragrance.

The participation of brand partners in the Awards confirmed Webboh as a reference point for communication to the under 25s, thanks to its ability to “translate” the native language of the target audience, enhancing and influencing the consumption trends of youngsters, allowing customers and investors to convey the message directly, naturally and without artificiality not only on social platforms but also through the live experience during the event.

The complete ranking of the Webboh Awards 2023

1. Top Creator: 1^st place Chiara Ferragni; 2^nd place Elisa True Crime; 3^rd place Mattia Stanga
2. Best TikTok Creator: 1^st place Mattia Stanga; 2^nd place Federica Scagnetti; 3^rd place Alessia Lanza
3. Best YouTuber: 1^st place Elisa True Crime; 2^nd place Gianmarco Zagato; 3^rd place Space Family
4. Best Streamer: 1^st place Riccardo Dose; 2^nd place Il Masseo; 3^rd place Jody Cecchetto
5. Best Creator Comedy: 1^st place Mattia Stanga; 2^nd place Dany Cabras; 3^rd place Chaimaa Cherbal
6. Best Fashion Creator: 1^st place Elisa Maino; 2^nd place Federica Scagnetti; 3^rd place Greta Santarelli
7. Best Teen Idol – Male: 1^st place Davide Vavalà; 2^nd place Matteo Robert; 3^rd place Valerio Mazzei
8. Best Teen Idol – Female: 1^st place Nicky Passarella; 2^nd place Gaia Bianchi; 3^rd place Valeria Vedovatti
9. Best Beauty Creator: 1^st place Arienne MakeUp; 2^nd place Salacca; 3^rd place Beatrice Gherardini
10. Best Food Creator: 1^st place Cooker Girl; 2^nd place Diletta Secco; 3^rd place Benedetta Rossi
11. Revelation Of The Year: 1^st place Leo Bonni; 2^nd place Sasy Cacciatore; 3^rd place Camilla De Pandis
12. Best Value: 1^st place Pietro Morello; 2^nd place Carlotta Fiasella; 3^rd place Momo and Raissa
13. Drama Legend: 1^st place Lady Giorgia; 2^nd place Very and Sasy; 3^rd place Gaia Bianchi
14. Out Of Drama: 1^st place Ace; 2^nd place Vincenzo Schettini; 3^rd place Giovanni Arena
15. Couple Of The Year: 1^st place Space Family; 2^nd place Sofia Crisafulli and Agostino Catanzariti; 3^rd place MamboLosco and Giulia Ottorini
16. Best Meme: 1^st place Ivano Monzani; 2^nd place “Un aperitif” by Elena Giordano and Elvira; 3^rd place “Cosa indossa Ludovica” by Monelli Kids

Chiara Ferragni – alongside Amadeus and Gianni Morandi at the Festival of Sanremo – was awarded the Telegatto, the most popular recognition among artists, by Tv Sorrisi e Canzoni.

Aldo Vitali, director of the point of reference brand for all fans of the entertainment world, handed out the award to the co-host of the 73^rd edition of the Italian Song Festival “for her extraordinary first performance at the Festival of Sanremo and, in particular, for her constant involvement in causes aimed at making civil society better” stated Aldo Vitali.

Chiara Ferragni, who will return on the Ariston’s stage at the Festival’s finals, was unable to conceal her emotions upon receiving the award and said: «I dedicate this Telegatto to my family and team. To my family for various reasons, to my team because I’m here thanks to the work we do together. I’m proud of what brought us to this stage. The Telegatto is an icon, and I’m delighted to have received one… Now, I’m no longer the only one of the family not to have one.”

The Telegatto – a sustainable work of art made in the 70s by the artists of Cracking Art for Tv Sorrisi e Canzoni – was delivered by Sorrisi’s staff at the Royal Hotel of Sanremo, where its director, Aldo Vitali, satisfies all of the Festival’s fans with exclusive contents on the magazine, website and social networks.

Photo credits for the Telegatto of Tv Sorrisi e Canzoni awarded to Chiara Ferragni: ©Iwan Palombi

The super exclusive party organised by Tv Sorrisi e Canzoni, together with the cast and artists of the Sanremo Festival, to kick off the most awaited week of the world of music and Italian television was a great hit.

Over 300 guests crowed the parterre of the Royal Hotel of Sanremo to celebrate a great event full of emotions, music and entertainment with Sorrisi: among those present, the Festival’s cast and competing singers – Ariete, Articolo 31, Colapesce Dimartino, Colla Zio, Coma_Cose, Elodie, Gianluca Grignani, gIANMARIA, Lazza, LDA, Leo Gassmann, Levante, Madame, Mara Sattei, Modà, Mr. Rain, Paola & Chiara, Rosa Chemical, Sethu, Shari, Tananai, Will – and many other exceptional personalities, such as Serena Bortone, Ernst and Frau Knam, Alberto Matano, Samuel Peron, Giulia Salemi.
The evening’s special guest, Maurizio Lastrico, an actor and comedian of Zelig, entertained all those present with a fun and much applauded performance dedicated to Sorrisi’s public.

The evening, which also marked Sorrisi‘s great return and presence in Sanremo, was preceded by a special moment during which Sorrisi awarded the Telegatto to one of the most undisputed protagonists of this year’s edition of the event.

Gianni Morandi, host of the 73^rd edition of the Italian Song Festival together with Amadeus, received the award fromTv Sorrisi e Canzoni’s Director, Aldo Vitali, in Sorrisi’s newsroom to celebrate a special anniversary: 60 years since the release of his famous song Fatti mandare dalla mamma a prendere il latte, a timeless success of this ageless boy of Italian music.

Tv Sorrisi e Canzoni‘s week in Sanremo will continue from Sorrisi‘s newsroom, at the Royal Hotel, from where its director, Aldo Vitali, will fascinate all the Festival’s fans with exclusive contents on the magazine, website and social networks.
It all starts with a special good morning together with the competing singers and moves on to an evening Aperitif appointment with the director to discuss the Festival’s performances and set list together with personalities from the world of television and entertainment.

Webboh, which spoke on its social channels of the feelings and emotions of those present, is also among the event’s partners. As of Tuesday, Webboh will be present at Tv Sorrisi e Canzoni’s heardquarters, in the Webboh Room area set up to conduct all interviews with the Festival’s GenZ. The event will also be represented through TikTok videos, while a daily account with Will and a daily column with LDA will be published on Instagram.

The three special issues TV Sorrisi e Canzoni has dedicated to the Festival are another unmissable MUST. Following last week’s release with the iconic cover portraying all the singers together with Amadeus and Gianni Morandi, and containing an exclusive of the lyrics of the Festival’s songs, a new issue depicting the hosts Amadeus and Gianni Morandi together with their co-hosts Chiara Ferragni, Francesca Fagnani, Paola Egonu and Chiara Francini will be released tomorrow. While on Monday, February 13th, readers will instead be able to enjoy the cover of Sorrisi portraying Sanremo’s first three finalists, exclusively shot in the middle of the night and in the magazine’s newsroom immediately following the announcement, as well as a reportage of the event with intriguing revelations and interesting unpublished backstage stories.

A huge thank you to United Music, the opening party’s official music partner and supplier; DR Automobiles, who will accompany Sorrisi from Milan to Sanremo, allowing readers to admire the beauty of the Ligurian cities crossed, and Caffè Motta, who will offer relaxing moments to the editorial staff and guests for the entire duration of the Festival.

Here’s the video of Tv Sorrisi e Canzoni’s opening party in Sanremo: https://www.instagram.com/reel/CoUPpUFokRR/?igshid=MDJmNzVkMjY%3D

Emotions, music and exclusive contents for Tv Sorrisi e Canzoni’s great come back, finally face-to-face, in Sanremo,: the editorial staff of the Mondadori Group’s brand will once again follow the Italian Song Festival live, thus the succession of 28 competing artists and many exceptional guests scheduled to perform on stage at the Ariston Theater under the guidance of Amadeus and Gianni Morandi and their co-hosts Chiara Ferragni, Francesca Fagnani, Paola Egonu and Chiara Francini.

This year, the brand will once more accompany readers throughout the five-day event, affirming itself as a point of reference for all fans of the entertainment world, but also for the festival’s authors, singers, hosts and organisers, with the highly awaited and exclusive opening party at which Sorrisi will officially kick off the Sanremo week.

Tv Sorrisi e Canzoni, leader of the entertainment world with an audience consisting of 2,6 million readers (source: Audipress 2022/II) and 2,1 million monthly users (source: Audiweb 2022), will follow all the singing contest’s events at the forefront to provide special contents and insights on its magazine, website and social networks.

The newsroom at the Royal Hotel Sanremo

Tv Sorrisi will be hosted in Hotel Royal’s Palm Salon for the entire duration of the Sanremo event. A lounge will be divided into three areas in which the editorial staff will develop the magazine, interview the Festival’s stars and meet with many exceptional personalities.

Finally, each morning, the magazine’s director, Aldo Vitali, will start the day with a special breakfast in the company of one of the competing singers. Vitali will also be Sorrisi’s leading host for the Aperitif with the Director appointment planned each day at 19.00 throughout the festival to chat with many friends of the TV world and to comment on the contest’s developments in the early evening hours.

Webboh to conquer Generation Z

Webboh, the first Generation Z community with over 2 million followers between Instagram and TikTok and 3 million unique website users each month (source, Google Analytics), will also be part of the original contents aimed at animating Sorrisi‘s lounge in Sanremo. Together, they will speak about the Italian Song Festival from the younger generation’s perspective. Part of the team will be transferred to the city of flowers for the entire duration of the event to create contents for its Tik Tok and Instagram profiles. A super teen area, the Webboh Room where Webboh will interview the Festival’s Gen Z singers and creators, will be set up at Tv Sorrisi e Canzoni’s headquarters together with Kit Room – the first Italian structure fully dedicated to the creation of digital contents. A series of “vox populi” style TikTok videos will be shot from the streets of Sanremo, while a daily account with Will and a daily column with Lda, both very popular songwriters of Webboh’s community and contestants at the Festival, will be presented on Instagram.

The website and social coverage

The website Sorrisi.com will cover Sanremo with insights, reports, line-ups and feedback each evening. Not to mention exclusive news, interviews, backstage videos and tons of surprises.
The media coverage is further enhanced with contents on the brand’s Instagram and Facebook accounts. Sorrisi will offer an interactive and engaging experience to viewers and users throughout the contest, but also throughout each day of the Festival: revelations about the singers and guests, non-stop interviews, real-time news from the press room and much more.
Let’s not forget the daily appointment in the “Accounts of the Artists” format. This edition’s leading personalities will keep the Instagram community informed about each minute of their day, from the moment their alarm rings up to their performance, by sharing their emotions, superstitious rituals, backstage stories and revelations of course.

Three newsstand issues dedicated to the Festival

The most widely read and purchased Italian weekly magazine will publish three special issues dedicated to the Sanremo Festival for readers to find on the newsstands, with an exceptional overall production of 1,5 million copies. The first will be released on January 31: the same will contain the traditional exclusive of the songs’ lyrics. The cover will consists of an iconic shot of all the competing singers with Amadeus, the Festival’s host and artistic director, and Gianni Morandi. On Tuesday, February 7, the cover’s protagonists will instead be Amadeus and Gianni Morandi together with their co-hosts. Finally, Monday, January 13, readers will be able to enjoy the cover depicting San Remo’s first three finalists, exclusively shot in the middle of the night at Sorrisi’s newsroom immediately following the announcement, as well as a reportage of the event with intriguing revelations and interesting unpublished backstage stories.

Thanks to: DR Automobiles, who will accompany Sorrisi from Milan to Sanremo, allowing readers to admire the beauty of the Ligurian cities crossed, and Caffè Motta, who will offer relaxing moments to the editorial staff and guests for the entire duration of the Festival.

One month after its launch, Zenzero, the talent agency of top Italian food creators, has already raised great interest among the influencer marketing segment thanks to a roster of quality talents and to the absolutely important numbers achieved through a one of a kind, dynamic and innovative formula.

Based on the experience of Giallozafferano, the leading Italian food media brand, One Shot Agency and five top food creators of the Italian digital scene – Daniele Rossi, Cooker Girl, Diletta Secco, Rosy Chin and Luisa Orizio – Zenzero now boasts over 25 million total followers, 450 million video views and 25 million interactions each month thanks to its growing hub of creators.

Its winning formula consists in working directly with the best food talents and in relying on their creativity for projects aimed at addressing brands’ increasingly stronger need to intercept the passions, values and new languages of the Z Generation.

A first month full of initiatives
Zenzero is actively working on more than 70 new project opportunities with the brands. Moreover, the agency has been participating in the most important events of the industry, at which Zenzero’s young faces and fresh and original spirit have already raised great interest within the first few weeks.
This from UPA’s Influencer Marketing to the Digital Innovation Days, From Influence Day to the IAB Forum, and all the way up to Largo Consumo’s and WomenX impact’s “2023 Best Insignia” event. The new agency’s talents were the protagonists of these events, at which they revealed their stories, experiences and ingredients used to successfully conquer the young generations.

Next? The important partnership involving the co-founder of the Daniele Rossi Agency and the Italian Chamber of Commerce of Japan. On December 2, the Tuscan chef renowned for his modern and refined way of interpreting traditional culinary specialities will be the Executive Chef at the Gala Dinner planned in Tokyo for the association’s 50th anniversary. This one of a kind setting filled with illustrious guests and prominent personalities will allow the chef to make a unique experience in the area and to learn more about the Japanese culture by experimenting with new flavours, techniques and ingredients. The chef will share these culinary encounters in detail with the community via his social profiles.

Such high-impact initiatives demonstrate the new agency’s strength and how it’s able to enhance both the originality and distinctive positioning of each individual talent and the vastness of the food world through transversal projects – achieved also thanks to its strong partnership with Giallozafferano and to its synergy with Mediamond – which are deemed to make its various facets, popularity and lifestyles stand out.

Last night, Zenzero decided to share such vibrant beginning with “Spice Up Your Night”, an exclusive evening organised in the setting of the new Tripstillery club in the heart of Milan. The event was the first time the new agency was able to gather its numerous talents to celebrate together with brands, agencies and media centres.

Zenzero just keeps on going. Young talents, including international ones, of the food world capable of triggering a passion for cooking, even among the Z Generation – which represents an increasingly growing target of the industry – were recently added to the agency’s roster of new creators.

Among the new faces, there is Evasfoodaddiction’s Eva Andrini, a young economics and management student who conquered thousands of followers with her simplicity and passion in a very short time, and the seventeen-year-old Aisha Ben Thabet, known by all as The Avokiddo. Aisha learned how to cook through a video game, has been making her way around the kitchen since she was 5 and was a participant of Junior Masterchef.
There is also the young talent of Cooking With Bello, who went from being a dancer to a successful food creator. His passion for cooking was transmitted to him by both his mother and grandmother, a passion he combined with his technical skills to turn iconic Italian recipes into fun and ironic videos. Last but not least, there is Ivana Ester Marr, from “Studenti ai fornelli” (Students in the Kitchen), a creative, entrepreneurial talent always in search of the perfect ingredient.

This year once again, Smartworld, the leading tech information brand, is the star of Black Friday, the not-to-be-missed date for devotees of the latest trends in the world of technology: smartphones, notebooks, smart TVs, videogaming, domestic robots, virtual assistants, home automation, wearables and a host of other innovative digital products and services.

With the Smartworld guide, Black Friday is not simply the last Friday in November, but a packed series of tips and offers for all four weeks of the month: countless opportunities, special offers and discounts from the leading brands, flagged by the Smartworld team with daily updates, to help consumers take advantage of the year’s best deals and make an early start with Christmas presents.

This is a retail occasion offering brands significant visibility at a time of great interest and traffic, with solutions including domination of the “Black Friday” keyword or Total Unboxing (videos and cards on the Smartworld social profiles, native posts on the website); all with Mediamond advertising support.

That the Mondadori Group brand is a top shopping guide is confirmed by a survey conducted (in collaboration with BVA-Doxa) among 800 users aged between 15 and 44, who explore a tech brand on the web and social media at least once a year. The survey found that:

• 64% of Smartworld users, especially women and millennials, greatly appreciate the brand’s offer, attributing an outstanding quality score between 8 and 10, on a scale of 10, to its content;
• 62% of Smartworld users choose the brand to obtain detailed information before making a purchase online or in a store.

A success story that Smartworld has developed over time, to reach an audience totalling 1,650,000 followers on social channels, from Facebook, Telegram and Twitter to Instagram, YouTube and most recently TikTok, where it has immediately generated great interest.

In just a few months, Smartworld has built up a fanbase of more than 645,000 followers on the favourite platform of generation Z, establishing a distinctive positioning thanks to unboxing videos, product reviews and quick tips to help consumers make the best use of digital products and services on the market.

 In September, thanks to content covering topics of particular interest such as the launch of the new iPhone, Smartworld secured fourth place in the TikTok scoreboard of the brands with the most video views in Italy (11 million, source Comscore/Shareable).

 Smartworld is the Mondadori Group reference brand for all the latest entries in the tech world. Its website www.smartworld.it provides news, reviews, unboxing videos as well as purchasing guides with the best offers available online and in stores. On social networks, Smartworld has a total of 1,650,000 followers on TikTok, Facebook, Telegram, Twitter, Instagram, YouTube (Source, social insights, October 2022).

Grazia, the magazine edited by Silvia Grilli, presents its special edition “We love Kate” dedicated to the Princess of Wales Kate Middleton.

An extraordinary issue, available at the news-stands and on the app, that talks about how the wife of Prince William, the future heir to the British throne, has become a new icon also for Italian women and explains the history and secrets of her style that is an inspiration to many women.

“Twenty-five years after the death of Lady Di, the world has a new Princess of Wales: Kate Middleton. We had identified ourselves with Diana Spencer, with her tears, the betrayals she suffered, her new loves, her humanity, even her glamour that was a bit daring during the last years. Now we see Middleton without any of the drama that overwhelmed us when following the life of Lady D. We love the solidity she demonstrates, her devotion to a role of sovereign that will be hers. In her we see Her Majesty Elizabeth as well as Diana, a royal ambassador that performs her tasks without drama, rather with a smile that is a declaration of relaxation”, says the editor, Silvia Grilli, in her editorial. “This issue of Grazia is about Kate, about her personality and the clothes she wears in the same way as the recently departed Queen: as instruments of recognition and international diplomacy. This issue is for her because, in this age of social media, Kate has remained the last icon who still lets us dream”, concludes the editor.

Born to a family without noble roots, the Princess of Wales did not become the wife to the future King of Great Britain by chance. Her Italian biographer Federica Brunini explains in the pages of the special issue of Grazia why Kate, due to her similarity with the Queen Elizabeth II, is already considered the “rock” of the monarchy of the future.

Kate entered into the hearts of British and Italians also due her style choices: elegant, environmental, never over the top.
The look of Prince William’s wife inspires fashion, as explained in the pages of this issue of Grazia, as she has selected and reinterpreted clothing items that have become her distinctive trait and that the future Queen Consort is able to enhance, softening even the boldest looks. This issue also includes masterpieces of fine jewellery and costume jewellery inspired by the lines and colours that the Princess of Wales loves, as well as four of her iconic looks as well as secrets to a royal beauty look like hers.

The pages of Grazia also cover other members of the royal family. From “the environmentalist” King Charles III who inherited the throne from Elizabeth II, one of the worlds most well-loved sovereigns. Today many people are asking what type of monarch this man, who has little time to make himself loved by a country in crisis, will be. Then there is the different and free charm of Meghan Markle, the wife of Harry of Sussex, who has always fought, following her heart. Someone who has met her explains why she will also return to the limelight of the court.

One of Netflix’s most famous cult series is dedicated to the closely followed affairs of the royal family, The Crown, which returns on 9 November with a new season dedicated to the most difficult years of Elizabeth II’s reign. The issue also includes interviews with two of its stars. The actor Dominic West, who interprets the current English sovereign, explains to Grazia how he experienced the fragility of the prince who found his own fairy tale to be restrictive. Then the actress Olivia Williams explains to the readers of the magazine how she was transformed into Camilla Parker Bowles, the woman who fought to stay by the side of the man she loved.

This issue of Grazia also includes an article dedicated to all the actresses who have played the role of Queen Elizabeth and talk about this very difficult role: from Helen Mirren, who was the first to interpret the Queen at the cinema, winning an Oscar, to the young and dreamy version of Claire Foy, the carefree interpretation by Sarah Gadon and the more-mature version by Olivia Colman.