Spy celebrates its first year with an upgrade
A communication campaign is being launched on TV, radio, print, the web, sales points and large-scale retail
On newsstands with a new look and many useful features at the special price of €0.50
Spy is celebrating its first anniversary with a range of new features, aiming to satisfy its readers even more with an increasingly useful, rich and complete product.
Starting with the issue on newsstands this week, the Mondadori Group magazine dedicated to the secrets of the star system is expanding its content with new features and columns by some of the most popular faces on television, together with a redesign of the title’s layout.
“One year from its newsstand launch of, Spy is giving itself a new look and new format: in fact, in addition to gossip, readers will discover news articles and lifestyle features, as well as a number of new columns by well-know TV personalities,” declared Massimo Borgnis, editor of Spy, adding, “Plus a surprise for cooking enthusiasts: recipes curated by GialloZafferano, Italy’s most celebrated cooking web site.”
From this week there will be a multiplication of the regular appointments in the pages of Spy, with tips on household financial management from Titti and Flavia from Detto Fatto, advice on insurance and pensions form the Tg5 expert Bruno Benelli and medical details from Dr. Pierluigi Spada from the RiaTre programme Tutta Salute. Space will also be given to taking care of plants, with suggestions from Luca and Daniela Sardella, the presenters of Parola di pollice verde on Rete 4 and a new cooking section with recipes from GialloZafferano, the most popular cooking web site in Italy.
Every week the heart of Spy will remain the stories, scoops and behind the scenes coverage of celebrities and personalities form the world of TV radio and show business that excite and enthuse Italians, reported in the unmistakeable and well-informed style that characterises the magazine. The look of the title has also been upgraded to improve readability and clarity. And finally, there will of course also be sections dedicated to television programmes, fashion and beauty.
The launch of the new Spy is being supported by an articulated communication plan across a range of media: from a TV commercial (on air on the Mediaset channels, Discovery, Fox) and radio spot (on R101, Radio Italia, R105, RMC and Radio Subasio), print media, the Group’s web sites, as well as sales points and large-scale retail outlets.
The connecting thread of the advertising campaign will be the claim “Peccato non leggerlo!” (It would be a sin not to read it!), that has distinguished the magazine since its launch.
Spy is on newsstands at the special price of €0.50.