Starbene

The new Starbene: the magazine that inspires your wellbeing

Starbene, the Mondadori Group brand that is a point of reference in the world of wellness, from this week will have a new look and more contemporary and inspirational content, in line with the philosophy of self-care as a lifestyle.

Lighter backgrounds and a more airy layout give the new magazine a mindfulness inspired look, with more focus on the content that is highlighted by new pastel colours to facilitate a more harmonious reading, consistent with the healthy lifestyle promoted by the brand.

The new Starbene will reach an even broader and younger audience, with the extension of the reach also to the under-40sm engaging and stimulating their curiosity also on social networks, in particular, on Instagram, through tips and suggestions from the good mood psychologist, short videos about diet, nature-related images, and mindfulness stories and. graphics.

The magazine will also capture the attention of readers thanks to the involvement of new protagonists, such as influencers from the wellness sector and athletes, as well as the established contributions from the doctors who have always featured in the weekly.

“Starbene will continue to count on the advice and support of over 40 doctors, guaranteeing up-to-date scientific authoritativeness and reliability. While at the same time opening up to the world of influencers, able to more effectively engage readers, who feel they are closer to them. The magazine has also assembled a team of 12 social ambassador who will produce absolutely new content for the title and amplify the message through their communities,” underlined Annalisa Monfreda, the editor of Starbene.

The 12 influencers, among some of the best-known in the wellbeing sector, will, over the weeks, talks to readers and users about sport, food, health and wellbeing. The athletes will engage and attract readers to their world with a female-based empowerment, tanging from their relationship with beauty and fashion, diet and physical activity. For the first time, the Starbene experts will have more space to give advice, suggestions and reflections while examining issues of general interest in the field of health, along with solutions, remedies and explanations.

The new Starbene will also have new sections, enhanced with interviews, at three speeds, that will be developed inside the magazine: an initial section, focusing on quick easy to read news, a central section for short background details, and the final section, with columns and feature to cut out and keep.

The magazine will also express its content through special multi-channel projects and events with the participation of bloggers and influencers.

The launch will be supported by an advertising campaign developed by the Wavemaker agency, across print media, web sites, social media and direct marketing.

A Weekend of Wellbeing by Starbene in Milan

Two days of free medical check ups, showcooking, talks, beauty and fitness in collaboration with the Gruppo Ospedaliero San Donato

Starbene, the Mondadori Brand that is a point of reference in the world of health and wellbeing, is organising for the first time a free two-day event entirely dedicated to prevention, healthy eating, beauty and fitness in order to celebrate with its audience forty years of authoritativeness and competence.

A Weekend of Wellbeing, on 21 and 22 October at the Microsoft House in Viale Pasubio in Milan, with a full programme of events run in conjunction with outstanding collaborators: not just the usual team of experts that Starbene depends on, but also doctors from the Gruppo Ospedaliero San Donato – the patron of the event -, Virgin Active personal trainers, chefs from the Sale&Pepe cooking school and beauty experts from important companies in the cosmetics sector.

“The mission of Starbene is to consider health as a question of lifestyle. A way of ensuring that a balanced diet, appropriate physical exercise and an awareness of one’s body becomes a question of habit. What could be better than a weekend of wellbeing to promote this philosophy? During the two days at Microsoft House we will offer participants the wellness kit that everyone needs,” said the editor ofStarbene, Annalisa Monfreda.

The programme is organised in four macro areas, with events taking place from 10 am to 7 pm.

  • free medical check ups: on the Starbene website, you can book your free appointment with a doctor from the Gruppo Ospedaliero San Donato – Italy’s leading hospital group with 18 hospitals, in Lombardy and Emilia Romagna – including specialists in gastroenterology, nutrition, gynaecology, cardiology, as well as senology, urology, dermatology, ophthalmology, ENT, pulmonology, dentistry and aesthetic surgery;
  • showcooking: nutritionists from both Starbene and the Gruppo Ospedaliero San Donato, together with chefs from the Sale&Pepe cooking school  will focus their attention of the right diet, health food and food intolerances;
  • talk shows: conferences conducted by experts from the Starbene team and dedicated to the importance of prevention and healthy lifestyles, with the presence of  guests such as the two Italian volleyball champions Alessia Orro and Alessia Gennari, both players of the Unet E-Work Busto Arsizio (planned for Sunday 22, at 11.30 am);
  • fitness: demonstrations and free lessons of cross cardio, booty barre and strength Vinyasa yoga, in collaboration with Virgin Active.

Plus, a beauty corner,  overseen by Biopoint consultants and visage&make up artist Bionike, who will offer analysis and advice on hair structure and make up for sensitive skin.

For a full programme, information and enrolment, please visit: Starbene.it/salute/milano-week-end-del-benessere/

The launch of the new series of In forma con Starbene

Health, medicine, psycho-physical wellbeing and quality of life in a programme on Canale 5 presented by Tessa Gelisio in collaboration with Starbene

From 6 May 2017, every Saturday, at 8.45

Saturday 6 May at 8.45 sees the return of In Forma con Starbene, the Canale 5 programme presented by Tessa Gelisio, with an important new feature.

This year each episode will focus on a single pillar of wellbeing: water, prevention, seasonality, balance, movement, diet, information, naturalness; eight fundamental issues for our physical and psychological wellbeing.

After the success of the previous series, the programme’s collaboration continues with Starbene, the Mondadori Group brand that is a reference point in the world of health and wellbeing. In fact the title, edited by Annalisa Monfreda, brings to the programme a network of experts and the Starbene.it web site, and offers responses to all topics of interest.

With studio discussions, features and regular slots, each episode will examine a full range of issues related to our wellbeing: diet, fitness, medicine, beauty. And each area will be treated with scientific rigour, but in a clear and accessible language for viewers. The programmes guests will include Professor Santo Raffaele Mercuri, head of Dermatology and Cosmetology at the San Raffaele Hospital in Milan, with his light touch cosmetic procedures and, among the many new faces of this series, the cook Alice Balossi, the food technologist Giorgio Donegani, and the explorative hiking guide Michael Bolognini.

“The contribution of the Starbene experts on TV has been much appreciated by viewers and readers, that we reach every day not only through the newsstands and on TV, but also on the radio, with the RMC Doc feature, and on the web with our newsletters, podcasts and social networks,” said Annalisa Monfreda, the editor of Starbene. “We are delighted to get going again with the new series of In forma con Starbene, that this year will host new experts who will take a closer look and different aspects of healthy living: in fact, during this series we will rediscover a contact with nature, one of the best sources of wellbeing.”

In Forma con Starbene” is online at www.informaconstarbene.mediaset.it and is also present on social networks with the official Twitter profile @In_formaTv and official Facebook page Facebook.com/InFormaconstarbene providing information, previews, background detail, videos and backstage material.

The Starbene experts are available to all users free of charge on the Starbene.it web site to respond online to questions on medicine and health.

Health, medicine, psychological & physical wellbeing and quality of life in the new season of the Canale 5 programme presented by Tessa Gelisio

Saturday 16 April, at 8.45, sees the start of the new season of “In Forma con Starbene”, the Canale 5 programme about health, medicine, psychological & physical wellbeing and quality of life, now in its fourth season and presented by Tessa Gelisio.

In forma con Starbene

Following the success of the last season, the programme continues its collaboration with Starbene, the Mondadori magazine dedicated to the health and wellbeing of the whole family. The weekly brings to the programme the network of experts used by the title and the web site Starbene.it, edited by Annalisa Monfreda, to provide answers to questions on a wide range of issues of interest.

“In Forma con Starbene takes an all-round look at wellbeing, with simple and practical tips and suggestions to help you live well and in shape.” explains the programme’s presenter Tessa Gelisio. “Diet, sleep and physical movement are the three great allies of wellbeing: all of the specialists we invite remind us that many health problems are the result of an imbalance of these three elements. In this sense, the contribution of the experts of Starbene give an added value for our viewers in terms of content and information. I’m excited about the start of the new season and look forward to learning, along with the audience. many new things.”

Food and diet, allergies and healthy living, cellulite, sexual problems and seasonal ailments will be the focus of the upcoming episodes.

Each aspect will be handled with scientific rigour and in clear and accessible language. And, both inside and outside the studio, specialists from the sector will comment on nutrition, fitness and medical specialities.

“In Forma con Starbene” will also present the latest in wellbeing and health, visiting the most important health centres, spas and clinics using special cures and treatments, as well as companies that have distinguished themselves for the effectiveness of their products. Regular guests of the programme will include Santo Raffaele Mercuri, head of Dermatolog at the San Raffaele Hospital in Milan and Giovanni Bona, odontologist; Diana Scatozza and Serafina Petrocca, specialist nutrtionists and experts of Starbene, along with Eva Golia, chef of the Sale&Pepe cooking school, will prepare light dishes that do not give up on flavour.

“In Forma con Starbene” is avaiable also online at www.informaconstarbene.mediaset.it and is also on social networks with the Twitter profile @In_formaTv and an official page on Facebook.com/InFormaconstarbene with information, previews, background detail, videos and backstage material.

Donna Moderna and Starbene on the Frecciarosa and train stations with activities dedicated to the issue of the protection of women

Donna Moderna and Starbene will take part in the 5th edition of Frecciarosa, the campaign for women’s health and the prevention of breast cancer, promoted by Trenitalia, the transport company of the FS Italiane Group and the IncontraDonna Association, with the patronage of the Ministry of Health and Expo Milano 2015.

The initiative, that will take place from 2 to 20 October 2015 (Monday to Friday) on board two Frecciarossa trains on the Rome-Milan line, will offer travellers free advice from medical specialists and, on request, mammography tests.

The two Mondadori magazines will contribute directly to the calendar of Frecciarosa events with a series of activities for travellers, who will be invited to “show your face”: i.e. to be photographed and lend their faces to the #scelgolaprevenzione initiative.

The photographs will be uploaded daily in a special section on the Donnamoderna.com site dedicated to prevention and can be shared on social networks. The initiative will reach out not only travellers but also readers: and all women will be able to upload a picture and share their experiences on the website and social networks.

Donna Moderna and Starbene have made prevention a way of life. A way of loving ourselves. And also the pleasure of taking care of ourselves and, therefore, also of those who love us,” said Annalisa Monfreda editor-in-chief of Donna Moderna and Starbene. “Every week we report all the new research that advance and simplify prevention. We are delighted to be able to do so for a whole month in direct contact with our readers in a situation, that of a journey, which more than any other encourages curiosity, exchange and open-mindedness towards external stimuli,” Monfreda concluded.

But the events dedicated to women’s health do not end here, in fact, at the railway stations of Milan, Naples and Bari a series of “Meetings in Pink” will be held providing opportunities to discuss directly with experts in the field of prevention.

During these meetings – moderated and led by experts from Donna Moderna and Starbene – travellers can explore the themes and talk about their experiences with Professor Adriana Bonifacino, a leading oncologist and president of the association. (Milan Central Station, Friday, 9 October at 5.30 pm; Bari Central Station Friday, 16 October at 6.00 pm, Naples Central Station Tuesday, 20 October at 4.30pm).

For more information and a list of events, please go to: www.donnamoderna.com

Annalisa Monfreda, editor of Donna Moderna, takes over the editorship also of the weekly Starbene

From today editorial responsibility for the weeklies Donna Moderna and Starbene will be combined under Annalisa Monfreda, currently the editor-in-chief of Donna Moderna.

At the same time, the editorship of Confidenze will be passed to Susanna Barbaglia, already the title’s deputy editor.

Mondadori wishes to thanks Cristina Merlino for the years spent at the helm of Starbene and the web site Starbene.it.

Expo Milano 2015: Expo Express the exhibition train of the Universal Exposition departs

  • Presented today by the FS Italiane Group, Expo Milano 2015 and Mondadori Group
  • Three carriagesLive Expo, Food Expo and Casa Expo – that from 30 August until 12 December will visit 12 Italian cities
  • Made available by Trenitalia, the tour will promote the Universal Exposition
  • The carriages will offer a preview of all aspects of the Universal Exposition
  • A vast range of free activities promoted by Donna Moderna, Grazia, TuStyle, Starbene and Sale&Pepe

ExpoExpress, an exhibition train that will travel across the country will promote the Universal Exposition, offer the public a range of free meetings, events, laboratories, castings and show cooking demonstrations.

The initiative was presented today in Venice by the chief executive of the FS Italiane Group, Michele Mario Elia, the Government Commissioner for Expo Milano 2015 and chief executive of Expo 2015, Giuseppe Sala and the chief executive of the Mondadori Group, Ernesto Mauri. The special representative of the event was the actress Ornella Muti, who is also the Ambassador of Expo Milano 2015 and WE – Women for Expo.

The train will stop at 12 Italian cities between today and 12 December with three carriages – Live Expo, Food Expo and Casa Expo – each dedicated to specific activities. The Live Expo and Food Expo carriages will feature free activities open to the public promoted by Donna Moderna, Grazia, TuStyle, Starbene and Sale&Pepe, about fashion and cooking, nutrition and wellbeing, castings to become the protagonist of a fashion shoot, a women wall with the experiences of readers and show cooking demonstrations with star chefs. Meanwhile, the Casa Expo will offer an interactive path to explain Expo Milano 2015 and the focus on the theme “Feeding the Planet, Energy for Life”. Casa Expo will host the Ambassadors of Expo Milano 2015 and WE-Women For Expo, a project developed by the Universal Exposition in collaboration with the Italian Ministry of Foreign Affairs and the Fondazione Arnoldo e Alberto Mondadori.

During its tour ExpoExpress, which will depart from Venice’s Santa Lucia Station on the occasion of the 71st International Film Festival, and will stop off at 11 other cities: on 6 September in Verona, 12 September in Padua, 19 September at Milan Central, 1 October in Genoa, 11 October in Trieste, 17 October in Rome, 24 October in Turin, 14 November in Bologna, 21 November in Florence, 28 November in Pisa Centrale, 7 December at Milan Porta Garibaldi and 12 December in Naples.

Each of the stops of ExpoExpress will have wi-fi connection thanks to the support of Telecom Italia and Cisco, Official Partners that will provide fixed and mobile networks, IT solutions, IP and wi-fi connection and other innovative solutions for Expo Milano 2015. The technological layout of the exhibition train is by Samsung, the Official Edutainment Global Partner of Expo Milano 2015.

The decision to promote the Universal Exposition by train is not coincidental. Indeed, as underlined by the chief executive of the FS Italiane Group, Michele Mario Elia, the train offers an opportunity for people to meet and for cultural exchange, which is precisely what will happen for the countries that will animate Expo Milano 2015. In any case the support of the FS Italiane Group is across the board, from the supply and strengthening of railway services (connections and stations) to technical and logistical support for the exposition area and the national and international promotion of the Universal Exposition through our sales channels.

The Government Commissioner and chief executive of Expo Milano 2015, Giuseppe Sala, underlined the values and the educational content expressed by the theme of the upcoming Universal Exposition in Milan “Feeding the Planet. Energy for Life”. Expo Milano 2015 will attract 20 million visitors from across the world and the train the ideal form of transport for reaching the exposition site.

Ernesto Mauri, chief executive of Mondadori, showed how the Group will make the company’s unique editorial assets and know-how in terms of content and the value of the brands, available to an event that will put Italy at the centre of world attention. The free activities organised by the magazines Donna Moderna, Grazia, TuStyle, Starbene and Sale&Pepe on board the ExpoExpress will constitute an enormous communication platform able to draw in, inform and make people in general – as well as readers and enthusiasts – more aware of the theme of Expo Milano 2015.

Communication support for the entire initiative will also be provided by FS Italiane Group media (the online newspaper fsnews.it, the web radio available at over 400 stations FSNews Radio and the Twitter profile @fsnews_it,) as well as by the web and social channels created for the occasion by the Mondadori Group (expo-express.info, and the Twitter and Instagram social profiles using the hashtag #expoexpress).

The initiative will also be communicated and enhanced by the social media channels of #Expo2015: Facebook Italia facebook.com/Expo2015Milano.it, Facebook Global facebook.com/Expo2015Milano, Twitter @Expo2015Milano with the hashtag #Expo2015, and Instagram Official, instagram.com/expo2015milano.

Press Office FS Italiane

Tel +39 06 44105355 – ufficio.stampa@fsitaliane.it

fsitaliane.it

 

Press Office Expo Milano

Tel. +39 02 89459400

ufficiostampa@expo2105.org,

pressoffice@expo2015.org

expo2015.org

 

Media Relations Mondadori

Tel. +39 02 75423159 – pressoffice@mondadori.it

mondadori.it

Mondadori launches the new Starbene: the magazine goes weekly from tomorrow

The magazine goes weekly from tomorrow
The Starbene system is being reinforced on the web and across the country with new initiatives dedicated to wellbeing

From tomorrow Starbene, leader in the wellbeing sector in terms of both circulation and readership, will be relaunched with a number of important new features: the magazine edited by Cristina Merlino is going weekly and reinforcing its system with a new approach in digital and a series of initiatives across the country.

“We have decided to concentrate our offer under the Starbene brand by rationalising the other titles in the portfolio in order to maximise the potential of a brand that is already a leader in the sector,” declared Carlo Mandelli, general manager of the Mondadori Group’s Magazines Italy area. “By going weekly we can enormously increase content production, and, as a result, accelerate and strengthen the digital offer, exactly as we have done in cooking and interiors. In fact, over the last year we have reorganised our entire portfolio, concentrating exclusively on the leading brands in the market with high multimedia potential. Only the wellbeing area, one of the fastest growing and most dynamic sectors in the market and one where Mondadori has always had a significant presence, was left out. Consequently, we have reviewed, reconfigured and relaunched all of our products in the area,” Mandelli concluded.

On the strength of an annual average circulation of 194,743 copies per month and 1.3 million readers, the new weekly Starbene will reinforce its role as a practical guide to healthy and dynamic living, with advice about health, beauty, fitness and ecology, as well as tests on products and therapies in order to be even closer to women and their families, in line with the new claim “The habit of wellbeing” (La tua abitudine al benessere).

“Given the great success of Starbene on newsstands it seemed worth increasing our engagement with wellbeing,” claimed Cristina Merlino, the magazine’s editor, “in order to provide the very latest news, as well as offering a faster and more practical selection of what’s new in health, beauty, ecology and be a useful weekly guide for Italian women and families. In addition, we will continue the established practice of Starbene of testing products, therapies and treatments by our experts and the editorial team to check their effectiveness and seriousness. Something that is highly appreciated by our readers to whom we want to offer even more with the new weekly edition,” Cristina Merlino concluded.

The magazine, which also has a new layout, will be even richer in terms of content, more attentive to news and providing useful advice, without renouncing the authoritative scientific detail that has always characterised the title. Starbene has the benefit of a pool of consultants made up of more than 100 experts and contributors from internationally renowned institutions, including the IEO (Istituto Europeo di Oncologia), available to interact with readers every day, also by telephone and on Starbene.it.

Diet, beauty, health, ecology

Health is given extensive coverage in the weekly, from prevention to soft therapies, beauty treatments and psychology, as well as sport, ecology and diet.

Every week Starbene will take a look at what’s happening in the world of research with a column dedicated to recognised clinics, recommended for the quality of treatment and cost, city by city. It will also promote general wellbeing and beauty with practical tutorials, products “tested for you” and replies to readers’ questions from dermatologists, cosmeticians and beauticians. As well as promoting a lifestyle based on a healthy diet, that doesn’t overlook the pleasures of the Mediterranean tradition and vegetarian cooking.

But the new Starbene is not only about physical wellbeing, but rather the overall wellbeing of the individual and her surroundings. Alongside the latest trends in fitness, space is also given to the sort of travel and fashion that makes us feel good and respects our bodies, while paying attention to the most comfortable fabrics and the colours that also have a positive impact on our mood.

Plus, there will also be discount coupons for wellbeing travel and beauty treatments, with different special offers every week.

Starbene.it

Also the Starbene.it web site is full of new features with an updated layout, up-to-date news and a space for dialogue with readers: every day on Starbene.it wellbeing is within reach thanks to a forum offering live contact with our experts; a special channel dedicated to the Exfat diet, that offers a personalised weight-loss programme supervised by Dr Carla Lertola; videos to learn the latest fitness exercises and a range of other appointments to help you feel fit.

#StoBeneSe is the Starbene initiative on Twitter and Facebook designed to build together with users a map of wellbeing. The first to reply to the question “What makes you feel well?” is the editor Cristina Merlino: “#StoBeneSe Hugging my children every evening before they go to bed”.

Starbene across the country

Starbene will also enhance its presence across the country as part of important events related to wellbeing, starting with Rimini Wellness: from 30 May to 2 June Starbene will offer visitors to the fair an exclusive brand experience at the “Starbene bistrot”, an area where you can regenerate yourself with healthy and natural food, find out ore about wellbeing and take a break in the relaxation zone.

The launch of the new Starbene will be supported by a campaign developed by Hi! Comunicazione on print, radio, TV, web, major retail outlets and outdoor. The first four issues of the weekly will be on newsstands at the launch price of €1.

Magazines: 82% of Italian readers read Mondadori

  • Tv Sorrisi e Canzoni and Chi are the top two most widely read weeklies
  • Donna Moderna the absolute leader among women’s weeklies
  • Focus Italy’s most widely read magazine
  • Among monthlies, Cucina Moderna and Starbene in the top slot of their respective segments

New recognition by readers of the titles produced by the Mondadori Group, Italy’s leading magazine publisher.

Figures published by Audipress (2011/III) show continued growth in readership for the Group’s weeklies and monthlies and that 82% of the readers of magazines in the country read Mondadori titles.

LEADERSHIP
In particular, according to the survey, every week Italians choose the magazines Tv Sorrisi e Canzoniand Chi: with a readership of 4,398,000 people, an increase of 3% on the previous survey (Audipress 2011/II), Tv Sorrisi e Canzoni confirms its position as Italy’s most widely read weekly; followed byChi, which is in the number one position among women’s entertainment weeklies, with a continuously rising readership (3,614,000 readers, +4.6% compared with Audipress 2011/II).

There were big numbers also for Donna Moderna, which once again is shown to be the most popular women’s weekly (2,710,000 readers, +3.6% compared with Audipress 2011/II).

With a monthly readership of 6,441,000 (+4%), Focus remains Italy’s most widely read magazine.

Moreover, according to the Audipress figures, an increasing number of Italians read Mondadori’s cooking titles, with the company holding 73% share in this market segment. Among the monthlies,Cucina Moderna, is the most widely read (+14% compared with Audipress 2011/II).

Meanwhile Starbene confirmed its absolute leadership (1,532,000 readers), also recording the best performance in the wellness segment (+7.5% compared with Audipress 2011/II).

BEST PERFORMANCE
There was great satisfaction at Mondadori also for the best performances recorded by other titles in the portfolio in the cooking and interiors.

Cucina no Problem recorded the best growth (+17%) in the cooking segment, in which alsoSale&Pepe stands out (+4,6%), appreciated by readers following the recent renewal.

In the consumer interiors segment, in which Mondadori has a 57% share, there was a brilliant result by CasaFacile (+15%), followed by the monthly Casaviva with an increase of +7.4% to reach a readership of 967,000, and recording strong growth particularly among women.

In addition, there was also significant growth by Confidenze (+23.3%), Economy (+20%), Ciak(+13.5%), Guida TV (+11.6%), Men’s Health (+10.1%), Pc Professionale (+8%), which was also the only IT title to be included by Audipress in the segment, and Panoramauto (+8%).