Sorrisi live – Un Sorriso per Natale (A Christmas Smile) is the exclusive musical event that Tv Sorrisi e Canzoni, the Mondadori Group brand that is a point of reference for the world of music and entertainment, is giving to its readers and users this Christmas.

The initiative, that will be broadcast on Wednesday 16 December from 7 pm on the sorrisi.com website, as well as the magazine’s Facebook page and Instagram account, features some of Italy’s biggest and most popular stars.

A series of performances on the virtual Sorrisi Live stage by Francesco Gabbani, Ermal Meta, Annalisa, Gigi D’Alessio, Samuel, Federica Carta, Edoardo Bennato, i Tiromancino, i Pinguini Tattici Nucleari and Diodato. All of the artists will give the audience an acoustic version of song from their repertoire exclusively for Sorrisi along with special Christmas wishes for their fans.

The event will be presented by the editor of Tv Sorrisi e Canzoni Aldo Vitali, together with Gabriele Corsi from the Trio Medusa.

“This is our Christmas gift to the readers of Sorrisi and for all the users who follow us on social media.” Declared the editor Aldo Vitali. “It will be an authentic concert with some of the biggest names in Italian music, all of whom are friends of Sorrisi and gladly accepted our invitation to take part and who I would like to thank from the bottom of my heart. For the reasons we all know, this will be a Christmas will not be normal, but we want to add a smile to make it a little less disappointing,” the editor concluded.

On the occasion of Sorrisi Live -Un Sorriso per Natale, Tv Sorrisi e Canzoni also wants to offer a moment of peace and enjoyment for children in hospital and their families. Which is why the magazine is supporting the Fondazione Dottor Sorriso which, for 25 years, has been promoting d Terapia del Sorriso (smile therapy) in Italy aimed at cheering up young patients and helping them to face their illnesses and hospital stays. “We have decided to support this particular Foundation in order to lighten children’s suffering Fondazione with a joke, a game and a song, all of which are aimed at bringing a smile to their faces in a difficult moment. Also, because smiling is good for the heart and we at Sorrisi know this very well,” explained Vitali. To underline the importance of the project, the editor and Gabriele Corsi will be wearing a red nose for the entire duration.

Sorrisi Live – Un Sorriso per Natale is a confirmation of the special relationship that has always linked Tv Sorrisi e Canzoni to the world of entertainment and unites it, without barriers, to a public of over 5.1 million people, including readers, users and fans, thanks to a system that ranges from Italy’s most widely read weekly magazine, to the website, social media and events.

This virtual concert is also part of the Sorrisi Live programme, a cycle of live events on Sorrisi social media featuring the most popular personalities from the world of television, music and cinema. Since October, every Wednesday, artists of the caliber of Francesco Gabbani, Max Pezzali, Francesca Michielin, Fedez, J-Ax, Luca Argentero, Federica Panicucci, Michelle Hunziker, Ambra Angiolini have participated in this rich calendar of exclusive interviews, reaching a total reach of 3.1 million users.

In order to follow, comment on and share Sorrisi Live – Un Sorriso per Natale please use the hashtags #SorrisiLive #unSorrisoPerNatale.

A record-breaking Sanremo Festival for Tv Sorrisi e Canzoni. The Mondadori Groiup brand, Italy’s biggest-selling weekly, with a circulation of  474,459 copies (Source: ADS, December 2019), confirms its leadership in the entertainment world thanks to the enormous success of the dedicated initiatives and content organised during the annual Sanremo event.

Starting from 2 February with an exclusive party organised together with Grazia and United Music, and with the participation of the presenters Amadeus and Fiorello and all of the artists in competition, the week of the 70^th edition of the Festival for Sorrisi  concluded with excellent performances: on newsstands, with a print run of over 1.7 million copies for the 3 issue linked to the Festival, on the web site and with an authentic boom for the brand on social networks, thanks to more than 600 pieces of original content on all web and social platforms, including 70 videos and 200 live stories.

Sorrisi.com, with the traditional preview of the songs, the order of appearance of the artists, the ratings and detailed reports of each evening, complete with the best photographs, between 2 and 9 February recorded 2.4 million sessions, an absolute traffic record for the site during the Sanremo week (Source: Google Analytics).

Over the whole week, the Instagram and Facebook accounts of Sorrisi were authentic second-screens for viewers, reaching 10.5 million people, more than doubled on Facebook, with 6.3 million people reached, and 4.2 million on Instagram, a significant increase on the figure of 300,000 recorded in 2019. Total interactions on the two platforms, including likes, comments and shares came to 400,000 (+122% compared with 2019), and with more than 2 million video views. 

There were also many new tools on offer to follow the Festival: cards with the lyrics to the songs and real time quotes from the protagonists onstage, live stories from the press room, the table recording the votes or the songs, animated GIFs, i surveys and the most memorable moments from 70 years of the Italian popular song. The final post declaring the winner reached over 1 million people (Source: Fanpagekarma).

Also this year Tv Sorrisi e Canzoni covered the whole Festival with its own editorial team there on the Ligurian coast, with a specially prepared photographic studio and tow lounges set up for video shoots and live social events, multiplying the digital production for the entire duration of the Festival.

In the mornings, an appointment with the editor Aldo Vitali together with one of the singers in competition, broadcast live on social media, was a key moment in getting the day going after the night before on the stage of the Ariston Theatre: a breakfast during which Elodie, Francesco Gabbani, Elettra Lamborghini, Piero Pelù, and Alberto Urso, could share comments and immediate reactions about the competition.

All of the artists and guests of the Festival came to the Tv Sorrisi e Canzoni editorial office for an interview or photo shoot, to talk about their plans, like Marco Sentieri, one of the singers from Nuove Proposte and an endorser of the national anti-bullying day, or for a surprise birthday party, like the one organised for the 28^th birthday of Riki. There were also greetings from some of the great icons of Italian pop music such as the Ricchi e Poveri recently back together, and Gianna Nannini. And finally, a visit from the winners after the final, Diodato, Francesco Gabbani and the Pinguini Tattici Nucleari, for a big celebration and the traditional cover shot for this week’s edition of the magazine: an encounter that was transformed into a party  in which the top three placed artists improvised an exclusive concert for Sorrisi.

During the Sanremo week Tv Sorrisi e Canzoni was accompanied by: Tescoma, sponsor of the editorial lounge, Unieuro, with the book project #cuoriconnessi and diDesign for the lounge furniture.

Great success for Evviva Sanremo: the exclusive party organised by Tv Sorrisi e Canzoni, Grazia and United Music, for the opening of the 70^th edition of the Italian Song Festival together with the protagonists of the event.

Tv Sorrisi e Canzoni, the leading weekly in the world of entertainment and historic point of reference for the Festival, Grazia, the fashion magazine that interprets Italian fashion and style, together with United Music, the digital audio project of  RadioMediaset, organised a special event that brought together the worlds that rotate around the three brands.

Music, glamour and an exceptional showcase animated an evening that was held at the Hotel Royal, where on Sunday 2 February over 300 guests gathered and were welcomed by Aldo Vitali, editor of Tv Sorrisi e Canzoni, Silvia Grilli, editor of Grazia, Paolo Salvaderi, chief executive of RadioMediaset and Rosanna Mani, head of show-business relations for Tv Sorrisi e Canzoni.

Also taking part were the artistic director and presenter Amadeus along with Fiorello, a fixed guest over the five evenings of the Festival and all of the artists in competition at Sanremo. Also present were Diletta Leotta and Emma D’Aquino, who will assist Amadeus on the stage of the Ariston Theatre.

They were joined by a number of personalities from the world of entertainment, cinema and fashion, including Francesca Cavallin, Federica Fontana and Eleonora Pedron.

Special guest, was  the Italo-American singer-songwriter LP, the star of a live performance who excited the guests with her unique voice and the rhythms of her hits, including Girls go wild, the most played track on radio in 2019.

The main sponsors of Evviva Sanremo: Lancia Ypsilon Monogram, Pianegonda Jewelry, Puig Italia with Good Girl di Carolina Herrera, Tescoma.

Also this year, Tv Sorrisi e Canzoni, Italy’s biggest-selling and most widely-read magazine, will be the unmissable point of reference for fans of the Festival della Canzone Italiana.
The Mondadori Group brand, leader in the entertainment segment with an overall  audience of 4.8 million users per month (Source: Nielsen Media impact Data Fusion, July 2019), will be on the front line to follow all aspects of the 70th edition of the song festival, with special content and background coverage in the magazine, on the web site and on social media.

 ON NEWSSTANDS
Starting with the issue on sale at newsstands from today, a preview of the lyrics of the songs, interviews with the artists and an exclusive cover with the complete group of singers along with the presenter and artistic director Amadeus. This will be the first of three special issues dedicated to the Festival culminating on Monday 10 February with a behind-the-scenes look at the whole week and the first cover with the winner photographed exclusively immediately after the announcement on the night.
And not to be missed, a compilation Sanremo Best, with the best songs from the Festival on three double CDs  to celebrate the 70^th anniversary of the most important Italian song festival with a selection of songs that have touched the hearts of millions of fans and made entire generation sing, on newsstands from 4 February.

For the duration of the Festival, the editorial team of Sorrisi will move to Sanremo with journalists, an ad hoc photographic studio and a guest lounge with a recording studio attached. In line with tradition, the main streets of the city will be decorated with posters and life-sized cut-outs of the artists and the presenter photographed by Sorrisi very popular with the public for photos and selfies.

ON THE SITE AND SOCIAL MEDIA
Every day, the latest news, ratings, backstage coverage and detailed accounts of the evenings, with the best photos available on Sorrisi.com, supported by significant social media coverage.

During the evenings of the Festival, the Instagram and Facebook profiles of Sorrisi will be authentic second-screens for viewers, with content to follow the competition: from the song lyrics, to quotes and curiosities about the singers and guests, to new graphic cards for sharing comments, quizzes and surveys on IG Stories. And available for the first time new animated GIF-cards for IG with the most popular personalities, such as Elettra Lamborghini, Alberto Urso and many more.

And there will of course also be the real-time surprises of a typical day at the Festival. And also this year there will be extensive live social media coverage of meetings and encounters with the artists in the Sorrisi press room: starting in the morning with breakfast with the editor, Aldo Vitali, and a singer from the competition, until late at night, also with surprise incursions after the performances on the stage of the Ariston theatre.

The editor Aldo Vitali will also appear on a daily live slot at 10.15 on Radio Subasio.

And, finally, with the “Vinci Sanremo” competition, Tv Sorrisi e Canzoni will host 10 readers who will be able to experience the festival along with the editorial team and enjoy the show from the front row of the Ariston theatre.

For the editorial team of Tv Sorrisi e Canzoni make up and hair styling will be managed by Celebrity Stylist Events.

Sensual, ironic, and incredibly popular on social media: Ludovica Pagani, a star with over 2 million followers on Instagram, is the protagonist of the 2020 calendar that will hit newsstands with the magazines Chi and Tv Sorrisi e Canzoni.

Available from Wednesday 27 November, 12 new and exclusive shots inspired by a range of musical genres, from rap to disco, rock to country, and grunge to the blues, will surprise readers and fans of this young and talented web influencer, TV face and radio voice who is gaining a bigger and bigger audience.

The choice of a musical theme is not coincidental: in fact, music embraces the audience that follows Ludovica and the enthusiastic readers of the two magazines of the Mondadori Group; as a feature of TV Sorrisi e Canzoni and a topic widely appreciated and extensively covered by the magazine Chi.

“Work on this calendar was both intense and gratifying, and I will remember forever working in a team in perfect harmony,” declared Ludovica Pagani.  Each photo is inspired by a different musical genre: so we tried to cover the history of music. I am happy and proud of the result, and I hope that it will transmit the same emotions that only music can sometimes give,” she concluded.

Since 2016 Ludovica has presented a web series, a sports programme, taken part as a correspondent in ‘Quelli che il calcio’, written her first book ‘Semplicemente Ludovica’ published by Mondadori Electa, been in the cast of two Rai TV drama series, and a new TV series “Involontaria” out on MTV at the beginning of December,  as well as being a radio presenter on RDS NEXT.

The creative idea and photographic production has been entirely conducted by the Mondadori Portfolio team, the Mondadori Group’s photo agency, which for this occasion selected Cosimo Buccolieri.

Partner of the event, and of the entire project, is the hair-beauty brand COTRIL which for Ludovica developed a series of iconic looks, recreated ad hoc for her, able to enhance her natural beauty and charisma. COTRIL has always paid great attention to its social communication, which was why it began to work with Ludovica during the last International Film Festival in Venice and will continue for the whole of 2020 with a series of new and ambitious projects.

For fans who want to meet Ludovica and have their calendar autographed, the appointment is for 4 December , from 7 pm at the Terrazza Aperol in Milan (Piazza Duomo, 25): a unique opportunity to meet Ludovica and enjoy a delicious aperitif with a view of the Duomo from the most beautiful terrace in Milan.

The 2020 Ludovica Pagani calendar is on sale at €9.99, excluding the price of the two magazines, and will remain on newsstands for over a month from 27 November.

Launched on 3 February with live social coverage of the party organised by Tv Sorrisi e Canzoni and Grazia at the Hotel Royal in Sanremo, which involved the competing artists and many celebrities, the week of the 69^th edition of the Festival ended with great success for Tv Sorrisi e Canzoni.

Thanks to the initiatives and special content dedicated to the event, the Mondadori Group brand confirmed its leadership position in the world of entertainment, with a record of audience and engagement on the site and on social networks. The traditional presence of Sorrisi at Sanremo, which involves the transfer to the Ligurian coastal town of the magazine’s newsroom, this year transformed the area designated as its headquarters into an authentic lounge with an annexed recording studio, reinforcing the digital coverage during the entire Festival: over 500 items on all the platforms, with 140 videos, 35 live social events and 230 live stories on Instagram.

The Sorrisi.com site, in addition to the advance traditional publication of the lyrics of the songs and the official videos of the acts in competition, progressively collected the reactions and comments, as well as the week’s most significant and moving photos and videos. On the debut evening of 5 February at the Ariston theatre alone, Sorrisi.com saw a 125% increase in the number of sessions compared with 2018, whereas, across the whole week the site recorded more than 2 million sessions (Source: Google Analytics), an increase of 136% compared with the previous year.

The numbers were excellent also on social networks which in the period from 4 to 10 February reached 2.8 million people, +59% compared with 2018, with a peak increase in engagement on Instagram, that was up +61% on last year. The live morning breakfasts on Facebook with the editor Aldo Vitali along with artists in competition such as Anna Tatangelo, Irama, Francesco Renga, Achille Lauro and Il Volo, were followed by a total of over one and a half million people. Exclusive content included, the daily video-diaries from the Festival of Il Volo and Federica Carta & Shade.

Over the course of the week all of the artists and guests of the Festival passed by the Tv Sorrisi e Canzoni lounge, giving live interviews on social media, like the exclusives with Eros Ramazzotti and Luis Fonsi, and in some cases enjoying themselves with an Instagram Takeover of the Sorrisi account in order to talk directly with users. And there were also surprises, such as Cristina d’Avena who sang some of the legendary theme tunes to cartoons along with the entire editorial team. Sorrisi also put together a number of immediate reactions and declaration by the artists on their performance: as well as the traditional presentation of the winner Mahmood after the final on Saturday, the extraordinary improvisation made by Loredana Bertè after her performance at the Ariston, which to the editorial team by surprise with an interview that became a live Facebook event which drew some 200,000 views.

The Telegatti are back. The award ceremony will take place in Milan in mid October. Tv Sorrisi e Canzoni, the Mondadori Group magazine that is a point of reference for the world of entertainment, made the announcement today during the presentation of a book, published by Sorrisi, entitled Il Telegatto. Storia del premio più amato dalle star (Telegatto, the prize most loved by stars), that took place as part of Tempo di Libri, the international book fair in Milan.

The presentation, which featured Michelle Hunziker, Pippo Baudo and Gerry Scotti, along with Rosanna Mani, editor of the book, and Aldo Vitali, the editor of Tv Sorrisi e Canzoni, was the occasion to share with the public anecdotes and curiosities form the past of a prize that has been much sought after by the stars of television.

“We are delighted and very excited to be bringing the Telegatti back after ten years,” declared Aldo Vitali, the editor of Tv Sorrisi e Canzoni. “Our readers wanted it, the stars wanted it and so we can finally reveal that the much-loved event will be back this autumn in Milan with a host of big names. Many things in TV have changed in the last ten years, in our habits and in the audience, which is now much expanded thanks to the web and social media. Naturally, the 25^th edition of the Telegatti will also take account of this. Over the coming months we will reveal more details about the prize and we invite all our fans to follow us in the forthcoming preparations.”

First launched in 1971, the Telegatti have been an essential part of the history of Italian entertainment. It main characteristic has always been that it is a prize awarded by a public jury, made up of readers of Tv Sorrisi e Canzoni, Italy’s most widely-read weekly. And it is precisely this uniqueness that distinguishes the Telegatti from all of the other prizes, that are awarded by professionals and experts, and which have made it one of the most sought after prizes by artists from television, music and the cinema.

But while we excitedly await the award ceremony of the Telegatti, Tv Sorrisi e Canzoni has published a book entitled Il Telegatto. Storia del premio più amato delle star, edited by Rosanna Mani. A book of 280 pages full of photographs featuring the most popular personalities and many of the most significant moments in the history of entertainment. From the multi-award winning Mike Bongiorno, Pippo Baudo and Corrado, to the unforgettable Michael Jackson and Luciano Pavarotti and former President of the Italian Republic such as Sandro Pertini. From Hollywood stars of the calibre of Paul Newman, Robert De Niro and Sean Connery, as well as national idols like Fiorello and Vasco Rossi, Laura Pausini and Raffaella Carrà, Gerry Scotti, Roberto Baggio and Valentino Rossi, all of whom proudly have one of the prestigious Italian Made in Italy statues in their home.

The book has been edited by Rosanna Mani, who has been with Tv Sorrisi e Canzoni since 1968 and was the weekly’s co-editor for twenty-five years, as well as being the real prime mover behind the Telegatti and the producer of the shows  La notte dei Telegatti and Vota la Voce. The introduction is by Antonio Dipollina and the book is written by Daniele Soragni.

Il Telegatto. Storia del premio più amato dalle star is available in bookshops from this week at the price of € 29.

For the Telegatti 2018 Tv Sorrisi e Canzoni will work with the Armando Testa agency, that will run the communications campaign and crossmedia operations, and Radio 105, the official radio station for the event. The charity partner for the event is Lega del Filo d’Oro, the association that provides assistance and rehabilitation to people with sensory impairments.

This week sees the launch of Tv Sorrisi e Canzoni Enigmistica, the first quiz and games weekly from Tv Sorrisi e Canzoni, edited by Aldo Vitali.

The new magazine, which is aimed at all crossword, quiz and games enthusiasts, carried the Sorrisi logo, a brand that is a point of reference in the world of entertainment, and market leader with a readership of 2,372,169 (source: Audipress 2017/I) and a circulation of 559,310 copies (source: Ads April 2017).

The first issue will be on newsstands from Tuesday 4 July, exceptionally a s free gift for readers of Tv Sorrisi e Canzoni, Telepiù e Guida Tv, with a total print run of 1 million copies.

The second issue will go on sale, as a stand-alone product, on Tuesday 11 July, with a special launch cover price of €0.50 cents.

“For ages readers have been asking for a magazine featuring crosswords, quizzes and puzzles. This is why we have put together a new weekly that in addition to all of these also retains its link with Sorrisi and the world of entertainment, which is a feature of some of the new games. And with the arrival of the holidays we wanted to offer a gift to all our readers, because there’s nothing better than exercising the mind for relaxing and improving the memory,”  declared the editor of Tv Sorrisi e Canzoni Enigmistica, Aldo Vitali.

With a total of 48 pages in full colour, and a format of 19×23.5 centimetres, which is practical both for the home and outdoors, the magazine will every week feature 100 games: ranging classics such as general-knowledge crosswords, quizzes, sudoku, word-frames, enigmas, and humorous cartoons, as well as new games based on television, music, the cinema: “Telequiz”, “Le canzonissime” and “Ciak si gira”.

A special communication campaign has bee organised for the launch using TV, newspapers, weeklies, radio, the web, point of sale posters and visibility at leading large-scale retail outlets.

The creativity, based on the claim “Il Big Bang dell’Enigmistica, la nuova origine del divertimento intelligente”, was developed by the agency White Label.

Editorial development by Tv Sorrisi e Canzoni Enigmistica and managed by PRS Editore.