Chi

Scoops, stories and emotions that have become a mirror of Italian ways of life and culture. This year, Chi marks a major milestone: thirty years of iconic covers, powerful stories and exclusive interviews that have captured the imagination of millions of readers, making Chi the most widely read people magazine in Italy.

Founded in 1995, Chi quickly stood out on the publishing scene thanks to a unique formula that, for the first time in Italy, brought the wider public closer to the private lives of their most beloved personalities: from TV stars to politicians, from sporting champions to leading entrepreneurs, as well as prominent figures from the worlds of fashion and culture.

Over its first 30 years, Chi has chronicled the world of celebrities, revealing countless behind-the-scenes details of their lives, while also addressing major social and cultural issues. Through the stories of its leading figures, the magazine has brought into Italian homes important topics such as AIDS, anorexia, body positivity in fashion and LGBTQ+ rights, as well as reporting on emergencies like the Emilia-Romagna floods of 2023.

The celebration of Chi’s 30th anniversary also reaffirms the strength of an editorial formula that continues to renew itself day by day, always with an eye on the future: not only through the magazine itself, but also through numerous initiatives and the ongoing development of digital and social channels, the beating heart of an integrated system able to reach audiences across generations.

“The thirty years of Chi are also thirty years of my life,” said Alfonso Signorini, editorial director of Chi. “I’ve been there since its very first day: for me it’s like a son, it’s family. I’m proud to see how it has grown: it has never lost its sparkle, its curiosity, its sharp reading of reality. And above all, something I care about deeply, it has always shown respect for people. For Chi, as for me, it is people who matter more than personalities. And the affection that surrounded us the other evening is proof that we have chosen the right path.”

“Over these thirty years, Chi has been a faithful mirror of Italian society and its culture. Through its distinctive style, authoritative yet light, Chi has managed to cover all the major issues of Italian current affairs, from politics to social questions, with particular attention to inclusion and to every aspect of society, not only those connected with the world of entertainment,” said Massimo Borgnis, editor-in-chief of Chi. “If one wished to take stock of Italian society from 1995 to the present day, Chi could serve as a valuable encyclopaedia, narrating and explaining how the community, both Italian and international, has evolved. With its gaze firmly set on the future and always in step with the times, Chi has built a strong integrated system across print and social platforms, through which it speaks to all generations, including the youngest.”

The Gala Evening

To celebrate this important anniversary, Chi hosted an unforgettable gala at Milan’s Teatro Manzoni, attended by more than 700 guests, including many personalities who have shaped the brand’s history.

The evening was a journey through time, revisiting anecdotes and behind-the-scenes stories: from the most famous interviews to the most exclusive photo shoots, and celebrating the personalities who have marked the magazine’s past and present, helping to make it internationally renowned.

Many guests took part in an exclusive talk hosted by Alfonso Signorini. Among them were: Gerry Scotti, Simona Ventura, Amadeus and Giovanna Civitillo, Nicoletta Mantovani, Valeria Marini, Federica Panicucci, Elisabetta Gregoraci, Cristiano Malgioglio, Antonella Ferrari, Giulia Salemi, Samira Lui, Tommaso Zorzi and Pierpaolo Pretelli together with Massimo Borgnis, editor-in-chief of Chi, and Silvana Giacobini, who was at the helm of the magazine in 1995.

The evening was further enriched by contributions and live appearances from many other friends of the magazine, including Fiorello, Stefano De Martino and Milly Carlucci.

Numerous other well-known figures from the star system also attended, among them were:  Federica Pellegrini, Elenoire Casalegno, Orietta Berti, Massimo Boldi, Iva Zanicchi, Paola Barale, Benedetta Parodi, Pamela Prati, Adriana Volpe, Helena Prestes and Javier Martinez, Riccardo Montolivo, Michela Brambilla, Cecilia Capriotti, Elena Barolo, Eva Grimaldi, Emanuela Folliero, Massimo Giletti, Ernst Knam, Francesca Pascale, Enzo Miccio, Ida Di Filippo, Gianluca Torre, Roberto Valbuzzi, Beatrice Luzzi, Davide Silvestri, Gianluigi Nuzzi, Francesco Vecchi, Giuseppe Brindisi and Francesca Manzini.

The gala’s special guest was Matteo Bocelli, the internationally renowned Italian artist, who gave the audience an extraordinary and moving musical performance.

Throughout the evening, exclusive content shared on Chi’s Instagram profile, followed by almost 900,000 users, allowed audiences to experience the most significant moments of the gala live through dedicated stories and reels. The website chimagazine.co.uk also marked the anniversary with interviews and multimedia reports designed to engage readers and offer a privileged look behind the scenes of the star system.

The event concluded with two spectacular cascades of Comte de Montaigne champagne, including a customised Mathusalem bottle created for Chi’s 30th anniversary and signed by the guests, along with a signature cake made exclusively for Chi by Da Vittorio in collaboration with chocolate designer Davide Comaschi, world pastry and chocolate champion. To make the guests’ experience even more special, an exclusive beauty gift was created in collaboration with Dr. Kleēin Cosmetics, along with an elegant rose by Eurotarget.

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Comte De Montaigne – Heart, authenticity and bon vivre. These are the true hallmarks of Comte de Montaigne, Cuvée de Champagne de Prestige, which has brought the finest bubbles of authentic Champagne to Italy. The Champagne is imported from the Côte des Bar – the Maison’s home region in the Aube – dating back to the 13th century during the Crusades. These premium-quality cuvées, full of character, are crafted in harmony with nature’s rhythms through a 55-month vinification process.

Eurotarget S.p.A -An innovative dealership that puts the customer before the car. Eurotarget offers fully personalised, 360-degree guidance, recognising that every client has unique needs. There are no limits on brands or models: new, nearly-new, km0 and used. No brand restrictions, no stock limits, no boundaries.

Dr.Kleēin Cosmetics – Advanced Skin Therapy is an Italian brand with a clear mission: to bring innovation and quality to the world of dermocosmetics. Its goal is to develop high-performance skincare solutions by combining rigorous scientific methodology, cutting-edge technology and carefully selected ingredients.

ENIF Academy is Naples-based make-up academy dedicated to training the next generation of industry professionals. With a meticulously designed curriculum and a teaching staff of 15 highly experienced professionals, the academy provides comprehensive training that equips students to make a real impact in the workplace.

Davide Comaschi, world champion of pastry and chocolate, currently collaborating with the Da Vittorio group to create innovative pastry and chocolate offerings. The fine dining restaurant of the Cerea family in Brusaporto (BG) will celebrate its 60th anniversary next year. “Our guiding principle is simple: excellence and the highest quality ingredients. The Cerea family – siblings Chicco, Bobo, Rossella and Francesco, together with their mother Bruna – remains at the heart of the business. Even as a family-run group, they constantly strive for the very best, innovating while honouring the rich tradition of Italian cuisine and pastry,” said Davide Comaschi.

Chi, the most-read gossip magazine in Italy dedicated to stories of the most beloved personalities, is moving this year to the heart of Sanremo to keep its audience – nearly 1.5 million readers and 1.1 million followers on social media – up to date on the most exciting moments and the most thrilling scoops of the 75^th edition of the Festival.

From 11 to 16 February, the magazine run by Massimo Borgnis will organise a varied daily schedule of content with journalists Azzurra Della Penna, Carmen Pugliese, Valerio Palmieri and beauty editor Alessandra Pappalardo. A schedule packed with stories related to the singing competition and enriched by interviews with competing artists and stars of the entertainment world – guests of the exclusive lounge of Casa Chi

A great new feature this year is Chi’s location in the special glass box of Monkey’s Radio, located in the Radio Village in front of the Sanremo Casino. Here, every day from Tuesday to Saturday, during the programme Chi c’è a Festival, hosts Alice De Bortoli and Alan Congiuri will interview journalists who will bring to the microphones of Monkey’s Radio facts, characters, style, and trends, but above all the secrets and scoops behind the scenes of the Italian Song Festival.

Among the many initiatives planned is the participation of partner SYM – the Italian branch of the Taiwanese multinational Sanyang Motor Co. Ltd, a leading company in the production of two and four-wheeled vehicles – who will accompany the exclusive scooter Gilberto Savini, social face and ambassador of the brand, in search of scoops and the coolest parties in the city of flowers among the city’s narrow streets.

Another appointment not to be missed is the Commenta Look column in collaboration with IUAD Academy, during which journalists from Chi will comment together with aspiring stylists on the looks of the artists and celebrities who will take to the stage at the Ariston.

Piemme, exclusive concessionaire of Chi for magazine and socials, has played a crucial role in the development of these two brand integration projects for the 2025 edition of the Italian Song Festival.

Chi, the most read weekly magazine in Italy, with an audience of 1.5 million readers and 1.1 million followers on Instagram and Facebook (Source: Audipress 2024/I and FB and IG Insights), tells the stories of the most loved and followed personalities by the public, ranging from the world of entertainment to politics, from sport to fashion and lifestyle. The care for the quality of photographic images, the constant search for news, and above all its exclusive and trusting relationship with celebrities are what make the magazine unique. Established right from the start through an absolutely original formula for Italy, Chi combines the stories of “natural protagonists” with spaces dedicated to fashion and beauty.

Great success for the Chi magazine summer party “By Moonlight”, the exclusive event founded on charity that took place on Thursday, 27 June at the Palace Hotel in Milano Marittima. The editor-in-chief of Chi, Massimo Borgnis, together with the magazine’s editorial director, Alfonso Signorini, were the hosts of a special evening dedicated to glamour and charity.

After the “Let’s Help Emilia-Romagna Together” fundraiser launched last year by Mondadori Media with Banca Mediolanum, Chi decided to continue its commitment to this region, collecting the entire amount needed to support the purchase of a state-of-the-art ultrasound scanner (the second of its kind in Italy) for the work of the Infant and Paediatric Neonatology Department of the Rimini Hospital at Gala Dinner 2024. 

The were many guests that evening, from Milly Carlucci to Michelle Hunziker, from Elisabetta Gregoraci to Orietta Berti, and again Perla and Mirko, Sophie Codegoni, Samira Lui, Beatrice Luzzi and many Taag! talents, like Margherita Zanatta, Antonella Fiordelisi, Elen Ellis and Alice de Bortoli. 

Chi ‘s association with the Batani Select Hotels Groupalso continued with this initiative: the Palace Hotel in Milano Marittima, a five-star hotel belonging to the Batani Group, was the setting for the large invitation-only party ‘By Moonlight’. On the new Milano Marittima waterfront, VIPs and entrepreneurs paraded in anticipation of the placée dinner on the beach.

During the after party, which also took place on the hotel’s private beach, which was transformed into an exclusive club with musical performances, DJ sets, an open bar and many corners that provided guests with entertainment and fun, The Kolors performed their most popular hits. Orietta Berti treated those present to a medley of songs, then left the stage to the DJ set, organised by Visit Romagna and the anticipation of the Notte Rosa, which will take place on the first weekend of July throughout the Romagna Riviera.

A special partner for this edition was Food Network, with whom Chi launched the new TV format where Massimo Borgnis and Roberto Valbuzzi travel around Italy describing the ‘Locande del cuore‘. Roberto Valbuzzi, a much-loved chef and TV personality, co-signed the charity dinner menu with Palace Hotel executive chef, Roberto Scarpelli.

On Chi’s Instagram account, users will be able to follow all stages of the evening live, which will be reported minute by minute (@chimagazineit; #alCHIarodiluna).

Event sponsors and partners

Joining Chi on this special occasion will be institutions and companies, who have responded to the appeal for support launched by the magazine, also participating in the event in cooperation with Piemme, the brand’s exclusive dealer.

Among these were: Andrea Mereghetti, VIP travel agent, with his Dreamsteam, Assolombarda, Atelier Nieri, Barzan studio legale, De Marquet, Discover Cervia (the emblem of ‘Cervia In per il turismo’, the participatory foundation in the Municipality of Cervia and private stakeholders), GroupM, Mondadori Media, Orogel, Piemme, Publicis Groupe, Visit Romagna.

Compagnia della bellezza –  Hair Collection, with over 200 beauty salons in Italy and abroad, is the international franchise founded and directed by the Hair Designer Salvo Filetti.It offered guests unique hairstyling and Artdecò make-up in the hairstyling and make-up area. Partesa provided the wines for dinner; Spirito Reale was the star of cocktails by the pool and on the beach with an open bar until late at night. The lighting design was by Platek and the elegant and refined atmosphere featured differently-scented candles offered by Yankee Candle.

Freshly set up a beauty corner, Eurotarget took care of accompanying all guests to the big event for the second year and, finally, Msc offered a cruise as a prize, drawn among those present during the evening. Many attractions and experiences were offered to the guests to make the evening even more unique: a telescope to view the sky and stars by the Arar Association, digital stations to interact with artificial intelligence thanks to OMAI; a relaxation corner with table football that saw a succession of entertaining challenges between guests, and a large illuminated moon that set the scene for the party.

The creative setting was entrusted to the Palace Hotel in Milano Marittima together with the Left&Right agency.

Chi, Italy’s most-read ‘people’ magazine, presents the new edition of ‘By Moonlight’, the exclusive event founded on charity that – after last summer’s success – returns this year to Emilia-Romagna in a beautiful location, the Palace Hotel in Milano Marittima, where it will have a massive impact.

An unmissable summer party based on the magical and evocative notes of the theme ‘By Moonlight’ – which will take place on Thursday, 27 June with the involvement of more than two hundred personalities and stars from jet setters, show business, politics, business and the local area – and which will above all be about having a generous and supportive heart.

After the ‘Let’s Help Emilia-Romagna Together’ fundraiser launched last May by Mondadori Media together with Banca Mediolanum, Chi continues its commitment to this region: the entire proceeds from the 2024 Gala Dinner will be donated to support the purchase of a state-of-the-art ultrasound scanner for the work done by the Infant and Paediatric Neonatology ward of Rimini Hospital.

“Today, after years and years of social events, what makes the difference and what makes me still take part is that they serve a purpose”, said Alfonso Signorini, Chi‘’s editorial director. “That’s why I’m so delighted that, after last year’s successful goal, this year Chi is again working to raise funds for less fortunate children. Their smiles will be with us on the ‘By Moonlight’ night and we will do our utmost to make them even more radiant again!”

“I’m especially happy that the second edition of ‘By Moonlight’ will take place again in Romagna, in the Hotel Palace in Milano Marittima. Not only because it’s a location that is in a way part of the history of Chi, but also because the success of last year’s charity dinner for the people affected by the floods shows that Romagna is a generous and hard-working place”, stressed Massimo Borgnis, Chi’s editor-in-chief, who went on to say: “Just a few days ago, we gifted an ambulance to the 118 in Ravenna, which is one of the five projects financed by the 160,000 euros raised last year. The other projects, which are nearing completion, are for kindergartens. With the children still in mind, this year we decided to donate the proceeds of the charity dinner to purchasing a state-of-the-art ultrasound scanner for the Neonatology and Paediatrics Department of Rimini Hospital. Because the most beautiful outcome that an evening like this can achieve is to bring smiles to the faces of so many children and their families”, finished Borgnis.

An exclusive evening 

Chi ‘s association with the Batani Select Hotels Group continues: the Palace Hotel in Milano Marittima, a five-star hotel belonging to the Batani Group, will host the large invitation-only party ‘By Moonlight’.

“I’m delighted that the collaboration with Chi and Mondadori Media, with whom we have a long-standing friendship, continues year after year. Last year’s event, which took place in the Grand Hotel in Rimini to support the flood victims, lit up the summer of the Adriatic Riviera and I am certain that the 2024 edition of the event will also be beautiful and have a massive impact. I am moved by Chi and Mondadori Media’s willingness to continue the charity year after year, this year supporting paediatrics. It’s a special evening with an even greater meaning, given everyone’s commitment”, said Paola Batani, CEO of the Batani Select Hotels Group.

The exclusive event will start at 7 p.m. with a welcome cocktail in the majestic setting of the new Milano Marittima waterfront. Afterwards, guests will move to the beach where the Gala Charity Dinner will begin: the placée dinner reserved for over 200 guests, including entrepreneurs, associations and personalities from the world of entertainment, who have chosen to be there and give their support. The evening will continue with an after party on the hotel’s private beach, which will be transformed into an exclusive club with musical performances, DJ sets, an open bar and many corners that will provide guests with entertainment and fun. And a musical surprise…

On Chi‘s Instagram account, users will be able to follow all stages of the evening live, which will be reported minute by minute (@chimagazineit; #alCHIarodiluna).

Event sponsors and partners

Joining Chi on this special occasion will be institutions and companies, who have responded to the appeal for support launched by the magazine, also participating in the event in cooperation with Piemme, the brand’s exclusive dealer.

These include: Andrea Mereghetti, VIP travel agent, with his Dreamsteam, Assolombarda, Atelier Nieri, the Barzan law firm, De Marquet, Discover Cervia (the emblem of ‘Cervia In per il turismo’, the participatory foundation in the Municipality of Cervia and private stakeholders), GroupM, Mondadori Media, Orogel, Piemme, Publicis Groupe, Visit Romagna.

With over 200 beauty salons in Italy and abroad, beauty company Hair Collection, the international franchise founded and directed by Salvo Filetti Hair Designer, will offer guests unique hairstyling; Partesa will provide the wines for dinner; Spirito Reale will be the star of the cocktails by the pool and on the beach with an open bar until late at night, the lighting will be by Platek, and the elegant and refined atmosphere will feature differently-scented candles offered by Yankee Candle.

Freshly will set up a beauty corner, Eurotarget will take care of accompanying guests to the big event and, finally, Msc will have a nice surprise for all guests. On the beach there will also be: a corner with a telescope by the Arar Association to see the stars, stations to interact with AI thanks to OMAI, an AI development laboratory for events, a relaxation corner, and a stage for musical performances and DJ sets, organised by Visit Romagna, which will make Milano Marittima the preview of Pink Night, the special event that will take place along 110 kilometres of the Romagna coastline, from 5 to 7 July. A special partner for this edition will be the Food Network with whom CHI has just launched a new TV show where Massimo Borgnis and Roberto Valbuzzi travel around Italy describing the ‘Inns of the Heart‘. Roberto Valbuzzi, a much-loved chef and TV personality, will not only be there at the event, but will also co-host the charity dinner menu with Palace Hotel executive chef Roberto Scarpelli.

The creative set-up is entrusted to the Palace Hotel in Milano Marittima together with the Left&Right agency.

Here comes #InviaggioconChi, the new digital format that Chi, Italy’s most widely read people magazine, is dedicating to rediscovering the riches of the Bel Paese.

Accompanying editor Massimo Borgnis on the six stages of the program – available from today, Monday, 17 June, every week on the brand’s Instagram and YouTube channels – will be the exuberant Margherita Zanatta, the TAAG! talent with an unmistakable voice, a hilarious content creator, radio speaker, author, television presenter and founder of the Disagio Club.

Together they will cross the whole Boot ‘on the road’ to discover well-known locations, unconventional places and hidden gems in the country: from the Sacro Monte of Varese to the village of Vendersi (AL), known as the Village of the Scarecrows, from the colourful Via dei Presepi San Gregorio Armeno in Naples to the Sanctuary of Ripalta, immersed in the olive groves of Cerignola, passing through the ruins left by the Serenissima in Bergamo Alta to the ‘ideal city’ of the Renaissance, Sabbioneta, a UNESCO World Heritage Site.

“#InviaggioconChi is an opportunity to show our readers little-known or even undiscovered places that are easy to reach and that can be an opportunity to rediscover hidden stories linked to wonderful places in our country and for an outing that is both fun and educational”, stressed Chi’s editor Massimo Borgnis. “This is all done with a sense of humour, thanks to the wit of my priceless travelling companion, Margherita Zanatta”, Borgnis added.

The common thread that links the episodes of this first edition of #InviaggioconChi are the inns that are the stars of the new Food Network television program on Channel 33, “Locande del cuore’” – created and written by Massimo Borgnis – and hosted with Roberto Valbuzzi, the well-known chef and owner of the restaurant Crotto Valtellina – airing from Tuesday, 18 June at 22:00.

A partner of #InviaggioconChi, thanks to Piemme, Chi’s exclusive dealer, is the KGM Torres car from the Koelliker Group, which will take readers and users across Italy to discover our beautiful country.

Chi, Italy’s most widely read weekly people magazine, with an audience of almost 1.5 million readers and almost 1.1 million followers on Instagram and Facebook (Source: Audiopress 2024/I and FB and IG Insights), tells the stories of the public’s most loved and followed personalities, ranging from the world of entertainment to politics, from sports to fashion and lifestyle. The attention given to photo quality, the constant search for news and above all the exclusive and trusting relationship with celebrities are what make the magazine unique. Making a name for itself from the very beginnings thanks to its absolutely original format for Italy, Chi combines the stories of the “natural stars” and people with space dedicated to fashion and beauty.

Chi, Italy’s most-read people magazine with 1.5 million readers and 800,000 followers on Instagram, was present with its editorial team for the first time at the Italian Sanremo Festival, recording excellent performances thanks to its numerous initiatives.

With more than 230 special content items, including video reels, Instagram stories and posts dedicated to the Festival, Chi’s official Instagram account racked up more than 17 million views (+352% compared to 2023) and 815 thousand likes and comments (+130% compared to 2023), proving itself to be the undisputed channel for contacting readers and fans, reaching a record audience of 12.5 million users (source: Iconosquare).

The rich programme of Sanremo appointments from Tuesday to Sunday, 6–11 February was presented by the journalists and social faces of Chi: Azzurra Della Penna, Valerio Palmieri, Carmen Pugliese and Gilberto Savini. It achieved extraordinary results, from Caffè Forte and Commenta look in the morning, to special afternoon episodes of the CASA CHI format, which became a veritable living room for the Festival, hosting numerous personalities from the world of entertainment. Cecilia Rodriguez, Ignazio Moser, Ginevra Lamborghini, Enzo Miccio, Francesco Facchinetti, Giorgia Venturini, Ivana Mrázová, along with Federico Basso and Alberto Urso remote from Canada, are just some of the friends who animated the talk in the villa used as a recording studio. They presented both in-depth and light-hearted moments related to the Festival and its inevitable rumours under the guidance of Casa Chi presenter Sophie Codegoni, who joined the Chi journalists for the occasion and held face-to-face meetings with various singers in the competition, such as Il Tre, The Kolors, Geolier and Mr Rain.

The cameras and microphones of this weekly magazine directed by Massimo Borgnis were also a regular at exclusive events around the city of Sanremo, where they met up with the singers and other well-known figures. Taking an informal, playful attitude, Chi recounted the most emblematic moments from a memorable edition of the Festival, including the final evening, which saw winner Angelina Mango take centre stage.

Chi’s official partner at Sanremo is Caffè Motta. Piemme, Chi’s exclusive concessionaire for magazines and social media, played a crucial role in this brand integration project, which led to the collaboration between Chi and Caffè Motta for the 2024 edition of the Festival.

Chi’s Instagram link

Chi, Italy’s most widely read weekly gossip magazine, with an audience of almost 1.5 million readers and almost 800,000 followers on Instagram (Source: Audicom – Audipress system 2023/II), tells the stories of the public’s most loved and followed personalities, ranging from the world of entertainment to politics, from sport to fashion and lifestyle. The attention given to photo quality, the constant search for news and above all the exclusive and trusting relationship with celebrities are what make the magazine unique. Making a name for itself from the very start thanks to its absolutely original format for Italy, Chi combines the stories of the ‘natural stars’ and gossip with space dedicated to fashion and beauty.

Chi, Italy’s most-read gossip magazine, which tells the stories of Italy’s best-loved personalities, with an audience of almost 1.5 million readers and 800,000 followers on Instagram, is bringing its team to Sanremo for the first time to share the most exciting moments and scoops with its audience in the week dedicated to the 74th edition of the Festival hosted by Amadeus for the fifth year running.

The editorial team will move to a very special location: a villa near the sea that will become its headquarters for the duration of the music competition. From there, journalists and social media faces from Chi, Azzurra Della Penna and Valerio Palmieri, social media manager, Carmen Pugliese, and video correspondent, Gilberto Savini, will present a schedule packed with events that viewers will be able to follow minute by minute on Chi‘s Instagram channel.

Every day, starting from Tuesday, 6 February to Sunday, 11 February, the morning begins with Caffé Forte with Valerio Palmieri, who will greet followers with the topic of the day, the most discussed and debated topic in the press and on social media. This will be followed by CHI veste CHI? (WHO wears WHO?) with Azzurra della Penna for commentary on the looks sported by the Festival’s stars on the Ariston stage.

Then there’s an unmissable event in the early afternoon with CHI c’è alle feste? (WHO’s at the parties?), the exclusive, cosmopolitan show that will see Gilberto Savini lead audiences to discover the Sanremo night-time parties, with exclusive interviews with the stars, talents and influencers that will liven up the most in places in the city every night.

In the late afternoon there’ll be the classic event, Casa Chi, with Valerio and Azzurra along with Sophie Codegoni, an influencer and presenter with 1.2 million followers on Instagram. Together they will conduct interviews with the Festival’s guests, singers and talent stars every day from the villa’s lounge.

But it doesn’t end there. The schedule will also see unforgettable moments with shows by Carmen Pugliese and Gilberto Savini: In CHI c’è in stanza? (WHO’s in the room?), the two presenters will go inside stars’ rooms, who will show off their outfits and reveal their good luck charms, while in CHI c’è in hotel? (WHO’s in the hotel?), they’ll interview fans outside the hotels as they wait for their favourite artists.

Finishing up the day’s packed schedule is CHI ci tiene sveglio? (WHO’s keeping us awake?), with special guests who will burst into our living rooms and kitchens to keep us company during the long nights of the Festival.

Chi’s official partner in Sanremo is Caffè Motta. Piemme, Chi’s exclusive concessionaire for magazines and social media, plays a crucial role in the brand integration project that has led to the collaboration between Chi and its client, Caffè Motta, for the 2024 edition of the Festival.

Chi’s Instagram link

Chi, Italy’s most widely read weekly gossip magazine, with an audience of almost 1.5 million readers and almost 800,000 followers on Instagram (Source: Audicom – Audipress system 2023/II), tells the stories of the public’s most loved and followed personalities, ranging from the world of entertainment to politics, from sport to fashion and lifestyle. The attention given to photo quality, the constant search for news and above all the exclusive and trusting relationship with celebrities are what make the magazine unique. Making a name for itself from the very start thanks to its absolutely original format for Italy, Chi combines the stories of the ‘natural stars’ and gossip with space dedicated to fashion and beauty.

From Tuesday 19 September, the new season of Casa Chi Grande Fratello, the special edition of Chi Magazine social media format, will kick off. It chronicles the dynamics and behind-the-scenes of the reality TV show hosted by Alfonso Signorini.

Casa Chi Grande Fratello is the video talk dedicated to the Mediaset format with commentary on live TV broadcasts, behind-the-scenes features, trivia, backstage and interviews with pundits, contestants and former participants. After the great success of the last edition, the Casa Chi team has been confirmed in full: Sophie Codegoni will be at the helm along with the proven duo of journalists from the Chi editorial staff, Azzurra Della Penna and Valerio Palmieri, with Maurizio Poletti directing and Claudia Cerea coordinating the organisation.

Video talks will be aired on Chi’s Instagram profile (@chimagazine): 2 episodes per week with exclusive guests to transport readers and digital users into the heart of the reality show. A successful formula that has made Casa Chi a must-see event for fans and allowed it to maintain exceptional growth rates: last year, the special edition of Grande Fratello totalled an impressive 36 million video views on social media (+140% compared to the 2022 audience), and that’s not counting reach and video views of all additional content (posts, stories, clips and trivia from backstage).

Casa Chi is curated by Massimo Borgnis, the director in charge of Chi: “Casa Chi has proven to be not only one of the most innovative formats on Instagram in recent years, but also one of the most successful. Now the time has come to expand its formula to other companies involved in the world of Chi. So this year our followers can expect lots of news and guests from not only the world of television, but also music and film. In short, an exclusive, immersive window into the world of entertainment, in the tradition of Chi”.

Casa Chi Vox Populi, hosted by Gilberto Savini in many Italian squares, accompanied by artists and social media talents to interview and collect opinions from the public, was also confirmed.

There was great success for Al Chiaro di Luna, the first, exclusive Charity Dinner organised by Chi, Italy’s most read “people” magazine. The dinner was held yesterday at the Grand Hotel Rimini to support the populations affected by the flood in Emilia-Romagna.

The Gala Dinner – which saw the participation of more than two hundred selected guests, including associations like Assolombarda and Federalberghi, Emilia-Romagna region institutions, Visit Romagna, Apt Servizi, companies including Orogel, and celebrities – was the event celebrating the “Insieme aiutiamo l’Emilia Romagna (Let’s Help Emilia-Romagna Together)” fundraiser launched by Mondadori Media, with Banca Mediolanum, in May for the populations affected by this tragedy. Fundraising will continue until 10 July. Proof of Italians’ good heart has once again been evidenced by a total donation that today exceeded 150,000 euros. This will be donated to specific reconstruction projects in the Emilia-Romagna region.

Many guests from the world of entertainment and business arrived at the Grand Hotel Rimini and were welcomed by the hosts: Chi‘s director, Massimo Borgnis; the managing editor, Alfonso Signorini; the CEO of Mondadori Media, Carlo Mandelli; and the owner of the Grand Hotel Rimini, Paola Batani. With them was TV Sorrisi e Canzoni‘s director, Aldo Vitali, and many other directors from Mondadori Media and Mediaset. Many business leaders and figures from the world of entertainment responded to Chi‘s charity appeal. The guests included: Milly Carlucci, Paola Barale, Simona Ventura, Giulia Salemi, Pierpaolo Pretelli, Elenoire Casalegno, Samantha de Grenet. Orietta Berti, Fabio Rovazzi, Achille Lauro, Sophie Codegoni, Alessandro Basciano, Alberto De Pisis, Elisabetta Gregoraci, and Ginevra Lamborghini also attended. Among the journalists were Alessandro Sallusti, Giorgia Venturini and Pierluigi Pardo and many others.

After the blue carpet, where all Chi‘s guests paraded, and the welcome cocktail, in the garden of the Grand Hotel, the evening continued with the charity dinner on the terrace. For the Chi fundraiser, Orietta Berti performed, singing the 2023 summer hit, La Discoteca Italiana, Mille e Luna Piena, while Alfonso Signorini played Chiaro di Luna by Beethoven, Romeo and Juliet by Nino Rota and Prelude, Op. 28, No. 4 by Chopin on the piano.

Chi‘s 2023 summer event then continued with the exclusive beach party on the beach of the Grand Hotel Rimini, with spectacles set up by sponsors, including experiences and games, like the VIP challenge with table football and music. After the live performance by Achille Lauro, the party continued with Claudio Cecchetto’s grand return to the deck.

The sponsors who helped make the success of this great event possible were: Eurotarget, Givova, Layla Cosmetics, Profumiamo Profumiamo. There were numerous partners, including: Antica Distilleria Petrone, Gruppo Deles, Orogel, Piemme, Profumiamo and Visit Romagna.

The best moments from the event were published on Chi‘s Instagram account and the brand’s more than 740,000 users were able to follow the whole evening live minute-to-minute (@chimagazineit; #alCHIarodiluna).

In the issue of the magazine, which will be on newsstands from Wednesday 5 July, readers will be able to read the full report about this special event.

Chi, the most widely read “people” magazine in Italy, has chosen one of the most iconic locations in Italy, the Grand Hotel Rimini, for a charity event that demonstrates great support for the cause, and that will be held on Wednesday 28 June.

An exclusive summer party, with the magical and evocative theme of “By Moonlight”, involving the stars and players from the jet set, entertainment, politics, entrepreneurship and the country, but which above all demonstrates a generous and supportive heart: the Chi Charity Gala Dinner will be the culmination of the “Let’s Help Emilia-Romagna Together” fundraiser launched by Mondadori Media, together with Banca Mediolanum, in the hours immediately following the flood. All the proceeds from the dinner, in which more than two hundred entrepreneurs and celebrities will take part, will be donated to the Emilia-Romagna region through a dedicated account to support people and communities affected by floods and landslides.

“Helping those in need is increasingly urgent in our society”, said Alfonso Signorini, Chi managing editor. “Distracted by a thousand and one things, an emergency is enough to make us understand how important it is to be helpful. Nothing makes us feel better than being supportive. And it’s beautiful that Chi, who’s always been a symbol for escapist and leisure reading, is alongside the people of Emilia-Romagna for such an important cause. We’ll get back to entertaining, but now’s the time to act”.

“We want this gala evening to be a small but significant contribution to reviving a place, the Romagna Riviera, and a region, Emilia-Romagna, which has always been linked to the history and stories of Chi and its figures”, said Massimo Borgnis, the magazine’s editor-in-chief. “So what better opportunity to strengthen this bond by starting in the most symbolic place of the Riviera, the Grand Hotel Rimini, a concrete show of support, so that with the help of everyone, Romagna will soon return to being a place for la dolce vita, a place that’s about hospitality, joy and fun, which has been part of our holidays and our dreams and which Chi loves to describe in its pages”, Borgnis concluded.

Chi Summer Night: an exclusive evening by moonlight

Hosting the great party at Chi‘s invitation is the Grand Hotel Rimini of the Batani Group, a Liberty building of outstanding beauty, one of the iconic locations in Federico Fellini’s Amarcord, an incomparable location in the seaside history of the Riviera and of Made in Italy tourism.

“I’m pleased that, after the break due to the pandemic, Chi and Mondadori Media, to whom we have become great friends with and collaborated many times, have chosen the Grand Hotel Rimini and Romagna for their summer party. It will be a special evening, which has an even greater meaning, given the commitment made by everyone in the charity collection for the Emilia-Romagna region. It’s one more demonstration that if tourism is working, it can help those affected by the flood”, said Paola Batani, CEO of the Batani Group Select Hotels.

The exclusive event will start at 6:30 pm with an extraordinary blue carpet to welcome guests with a very impressive entrance in the Piazza Fellini, a grand thoroughfare for the public and the whole city. A welcome cocktail will follow in the majestic setting of the outdoor garden of the Grand Hotel Rimini, which will be set up with bright spheres to recall the theme of the evening, charming corners and a band that will play for guests throughout the cocktail.

Then the Charity Gala Dinner will begin, with a placée dinner, reserved for more than 200 guests, including entrepreneurs, associations and stars from the world of entertainment, on the terrace of the hotel that will end with a magnificent artistic performance. The tone of the evening will change for the third part: the after party on the private beach of the hotel that will be transformed into a exclusive club with musical performances, DJ sets, open bars and many corners that will entertain guests and be great fun for them.

On Chi‘s Instagram account, users will be able to follow the whole evening live minute-to-minute (@chimagazineit; #alCHIarodiluna)

Event sponsors and partners

Supporting Chi on this special occasion are institutions and companies who responded to the call for support launched by the magazine and who are participating in the Charity Gala Dinner. These include: Assolombarda, Federalberghi nazionale and Orogel.

The sponsors include:

• EuroTarget, a brand distributing new and semi-new automobiles, where the customer is placed at the heart of the consultancy and not the vehicle. They recently acquired the former Lamborghini Factory in Pieve di Cento, which will become the new headquarters for the more than 50 people who make up this innovative dealership. The EuroTarget staff will support the stars of the show on the blue carpet and on the beach for the summer night of Chi “By Moonlight”;
• Givova, the internationally recognised Campania brand that has become a leader in sportswear and more in a few years, and that has always supported Chi‘s initiatives with commitment and enthusiasm. Givova will also be here for this event with a corner on the beach, dedicated to well-being, which will become a fun meeting place for everyone;
• the historic Milanese company Layla Cosmetics will be there with an area dedicated to Beauty where it will offer make-up experiences to guests;
• Profumiamo Profumiamo will make the exhibit even more magical with special perfumers

The partners:

• ANTICA DISTILLERIA PETRONE will offer its renowned bitters and liqueurs;
• The Deles Group will be the star of a scenic beach showcooking with their Oyfr barbecues during the beach party;
• Orogel, the strategic partner for the evening and Chi, will have a corner on the beach where guests will be able to enjoy delicious snacks late into the night. The Fondazione F.OR. (FruttDORO OROGEL) is at the forefront of support and has launched targeted interventions to help the flooded populations with supplies of food products and materials for removing the mud: it is setting up important investments for the most affected people, the agricultural partners and has carried out an important recovery operation for historical material (ancient books and library archival items) from different municipalities in Romagna with the regional office.
• Visit Romagna will bring a preview of the Notte Rosa (Pink Night), a main event in the Riviera, to the beach, which will take place from 7 to 9 July, dedicated this year to the Pink Fluid theme.

The creative exhibit is entrusted to the Grand Hotel Rimini together with the agency Left&Right.

Fundraising 

“LET’S HELP EMILIA-ROMAGNA TOGETHER” is the name of the fundraising initiative open to readers, followers, customers and friends launched by Mondadori Media and Banca Mediolanum in the hours immediately following the flood. Everyone can contribute by sending a donation to the dedicated current account number in the name of “BANCA MEDIOLANUM – IBAN IT54O0306234210000002727272 – CAUSE: LET’S HELP EMILIA-ROMAGNA TOGETHER”.

Together is the initiative’s keyword: thanks to everyone’s generosity, every Euro collected will be donated to the Emilia-Romagna region to support people and communities affected by floods and landslides.