International brands

Giallozafferano, Italy’s leading food media brand, is building up a strong international profile. Little more than a year after its launch abroad, it has been winning record numbers, with 25 million followers for its English-language versions, and growing its international social profiles to more than 1.2 million new fans a month.

These results, added to the 20 million people who follow the Italian version, have made Giallozafferano the world’s fourth most popular cooking brand on social media.

This outstanding success is driven by competitive positioning and continuous expansion, leading Giallozafferano to reach a total fanbase of 45 million people and become a go-to brand for a global public of food-lovers keen to learn about and try Italian dishes and ingredients.

A key factor in the Mondadori Group brand’s extraordinary international results are its TikTok accounts: @giallozafferano_en and, above all, @gzfoodqood, a profile with more than 17 million followers, which has established itself as the world’s third most followed cookery account on TikTok.

Significant success has also been achieved by the @GialloZafferanoLovesItaly Facebook profile, which has more than 4.4 million fans, and on YouTube, where the English version has beaten the 1 million subscribers threshold, winning the “Golden Creator Award”.

These impressive results are joined by yet another record: more than 2 billion video views in the last 90 days on the international Facebook, Instagram, YouTube and TikTok channels.

A winning offer that combines exclusive content and original-language versions to engage an ever wider public and become a cookery benchmark, even for the younger generations. Giallozafferano‘s recipes and suggestions involve some of the top talents in the food creator team, which increasingly has become the heart of the brand’s success formula. They include Daniele Rossi with his gourmet cuisine, the little Cooker Girl from the region of Piedmont and Italo-American Nonna Pia.

Extraordinary numbers, which the Giallozafferano international channels have achieved with an offer that has also been successfully developed on the English-language website Giallozafferano.com. The most viewed content includes some of the most famous Italian recipes in the world, from tiramisù to carbonara and amatriciana.

Grazia USA, the American edition of Grazia, launched as a result of the licensing agreement entered into by the Mondadori Group with Pantheon Media Group LLC, is in the running to win the title of “Best Website & Mobiles Site” in the Fashion and Beauty category of the 2022 Webby Awards.

The International Academy of Digital Arts and Sciences (IADAS) announced the nomination, the committee promoting the prestigious award, made up of the most pre-eminent experts in the digital and technology industry in the USA. At the 26th edition of the Webby Awards – whose winners, announced on Tuesday, 26 April, will receive the award on Monday, 16 May at the historic Cipriani Wall Street in New York – in addition, Grazia USA can boast a double honourable mention in the Websites & Mobile Sites categories – Best Visual Design – Aesthetic and Social – Fashion and Beauty.

A result that further consolidates the success of the first 100% Italian fashion brand in one of the largest and most important countries in the world for fashion and luxury goods.

“We are thrilled that Grazia USA has received a nomination at the Webby Awards: a prestigious award, which, just over a year after its launch, confirms the strength and vitality of our brand in an important market such as the US, contributing not only to consolidating the positioning of Grazia in the fashion and luxury markets, but also to strengthening the founding values of its DNA”, said Daniela Sola, Managing Director International Business of Mondadori Media.

“We are honoured that the Academy has selected Grazia USA in the very first year of operation, not only as a media brand, but also as a contemporary reality alongside consolidated and well-established brands with great traditions”, underlined Melissa Cronin, President and Chief Operating Officer of Pantheon Media Group.

“This year’s nominees are really engaged in the evolution of digital culture and society in the most diverse categories: Websites & Mobile Sites, Video, Advertising, Media & PR, Apps & Software, Virtual & Remote, Podcasts, Social and Video Games”, says the International Academy of Digital Arts and Sciences. “Ultimately, they represent an incredibly stimulating mix of well-established brands on the web and independent projects, but also celebrities and viral phenomena. Of the more than 14,000 entries received from the 50 American states and more than 70 foreign countries, the best ones selected – totalling 12% – will have the chance to win a Webby Award”.

Voting for the 2022 Webby People’s Voice Awards – a parallel edition which allows the public to express their preferences in the same categories reviewed by the experts – will remain open until 11.59 am on Thursday, 21 April. To support Grazia USA in the Fashion & Beauty category, click here .

 Grazia is the first 100% Italian fashion magazine to have exported its successful formula all over the world, from Italy to the United States. The Mondadori Group brand, which today has 21 editions in a total of 23 countries, reaches a global audience of 15 million readers and 45 million unique users, with over 30 million followers on social media.
Present on the American market with the first global digital platform graziamagazine.com, Grazia USA has already received coveted recognition as “Best New Magazine Launch 2021”, awarded based on the brand’s demonstrated ability to combine quality content and unmistakable and up-scale style, consisting of fashion, art, culture and beauty, but also travel, design and entertainment.

Grazia USA, the American edition of Grazia created under a licensing agreement signed by the Mondadori Group with Pantheon Media Group LLC, has been named “Best New Magazine Launch” of 2021.

Grazia USA was chosen for the honour out of more than 120 new publications launched in America during the past year thanks to its ability to combine quality content with cutting-edge images in the magazine’s inimitable refined style. The honour was awarded as a result of the ranking drawn up by Samir Husni, founder and director of the Magazine Innovation Center at the School of Journalism and New Media of the University of Mississippi.

The acknowledgement crowns the success of the first 100% Italian fashion brand on one of the world’s biggest and most important markets for fashion and luxury goods.

Present on the American market through the global digital first platform graziamagazine.com, Grazia USA launched its first quarterly print issue on 23 September 2021 under the title “Evolution”. The 356-page special edition celebrated three women who have risen to success on the American cultural and social scene, featured on three exclusive covers: nine-time Olympic medal winner Allyson Felix, British supermodel and designer Alek Wek, and Canadian singer, actor and activist Jordan Alexander

The début of Grazia USA marks a turning point for American fashion magazines in a year when the United States saw twice as many new print magazines launched as in 2020.

The brand has been a success with American readers right from the start for its unique cosmopolitan blend of fashion, art, culture and beauty, as well as design, travel and entertainment, putting new generations in contact with the most influential, renowned names in the fashion industry thanks to distribution through the world’s most exclusive retailers.

“We’re proud of this acknowledgement obtained by Grazia USA and very happy with the results achieved by our partner Pantheon Media Group in the United States. Our brand’s business model based on a global multi-channel approach has great potential for development on other markets too, combining authoritative content with strategic use of data for positioning that really makes us stand out,” emphasised Daniela Sola, International Business Managing Director for Mondadori Media.

“It’s a great honour to receive this award. I’m very proud of the work the editorial staff of Grazia USA has done, leading to creation of an outstanding product that meets the requirements of both readers and advertisers. We’re lucky to have our partners’ support conveying quality content about fashion, luxury, entertainment and much more to over 400,000 certified readers and millions of site visitors every month,” said Brendan Monaghan, Chief Global Brands Officer and Executive Vice-President of the Pantheon Media Group.

Grazia is the first 100% Italian fashion magazine to have exported its successful formula all over the world, from Italy to the United States. The Mondadori Group brand, which now has a total of 21 editions in 23 countries, reaches a global audience of 15 million readers and 45 million unique visitors, with more than 30 million followers on social media.

Grazia USA, the international edition of Grazia born out of the licensing agreement between the Mondadori Group and Pantheon Media Group LLC, launches today the first US print edition of the Mondadori Group brand.

The debut strengthens the presence of the first 100% Italian fashion magazine on one of the world’s largest and hottest fashion markets.

The new issue of Grazia USA – 356 pages, released quarterly – features three different exclusive covers that flesh out the “Evolution” concept, celebrating three prominent women on the American cultural and social scene: nine-time Olympic medalist Allyson Felix, British supermodel and designer Alek Wek, hailed for her influence on the idea of beauty in the fashion industry, and Canadian singer-songwriter and actress Jordan Alexander, an advocate of LGBTQ+ and coloured people’s rights. The content from the three cover stories also unfolds on social channels, on Grazia USA’s website and through dedicated newsletters, creating a contemporary and unique platform.

Grazia USA will count a total circulation of 400,000 copies, reaching an audience hungry for fashion, art, culture and beauty, as well as for design, entertainment and travel, leveraging on the signature cosmopolitan mix of the brand. The first issue has received a great response from the market in terms of advertising sales, with advertisers including major luxury brands such as Armani, Etro, Loro Piana, Tiffany, Dior, Vuitton and Harry Winston.

Positioned in all the major fashion and luxury countries, Grazia is the first 100% Italian fashion magazine to have exported its successful formula worldwide, from Italy to the United States. The Mondadori Group brand, which currently counts a total of 21 editions in 23 countries, reaches a global audience of 15 million readers, 45 million unique users and over 30 million followers on social channels. 

The US edition of Grazia made its debut in October 2020 through the global digital-first platform graziamagazine.com featuring Kim Kardashian West. Since then, Grazia USA has enjoyed an unprecedented online growth, peaking at 5.2 million monthly active users, with a readership that is predominantly female, 50% under 30 years old.

The new quarterly issue of Grazia USA will be distributed at all Barnes & Noble bookstores, selected retail outlets in the U.S. and Canada, online at https://www.magazinecafestore.com/products/grazia-usa-magazine and on graziamagazine.com/subscribe.

Pantheon Media Group (PMG), the publisher of Grazia USA, has signed a letter of intent with Mondadori Group to launch Grazia in Japan, Hong Kong, Singapore, Malaysia, Taiwan, Indonesia and Thailand, between September 2021 and the end of 2022.

Positioned on all the established fashion and luxury markets, Grazia is the first 100% Italian fashion magazine to have exported its successful formula worldwide, from Italy to the United States. The Mondadori Group Brand, wich now counts 21 editions worldwide in 23 countries, reaches a global audience of 15 million readers, 35 million unique users and over 20 million followers on social media.

“Luxury brands have made a giant geographical pivot to Asia and have declared their intent to make APAC (Asia-Pacific) a priority,” said Dylan Howard, Chief Executive Officer of PMG. “As these brands meet the demand of high-spending luxury customers, Grazia will play a pivotal role in engaging with these users throughout innovative, one-of-a-kind digital platforms and trusted, respected editorial content.”

“Pantheon Media Group has established itself as a premier partner for Grazia, with a dramatic surge in traffic since Grazia USA launched through the platform graziamagazine.com. The new business model, which has strong potential for development in other international markets too, blends authoritative content and a strategic use of data to create a distinctive positioning, addressing the needs and interests of users and advertising custumers,” said Daniela Sola, Managing Director International Business of Mondadori Media.

Dylan Howard, Chief Executive Officer of PMG, also announced the hiring of Brendan Monaghan as PMG’s Executive Vice President and Global Chief Brand Officer overseeing the expansion into Asia and Grazia USA. He will report to Mr. Howard.

Mr. Monaghan recently returned to the United States from Hong Kong, where he served as Chief Commercial Officer of Tatler Asia Group overseeing all business, marketing, and event functions for all advertising categories at the media company. Prior to that, Mr. Monaghan led fashion and luxury digital and print sales along with marketing as Chief Fashion & Luxury Officer across Condé Nast’s entire portfolio. Monaghan also will oversee all advertising sales efforts for PMG’s burgeoning international and luxury portfolio, in addition to editorial, business affairs, and consumer marketing.

“Brendan is a natural born leader and true innovator with demonstrated sales expertise across every media platform,” said Dylan Howard. “During his tenure at Tatler Asia Group, Brendan proved that premium content – matched with data and insights – produced across all media platforms is the most powerful combination for creating audience connections. I am thrilled Brendan chose Pantheon and Grazia as his next home upon returning to the United States.”

Monaghan joins Jillian Maxwell, Grazia USA’s Chief Revenue Officer, and David Thielebeule, Editor in Chief and Chief Creative Officer of the U.S. edition. Both will now report to Mr. Monaghan.

“I am thrilled to be a part of Grazia‘s exciting global expansion plans, and to join Jillian and her team. Grazia is one the of the most iconic and most powerful brands in the world, and I am honored to be a part of taking it to new heights. The opportunities that lie ahead have no ceiling,” said Brendan Monaghan, Executive Vice President and Global Chief Brand Officer of PMG.

PANTHEON MEDIA GROUP, LLC

Pantheon Media Group (PMG) is an independent next-generation media company that brings one of the most prestigious fashion magazines, born in Italy in 1938, to the biggest fashion market in the world. PMG is the exclusive publisher of Grazia USA, a global digital-first platform with a quarterly 400-page print edition due out in September 2021.

Three stars for three digital covers: actresses Kate Bosworth and Elizabeth Olsen and musician Keke Palmer are the celebrities picked by Grazia USA for the launch of the new digital covers created to mark the New York Fashion Week.

Three leading female personalities from the world of fashion and entertainment revered by the American public posed for three exclusive fashion shoots, perfectly embodying the mix of quality content that distinguishes the editorial formula of the new international edition of Grazia: fashion, beauty, personalities, as well as topical issues such as inclusion, sustainability and diversity.

Launched last October under a licensing agreement with the American publisher Pantheon Media LLC, in just a few months Grazia USA has established itself as one of the most innovative publishing brands in the fashion world in the United States.

“Our magazine is for the women who are changing the world,” said editor of Grazia USA David Thielebeule. “For over 80 years, Grazia has defined international style with an Italian twist. It is also clearly focused on inclusion, dynamism and optimism. From New York to Los Angeles, Chicago and Miami, Grazia USA has already become the most exciting, elegant and innovative magazine for the women who are changing the world”, pointed out Thielebeule.

Since its launch, the Grazia USA platform has reached a total audience of 4.6 million unique users, of whom almost 50% are women in the 18 to 34-year-old age range, becoming a point of reference for style, beauty, culture and lifestyle.  A success that is also confirmed by the traffic on the graziamagazine.com/us platform, which has grown by 48% since its debut last October, on the occasion of the exclusive international collaboration with Kim Kardashian-West. In addition to the audience on the platform, Grazia USA also boasts a social reach of more than 3 million in the month of January alone.

“We are really proud of the great results achieved with Grazia USA, thanks to a successful formula that hinges on a global and multi-channel approach. The new business model, which has strong potential for development in other markets too, blends authoritative content and a strategic use of data to create a distinctive positioning, addressing the needs and interests of readers,” said Daniela Sola, managing director international business of Mondadori Media.

“Grazia USA will also provide strategic advertising solutions for brands seeking to reach an audience of sophisticated consumers by developing integrated and specific marketing offers for the world of luxury and lifestyle”, added Jillian Maxwell, Chief Revenue Officer of Grazia USA. “We are very optimistic that our growth will continue, as our business initiatives align with fundamental shifts in consumer behaviour. We have created exclusive content for the New York Fashion Week and will continue along this line as well as developing our ever-growing community of users”.

Grazia USA, the new international edition of Grazia, the result of a licensing agreement between the Mondadori Group and Pantheon Media LLC, has appointed Jillian Maxwell chief revenue officer and executive vice-president. In her new position, Jillian Maxwell will work in close collaboration with editor-in-chief and creative director David Thielebeule.

As chief revenue officer, Jillian Maxwell will be responsible for defining and executing the marketing strategy and brand partnerships, with a focus on identifying new categories of interest and the creation of an ad hoc audience, with a view to reinforcing retail sales through innovative editorial initiatives, live and virtual events, videos and social media.

“Luxury brands want to find new and niche audiences,” declared Jillian Maxwell. “Few partners today can claim that 50% of their audience is made up of women between the age of 24 and 34. Grazia USA is one of them. The growth recorded in October 2020 – when the title made its debut on one of the world’s leading luxury markets – is without question extraordinary. This fact, alongside the vision of David Thielebeule, offers additional advantages to clients seeking to intercept a new audience and draw on figures able to ensure a solid future for their business. I am delighted to be joining such an innovative a team, with which I share the objective of creating significant and engaging opportunities for clients.”

With over 16 years of experience behind her, before taking on her new role Jillian Maxwell was executive director of international fashion at the WSJ Magazine. Before which, as brand director of the founding team of the WSJ Magazine, she contributed to the creation of its well-known platform WSJ Innovators, where she developed the magazine’s global business strategy. She has also been director of marketing strategy at Harper’s BAZAAR and sales director of international fashion & luxury and American fashion & retail at Refinery29, where she expanded digital partnerships in the fashion and luxury sectors. She began ger career at Condé Nast as merchandising editor for the magazine Glamour.

“There are very few professionals in this sector with the skills that Jillian in the media, both digital and print, in marketing and advertising and with her proven track record of experience in helping both small and medium-sized brands to grow. She has worked with top manager, corporate marketing directors and advertising agencies for years and become a figure of reference for various brands,” explained David Thielebeule, editor-in-chief of Grazia USA. “Jillian is also able to understand the challenges and opportunities for publishers, having been at the top of the WSJ Magazine, where, year by year, she drove profitability and grew revenues through new channels. Jillian is an undisputed leader that knows how to consolidate high performing teams and is able to create strategic partnerships while ensuring growth for clients. Her arrival at Grazia is exceptionally good news and we are extremely confident in our approach that aims to fully enhance and valorise our audience.”

Present in all of the most important fashion and luxury markets, Grazia is the leading 100% Italian fashion brand to have exported its successful formula around the world, from Italy to the United States, creating a dynamic network with a total of 21 editions and a global audience of 15 million readers, 35 million unique users and more than 20 million followers on social media.

Grazia USA, the American edition of Grazia, launched as a result of the licensing agreement entered into by the Mondadori Group with Pantheon Media Group LLC, is in the running to win the title of “Best Website & Mobiles Site” in the Fashion and Beauty category of the 2022 Webby Awards.

The International Academy of Digital Arts and Sciences (IADAS) announced the nomination, the committee promoting the prestigious award, made up of the most pre-eminent experts in the digital and technology industry in the USA. At the 26th edition of the Webby Awards – whose winners, announced on Tuesday, 26 April, will receive the award on Monday, 16 May at the historic Cipriani Wall Street in New York – in addition, Grazia USA can boast a double honourable mention in the Websites & Mobile Sites categories – Best Visual Design – Aesthetic and Social – Fashion and Beauty.

A result that further consolidates the success of the first 100% Italian fashion brand in one of the largest and most important countries in the world for fashion and luxury goods.

“We are thrilled that Grazia USA has received a nomination at the Webby Awards: a prestigious award, which, just over a year after its launch, confirms the strength and vitality of our brand in an important market such as the US, contributing not only to consolidating the positioning of Grazia in the fashion and luxury markets, but also to strengthening the founding values of its DNA”, said Daniela Sola, Managing Director International Business of Mondadori Media.

“We are honoured that the Academy has selected Grazia USA in the very first year of operation, not only as a media brand, but also as a contemporary reality alongside consolidated and well-established brands with great traditions”, underlined Melissa Cronin, President and Chief Operating Officer of Pantheon Media Group.

“This year’s nominees are really engaged in the evolution of digital culture and society in the most diverse categories: Websites & Mobile Sites, Video, Advertising, Media & PR, Apps & Software, Virtual & Remote, Podcasts, Social and Video Games”, says the International Academy of Digital Arts and Sciences. “Ultimately, they represent an incredibly stimulating mix of well-established brands on the web and independent projects, but also celebrities and viral phenomena. Of the more than 14,000 entries received from the 50 American states and more than 70 foreign countries, the best ones selected – totalling 12% – will have the chance to win a Webby Award”.

Voting for the 2022 Webby People’s Voice Awards – a parallel edition which allows the public to express their preferences in the same categories reviewed by the experts – will remain open until 11.59 am on Thursday, 21 April. To support Grazia USA in the Fashion & Beauty category, click here .

 Grazia is the first 100% Italian fashion magazine to have exported its successful formula all over the world, from Italy to the United States. The Mondadori Group brand, which today has 21 editions in a total of 23 countries, reaches a global audience of 15 million readers and 45 million unique users, with over 30 million followers on social media.
Present on the American market with the first global digital platform graziamagazine.com, Grazia USA has already received coveted recognition as “Best New Magazine Launch 2021”, awarded based on the brand’s demonstrated ability to combine quality content and unmistakable and up-scale style, consisting of fashion, art, culture and beauty, but also travel, design and entertainment.

The Mondadori Group has announced the signing of a licensing agreement with Pantheon Media Group LLC (PMG), a New York-based media company, to launch Grazia in the United States.

Thanks to this deal, Grazia, the first 100% Italian fashion brand with over 20 international editions, strengthens its global presence and lands in one of the most important countries for the luxury and fashion industry.

Grazia USA will introduce a new business model in the American media landscape, with strong growth potential on other markets too: innovative and strongly identity-driven, it will develop through a global multi-channel platform comprising digital, video and social content, complemented by print editions starting from September 2021.

“The arrival of Grazia in the United States is a highly significant event, the first time an all-Italian fashion magazine lands on the US market with a formula that gives a perfect answer to the new needs of readers, users and businesses. In today’s historical juncture, it bears witness to the strength of a brand that has always stood at the forefront, becoming an icon of international renown, leveraging on its authoritative content and incomparable identity,” said Ernesto Mauri, CEO of the Mondadori Group.

These are the main strengths that have allowed the Mondadori Group’s magazine to chart a course of international expansion that has led it to establish a foothold in 23 countries worldwide, in all the major fashion and luxury markets.

“The arrival of Grazia USA is a transformative event that significantly reshapes the fashion and beauty landscape in the United States with a bold type of next generation media organization. The USA edition of Grazia aims to establish itself as the most prominent and influential guide to fashion, with a mission of crafting impactful visual storytelling and thought-provoking and top-tier journalism to empower and inspire readers”, said Dylan Howard, CEO of Pantheon Media Group LLC and Publisher of Grazia USA.

Grazia USA is online on the new platform www.graziamagazine.com/us with a stellar presence: Kim Kardashian-West, who takes on the lead role in an exclusive international project on the brand’s channels.

The new Grazia USA platform will further strengthen the global multi-channel system of the Grazia International Network. With an audience that currently reaches every month a total of 15 million readers, 35 million unique users and over 20 million followers on social media worldwide, the new platform developed by Grazia will become an exclusive global reference point in the fashion industry for an increasingly wide audience of readers, users and businesses.

Carla Vanni, director of the Grazia International Network, the global multi-channel system created by the Mondadori Group for the launch of the Grazia brand around the world, has received the “Tao Award Excellence 2020 for Journalism” as part of the Taomoda Awards.

This recognition underlines the special characteristics of an extraordinary journey during which Carla Vanni, after a series of leading roles in Italian magazines, was able to successfully accompany the spread of Grazia also at an international level.

A journey that has enables the Mondadori Group magazine to become, in just a few years, the leading 100% Italian fashion brand, with twenty editions around the world; from Europe to China, and reaching every month an overall community of 15 million readers, with sales of over 10 million copies every month, 35 million unique users and around 20 million followers on social media.

Carla Vanni has been the director of Grazia International Network since 2005. After graduating in law from the University of Milan she began her journalistic career on the fashion staff Grazia, of which she was the editor from 1978 to 2006. Over her career, Carla Vanni has also been the editor of Grazia Casa and editorial director of important magazines, including Marie Claire, Cento Cose Energy, Donna Moderna. Other prices she has received include:  a Montenapoleone d’oro, for best fashion journalist (1970); The Oner, as journalist of the year (1987); the Premio Gullace (1995), “for her constant attention to the problems of women”; the literary prize Castiglioncello Costa degli Etruschi (2001); the Premio Milano for fashion (2003); the Premio Forte dei Marmi Dietro la bellezza (2003); the Premio Fondazione Marisa Bellisario (2003); the Premio Pitti Immagine for her career (2008) and the Mayor of Milan’s Prize (2010) given to women who, thanks to their work, contribute to the development and the life of the city.

The Tao Awards 2020 ceremony was held during the Gala di Taomoda, an international event organised by the Region of Sicily, of which the patron if the Camera Nazionale della Moda Italiana (the Italian Chamber of Fashion) and organised in collaboration with the offices of the regional councillors for Tourism, Sport and Entertainment, the Department of Productive Activities and the Depertment for Cultural Heritage.