Fuorisalone 2023: 400,000 visitors for the “Interni Design Re-Evolution” exhibition

It's been a great success with public at the University of Milan, at Eni Space in the Botanical Garden of Brera, at the Audi House of Progress at the Portrait Milano, at Eataly Milano Smeraldo and in De Castillia 23 of Urban Up | Unipol

The first digital installation at the Torre Velasca was viewed by more than 150,000 users

With this appointment, INTERNI confirms its outright leadership in the living sector, both professional and beyond, and in design system communication for fans of the beautiful project.

INTERNI DESIGN RE-EVOLUTION confirmed and exceeded expectations at FuoriSalone 2023 that gave the design project community a great gift in terms of research, sustainability and the future.

From 17 to 26 April, the event, created and coordinated by the Mondadori Group magazine directed by Gilda Bojardi, has produced record numbers, recording an audience presence of 400,000 people in the three institutional venues: the University of Milan, Eni Space in the Botanical Garden of Brera, and the Audi House of Progress at the Portrait Milano. It’s also been a great public success in its two satellite locations:  Eataly Milano Smeraldo and De Castillia 23 by Urban Up | Unipol. In addition, more than 150,000 users viewed the first fully digital installation at the Torre Velasca.

This edition of the exhibition has translated the concept of Evolutionary Thought into experimental installations, intended as a design tool for new known and unknown territories: physical and digital, multimedia, present and future.

With the contribution of the 3 co-producers (Audi, Eni and Whirpool) and in collaboration with companies and institutions, INTERNI has gathered more than 40 famous and young Italian and international designers and architects and some artists, in a fusion between Architecture, Design and Art.  For the exhibition, 40 installations, micro-architectures and macro-objects have been created, all site-specific that – together with conferences, talks, live performances and showcases – have created a varied mosaic of styles and visions, as well as time for discussion, attracting thousands of people. Visitors included large numbers of Italian and international journalists, who provided excellent coverage for INTERNI Design Re-Evolution in the daily papers, on radio and TV, in the trade press and in popular magazines, and ensured a continuous presence for the exhibition on the main social channels and the web.

The INTERNI exhibition confirms its place as the iconic event of the FuoriSalone, created as an initiative of the magazine’s editor, Gilda Bojardi. The foundation of its success is the outstanding design and cultural content of the installations, the internationally famous brands involved, flanked by smaller operations who also offered exhibits of great interest.

The exceptional response from both the public and the media reflects the absolute leadership of INTERNI in the professional living sector and in design system communication.

We thank the co-producers Audi with Gabriele Chiave and Controvento, Eni with Italo Rota and CRA Carlo Ratti Associati, Whirlpool with Odile Decq Studio, and all the companies, designers and architects who participated: Mirage with Andrea Boschetti and Metrogramma, It’s Natural, Centrorochas and ApexBrasil with Vivian Coser, Annaka with Annabel Karim Kassar Architects, Felis with Intro and FMG Shapes with Massimo Iosa Ghini, AXA IM Alts with Ma Yansong and Andrea D’Antrassi MAD Architects, Mapei and ICA Group with One Works, ApexBrasil with Bruno Simões, Roca with Benedetta Tagliabue EMBT Architects, Landscape Festival with Topotek 1, Sanlorenzo with Piero Lissoni, Galleria De Ambrogi with Gianluigi Colin, Amazon with Stefano Boeri Interiors, Simone Micheli, DotGallina with Jacopo Foggini, Artemide with MCA – Mario Cucinella Architects, Missoni with Alberto Caliri, Tile of Spain with Tomás Alonso Studio, Itelyum with Roberto Banfi/Studeo Group, Caparol, Build-Up with Silvio De Ponte Architects, Labo.Art with Ludovica Diligu, Studio Gum with Sergio Fiorentino, Besenzoni with Francesco Forcellini, Halo Edition with Mandalaki, Ever In Art with Marco Nereo Rotelli, Embassy of Italy in Madrid with Carmelo Zappulla External Reference, Levi’s with Ian Berry, Giannoni & Santoni with Gianni Lucchesi, Fidenza Village with Urbansolid, Pedrali, Zambaiti Parati, Concreta with CaberlonCaroppi, Boero with Francesca Grassi/Italo Rota Studio, Cimento with Parisotto + Formenton Architects, Atelier Biagetti, Eataly with Paola Navone/Otto Studio, Urban Up | Unipol De Castillia 23 with Maria Cristina Finucci, Hines with Elena Salmistraro.

Interni presents the exhibition event “Design Re-Evolution”: design as evolution, revolution, fusion and sustainability

From April 17 to 26, over 40 installations across six locations in the heart of the city: the University of Milan, the Eni Space at the Brera Botanical Garden, the Audi House of Progress at Portrait Milano, Eataly Milano Smeraldo, De Castillia 23 by Urban Up | Unipol and the Torre Velasca.

The magazine engaged over 40 architects, designers and artists in collaboration with prestigious businesses, start-ups and institutions

Over 40 creative projects by a line-up of more than 40 designers from Italy and around the world across 6 iconic locations in Milan, which will play host to 9 days of events, meetings, and talks with leading figures in design culture and much more. These are the numbers that matter for INTERNI Design Re-Evolution, the eagerly awaited exhibition-event created by INTERNI, the Mondadori Group interiors and contemporary design magazine, and curated by Gilda Bojardi. The events take place from 17 to 26 April in the courtyards of the University of Milan, the Eni Space at the Brera Botanical Garden, and at Portrait Milano, home of the Audi House of Progress.

This year, INTERNI, a long-time champion of new spaces for creativity, is adding Eataly Milano Smeraldo, De Castillia 23 by Urban Up | Unipol and the Torre Velasca to the three “institutional” locations.

In collaboration with the City of Milan, INTERNI Design Re-Evolution is one of the main initiatives of Milan Design Week and FuoriSalone 2023, created in 1990 by the magazine’s editor-in-chief, Gilda Bojardi, and universally recognised as the leading event for international design and architecture.

INTERNI Design Re-Evolution aims to offer a collective and multidisciplinary reflection on the role of evolutionary thinking as a design tool for new territories, both known and unknown, physical and digital, present and future.

“The Design Re-Evolution is a revolution, because it aims to redevelop the land, the objects that inhabit it, the materials with which they are made, and the energy used to create them”, explains Gilda Bojardi, editor-in-chief of INTERNI. “But it is also evolution, because it develops through a synergy between various disciplines – such as science, art and set design – fostering positive exchanges between individuals, businesses, institutions, and, of course, the citizens. And it is a process, in that it is a way of conceiving, producing and sharing ideas in order to reach a new configuration of the spaces in our lives. The Design Re-Evolution therefore approaches the home in the sense of a ‘mirror for the soul’, in the words of Mario Praz, encouraging the circulation of information and contacts on possible circular economy solutions. The exhibition event thus helps to build new landscapes to promote new interaction between people and environment, in a profound dialectical relationship with nature”.

But INTERNI Design Re-Evolution also explores territories that are still beyond our knowledge, from the Metaverse to the farthest universe. Because it is in this realm of creativity, where we may well feel out of our comfort zone, that the empathy inherent to design becomes a tool which strengthens imaginative power and the ability to interpret human emotion. Combined with solid professionalism and design ethics, these qualities allow us to understand, conceptualise and experience the evolution of our planet.

Interni presenta la mostra-evento “Design Re-Evolution”

The three co-producers of the exhibition eventi: Audi, Eni and Whirlpool

The main sponsors of INTERNI Design Re-Evolution are three premium brands active in the field of sustainability: Audi, a leading car manufacturer with a comprehensive commitment to providing sustainable mobility, has innovation and progress in its DNA; Eni, an integrated energy company, launched a new strategy in 2020 which will allow it to reach its goal of zero net emissions by 2050 and to supply a range of totally decarbonised products, combining environmental and financial sustainability and focusing on technological leadership built over years of research and innovation; Whirlpool is a global leader in domestic appliances, thanks to its solutions with cutting-edge design created to improve the quality of domestic life. Each co-producer is presenting a high-impact installation with their own interpretation of the theme of the exhibition event.

At Portrait Milano, Corso Venezia 11 _ Audi House of Progress

Human values are central to The Domino Act, an installation representing Audi‘s vision of sustainable mobility. A circular structure of 22 monoliths encloses and protects the Audi skysphere concept car, their multiplying reflections acting as a reminder of the importance of working together. Located in the magnificent Piazza del Quadrilatero of Portrait Milano, Milan’s exclusive new hotel complex occupying the spaces of the former Seminary of the Archbishop in Corso Venezia, it was designed for Audi by Gabriele Chiave with Controvento. It brings an artistic sensibility to the principle of the Sustainability Domino Act, highlighting how decisive action in a strategic area can trigger a virtuous knock-on effect. The key presence of the Audi skysphere concept, demonstrating the perfect blend of emotion and technology with people at its centre, recognises research and progress as defining factors in the Brand’s strategy and its roadmap to decarbonisation.

At the Brera Botanical Garden – Eni Space

The Brera Botanical Garden is transformed into Eni Space, hosting Walk the talk – Energy in motion, a large interactive game. With one of Milan’s most beautiful gardens as its backdrop, the design tackles the FuoriSalone “Future Lab” theme through an intriguing giant game board all about the evolution of mobility, representing the activities and vision of Eni Sustainable Mobility. Developed by Italo Rota and CRA – Carlo Ratti Associati together with the Blob Factory Gaming Studio game designer collective, Walk the talk – Energy in motion explores themes such as the shift to more sustainable transport solutions, vehicle sharing services, and producing fuel from renewable raw materials. In so doing, it invites the public of FuoriSalone and INTERNI Design Re-Evolution to reflect on the future of our city. Each player chooses a path to follow through the installation, offering an interactive way to discover everyday actions and practical solutions for increasingly sustainable mobility. Entrances and exits punctuate the trail, which runs along the leafy pathways of the Botanical Garden, over an area of 3500 square metres with roughly 400 illustrated boxes. The boxes absorb sunlight during the day and convert it to light in the evening, creating lighting effects that change with the time of day.

At the University of Milan, Whirlpool with “The Synesthetic Swirl”

Light, colour, reflections and visual distortions abound with The Synesthetic Swirl, the spiral display in the Cortile d’Onore at the University of Milan, designed by Odile Decq for Whirlpool, the exhibition’s co-producer. Reproducing the geometry of a vortex and inspired by the archetypal image of the spiral, The Synesthetic Swirl prompts a journey and invites us to explore our sixth sense: intuition. Inside its fully immersive and engaging interior, whose exterior is just as appealing and intriguing, the installation offers the possibility of a ‘before’ or an ‘after’. The reflective effect of the mirrors creates a synesthetic vortex which can represent the dualities of an opening or an awakening, an oscillation, a step forward or backward.

Interni presenta la mostra-evento “Design Re-Evolution”

Installations and designers: the key figures of Interni Design Re-Evolution

The great INTERNI exhibition event was created with the aim of initiating and multiplying connections and relationships: a virtuous system between creatives, businesses, distribution networks who have the fundamental need to connect people and ideas from different cultures and backgrounds. In collaboration with businesses, multinationals, start-ups and institutions, there are more than 40 designers who have made over 40 creative projects (installations, displays, design islands, micro-architecture and macro-objects, all site-specific) to explore the theme of this year’s exhibition.

The spaces of the University of Milan provide the setting for a series of impressive installations.

In the Cortile della Farmacia, Amazon presents The Amazing Playground: an interactive immersive space featuring Swing, an installation designed by Stefano Boeri Interiors. It takes the form of a special swing inspired by early twentieth-century Spanish Surrealism and the Circo Americano in Madrid, and offers a playful counterpoint to the abstract rhetoric around sustainability. Swing supports Parco Italia, a national urban forestation project promoted with Amazon Italia by Stefano Boeri Architetti and AlberItalia, founded to improve and implement Italy’s natural capital and its biodiversity. In addition to interacting with the installation, the public can also discover a selection of certified Climate Pledge Friendly products available on and displayed around the courtyard.

In the Cortile del ‘700, The Impossible Machine, a metal sculpture designed by Piero Lissoni for Sanlorenzo, combines high technology with skilled workmanship, giving physical form to the theme of sustainable yachting. It presents a large mechanism whose parts move thanks to the new hydrogen system that Sanlorenzo is developing to power its craft, in partnership with Siemens Energy. The backlit platform on which the metal installation rests highlights the mechanism’s propellers and cogs, while the fine vapour surrounding it reproduces the effect of a turbine powered by a fuel cell system.

A number of different projects have been created in the Cortile d’Onore. These include A Theatre to Save the Planet, an itinerant theatre created by Andrea Boschetti in collaboration with Ana Lazovic from Metrogramma studio with Mirage designed to promote the values of sustainability, solidarity and responsible innovation. It consists of containers recovered from the ocean, which become a place of meditation and participation, hosting events each day dedicated to the theme of sustainability (partners of the Save the Planet project).

A modern Cabinet of Curiosities, by Annabel Karim Kassar, is an interactive installation which invites the visitor to reimagine their place in the natural order and to go beyond mere viewing, exploring how architecture can change our emotional balance and the intimate human experience.

The Oasis. Microarchitecture by Massimo Iosa Ghini, enveloping and protective, demonstrates an approach to design inspired by plant organisms, resulting in a space with a beating heart which places man and nature in dialogue through natural light and materials, the movement of the air, and sensory perception.

Berlin studio Topotek 1 – in collaboration with the Landscape Festival of Bergamo – Masters of Landscape – with Grow together, Grow green / 10k+ has designed an experience to be lived and shared, a collective action divided into three concepts: deconstruction, activation and green growth. The structure, which can be dismantled and reused, acts as a pick-up point for a collection of plants that visitors are invited to take home and look after. The Nutura pavilion, by Benedetta Tagliabue – EMBT Architects, built in collaboration with Roca, is made from wood and ceramic and offers a multisensory exploration of nature and Mediterranean architecture, with lattices and shutters creating shadow effects, material textures, and changing views. The pathway leads to a plaza in which to relax and enjoy the view of the Cortile: in keeping with the Re-Evolution theme and the value of sustainability, all the materials used will be disassembled, recovered and used for other projects.

The Loggiato Est hosts Discover(y) lightning by Mario Cucinella with Artemide: a bright and heartfelt tribute to Ernesto Gismondi, founder of Artemide, achieved through a series of pendant lights which cloak the Cortile del Filarete in red, shaping its spaces and framing details. The work enhances the quality of the spaces through the use of Integralis, a patented lighting technology which sanitises and inhibits the growth of bacteria on the surfaces it lights.

Also in the Cortile d’Onore, English artist Ian Berry presents The greatest story ever worn, a tribute to 150 years of the iconic Levi’s 501s; Stone Pavilion by Brazilian architect Vivian Coser showcases the country’s stone production with a focus on eco-friendly processes and materials, in collaboration with It’s Natural, Centrorochas, ApexBrasil.

Fidenza Village presents  MOAI sculptures by street artist duo Urbansolid, offering a reflection on modern times by reinterpreting ancestral history through the contemporary language of street art. Operae by Gianni Lucchesi for Giannoni&Santoni and the Hangar gallery is a stone sculpture of a life-sized seated figure overlooking the Cortile d’Onore from the top of a 13-metre totem made up of modular cubes in lightweight concrete.

Symbolising the perfection of architecture, standing on the central lawn is an enormous cube in reflective strips – Momentumby Ma Yansong and Andrea d’Antrassi/ MAD Architects produced in collaboration with AXA IM Alts.

Lastly, two totems, one created from layers of construction materials and the other formed from a slim metal frame – Tangibile & Intangibile  – presented by One Works with  Mapei and Ica, aims to find a balance between architectural know-how, through the reuse of materials, and the discovery of new languages to express design, such as virtual reality and the Metaverse.

Temporal, the presentation organised by ApexBrasil, is two-fold: a spherical, cocoon-like installation 6 metres in diameter covered in real moss, in the Cortile d’Onore; and an exhibition of products curated by Bruno Simões, displayed along the Portico Richini and Portico San Nazaro. It represents the vitality of contemporary Brazilian design in its various forms, regions and characteristics, and reflects on production driven by sustainability and a focus on the environment and nature.

As a long-standing advocate for his ideas on architecture and design, in the Cortile dei Bagni Simone Micheli presents Free.Dom, a metaphor for time and the approaches we can take to life. Through companies, who are exploring new interpretive possibilities thanks to his work, Micheli created three large structures representing “cages” in a large mesh. Two of these house a stylised bird, while the third is empty. Next to it is the bird which has flown out. The meaning is that only those who truly wish and choose to free themselves from stereotyped patterns, from system crises, from content stalemate, from clichés and conservatism, can do so.

There are also numerous installations in the portico of the Cortile d’Onore: Seating Experiments With Spanish Tiles by Tomás Alonso Studio for Tile of Spain, Metamorphosys  by Roberto Banfi with Studeo group for Itelyum, and Farfalle by Ludovica Diligu with Labo.Art, as well as Flow by Francesco Forcellini with Besenzoni, Studio Nomade d’Artista by Sergio Fiorentino – Studio Gum, New Horizons by Mandalaki for Halo Edition, Sit on the wor(l)d by Marco Nereo Rotelli for Ever In Art and Giardino Segreto, which is the exhibition of the results of the 4th edition of the contest “Design. A journey through Italy and Spain”, curated by Carmelo Zappulla of External Reference for the Italian Embassy in Madrid.

In the Aula Magna great hall, Time After Time by Gianluigi Colin with Galleria De Ambrogi  presents an installation consisting of hundreds of metres of fabric used to clean newspaper printing presses; authentic objets trouvés, secular shrouds, loaded with the memory of endless erased stories, hanging eleven metres high. This work prompts us to question the quality of the information system, collective memory and its dissolution. A secular temple of knowledge, the University is the natural home for a project such as this because, as Aldo Colonetti says, “like architecture, design must never forget that art is the foundation of every design-related discipline”.

Material textures are the focus of Acrylic Skyline by Jacopo Foggini with Dr. Gallina, a polychrome skyline as a “tribute to Alessandro Mendini” on display along the Loggiato Ovest. The visitor is guided by the light filtering through the multiwall polycarbonate sheets in a rainbow of colours, chosen to offer an impression of fluidity. Foggini invites us to reflect on the materials of the future and prompts positive thinking on the “eternal” nature of plastic.

With L’arte del colore by Francesca Grassi of Studio Italo Rota with Boero, the Portale Hall Aula Magna becomes a modern interpretation of the rainbow, achieved using the colours of the new Boero colour system, 1831 – Il colore italiano.

The North and South doorways of the University host the installation Re-Connection: Alberto Caliri, creative director of Missoni Home Collection, offers a series of small rabbits designed to prompt our memories and reconnect us with emotions and imagination.

CaberlonCaroppi studio with Pedrali, Zambaiti Parati for Concreta explore the theme of Design Re-Evolution with Liminal, by furnishing the exhibition’s press room with unique furniture customised for the occasion, while Urban Stage by Parisotto + Formenton Architetti with Cimento offers a concrete look for outdoor relaxing with an urban feel with Outdoor Lounges.

Worth noting is that many of the installations in the exhibition were created with the idea of being reused, whether fully (such as the Amazon swing, linked to biodiversity, or the containers of Mirage, with Save the Planet), or partially, to create new settings and objects. INTERNI participates in the Urban Economy, Fashion and Design Project by the City of Milan, which transforms the exhibits of Milan Design Week into a concrete possibility of regeneration and reuse, in line with the principles of the circular economy.

Interni presenta la mostra-evento “Design Re-Evolution”

New sites

The traditional institutional sites of INTERNI Design Re-Evolution are joined this year by other iconic locations in the city: Eataly Milano Smeraldo, De Castillia 23 by Urban Up | Unipol and the Torre Velasca.

At Eataly Milano Smeraldo, Paola Navone Otto Studio are celebrating Italian identity with 100% Pasta: a thorough examination of the quality of good food, from harvest and preparation to tasting. Tomatoes, pots and pans, garlic, chillies and spaghetti all made by the Viareggio Carnival Foundation hang from the ceiling in an aerial installation at Eataly Smeraldo, over the stage at the centre of the store. The stage has been decorated for the occasion in tomato red, and furnished with modern chairs and tables in red, white and green, referencing the ingredients of the quintessential Italian dish, pasta with tomato sauce. And not just any recipe, but the dish Paola Navone’s grandmother used to make for her, selecting the ingredients with care and love. The “100% Pasta” installation will be presented to the public on Thursday April 20, at 6pm, on the stage at Eataly Smeraldo, with a food performance which will see Paola Navone talk about her installation and the link between food and design, sharing the story of her “Pasta Paola”, alongside an Eataly chef who will make it for those present.

The message conveyed in the Isola district consists of just two simple yet alarming words: H2o HELP. On the lawn in front of De Castillia 23, a building redeveloped by Urban Up – Unipol and owned by the Group, an installation by Maria Cristina Finucci greets visitors with a sort of living being, 70 metres long and formed of a series of “water cushions”. Those sitting on it may not immediately realise that just a few steps away, this living being is gasping for air, showing everyone its struggle to survive. Through its agony, it attempts to communicate humanity’s distress in light of one of the most serious issues it is facing: a lack of water.

Once again, 66 years after it was built, with QR Code: Quick Re-Evolution Code, the Torre Velasca is the mouthpiece for a Re-Evolution, acting as the gateway to a virtual world offering new levels of perception to augment reality. Hines entrusted the project to the creative flair and talent of designer Elena Salmistraro. The project is an innovative digital experience which introduces an extraordinary foray into new ways of experiencing places, freeing their revolutionary communicative potential. As the name suggests, a QR code is key to the installation. Visitors use it to access a specially designed digital space, dedicated to discovering this iconic Milanese building. The QR Code will be available in the FuoriSalone Guide, on the INTERNI channels, on the website, as well as on 80 floor stickers positioned strategically around the city.

Interni presenta la mostra-evento “Design Re-Evolution”

The Interni system

The INTERNI integrated system of communication multiplies and reiterates its role as a key source of information for the world of design. Two printed publications (INTERNI and the FuoriSalone Guide), two digital publications (INTERNI King Size and the legendary FuoriSalone Guide), one major event (INTERNI Design Re-Evolution), INTERNI online (website and social media) and Interni Design Journal – with insights and videos which will be delivered through a newsletter system – provide all the tools for keeping up to date in real time on all the latest design trends, news and previews.

Now in its 33rd edition, the FuoriSalone Guide is the essential handbook for anyone who wants to discover and explore the increasingly packed calendar of Milan Design Week, through the annotated presentation of 350 events involving the companies, designers and architects participating in FuoriSalone, organised both day by day and in alphabetical order. The guide, which is available free with the April issue of INTERNI in Milan, and in all the showrooms, institutions, museums and other locations participating in FuoriSalone 2023 (as well as at the fair itself), can be accessed online (both on tablet and smartphone), and includes an interactive map.

The strength of the brand is also clearly visible throughout the city: Design Re-Evolution involves a major street advertising campaign which includes 15 banners displayed at the main entrances to Milan and in the historic centre, 1000 flags at the locations of the events mentioned in the FuoriSalone Guide, as well as 60 digital points in the busiest areas, 10 retro shuttle buses, customised news stands in the historic centre and in airports, window displays and LED walls(Mondadori Duomo bookshop in Piazza del Duomo and Rizzoli Galleria in Galleria Vittorio Emanuele).

For all information

FuoriSalone 2022: great success for the “Interni Design Re-generation” exhibition

Around 300,000 visitors to Milan “Università degli Studi”, the Brera Botanical Garden and the Audi House of Progress in Piazza Cordusio
INTERNI confirms its outright leadership in the professional living segment and in design system communication

Great success for INTERNI Design Re-Generation at the 2022 FuoriSalone. From 6 to 13 June, the event created and coordinated by the Mondadori Group magazine edited by Gilda Bojardi attracted a total of approximately 300,000 visitors in the three institutional locations: Milan “Università degli Studi”, the Brera Botanical Garden and the Audi House of Progress, for the first time at Palazzo Medelan in Piazza Cordusio.

“This year once again, Milan succeeded in involving an international public in a spectacular across-the-board happening people are determined not to miss,” said INTERNI editor Gilda Bojardi. “Revealing its most secret places and buildings, it turned into a city-wide museum featuring projects and design initiatives whose cultural and experimental dynamism pushed the boundaries of the trade show.”

This edition of the exhibition looked at the regeneration of thought and design, with experimental installations on such important questions as: the new sustainability aesthetic, nature in the city, artificial intelligence for innovative design and a new future through greater design awareness.

With the contribution of the 3 co-producers (Audi, Eni-Plenitude and Whirpool) and in collaboration with companies and institutions, INTERNI called over 50 great Italian and international -designers and architects. Over 40 installations, micro-architectures and macroobjects have been created for the exhibition, all site-specific which – together with conferences, talks and live performances – have created a variegated mosaic of styles and visions, but also moments of confrontation, attracting thousands of people. Visitors included large numbers of Italian and international journalists, who provided excellent coverage for INTERNI Design Re-Generation in the daily papers, on radio and TV, in the trade press and in popular magazines, and ensured a continuous presence for the exhibition on the main social channels and the web.

The INTERNI exhibition confirms its place as the iconic  event of the FuoriSalone, created as an initiative of the magazine’s editor, Gilda Bojardi. The foundation of its success is the outstanding design and cultural content of the installations, the internationally famous brands involved, flanked by smaller operations who also offered exhibits of great interest.

The exceptional response from both the public and the media reflects the absolute leadership of INTERNI in the professional living segment and in design system communication.


Thanks go to the co-producers Audi, Eni-Plenitude with CRA Carlo Ratti Associati and Italo Rota, Whirlpool with AMDL CIRCLE and Michele de Lucchi, and all the companies, designers and architects who took part: Citco with Ron Arad and Associates, AlphaTauri with Hannes Boeker and Daniel Kainz, Roca with Cobalto Studio, Rubner Haus with Giacomo Garziano- GG-loop, Mathera by Saib with Diego Grandi, Tecno with Zaha Hadid Architects, Deutsche Telekom Design & Customer Experience in collaboration with Layer, Sanlorenzo with Piero Lissoni, Focchi Group, Mitsubishi Electric with Progetto CMR, De Castelli with Antonio Marras, Guglielmi Rubinetterie with Elena Salmistraro, Portobello, Casone Group, Mapei, Pietra Serena Group with Isay Weinfeld, Amazon with Lissoni Associati, Beton Eisack with Jacopo Foggini, Nardi with Raffaello Galiotto, AHEC with Benedetta Tagliabue – EMBT and Fundació Enric Miralles, iGuzzini illuminazione with Scandurra, ApexBrasil with the curator Bruno Simões, Fujifilm Italia with FTA | Filippo Taidelli Architetto, Porro with Andrea Branzi, K3 with K3 Creative Team, Ledvance with Eurostands together with CastagnaRavelli, Hitachi Cooling & Heating with LuccheseDesign, C&C Milano with Nicolò Castellini Baldissera, Mirage with Andrea Boschetti – Metrogramma, G.T.Design with Deanna Comellini, Accademia IUAD with the Three-Year Course in Interior Design and Architecture, Lladró with Lladró creative team, Cerasarda with, LibriBianchi of Lorenzo and Simona Perrone, the Italian Embassy in Madrid with Gianluca Pugliese-Lowpoly Design Studio, Milano Makers with Franco Raggi, Maria Christina Hamel and Cesare Castelli, Michieli Floricoltura with Roberta Studio and Paolo Michieli, Ever in Art with Marco Nereo Rotelli, Higold Group with Pininfarina Architecture, Missoni with Alberto Caliri, Forbo Flooring Systems with Mac Stopa and Massive Design, FIND – Design Fair Asia, and Giulio Cappellini for the design of the Cappellini@IBM Studios Milano Exhibition.


FuoriSalone 2022: Interni presents the exhibition event “Design Re-Generation”

Design as the regeneration of architecture, products, processes and materials

From 6 to 13 June at the Università degli Studi di Milano,
the Orto Botanico di Brera, with Audi House of Progress in Piazza Cordusio and
with Cappellini @IBM Studios in Piazza Gae Aulenti

The magazine has involved over 50 Italian and international designers,
in collaboration with prestigious companies, start-ups and institutions

Design Re-Generation is the title of the long-awaited exhibition event conceived by INTERNI, the Mondadori Group’s Interiors and Contemporary Design magazine, which will run from  6 to 13 June in the quads of the Università degli Studi di Milano, at the Orto Botanico di Brera and, for the first time, in Piazza Cordusio at the Audi House of Progress. In addition to these three institutional locations, this year there is also the Cappellini Exhibition @IBM Studios in Piazza Gae Aulenti, 10.

In collaboration with the City of Milan, INTERNI Design Re-Generation is one of the main initiatives of the Milan Design Week and FuoriSalone 2022, created in 1990 on the initiative of Gilda Bojardi, editor of the magazine, and universally recognised as an event of reference for international design and architecture.

“Design Re-Generation aims to stimulate new design proposals, both material and functional, in which sustainability is the key value for a new quality of life,” explained Gilda Bojardi, editor of INTERNI. “In other words, regeneration understood as redevelopment, recovery, rebirth. But also, as the formation of a new design awareness that sees design as a tool to encourage a harmonious merger between space and nature. Our exhibition wants to stimulate a collective reflection on design, in the sense of an approach to improve both our present and future. All this through creative, visionary but also concrete proposals, which foreshadow a future in which those who design, do business, invent and experiment are animated by a profound and responsible awareness of the things of the world, by a greater sensitivity, an attention and ‘concern’ for realities and natural resources, for the common good and the benefit of individual well-being.”

INTERNI Design Re-Generation was conceived with a view to activating and multiplying connections and relationships: a virtuous system between the leaders in creativity, and of companies and distribution networks that have an essential need to connect people and ideas from different places and cultures. In collaboration with companies, multinationals, start-ups and institutions, over 50 designers have created more than 40 creative proposals (installations, exhibitions, design islands, micro-architecture and macro-objects, all site-specific) to interpret the themes of this edition of the exhibition which are: the new aesthetics of sustainability, nature in the city, artificial intelligence for innovative design and a new future through conscious design.


Installations and designers

Among the proposals that come to life in the spaces of the Milan University, located inside the Cortile d’Onore, will be a series of impressive installations. Starting from Fabbrica, a work designed by Piero Lissoni and built by Sanlorenzo, which stands in the centre of the lawn and recalls the industrial nature of the boatbuilder’s yard, and the structures used for the construction of the boats. It is a large structure made of tubular scaffolding that recreates the experience of getting on a yacht: a path of ramps leads visitors to a nautical wooden platform that evokes, in terms of shape and materials, the deck of a ship.

Love Song, conceived by Studio Ron Arad and Associates, meanwhile, is a sculpture in white Carrara marble created by Citco. This installation highlights Ron Arad’s constant experimentation with materials and is a sort of visual palindrome: the word Love has been extruded and distorted so that on one side it reads ‘love’ and on the other ‘song’.

A metaphysical landscape of oversized minerals enclosed in large showcases in a sort of museum itinerary: this is the concept of New Mineralia by Diego Grandi. The project reflects on the importance of sustainability through the use of a new generation material that is totally recycled and recyclable: Mathera by SAIB, designed by Grandi himself for a company that has made regeneration its manifesto.

Chromosaturation is the title of the installation by Daniel Kainz and Hannes Boeker for the fashion brand AlphaTauri which exploits the physical phenomenon of chrome saturation for a visual and physical experience that involves the viewer and transmits sensations of hot/cold, without the need to use any media.

Water, change and interaction are the key words of La voce di Idra, the futuristic fountain imagined by Elena Salmistraro for Guglielmi Rubinetterie.

With The Giants, Antonio Marras transforms the entrance columns of the University into an army of mythological characters inspired by the history and culture of Sardinia, dressed in metals produced by De Castelli.


In the Hall of the Aula Magna, the exhibition The dancing furniture of the house of Enric Miralles & Benedetta Tagliabue. For the first time, 9 unique pieces are presented in Italy, reproduced thanks to the support of the American Hardwood Export Council (AHEC), in a selection of sustainable American hardwoods.


Spread across the Cortile della Farmacia, The A-maze Garden, a maze of curved walls of four different heights, celebrates the values ​​of environmental commitment sanctioned by Amazon with the Climate Pledge, in the interpretation of Lissoni Associati curated by Francesco Canesi Lissoni. A maze that reinterprets the compositions of Piet Mondrian’s trees and traditional Italian gardens to reflect on the idea of ​​a conscious regeneration of the environment.

In the Cortile dei Bagni, the past, present and future come together in a temple that alludes to antiquity but proposes an innovative construction principle. Phoenix, is the name of the creation by Jacopo Foggini and Beton Eisack which explores the theme of sustainability in aesthetic terms, combining two materials of different nature but both coming from a recycling process: PC/PET-G and Eurobeton concrete.

In the Cortile del Settecento there is the Labyrinth Garden by Raffaello Galiotto with Nardi, maze an outdoor multi-disciplinary maze comprising an articulated pathway, developed over some 625 square metres of lawn. An experiential structure that is also a metaphor for the sense of loss we are all experiencing, characterised by issues such as the environment, health and peace.

Participants include Gabriel Escámez – Cobalto Studio (with Roca), Giacomo Garziano – GG-loop (with Rubner Haus), Benjamin Hubert (with Deutsche Telekom), Michele Pasca di Magliano – Zaha Hadid Architects (with Tecno), Alessandro Scandurra (with iGuzzini Illuminazione), Bruno Simões (ApexBrasil), Filippo Taidelli (with Fujifilm Italia), and Isay Weinfeld (with Portobello, Mapei, Casone).

The design islands are by: Andrea Boschetti (with Mirage), Andrea Branzi (with Porro), Alberto Caliri (with Missoni), Nicolò Castellini Baldissera (with C&C Milano), Deanna Comellini (with G.T.Design), Giulia Delpiano e Corrado Conti – (with Cerasarda), Roberta Filippini and Paolo Michieli (with Michieli Floricoltura), Nieves Contreras (with Lladró), Kenzo K3 Team, Francesco Lucchese (with Hitachi Cooling and Heating), Giovanni de Niederhäusern – Pininfarina (with Higold Group), Lorenzo and Simona Perrone (with Libribianchi), Gianluca Pugliese – Lowpoly Design Studio (the Italian embassy in Madrid), Catello Raffaele and Giovanni Maione (IUAD – Accademia della Moda), Franco Raggi and Maria Christina Hamel (Milano Makers), Gianni Ravelli and Paolo Castagna (Ledvance with Eurostands), Marco Nereo Rotelli (with Ever in Art), Massimo Roj – Progetto CMR (Focchi Group with Mitsubishi Electric), and Mac Stopa (with Forbo Flooring Systems).


The main sponsors: AUDI, Plenitude and Whirpool

There are 3 co-producers of INTERNI Design Re-GenerationAudi, the premium brand with a 360° commitment as an aware mobility provider with innovation and progress in its DNA, Plenitude, the new identity of Eni gas and electricity, on the market with a unique business model that integrates production from renewables, the sale of gas and electricity, energy services and an extensive network of charging points for electric vehicles, and Whirpool, one of the world’s leading brands in the domestic appliances sector, thanks to advanced solutions characterised by cutting-edge design and conceived to improve life in the home. Each of the main sponsors will present a high-impact installation giving its own interpretation of the theme of the exhibition.

Design and innovation are the protagonists of Audi’s usual appointment during Milan Design Week, as always organised in an unprecedented location for the FuoriSalone. This year the company has chosen The Medelan, in Piazza Cordusio: an historic building currently undergoing a conversion in line with the highest sustainability standards that will make it a futuristic centre for business, shopping and hospitality. With Audi House of Progress, the brand will open the doors to a place where a vision of tomorrow is already a reality and, starting from the evolution of the concept of sustainability in the broadest paradigm of Re-generation, will share with the city of Milan its own reinterpretation of the planet, of society and the individual through visual suggestions, panels, talks and exclusive premieres starting from 6 June.

Meanwhile at the Orto Botanico di Brera, an evocative green oasis squeezed between the buildings in the centre of Milan, will be Feeling the Energy, a project conceived for Plenitude by CRA – Carlo Ratti Associati – which is taking part in the third consecutive edition of the INTERNI exhibition – and by Italo Rota. Feeling the Energy interprets the Design Re-Generation theme with an interactive installation dedicated to multiple forms of energy, thanks to which visitors can discover and experience, in game dynamics, the phenomena of solar and wind energy and evaporative cooling. But re-generation also concerns ways of being together in safety: and, in fact, the entire path is made of antibacterial copper, to which the multinational producer KME contributed, and which, at the end of the exhibition, will be reused in a circular design perspective.

In the Cortile d’Onore of the University of Milan, will be Sidereal Station, the installation by Whirlpool, created in collaboration with Alucobond, which continues a project started in 2021 with the architect Michele De Lucchi and AMDL CIRCLE. It is a sort of “telescope” that points towards the sky and at the same time targets an objective: that of finding harmony to feel good with oneself and with others, while preserving the physical environment in which we all live. An incentive to think about a future of well-being for the individual and the environment. In fact, inside Sidereal Station it is possible to enjoy an immersive experience, explore emotional spaces, discover the beauties of our planet, be amazed and continue to dream of a better future. In an increasingly complex world, which constantly challenges people’s inner balance, it is important to find the time and ways to reconnect with yourself and your needs every day.


Cappellini @IBM Studios Milan

A new feature of this edition of the INTERNI event exhibition is the extension of its range of action to include another location in the heart of the city: the IBM Studios Milano Pavilion in Piazza Gae Aulenti, 10. In the spaces of the IBM Studios Milan, Cappellini gives voice to new concepts of living today and tomorrow and stages two exhibitions:

  • Looking to the future, presents a vision of the contemporary product thanks to readings offered by a number of international creatives such as Bjarke Ingels, Patricia Urquiola, Jasper Morrison and some young people in their first design experience;
  • The Slowdown Refuge, investigates the theme of living through an environment where design and technology merge; in which historical pieces find an aesthetic counterpoint in the most innovative products, poised between the material and immaterial, technology and memory.

The project was conceived by Giulio Cappellini, with the support of the international students of the Marangoni Design Campus Master. There will also be some virtual installations that give a new interpretation of the Metaverse by redefining the future home in space.


The INTERNI system

INTERNI’s integrated communication system is expanding and reaffirming its role as the leading source of news and information about the world of design. In fact, thanks to 3 printed publications (INTERNI, Annual Cucina 2022 and the FuoriSalone Guide) and two digital publications (INTERNI King Size and the legendary FuoriSalone Guide), a big event (INTERNI Design Re-Generation), INTERNI online (website and social media) and Interni Design Journal with insights and videos that will be conveyed through a system of newsletters, provides the tools that allow you to keep up to date in real time with trends, news and previews on design.


An authentic vademecum for all those who want to know and find their way around the increasingly rich panorama of Milan Design Week events, the print and digital versions of the FuoriSalone Guide (also available for tablets and smartphones and available online from today) are a must, offering a reasoned overview of some 350 events involving the companies, designers and architects participating in the FuoriSalone, organised both day by day and in alphabetical order.

The brand’s strength can also be clearly seen on the ground: an important street advertising campaign has been planned for Design Re-Generation which includes 15 banners positioned at the main entrances to Milan and in the historic centre, 1,000 flags at the locations of the events present in the FuoriSalone Guide, over 60 digital systems selected in the busiest areas, 10 retro shuttle buses, customised newsstands in the city centre, shop windows and led walls (Megastore Mondadori in Piazza del Duomo and Rizzoli Store in the Galleria Vittorio Emanuele).

With this appointment, which gives Milan unique and exceptional visibility, INTERNI confirms its absolute leadership in the professional living segment, but also in the communication of the design system, transforming itself from a specialised publication into a mass medium.


For full information:

Interni presents the book “XXX-Y 30 years of the FuoriSalone”

Over 500 pages and more than 1000 images in a book, published by Electa, celebrating the most memorable designs, personalities and events that have characterised the creation and development of the FuoriSalone

The book will be presented in a preview on Tuesday 21 December at the Triennale in Milan with the participation of: Stefano Boeri, Giulio Cappellini, Antonio Citterio, Stefano Giovannoni, Ferruccio Laviani, Piero Lissoni, Rosita Missoni, Paola Navone, Maria Porro and Patricia Urquiola

INTERNI, the Mondadori Group’s interiors and contemporary design magazine edited by Gilda Bojardi, presents XXX-Y 30 YEARS OF THE FUORISALONE, a book published by Electa that celebrates the most memorable designs, personalities and events that have characterised the creation and development of an event that is a symbol of the city of Milan. The story begins with the origins as the “Milano Designer’s Week” created in 1990 by Gilda Bojardi and INTERNI, which evolved and adopted the name FuoriSalone (also invented by the magazine’s editor) which then led to the explosion of temporary districts and its position as an authentic urban festival.

In 512 pages, 1000 images and the designs of over 2500 protagonists, the book covers the history of the most important event in the world of international design.

“It’s not enough to use the equation Design = Milano to understand the success of an event as unique as the FuoriSalone,” declared Gilda Bojardi, editor of INTERNI. “As the book explains, created 30 years after the first event which, on our initiative, structurally involved many of Milan’s key design locations, the FuoriSalone is a choral effort with a great number of protagonists involving a range of historical factors, geographic, productive and cultural. It is, in fact, the expression of a system that only in Italy, and only in Milan, could find such fertile ground. From 1990 to the present, the event has continued to grow, overcoming, both in terms of cultural vivacity and experimentation, the limits of an exhibition-market to become an exceptional urban festival that visitors, regardless of their professional interests, experience as an important spectacular and unmissable cross-cultural happening. The knock-on economic impact is such as to make it the most important week of the year for the city and, together with the Salone del Mobile – to which it is complementary – makes Milan the ideal place for the diffusion of a culture that places design at the heart of debates regarding innovation and the progress of society,” concluded the editor.

The book brings to life the various stages of its development and the most emblematic events that has marked the history of the FuoriSalone – a spectacular cultural and market model, copied around the world, based on a successful mix of performance, installations, and experimental exhibitions and expressions – and enabled Milan to become the recognised capital of international design.

The story is told chronologically and divided by decades (1990-1999, 2000-2009, 2010-2019), introduced by a chapter on the 1980s, and specifically the events that led to the creation of the FuoriSalone. Written by four leading design critics (Beppe Finessi, Deyan Sudjic, Paolo Ferrarini and Li Edelkoort) the book offers a general and personal account of the phenomenon, its evolution and significance. The decades, meanwhile, benefit from a historical and sociological introduction by university professor and scholar Andrea Davide Cuman, who tells the story of the event in relation to the evolution of taste and the transformations of the city.

The range of images – drawn from the INTERNI archives – is accompanied by contributions from around  50 personalities who with their first-hand accounts, memories and anecdotes, describe ‘their’ FuoriSalone: from the inventors of the big events that formed the basis for the FuoriSalone – such as Giulio Cappellini, Paolo Pallucco, Patrizia Moroso – to designers that created unforgettable installations – including Ron Arad, Andrea Branzi, Michele De Lucchi, Jacopo Foggini, Barnaba Fornasetti, Massimo Iosa Ghini, Antonio Marras, Fabio Novembre, William Sawaya and Paolo Moroni, Emiliano Salci – as well as the gallerists and curators whose spaces and initiatives have marked the evolution of this urban phenomenon – including Gisella Borioli, Rossana Orlandi, Antonia Jannone and Carla Sozzani.

XXX-Y 30 OF THE FUORISALONE will be presented in preview on Tuesday 21 December 2021 at the Triennale in Milan with the participation of: Stefano Boeri, Giulio Cappellini, Antonio Citterio, Stefano Giovannoni, Ferruccio Laviani, Piero Lissoni, Rosita Missoni, Paola Navone, Maria Porro and Patricia Urquiola.

XXX-Y 30 ANNI DI FUORISALONE will be in bookstores from 18 January.

INTERNI is grateful for the collaboration of: Videomobile, Moretti and Acqua Chiarella.

FuoriSalone 2021: huge success for the “INTERNI Creative Connections” exhibition

More than 180,000 visitors at the University of Milan, the Orto Botanico di Brera and the Audi City Lab in Via della Spiga

With this event INTERNI confirms its absolute leadership in the professional living segment and design system communication

Huge success for the INTERNI Creative Connections exhibition at the FuoriSalone 2021. From 4 to 19 September, the event recorded a total of over 180,000 visitors at the three main locations: the quads of the University of Milan, the Orto Botanico di Brera and – until 27 September – the Audi City Lab, for the first time in Via della Spiga 26.

The Mondadori Group magazine, edited by Gilda Bojardi invited leading Italian players from the design world, along with international architects and designers to translate into experimental installations the concepts of care, sustainability and mobility. With the contributions of 2 co-producers (Audi and Eni) and in collaboration with companies and institutions almost thirty site-specific installations, micro-architecture and macro-objects were produced which – along with conferences and talks – created a varied mosaic of styles and visions, as well as moments of exchange that attracted thousands of people. These included a great many Italian and international journalists who gave INTERNI Creative Connections outstanding media coverage – from national newspapers to radio and television, the specialised press, and mass-market publications – as well as ensuring continuous presence on the main social media and web channels.

The website saw a +50% increase in unique users compared with the previous period and the reinforcement of the range of social media activities – with the generation of over 650 posts, each with an average of 70,000 profiled followers – led to a doubling of the total reach compared with previous figures.

The INTERNI exhibition was consequently confirmed as the symbolic event of the FuoriSalone – which this year marked its 30th anniversary – created in 1990 on the initiative of Gilda Bojardi, the magazine’s editor. Underlying this success is the high level cultural and design element of the installations, the prestigious Italian and international brands involved, as well as the many smaller players who have equally contributed to the creation of content of value.

The exceptional feedback, both from the public and in terms of media visibility, testifies to INTERNI’s absolute leadership in the professional living segment and design system communication, and, as Gilda Bojardi underlined, “It was also a strong signal for Milan and for a vibrant sector – that of design – which proposes and produces, and which has never given up. Indeed, thanks to the events, presentations, conferences, live and virtual debates, new proposals and collections and the displays in the showrooms, new spaces and museums set up for the occasion, this FuoriSalone was truly a unique and unforgettable occasion.”

Our thanks to all of the companies and partners who took part in the exhibition: Audi/Marcel Wanders studio, Eni/Carlo Ratti Associati, Italo Rota, Alessio Fini; Artemide/MC A – Mario Cucinella Architects; GLO/ Marco Nereo Rotelli; OPPO/Kengo Kuma, London Design Festival, Clare Farrow and Musicity/Midori Komachi; Fondazione Renzo Piano with Lia Piano/Anna Merci with Puricelli; Whirlpool/AMDL Circle and Michele De Lucchi; Sal Cord and Oneeightyone/Italo Rota and Francesca Grassi; EXPO 2020 Dubai – Padiglione Italia; Eurostands and Ledvance/MAD Architects; Corepla e Guzzini/Stroop Design with Jeffrey Beers International; Staininger Group-Six Senses Kitzbühel Alps/Peter Pichler Architecture; Guglielmi/Alessandro Zambelli; Qeeboo/Stefano Giovannoni; NABA Nuova Accademia di Belle Arti/Claudio Larcher and Sara Ricciardi; EWO/NOA* Network of Architecture; LAD onlus/Emilio Randazzo; the Italian Embassy in Madrid, COAM, di_mad, ADI-FAD/Davide Valoppi– Noarc; JCP Universe/CTRLZAK for Homage to Nanda Vigo; Fondazione Bisazza for Homage to Alessandro Mendini; PerDormire/Fabio Novembre Studio; Associazione per il Policlinico Onlus/CastagnaRavelli; APEX-Brasil with Abimóvel/José Roberto Moreira do Valle; Mapei/Cino Zucchi Architetti and Chiara Zucchi; TMK Projekt, Wolf Group, Forbo, Hushoffice, Muraspec/Mac Stopa and Massive Design; Missoni Home/Rosita Missoni; Nardi/Raffaello Galiotto; Magis; Netflix and, finally, Axor-Hansgrohe, Caricami, Danese, Ferrarelle, illy, Kartell.


Expo Dubai: INTERNI presents “The Beauty of art brings People together” dedicated to the Italian Pavilion at Expo 2020 Dubai

The debate will include Paolo Glisenti, General Commissioner for Italy at Expo 2020 Dubai, Artistic Director Davide Rampello, Gioia Placuzzi, Chief Operating Officer of Sicis, and photographer Massimo Sestini

The event will be available on Tuesday 29 June at 18.30 on

La Bellezza delle arti unisce le Persone (The Beauty of Art Brings People Together): is the title of an event organised by INTERNI, the Mondadori Group’s interiors and contemporary design magazine edited by Gilda Bojardi, dedicated to the Italian Pavilion at Expo 2020 Dubai.

The Universal Exposition, which runs from 1 October 2021 to 31 March 2022, is the first to be held in a country of the ME.NA.SA. area, i.e. the Middle East, North Africa and South Asia: an event of great significance also for issues relating to architecture, design and sustainability.

Expo Dubai offers an opportunity for recovery and a reaffirmation of Italy in all its many facets – from the arts and crafts, to its ingenuity and knowledge – in line with the claim of the much-anticipated global event Connecting minds, creating the future and the title given to Italy’s participation:: Beauty Brings People Together.

The Italian Pavilion, which will open its doors at Expo 2020 Dubai on 1 October, will in fact provide an account of Italian excellence. The thread running through all its elements is the beauty of our country: the landscape, architecture, art, science and manufacturing. The art and culture of know-how will testify to the country’s capacity to enhance history by bringing it up to date through contemporary languages and technologies. The value of the beauty of art at the Pavilion will be represented in the installations of the Belvedere, the Giardino delle Storie (the Garden of Stories)- created with the CNR to control the emotions of plants – and, above all, the Teatro della Memoria (the Theatre of Memory), a space with the walls lined by 2,600,000 gold leaf and glass tiles that reproduce those of the Palatine chapel in Ravenna with an octagon that houses a unique and unrepeatable 5 metre and one centimetre high digital copy of Michelangelo’s David.

The debate will include Paolo Glisenti, Commissioner General for Italy at Expo 2020 Dubai, Davide Rampello, Artistic Director of the Italian Pavilion, Gioia Placuzzi, Chief Operating Officer of Sicis, and the great master of photography, Massimo Sestini – who will show images from above of the Italian Pavilion and David, from the digitisation to installation – in addition to a speech by Massimo Fagioli, Chairman and CEO of Cartiere Paolo Pigna.

During the encounter, which will be the first occasion on which what can be seen inside the Italian Pavilion at Expo 2020 Dubai will be presented, there will be a particular focus on the significance of the event today. In fact, Expo has become a hybrid event, both physical and digital, which also offers an opportunity to reach virtual visitors from all over the world. But we will also talk about the eco-sustainability of the Pavilion because, as it is completely compostable, after it has been decommissioned all of its parts will be reused.

The event will be available on Tuesday 29 June at 18.30, on

Subsequent events will be held in September: one during the exhibition-event INTERNI Creative Connections, organised by the magazine for the FuoriSalone 2021 in Milan, and then in Venice during the Architecture Biennale.

This INTERNI initiative is part of the media partnership between Mondadori Media, Official Gold Sponsor of the Pavilion, and the Italian Commissioner for Expo 2020 Dubai which foresees a number of communication, cultural, publishing and event activities both in the lead up to the Expo and during the entire six month period of the event.


Great succes for the “Interni Designer’s Week 2021”

The initiative recorded significant growth in digital: +87% in reach on Instagram, and more than double the number of unique users on the revamped site

Great success for the INTERNI Designer’s Week 2021, the event organised by the Mondadori Group magazine edited by Gilda Bojardi, that ran from 12 to 23 April as part of Milano Design City, the urban exhibition dedicated to industrial and furniture design, and representative of the culture of design and innovation.

Twleve days of meetings, interviews, and debates, both in person and online, focused on the know-how of Italian industry, sustainability and the circular economy in production and consumption.

“The excellent success of INTERNI Designer’s Week, which was joined by over 50 of the main Italian furniture companies, two main partners, AUDI and Eni, and 100 designers, is a strong signal for the city, for the economy of the country and for a lively sector – such as that of design – which proposes and produces and which has not allowed itself to be beaten down. Indeed, thanks to their participation and their tireless desire to recover, they made it possible for the event to be realized “, says Gilda Bojardi, director of INTERNI.

Thanks to an articulated communication schedule – a guide with a calendar of all of the events, in both a printed and a digital version, a digital daily, the Interni Design Journal, banners hung around the city and a press campaign on both newspapers and magazines, out of home print & digital and a led wall DOOH circuit, as well as the introduction of Audience Targeting communication, in partnership with the digital advertising company AdKaora –, INTERNI was able to amplify new ideas and products from the world of design through the use of all available platforms, both on and offline.

In addition, enhanced social media activity, with the production of over 300 posts, led to a significant increase compared with the 2020 edition of the INTERNI Designer’s Week – including a +87% rise in reach on Instagram – with figures that are expected to rise even more in the coming months.

There was record traffic also for with a +127% increase in unique users. This important result was obtained thanks to the revamping of the web site, which now offers clearer and more immediate use. The new features include a totally new menu, enhanced with new sections – for example, architecture, design, interiors, video – and, on the home page, three big up-front features covering the day’s highlights and, above all, companies’ products. In fact, it was the companies who played a key role in providing information to the target of reference, with an ad hoc section and an increasingly circular editorial plan, developed along with social media. Finally, there is background detail related to news and a monthly space for thematic dossiers on production launched in May and a special on kitchens and that will continue in June with a focus on sustainability.

Just a few weeks from the launch of the new site, advertising revenues have tripled, demonstrating that is already a must and that companies in the sector are mature and ready to face the future digital challenges with a brand that since 1954 has had an international and multimedia vocation.

The site and social media platforms will be on the front line also during the FuoriSalone in September. INTERNI – which has always been a supporter of companies for the spread of design ideas, opinions, stories and the people who generate them – will use its communication platform to provide maximum visibility to all of the new collections and product previews. Plus, there will also be real time updates from the big Creative Connections event, organised by the magazine at the University of Milan and the Orto Botanico in Brera.




“Interni Designer’s Week®” 2021 edition: INTERNI presents talks, debates and encounters dedicated to design, sustainability and the circular economy

The magazine also offers a printed and digital guide to all of the events, background detail on the recently revamped web site, the daily “Interni Design Journal”, a daily newsletter in Italian and English and Interni Meeting Point at the Istituto Marangoni Milano Design School


This month, Milan reconfirms its central role in international design and thanks to the INTERNI system wants to start again from creativity, production and communication. After the outstanding success of the 2020 edition, the Mondadori Group magazine edited by Gilda Bojardi, has organised a new edition of INTERNI Designer’s Week® (the first was in 1990), the urban event dedicated to Industrial and Furniture Design, in the sense of the culture of design and innovation.

The initiative, which is supported by the City of Milan and will take place on the occasion of Milano Design City, from 12 to 23 April, offers conferences, meetings, debates and phygital events dedicated to new collections and product previews that will take place in the city’s showrooms and galleries and corporate offices, using the magazine’s media platforms to disseminate design projects, opinions, stories, products, ideas and the people who generate them.

“The pandemic and restrictions do not have to translate into a communication gap,” said the editor, Gilda Bojardi. “And in this context, INTERNI, which has always been a partner of design companies and an online and offline communication tool for the entire system, offers itself as a promoter/supporter of the restart and re-igniting of the creative spirit of Milan,” the editor concluded.

The communication programme

In fact, this April will again be without the Milan Design Week (Salone and FuoriSalone) but, to amplify leading innovations in the world of design, the INTERNI Designer’s Week® Milan has organised an articulated communication programme that includes:

  • a guide with the calendar of all the events of the Designer’s Week Milan in print (distributed at showrooms and on newsstands with the magazine) and digital versions (available on any device) and enriched with photo galleries and videos;
  • the digital newspaper Interni Design Journal with in-depth articles and films conveyed through a system of daily newsletters that will also serve as a save-the-date for all the events;
  • the reinforcement of all social media activities;
  • The INTERNI Meeting Point, staged at the Istituto Marangoni Milano Design School (Via Cerva 24) which will feature talks and interviews on the future of design, with meetings with architects and designers, which can also be seen in streaming on the INTERNI website;
  • banners around in the city and a press campaign in newspapers and magazines, out of home print & digital and a DOOH led-wall circuit;
  • to broaden the audience for companies, INTERNI has introduced Audience Targeting communication – in partnership with AdKaora, a digital advertising company – by sending to professionals from the sector SMS to 38,000 Italian architects, with a direct link to the Digital Guide, and DEM to approximately 100,000 profiled names, with the content of brand initiatives.

In addition, on the occasion of INTERNI Designer’s Week®, the website will be renewed and strengthened, with an even more integrated and circular editorial program between web and social networks. Every day stories, surveys, interviews, projects and opinions from the world of design, but also a wall of product news told by INTERNI and a section dedicated to the Interior Design Journal.

INTERNI Designer’s Week® talks

Twelve days of meetings, interviews, real and virtual debates, to discuss Italian industrial know-how and to talk about sustainability and the circular economy in production and consumption, issues that companies know they can no longer ignore or exclude themselves from ethical and virtuous behaviour. Expressing their point of view, established opinion leaders from their respective production sectors, at both the Italian and international level, and new generations who have made research their core business: designers, architects, creatives, artists and art directors, entrepreneurs, sociologists, communication and science theorists, public and private institutional authorities, with the aim of presenting a new vision of sustainable design, for a more inclusive, interactive, democratic world. With contributions from: Paolo Lioy (CEO of Whirlpool Italia), Luisa Lavagnini (Head of Research & Technological Innovation at Eni), Francesco Santangelo (Head of Relations and Initiatives at Eni gas and electricity), architects Paola Navone, Giulio Cappellini, Antonio Citterio, Carlo Ratti, Italo Rota and Professor Davide Rampello.

Two main partners will accompany INTERNI during the Designer’s Week: AUDI and Eni.

For this occasion, Audi is once again present in Milan, a concrete and effective demonstration of an affinity in terms of values with the territory in terms of innovation and progress. Thanks to unveiling and the possibility of personally discovering the new Q4 e-tron, the first premium compact zero-emission electric platform SUV, Audi is reconfiguring its presence in Milan and has entrusted Mario Cucinella and his studio MCA – Mario Cucinella Architects, leader in sustainable design, the United for Progress installation. The space is located in a place that, like Audi, has been able to break the rules: BAM – Biblioteca degli Alberi Milano, the contemporary botanical garden in Porta Nuova.

Eni has also confirmed its presence at Designer’s Week in Milan where, in collaboration with INTERNI, it will present two meetings on energy, a fundamental issue for our present and future. The first meeting will take participants to Dubai where, in the Italian Pavilion at Expo, Eni will demonstrate its technology for a decarbonised future thanks also to CO2-captuing microalgae that, from a circular economy perspective, become new products applicable in a range of different fields. The second, with Eni gas and electricity, will discuss the importance energy efficient and sustainable homes to help build a low-emission future for our cities.

At this particularly complicated time, INTERNI reaffirms its strategic role in the world of design – a fundamental sector for society, in which Milan is an irreplaceable point of reference for the whole national system – involving in this important initiative over 50 of the main Made in Italy furniture producers and 100 designers in 12 days of virtual presentations and talks.

The INTERNI Designer’s Week® talks will take place from 13 to 22 April at the INTERNI Meeting Point, at the Istituto Marangoni in vVa Cerva 24, and will be streamed from 6.30pm on the  homepage of the website

Partners of the INTERNI Meeting Point: Ferrarelle, illy, Whirlpool.





An exclusive account from three exceptional voices: artistic director Davide Rampello and the designers Carlo Ratti and Italo Rota

Also featuring a detailed glossary of innovative and sustainable materials of the showcase of Italy at the Universal Exposition

Italian beauty is the title of an article that è INTERNI, the magazine of interiors and contemporary design, published by the Mondadori Group, has dedicated to the Italian Pavilion at Expo 2020 Dubai. The March issue, on newsstands from today, publishes a preview of both the architecture and content pf the Pavilion.

The Universal Exposition, which will run from 1 October 2021 to 31 March 2022, will be the first to be held in a country from the so-called ME.NA.SA. area, i.e. the Middle East, North Africa and South Africa, an event of great strategic importance for issues related to sustainability and a focus on the circular economy and the optimisation of resources.

Expo Dubai offers an opportunity for the reaffirmation of Italy all of the expressions of its inventiveness and know-how, in line with the concept expressed in the claim of the much- anticipated global event “Connecting minds, creating the future“ which Italy has interpreted with the title “La Bellezza unisce le Persone” (Beauty Brings People Together), the Italian beauty that has always been an element of connection between people, talent and genius, the Mediterranean cultural heritage and a bridge to the future.

And exclusively for INTERNI, edited by Gilda Bojardi, three exceptional storytellers – the Artistic Director of the Italian Pavilion Davide Rampello and the designers Carlo Ratti and Italo Rota – reveal the secrets of a structure that is the result of Italian creativity, advanced research and sustainable innovation.

The feature also includes a Glossary/Guide of the materials used in the architecture and interiors of the Pavilion, listed and described in alphabetical order and functioning as an instrument for dialogue and exchange for architects, planners, designers, interior decorators and, of course, an inspiration for Made in Italy companies.

This publishing initiative is part of the media partnership between Mondadori Media, Official Gold Sponsor of the Pavilion, and the Italian Commission for Expo Dubai. In fact, in order to reinforce Italy’s participation in the 2021-22 Universal Exposition, with cultural, publishing and other events, a series of communication activities have been planned by the Mondadori Group, both in the run up to and during the six-month duration of the Expo.