Mypersonaltrainer

Building on the incredible participation in the first two editions, MypersonalTrainer Days, the event promoted by the City of Milan that turns the city into an ‘open-air gym’, is back again this year. This third edition, called More than Wellness, will be even more exciting and inclusive. The schedule contains hundreds of free activities open to the public for everyone interested in a healthy and active lifestyle, from fitness to sport, but also fitfood and beauty.

The MypersonalTrainer Days event held in September 2023 saw the participation of 10,000 people, 20 partners and 50 guests in more than 500 activities. This year, the aim is to further expand and diversify attendance through two days of fun for all fitness lovers, families and four-legged friends. The event will be held on Saturday 14 and Sunday 15 September 2024 at the Arco della Pace and across Piazza Sempione, a green area that the people from Milan have always dedicated to sport and moments of relaxation and well-being.

Top Novelties for the 2024 Edition

New this year is the Multisport Arena, a versatile and multifunctional area to test yourself in various sports, from more traditional ones such as tennis and volleyball to trendy activities, including korfball and floorball, as well as a minigames hub designed for all ages. The 2024 event will also feature surprise activities by MypersonalBeauty related to beauty, and the creation of a phytofood menu in partnership with Dazi Milano.

Workouts, Silent Fitness, Mypt Urban Walk and Talks with Guests and Experts

As for fitness, don’t miss out on the workouts, as well as the acclaimed Silent Fitness sessions. Also returning are the Mypt Urban Walk, the famous walk in Parco Sempione, and the climbing wall to practice free climbing, as well as 3-on-3 basketball for great competitions among friends. There will also be numerous indoor experiences, with a Talk Zone where special guests will be present for in-depth meetings and free medical consultations.

Opportunities for Brand Partners

Once again this year, there are many special opportunities in full synergy with Mediamond and its Special Initiatives team, Brand On Solutions, to present original and engaging projects to the market and individual brand partners. An advertising campaign was created for Mypersonaltrainer Days by the marketing agency Casiraghi Greco& across multiple media outlets: newspapers, DOOH communications, radio, magazines, and social and digital platforms. In particular, the various MypersonalTrainer social and web profiles will recount the details of all the steps in the event, activities and partners involved, from the teaser phase to non-stop coverage over the two days, ending with a follow-up dedicated to the most significant and exciting moments of the event.

Brand Partners Already on Board

Through concerted work with Brand On Solutions, specific presence and visibility paths were designed and studied with all the brand partners that have already joined the event. Main partners: Dicloreum Ice, Dorelan, DR Automobiles, Givova. Partners: Centro Diagnostico Italiano, Danacol, Garden Gourmet, Gold Collagen, Humanitas University and Rio Mare.

For information and updates: https://www.my-personaltrainer.it/myptdays

Mypersonaltrainer is Mondadori Media’s leading brand in the world of health, wellness, healthy and functional sports nutrition, with 14 million unique monthly users (source: Audiweb Total Digital Audience January 2024) and over 6 million followers on social media (source: Comscore Shareablee and Social Insights April 2024).

There was great success for MypersonalTrainer, the Mondadori Media brand leader in the health and wellness sector, which this year attended the MypersonalRimini event at RiminiWellness, the largest international event dedicated to fitness and wellness, which took place from 30 May to 2 June at the Rimini Trade Fair and Riviera.

For the first time MypersonalTrainer completely customised a stage in the 1,000 m2 pavilion in collaboration with wellness ambassador Jill Cooper.

Over the event’s four days, the public was able to enjoy 60 free workouts for different free body disciplines, which sold out immediately. As well as lessons and workouts, which featured coaches and fitfluencers like Jill Cooper and her team, Nicolò Famiglietti, Lisa Alborghetti, Silvia Fascians – all three from Power Talent Agency – together with Roberta Vanzella, Marianna Balsamo, Monia Di Cocco, Tamara Tanzilli, and Ilaria Castagnino, MypersonalTrainer created the Wellness Recharge Area: a space where the public could take a moment to relax and look after their bodies, thanks also to equipment for decontracting massages, and recharge their devices at special stations.

Activities with brand partners

MypersonalTrainer also had branded content and social media storytelling in collaboration with Brand On Solutions, a unit dedicated to special initiatives by retailer Mediamond.
For HiPRO, a Danone brand specialising in high-protein products, MypersonalTrainer created a video to share the story of the experiences offered by the brand at RiminiWellness, with the involvement of Dany Resconi, a food creator with a large social following who is part of the Zenzero Talent Agency roster, and Laura Crugnola, a Power Talent Agency talent, nutrition ambassador for the event and sports nutrition expert.
A video report about all the brand’s activities during the event was produced together with Rio Mare: there was a stage with numerous classes to train on, a stand with entertainment activities and a food truck to try out many light and tasty tuna recipes.

Media partnership with RiminiWellness

As RiminiWellness’s media partner for the third consecutive year, MypersonalTrainer, the leading publishing brand in the world of health and wellness, once again cemented that it shared the values that have always driven the famous event, which is now in its 18th edition: love for fitness, sport, wellness and personal care.
Thanks to extensive daily social media coverage with dedicated video stories and reels, MypersonalTrainer also provided the fit lover community with a broad overview of both its own activities and the entire event for the duration of the event.

Roadmap to MypersonalTrainer Days

MypersonalRimini was also where they launched the third edition of the Mypersonaltrainer Days, which will be held on 14 and 15 September in the heart of Milan, and the related new advertising campaign – created and produced by the Casiraghi Greco& agency and positioned in strategic locations throughout the Rimini event.

After last year’s success with more than 10,000 visitors and the involvement of over 20 brand sponsors, the Arco della Pace will come alive again for an entire weekend with free activities dedicated to fitness, health, wellness, experiential corners and with the participation of personalities from the world of sport, special guests and fitfluencers.

Many new features will be announced very soon. For all updates: www.my-personaltrainer.it/myptdays.

MypersonalTrainer: the strength of a well-rounded digital and live brand

With the success reported at RiminiWellness 2024 and in anticipation of the big event in September, MypersonalTrainer cements its ability to excel in the world of health and wellness not only as a digital brand, topping the web and social media rankings, but also increasingly strengthening its presence as a star in the world of events in the area, offering its brand partners the fruitful cultivation of in-person contact with its audience.

Mypersonaltrainer is Mondadori Media’s leading brand in the world of health, wellness, and healthy and functional sports nutrition, with 14 million unique monthly users (source: Audiweb Total Digital Audience January 2024) and over 6 million followers on socials (source: Comscore Shareablee and Social Insights April 2024).

Yesterday evening The Beauty Revolutionwas held: the first  MypersonalExperience at the  Mypersonal space at Yogaessential in the heart of Milan, the exclusive event to celebrate the new beauty offer of Mondadori Media, the leading multimedia publisher in the social and digital area. A dedicated location for brand experience activities with partners; events, workshops, team building, fitness, yoga, wellness and beauty demonstration sessions involving talent.

Less than a month after the launch of MypersonalBeauty, Mondadori Media offers varied and flexible solutions capable of satisfying all business and communication needs in the beauty segment and of accommodating the growing demand for partnerships in the sector also in the field of events, thanks to MypersonalBeauty and The Wom Beauty. Two complementary editorial brands that dialogue with all generations: from the over-35, knowledgeable and high-achieving women of MypersonalBeauty curated by a team of professionals, including Medici, cosmetologists, researchers, wellness coaches and beauticians, to the young under-35s, whom The Wom makes aware, also through the authenticity of the creators of Power Talent Agency, of beauty looks, style inspirations and the latest trends, anticipating trends.

 THE BEAUTY REVOLUTIONEVENT

MypersonalBeauty and The Wom Beauty celebrated the beauty world at an exclusive event on 10 April at the newly opened  Mypersonal space at Yogaessential. It was an opportunity to experience an experiential journey dedicated to beauty, thanks to three special master classes involving guests and partners:

• FACE YOGA: a holistic practice involving facial massage to tone and brighten the skin, dedicating a moment of daily well-being. Teacher: Anna Kostina, bio cosmetologist, Yoga and Face Yoga coach and expert in rejuvenation techniques;
• MAKE UP LAB: tips from makeup artist and face of Power Talent Agency, Sara Dimastrogiovanni, and The Wom beauty contributor Nicole Spiga on how to best wear matte pencil and lipstick in the iconic MAC Cosmeticsshade Marrakesh;
• BODY BRUSHING: the best technique for exfoliating the skin and reactivating circulation by means of special handmade brushes. Teacher Davide Guzzoni: naturopath specialising in wellness disciplines, researcher of body brushing.

Also speaking during the evening were Power Talent Agency creatorsCamilla Mangiapelo and Elisabetta Rossi and MypersonalBeauty beauty trainerAngelica Amodei.

NEW FORMATS AND BRAND OPPORTUNITIES

MypersonalBeauty: exclusive partnerships for the Hub format

Among the big news is the Hub format, which is available for exclusive long-term partnerships, and which benefits from MypersonalTrainer ‘s search engine leadership and the authority of its content, guaranteed by expert support. It is a hub that will be dedicated to a particular topic from time to time, a comprehensive vertical guide on the subject realised cross-platform. A real informed journey that unfolds on the web, via social activation with posts and video reels, advanced smart search functionality. It may also include Test&Tell operations and product trials, with the subsidies of an interdisciplinary team, including fitness and wellness coaches.

The Wom Beauty: new social format and partnership with Deborah launched

Last night’s event was the occasion for the launch of new branded formats that have been added to the palette offered by The Wom Beauty, including The WOMderful Look with Camilla Mangiapelo who, together with a makeup artist, recreates the latest trendy looks, guiding users with tutorials on how to replicate them and delving into the characteristics of the products used.

Worthy of mention is the partnership with Deborah Milano, for the launch of the new Super Vinyl No Transfer Shake Lipstick, with the aim of increasing customer brand awareness and creating buzz on social media to support its campaign for the launch of the new product. The social activation includes the video Tried for you starring Anna Ianniello, creator of  The Wom Beauty and part of the Power Talent Agencyroster, launched both on her Instagram profile and on TikTok. Among the absolute novelties is the creation of an exclusive Instagram Rebus, an interactive riddle-style card that emphasises in a fun way the peculiarity of the product, namely the need to shake it before use, using the illustrative and visual language typical of GenZ.

AN EXCLUSIVE LOCATION FOR LIVE EVENTS

The  Mypersonal space at Yogaessential (Spazio Garibaldi 77) is the result of the strengthening of an already existing partnership between the two realities, which opens up to the realisation and offering of MypersonalExperience: a series of dedicated activities that may also include shootings and other experiences with Power Talent Agencytalents.

Mondadori Media is Italy’s leading social and digital publisher, with a distinctive positioning and audience on the publishing market. The Mondadori Group’s social multimedia company caters to the passions of the Italian people through its brands – food, beauty, fashion, health and wellness, science and tech – and reaches more than 27.8 million unique users every month (source: Audiweb Total Digital Audience January 2024) and over 106 million followers (source: Comscore Shareablee + Pinterest and Social Insight February 2024).

The Wom is the all digital, social first media brand dedicated to MillennialZ, a generation who sees uniqueness as a strength and an enriching value for themselves and others. The Wom is the benchmark for the younger generation on TikTok and Instagram, with a total fanbase of 9 million followers (source: Comscore Shareablee and Social Insights February 2024) and 10 million unique users on the Internet (Audiweb Total Digital Audience February 2024). The Wom Beauty: the first vertical channel dedicated to cosmetics for the young generation, under 35, Instagram and TikTok first with 1.2 million followers.

Mypersonaltrainer is Mondadori Media’s leading brand in the world of health, wellness, healthy and functional sports nutrition, with 14 million unique monthly users (source: Audiweb Total Digital Audience January 2024) and over 6 million followers on socials (source: Comscore Shareablee and Social Insights March 2024). Mypersonalbeauty was created as a brand extension of Mypersonaltrainer and, with the experience and authority of the brand and the potential guaranteed by this synergistic combination, it completes its offer in the personal care and beauty sector, which is understood not only as an external objective to be achieved, but as an integral part of physical and mental wellness. Thanks to Mypersonalbeauty, which already boasts over 1.3 million followers on socials (source: Comscore Shareablee and Social Insights February 2024).

YOGAESSENTIAL / Spazio Garibaldi 77 is the multi-experiential place dedicated to wellness and practice, in an elegant and luminous environment, dedicated to welcoming and tranquillity promoting harmony of body and mind. YOGAESSENTIAL is the Italian athleisure brand that offers clothing and accessories inspired by yoga practice. www.yogaessential.com – www.spaziogaribaldi.com

The platform of Mypersonaltrainer, a brand leader in health and wellness, has now expanded with Mypersonalpet, the new digital world — social network and website — designed for all animal lovers.

Pets are a source of well-being, contributing to improved quality of life, and they are now considered actual members of the family.

The growth of the pet market, which was also accelerated by the pandemic, has led to a parallel increase in the need for information, news, and guides on various aspects of their health and well-being.

Mypersonalpet aims to meet the desire for information for those who have chosen to open their homes to the love of a pet, not only dogs and cats, but also rabbits, birds, and fish.

Through collaboration with an exclusive network of authoritative professionals, rigorously selected among doctors, veterinarians, biologists, psychologists, ethologists, and trainers, pet lovers will be able to find useful advice and tips on nutrition, hygiene, and keeping their four-legged friends (and others) fit.

The Instagram profile @mypersonalpet, which has more than 330,000 followers, has registered 500,000 interactions and a reach of 4 million people in the last month, thanks in part to engaging visual posts on key topics with infographics, reels, and carousels.

In addition to complementing the main Instagram page @myptrainer, Mypersonalpet works with a network of experienced contributors and more than 30 top creators, as well as through collaboration with the Power and Zenzero talent agencies. The profile promotes an innovative narrative of personal & family wellness and provides information on touching stories and current social issues related to pets. There is no shortage of space for viral stories with intriguing and engaging formats such as “Pet dramas”, and more relaxing topics such as “Fashion & Accessories”.

Mypersonalpet officially launched at Mypersonaltrainer Days 2023, with volleyball player Cristina Chirichella and her dog Chichi acting as special representatives. The brand is dedicated to pets within the Mypersonaltrainer world, which 14 million people already access each month looking for information, tutorials, and advice regarding health, fitness, and personal wellness.

Mypersonalpet complements Mypersonaltrainer and Mondadori Media in the pet sector, and will work in full synergy with Mediamond and its dedicated unit, Brand On Solutions, to bring individual brands, innovative and effective branded content initiatives, and influencer marketing projects to the market.

Monge, a leading pet food company, was the first brand to believe in Mypersonalpet, investing in this new project during its launch.

Mypersonaltrainer Days, the event sponsored by the City of Milan dedicated to fitness, wellness and sports, organised by Mypersonaltrainer, a Mondadori Group brand leader in health and wellness, which was attended by over 10,000 visitors in only two days, has once again proven to be a great success.

A weekend with 500 free events, from the most innovative open-air workouts to talks to medical consultations, more than 50 guests and 20 partners, in an area of more than 1,500 square metres in the heart of Milan. 

The MYPT Urban Walk, the charity sports walk to benefit the Fondazione Italiana Diabete (Italian Diabetes Foundation) – with 1,500 registered participants – was met with praise, as well as the medical consultations done in collaboration with the Centro Diagnostico Italiano (Italian Diagnostic Center), which were sold out in only a few hours.

The local event has enabled the brand to strengthen and expand its offerings, where it already reaches 13 million unique users each month and over 3 million followers on social media.

On Saturday 16 and Sunday 17 September the stage of the Mypersonaltrainer Days at the Dazio di Levante of the Arco della Pace in Milan was used for talks with major personalities and athletes who talked about the importance of sport and physical exercise for a healthy, balanced life. Guests included former soccer player Claudio Marchisio and Mattia Zenzola, the dancer who won Amici 22, psychiatrist and psychotherapist Raffaele Morelli, volleyball champion Cristina Chirichella, Nicola Macchione, andrologist and urologist, author and coach Daniele Di Benedetti and Sara Farnetti, an internal medicine specialist.

All the workout classes at the foot of the Arco della Pace were packed, and the most popular were Wake Up Yoga classes with Yoga Essential, the Super Jump and Fluid Silent Fitness classes with Jill Cooper, and Train with a Smile by Nicolò Famiglietti (of Power Talent Agency). There was major turnout on the sports fields, especially for Pickleball, Acrovolley, and Freeclimbing. 

The results of the initiative

The great public success was combined with the excellent results that Mypersonaltrainer Days recorded on social media, with more than 10 million people reached on the Facebook and Instagram pages, thanks also to the involvement of top fitfluencers.

These numbers are the result of stories, posts, articles and interviews exclusively prepared by Mypersonaltrainer’s editorial, social and filming team being shared. It was a winning formula that contributed to yet another great result: a media impact of more than 40 million contacts, thanks to talking about the event on all of the brand’s touchpoints, an advertising campaign planned for the social networks, the website, press and radio, DOOH, plus spontaneous, high-impact media coverage.

The campaign, that aimed for participation, was very effective, thanks to strategic digital advertising carried out with conversational marketing by Hej! and proximity marketing by AdKaora.

Event partners  

Mypersonaltrainer Days is an event created by Mondadori Media in collaboration with Mediamond and Brand On Solutions, a unit dedicated to the special initiatives of the Mediamond retailer, thanks as well to the support of the 20 partners who championed the initiative. In terms of publicity, the event recorded 100 per cent growth from the 2022 edition.

The following businesses in the wellness, sports and lifestyle industry had the opportunity to meet the public in customised experiential corners to promote a new and broader concept of well-being and health: Zambon, DR Automobiles, Yovis Rigenera, Centro Diagnostico Italiano, Clearcorrect (Straumann Group), Curaprox, Danacol, Croazia con la regione del Quarnaro, Kellogg’s, Pedigree, Natù Rigoni di Asiago, Scholl, Bonomelli, Lete, MCFit and Yogaessential.

During Mypersonaltrainer Days the public was able to try their hand at test drives, exciting and fun games, and consulted with experts in behavioural disorders for companion animals, particularly dogs.

The Mondadori Group supported the initiative with talks by authors from its publishing houses and book signings in a dedicated corner of Mondadori Retail.

Initiative media partners: Radio R101 with speaker Chiara Tortorella.

The set-up and logistics were taken care of by the agency Area62.The Mypersonaltrainer Days project received the support of the City of Milan, which sponsored the event, participating in the opening moderated by Monica Bertini of Sport Mediaset with Emmanuel Conte, Counsellor of the Budget and Real estate Heritage, Rosanna Volpe, the President of the BoD of MilanoSport and Nicola Zeni, President of the Fondazione Italiana Diabete.

After the great success of the first edition – which saw the participation of over 5,000 visitors and the involvement of over 20 brand sponsors – the highly anticipated Mypersonaltrainer Days event returns with numerous free activities open to the public for all wellness, fitness and sport lovers.  The event will cover the whole Piazza Sempione on Saturday 16 and Sunday 17 September 2023.

“Mypersonaltrainer has been particularly successful in transitioning from the digital sphere to events in the country. To cement the development and growth of the project, this edition of Mypersonaltrainer Days will be even better and more engaging than last year, both in terms of activities, which are innovative and fun, and because of the much larger space that we’ll be using to host the event”, said Daniela Cerrato, Mondadori Media’s Digital Marketing Director. “We’ll engage our followers throughout the Piazza dell’Arco della Pace and in Sempione Park – city’s green heart – with activities and experiences. We’ll offer fit lovers many new workouts, bringing this weekend dedicated to comprehensive health and well-being to life”.

The initiative this year comes with a new name: Wellness Recharge. A real recharging hub for body and mind where you can experience four fundamental areas for well-being: Wellness and Health, with personalised medical consultations and dedicated conferences and talks with health professionals; Food and Nutrition, with free tips and advice; Fitness, with sports activities and encounters with great champions and players. In the fourth area, Happiness, the experience-based corners for those brands engaged in the search for well-being will be front and centre, where they’ll present innovations, products and services dedicated to a balanced and active life that will involve participants in activities and tests.

The events dedicated to fitness will see the participation of sports talents and fitfluencers to try sports like Animal Flow, Mobility or trendy activities that are increasingly becoming popular, like Silent Fitness. All this will take place in the splendid setting of Sempione Park: it’ll truly take over the famous square and the Dazio di Levante with innovative and engaging activities like Free Climbing, AcroVolley and Pickleball, a mixture of tennis, paddleball, badminton and ping pong. They’re amazing activities, which promise real fun for participants and spectators. The Mypersonaltrainer Urban Walk will take place also in this edition, which will be even more exciting and inclusive: a 5 km non-competitive walk where everyone can really participate, even pets.

Mypersonaltrainer will work together with Mediamond and its Brand On Solutions structure, dedicated to special initiatives, to propose original and engaging projects to the market and individual brands for all interested partners.

For the Mypersonaltrainer Days event, an advertising campaign was carried out in several forms of media: newspapers, notices on the DOOH circuit, radio, magazine and the digital side of the Mondadori Group. All the parts that will make up the event – from the teaser stage to the non-stop coverage in the two days, finishing with a follow-up dedicated to the most significant and exciting moments of the two days of events – were described in detail on Mypersonaltrainer’s different social media and web profiles, including its activities and the partners involved.
Media partners: Sport Mediaset and Radio R101.

Mypersonaltrainer is the leading brand in the world of health, wellness and healthy eating and sports, with 13.5 million unique monthly users (source: Audiweb April 2023) and over 3 million followers on social media platforms (source: Shareablee and Insight June 2023). With its rich production of content, made by the best experts in the field on the web and on social media, it has established itself as an essential key standard for professionals and for all Italians interested in taking care of themselves.

The first edition of the Mypersonaltrainer Days, the event in the name of wellness and sports organised by Mypersonaltrainer and which saw the participation of more than 5.000 visitors in just two days, was a huge success.

A weekend with more than 300 free appointments – ranging from training to presentations and medical consultations – that transformed Milan into the capital of wellness on Saturday 1^st and Sunday 2^nd of October.

A territorial event that allowed the brand of the Mondadori Group, a leader in the world of health and wellness, to strengthen and expand its offer, thanks to which it reaches 13.5 million individual online users each month (source: Audiweb, July 2022) and almost 3 million social network fans.

The Mypersonaltrainer Days were Mypersonaltrainer ‘s first opportunity to really meet its community and the many fans of a healthy and active lifestyle who took part in the initiative.

Sports and wellness lovers were able to meet the brand’s multidisciplinary staff and fitinfluencers and to listen to more than 100 exceptional speakers who animated the weekend’s shows under the guidance of Edoardo Stoppa. Among the guests, the sports champions Filippo Tortu, Linda Cerruti, Matteo Giupponi, but also many personalities from the world of entertainment, such as Federica Panicucci and Michela Coppa.

The results of the initiative

The huge success achieved during the Mypersonaltrainer Days event is not only due to the public, but also to the amazing outcomes recorded on the website and social networks: more than 2 million people on the website and beyond 3 million on the brand’s Facebook and Instagram channels.

These numbers are the result of a continuous sharing of stories, posts, articles and interviews exclusively prepared by Mypersonaltrainer’s editorial, social and filming team.

A winning formula that contributed to yet another great result: a media impact of more than 25 million gross contacts, thanks to the communication campaign on all of the brand’s touch points, an advertising campaign designed by Casiraghi Greco & for the social networks, website, press and radio, DOOH, OOH and influencer marketing and a spontaneous media coverage of great impact.

The results of the Mypersonaltrainer Days were beyond all expectations, also in terms of the advertising outcomes – handled by Mediamond – which allow Mypersonaltrainer to immediately lay the foundations for the second edition of the event, planned for next year.

The partners of the event

The success of the Mypersonaltrainer Days was also made possible thanks to the partnership with Brand On Solutions, a unit devoted to the special initiatives organised by Mediamond, and to the partners who believed in the initiative’s holistic approach. During the Mypersonaltrainer Days, businesses of the wellness, sports and lifestyle industry had the opportunity to meet the public in customised experiential corners to promote a renewed and more powerful wellness experience: Zambon, Italian Diagnostic Centre, Eridania, Croatian Tourism Body, Ibsa, Giuliani, Gold’s Gym, My Benefit, Tescoma.

The support of technical institutions and partners

Mypersonaltrainer’s project was supported by the City of Milan, which sponsored the event and which was present at the inauguration with Emmanuel Conte, its Counsellor of the Budget and Real estate Heritage, and Francesco Caroli, its representative of the Welfare and Health Department.

The opening presentation was moderated by Lucia Blini, Deputy Director of Sport Mediaset, and Stefano Gobbi, territorial Head of the Sports and Health Affairs, also intervened.

Mypersonaltrainer Days was a Mondadori Media event organised together with Mediamond.

A huge thanks to MyEvents, Top Run, for the MYPT Urban walk, the partner companies and technical sponsors: Alpro, Esi, Foodspring, K-Well, Lete, Lycia, Yogaessential and Full Breathing.

The first edition of Mypersonaltrainer Days, two full free days of activities for everyone dedicated to fitness, nutrition and health, kicks off on Saturday, October 1, in Milan.

 A weekend conceived to regenerate the balance and well-being of one’s mind and body in the midst of the vegetation and nature of the Sempione Park. Additionally, the Customs Building of Levante will be entirely dedicated to the event to ensure a complete, immersive and fun experience bound to be extended to the adjacent outdoor areas.

On the agenda, a succession of 100 free appointments for all tastes, from the best workouts and trendy wellness practices, to stories with exclusive figures of the world of sports and wellness, not to mention a series of very useful and free medical consultations.

The entire weekend has been organised by the editorial staff and fitfluencer team of Mypersonaltrainer, a key reference for all lovers of a healthy and active lifestyle with an audience of over 11 million individual online users and 2,7 million fans on the social channels.

The event, under the patronage of the City of Milan, will also include the first MYPT Urban Walk, a fast walk over a 5 kilometres distance suitable for everyone and scheduled for Saturday, October 1, at 11:30, at the Arco della Pace. The same will be led by the Olympic athlete Matteo Giupponi, a race walking podium winner at the 2022 European Championships, and will comprise three moments of targeted training and tips developed by Mypersonaltrainer’s trainers.

AN EXCEPTIONAL SETTING

Saturday the 1^st and Sunday the 2^nd of October, the setting of theMypersonaltrainer Days (Customs Building of Levante, ground floor) will be animated with encounters with great personalities and exceptional athletes under the guidance of Edoardo Stoppa, an anchor fond of sports, environment and sustainability, to speak about the importance of sports and physical exercise in view of a balanced and healthy life.

The first appointment is Saturday, at 11.30 with the very fast Olympic medal winner, Filippo Tortu, who will share his life story and successes with the audience of the Mypersonaltrainer Days: from his victory at the 2021 Olympic Games of Tokyo, with the 4×100 relay race, to the exceptional time achieved at the 2022 World Championships of Oregon, where he earned the title of second fastest Italian ever on the 200 metres race, just behind the European record holder, Pietro Mennea, and up to the bronze on the 200 metres race at the European Championships of Munich this summer.

At 12.00, Federica Panicucci, a renowned and beloved face of Italian television, will be the protagonist of a chat on daily well-being, during which she’ll be providing tips on how to live well and to start loving oneself.

At 12.30, the American personal trainer, Jill Cooper, the queen of fitness, will take the stage to explain how to stay fit at any age and to provide small tips on how to live better. At 14.30 of the same day, Jill Cooper will lead a Freedom session, an outdoor silent fitness activity or tribute to exercise.

The soccer coach, Gaia Missaglia, will address the women’s soccer revolution at 16.30. Since 2009, she’s been working as a Soccer and Motility Instructor at the Milan Junior Campand is the co-author of the book written together with Francesca Maria Gargiulo “Voglio fare la calciatrice”.

At 17.00, appointment with the freediver, Anna Sedone, creator of the “Fullbreathing” method, an integrated system of breathing techniques aimed at making the most of our breath. The author of the book “Il Respiro nell’Apnea” will go in-depth on the many ways used to train the body and mind through breathing techniques.

Among the Mypersonaltrainer Days’ guests, the audience will enjoy the participation of Lamberto Bertolè, Welfare and Health Counsellor of the city of Milan, and of Stefano Gobbi, Head of the Sports Department of the Sports and Health Territories, who, together with Carlo Mandelli, Managing Director of Mondadori Media, Lucia Blini, Deputy Director Sport Mediaset, and Edoardo Stoppa will inaugurate the event on Saturday, October 1.

Sunday, October 2

Sunday’s event will start at 10.00 with Sabina Fasoli, a psychologist and sexologist who shares clear and comprehensible content on sexual education over the social channels to spread sexuality in the most gratifying, safe and conscientious way.

At 10.30, the soccer coach, Joanna Borella, known as Mister Jo, will speak about soccer as a resource of life and well-being. Then, an interview with the gynaecologist, Ambra Garretto, who will provide intimate answers to girls of all ages by addressing sexual topics and questions without taboos.

At 12.00, Iader Fabbri, a nutritionist biologist and scientific writer author of “L’indice di Equilibrio”, will take the stage. He’ll speak of nutrition and of a key concept of his book: “How, what and when to eat is more important that how much to eat.”

At 14.00, appointment with Sara Compagni, the body coach and founder of the Instagram profile, Postura da Paura, who will go in-depth on the importance of a proper posture for the well-being of our entire body and beyond.

At 15.00, Arianna Talamona, the paralympic swimming champion, will take the stage. The discussion will cover the story of this great athlete and of her incredible career.

At 17.00, a meeting with Michela Coppa, the TV host and current yoga teacher, who will explain how to eat healthy and without depriving oneself.

To conclude the event, at 18.00, the synchronised swimming champion, Linda Cerruti, will speak of the values of sports and of her commitment to overcome prejudices, especially against women.

FREE FITNESS LESSONS FOR MORE THAN 1.500 PEOPLE

Over the two days, in the two areas of the Sempione Park adjacent to the Customs Building of the Arco della Pace, a programme of activities will be provided to sports lovers by Mypersonaltrainer’s fitfluencers and by some of the most renowned personal trainers, among which Paolo Zotta.

Among the courses: postural gymnastics, breathing courses, yoga, total body, pilates, Legs, Abs and Glutes, functional training, couple revoring, zumba, AMRAP workout, total tone, stretching, silent fitness.

It’s necessary to book the courses from the specific website https://www.my-personaltrainer.it/myptdays22 and from which it’s possible to consult the entire programme.

 MEDICAL CONSULTATIONS WITH EXPERTS

Mypersonaltrainer Days will devote great attention to the world of health and well-being, also through discussions on prevention and a proper lifestyle, in which sports play an essential role.

The Customs Building 1 of the Arco della Pace will in fact provide (2^nd floor) an extended area where doctors and specialists will be available for 200 face-to-face consultations with the public: it will also be possible to make free appointments with experts of the Italian Diagnostic Centre specialised in dietetics, genetics, internal medicine, orthopaedics, physiatry and physiotherapy.

Moreover, experiential corners will be set up together with the most important brands of the world of wellness: Zambon, Italian Diagnostic Centre, Eridania, Croatian Tourism Body, Ibsa, Giuliani, Gold’s Gym, My Benefit, Tescoma, Alpro, Esi, Foodspring, K-Well, Lete, Lycia, Yoga Essential.

 Information and reservations on: https://www.my-personaltrainer.it/myptdays22

Mondadori Media, Italy’s leading multimedia publisher with 55.5 million fans on social networks, has signed a partnership with Twitter to join the Twitter Amplify program, which allows the possibility to amplify and promote video contents on the platform, reaching an even wider audience.

The agreement involves the Twitter accounts of the Mondadori Media brands Giallozafferano, MyPersonalTrainer, TheWom, Smartworld, Focus, NostroFiglio and Studenti, which are real points of reference in vertical segments linked to the passions of Italians – from cooking to wellness, from technology to science and training – with 1.6 million followers overall.

The partnership highlights the strength of Mondadori Media, chosen as an important partner to get in touch with valuable audiences through innovative content, relying on consolidated know-how in the production of videos for social media: an area in which Mondadori Media has already strong experience and leadership, thanks to an internal team dedicated to the co-production of editorial content with partner brands and successful special projects.

Thanks to this agreement, Mondadori Media and Twitter will offer partner companies the possibility of inserting pre-roll advertising videos, before the contents published by the Mondadori Media brands.

Mondadori Media will further expand the development of branded content social projects and initiatives on Twitter. This will extend the opportunities for companies and investors interested in reaching new audiences based on their needs and in an authoritative, transparent and highly interactive context thanks to the involvement of the Mondadori Media brand communities, making advertising communication ever more effective.

The Mondadori Group confirms its position as Italy’s leading digital publisher: Comscore data for March shows that the Group’s brands are in first place, with a total audience of almost 33 million unique users per month. The reach rises to 84% of the online population, with a peak of 91% among women, corresponding to almost 18 women across Italy.

The figures show that it is not only news that has been rewarded in this period of emergency, but also content related to the passions and interests of Italians, and for which the brands of the Mondadori Group are a point of reference, both in print and in digital.

This success is also confirmed by continuously growing results of social networks. In the months of March and April the combined fanbase of Mondadori’s media brands grew more than 1.7 million people overall, with more than 700,000 new fans on Facebook, over 500,000 new followers on Instagram and 200,000 users on Youtube. Today, the combination of all the communities of the Group’s brands across the various social media platforms totals some 33 million people.

This breakthrough has been achieved, in particular, thanks to the results of certain brands who are now established as authentic protagonists in the lives of Italians and leaders in the vertical segments of food, women and wellness.
A leading role that is confirmed by Comscore data and also supported by the results of the Scenario Media 2020 research, recently elaborated by Mondadori Lab on 3,000 representative Italian users. The rich and varied offer of content in the magazines, live events on social media and other web initiatives and projects, has enables the Mondadori Group to remain lose to its readers and users and be rewarded with significantly rising numbers. In fact, these are results that, once again, underscore the strong links between the brands and their communities and a capacity to continue to put people and their interest at the centre.

The biggest success has been achieved by GialloZafferano which has recorded an absolute all-time record in terms of audience of 22.9 million unique users per month and a 59% reach di (Source: Comscore March 2020), a 40% increase in monthly users compared with the previous record in December 2019.
This outstanding result by GialloZafferano is also confirmed in the weekly data of Audiweb which, in March recorded an average of over 12.5 million weekly unique users, an increase of 100% compared with the pre-lockdown period. Plus, on the day before Easter, GialloZafferano recorded another new daily record, with over 4.5 million daily unique users.
According to the Food Media Brand analysis, produced by Mondadori Lab, GialloZafferano is the undisputed leader among media brands on the media web, TV and print, in the kitchen and the hearts of Italians. In fact, more than one in two people consider it an unmissable point of reference in the kitchen. Moreover, for more than 90% of interviewees it is the top brand for assisted knowledge, reaching 55% in top of mind recognition, being cited spontaneously first among cooking brands by more than one in two of the sample. All of these metrics show that GialloZafferano is the leading brand, further confirmation of its role as the point of reference.

Another important result has been recorded by Donna Moderna which, thanks to a winning mix of stories, live events on social media and practical advice, is once again the brand leader in the women’s segment, with 14.4 million unique users per month (Source: Comscore March 2020). In addition, the Scenario Media survey shows that for 47% of the sample Donna Moderna is the top of mind brand in the women’s segment and the number one brand for assisted knowledge both in print (94%) and online (78%). Donna Moderna is described as useful, complete and a product that the sample trusts and which is able to meet their needs

In the health and wellness segment, Mypersonaltrainer is shown to be a point of reference for Italians in terms of health and wellness, reaching an audience of 14.4 unique users per month (Source: Comscore March 2020).