Mypersonaltrainer

The fourth edition of MypersonalTrainer Days has been confirmed as a great success. The event, which sold out in just a few hours, covered the entire Arco della Pace, doubling the space over 2024 with lots of activities, workouts, medical consultations, and educational talks, all free and open to the public. The initiative was organized by MypersonalTrainer, a Mondadori Group media brand and leader in health and well-being that boasts a monthly web and social reach of 13 million and 6.6 million followers on social media.

Many champions were present, from Massimiliano Rosolino to Tania Cagnotto, Diego Gastaldi, and fitness gurus Jill Cooper, Jairo Junior, Laura Crugnola, Nicolò Famiglietti, and Silvia Fascians from the Power Talent Agency roster, along with many others. There was also a spectacular mini tournament with the participation of well-known football talents, such as Bobo Vieri, Alessandro Matri, Nicola Amoruso, Alessandro Budel, Tomas Locatelli, Massimo Maccarone, Stefano Torrisi, and German Denis.

This year, MypersonalTrainer Days received support from the Municipality of Milan, which sponsored the event with the participation of Martina Riva, Councillor for Sport, Tourism, and Youth Policies.

Record Results for the Initiative
In just two days, MypersonalTrainer Days welcomed over 20,000 participants, breaking last year’s record. The great success of events in the area was accompanied by excellent results on all MypersonalTrainer Days digital channels, which have recorded a total of 40 million contacts to date. These steadily growing numbers have once again set a record. Added to this, there is also an extraordinary media impact, thanks to coverage across all media. TV, local and national press, radio, and digital media followed us closely.

This achievement is the result of continuous storytelling, with posts, articles, stories, and interviews created exclusively by the MypersonalTrainer editorial, social, and video team. This result is clearly due to the very rich schedule of activities.

New events that enchanted the public
There was a great public response on the padel court, created in collaboration with Italian Padel Club and Italy Padel Tour Bombeer for the first time at MypersonalTrainer Days, which also hosted the ‘Sfida le Football Legends’ tournament. The event featured Bobo Vieri, Alessandro Matri, and Nicola Amoruso, who interacted with fans at an exclusive meet-and-greet.

Furthermore, the MYPT Cross The Park with Jairo Junior ended with a flash mob that saw thousands of participants create a beating heart. The AntiGravity^® Fitness Area was also very popular, with its 12 suspended red hammocks and therapeutic yoga by Sayonara Motta, designed for profound wellbeing of the mind and body. Finally, other activities included Tamboo, a dynamic musical format combining the rhythm of percussion with physical activity, which won over the public for the first time in Milan with MypersonalTrainer.

Event partners
The area dedicated to partners, who continue to believe in the project and join us in support year after year, was also very successful. The experiential corners were crowded with participants who had the opportunity to test products representing our core business (wellness, fitness, and sports), as well as food and beverage, automotive, and beauty products. It is important to develop initiatives specifically designed for each partner based on their unique communication needs, while integrating both offline and online editorial formats. The result is an engaging and memorable experience for users and visitors in line with the Wellness (R)evolution concept.
This year, MypersonalTrainer Days had an excellent advertising response, with the participation of 24 brand partners. The event was held in cooperation with Mediamond and Brand On Solutions, a unit dedicated to special Mediamond initiatives.

Many companies joined as brand partners: Barilla Protein+, Bayer Italia, Biotherm, Bonduelle, Brita, Carnidyn, Centro Diagnostico Italiano, Curasept Dicloreum ICE, Dorelan, DR Automobiles, GOLD COLLAGEN®, Maalox Digestion RAPID, Melagold^® Ponti, Napisan, Parmigiano Reggiano, Vichy, Virbac – Animal Health, and ZespriTM.

Technical partners: AntiGravity^® Fitness, Italian Padel Club, Italy Padel Tour Bombeer, Santàl Fruitz, YogaEssential.

Media partners: Radio R101.

Set-up and logistics were handled by Area62.

MypersonalTrainer is Mondadori Media’s leading media brand in the world of health, wellness and healthy, functional sports nutrition, with a monthly reach of 13 million on social media and the Internet (source: social incremental reach Comscore – January–June 2025) and more than 6.6 million followers on social networks (source: Comscore Shareablee and social insights – June 2025). It has been active in the area for four years with live initiatives, including annual appointments at RiminiWellness and in Milan at the Arco della Pace with the Mondadori Media event, MypersonalTrainer Days.

Following the success of previous editions, MypersonalTrainer Days returns on 13 and 14 September. The initiative is organised by MypersonalTrainer, a Mondadori Group media brand and leader in health and wellness, a point of reference for 13 million unique users per month and 6.6 million followers on social networks. The event is sponsored by the Municipality of Milan and will cover the entire area around Arco della Pace in double the space — 10,000 square metres — of the last edition, with free workouts, medical consultations, and educational talks open to the public.

Martina Riva, Councillor for Sport, Tourism and Youth Policies for the Municipality of Milan, Daniela Cerrato, CMO of Mondadori Media, and sports journalist Monica Bertini will open the two-day event on Saturday, 13 September.

‘Today, attention to physical and mental well-being is indispensable. With MypersonalTrainer Days now in its fourth edition, we as a publisher are proud to respond to this need with a widespread approach: from digital platforms to social media, up to this event, which is now an important occasion for the city community and beyond. Our ongoing collaboration with the Municipality of Milan and support from the many brand partners that have accompanied us for years allow us to offer a unique experience that expands the boundaries of wellness, explores innovative areas, and attracts an ever-widening community through live contact in the area,’ says Daniela Cerrato.

This year’s fourth edition comes with the claim Wellness (R)evolution, symbolising the evolution of wellness as represented by MypersonalTrainer.

An array of famous names will follow one after another, from swimming champion Massimiliano Rosolino to Italy’s greatest diver, Tania Cagnotto, from Paralympic athlete Diego Gastaldi to fitness gurus such as Jill Cooper and Jairo Junior, Nicolò Famiglietti and Silvia Fascians from Power Talent Agency and MYPT Crew, and many more.

For the first time, the 2025 edition will have lots of opportunities for padel, giving everyone the chance to train through a collaboration with Italian Padel. With the Italian Padel Club format in partnership with the Italy Padel Tour, the association is staging a spectacular mini tournament, ‘Sfida le Football Legends’, which, after various stops around Italy, will reach the Arco della Pace in Milan at MypersonalTrainer Days. Many well-known football faces will be appearing, such as Bobo Vieri, Alessandro Matri, Nicola Amoruso, Alessandro Budel, Tomas Locatelli, Massimo Maccarone, Stefano Torrisi, and German Denis.

Another activity to practise or watch is the AntiGravity^® Fitness Area with Sayonara Motta. This innovative programme blends various disciplines such as dance, Pilates, acrobatics, calisthenics, and yoga, with benefits for spinal decompression. With its suspended hammocks, AntiGravity^® Fitness works against gravity, helping to tone, stretch and realign the body, improving posture, flexibility, balance and coordination and relaxing the nervous system. Ever-popular yoga sessions, engaging Silent Fitness experiences and workouts inspired by today’s hottest disciplines will take place on the fitness stage. These include Tamboo, a dynamic musical format combining the rhythm of percussion with physical activity for the first time in Milan; therapeutic yoga, designed for profound wellbeing of the body and mind; and Spinext, an innovative functional practice that improves mobility and posture.

The following talks and experiences are proving to be very popular: nutritionist and biologist Laura Crugnola, from Power Talent Agency and MYPT Crew, will talk about nutrition and trends, dermatologist Ines Mordente will talk about Longevity Skincare Revolution, Jill Cooper will talk to the audience about menopause, and Marilia Valenza will talk about the importance of caring for our skin with a young workout for the face.

Participants will be able to enjoy the green lung in the heart of Milan and on Saturday at 2 p.m., they can take part in MYPT Cross the Park, a unique initiative guided by Jairo Junior combining functional training, cardio fitness, and socialising in characteristic urban spaces. Francesco Giardina, the official speaker of MypersonalTrainer Days, will be joined by Chiara Tortorella, a Radio 101 speaker who will also take the stage as a LILT representative to mention the Pigiama Run initiative, which will be held in Milan on 26 September.

On Saturday at 5 p.m., Il grande libro di MypersonalTrainer (The Great Book of MypersonalTrainer) will be presented. Published by Sperling & Kupfer, it is available in bookshops and online stores starting on 9 September. With this volume, MypersonalTrainer offers readers a selection of tips, insights, and useful pointers for embarking on a conscious path to wellness. The book will be presented by Daniela Cerrato, CMO of Mondadori Media, with trainer Nicolò Famiglietti and Riccardo Borgacci, a nutritional specialist, dietician and sport scientist. Journalist Angelica Amodei will be moderating.

The day will end at 6:15 p.m. with a Zumba Party and apericena in collaboration with Parmigiano Reggiano.

For this edition, the technology will also be enhanced with a LED wall (550 cm x 300 cm) near the main stage, which will project cross shots taken from two drones flying over the area to create spectacular and immersive experiences.

Event Partners
MypersonalTrainer Days had an excellent advertising response this year with 40% growth over 2024 and the participation of 24 brand partners. The event is held in cooperation with Mediamond and Brand On Solutions, a unit dedicated to special Mediamond initiatives.

Many companies have joined as brand partners — not only industries in wellness, fitness, sport, and beauty, but also companies in the food and beverage, automotive, and lifestyle sectors. For the occasion, they will meet the public in customised experiential corners to promote a new and broader concept of wellness.

Partners: Melagold^® Ponti, Barilla Protein+, Bayer Italia, Biotherm, Bonduelle, Brita, Carnidyn, Centro Diagnostico Italiano, Curasept Dicloreum ICE, Dorelan, DR Automobiles, Gold Collagen, Maalox Digestion RAPID, Napisan, Parmigiano Reggiano, Vichy, Virbac – Animal Health, and ZespriTM.

Technical partners: AntiGravity^® Fitness, Italian Padel Club, Santàl Fruitz, YogaEssential.

Media partners: Radio R101.

For MypersonalTrainer Days, a new multimedia advertising campaign was created: daily newspapers, DOOH with domination in strategic areas of Milan such as Parco Sempione and the M4 line, radio, magazines, social media, and the Internet. Set-up and logistics will be handled by Area62.

All activities are free of charge, but registration is required to participate. For information and reservations: https://www.my-personaltrainer.it/myptdays. Everyone registered for sports activities will receive a technical T-shirt and all active participants will receive a bag full of gadgets.

MypersonalTrainer is Mondadori Media’s leading media brand in the world of health, wellness and healthy, functional sports nutrition, with a monthly reach of 13 million on social media and the Internet (source: social incremental reach Comscore – January-May 2025) and more than 6.6 million followers on social networks (source: Comscore Shareablee and social insights – June 2025). It has been active in the area for four years with live initiatives, including annual appointments at RiminiWellness and in Milan at the Arco della Pace with the Mondadori Media event, MypersonalTrainer Days.

After three editions with extraordinary numbers and strengthened by the growing interest in health, physical activity and wellbeing, Saturday and Sunday, 13 and 14 September will see the return of MypersonalTrainer Days. This event created by MypersonalTrainer – a Mondadori Group brand and a leader in health, wellbeing and healthy, functional sports nutrition – is sponsored by the Municipality of Milan. The fourth edition of this event will be even more abundant, with many new features. Two days of events in a double-sized area, courses and free activities for all audiences. This year, MypersonalTrainer Days comes with a new claim: Wellness (R)evolution, a symbol of the evolution of wellness as represented by MypersonalTrainer. This event reinforces its mission to promote a healthy and active lifestyle with new disciplines, a holistic view and scientific authority, always aimed at preventing illness.

MypersonalTrainer Days: The Numbers

Last year’s MypersonalTrainer Days was attended by over 15,000 national and international visitors and 26 brand partners. More than 50 guests from the world of sports and wellness presented 500 free events, 300 hours of activities and medical consultations in a 2,000-m2 area in the green heart of Milan, between the Arco della Pace and Piazza Sempione. Forty-eight hours of life outdoors, dedicated to physical and mental wellbeing, with more than 20 million reaches on the brand’s Instagram, TikTok, Facebook and YouTube channels.

MypersonalTrainer Days doubles its space with a range of new activities, for the first time in Milan

The space at the Arco della Pace will be twice as large, with the possibility of hosting more events, activities and audiences of all kinds. MypersonalTrainer Days is not only dedicated to experienced athletes, enthusiasts and those who are already aware of their health and bodies but also to families, furry friends and anyone who is curious and simply wants to improve their lifestyle.
For the first time, this 2025 edition will have room for padel, thanks to the collaboration with Italian Padel. Through the Italian Padel Club, it will not only give everyone the chance to train but will also host a spectacular mini tournament with the participation of well-known faces from football, other sports and show business. This opportunity for first-hand experience with one of the fastest growing sports in Italy can’t be missed.
Another new experience to practise or watch is the AntiGravity^® Fitness Area with Sayonara Motta. This innovative programme blends various disciplines such as dance, pilates, acrobatics, calisthenics and yoga, with benefits for spinal decompression. With its suspended hammocks, AntiGravity^® Fitness works against gravity, helping to tone, stretch and realign the body, improving posture, flexibility, balance and coordination and relaxing the nervous system.

Popular experiences with many new things to discover

Ever-popular yoga sessions, engaging Silent Fitness experiences and workouts inspired by today’s hottest disciplines will take place on the fitness stage. These include Tamboo, a dynamic musical format combining the rhythm of percussion with physical activity for the first time in Milan; therapeutic yoga, designed for profound wellbeing of the body and mind; and Spinext, an innovative functional practice that improves mobility and posture. The star trainers at all previous editions of this event will also be there, from Jill Cooper to Jairo Junior and Nicolò Famiglietti, Silvia Fascians and Laura Crugnola of Power Talent Agency. For the first time ever, the public, led by Jairo Junior, will be able to participate in MYPT Cross the Park, a unique initiative combining functional training, cardio fitness and socialising in characteristic urban spaces.
There will also be numerous Indoor Experiences, with a Talk Zone where special guests will take turns once again this year for in-depth meetings and free medical consultations.
The MypersonalBeauty area, which was very popular in the last edition, is confirmed again this year. As in 2024, a route will be created with different areas — hair, face and body care — for exclusive wellness experiences. The area will also be specially designed to appeal to increasingly beauty-conscious men.
Another new feature of this edition is the MypersonalPet area dedicated to pets — which are always welcome at MypersonalTrainer Days — with fun activities, talks with unique guests and indispensable advice on how make the most of living together with our furry friends, getting to know and respect them.

Opportunities for brand partners

In synergy once again this year with Mediamond and its special Initiatives team, Brand On Solutions, there are many special opportunities for the market and individual brand partners relating to original, engaging and dedicated projects. A multimedia advertising campaign was created for MypersonalTrainerDays, with influencer marketing, communication on the DOOH circuit, radio, social and digital media. In particular, MypersonalTrainer ‘s social and web profiles will detail all the stages of the event, activities and partners, from teasers to non-stop coverage over the two days, ending with a follow up dedicated to the most significant and exciting moments of the two-day event.

Brand partners already on board

Barilla Protein+, Bayer – Vaginaverso, Biotherm, Bonduelle, Brita, Carnidyn, Centro Diagnostico Italiano, Curasept, Dicloreum Ice, Dorelan, DR Automobiles, Gold Collagen, Maalox Digestione RAPID, Napisan, Parmigiano Reggiano, Vichy, Virbac – Animal Health, ZespriTM.

For information and updates: https://www.my-personaltrainer.it/myptdays

MypersonalTrainer is Mondadori Media’s leading media brand in the world of health, wellness and healthy, functional sports nutrition, with a monthly reach of 13 million on social media and the Internet (source: social incremental reach Comscore – January-May 2025) and more than 6.6 million followers on social networks (source: Comscore Shareablee and social insights – June 2025). It has been active in the area for four years with live initiatives, including annual appointments at RiminiWellness and in Milan at the Arco della Pace with the Mondadori Media event, MypersonalTrainer Days.

MypersonalTrainer, the leading health and wellness brand by Mondadori Media, recorded a great public response and participation at RiminiWellness for the second year running. The most important international event dedicated to fitness and wellness took place from 29 May to 1 June at Rimini Feria.

A big novelty at this edition was the 400-m² stage in Hall C5, designed by MypersonalTrainer together with Cross Cardio and realised in partnership with Napisan.

The Stage Turns Green with over 5,000 MypersonalTrainer Fans

During the four-day event, MypersonalTrainer was the star of RiminiWellness. The schedule of events won over more than 5,000 MYPT fans, who dyed the event green wearing the media brand’s T-shirts. The programme was full of energy, movement and wellbeing, with a total of 50 non-stop workouts, to the delight of everyone who participated in mobility lessons, yoga, functional circuits and original Cross Cardio formats. High-impact training sessions led by the best trainers of the MYPT crew, with creative stage direction by Jairo Junior for Cross Cardio, engaged a diverse audience in a motivating atmosphere accessible to everyone.
Leading coaches included: Nicolò Famiglietti and Silvia Fascians, both from the Power Talent Agency roster, Eleonora Giordani, Giorgio Pallikullen and Tamara Tanzilli.

Dedicated Stands, Fitness-Themed Challenges and Lots of Gadgets

Topping off the experience around the stage were two stands by MypersonalTrainer and Napisan with dynamic and engaging activities for the audience, including interactive challenges led by community fitfluencers and the distribution of customised elastic bands for all participants.
At the MypersonalTrainer stand, visitors were welcomed by Tamara Tanzilli — a postural mobility coach who led original challenges to help participants rediscover fluidity, stability and physical wellbeing through an integrated approach based on conscious movement, breath and body control — and Roberta Vanzella, an expert trainer in yoga, Pilates and mobility, who enlivened the space with accessible and stimulating activities designed to rebalance the mind and body.

Media Partnership with RiminiWellness

As media partner of RiminiWellness for the fourth consecutive year, MypersonalTrainer once again affirmed that it shares the values that have always enlivened the famous event, which celebrated its 19th edition this year: a love of fitness, sport, wellness and personal care.
Through extensive daily social media coverage, MypersonalTrainer provided an overview of both its own activities and highlights of the entire event, offering the fitlover community an engaging and continuous story throughout the event.
The presence of MypersonalTrainer at RiminiWellness was enhanced by an important brand visibility strategy featuring a strong visual presence of the media brand, with posters and other dedicated spaces at key strategic points of the Feria.

Activities with Brand Partners

In addition, MypersonalTrainer developed branded content and social storytelling in cooperation with Brand On Solutions, a unit dedicated to special Mediamond initiatives.

Napisan
Napisan was the title sponsor of the MypersonalTrainer stage, one of the most active and participatory spaces at RiminiWellness 2025. Next to the stage, the MypersonalTrainer area hosted a dedicated Napisan stand, where the audience could participate in themed challenges and activities combining entertainment, content and educational value.

Other Brand Partners

Barilla Protein+ Pasta
Two activities on the MypersonalTrainer stage were curated by Silvia Fascians, who invited the audience to the Barilla stand at the end of the sessions to discover and taste Barilla Protein+ Pasta first hand. The activity was amplified by social content by Silvia Fascians and MypersonalTrainer.

Zespri
MypersonalTrainer supported the visibility of the Zespri stand (Hall B5) through social media coverage with Instagram stories, showing key points and highlights of the engagement activities offered by the brand.

Omegor
MypersonalTrainer worked with Omegor on a branded content activity focusing on the importance of nutritional supplements for high-intensity athletes. Silvia Fascians, Nicolò Famiglietti and Laura Crugnola starred in Instagram content on omega-3 supplements in daily athletic training.

Bayer – Vaginaverso
In the area dedicated to women’s health, MypersonalTrainer collaboration with Bayer to talk about the Vaginaverso project and the Gyno-Chat service, in videos made with gynaecologist Monica Calcagni and psychosexologist Sabina Fasoli.

Appointment with MypersonalTrainer Days in September in Milan

At RiminiWellness, MypersonalTrainer announced the fourth edition of MypersonalTrainer Days, scheduled for 13 and 14 September at the Arco della Pace in Milan. This weekend full of free appointments dedicated to fitness, health and wellness will include engaging activities, experiential corners and the presence of well-known faces in sports, special guests and fitfluencers.

MypersonalTrainer: Integrated Leadership with Web-Based and Live Experiences

Following the success of RiminiWellness 2025 and in view of the high-profile event in September, MypersonalTrainer confirms itself as a reference in the health and wellness sector. It not only tops the digital and social media charts but is also a growing key player in first-hand experiences, strengthening the bond between brand and audience through local events with high relational value.

MypersonalTrainer is Mondadori Media’s leading media brand in the world of health, wellness and healthy, functional sports nutrition, with a monthly reach of 13 million on social media and the Internet (source: Comscore 2025), as well as 6.6 million followers on social media (source: Comscore Shareablee and social insights April 2025). It has been active in the area for four years with live initiatives, including annual appointments at RiminiWellness and in Milan at the Arco della Pace with the Mondadori Media event, MypersonalTrainer Days.

Cross Cardio® is a functional training system founded in 2015 by Jairo Junior, a physiotherapist and fitness group trainer whom MypersonalTrainer has long collaborated with on initiatives and events.

The great success of MypersonalTrainer Days, the event sponsored by the City of Milan and dedicated to fitness, health, well-being and sport, organised by MypersonalTrainer, a Mondadori Group brand, was held once again this year, a point of reference for 13 million unique users per month and 6 million fans on social networks.

Mypersonaltrainer Days, now in its third edition with the new slogan More Than Wellness, embraced not only health, fitness and wellness, but also beauty and fitfood last weekend (14 and 15 September).
In the beautiful setting of the Arco della Pace and Parco Sempione, in just two days Mypersonaltrainer Days recorded the extraordinary participation of over 15,000 visitors, more than 50 guests and 26 brand partners, with a reach of more than 20 million on the brand’s Instagram, TikTok, Facebook and YouTube pages.
500 free events in a 2,000 square metre area in the heart of Milan, 300 hours of activities with the best workouts, master classes, and trendy wellness and beauty practices, talks with leading figures from the world of sport and wellness, and medical consultations in collaboration with the Centro Diagnostico Italiano.
There was large participation in the MYPT Walk, the sports walk in cooperation with Lycia, in which 2,000 people took part.

All these numbers are also the result of continuous storytelling with stories, posts, and interviews made exclusively by MypersonalTrainer’s editorial team and videos on social media and online. This winning formula contributed to a significant result: a media impact of more than 50 million gross contacts thanks to the event’s storytelling on all brand touchpoints, an advertising campaign planned on social media, online, print, radio, and DOOH, as well as very impactful spontaneous media coverage.

“We are extremely satisfied with the success of this third edition. The wave of yellow T-shirts that swept through Piazza Sempione for two days and the contagious enthusiasm with which thousands of people participated in our activities – training sessions, games, branded experiences, talks, masterclasses and walks – were there to witness it. Thanks to the collaboration with the City of Milan and our partners, we have succeeded in achieving the event’s primary objective: to promote the founding values of sport and wellness as much as possible among the citizens and the public that follows us online, through a memorable experience,” commented Daniela Cerrato, Marketing Director of Mondadori Media.

Many guests were present: from multi-award-winning champion Filippo Magnini to Italian flag-bearer at the Paris Olympics Arianna Errigo, Olympic racewalker Eleonora Giorgi, fitness gurus Jill Cooper, Jairo Junior, Federica Constantini, Roberta Vanzella, Nicolò Famiglietti and Silvia Fascians from the roster of Power Talent Agency, and many more. There were interesting events with dietician Paola Stavolone, nutritionist biologist Valeria Severi, and a colour palette counselling session with @Ferschetty (Ferdinando Schetty).

Also from the Power Talent Agency roster, Angelica Amodei, Beauty Trainer at MypersonalBeauty, led and moderated the talks with the experts, while special guest Benedetta De Luca, gender & inclusion editor at The Wom, explained to the audience how it is possible to train yourself to be happy.

Multisport Arena, sponsored by Givova, was a great success, offering families, groups of friends and children the opportunity to try out innovative sports such as Korfball and Floorball, as well as Mini Volleyball, Mini Tennis, 3×3 Basketball and 3vs3 Football. Sunday also featured the spectacular Floorball match involving Spartak Milano.

Visitors stormed the Free Climbing wall, which this year – in cooperation with Dicloreum – was enhanced with special effects and gave every single participant an impressive souvenir photo taken from above.
There was also space for relaxation with Dorelan, which through an immersive experience and a dedicated talk raised the audience’s awareness of the importance of sleep quality for physical and mental health.

New events that attracted a huge number of participants included: the Beauty & Wellness lounge, organised in partnership with Biopoint, Deborah, Dermolab, Lycia and Tesori d’Oriente, and four areas available to the public with a guided experiential journey focusing on make-up, hair and skin care,  and wellness experiences such as aromatherapy and music therapy, allowing visitors to test products on their own skin.

Event partners 

Mypersonaltrainer Days is a Mondadori Media event in collaboration with Mediamond and its unit dedicated to special initiatives, Brand On Solutions. In terms of advertising, the event recorded 30% growth over the 2023 edition. Many companies have come on board as brand partners – not only businesses in the wellness, pharma, fitness, sport and beauty area, but also companies from the food and beverage, automotive and lifestyle sectors – that met the public in customised experiential corners to promote a new and broader concept of wellness.
Main partners: Dicloreum Ice, Dorelan, DR Automobiles, Givova.
Partners: Biopoint, Centro Diagnostico Italiano, Danacol, Deborah Milano, Dermolab, Ente Croato, Euro Company, Farine Magiche con Philips, Garden Gourmet, Gold Collagen, Humanitas University, Initial, Lycia, Rio Mare, Tesori D’Oriente. Technical partners: Aguara, Alpro, Lete and YogaEssential, Centro TAO and Limmi.

The Mondadori Group supported the initiative with talks by authors from its publishing houses and in a dedicated corner of Mondadori Retail.
Media partners: Radio R101
Set-up and logistics were handled by the Area62 agency.

MypersonalTrainer is Mondadori Media’s leading brand in the world of health, wellness, healthy and functional sports nutrition, with 13 million unique monthly users (source: Audiweb Total Digital Audience, last six months) and over 6 million followers on social media (source: Comscore Shareablee and Social Insights August 2024).

On 14 and 15 September, the MypersonalTrainer Days return, an initiative sponsored by the City of Milan, which will be held at the Arco della Pace, a green space that the people of Milan have always used for sport and moments of relaxation and wellness.

The event – organised by MypersonalTrainer, Mondadori Group brand and leader in health and wellness, a standard for 13 million unique users per month and 6 million fans on social networks – offers a rich program of activities designed for everyone who loves a healthy and active lifestyle.
More than 500 free events are scheduled, which sold out in just a few days, from the best workouts and trendy wellness practices to talks with special personalities from the world of sport and wellness and a series of useful medical consultations.

“We are proud that MypersonalTrainer, a brand that started on the Internet in 2005, has built up a well-structured circle over time and has become a standard for so many wellness enthusiasts, not only digitally but also locally. Our strength lies in the affection of the public who follow us and want to discover the latest trends and disciplines in fitness and health, and wellness in general. The many brands that believe in our project are increasingly expressing the need to explore new channels, create contacts and thus expand interactivity with their target audience, in line with the growing demand to attend sporting events”, said Daniela Cerrato, Digital Marketing Director of Mondadori Media. 

This third edition, under the name More than Wellness, hosts great stars: from swimming champion Filippo Magnini to the Italian flag-bearer at the Paris Olympics, Arianna Errigo; from Olympic marcher Eleonora Giorgi to fitness gurus Jill Cooper, Jairo Junior, Nicolò Famiglietti and Silvia Fascians from the Power Talent Agency roster, Federica Constantini, Roberta Vanzella and many others.

The full calendar and new features of MypersonalTrainer Days
Opening the event will be swimming champion Filippo Magnini, one of the greatest swimmers of all time in his specialism, who will give the audience tips on how to live a lifestyle and share how the sporting approach can influence his career and everyday life.

Shortly afterwards, it will be the turn of Arianna Errigo, Olympic flag-bearer and fencing champion, who has just returned from the French capital, and who will open the debate on a new way of understanding sport. A series of trendy activities will follow, including Strong Nation, Groupboxing Sparring, Dynamic Hiit Workout. And more holistic activities such as BodyFly, Bliss Vinyasa, Face & Hair Yoga as well as Durga creative energy.

Many interesting talks on the latest, trendiest topics. These two events are very popular: Email Apnoea and Sleep Wellness with Alessio Carciofi, university professor and marketing & digital wellness expert, in collaboration with Dorelan, and New Longevity: lLfestyle and Precision Medicine with Dr Alberto Beretta, researcher, immunologist and Scientific Director of SoLongevity, to discover how to live long in the best possible way.
On the topic of fitfood and nutrition, there will be interesting talks by experts Valeria Severi and Paola Stavolone as well as time for the audience in attendance with a healthy menu endorsed by MypersonalTrainer, in collaboration with Rio Mare and Dazi Milano.

New features for the third edition will include a large space dedicated to beauty, a constantly growing sector to which the MypersonalBeauty area has been dedicated since this year on the website and social networks(MypersonalBeauty was created as a brand extension of MypersonalTrainer and rounds out its offer in the personal care and beauty sector, understood not only as an external goal to be achieved, but as an integral part of physical and mental wellness). In line with this trend, an itinerary will be created in collaboration with Biopoint, Deborah, Dermolab, Lycia and Tesori d’Oriente that will include make-up, hair and skin care, wellness experiences such as aromatherapy and music therapy. A young creative talent, the champion of unisex image consulting @Ferschetty (Ferdinando Schetty) will also speak to discover the colour palette that enhances us.

Free medical consultations with CDI specialists can’t be missed: dietetics, physiotherapy, orthopaedics, senology, physiatrics, sleep medicine, internal medicine.

Among the scheduled events is the MYPT Urban Walk, organised in collaboration with Lycia. Free and even more exciting and inclusive, the 5 km non-competitive walk will be preceded by a preparation session, led by marathon runner, Eleonora Giorgi. For the first time there will also be experts in fitwalking and nordic walking.

Mypersonaltrainer Days will also host Pompieropoli, the activity designed by the Fire Brigade for children aged 3 and up, which is both exciting and educational.

In this third edition, the technological set-up will also be strengthened with an LED wall (550×300 cm) set up in the main stage area, where cross shots will be projected by two drones that will fly over the area and create spectacular and immersive experiences.

Event partners
Mypersonaltrainer Days this year had an excellent advertising response with a 30% growth over 2023 and the involvement of 26 brand partners. The event is carried out in collaboration with Mediamond and Brand On Solutions, a unit dedicated to special initiatives of the Mediamondlicensee.
Many companies have come on board as brand partners – not only industries in the wellness, fitness, sport and beauty area, but also companies from the food and beverage, automotive and lifestyle sectors – that will meet the public in customised experiential corners to promote a new and broader concept of wellness. Main partners: Dicloreum Ice, Dorelan, DR Automobiles, Givova. 

Partners: Biopoint, Centro Diagnostico Italiano, Danacol, Deborah Milano, Dermolab, Ente Croato, Eurocompany, Farine Magiche with Philips, Garden Gourmet, Gold Collagen, Humanitas University, Initial, Lycia, Rio Mare, Tesori D’Oriente. Technical partners: Aguara, Alpro, Lete and YogaEssential, Centro TAO and Limmi.

Media partners for the initiative: Radio R101 , which will also set up a DJ set for the event on Saturday evening from 6 pm.

For Mypersonaltrainer Days a new advertising campaign was created by the marketing agency Casiraghi Greco& organised across several forms of media: daily newspapers, OOH, DOOH, occupying strategic areas of Milan such as the Parco Sempione area and the M4 line, radio, magazines, social and digital. Set-up and logistics were handled by Area62.

All activities are free, registration is required to participate. For information and reservations: https://www.my-personaltrainer.it/myptdays. All those registered for sports activities will receive a technical T-shirt and for all active participants a bag full of gadgets.

MypersonalTrainer is Mondadori Media’s leading brand in the world of health, wellness, healthy and functional sports nutrition, with 13 million unique monthly users (source: Audiweb Total Digital Audience, last six months) and over 6 million followers on social media (source: Comscore Shareablee and Social Insights July 2024).

Building on the incredible participation in the first two editions, MypersonalTrainer Days, the event promoted by the City of Milan that turns the city into an ‘open-air gym’, is back again this year. This third edition, called More than Wellness, will be even more exciting and inclusive. The schedule contains hundreds of free activities open to the public for everyone interested in a healthy and active lifestyle, from fitness to sport, but also fitfood and beauty.

The MypersonalTrainer Days event held in September 2023 saw the participation of 10,000 people, 20 partners and 50 guests in more than 500 activities. This year, the aim is to further expand and diversify attendance through two days of fun for all fitness lovers, families and four-legged friends. The event will be held on Saturday 14 and Sunday 15 September 2024 at the Arco della Pace and across Piazza Sempione, a green area that the people from Milan have always dedicated to sport and moments of relaxation and well-being.

Top Novelties for the 2024 Edition

New this year is the Multisport Arena, a versatile and multifunctional area to test yourself in various sports, from more traditional ones such as tennis and volleyball to trendy activities, including korfball and floorball, as well as a minigames hub designed for all ages. The 2024 event will also feature surprise activities by MypersonalBeauty related to beauty, and the creation of a phytofood menu in partnership with Dazi Milano.

Workouts, Silent Fitness, Mypt Urban Walk and Talks with Guests and Experts

As for fitness, don’t miss out on the workouts, as well as the acclaimed Silent Fitness sessions. Also returning are the Mypt Urban Walk, the famous walk in Parco Sempione, and the climbing wall to practice free climbing, as well as 3-on-3 basketball for great competitions among friends. There will also be numerous indoor experiences, with a Talk Zone where special guests will be present for in-depth meetings and free medical consultations.

Opportunities for Brand Partners

Once again this year, there are many special opportunities in full synergy with Mediamond and its Special Initiatives team, Brand On Solutions, to present original and engaging projects to the market and individual brand partners. An advertising campaign was created for Mypersonaltrainer Days by the marketing agency Casiraghi Greco& across multiple media outlets: newspapers, DOOH communications, radio, magazines, and social and digital platforms. In particular, the various MypersonalTrainer social and web profiles will recount the details of all the steps in the event, activities and partners involved, from the teaser phase to non-stop coverage over the two days, ending with a follow-up dedicated to the most significant and exciting moments of the event.

Brand Partners Already on Board

Through concerted work with Brand On Solutions, specific presence and visibility paths were designed and studied with all the brand partners that have already joined the event. Main partners: Dicloreum Ice, Dorelan, DR Automobiles, Givova. Partners: Centro Diagnostico Italiano, Danacol, Garden Gourmet, Gold Collagen, Humanitas University and Rio Mare.

For information and updates: https://www.my-personaltrainer.it/myptdays

Mypersonaltrainer is Mondadori Media’s leading brand in the world of health, wellness, healthy and functional sports nutrition, with 14 million unique monthly users (source: Audiweb Total Digital Audience January 2024) and over 6 million followers on social media (source: Comscore Shareablee and Social Insights April 2024).

There was great success for MypersonalTrainer, the Mondadori Media brand leader in the health and wellness sector, which this year attended the MypersonalRimini event at RiminiWellness, the largest international event dedicated to fitness and wellness, which took place from 30 May to 2 June at the Rimini Trade Fair and Riviera.

For the first time MypersonalTrainer completely customised a stage in the 1,000 m2 pavilion in collaboration with wellness ambassador Jill Cooper.

Over the event’s four days, the public was able to enjoy 60 free workouts for different free body disciplines, which sold out immediately. As well as lessons and workouts, which featured coaches and fitfluencers like Jill Cooper and her team, Nicolò Famiglietti, Lisa Alborghetti, Silvia Fascians – all three from Power Talent Agency – together with Roberta Vanzella, Marianna Balsamo, Monia Di Cocco, Tamara Tanzilli, and Ilaria Castagnino, MypersonalTrainer created the Wellness Recharge Area: a space where the public could take a moment to relax and look after their bodies, thanks also to equipment for decontracting massages, and recharge their devices at special stations.

Activities with brand partners

MypersonalTrainer also had branded content and social media storytelling in collaboration with Brand On Solutions, a unit dedicated to special initiatives by retailer Mediamond.
For HiPRO, a Danone brand specialising in high-protein products, MypersonalTrainer created a video to share the story of the experiences offered by the brand at RiminiWellness, with the involvement of Dany Resconi, a food creator with a large social following who is part of the Zenzero Talent Agency roster, and Laura Crugnola, a Power Talent Agency talent, nutrition ambassador for the event and sports nutrition expert.
A video report about all the brand’s activities during the event was produced together with Rio Mare: there was a stage with numerous classes to train on, a stand with entertainment activities and a food truck to try out many light and tasty tuna recipes.

Media partnership with RiminiWellness

As RiminiWellness’s media partner for the third consecutive year, MypersonalTrainer, the leading publishing brand in the world of health and wellness, once again cemented that it shared the values that have always driven the famous event, which is now in its 18th edition: love for fitness, sport, wellness and personal care.
Thanks to extensive daily social media coverage with dedicated video stories and reels, MypersonalTrainer also provided the fit lover community with a broad overview of both its own activities and the entire event for the duration of the event.

Roadmap to MypersonalTrainer Days

MypersonalRimini was also where they launched the third edition of the Mypersonaltrainer Days, which will be held on 14 and 15 September in the heart of Milan, and the related new advertising campaign – created and produced by the Casiraghi Greco& agency and positioned in strategic locations throughout the Rimini event.

After last year’s success with more than 10,000 visitors and the involvement of over 20 brand sponsors, the Arco della Pace will come alive again for an entire weekend with free activities dedicated to fitness, health, wellness, experiential corners and with the participation of personalities from the world of sport, special guests and fitfluencers.

Many new features will be announced very soon. For all updates: www.my-personaltrainer.it/myptdays.

MypersonalTrainer: the strength of a well-rounded digital and live brand

With the success reported at RiminiWellness 2024 and in anticipation of the big event in September, MypersonalTrainer cements its ability to excel in the world of health and wellness not only as a digital brand, topping the web and social media rankings, but also increasingly strengthening its presence as a star in the world of events in the area, offering its brand partners the fruitful cultivation of in-person contact with its audience.

Mypersonaltrainer is Mondadori Media’s leading brand in the world of health, wellness, and healthy and functional sports nutrition, with 14 million unique monthly users (source: Audiweb Total Digital Audience January 2024) and over 6 million followers on socials (source: Comscore Shareablee and Social Insights April 2024).

Yesterday evening The Beauty Revolutionwas held: the first  MypersonalExperience at the  Mypersonal space at Yogaessential in the heart of Milan, the exclusive event to celebrate the new beauty offer of Mondadori Media, the leading multimedia publisher in the social and digital area. A dedicated location for brand experience activities with partners; events, workshops, team building, fitness, yoga, wellness and beauty demonstration sessions involving talent.

Less than a month after the launch of MypersonalBeauty, Mondadori Media offers varied and flexible solutions capable of satisfying all business and communication needs in the beauty segment and of accommodating the growing demand for partnerships in the sector also in the field of events, thanks to MypersonalBeauty and The Wom Beauty. Two complementary editorial brands that dialogue with all generations: from the over-35, knowledgeable and high-achieving women of MypersonalBeauty curated by a team of professionals, including Medici, cosmetologists, researchers, wellness coaches and beauticians, to the young under-35s, whom The Wom makes aware, also through the authenticity of the creators of Power Talent Agency, of beauty looks, style inspirations and the latest trends, anticipating trends.

 THE BEAUTY REVOLUTIONEVENT

MypersonalBeauty and The Wom Beauty celebrated the beauty world at an exclusive event on 10 April at the newly opened  Mypersonal space at Yogaessential. It was an opportunity to experience an experiential journey dedicated to beauty, thanks to three special master classes involving guests and partners:

• FACE YOGA: a holistic practice involving facial massage to tone and brighten the skin, dedicating a moment of daily well-being. Teacher: Anna Kostina, bio cosmetologist, Yoga and Face Yoga coach and expert in rejuvenation techniques;
• MAKE UP LAB: tips from makeup artist and face of Power Talent Agency, Sara Dimastrogiovanni, and The Wom beauty contributor Nicole Spiga on how to best wear matte pencil and lipstick in the iconic MAC Cosmeticsshade Marrakesh;
• BODY BRUSHING: the best technique for exfoliating the skin and reactivating circulation by means of special handmade brushes. Teacher Davide Guzzoni: naturopath specialising in wellness disciplines, researcher of body brushing.

Also speaking during the evening were Power Talent Agency creatorsCamilla Mangiapelo and Elisabetta Rossi and MypersonalBeauty beauty trainerAngelica Amodei.

NEW FORMATS AND BRAND OPPORTUNITIES

MypersonalBeauty: exclusive partnerships for the Hub format

Among the big news is the Hub format, which is available for exclusive long-term partnerships, and which benefits from MypersonalTrainer ‘s search engine leadership and the authority of its content, guaranteed by expert support. It is a hub that will be dedicated to a particular topic from time to time, a comprehensive vertical guide on the subject realised cross-platform. A real informed journey that unfolds on the web, via social activation with posts and video reels, advanced smart search functionality. It may also include Test&Tell operations and product trials, with the subsidies of an interdisciplinary team, including fitness and wellness coaches.

The Wom Beauty: new social format and partnership with Deborah launched

Last night’s event was the occasion for the launch of new branded formats that have been added to the palette offered by The Wom Beauty, including The WOMderful Look with Camilla Mangiapelo who, together with a makeup artist, recreates the latest trendy looks, guiding users with tutorials on how to replicate them and delving into the characteristics of the products used.

Worthy of mention is the partnership with Deborah Milano, for the launch of the new Super Vinyl No Transfer Shake Lipstick, with the aim of increasing customer brand awareness and creating buzz on social media to support its campaign for the launch of the new product. The social activation includes the video Tried for you starring Anna Ianniello, creator of  The Wom Beauty and part of the Power Talent Agencyroster, launched both on her Instagram profile and on TikTok. Among the absolute novelties is the creation of an exclusive Instagram Rebus, an interactive riddle-style card that emphasises in a fun way the peculiarity of the product, namely the need to shake it before use, using the illustrative and visual language typical of GenZ.

AN EXCLUSIVE LOCATION FOR LIVE EVENTS

The  Mypersonal space at Yogaessential (Spazio Garibaldi 77) is the result of the strengthening of an already existing partnership between the two realities, which opens up to the realisation and offering of MypersonalExperience: a series of dedicated activities that may also include shootings and other experiences with Power Talent Agencytalents.

Mondadori Media is Italy’s leading social and digital publisher, with a distinctive positioning and audience on the publishing market. The Mondadori Group’s social multimedia company caters to the passions of the Italian people through its brands – food, beauty, fashion, health and wellness, science and tech – and reaches more than 27.8 million unique users every month (source: Audiweb Total Digital Audience January 2024) and over 106 million followers (source: Comscore Shareablee + Pinterest and Social Insight February 2024).

The Wom is the all digital, social first media brand dedicated to MillennialZ, a generation who sees uniqueness as a strength and an enriching value for themselves and others. The Wom is the benchmark for the younger generation on TikTok and Instagram, with a total fanbase of 9 million followers (source: Comscore Shareablee and Social Insights February 2024) and 10 million unique users on the Internet (Audiweb Total Digital Audience February 2024). The Wom Beauty: the first vertical channel dedicated to cosmetics for the young generation, under 35, Instagram and TikTok first with 1.2 million followers.

Mypersonaltrainer is Mondadori Media’s leading brand in the world of health, wellness, healthy and functional sports nutrition, with 14 million unique monthly users (source: Audiweb Total Digital Audience January 2024) and over 6 million followers on socials (source: Comscore Shareablee and Social Insights March 2024). Mypersonalbeauty was created as a brand extension of Mypersonaltrainer and, with the experience and authority of the brand and the potential guaranteed by this synergistic combination, it completes its offer in the personal care and beauty sector, which is understood not only as an external objective to be achieved, but as an integral part of physical and mental wellness. Thanks to Mypersonalbeauty, which already boasts over 1.3 million followers on socials (source: Comscore Shareablee and Social Insights February 2024).

YOGAESSENTIAL / Spazio Garibaldi 77 is the multi-experiential place dedicated to wellness and practice, in an elegant and luminous environment, dedicated to welcoming and tranquillity promoting harmony of body and mind. YOGAESSENTIAL is the Italian athleisure brand that offers clothing and accessories inspired by yoga practice. www.yogaessential.com – www.spaziogaribaldi.com

The platform of Mypersonaltrainer, a brand leader in health and wellness, has now expanded with Mypersonalpet, the new digital world — social network and website — designed for all animal lovers.

Pets are a source of well-being, contributing to improved quality of life, and they are now considered actual members of the family.

The growth of the pet market, which was also accelerated by the pandemic, has led to a parallel increase in the need for information, news, and guides on various aspects of their health and well-being.

Mypersonalpet aims to meet the desire for information for those who have chosen to open their homes to the love of a pet, not only dogs and cats, but also rabbits, birds, and fish.

Through collaboration with an exclusive network of authoritative professionals, rigorously selected among doctors, veterinarians, biologists, psychologists, ethologists, and trainers, pet lovers will be able to find useful advice and tips on nutrition, hygiene, and keeping their four-legged friends (and others) fit.

The Instagram profile @mypersonalpet, which has more than 330,000 followers, has registered 500,000 interactions and a reach of 4 million people in the last month, thanks in part to engaging visual posts on key topics with infographics, reels, and carousels.

In addition to complementing the main Instagram page @myptrainer, Mypersonalpet works with a network of experienced contributors and more than 30 top creators, as well as through collaboration with the Power and Zenzero talent agencies. The profile promotes an innovative narrative of personal & family wellness and provides information on touching stories and current social issues related to pets. There is no shortage of space for viral stories with intriguing and engaging formats such as “Pet dramas”, and more relaxing topics such as “Fashion & Accessories”.

Mypersonalpet officially launched at Mypersonaltrainer Days 2023, with volleyball player Cristina Chirichella and her dog Chichi acting as special representatives. The brand is dedicated to pets within the Mypersonaltrainer world, which 14 million people already access each month looking for information, tutorials, and advice regarding health, fitness, and personal wellness.

Mypersonalpet complements Mypersonaltrainer and Mondadori Media in the pet sector, and will work in full synergy with Mediamond and its dedicated unit, Brand On Solutions, to bring individual brands, innovative and effective branded content initiatives, and influencer marketing projects to the market.

Monge, a leading pet food company, was the first brand to believe in Mypersonalpet, investing in this new project during its launch.