Mypersonaltrainer

Mondadori Group leader in digital

A year of changes for Giallozafferano, Donna Moderna, MyPersonalTrainer, Icon, Interni and Icon Design

The Mondadori Group continues to pursue digital innovation. The leading publisher for the passions and interests of Italians currently attracts 26.5 million unique users per month (Source: Audiweb, November 2018) and a competitive positioning that makes it a leaders also in social media, with a total of 26.3 million fans through130 profiles.

Every second 300 new users visit a Mondadori Group site 14 people interact on the brands’ social network pages.

OUR STRONG POINTS

  • Video factory: an annual production of 10.000 videos 4 different formats, generating over 200 million views per month.
  • People: an internal team of 180 talents, including content editor, videomakers, cooks, product designers and data scientists.
  • Innovation is in our DNA: from proprietary semantic search engines to Altervista, Italy’s leading blogging platform prima. Mondadori is also among the first Italian publishers to test and adopt innovating conversational interfaces, such as chatbots, intelligent speakers and connected devices.

CONTINUING TO EVOLVE OUR PRODUCTS

The development of languages and engagement systems for users, from the use of video to the valorisation of new web-based talents such as influencers and YouTubers, to the control of all of the touchpoints: our business models makes it possible to respond to new challenges and development opportunities, while constantly focusing on the real needs of users.

Today, our brands are authentic multimedia systems ranged across print, the web, social media, apps, smart speakers, TV and events.

In 2019 the evolution of our products will affect some of the iconic brands in the high-value vertical markets: food, women, beauty, health and wellbeing, design, male lifestyle.

FOOD

Giallozafferano:

  • From April, a new look for the web site and a new Giallozafferano Benessere channel, with over 4,000 recipes, enhanced with information about nutritional values and calories.
  • The first vocal site with integrated Google Assistant.
  • The first on vocal devices: Google Home, Amazon Alexa’s Echo Show, Samsung’s Bixby.

WOMEN AND BEAUTY

Donna Moderna:

  • Donna Moderna Beauty: a new social magazine will be launched after the summer dedicated to the world of beauty and conceived by millennials for millennials, with the special participation of Beauty Influencers.

HEALTH AND WELLBEING

Mypersonaltrainer:

  • a complete overhaul of the site affecting all of its touchpoints from September.
  • A new series of videos involving Fitness Influencers.

MALE LIFESTYLE

Icon:

  • A new format for the site from March: ideas, inspirations and and models, with the style and shopping guides that today’s man needs.
  • Icon Wheels: the creation of a new channel dedicated to luxury and exclusive car.
  • Fashion, beauty, grooming, how-to-spend with videos, tutorials and a selection of the best products.

DESIGN

Icon Design and Interni:

  • A restyling of the sites to coincide with Milan’s Design Week 2019.

Mondadori Group: Italy’s leading digital publisher with 30 million unique users per month and a total of 26 million fans on social networks

 

Further success for the Mondadori Group in the digital area as it is confirmed as Italy’s leading publisher in the list drawn up by Comscore. According to the figures for November 2018, the audience of the Mondadori brands reached 30 million unique users per month, an 11% increase on the previous year.

In a market in which the digital population is constantly expanding, Mondadori’s reach is conformed as the most extensive among Italian publishers (75%): with three out of four people visiting the Group’s sites and using a unique offer of quality content.

A breakthrough to which a special contribution has been made by the success of some of Mondadori’s strongest brands, which provide a prompt response to the needs of the population by covering a range of interests in the areas of food, beauty and wellnes.

These include, Giallozafferano, the point of reference for Italian food lovers, with a peak audience of almost 16 million unique users per month; Donna Moderna, which, with over 13 million unique users per month, confirmed its position as the publishing network of reference for women in Italy; Starbene, which, along with Mypersonaltrainer, is the leader in the world of health and wellness, reaching 10 million unique users per month.

Mondadori starts the new year also as the leading publisher on social networks, thanks to a fan base across the Group’s 100 social media properties that have an overall total of 26 million fans on Facebook, Instagram and YouTube.