TV Sorrisi e Canzoni

A major immersive and exclusive event where surprises are never lacking, a unique opportunity to experience up close the protagonists who star in the contemporary scene of music, TV, and cinema: from Friday, November 6 to Sunday, November 8, 2026, Superstudio Più in Milan (via Tortona, 27) welcomes the second edition of Il Festival dello Spettacolo, the great event by TV Sorrisi e Canzoni entirely dedicated to the multifaceted souls of entertainment. From Friday’s inauguration at 12:00 PM together with Gerry Scotti, followed by a unique moment with the Artistic Director of the Sanremo Festival Stefano De Martino, the three-day event will open its doors to a high-impact schedule: a continuous experience of previews, interviews, masterclasses, showcases, and meet&greet sessions created to erase the distance between the great icons of the Italian and international scene and their audience. And there will be no shortage of iconic Telegatti awarded, as a surprise, to the Festival’s guests.

Born from the experience of TV Sorrisi e Canzoni, which has always been an essential point of reference for the world of entertainment, the Festival dello Spettacolo stands out for its cross-cutting and inclusive offering, designed to engage families, Gen Z, pop culture fans, cinema, music, TV, and industry professionals. Overcoming the traditional barrier between stage and audience, artists will be involved in interactive dynamics, games, and shared experiences, turning every encounter into an unrepeatable moment.

“The public response last year confirmed how much there is a need for real opportunities to meet and share,” declares Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni. “We are ready to reopen the doors of this great house of entertainment with an even more overwhelming energy. The Festival dello Spettacolo belongs to anyone who loves music, stories on the big screen, or everyday TV: we have curated every single appointment to give kids, families, and enthusiasts three unforgettable days, side by side with their idols.”

From morning to evening, the Festival ainsi consolidates itself as the absolute point of reference for those who want to experience entertainment in the front row. A long weekend where great emotions come to life, transforming Superstudio Più into the most vibrant stage of the year.

THE PROTAGONISTS
There are more than 100 protagonists who will populate the rich schedule of Il Festival dello Spettacolo, a lineup designed to embrace all passions of the public.

From the world of television and news, in addition to Gerry Scotti and Stefano De Martino, there will be Alberto Angela, Caterina Balivo, Paolo Bonolis, Alberto Brandi with Monica Bertini and the Pressing team, Maccio Capatonda, Fabio Caressa and Beppe Bergomi, Gian Marco Chiocci, Antonella Clerici, Carlo Conti, Eleonora Daniele, Andrea Delogu, Gianluca Gazzoli, Gialappa’s Band, Raffaella Griggi, Pino Insegno, Elettra Lamborghini, Samira Lui, Gigi Marzullo, Alberto Matano, Mr. Oro, Luca and Daniela Sardella. Great space will also be given to the most popular judges on the small screen, with the faces of X Factor 2026 (Francesco Gabbani, Irama, Jake La Furia, and Paola Iezzi) closing Friday, November 6, and MasterChef Italia (Bruno Barbieri, Antonino Cannavacciuolo, and Giorgio Locatelli). Completing the picture, the cast of Cortesie per gli Ospiti (Roberto Valbuzzi and Tommaso Zorzi), some of the stars of Il Collegio and The Traitors – Italia 2 (Pasquale La Rocca, Filippo Magnini, Giorgia Palmas, and Giulia Salemi), and the cast of La Domenica Sportiva (Simona Rolandi, Alberto Rimedio, Ciccio Graziani, Lele Adani, Alessandro Antinelli, Alessandra D’Angiò).

Enriching the Festival’s program will be the opportunity for the public to step into the dynamics of TV’s most beloved formats, participating in a series of exclusive experiences and guided workshops. Fans of baking can immerse themselves in the atmosphere of Bake Off Italia where, after meeting Brenda Lodigiani and Ernst Knam, they can test their skills by decorating a cake brought from home alongside some of the stars of Bake Off Celebrity Edition. Inventors and creatives will have the opportunity to pitch their ideas to Buy It Now – Mai Più Senza, submitting their application for a chance to present their invention live to Gabriele Corsi, Mara Maionchi, and Giorgio Mastrota. Collectibles and antique enthusiasts will be able to step into the shoes of sellers on Cash or Trash, bringing a personal item to have it appraised live by Dr. Alessandro Rosa and Paolo Conticini. There will also be space for services and relationships: for those searching for their ideal home, the agents of Casa a Prima Vista will offer short personalized consultations and advice on the real estate market, while those looking to put themselves out there in love can access castings for Matrimonio a Prima Vista, speaking with experts Nada Loffredi and Giulia Davanzante, or apply for a real blind date managed in the style of Primo Appuntamento with the help of Flavio Montrucchio.

Music will feature prominently with encounters featuring Annalisa, Malika Ayane, Jerry Calà, Cristina D’Avena, Sal Da Vinci, Gianna Nannini, Noemi, and Pooh. The rhythm will rise with Samurai Jay, at the center of a special showcase late Saturday afternoon, November 7, and with Gabry Ponte, who will star in Sunday’s grand finale on November 8, closing the Festival.

For cinema and fiction, appointments with stars of the big and small screen will feature Marco Bocci, Francesca Chillemi, Christian De Sica, Ficarra & Picone, Andrea Lattanzi, Serena Rossi, Claudio Santamaria, Pierpaolo Spollon, Can Yaman, along with actors from Italy’s most beloved soaps, Il Paradiso delle Signore and Un Posto al Sole.

On official social media channels @ilfestivaldellospettacolo and on the website ilfestivaldellospettacolo.it, visitors can discover the official calendar day by day, along with continuous updates and all upcoming surprises.

THE FESTIVAL VENUES
Il Festival dello Spettacolo will come to life across more than 10,000 sqm of Superstudio Più, in via Tortona 27, Milan: an area entirely redesigned to offer an immersive, continuous-flow experience. Pacing the three days will be the event’s three official stages: Sorrisi Arena, Sorrisi Stage, and Sorrisi Club, ready to host talks, masterclasses, showcases, and surprise appointments. Completing the map are the Off Stage area, animated by partner and sponsor stands with dedicated activations; the Glass Box Rai, designed to host meetings and special initiatives with the public broadcaster’s most beloved faces; and the Food Network Food Truck, an area where taste meets entertainment through live events and public meet-ups. Finally, a space dedicated entirely to Geronimo Stilton who, throughout the three days, will star in encounters, meet & greets, and special shows.

CONTESTS AND COMPETITIONS FOR NEW TALENTS
During the Festival days, significant space will be dedicated to promoting young talent thanks to two major initiatives:

• Vertical Music Contest: a multimedia project created in collaboration with Interproject, designed to showcase unreleased tracks through video language. The best talents will have the opportunity to perform on the Festival stage, and the winner will receive a distribution contract with ADA Music Italy.

• Primo Concorso Cinematografico: dedicated to emerging authors and creators of unreleased audiovisual works, aiming to highlight talent and offer concrete visibility opportunities. The competition is divided into three sections: “Frame Stories” (short films), “Opera Next” (feature films), and “Docu Horizon” (documentaries). Category winners will receive an exceptional award during the Festival: the Sorrisi Award.

TICKETS AND ACCESS PROCEDURES
Tickets to access the Festival are available for purchase on Ticketmaster.it, or by scanning the dedicated QR Code on official posters. Admission is paid for everyone over 3 years old.

PARTNERS
R101 – Official Radio Partner of the project. SIAE – Società Italiana degli Autori ed Editori and Ticketmaster (official ticketing platform of the Festival) are confirmed project partners.

The three days of Il Festival dello Spettacolo will be covered on TikTok, Official Entertainment Partner. The TikTok profile of TV Sorrisi e Canzoni (@tvsorrisi) will host exclusive behind-the-scenes coverage of the Festival, offering the community a unique perspective.

ActionAid – The partnership as Official Charity Partner of the Festival is renewed again this year, confirming TV Sorrisi e Canzoni‘s commitment alongside ActionAid in promoting and protecting rights, particularly children’s right to education in Italy and worldwide. All Festival attendees can contribute by adding a €2 donation when purchasing tickets on Ticketmaster to directly support ActionAid projects.

DR Automobiles Group is the official car of the Festival and has provided a fleet of vehicles to escort protagonists to the carpet.

Edison Energia – Company of the Edison Group active in electricity and gas sales, Wi-Fi connections, and value-added services for residential customers – will be present with the Energy Café, a new concept store expressing customer proximity in an informal setting. Here, guests can enjoy a coffee, meet an artist, and share stories of energy, innovation, and solidarity.

JOICO is the official hairstyle partner, present backstage to style artists before taking the stage.

TV Sorrisi e Canzoni is the Mondadori Group brand that serves as a point of reference for TV and entertainment lovers, reaching 2.6 million readers every month (source: Audipress 2025/I), 4.1 million website users (source: Audiweb April ’25), and 1.15 million fans (source: IG, FB, TikTok, X, YouTube social insights) through a multichannel system spanning magazine, website, social media, events, and collateral products.

R101 Owned by RadioMediaset – the leading national radio group by listenership, which also includes Radio 105, Virgin Radio, Radio Monte Carlo, Radio Subasio, and Radio Norba – R101 is the family radio: gentle, welcoming, and open, where entertainment is an invitation to feel part of a lively community. Renowned for musical authority, R101 plays the finest Italian and international songs.

Superstudio Più, in the heart of Milan’s Tortona District, is the symbolic space of Superstudio Events: 26 years ago, Milan Design Week started here, and its 10,000 m² venue continues to host major design, fashion, and cultural events, welcoming over 200 events and 800,000 visitors annually.

Ticketmaster is a global leader in live event ticketing, managing over 500 million transactions annually across 37 countries, part of Live Nation Entertainment.

SIAE is a non-profit collective management society protecting the creative work of 125,000 authors and publishers in Music, Cinema, Theater, Radio/TV, Literature, and Visual Arts.

TikTok is the leading destination for mobile video, with global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, and Tokyo.

ActionAid is an independent international organization working for over 50 years to combat poverty, inequality, and injustice in over 70 countries.

DR Automobiles Group is an Italian automotive group producing and marketing models from 6 brands: EVO, DR, Sportequipe, Tiger, ICH-X, and BIRBA.

Edison Energia is the Edison Group company active in electricity, gas sales, and Wi-Fi connection services for households and businesses.

JOICO®, part of Henkel Consumer Brands, has led the healthy hair revolution since 1975, creating beautiful, healthy hair to boost confidence and share “The ‘JOI’ of Healthy Hair.”

For over a hundred years, the automobile has transformed the world, multiplying individual freedoms and creating true collective imaginations. This is the key concept behind “Legendary cars”, a new and exclusive collection of unreleased collectible books dedicated to the major car manufacturers that redesigned our way of living, dreaming, and imagining ourselves on the move.

Each volume, paired with the magazine TV Sorrisi e Canzoni, traces the origins of iconic brands: from Ferrari to Alfa Romeo, from Porsche to BMW, passing through Mercedes and Maserati, as well as British icons and Japanese sports cars.

The editorial project, characterized by engaging texts accompanied by a rich iconographic catalog, offers the reader a true cultural, human, and technical fresco. Each book in the series thus becomes an authentic collector’s item, capable of telling the story of the cars that revolutionized design, innovation, and lifestyle.

“Legendary Cars”, created in co-edition with White Star, foresees a bi-weekly publication schedule for the first five issues – dedicated to Porsche, Ferrari, Alfa, Mercedes, and Fiat – and starting from the 6th issue, the collection will continue on a weekly basis until July 2027. The first volume “Porsche” is available at newsstands at the launch price of 5.90 euros, with subsequent volumes priced at 11.90 euros (magazine price excluded).

The countdown continues at a fast pace for the second edition of Il Festival dello Spettacolo, the major event fully dedicated to the manifold souls of entertainment, created by TV Sorrisi e Canzoni. The appointment is scheduled for November 6, 7 and 8, 2026 at Superstudio Più (via Tortona 27, Milan). During this long weekend, starting from the opening on Friday at 12:00, the public will be able to enjoy numerous immersive experiences and attend unique events including previews, interviews, showcases, masterclasses, and meet&greets to meet top protagonists from the Italian and international artistic scene up close.

NEW GUESTS ON THE SCHEDULE
The lineup of guests expands further with exceptional arrivals: among the most anticipated names are Alberto Angela, Can Yaman, Caterina Balivo, Jerry Calà, Paolo Bonolis, and Sal Da Vinci. These new entries add to a rich lineup that includes Carlo Conti, Antonella Clerici, Nino Frassica, Gialappa’s Band, Gianluca Gazzoli, the cast of the highly popular series Il Paradiso delle Signore and Un Posto al Sole, as well as top music stars such as Annalisa, Noemi, Gabry Ponte, Eletta Lamborghini, Cristina D’Avena, Malika Ayane, and I Pooh. Prominent TV and cinema faces confirmed include Gerry Scotti, Pino Insegno, Claudio Santamaria, Ficarra & Picone, Serena Rossi, Francesca Chillemi, and Alberto Matano. Among names from the news world are Gian Marco Chiocci, Paolo Del Debbio, Alberto Brandi, and Monica Bertini. But the cast and schedule are constantly updated, with new major announcements arriving in the coming weeks.

On the Festival stage, there will also be space for TV shows beloved by the public and their respective protagonists: X Factor with its judges, Buy It Now – Mai più senza, the new show with Gabriele Corsi, Mara Maionchi, Giorgio Mastrota, and Stefano D’Onghia; Cash or Trash, with Paolo Conticini; Primo Appuntamento with Flavio Montrucchio; Turisti per caso with Gianluca Torre, Ida Di Filippo, and Tommaso Zorzi. There will also be no shortage of encounters dedicated to Matrimonio a prima vista, Casa a prima vista, and Bake Off Italia.

On the official social channels @ilfestivaldellospettacolo and on the website ilfestivaldellospettacolo.it, you can discover daily ongoing updates and all upcoming surprises.

CONTESTS AND COMPETITIONS FOR NEW TALENTS
During the days of the Festival, ample space will be dedicated to promoting young talents thanks to two important initiatives:

• Vertical Music Contest: a multimedia project created in collaboration with Interproject, designed to highlight unreleased tracks through the language of video. Registration is now open: the best talents will have the opportunity to perform live on the Festival stage, and the winner will get a distribution contract with ADA Music Italy.

• First Cinematographic Contest: dedicated to emerging authors and creators of unreleased audiovisual works, with the objective of enhancing talent and offering them concrete visibility opportunities. The contest is divided into three sections: “Frame Stories” (short films), “Opera Next” (feature films), and “Docu Horizon” (documentaries). The works will be evaluated by an exceptional jury that will award the Sorrisi Award for each category. Registration is still open.

TICKETS AND ACCESS PROCEDURES
Tickets to access the Festival are available for purchase on Ticketmaster.it, or by scanning the dedicated QR Code directly on the promotional posters. Admission is subject to a fee for all visitors over 3 years of age.

PARTNERS
R101 – Official Radio Partner of the project.

SIAE – Società Italiana degli Autori ed Editori and Ticketmaster (the official ticketing platform of the Festival) are confirmed as partners of the project.

Edison Energia will be present at the Festival with the Energy Café: a new concept of customer relationship where diverse experiences can be enjoyed: savoring a coffee, meeting an artist, sharing energy, innovation, and solidarity stories. An exchange hub in the heart of the city.

JOICO is the official haircare partner, present backstage available to the artists before going on stage.

ActionAid – Also this year, the partnership is renewed as Official Charity Partner of the Festival, confirming the commitment of TV Sorrisi e Canzoni alongside ActionAid in promoting and protecting rights, in particular the right to education for boys and girls in Italy and around the world. All Festival participants can contribute by choosing to add a donation of 2 euros when purchasing their ticket on Ticketmaster to support ActionAid’s projects directly.

TV Sorrisi e Canzoni is the Mondadori Group brand that serves as the benchmark for lovers of TV and entertainment, reaching 2.6 million readers every month (Audipress 2025/I source), 4.1 million website users (Audweb April 25 source), and 1.15 million fans (IG, FB, TikTok, X, YouTube social insights source) thanks to a multichannel system that includes the magazine, website, social media, events, and side products.

R101 Property of Radiomediaset – primary Italian radio group in listenership which includes Radio 106, Virgin Radio, Radio Monte Carlo, Radio Subasio, and Radio Norba – R101 is the radio of the family, the gentle, open, and engaging radio, where entertainment is not just background noise, but a constant invitation to feel part of an inclusive community. R101 stands out for its authority in the music domain. R101 is the radio that plays the best tracks, Italian and international, past and present. The R101 world represents a true integrated system that puts music and entertainment at the center, aiming to intercept any desire for enjoyment from the audience through different touchpoints (radio, TV channel 67 of digital terrestrial, digital, social, events).

Superstudio Più in the heart of the Tortona District in Milan, is the iconic location of Superstudio Events: it gave birth to Milan Design Week and for 25 years has held events on over 10,000 sqm for major players in design, fashion, and culture, an unmissable stop for brands and international audiences. A market leader in Italy, Superstudio Events hosts over 200 events and more than 600,000 visitors every year in its 4 locations, over 33,000 sqm in total, including conventions and congresses, fashion shows, fairs, and gala dinners.

Ticketmaster is a global leader in live event ticket sales and manages over 600 million transactions annually in 37 countries. Thanks to exclusive partnerships with thousands of venues, teams, sports championships, tour promoters, and festivals, it brings live experiences to millions of fans around the world. It is part of Live Nation Entertainment. All updates and activities scheduled on site ticketmaster.it.

SIAE is a collective management society that protects music, cinema, theater, opera, and online works, supporting authors and publishers. Founded in 1882 in Milan by an assembly of writers, musicians, playwrights, and publishers, including Giuseppe Verdi, Giosuè Carducci, Edmondo De Amicis, and Gabriele D’Annunzio, for 143 years SIAE has protected and enhanced the creativity and work of intellect; today it is the collecting agency for copyright.

Edison Energia is the company of the Edison Group active in the sale of electricity and gas to families and businesses, Wi-Fi connections, and value-added services to residential customers.

JOICO, part of Henkel Consumer Brands, has been leading the healthy hair revolution since 1976 and, together with the latest innovations in hair care, creates beautiful, healthy hair to improve state of mind and instill greater self-confidence. JOICO is not only in our name, it permeates everything we do and is present in every product we create. Each of our innovations has been created to help restore hair to its strongest, shiniest, and healthiest state, with just one use and every subsequent use. Sharing the JOI of healthy hair (The JOI of Healthy Hair) is more than a promise, it’s a guarantee.

ActionAid is the independent international organization that for over 60 years has worked alongside communities to fight poverty, inequality, and injustice, promoting human rights and building pathways toward sustainable change. Present in over 70 countries, through projects and campaigns against gender violence, for social inclusion, and civic participation, with the aim of placing people at the center and strengthening their autonomy and future possibilities.

The countdown continues for Il Festival dello Spettacolo, the major event entirely dedicated to the multifaceted souls of entertainment, scheduled for 6, 7 and 8 November 2026 at Superstudio Più, in via Tortona 27, Milan. Created by TV Sorrisi e Canzoni, the Festival will bring to life three days packed with immersive experiences and exclusive events ready to attract the public thanks to truly unique moments: previews, interviews, showcases, masterclasses, meet&greet, and unique opportunities to meet the iconic figures of show business.

Following the announcement of the first major attendees – Carlo Conti, Antonella Clerici, Marco Liorni, Nino Frassica, Gialappa’s Band, Gianluca Gazzoli, the casts of the beloved TV series Il Paradiso delle Signore and Un Posto al Sole – the Festival is enriched further, expanding its lineup with unmissable encounters. Among the new guests are some of the most beloved faces in music: Annalisa, Noemi, Gabry Ponte, Elettra Lamborghini, Cristina D’Avena, Malika Ayane, and i Pooh. Furthermore, from TV and cinema come Gerry Scotti, Pino Insegno, Claudio Santamaria, Ficarra & Picone, Serena Rossi, Francesca Chillemi, Alberto Matano. Prominent names from the news world include Gian Marco Chiocci, Paolo Del Debbio, Alberto Brandi, and Monica Bertini.

On the stage of the Festival, there will also be sessions dedicated to the most popular television shows and their stars: X Factor with its judges; Buy It Now – Mai più senza, the new show featuring Gabriele Corsi, Mara Maionchi, Giorgio Mastrota, and Stefano D’Onghia; Cash or Trash, hosted by Paolo Conticini; Primo Appuntamento with Flavio Montrucchio; Turisti per case featuring Gianluca Torre, Ida Di Filippo, and Tommaso Zorzi. There will also be sessions dedicated to Matrimonio a prima vista, Casa a prima vista, and Bake Off Italia.

Over the three days, this second edition of Il Festival dello Spettacolo will offer a rich lineup for all fans, ranging from the world of TV, with television shows and panels, to cinema, featuring film previews, TV series, and cast meet-and-greets, to the world of music, with showcases by the most beloved artists on the Italian music scene, right through to educational sessions. All of this will take place across three large stages hosting TV cast panels, music showcases, previews, interviews, and entertainment moments. The schedule will also feature workshops, masterclasses, and in-depth sessions on music and cinema with industry professionals, including dedicated moments for emerging talents in music and film. In addition, there will be a daily food area available to the public and an exhibition area packed with engagement activities from morning to evening. The programme is constantly updated and available at ilfestivaldellospettacolo.it and on the official social channels of the Festival: week after week, new artists, guests, and events will be announced, enriching an event set to become one of the unmissable highlights of autumn 2026.

CONTESTS AND COMPETITIONS

Among the new features of Il Festival dello Spettacolo, TV Sorrisi e Canzoni presents two initiatives dedicated to discovering and promoting new talents: the Vertical Music Contest and the first Film Competition, two paths designed to give visibility to musicians, authors, and creators of unreleased audiovisual works.

The Vertical Music Contest, a multimedia project created in collaboration with Interproject, was created to showcase unreleased tracks through the language of video. The best talents will perform on stage at the Festival. Applications are open until 15 September. The finalists will be selected by a jury comprising representatives of TV Sorrisi e Canzoni, ADA/Warner Music Italy, FIMI – Federazione Industria Musicale Italiana, Ticketmaster, and Assomusica. The winner will secure a distribution contract with ADA Music Italy.

Also making its debut is the first Film Competition, dedicated to authors and creators of unreleased audiovisual works, aiming to spotlight emerging talents and offer new visibility opportunities. The competition is divided into three sections: Frame Stories (short films), Opera Next (feature films), and Docu Horizon (documentaries). The works will be evaluated by an exceptional jury that will award the Sorrisi Award for each category. Applications can be submitted via the FilmFreeway platform by 10 September 2026.

TICKETS

Access to the Festival will be possible by purchasing tickets on Ticketmaster, global leader in live event ticketing and official ticketing partner of the event. Admission to the Festival is paid, while children up to 3 years old enter free of charge. The special Early Bird promotion is already active, allowing tickets to be purchased under discounted conditions for a limited period. All information and details regarding purchase options are available on Ticketmaster and on the official Festival website.

PARTNERS

R101 – Official Radio Partner of the project.

SIAE – Società Italiana degli Autori ed Editori and Ticketmaster (official ticketing platform of the Festival) are confirmed as partners of the project.

Edison Energia will be present at the Festival with the Energy Café: a new customer relationship concept where visitors can enjoy different experiences: savor a coffee, meet an artist, share stories of energy, innovation, and solidarity. A meeting point in the heart of the city.

JOICO is the official hairstyle partner, who will be present in the backstage available to artists before taking the stage.

TV Sorrisi e Canzoni is the Mondadori Group brand that serves as a benchmark for TV and entertainment lovers, reaching 2.6 million readers every month (source Audipress 2025/I), 4.1 million website users (source Audiweb April 25), and 1.15 million fans (source social insights IG, FB, Tik Tok, X, YouTube) thanks to a multichannel system ranging from the magazine to the website, social channels, events, and side products.

R101 Owned by RadioMediaset – the leading national radio group by audience, which also includes Radio 105, Virgin Radio, Radio Monte Carlo, Radio Subasio, and Radio Norba – R101 is the family radio, a kind, welcoming, and open radio station where entertainment is not just leisure, but a constant invitation to feel part of a lively and inclusive community. The broadcaster is distinguished by its authority in the music industry. R101 is the radio that plays the finest Italian and international songs of yesterday and today. The world of R101 represents a true integrated system centered around music and entertainment, aimed at meeting every audience consumption preference across various touch points (radio, TV channel 67 on digital terrestrial, digital, social media, events).

Superstudio Più in the heart of Milan’s Tortona District, is the symbolic venue of Superstudio Events: this is where Milano Design Week began, and for 25 years its 10,000 m² space has hosted the main design, fashion, and culture events, making it an essential stop for international brands and audiences. A leading brand in Milan events, Superstudio Events hosts over 200 events every year and more than 800,000 visitors across its 4 venue, covering over 33,000 m² in total, including conventions, congresses, fashion shows, trade fairs, and gala dinners.

Ticketmaster is a global leader in live event ticketing, processing over 500 million transactions annually across 37 countries. Through exclusive partnerships with thousands of venues, artists, sports leagues, artistic and theatrical tours, it delivers unparalleled live experiences to millions of fans at the largest events worldwide. It is part of Live Nation Entertainment. All scheduled events and activities are available on the website ticketmaster.it.

SIAE is a non-profit collective management organization that protects the creative work of 116,000 authors and publishers of Music, Cinema, Theatre, RadioTV and Online Works, Opera and Ballet, Literary Works, and Visual Arts registered with the Society, collecting and distributing copyright royalties derived from the use of their works. Founded in 1882 in Milan by an assembly of writers, musicians, playwrights, and publishers, including Giuseppe Verdi, Giosuè Carducci, Francesco De Sanctis, and Edmondo De Amicis, for 143 years the Società Italiana degli Autori ed Editori has protected and promoted creativity and intellectual works, and is today the sixth collecting society in the world in terms of copyright collections.

Edison Energia is the Edison Group company active in the sale of electricity and gas to families and businesses, Wi-Fi connections, and value-added services for residential customers.

JOICO, part of Henkel Consumer Brands, has been leading the healthy hair revolution since 1975 and, together with the latest innovations in hair care, creates beautiful, healthy hair to lift spirits and boost self-confidence.

TV Sorrisi e Canzoni, the leading brand in the world of entertainment, and Mondadori Academy, the Mondadori Group’s online learning platform, are launching a new educational project dedicated to cinema and the arts that shape it.

From screenwriting to acting, directing, editing and production, the programme offers participants the opportunity to discover the mechanisms behind the world of filmmaking and explore how stories and characters capable of captivating millions of viewers around the world come to life, also thanks to the involvement of well-known industry figures.

A TRAINING PROGRAMME DEDICATED TO THE WORLD OF CINEMA

The training programme created by TV Sorrisi e Canzoni and Mondadori Academy for the world of cinema is structured around five on-demand courses, consisting of video lessons that can be accessed at any time. Its aim is to provide practical tools for exploring the many dimensions of cinematic language.

Through a practical and accessible approach, the programme offers concrete examples and tools to reveal the backstage of an industry that is both widely loved and still largely unfamiliar to the general public.

This unique educational offering is divided into five courses, each lasting between 90 and 120 minutes:

• Course 1 – “Writing a Film: From the First Idea to the Screenplay”, with screenwriter Doriana Leondeff;
• Course 2 – “Learning to Act: From Technique to Performance”, with actress Ivana Lotito;
• Course 3 – “Building a Film: From Vision to Production”, with film director Valerio Vestoso;
• Course 4 – “Editing a Film: From Footage to Final Cut”, with film editor Giogiò Franchini;
• Course 5 – “Producing a Film: From Concept to Set and Market”, with film producer Marco Belardi.

THE COURSE LEADERS AND THE TOPICS COVERED

This project has been made possible through collaboration with five established professionals from the film industry, who bring their extensive experience to the development of the course content.

Doriana Leondeff – “Writing a Film: From the First Idea to the Screenplay”

Doriana Leondeff, who has just won the David di Donatello Award for Best Adapted Screenplay (2006) for the film Le assaggiatrici, is a screenwriter who, over the course of nearly forty years, has crafted stories that feel natural and deeply rooted in real life. She has written for both cinema and television, won numerous awards, mentored emerging writers and has been a member of the David di Donatello jury since 2001. Among the many directors and creatives she has collaborated with are: Silvio Soldini, Carlo Mazzacurati, Cristina Comencini, Francesca Archibugi and Michele Placido.

Doriana Leondeff will take participants behind the scenes of her creative process, exploring not only three-act structures, but also how characters are “heard” before they are even given a voice. Using a practical and creative approach, the course guides participants through the tools, techniques and processes that transform an intuition into a cinematic story. She will also discuss what happens when an idea collides with the needs of direction or the constraints of editing, and how to preserve the soul of a story within an industry that is, in every respect, a business.

Ivana Lotito – “Learning to Act: From Technique to Performance”

Ivana Lotito is a renowned Italian actress who rose to prominence in 2009 with the box-office comedy Cado dalle nubi by Gennaro Nunziante, alongside Checco Zalone. At the same time, she built a strong television career, appearing in numerous drama series and consolidating her versatility as a performer. One of the defining roles of her career has been her portrayal of Azzurra Avitabile in Gomorra – The Series, beginning in 2016.

In the course, Ivana Lotito offers an in-depth overview of the craft of screen acting, analysing the artistic and technical skills required to build a credible performance.

Valerio Vestoso – “Building a Film: From Vision to Production”

Valerio Vestoso is an acclaimed film director who first entered the world of short films with Tacco 12, a mockumentary centred on the obsession with group dancing. In 2016, he won the Solinas Prize for the screenplay of the series Flash and went on to direct numerous branded content projects and television commercials. His works include the short Ratzinger vuole tornare, the documentary Essere Gigione, the short film Le Buone Maniere and the series Vita da Carlo. He is also the author of the television programme Una pezza di Lundini.

Drawing on his recognised experience in the field, Vestoso offers a structured overview of the creative and production process behind the making of a film.

Giogiò Franchini – “Editing a Film: From Footage to Final Cut”

Giogiò Franchini is a well-known film editor and was the person who introduced digital post-production to Campania: Racconti di Vittoria was the first film edited in Naples using the Avid Film Composer system. Over the years, he has collaborated with directors including Paolo Sorrentino, Jonathan Demme, Antonio Capuano, Andrea Molaioli, Sergio Rubini, Giovanni Veronesi, Valeria Golino and Riccardo Milani. Alongside his professional career, Franchini has long been dedicated to teaching and has delivered lessons, workshops and seminars at institutions including the Holden School in Turin, the Centro Sperimentale di Cinematografia, the University of Naples Federico II and Sapienza University of Rome.

Giogiò Franchini represents that crucial moment when cinema, from a collection of scattered fragments, finally becomes a complete work. Combining theoretical reflection with practical experience, the course explores editing as a decisive stage in cinematic storytelling. From the human dimension of the editor’s work to the practical dynamics of the editing room, it examines the fundamental role of editing in shaping audiovisual narratives.

Marco Belardi – “Producing a Film: From Concept to Set and Market”

Marco Belardi is one of the most highly regarded film producers in Italy. He founded Lotus Production, the company through which he achieved major success and established the partnership that made him widely known: his collaboration with director Paolo Genovese. Their most successful film, Perfetti Sconosciuti (2016), achieved record-breaking box-office results, grossing more than €16 million and becoming the most remade Italian film in the history of world cinema. Over the years, Belardi has also worked with directors such as Paolo Virzì and Gabriele Muccino, collecting David di Donatello Awards, Nastri d’Argento, Golden Globes and Ciak d’Oro awards. Today, he leads Greenboo Production, his new production company, with several film and television projects currently in development.

In the course, Marco Belardi examines the producer’s role as a creative engine. From the initial concept through to distribution, the programme explores the production, creative and economic dynamics of the audiovisual industry, while also providing practical tools for navigating the sector.

The courses are available at www.mondadoriacademy.it.

The cinema-related courses, together with upcoming music-focused courses soon to be launched on Mondadori Academy, will also feature as part of Il Festival dello Spettacolo, the event powered by TV Sorrisi e Canzoni, which will return for its second edition on 6, 7 and 8 November 2026 at Superstudio Più in Via Tortona, Milan. Within the new SORRISI LAB area, visitors will be able to take part in masterclasses and workshops led by leading figures from the film and music industries. These sessions will provide an introductory overview of the themes explored in the online courses, creating a direct bridge between live experience and digital learning.

TV Sorrisi e Canzoni, is a Mondadori Group brand and the go-to source for television and entertainment enthusiasts, reaching 2.6 million readers each month (source: Audipress 2025/I), 4.2 million website users (source: Audiweb Jan–Oct 2025) and 1.15 million fans (source: social insights IG, FB, TikTok, X, YouTube) through a fully integrated multichannel ecosystem spanning magazine, website, social media, events and related products.

Mondadori Academy is the Mondadori Group’s online learning platform which, through the contribution of the Group’s brands, offers innovative, accessible and high-quality training programmes across a wide range of fields, from artificial intelligence and design to manga and entertainment.

A new and unmissable edition of Il Festival dello Spettacolo is scheduled for autumn 2026 in Milan: a long weekend, from Friday 6 to Sunday 8 November, that will bring an outstanding line-up and exclusive events to Superstudio Più at Via Tortona 27. Il Festival dello Spettacolo further strengthens its position, following the highly successful first edition in October 2025 which recorded over 15,000 attendees, as a key reference point for the entertainment industry: three immersive days combining live shows, educational experiences, film and television previews, meet & greets, showcases and talks designed to engage all fans of TV, music and cinema.

Born from the idea of TV Sorrisi e Canzoni, the reference brand in the entertainment world, this eagerly awaited second edition of the Festival will take place on three main stages where each meeting will provide the opportunity to experience unique moments with the audience through games, interactions, and meetings with the artists. This year introduces several major new features: SORRISI LAB, a new educational area dedicated to film and music contests, as well as workshops and masterclasses led by some of the biggest names in the industry; a large experience area for the public; and a food area open throughout the festival. Many prominent guests have already confirmed their attendance, including Carlo Conti, Antonella Clerici, Marco Liorni, Nino Frassica, the Gialappa’s Band, Gianluca Gazzoli and the casts of the beloved drama series Il Paradiso delle Signore and the record-breaking Italian soap Un Posto al Sole.

Each day, Il Festival dello Spettacolo will offer a continuous programme of events featuring some of the most popular artists and personalities in entertainment. With an increasingly comprehensive and integrated offering, the Festival also becomes a vibrant creative hub where emerging talents, industry professionals and enthusiasts can meet, learn and create new opportunities within the entertainment world.

Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, commented: “Following the success of the first edition, the Festival returns with the aim of consolidating a project born from the desire to bring Sorrisi from the magazine pages to the stage, creating a space where audiences can meet their favourite artists in person. Our hope for this new edition is that people will once again participate with the same enthusiasm, confirming a dream that continues to grow and take shape. My sincere thanks go to the artists who will choose to be part of this second edition and to the audience who, with affection and curiosity, continue to support us.”

The official opening of Il Festival dello Spettacolo is scheduled for Friday 6 November at 12:00 pm with a special inauguration ceremony. On the following days, visitors will be able to enter from 10:00 am.  On all festival days, visitors will be able to enter at any time during the day until the gates close at 9:00 pm. Tickets are available through the official partner Ticketmaster. R101 is the Official Radio Partner of Il Festival dello Spettacolo.

From today, a new journey begins, with regular special announcements to follow, including the first guest appearances and artists in the line-up. These will be revealed via the Festival’s official social media channels and those of Sorrisi, as well as on the official websiteIlFestivalDelloSpettacolo.it.

VERTICAL MUSIC CONTEST

On the occasion of the Festival, the Vertical Music Contest returns for its third edition, introducing important new features. The multimedia project, developed in collaboration with Interproject, is designed to give emerging artists the opportunity to showcase their original songs through vertical videos, the native format of social media platforms. Applications will open on Tuesday 28 April and will be accepted until 15 September. From 16 September to 15 October, all submitted original tracks will be published online, allowing the public to vote for their favourite artist and help secure their place on the Festival stage for the grand final of the Vertical Music Contest 2026.

The remaining finalists will be selected by a distinguished jury composed of representatives from Ticketmaster, TV Sorrisi e Canzoni, ADA Music Italy, FIMI, the Italian Music Industry Federation, and Assomusica. The winner will be awarded a distribution contract with ADA Music Italy, confirming the contest as an important gateway into the professional music industry.

THE CINEMATOGRAPHIC COMPETITION OF THE IL FESTIVAL DELLO SPETTACOLO

A major new feature of this edition is Il Concorso Cinematografico de Il Festival Dello Spettacolo, a film competition which will officially open on Tuesday 28 April. The competition is open to creators of short films, feature-length films and documentaries and is divided into three categories: FRAME STORIES (short films), OPERA NEXT (feature films), DOCU HORIZON (documentaries). All submitted works will be assessed by a jury, which will select the overall winner to receive the SORRISI AWARD. Entries must be submitted via the FilmFreeway platform by 30 September. Full information and regulations will be available on the official Festival website and on FilmFreeway. For specific enquiries, the dedicated email address: concorsi@ilfestivaldellospettacolo.it.

MONDADORI ACADEMY

This year, Il Festival dello Spettacolo also becomes an important opportunity for professional development. Alongside the music and film contests, an extensive training programme has been developed in collaboration with Mondadori Academy, expanding its offering to include digital courses dedicated to cinema, music and television. Each course is structured into five modules, each focusing on a specific discipline within its field. Every module includes video lessons and practical exercises, led by leading industry professionals who will share valuable first-hand insights and experience. The cinema courses are already available on the Mondadori Academy platform (insert link).

During the Festival, the educational programme will come to life within the SORRISI LAB, through a schedule of masterclasses and workshops offering audiences an introductory overview of the subjects covered in the online courses, creating a direct bridge between live experience and in-depth digital learning.

TICKETS

Tickets for Il Festival dello Spettacolo can be purchased on the Ticketmaster website, the global leader in live event ticketing and the Festival’s exclusive official ticketing partner. Admission to the Festival is ticketed, with free entry for children up to the age of three. From today, tickets are available with a special Early Bird offer. Full details are available on Ticketmaster and on the Festival’s official website.

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TV Sorrisi e Canzoni part of the Mondadori Group, is the leading brand for television and entertainment enthusiasts, reaching 2.6 million readers each month, source Audipress 2025/I, 4.1 million website users, source Audiweb April 2025, and 1.15 million social media followers across Instagram, Facebook, TikTok, X and YouTube, thanks to a fully integrated multi-channel system spanning print, digital, social media, live events and branded products. 

R101 owned by RadioMediaset, Italy’s leading national radio group by audience figures, which also includes Radio 105, Virgin Radio, Radio Monte Carlo, Radio Subasio and Radio Norba, is the family radio station, warm, welcoming and inclusive, where entertainment is not simply diversion but a constant invitation to feel part of a vibrant community. Renowned for its musical authority, R101 plays the most beautiful Italian and international songs, past and present. The R101 ecosystem represents a fully integrated platform centred on music and entertainment, engaging audiences across multiple touchpoints including radio, TV channel 67 on digital terrestrial, digital platforms, social media and live events.

Superstudio Plus, located in the heart of Milan’s Tortona District, is the flagship venue of Superstudio Events. It was here that Milan Design Week began, and for 25 years its 10,000 square metres have hosted major events in design, fashion and culture, making it an essential destination for international brands and audiences. A leading name in Milan’s events industry, Superstudio Events hosts over 200 events each year and welcomes more than 800,000 visitors across its four venues, totalling over 33,000 square metres, including conventions, conferences, fashion shows, trade fairs and gala dinners.

Ticketmaster is the world’s leading ticket seller for live events, handling over 500 million transactions per year in more than 39 countries. With exclusive partnerships with thousands of venues, artists, sports leagues, art and theatre tours, it brings unparalleled live experiences to millions of fans at the biggest events around the world. It is part of Live Nation Entertainment. All scheduled events and activities can be found on the ticketmaster.itwebsite.

On Sunday 26 April at 6.00 pm, TV Sorrisi e Canzoni, the leading brand in entertainment media, will offer FuoriSalone audiences an exclusive event with Riccardo Cocciante as part of the INTERNI Materiae exhibition-event.

The special “Parole in musica” (Words in Music) event will take place on the stage of the Aula Magna at the University of Milan (Via Festa del Perdono 7). It promises to be an unmissable opportunity for Milan Design Week visitors and enthusiasts to attend a live conversation with one of the most beloved artists on the Italian and French music scenes. Admission is free, subject to availability.

Riccardo Cocciante, a timeless artist and internationally renowned composer, will join Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, to discuss his new album “Ho vent’anni con te”, released on 13 March, the relaunch of the tour of the celebrated popular opera Notre Dame de Paris, and a forthcoming series of concerts that will see him perform from June in some of Italy’s most evocative venues.

Cocciante will also perform live for the audience, singing some of his best-known songs, including “Margherita”, the iconic track now celebrating its 50^th anniversary.

A Festival marked by outstanding numbers for TV Sorrisi e Canzoni, the Mondadori Group’s reference point in the world of entertainment, which, thanks to the many initiatives created during Sanremo week, reached its audience across all channels — magazine, social, digital and live — including the brand-new Sorrisi The Beach Club.

THE SUCCESS OF SORRISI THE BEACH CLUB

The editorial headquarters of Sorrisi was the brand-new Sorrisi The Beach Club, a more than 500 square meters space located between the swimming pools of the Royal Hotel, one of the most charming historic hotels in the City of Flowers.

Over the course of the week, the venue hosted more than 60 competing artists and special guests for interviews and original formats. For the first time, it also opened its doors to the public, offering a rich schedule of activities ranging from partner-led experiences to poolside aperitifs.

Sorrisi The Beach Club also provided the setting for a surprise celebration following the Festival awards ceremony. In attendance were winner Sal Da Vinci with his family, along with runners-up Sayf and Ditonellapiaga, who joined the festivities after posing for the traditional exclusive cover shoot for TV Sorrisi e Canzoni.

THE PROGRAMME AT SORRISI THE BEACH CLUB

Throughout the week, Sorrisi The Beach Club hosted a continuous daily programme of interviews with artists and Festival guests through dedicated formats. These included Colazioni con il direttore, created in collaboration with Caffè Motta and Mielizia, during which Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, sat down with competing artists such as Sal Da Vinci, Arisa, Tommaso Paradiso, Malika Ayane and J-Ax.

Equally popular were the Aperitif sessions, held in partnership with Martini, where Fulminacci, Levante, Elettra Lamborghini, Raf and Leo Gassman discussed Festival highlights and behind-the-scenes stories with the Editor.

In collaboration with Mandarina Duck, Sorrisi launched the new format #lavaligiadisanremo, in which Ermal Meta, Bambole di Pezza, Blind, Soniko and El Ma and the Young Category winner Nicolò Filippucci shared travel anecdotes and revealed the one essential item they never travel without.

But the surprises kept coming: every day brought a fresh episode of the vodcast Gimme Five, with Jody Cecchetto reinventing the classic interview by transforming each question into a fast-paced top-five challenge. Guests included: Mara Sattei, Michele Bravi, Nayt, and Dargen D’Amico who opened up with intimate, humorous and unexpected stories.

Throughout the week, each artist received bespoke gifts thanks to limited-edition champagne magnums created by Comte de Montaigne featuring the singers’ names, while Lavoratti 1938 fully branded the poolside kiosk with a selection of its most iconic products and presented artists with personalised boxes of chocolate pralines.

30 MILLION SOCIAL VIEWS FOR SORRISI

TikTok , the brand’s Official Entertainment Partner during the Sanremo Music Festival, became the channel through which Sorrisi expanded and enrichened its storytelling. Eva Calvani created original content in own her format with competing artists including: Eddie Brock, Bambole di Pezza, Enrico Nigiotti, LDA & Aka 7even, Maria Antonietta and Colombre generating over 3 million views.

Through in-app conversations, TikTok added a further layer to the entertainment experience: the creativity of individual creators enhanced the narrative with distinctive and personal perspectives, inspiring new interpretations and creating an impact that extended beyond the platform itself.

As with every edition of the Festival, www.sorrisi.com served as an essential guide for audiences following the televised event, offering exclusive song lyrics, nightly line-ups and live updates from the press room, and recording 25 million page views in February alone. Across the Sanremo week, TV Sorrisi e Canzoni’s social network channels generated over 30 million views.

TV Sorrisi e Canzoni’s Fantasanremo league  also proved a major success, with 110,000 registered teams engaging audiences in interactive participation.

A SPECIAL ISSUE DEDICATED TO THE FESTIVAL’S FINALE

Continuing its long-standing tradition, TV Sorrisi e Canzoni has published a third special issue dedicated to the Festival’s final night, available on newsstands from today.

The cover features winner Sal Da Vinci alongside runners-up Sayf and Ditonellapiaga, who, immediately after the awards ceremony at the Teatro Ariston, visited the Sorrisi editorial office for the traditional trophy photograph, taken exclusively for TV Sorrisi e Canzoni’s magazine. The issue also includes an extensive special report from the Sanremo week, featuring an unprecedented 30-page “Best of” filled with backstage insights, exclusive stories and Festival anecdotes, alongside dedicated coverage on the Sorrisi website.

VERTICAL MUSIC

At Sorrisi The Beach Club, TV Sorrisi e Canzoni officially announced the third edition of Vertical Music, the 9:16 music contest created in collaboration with Interproject and AcquaViva. The competition offers emerging talents the opportunity to submit original songs in vertical video format to be evaluated by an expert jury. The event was hosted by TV Sorrisi e Canzoni journalist Matteo Valsecchi and featured Sedona and Nora, two of the five finalists from the previous edition. In addition, the event was brought to life by performances from Birthh and Dario Comparini, two artists involved in Ticketmaster’s brand-new project, which marks the beginning of a new partnership with Sorrisi aimed at supporting emerging musical talent.

Vertical Music requires participants to produce an original track accompanied by a music video lasting between 60 seconds and three minutes.

Entries will open this month and remain open until mid-July. Selected profiles will then perform at “Il Festival dello Spettacolo” in November 2026, where the winner will be announced.

Involved partners

The interior and exterior design of Sorrisi The Beach Club, created by Studio Pisk in collaboration with numerous Italian design companies including: Calligaris supplied the tables, chairs and sofas; Celeste provided cushions and outdoor lounger covers; Fantin designed the fitted kitchen, complete with Smeg appliances; Oluce illuminated the space with its designer lighting; alongside Sikkens and Perdormire.

In addition, this year once again a wide range of companies – engaged by Piemme, the exclusive advertising sales agency for TV Sorrisi e Canzoni – chose to partner with the brand through bespoke collaborations and initiatives developed throughout the Sanremo week.

• ActionAid returned for the second consecutive year as Charity Partner of TV Sorrisi e Canzoni. Competing artists donated personal items, which were auctioned on CharityStars during the days of the Festival; proceeds will support the development of an anti-violence centre in Uganda. The initiative was also showcased and amplified through an exhibition hosted inside Sorrisi The Beach Club for the entire week.
• With KIKO Milano, beauty met style in an exclusive space inspired by the new Limited Edition HUG COUTURE collection, available in all stores. This experiential area was dedicated to discovering and testing the spring collection, where the beauty experts from Italy’s number one make-up brand offered personalised consultations and retouch sessions to enhance every Festival look.
• Muitomas, the lifestyle brand of the Esprinet Group, featured a visually striking display corner conceived as a visually striking and Instagram-friendly space: an immersive environment where colour, the brand’s defining element, took centre stage, creating a vibrant and engaging glow experience within Sorrisi The Beach Club.
• Entertainment and technology came together in the dedicated space for Roborock, the world-leading robot vacuum brand. Through interactive quizzes, personalised demonstrations and branded gadgets, visitors discovered a new approach to home management focused on practicality and free time.
• With Grotte di Frasassi, the journey became virtual and immersive. In a dedicated area, guests experienced the wonders of the territory through VR headsets, combining technological innovation with the promotion of Italy’s natural heritage.
• The interiors of Sorrisi The Beach Club were made even warmer and more welcoming thanks to Calligaris, which furnished much of the space. Its contribution reinforced the identity of the venue, creating a harmonious and comfortable atmosphere that welcomed artists and guests throughout the week.
• As tradition dictates, the unmissable coffee appointment with the editor-in-chief of TV Sorrisi e Canzoni, Aldo Vitali, returned once again. The intense aroma and authentic flavour of Caffè Motta accompanied Sorrisi’s daily schedule, with a coffee break open to visitors and guests alike.
• Mielizia enriched the Casa Sorrisi experience by accompanying morning moments with high-quality products that tell a 100% Italian story, perfectly aligned with the tradition of the Italian Song Festival.
• Sweet breaks were curated by Gelateria La Romana dal 1947, a benchmark of Italian artisanal ice cream. Present inside Sorrisi The Beach Club with its Gelato Cart and outside with its iconic Gelato Bike, the brand created an atmosphere of genuine conviviality where visitors could enjoy an exclusive selection of traditionally prepared ice cream.
• Mandarina Duck partnered with Sorrisi The Beach Club with two dedicated corners showcasing the LOGODUCK+ world in Sanremo: soft, compact polycarbonate trolleys designed for smoother, more informal and lighter travel, where colour becomes both language and identity. The exclusive LOGODUCK+ Sandokan capsule collection, the latest SS26 launch, also featured as the backdrop to the editorial format #lavaligiadisanremo, bright, energetic and instantly recognisable.
• Martini animated the TV Sorrisi e Canzoni aperitif in the Chill Area of Sorrisi The Beach Club, an elegant setting within the Royal Hotel. Taking centre stage were MARTINI’s signature spritzes: Bianco Spritz, Bitter Spritz and Vibrante Spritz, the non-alcoholic twist on the classic cocktail.
• Outside Sorrisi The Beach Club, the new Ford Puma Sound Edition was the true star, inviting visitors to enjoy a sound experience not only to be heard but felt throughout the body. The advanced 650-watt B&O audio system does more than reproduce sound: it transforms it into a deeply tactile experience. Music pulses, envelops and generates vibrations that engage the entire body. Visitors were also able to take part in engaging performances aboard the car, trying their hand at a live rendition of the iconic “Fiumi di Parole”. A highlight of the event came on 27 February, when Jalisse were special guests, bringing the occasion to life with performances aboard the car.

• Colgate was also present with a glass box installation in central Sanremo dedicated to the concept “Purple is the New Instant White”: from a Korean photo booth capturing radiant smiles, to a “wheel of fortune” offering branded gadgets, and expert advice revealing the secrets to achieving an instantly whiter smile with the Colgate Max White Purple routine.

TV Sorrisi e Canzoni, is a Mondadori Group brand and the go-to source for television and entertainment enthusiasts, reaching 2.6 million readers each month (source: Audipress 2025/I), 4.2 million website users (source: Audiweb Jan–Oct 2025) and 1.15 million fans (source: social insights IG, FB, TikTok, X, YouTube) through a fully integrated multichannel ecosystem spanning magazine, website, social media, events and related products.

A truly magical evening unfolded at the Opening Party of TV Sorrisi e Canzoni, Italy’s leading entertainment brand, which once again traditionally kicked off the week dedicated to the Sanremo Festival and its stars.

Last night, Sunday 22 February, more than 530 guests gathered at the prestigious Royal Hotel in Sanremo alongside the Sorrisi editorial team. Among those attending were Carlo Conti, Artistic Director and host of the Festival, Laura Pausini, singer and co-host, the artists competing in the Festival, and numerous figures from the world of entertainment. The exclusive event celebrated the music and history of the Festival through shared emotional moments and a special live performance.

Two particularly meaningful moments framed the evening: the presentation of the Telegatto, one of Italy’s most beloved entertainment awards, to Carlo Conti and Laura Pausini. The awards were presented by Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, in recognition of their leadership of the Festival.

OVER 530 DISTINGUISHED GUESTS

Festival contestants were, of course, in attendance, including: Arisa, Bambole di pezza, Chiello, D’Argen D’Amico, Ditonellapiaga, Eddie Brock, Elettra Lamborghini, Enrico Nigiotti, Ermal Meta, Fedez e Marco Masini, Francesco Renga, Fulminacci, J-Ax, LDA e Aka 7even, Leo Gassmann, Levante, Luchè, Malika Ayane, Mara Sattei, Maria Antonietta e Colombre, Michele Bravi, Nayt, Raf, Sal Da Vinci, Samurai Jay, Sayf, Serena Brancale, Tommaso Paradiso and Tredici Pietro. Also present were contestants from the “Giovani” category, including Angelica Bove, Nicolò Filippucci, Mazzariello and Blind, El Ma & Soniko, as well as the DopoFestival hosts Nicola Savino, Enrico Cremonesi, Aurora Leone and Federico Basso. Entertainment personalities such as Alba Parietti, Caterina Balivo, Giorgia Surina and Mattia Stanga also attended.

There were many emotional moments during the Opening Party, which began with the ribbon cutting during which Aldo Vitali, director of TV Sorrisi e Canzoni, together with Carlo Conti, officially opened the evening at Sorrisi The Beach Club, the new venue that will host the brand’s editorial team throughout the Sanremo week.

“We are proud that TV Sorrisi e Canzoni is the reference point for the public and for the artists who, year after year, enthusiastically take part in our initiatives. Together we celebrate the passion and magic that make the Sanremo Festival an extraordinary event for all Italian music,” declared Aldo Vitali, director of TV Sorrisi e Canzoni.

THE SORRISI OPENING PARTY

The evening took place in a spirit of conviviality and surprises: guests at the Party were surprised by an exclusive flash mob by the group ANIMEniacs Corp, specialised in performing cartoon soundtracks and the songs most loved by the public, who performed a mashup dedicated to the historic hits of the Sanremo Festival: “Volare” by Domenico Modugno, “Io Che Amo Solo Te” by Sergio Endrigo, “Un’avventura” by Lucio Battisti, “24mila Baci” by Adriano Celentano, “Felicità” by Al Bano and Romina Power, “L’italiano” by Toto Cutugno, “Cuore Matto” by Little Tony, “Maledetta Primavera” by Loretta Goggi, “Come Saprei” by Giorgia, “Occidentali’s Karma” by Francesco Gabbani, “Sinceramente” by Annalisa, “Ringo Starr” by Pinguini Tattici Nucleari, “Zitti E Buoni” by Måneskin, “La Noia” by Angelina Mango, “Soldi” by Mahmood, “Balorda Nostalgia” by Olly, “Perché Sanremo È Sanremo” by Pippo Caruso and Sergio Bardotti.

From 10 p.m. until midnight, guests danced to the DJ set by Tommaso Replica and his most famous remixes, which have also gone viral on TikTok, from “How Deep Is Your Love?” to “Giovani Wannabe”, up to “Armarcord” and “Uragani”.

Guests were delighted throughout the evening by champagne from Comte de Montaigne, exceptional partner of Sorrisi, which offered its prestigious cuvées and brought into the room a collectible Mathusalem bottle signed by the artists as a memento of the incredible evening.

TV Sorrisi e Canzoni’s passion for music was also celebrated through the confectionery creation by Lavoratti 1938: a dessert displayed on a piano-shaped structure, a direct tribute to music and to the beating heart of Sanremo, presenting three exclusive single-portion creations made with unmistakable single-origin Ecuador chocolate.

Finally, accompanying the event was Martini, which throughout the evening served guests its iconic spritzes, in the Bianco Spritz, Bitter Spritz and Vibrante Spritz (a non-alcoholic version of the classic cocktail).

SORRISI THE BEACH CLUB

The party took place in the new Sorrisi The Beach Club, which welcomed the guests and artists in attendance. The structure is built around the swimming pool of the exclusive Royal Hotel Sanremo: a brand-new space of over 500 square metres where the brand will host a programme of interviews with all the protagonists of the new edition of the Festival and which, starting today, Monday 23 at 5:30 p.m., will open its doors to the public. From here, the Sorrisi community will not only be able to see the arrival of guests but also enjoy exclusive experiences thanks to the many partners accompanying the brand in this adventure.

The structure is designed to guide each guest through an immersive experience with the evocative swimming pool designed by Giò Ponti as a backdrop.

Sorrisi The Beach Club will host a continuous daily schedule of interviews with all the artists and guests of the event thanks to dedicated formats such as Colazioni con il direttore in collaboration with Caffè Motta, during which Aldo Vitali, director of TV Sorrisi e Canzoni, will speak with five competing artists: one per day, in the morning, from Tuesday to Saturday. The Aperitivi format offered by partner Martini will also be active, animating Sorrisi The Beach Club from late afternoon with an exceptional drink list dedicated to Spritz. There will also be the new #lavaligiadisanremo in collaboration with Mandarina Duck, in which artists share the one item that must never be missing from their suitcases. Finally, Gimme Five, the vodcast by Jody Cecchetto, turns the interview format on its head by transforming each question into a top five. Each artist tells their story through five choices and five stories generated from a question by Jody, bringing out intimate, ironic and surprising anecdotes.

The TikTok profile (@tvsorrisi) will be the heart of the most authentic storytelling of the event and the Sanremo week, featuring backstage content, interviews, meetings with creators and artists, and many exclusive moments.

EVENT PARTNERS

Numerous partners involved by Piemmethe exclusive partner of TV Sorrisi e Canzoni and Mondadori Media brandschose to support the world’s leading entertainment title customised partnership projects and activities that helped enhance the experience and impact of the exclusive Opening Party. Amonge them: ActionAid as charity partner, ANAS, Caffè Motta, Calligaris, Colgate, Ford, Gelateria La Romana dal 1947, Grotte di Frasassi, KIKO Milano, Mielizia, Muitomas and Roborock.

Primark, the international fashion retailer with over 470 stores in 18 countries, also collaborated on the Sorrisi Party. Together with Eleonora Fincati, a content creator with an ironic tone, the brand brought energy, style and accessibility to one of the most anticipated events of the week, celebrating fashion as an expression of personality and fun.

Here is the link to download the press photo kit.

TV Sorrisi e Canzoni is the Mondadori Group brand that serves as a reference point for television and entertainment lovers, reaching every month 2.6 million readers (source Audipress 2025/I), 4.2 million website users (source Audiweb Jan–Oct 2025) and 1.15 million fans (source social insights IG, FB, TikTok, X, YouTube) thanks to a multi-channel system that ranges from the magazine to the website, social media, events and related products.

Previews, entertainment, games and engaging social storytelling marked “La Notte dei Testi”, the first social-driven event by TV Sorrisi e Canzoni dedicated to the lyrics of the songs competing at the Sanremo 2026 Festival.

The evening’s guests included 50 creators from the worlds of entertainment, lifestyle and music who, shortly after midnight at the Noise il Cinemino venue in Milan, previewed the lyrics of the songs competing in the 76th edition of Sanremo, published exclusively by Sorrisi in the collector’s issue on newsstands from today.

RECORD-BREAKING NUMBERS FOR SORRISI’S EVENING

During the première, guests took part in an immersive experience led by TV Sorrisi e Canzoni editor-in-chief Aldo Vitali and special host Jody Cecchetto, with games and numerous activities, joined by Eva Calvani, the creator chosen as the face of the Festival storytelling across Sorrisi’s social profiles.

TikTok, Sorrisi’s Official Entertainment Partner during the Festival, was naturally part of the exclusive La Notte dei Testi event, with a selection of creators from the platform chosen for their ability to interpret the competing lyrics in an authentic and original way. Among them: Mattia Stanga, Chaimaa Cherbal, Andrea Verde, Kiro Ebra, Sespo, Edoardo Zaggia, Stefano Guerrera and Benedetta Quagli, along with many others.
The creativity of individual creators helped enrich the Sanremo storytelling with personal and distinctive perspectives, inspiring new interpretations of the competing lyrics.
In this way, TikTok confirms its ability to add a three-dimensional layer to entertainment by integrating editorial depth, community participation and real-time content.
Sorrisi will be at the heart of the narrative, with storytelling that cements its status as the go-to entertainment brand in the digital space as well, thanks to its unique ability to create unforgettable moments of sharing between audiences, showbiz personalities and the community.

EXCEPTIONAL PARTNERS

Prime Video was the evening’s exceptional partner, opening the event with a video message from Mia Jenkins, Pepe Barroso Silva and Luca Melucci, stars of the hit new film Love Me Love Me, the young-adult romance directed by Roger Kumble that celebrates the many shades of love, just as the Festival does every year through music.
Guests had the opportunity to personalise the backdrop dedicated to the new Prime Video film with magnetic hearts on which they could write the name of their favourite artist. At the end of the event, they received a gift bag containing the special edition of the book Love Me Love Me by Stefania S. (Sperling & Kupfer), on which the film is based, as well as headphones inspired by the much-loved romance.

The première opened at the venue’s corner bar, offered by MARTINI, which hosted the aperitivo with a special spritz-focused drinks list: MARTINI Bianco Spritz, MARTINI Bitter Spritz and MARTINI Vibrante (the non-alcoholic version of the classic cocktail).

THE EXCLUSIVE PREVIEW OF THE SANREMO SONG LYRICS

At 10.00 pm, Jody Cecchetto, led by TV Sorrisi e Canzoni editor-in-chief Aldo Vitali, kicked off a unique game show in which creators, divided into tables, competed by matching the artists in the line-up to excerpts from the song lyrics and testing their knowledge of the Festival and entertainment culture. During the evening, special video messages were broadcast from key Festival figures—including Carlo Conti, Laura Pausini and Nicola Savino—to celebrate and honour the event.

The highlight of the evening came at midnight, when the new iconic issue of TV Sorrisi e Canzoni—featuring the complete lyrics of the Festival songs—was handed out in absolute preview to the influencers and creators in attendance. The issue is on newsstands from this morning. It is a unique release: for the first time, the magazine includes a detachable 36-page insert at its centre, with its own dedicated cover, containing all the lyrics and interviews with the competing artists.

The evening concluded with a cake created and offered by Zenzero talent Lucake, who prepared a magnificent themed dessert for the occasion, and with Lavoratti 1938—Sorrisi’s partner for the new Festival edition—offering treats to all guests and adding a touch of sweetness with its iconic chocolate.

Piemme, as the exclusive advertising sales partner of TV Sorrisi e Canzoni, collaborated on the development of the partnership projects, helping to further enhance the experience and impact of the exclusive La Notte dei Testi party.