TV Sorrisi e Canzoni

The first edition of Il Festival dello Spettacolo, the first event in Italy and Europe entirely dedicated to all facets of entertainment, concluded on Sunday with resounding success. From Friday, October 24^th, to Sunday, October 26^th, from 10 a.m. until midnight, the Superstudio Più in Via Tortona 27, Milan, hosted three immersive days featuring exclusive interviews, masterclasses and workshops, film premieres, showcases and musicals, show cookings, and book signings. Over the weekend, the Festival attracted 15,000 visitors, with more than 300 guests, 160 shows, 3 evenings of live music performances, and 22 Telegatti awarded.

Created by TV Sorrisi e Canzoni, Il Festival dello Spettacolo brought together television, series, cinema, music, sports, food, and kids’ entertainment in a non-stop program designed for all ages.

Among the many unforgettable moments across the event’s seven stages: Fiorello’s spectacular show with a surprise appearance by Fabrizio Biggio; Carlo Conti sharing exclusive previews of the upcoming Sanremo Festival and his on-stage meeting with Stefano De Martino; the ribbon-cutting ceremony with Gerry Scotti opening the Festival; Lorella Cuccarini celebrating her 40-year career and dancing La Notte Vola with fans; Marco Liorni playing L’Eredità’s iconic “Ghigliottina” with the audience; Rettore leading a massive karaoke on her greatest hits; the Bake Off Italia – Dolci in Forno cast baking alongside visitors; packed sessions with the casts of Call My Agent – Italia, Nord, Sud, Ovest Est.  La leggendaria storia degli 883, Un Professore, Un Posto Al Sole, and Il Paradiso delle Signore which displayed some of its priceless costumes for three days; the highly anticipated reunion of I Cesaroni; Andrea Lucchetta teaching children the rules of volleyball; the castings and show of Lo Zecchino d’Oro; tips from the cast of Casa a Prima Vista on buying a home; fans lining up for the signing session with Hazel Riley, Fabio Caressa and Benedetta Parodi playing games with audience members to present L’amore è cieco: Italia;  the enchantment continued with Winx – Winx Club: The Magic is Back show; with the special screening of Fuori la verità and a live appearance from its cast — Claudio Amendola, Claudia Gerini, Leo Gassmann, Lorenzo Richelmy and Eleonora Gaggero; Marco D’Amore took the stage to present Gomorra – Le Origini, while Sarah Toscano, Levante, Emma, and Clementino (who performed among the crowd) headlined electrifying showcases; the lineup also featured Irama, Gigi D’Alessio, Rovazzi, and Rocco Hunt, in collaboration with Radio 105, along with a live commentary session featuring Alberto Rimedio, Lele Adani, and Alessandro Antinelli; Federico Ferri, Director of SkySport, announced an exclusive upcoming interview with Jannik Sinner; while Michele Dalai and Massimo Ambrosini shared stories from the world of sport; the iconic Domenica Sportiva was celebrated on stage by Ciccio Graziani, Paolo Petrecca, Marco Lollobrigida, Laura Barth, and Lele Adani. Throughout the weekend, audiences had the chance to meet some of the biggest names in Italian entertainment: Fabio Fazio and Luciana Littizzetto, Michelle Hunziker, Renato Zero, Giorgia, Emma, Il Volo, Carolina Benvenga, Paola Perego, Giorgio Panariello, Simona Ventura, Stefano Accorsi, Roberto Bolle, Diego Abatantuono, Virginia Raffaele, Pio e Amedeo, Elena Sofia Ricci, Cristina D’Avena, the Gialappa’s Band and Mago Forest, Serena Bortone, Giovanni Allevi, Max Angioni, Gabriele Corsi, Tiberio Timperi, Max Giusti, Pierpaolo Spollon, Nino Frassica, Massimiliano Ossini and Daniela Ferolla, Andrea Iannone, and Filippo Tortu.

Festivalgoers brought boundless energy and emotion to every event, becoming the true stars of the weekend — greeting artists, taking selfies, and even participating in the Telegatti award presentations. The iconic yellow, blue, and fuchsia statuettes, displayed in special glass cases, were sometimes handed directly to winners by fans in the audience.
Among this year’s Telegatti recipients were Fiorello and Fabrizio Biggio, Carlo Conti, Gerry Scotti, Giorgia, Michelle Hunziker, Fabio Fazio and Luciana Littizzetto, Mara Maionchi, Roberto Bolle, Alfa, Salvatore Esposito, Benedetta Rossi, Lorella Cuccarini, Stefano De Martino, Irama, Renato Zero, Gigi D’Alessio, and Stefano Accorsi. 

Unforgettable memories from a spectacular weekend, and a promise to return in 2026 with even more magic!  Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, summed it up:

“This Festival was born from the dream of bringing Sorrisi from the magazine to the stage, creating a space where the audience could truly meet their favorite artists. Seeing 15,000 people join us with such enthusiasm showed that dream had come true. We experienced three extraordinary days filled with stories, laughter, music, and surprises, and plenty of Telegatti! I want to thank all the artists who believed in us, and the audience who supported us with affection and curiosity. Il Festival dello Spettacolo doesn’t stop here: we’ll see you in 2026, once again together, to celebrate the magic of entertainment.”

BOOM ON SOCIAL MEDIA

Huge success also on Instagram and TikTok, with over 200 dedicated posts shared in just three days of the Festival, reaching nearly 4 million users and generating 9 million video views. Promotional content in the weeks leading up to the event reached more than 15 million users. Outstanding performance on TikTok – the official entertainment partner of Il Festival dello Spettacolo – where millennials (under 34) made up 73% of the audience, compared to an average of 50% across all social platforms. The Festival’s dedicated pages on Sorrisi website (ilfestivaldellospettacolo.it) and Ticketmaster, the Festival’s official ticketing platform, recorded over 200,000 visitors during the event (sources:  Google Analytics, Meta, and TikTok Insights).

THE WINNER OF THE VERTICAL MUSIC CONTEST

During Il Festival Dello Spettacolo, the winner of the Vertical Music Contest was announced. A multimedia project created in collaboration with Interproject, designed to give emerging artists the opportunity to showcase their original songs through vertical videos, the format of social media. The jury inlcuded Assomusica, Ada Music Italy, a division of Warner Music Italy, FIMI – Federazione Industria Musicale Italiana. The artist GABRIELE won a distribution contract for his unreleased track with ADA Music Italy, while the Critics’ Award, presented by TV Sorrisi e Canzoni, went to SEDONA.

All the highlights of Il Festival dello Spettacolo can be relived on the official Instagram channel, across all social media platforms, on the TV Sorrisi e Canzoni website, and in the special issue of Sorrisi, available at newsstands from Tuesday, October 28.

VIDEOS FROM THE MOST EXCITING MOMENTS OF THE THREE-DAY FESTIVAL

Friday 24^th, Saturday 25^th, Sunday 26^th October.

PARTNERS

Radio 105 was present throughout the three days of the event with a glass box studio next to the main stage, broadcasting live some of its most popular shows: 105 Friends with Tony & Ross, 105 Take Away with Daniele Battaglia and Camilla Ghini, 105 Music & Cars with Dario Spada and Fabiola, Tutto Bene a 105 with Linda Pani, Dario Micolani and Edoardo Mecca, 105 Village with Manola Moslehi, Open Club with Bryan Ronzani, and finally 105 Après-ski, the new show hosted by Niccolò Torielli.

SIAE – the Italian Society of Authors and Publishers and Ticketmaster (the Festival’s official ticketing platform) were also partners of this major project, which brought together leading players from the worlds of TV, cinema, streaming, and music including RAI, Mediaset, Sky, Netflix, Warner Bros. Discovery, Medusa, Disney+, Rainbow, Zero Distribution, and many others.

Lavoratti 1938, the historic artisanal chocolate maker founded in Varazze in 1938, delighted visitors with a corner shop offering sweet tastings of its fine chocolates and gifting special goodie bags to all Festival guests.

A key role in enriching the Festival dello Spettacolo program was played by the partners brought on board by Piemme, the exclusive advertising concessionaire of TV Sorrisi e Canzoni and the Mondadori Media brands. Together they created a series of tailor-made activations designed to offer exclusive and engaging experiences.

• Mutti achieved extraordinary public success in the Living Area, winning over visitors with a surprise brand experience: twice a day, the brand served delicious plates of tomato pasta, without revealing which product had been used. Only after finishing their meal did participants discover a message at the bottom of the plate revealing the secret ingredient, breaking down preconceptions about ready-made sauces. The experience carried a clear message: “Since 1899, you’ve cooked with us. Today, we cook for you.”
• KIKO Milano brought its beauty energy to the heart of the Festival with an open glass box in The Stage area, where hundreds of visitors enjoyed free make-up sessions. Behind the scenes, six dedicated stations took care of the looks of artists and guests, making the brand a star both onstage and backstage.
• Grotte di Frasassi amazed visitors with an immersive VR experience, allowing them to explore the stunning underground world of the Marche region’s cave complex through Oculus Quest 2 headsets, from the tourist paths to areas usually accessible only to expert speleologists.
• The Sport Area, powered by Fastweb + Vodafone, hosted talks and meetings with leading figures from the world of sports, offering the public moments of inspiration and exchange.
• To complete the Festival’s visual storytelling, Enel and ITA Airways animated the spaces with institutional video spots displayed on large screens throughout the venue.
  A combination of engaging, personalized experiences made Il Festival dello Spettacolo a vibrant, dynamic event deeply connected to its audience.

Once again, ActionAid was the official charity partner of TV Sorrisi e Canzoni, continuing the collaboration that began in Sanremo. The partnership shines a spotlight on the right to education for girls, ensuring that — wherever they are born — they can fulfill their dreams and live free from violence and discrimination. ActionAid also hosted the talk “Voices from Tanzania with ActionAid: when education becomes freedom,” sharing with the audience their July field mission to Tanzania carried out with Sorrisi.

Music, cinema, television, series, sport, food, kids and a nonstop schedule of activities for all ages: this is Il Festival dello Spettacolo, the first event in Italy and Europe completely dedicated to the different forms of entertainment, which will start on 24 October in Milan.

Based on an idea by TV Sorrisi e Canzoni, the reference brand in the world of entertainment, the Festival is an entirely original initiative. From 24 to 26 October 2025, at Superstudio Plus on Via Tortona, three days immersed in film and television premieres, showcases, concerts, talk, meet & greets, masterclasses and workshops will last from 10 am to late evening.

‘The Festival stems from an idea inspired by our daily work,’ says Aldo Vitali, Director of TV Sorrisi e Canzoni. ‘In fact, Sorrisi has always served as a bridge between readers and the most beloved artists. And it also aims to talk about entertainment through not only what is seen but also what is not seen: behind-the-scenes activities. The three days of the Festival and related celebrations put into practice what our brand does through the magazine, website and social media. It brings our community closer to figures in entertainment, tells how events are created and allows people to experience something unique firsthand, putting the audience at centre stage through exclusive meetings and shows,’ says Vitali.

Il Festival dello Spettacolo is designed to interest and involve everyone: families, children, Gen Z, music, TV, cinema, sports enthusiasts and industry professionals.

SIAE — the Italian Society of Authors and Publishers — and Ticketmaster — the official ticketing platform of the Festival — are partners in this great project involving all major broadcasters in TV, cinema, streaming platforms and music.

Radio 105 will also be participating as the official radio channel of the Festival.

ARTISTS AT THE FESTIVAL
Every day, Il Festival dello Spettacolo will offer a continuous schedule of events with the public’s most beloved artists and characters. From today to the start of the event, they will be joining the event programme.

Many names have already enthusiastically confirmed their presence, starting with Carlo Conti, Artistic Director and conductor of the Sanremo Music Festival. Artists from the small screen include Francesca Chillemi, Antonella Clerici, Gabriele Corsi, Paolo Del Debbio, Francesca Fagnani, Katia Follesa, Max Giusti, Michelle Hunziker, Pino Insegno, Marco Liorni, Gianluigi Nuzzi, Gerry Scotti, Simona Ventura, the cast of ‘Bake Off Italia – Dolci in forno’ and ‘Casa a prima vista’, the actors of ‘Cuori 3’ and ‘Un posto al sole’, as well as Salvatore Esposito, the beloved star of ‘Gomorra – La Serie’ and ‘Piedone’, and Elia Nuzzolo and Matteo Giuggioli, actors in the highly anticipated series ‘Nord Sud Ovest Est. La leggendaria storia degli 883’. Those from the world of cinema include Aldo, Giovanni e Giacomo, Diego Abatantuono and Virginia Raffaele, as well as Stefano Accorsi, Diana Del Bufalo, Marco Giallini. For music lovers Alpha, Orietta Berti, Cristiano Malgioglio, Sarah Toscano will be appearing. Big names on the web include Benedetta Rossi. Stars of the stage include Roberto Bolle, from the Teatro alla Scala in Milan and principal dancer at the American Ballet Theatre in New York, and from sport, the presenters of ‘Calciomercato L’Originale’: Bonan, Fayna and Di Marzio. Those from the food world will include the beloved faces of Food Network: Giusi Battaglia, Ruben Bondì and Roberto Valbuzzi, as well as chefs and creators of Zenzero Talent Agency: Rosy Chin, Daniele Rossi, Dany Resconi, Lulù Gargari and Lucake. Finally, for the little ones the darling of all children, Carolina Benvenga, will be participating.

New artists and guests will be announced every week at the Festival.

CONCERTS WITH GREAT ARTISTS
Starting at 9 pm, Il Festival dello Spettacolo will light up with music at a must-see concert on each evening of the event. Prominent names in Italian music will take turns on stage with their hits, in unique performances exclusively for the Festival audience.

FESTIVAL VENUE
Il Festival dello Spettacolo will take place at Superstudio Plus, on Via Tortona 27 in Milan. This 10,000-m² area entirely dedicated to the event will have specific areas for each aspect of the world of entertainment:

• a main stage with 1,800 seats, where talks, conferences, live podcasts, music showcases and television exclusives will alternate throughout the day. In the evening, it will become a concert venue hosting great Italian musical artists for the three evenings of the Festival;
• cinema and live stream areas, which will host large screenings of preview films, interviews with casts and talks with artists;
• a sport area, for watching live sports and commentaries and meeting the most popular athletes;
• a music club, with live performances and exclusive meetings with the artists in the new urban music scene. This space, dedicated to Gen Z, will host performances by rising stars who are already very popular with young people. The music area will also be the stage for the Vertical Music Contest award ceremony, a multimedia project designed to give emerging artists the opportunity to present unreleased songs through vertical videos, the social network format;
• the food area will be full of masterclasses, classrooms and showcooking with the most popular chefs and talent in food;
• a kids area will be dedicated to little ones with workshops, creative activities and shows to entertain younger audiences;
• a meet & greet area, where fans will be able to interact with their idols live for meetings and signings, as well as a workshop with courses and training in cinema and television, with lessons in screenwriting, acting, directing, film and television production presented by representatives from the largest Italian film and television companies.

TV Sorrisi e Canzoni will be present at Il Festival dello Spettacolo with Casa Sorrisi, where the editorial staff will comment on the most salient moments of the event and update followers in real time through numerous social media and digital content.

TICKETS
Access Il Festival dello Spettacolo by purchasing tickets on the Ticketmaster website, the world’s leading ticket seller for live events and only official ticketing partner of the event.

Admission is subject to a fee, with free admission for children up to 3 years old and reduced ticket prices up to 8 years. Different types of tickets will be available (daily and nightclub for concerts). For the launch of the Festival, you can already buy tickets with an Early Bird offer: a ‘three-day’ subscription at a discounted price so you don’t miss any event scheduled from 10 am to 7 pm during the three days of the Festival (offer valid until 31 August 2025).

Tickets for evening concerts will be available for purchase separately.

The new website is now online www.ilfestivaldellospettacolo.it. Visit it for all the news related to the event, see the updated list of guests, discover the Festival map and, as soon as it is available, consult the final programme to book your place for all the events on the schedule.

TV Sorrisi e Canzoni is a brand by the Mondadori Group, a reference for TV and entertainment lovers, reaching 2.6 million readers every month (source: Audipress 2025/I), 4.1 million website users (source: Audiweb April 25) and 1.15 million fans (source: social insights IG, FB, TikTok, X, YouTube) due to a multichannel system ranging from the magazine to the website and social media, up to events and related products.

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Radio 105. Proud to be Different. Owned by the RadioMediaset Group — the top national radio group in terms of listenership, which also includes Virgin Radio, R101, Radio Monte Carlo and Radio Subasio — Radio 105 is the channel of reference for young audiences. The channel’s strengths rely on presenting the best music and protecting the territory, from the 105 Summer Festival tour to concerts by the most popular artists to exclusive experiences for listeners. This is because Radio 105 is called to blend its listeners’ interests through participation in the most targeted events.

SIAE is a nonprofit collective that protects the creative work of 116,000 authors and publishers in music, cinema, theatre, radio, TV and online works, opera and ballet, literary works and figurative arts registered with the Society, collecting and distributing to them proceeds deriving from the use of the works. Founded in 1882 in Milan by an assembly of writers, musicians, playwrights and publishers, including Giuseppe Verdi, Giosuè Carducci, Francesco De Sanctis and Edmondo De Amicis, the Italian Society of Authors and Publishers has protected and enhanced creativity and intellectual works for 143 years. Today it is the sixth-largest copyright collection society in the world.

Superstudio Plus, located in the heart of Milan’s Tortona District, is the symbolic space for Superstudio Events. This is where Milan Design Week began and for 25 years, major design, fashion and cultural events have followed one another in this 10,000 m² venue, a mandatory stop for international brands and audiences. A leading brand in events in Milan, Superstudio Events hosts over 200 events and more than 800,000 visitors every year at its 4 venues, for a total area of more than 33,000 m². Events include conventions and congresses, fashion shows, fairs and gala dinners.

Ticketmaster is the world’s leading ticket seller for live events, handling over 500 million transactions per year in more than 39 countries. With exclusive partnerships with thousands of venues, artists, sports leagues, art and theatre tours, it brings unparalleled live experiences to millions of fans at the biggest events around the world. It is part of Live Nation Entertainment. All scheduled appointments and activities can be found on the website, ticketmaster.it.

For the third year running, TV Sorrisi e Canzoni, a reference in the entertainment world, brings the most popular music of the summer to the public through its exclusive partnership with Cornetto Battiti Live.

THE GLASSBOX BY SORRISI

During the much-loved music event, which took place from 18 to 22 June in the city of Molfetta in Apulia, the famous glassbox by Sorrisi — located within Casa Battiti, a real music resort with a modern and Mediterranean design backstage at the festival — became a set for numerous exclusive events.

In its ‘portable newsroom’, Sorrisi led exclusive interviews, new digital formats and surprise meetings with the artists before and after their on-stage performances. Participants included Alessandra Amoroso, Carl Brave, Clara, Gaia, Gigi D’Alessio, Rkomi and Sarah Toscano and the new faces of Amici 2025, including Trigno, Antonia and Luke3.

During the music event, Sorrisi also launched new social media formats, including ‘Albero Genealogico’, a game with a magnetic board based on constructing an atypical family of artists, ‘Ma com’è che fa?’, a challenge that tests artists to see how much they know about the hits, and ‘La tavola da Disegno’, to see how well some singers and musicians draw.

Finally, the Mondadori Media brand told its social community about the artists’ performances on the stage at Cornetto Battiti Live: from Alessandra Amoroso to Serena Brancale, from Fedez and Clara to Anna and many more.

THE FESTIVAL DURING PRIME TIME

Sorrisi will also accompany the magic of Cornetto Battiti Live on television. Starting on 7 July, every Monday during prime time on Canale 5 and aired again on La 5 and Mediaset Extra, Nicolò De Devitiis will connect from the Sorrisi glassbox to recount funny stories and present exclusive photos of singers in the competition.

TV Sorrisi e Canzoni is the reference for TV and entertainment lovers, reaching 2.6 million readers every month (source: Audipress 2025/I), 4.1 million website users (source: Audiweb April 25) and 1.15 million fans (source: social insights IG, FB, TikTok, X, YouTube) due to a multichannel system ranging from the magazine to the website and social media, up to events and related products.

Noemi, one of the most popular artists at the moment, has received the Telegatto, a coveted award in the entertainment world. The statuette symbol from TV Sorrisi e Canzoni was delivered by the brand’s director, Aldo Vitali, “to celebrate the exceptional career of one of the most sophisticated and beloved performers of pop music”.

Noemi performed in a special showcase for the public, playing three of her most famous songs on the piano, “Glicine”, “Vuoto a perdere” and “Sono solo parole”, and giving her fans an incredible cover of “Albachiara” by Vasco Rossi. The event ended with an unforgettable performance of “Se t’innamori muori”, the song she participated with in the Sanremo Festival 2025.

During the event, which took place on Sunday 13 April in the Aula Magna of the University of Milan as part of the Cre-Action Interni exhibition-event, Noemi also told her story and talked about her new tour IN Italian theatres, starting in November, and the big live event in December at the Palazzo dello Sport in Rome.

On Sunday 13 April at 6:00 p.m., TV Sorrisi e Canzoni, the reference brand for Italian entertainment, will continue its tradition and offer the FuoriSalone public an exclusive meeting with one of today’s most popular singers at the Interni Cre-Action exhibition-event.

Fans and visitors at Milan Design Week won’t want to miss an interview with Noemi on stage in the Aula Magna at the University of Milan (Via Festa del Perdono 7). This is a great opportunity to meet one of the most loved and recognisable voices on the Italian music scene in person (free entry until full capacity is reached).

Noemi, whose real name is Veronica Scopelliti, is a multifaceted artist with 18 platinum records and 8 appearances at the Sanremo Festival, the last in 2025 with ‘Se t’innamori muori’. She will be hosted by Aldo Vitali, director of TV Sorrisi e Canzoni, for a special event in which the artist will talk about herself and her new tour of Italian theatres, which starts in November, as well as the live event in December at Palazzo dello Sport in Rome.

Following the interview, Noemi will perform a special show for those present, singing some of her most famous songs along with songs from her new album ‘Nostalgia’, which was released in February 2025.

TV Sorrisi e Canzoni, the reference brand in the entertainment world, will star in a special episode, broadcast this evening at 9pm on HGTV – Home & Garden TV, the Warner Bros. Discovery channel, dedicated to the world of the home, and those who truly lives it (channel 56).

“Casa Sorrisi with Vanessa Pisk” will describe in detail the creation and concept – from the furnishings within each space to the design – of Casa Sorrisi a Sanremo, the glass box that TV Sorrisi e Canzoni set up during the Italian Song Festival. The special episode will also be available on demand on discovery+, and will cover the work of interior stylist Vanessa Pisk and the Studio Pisk team composed of Sofia Marella and Omar Radi.

The special episode will start from the researching of materials in Milan to the creation of the impressive glass box and next events inside it.
Spectators will also attend an editorial brief by the director of TV Sorrisi e Canzoni, Aldo Vitali, and the Party for the opening of Sanremo week for the Mondadori Media brand.

Created by Interproject, with an interior design project designed by Studio Pisk, Casa Sorrisi was built inside the garden of the prestigious Hotel Miramare, next to Villa Emma. An impressive structure with two floors, measuring more than 500 square metres, consisting of 32 modules with windows. Thanks to its raised architecture, its transparency and proximity to the high street, the glass box allowed people to witness the arrival of all the Festival guests and follow the Sorrisi schedule live on external monitors.

“I can’t wait to show everyone the great work we undertook to create Casa Sorrisi. Shooting the special episode was difficult but fun at the same time – an incredible experience! Seeing all our work and passion transformed into a special episode that will air on TV will be very rewarding,” says interior stylist Vanessa Pisk.

TV Sorrisi e Canzoni, the benchmark brand in the entertainment world, together with Interproject srl, kicks off the second edition of the Vertical Music Contest, the multimedia project designed to give emerging artists the opportunity to showcase their unreleased songs in vertical video format, like those seen on social media.

This TV Sorrisi e Canzoni initiative confirms itself as a brand capable of involving the most varied realities related to the world of music, offering everyone who has a passion for singing, a space to stand out, to let their talent shine and to dare to dream big.

“After the presentation of the project during the Sanremo Festival at Casa Sorrisi, we are thrilled to officially kick off the second edition of the Vertical Music Contest, a project that stands out for its ability to give space and visibility to new artists,” says Aldo Vitali, director of TV Sorrisi e Canzoni.

The Vertical Music Contest was born from an idea by Maurizio Ninfa who, through Interproject, a leader in the trade fair and events sector, has transformed this initiative into an extraordinary showcase of entertainment and innovation.

Open to amateur and professional artists, participation in the Contest involves creating an unpublished video clip with a minimum duration of 60 seconds and a maximum of 3 minutes, made in the vertical format typical of smartphones (9:16).
Registration will be open until 15 July at vertical music.com. Then, on the Sorrisi website (www.sorrisi.com), profiles selected by an exceptional jury composed of experts in the field, including representatives for SIAE, FIMI and ADA Music, will be published. The jury will evaluate the songs for the originality of their lyrics, the innovation behind the musical production, the accuracy and the quality of the shooting of the video clip.
Then, the online vote will open, and remain open until 20 September, when it will be decided who makes it through to the final.
The last stage of the Vertical Music Contest will take place in October: artists will perform at a major event in Milan, during which the winner will be announced and they will receive a distribution contract with ADA Music, a division of Warner Music Italy.

A Festival of big numbers for TV Sorrisi e Canzoni, the brand that is a point of reference for the world of entertainment, which, thanks to the initiatives devised during Sanremo week, has achieved extraordinary results on all channels.

THE SUCCESS OF CASA SORRISI
The new Casa Sorrisi, an imposing two-story glass box inside the garden of the prestigious Hotel Miramare The Palace, made a strong impact. It hosted the brand’s editorial staff, directed by Aldo Vitali, and welcomed the Festival’s competitors with a whole host of interviews.
Casa Sorrisi was also the set of three new successful television productions: from Real Time with Il Podcast di Sorrisi a Sanremo to Food Network with the format In cucina a Sanremo con Ruben with Chef Ruben Bondì, on air from Sunday 23 February at 3 pm. The location will be the protagonist of a special episode, coming soon on Home & Garden TV.
The glass box was also appreciated by the Sanremo audience: thanks to its elevated architecture, transparency and proximity to the pedestrian street, passers-by were able to watch the arrival of all the guests from the outside and follow the Sorrisi programme live through external monitors.

BIG EVENTS WITH SORRISI
Casa Sorrisi was also the hub of successful events during the Sanremo week, starting with the Opening Party on 9 February: an unforgettable evening with over 350 guests and attendees of the likes of Carlo Conti, competing singers, presenters of the Prima and DopoFestival and many personalities from the world of entertainment, inaugurated with a ribbon cutting by the artistic director and host of the Festival together with the two co-hosts of the first evening, Gerry Scotti and Antonella Clerici.
Casa Sorrisi also hosted the press presentation of Vertical Music on Wednesday 12 February, the vertical format music contest, of which Sorrisi is the promoter for the first time and which will give many amateur artists the opportunity to send their unreleased songs in vertical clips to be then evaluated by an exceptional jury.

A PODCAST THAT HAS CONQUERED EVERYONE
Hosted by Aldo Vitali, together with Lodovica Comello and Tommaso Cassissa, and broadcast from Tuesday 11 to Saturday 15 February on Real Time (and now available in video streaming on discovery+, on the TV Sorrisi e Canzoni YouTube channel and all main audio streaming platforms), the Sorrisi a Sanremo podcast was a huge success. The programme welcomed competing singers, including the winner Olly, Bresh, Clara, Marcella Bella, Rocco Hunt, Rose Villain and Tony Effe, as well as numerous guests and the hosts of PrimaFestival Gabriele Corsi and Bianca Guaccero, for exclusive interviews and to tell the behind-the-scenes of the Festival, reaching almost 900,000 net viewers, with a high concentration of a younger female audience (women aged 15-34), among whom the programme obtained a share above 2%.

BOOM IN VIEWS ON SOCIAL MEDIA
The Sorrisi Instagram channel, with the publication of a lot of exclusive content, from the shooting of the iconic singers’ cover, to daily contributions from Casa Sorrisi, such as the traditional Caffè con il Direttore, video interviews with all singers in the competition, the social formats and the famous shot on the night of Saturday 15 February of the 3 artists on the podium, has led to a real boom in views: 30.6 million video views (+121% compared to 2024), added to which are the results of the new TikTok channel, started in January 2025, which managed to produce a further 18 million video views for a total of almost 50 million views between Instagram and TikTok.
Like every edition of the Festival, the website www.sorrisi.com was an indispensable guide for following the television event, thanks to the exclusive lyrics of the songs, the line-ups for each evening, and news directly from the press room, recording 27.2 million page views in the period from 9 to 16 February (+15% compared to 2024).
The Fantasanremo league of Tv Sorrisi e Canzoni was also a great success, with over 136,000 teams registered, more than doubling last year’s result.

PARTNERS
This year, numerous partners involved by Piemme, the exclusive concessionaire of TV Sorrisi e Canzoni and the Mondadori Media brands, have decided to support Sorrisi with tailor-made activities and projects, which were organised in its headquarters during the week.

Caffè Motta gave editorial staff and its guests moments of relaxation for the entire duration of the Festival; KIKO Milano created a beauty corner inside Casa Sorrisi, with two make-up stations to create exclusive looks and present the Dreamphoria spring collection as a world preview. Compagnia della Bellezza, in collaboration with L’Oréal Professionnel, was instead the Official Hair Partner of TV Sorrisi e Canzoni with a dedicated space inside Casa Sorrisi to assist artists and talents who were guests of the event. Dacia Italia, as the official car of TV Sorrisi e Canzoni at the festival, was at Sanremo with two Dacia Spring models, at Casa Sorrisi and on the move through the streets of Sanremo. Fabuloso gave an incredible explosion of fragrance to Sanremo with a branded glass box near the casino enriched by music, karaoke and many surprises that entertained over 400 people every day; for the entire duration of the Festival on the social channels of TV Sorrisi e Canzoni, SisalTipster presented curiosities, statistics and analyses conducted by its experts on the event and its protagonists. Calligaris, Luceplan, Perdormire, SLIDE, Valentini, Twils and Qeeboo, provided furnishings including sofas, armchairs, chairs, tables and designer lights for Villa Emma and for the exclusive areas of the glass box; finally SLIDE, in addition to having supplied the iconic Amore bench, also provided a luminous modular structure Puzzle.

ActionAid, with whom Sorrisi has started a collaboration in support and awareness on the issues of the fight against poverty since November 2024, has set up two important initiatives during Sanremo week. Thanks to the support of the Mondadori Media brand, the NGO auctioned off many personal items of the competing singers on CharityStars, including Achille Lauro’s gold record, framed and signed, Massimo Ranieri’s autographed tie, Francesca Michielin’s top, a framed drawing by Simone Cristicchi and much more. At Casa Sorrisi the artists also signed and autographed the Puzzle design modules designed and supplied by SLIDE, who are also the protagonists of the auction currently online on the CharityStars website.

TV Sorrisi e Canzoni received event support from production company Left&Right, which has worked with the brand for years to help organise Sanremo week.

A very successful Opening Party, one with which TV Sorrisi e Canzoni, the leading brand in the entertainment world, kicked off a week full of emotions, music and entertainment together with the protagonists of the Sanremo Festival.

To celebrate the start of the most awaited singing competition in Italy, a group of more than 350 guests who accepted Sorrisi‘s invitation, including artistic director and conductor Carlo Conti, competing singers, the presenters of Prima e DopoFestival and many personalities from the world of entertainment. An unforgettable event that took place on Sunday 9 February, dedicated to music and exciting moments of sharing.

MORE THAN 350 EXCEPTIONAL GUESTS

The Festival’s unmissable participants: Achille Lauro , Bresh, Brunori Sas, Clara, Coma_Cose, Francesco Gabbani, Francesca Michielin, Gaia, Giorgia, Joan Thiele, Lucio Corsi, Marcella Bella, Noemi, Olly, Rkomi, Rose Villain, Rocco Hunt, Sarah Toscano, Shablo with Joshua and Tormento, Serena Brancale, Simone Cristicchi, Tony Effe, The Kolors, Willie Peyote.

Alongside them are many personalities from the world of entertainment, TV and music, including: the hosts of Prima e DopoFestival Bianca Guaccero, Mariasole Pollio, Gabriele Corsi, Alessandro Cattelan; Lodovica Comello and Tommaso Cassissa who, from Tuesday to Saturday, will be behind the microphones of the “Sorrisi a Sanremo Podcast” together with the director of TV Sorrisi e Canzoni, Aldo Vitali.

There were many emotions during the Opening Party, which began with the ribbon cutting with which Aldo Vitali, together with Carlo Conti, Antonella Clerici and Gerry Scotti kicked off the evening and inaugurated Casa Sorrisi, which will host the editorial staff of the brand throughout the Sanremo week.

“It is a source of great satisfaction and pride for us at TV Sorrisi e Canzoni to be a point of reference not only for the public, but also for the many artists in the entertainment world who, every year, affectionately respond to our invitation and celebrate, with us, the music and energy that an extraordinary event like the Sanremo Festival brings with it,” said Aldo Vitali, director of TV Sorrisi e Canzoni.

This year TV Sorrisi e Canzoni will also offer its audience a front row seat to fully experience the new edition of the Sanremo Festival with exclusive interviews, behind-the-scenes content and special content in the magazine, on the website and on social media channels.
Alongside the numerous editorial activities, there are many other great innovations, new formats and events, such as the exclusive Opening Party on Sunday 9 February, an unmissable event for all artists and leading figures in the entertainment world. Initiatives that confirm Sorrisi as the benchmark brand in the world of music and television, with 2.6 million readers, 3.8 million website users and 1.1 million fans.

“As every year, TV Sorrisi e Canzoni will be, with enthusiasm and passion, alongside all lovers of the Sanremo Festival. The new initiatives we present, from the Podcast to our presence on TikTok, are designed to involve an ever wider audience and to make the Sanremo experience even more unique and interactive. Thanks to our editorial team, exclusive content and special events, we want to continue to be a point of reference for our readers and viewers, offering them privileged access to the emotions of this edition of the Festival”, declared Aldo Vitali, director of TV Sorrisi e Canzoni.

BIG NEWS

The Sanremo Podcast arrives on tv on Real Time
After the success of the five episodes aired in January on the main streaming and video platforms, the Sanremo Podcast, dedicated to the history of the Festival, moves to the city of flowers, giving life to a TV programme broadcast on Real Time every day, from Tuesday 11 to Saturday 15 February, at 7pm. An unmissable event – hosted by Aldo Vitali, director of Sorrisi, Lodovica Comello, actress and presenter, and the actor and content creatorTommaso Cassissa– to stay up to date on all the oddities and don’t miss the previews, secrets and behind the scenes of the Italian Song Festival. From 7:30pm, each episode will be available via video streaming on discovery+ and on the TV Sorrisi e CanzoniYouTube channel and on all the main audio streaming platforms.

Vertical Music Contest
This year, TV Sorrisi e Canzoni will also be the official promoter in the area of Vertical Music, the 9:16 vertical format music contest that offers amateur artists a showcase in the world of music, giving them the chance to send their unreleased songs in vertical clips to be evaluated by an exceptional jury. On February 12 and 14, from 6:30pm to 7:30pm, Casa Sorrisi, accompanied by Diletta Begali – Social Host and Content Creator – and Marco Capretti – author and television personality -, hosts of the Vertical evenings, will welcome winning artists from last season, telling their experiences, making their successes heard and launching the opportunity for the entire community to register for the 2025 edition.

A new glass box: “Casa Sorrisi in Sanremo”
The Sorrisi glass box, which last year hosted the brand’s various social activities, returns this year in a completely new version: inside the garden of the prestigious Hotel Miramare, next to Villa Emma, an imposing two-storey structure will be set up, measuring over 500 m² and composed of 32 glass modules, created by Interproject with an interior design project by Studio Pisk. Thanks to the elevated architecture, transparency its proximity to the pedestrian area, people will be able to watch the arrival of all the guests from outside and follow the Sorrisi programme live through external monitors. The set-up and furnishings of the glass box will be the subject of a special episode that will be broadcast on the Warner Bros. TV channel. Discovery Home & Garden TV, will cover the detailed story from the conception to the construction of a real home.
This year the brand will also be inside the Villaggio Radio e Editori in front of the Sanremo Casino with a second structure, set up in collaboration with Fabuloso, where interactive activities for the public will be organised every day, from Tuesday to Saturday, including a special karaoke stand and an exclusive photo booth .

Exclusive content from Sanremo on Instagram, YouTube and the new profile on TikTok
This year, Sorrisi‘s programming, in addition to being on the brand’s Instagram and YouTube channels, will also land on TikTok with its new profile, and will come to life right inside the glass box which includes a large space for interviews and social games, a living area for the inevitable Caffè con il Direttore, and a special recording studio which will host episodes of the Sanremo Podcast every day. Finally, there will be corners set up for make-up and hair stylists, powered by Kiko Milano and Compagnia della Bellezza, a coffee area with Caffè Motta and a food area, with Food Network, which will record In cucina a Sanremo con Ruben every day from Casa Sorrisi, with Chef Ruben Bondì, which will be broadcast on Food Network from 23 February at 3pm.
Finally, during Sanremo week the entire Sorrisi.com website will be dedicated to the singing competition, with song lyrics, insights, score cards, lineups, evening reports and many other surprises.

Three special edition issues for the Festival
To celebrate the Italian Song Festival, Sorrisi will publish, as per tradition, three special edition issues entirely dedicated to the competition, with a total print run of 1.5 million copies. The first issue – on newsstands from tomorrow, Tuesday 4 February – will exclusively contain all the lyrics of the competing songs, together with the iconic cover shot of the entire cast of Sanremo 2025. On Tuesday 11 February, to coincide with opening night, the second issue will be available, featuring presenter Carlo Conti on the cover and containing the evenings’ line-ups and song lyrics. Tuesday 18 February will be the turn of the special edition dedicated to the coverage of the Festival week, with the cover dedicated to the winner, taken in the Sorrisi editorial office on Saturday night immediately after the announcement.

The League of Sorrisi at Fantasanremo
The highly anticipated Fantasanremo is also back and, this year too, will host the league customised by Tv Sorrisi e Canzoni. The brand thus confirms itself as a point of reference for music enthusiasts, actively involving its audience in the singing contest.

Partners
This year, numerous companies, engaged by Piemme, the exclusive concessionaire of TV Sorrisi e Canzoni and Mondadori Media, have decided to support Sorrisi with personalised partnership projects and activities that will be organised at its headquarters during the week.

Caffè Motta will give the editorial staff and their guests moments of relaxation for the entire duration of the Festival, KiKo Milano and Compagnia della Bellezza, in their respective corners inside the glass box, will put on make-up and prepare the guests for interviews and evenings during the Festival; Dacia will exhibit its Dacia Spring, a protagonist of Casa Sorrisi; Fabuloso with its scents will entertain and make all Sanremo residents “smell that perfume!”; SisalTipster will be a partner of the initiative that will provide projections on the winners and other statistics related to the festival; Calligaris, Luceplan, Perdormire, Valentini, Twills and Queeboo, will provide furnishings including sofas, armchairs, chairs, tables and designer lights for Villa Emma and for the exclusive areas of the glass box; finally Slide studio will provide the Puzzle elements: a modular structure, also luminous, perfect for creating plays of light and colour that give a playful and magnetic look to any environment.

ActionAid, with whom Sorrisi has started to collaborate in support of and to bring awareness to the central issues of the association since November 2024, will see a series of important initiatives during Sanremo week. Thanks to the support of the brand and artists, ActionAid will auction personal objects of the competing singers on Charity Stars. The latter will also be invited to sign a piece of Puzzle – the design modules designed and supplied by Slide – which will form a large light installation inspired by the theme of education.

TV Sorrisi e Canzoni was supported in the creation of the event by events production company Left&Right, which has collaborated with the brand for years in the organisation of Sanremo week.

TV Sorrisi e Canzoni is the reference brand for TV and entertainment lovers that reaches 2.6 million readers every month (source Audipress 2024/II), 3.8 million website users (source Audiweb mid-Aug/Oct 2024) and 1.1 million fans (source social insights IG, FB, TikTok, X, YouTube) thanks to a multi-channel system that includes the magazine, the website, social media, events and collateral products.