The Mondadori Group brand are ever closer to readers and their families

Numerous initiatives to help and support the public to relax but also to exchange experience with premium free content and live events on social media, as well as active participation by users in the brands’ social communities

At this difficult time the Mondadori Group brands are keeping close to their readers, users and their families with initiatives across all media. The aim is to help. Support and offer moments of relaxation, by involving the public, above all on social networks, in activities related to their passions.

In particular, there are three ways in which the Group has put together initiatives to be closer and to help people in this period of emergency: free access to premium content, a schedule of simultaneous live events on social networks and the active involvement of users through the brands’ communities.

Free premium content

In order to keep up to date the magazines of the Mondadori Group is offering readers free digital subscriptions for a period of three months.

It is possible to subscribe for digital access to your favourite magazines here, choosing from some of the leading magazines in a range of segments, including: Grazia, Donna Moderna, Tv Sorrisi e Canzoni, Chi, Focus, Focus Junior, Giallozafferano, CasaFacile, Icon, Icon Design, Interni and many more.

Plus, from Sunday it will be possible to download for free with a click the latest special issue of Grazia, “We will embrace again” from this link. In just two days, this initiative has already reached more than 30,000 people.

Live simultaneous events on the social media channels of the leading brands

Every day a live cooking demonstration with GialloZafferano, in collaboration with NostroFiglio and Focus Junior. By connecting to the brands’ Instagram, Facebook r YouTube channels, at 5 pm, users can enjoy #IoRestoACasaECucino and learn live, from the chefs of Giallo, how to put together easy meals for the whole family, and also involving kids in the preparation.

This daily appointment was preceded on Saturday 21 March by a great live event on social media #ACenaConGialloZafferano which engaged Italians in the preparation of the weekend dinner. The event, which took place simultaneously on Facebook, Instagram and YouTube, attracted over 200,000 people, who received tips and advice from the chefs of GialloZafferano, a number of foodbloggers from across Italy, as well as award-winning chef Alessandro Negrini.

The, of course, we couldn’t forget the live training sessions by MyPersonalTrainer, which every day propose half an hour of activities on Instagram, Facebook and YouTube with a series of thematic paths: physical wellbeing, mental wellbeing, dietary wellbeing.

Special attention is also reserved for small children: NostroFiglio offers a rich weekly programme of live events on Facebook with doctors and pedagogues, with musical games, mini-shows and baby dance in collaboration with Kikolle Lab and a range of fun tasks to invent together with your children.

But we also need to relax, and so TV Sorrisi e Canzoni is offering its users the #ACasaConSorrisi initiative, two daily appointments live on Instagram and Facebook in which the editor Aldo Vitali enters the homes of the personalities featured in the current issue of the magazine and famous faces from TV. The first live events, which attracted many users, featured Vanessa Incontrada, Baby-K, Amadeus and will continue every day at 4 pm and 6 pm.

Also the magazine Chi, edited by Alfonso Signorini, is entertaining its users every day at 7 pm, double live interviews live, in which a number of VIPs talk exclusively on Instagram to #ChiRestaACasa.

An unmissable appointment for all fans to get an up-close look at the world of celebrities who every week enliven the pages of their favourite magazine. And on Chi’s IGTV users can also find the interviews conducted so far with Alessia Marcuzzi, Giulia Salemi and Carlo Conti.

User participation through the brands social communities

#TorneremoAdAbbracciarci. Grazia launched its initiative #TorneremoAdAbbracciarci on Instagram.

Users are invited to post a photo of an embrace, a gesture of affection that we all took for granted and has now become a precious good. A way of communicating that we are united and that together we can make it through to which many celebrities and ordinary people have contributed.

#Andrà’TuttoBene with Nostrofiglio. The portal form mums and dads 2.0, joined from the beginning and helped to spread the children and rainbows initiative Andrà tutto bene” (All will be well) and received over 12,000 online contributions with drawings of rainbows attached to the balconies on Italian homes (see the gallery on Facebook).

#IoCucinoConGiallo and #IoRestoaCasa. A collective cooking initiative, for and with your loved ones, even if they are far away, with recipes from GialloZafferano, photographing the results and sharing them with GialloZafferano and its community. In just a few days 4,000 people had already contributed (see the gallery on Facebook).

#DonnaModernaRestaConMe and #IoRestoaCasa. The weekly Donna Moderna uses Instagram to describe the making of the magazine with remote working and invites readers to talk about how the magazine is keeping them company in these days: a recipe, an inspiration, a particular story. A call to action to readers to talk about how Donna Moderna is helping them through these weeks (see the gallery on Instagram).

#StayCoolStayHome with DM Beauty. Also in this period, young women want to look after themselves. This is possible with DM Beauty, the social beauty magazine, conceived and created by millennials for millennials.  Every day a post with tips to make you feel cool even when you stay at home.

#IoStudioaCasa with Amazing support for high school kids is provided by, which offers them teaching materials for all needs. On the StudentiTV channel on YouTube kids can access hundreds of video lessons while on Spreaker, Spotify, Apple Podcasts and Google Podcasts they can find online new audio podcast lessons Te lo spiega snippets on Italian, history and literature, as well as the high school diploma exam.

The results of all of these initiatives show how people, constrained by the current situation, are turning to the media, especially online, and appreciating what the brands of the Mondadori Group are offering them.

In fact, on Sunday 22 March saw an all-time record online audience for a combination of the Group’s brands with a total of over 13 million visits to the web sites in a single day an increase of over +100% compared with last year (Source: Google Analytics).

An important contribution was made by Giallozafferano which on Sunday 22 March cooked along with almost 6 million Italians (+240% vs 2019).

To this should also be added similarly exceptional results on social media.

Also on Sunday 22 March, the combination of the brands’ social media channels recorded an overall reach of over 17 million people and the number of fans is growing by an average of over 40,000 users per day al giorno.

INTERNI at the Salone del Mobile.Milano Shanghai

Together with INTERNI CHINA the design talk “The new frontiers of entrepreneurship” and a preview presentation of the book “Italian Design Factories”

During the Salone del Mobile.Milano Shanghai  (20 – 22 November 2019), INTERNI will present the design talk The new frontiers of entrepreneurship.

The event, organised together with INTERNI China, will examine the strategic and productive directions of Italian design and the ways in which it is perceived in Asian markets, especially in China which is now the seventh biggest market for Italian furniture exports (Source: Assarredo). The protagonists of the conversation, which will take place on Thursday 21 November at 3.3 pm at the Shanghai Exhibition Center (Dome Hall – Piazza Italiana), will be Yang Dongjiang (Editor-in-chief INTERNI China and professor at the Academy Art and Design Tsinghua University) Gilda Bojardi (editor-in-chief of INTERNI), Renato Minotti (Co-CEO, Minotti), Giulia Molteni (Head of Marketing and Communication, Molteni&C|Dada), Antony Margiasso (Head of Industrial Design, Pininfarina Shanghai), Maria Porro (Head of Marketing and Communication, Porro), Eleonore Cavalli (Visionnaire Art Director), Sammy Ren and Cathy Zhang (Founders, Domus Tiandi).

Italian Design Factories, the fifth volume in the INTERNI Serie Oro, dedicated to Italian companies,  will receive its first presentation in Shanghai. The book ideally develops the narrative begun in 2014 with the celebratory volume marking the magazine’s 60th anniversary, followed, in 2016, by a collectors’ edition 500 Italian Design Icons Still in Production, and in 2017 by Icon Makers and in 2018 by Icon Architects.

“In a certain sense, this volume summarises and constitutes a global overview of the themes examined earlier,” explained Gilda Bojardi, editor-in-chief of INTERNI. “In fact, it is in the factories that we find the skills and the main players of the design system. And it is in the factories, in the sense of the locations of technical and cultural production, that the magic takes place that leads to ideas taking shape and being transformed into an object that has the power to move. Our focus is on all those situations in which the great tradition of Italian craftsmanship is renewed focus in a way that can be integrated into today’s most advanced industrial processes and seize the opportunities offered by digital technologies,” Bojardi concluded.

A total of 57 companies are presented by Italian Design Factories: each of them described through their specific distinctive characteristics, linked to history, architecture technological know-how, artisanal content and research. The volume will be completed in 2020, with the presentation of a selection of design excellence which, added to the first, will take us to 100 Italian Design Factories, in other words, the best of our furniture production, as well as accessories,  coverings and materials for the domestic space. In 2021, by combining the two volumes, a final volume will be published, dedicated to the most representative companies from the world of Made in Italy, a book for collectors that aims to be a valuable resource for information for Italian and foreign operators who want to know all about the world’s best manufacturing industry. For this reason, a number of international presentations have been planned to talk about Italian know-how and its ability to continuously renew itself. After Shanghai the volume will also be presented in Miami – during Design Miami for which INTERNI is a media partner – on Wednesday 4 December at the Wolsfsonian Museum whit the collaboration of Italian Consulate General, and then in Dubai during Expo 2020.

Italian Design Factories, for which an extra print has been planned, will be available in three editions (Italian/English, English/Italian and Chinese/English) and will be distributed through major design showrooms in Miami, New York, London and Milan.

With 282 pages,  Italian Design Factories will be available from 28 November on newsstands together with the December issue of the magazine at the price of €10 (including the magazine).

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INTERNI will participate in BookCity Milano 2019 an encounter entitled “Il valore dello spazio” (“The value of space”)

Three women, three books, threes stories of creative entrepreneurship in pursuit of design and art. Friday 15 November at 6.30 pm, Palazzo Mezzanotte - Borsa Italiana

Il valore dello spazio. Le fabbriche di design come pratica del buon progetto (The value of space. The design factory as a practice of good design) is the title of an encounter organised by INTERNI as part of BookCity Milano 2019. For this eighth edition of the event, the Mondadori Group magazine, edited by Gilda Bojardi  will focus of the contribution of women in business and design.

This encounter, specially conceived by INTERNI, will feature three female protagonists with decision-making powers in their family companies  – with regard to production, management and communication – all of which are brands that have strongly conditioned the location and style of design at an international level. Three women who, with passion and competence and passion also in the area of publishing and communications, have directly contributed to the creation of publications dedicated to their companies. On stage, moderated by Patrizia Catalano, a journalist at INTERNI, will be Rossella Bisazza (Director of Communications at Bisazza, Vice-President of the Bisazza Foundation) who will talk about the book on the Bisazza Foundation’s art collection; Emiliana Martinelli (President of Martinelli Luce) with a story dedicated to her father Elio, a pioneer of lighting design; and Monica Mazzei (Vice-President of Edra) with a book that brings together the innovative solutions developed by Edra, one of the most creative and innovative Italian Design brands.

The encounter will take place on Friday 15 November at 6.30 pm, in the Sala Blu of Palazzo Mezzanotte – Borsa Italiana (Piazza Affari 6, Milano). Entry is free, subject to available space.

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The magazine of interiors and contemporary design will take part in the fourth edition of Cafè della stampa with a lecture by the architect Cino Zucchi entitled “Ceramic identity. Surfaces and architectural design”


Milano, 20 September 2019INTERNI will take part in the fourth edition of Café della stampa organised as part of Cersaie 2019, the international ceramics fair for architecture and bathroom design, which will take place in Bologna  from 23 to 27 September. For the occasion the interiors e contemporary design magazine of the Mondadori Group has organised an event to discuss the synergic relationship between the surface of a new building and the environmental context in which it is placed.

Ceramic identity. Surfaces and architectural design is the title of a lecture to be given by the Milanese architect Cino Zucchi, founder of the studio CZA Cino Zucchi Architetti. Zucchi – who has already used ceramics and brickwork in many designs, both for their aesthetic qualities and sustainability – says that contemporary architecture often operates in a historically stratified context, in which buildings are constructed for contexts that were very different from current ones. The role of contemporary architecture is to interpret today’s needs while respecting the multiplicity of styles with which it has to interact.

 Ceramic identity. Surfaces and architectural design will take place on 25 September from 12 o’clock at the Café della stampa (Centro Servizi, Agorà dei Media) and the event will be introduced by Gilda Bojardi, editor-in-chief of INTERNI.

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INTERNI presents a special OnBOARD dedicated to sailing

In September INTERNI recorded double-digit growth in advertising revenues and confirmed its absolute leadership in the professional living segment

On the occasion of the big international boat shows in September 2019, INTERNI, the Mondadori Group magazine of interiors and contemporary design, presents a special OnBOARD edition entirely dedicated to boats and yachts.

“Thanks to research, technological innovation and the evolution of boat-builders tastes, elements of residential living space are migrating to the world of yachting,” declared Gilda Bojardi, editor of INTERNI. “as a result, yachts are increasingly similar to floating villas, furnished with style and products taken from home design. And this before considering that some of the best known names from the architectural world and residential design have migrated on-board, and collaboration between boat-builders and Italian design brands have become evermore frequent.”

The INTERNI OnBOARD special looks at both the incredible history of Italian boat-building and the stories of the designers of their amazing yachts; their latest designs and the results achieved in terms of stylistic forms, comfort, material and technological solutions, as well, of course, as performance. Special attention will focus on on-board design: the use in yachts of super-light and innovative materials, domestically produced indoor and outdoor furnishings, automation options, chef kitchens, fully equipped gyms and office space  show the increasingly close link between nautical and residential design.

In September INTERNI recorded double-digit growth in advertising revenues compared with the same period of the previous year and confirmed its absolute leadership in the professional living segment.

INTERNI OnBoard will be available on newsstands along with the September issue of the magazine and will be distributed at Maison&Objet in Paris(6-10 September), the Cannes Yachting Festival (10-15 September), the Genoa Boat Show (19-24 September), the Monaco Yacht Show (25-28 September) and at selected showrooms of Italian design companies in New YorkLondon and Miami.

Mondadori Group leader in digital

A year of changes for Giallozafferano, Donna Moderna, MyPersonalTrainer, Icon, Interni and Icon Design

The Mondadori Group continues to pursue digital innovation. The leading publisher for the passions and interests of Italians currently attracts 26.5 million unique users per month (Source: Audiweb, November 2018) and a competitive positioning that makes it a leaders also in social media, with a total of 26.3 million fans through130 profiles.

Every second 300 new users visit a Mondadori Group site 14 people interact on the brands’ social network pages.


  • Video factory: an annual production of 10.000 videos 4 different formats, generating over 200 million views per month.
  • People: an internal team of 180 talents, including content editor, videomakers, cooks, product designers and data scientists.
  • Innovation is in our DNA: from proprietary semantic search engines to Altervista, Italy’s leading blogging platform prima. Mondadori is also among the first Italian publishers to test and adopt innovating conversational interfaces, such as chatbots, intelligent speakers and connected devices.


The development of languages and engagement systems for users, from the use of video to the valorisation of new web-based talents such as influencers and YouTubers, to the control of all of the touchpoints: our business models makes it possible to respond to new challenges and development opportunities, while constantly focusing on the real needs of users.

Today, our brands are authentic multimedia systems ranged across print, the web, social media, apps, smart speakers, TV and events.

In 2019 the evolution of our products will affect some of the iconic brands in the high-value vertical markets: food, women, beauty, health and wellbeing, design, male lifestyle.



  • From April, a new look for the web site and a new Giallozafferano Benessere channel, with over 4,000 recipes, enhanced with information about nutritional values and calories.
  • The first vocal site with integrated Google Assistant.
  • The first on vocal devices: Google Home, Amazon Alexa’s Echo Show, Samsung’s Bixby.


Donna Moderna:

  • Donna Moderna Beauty: a new social magazine will be launched after the summer dedicated to the world of beauty and conceived by millennials for millennials, with the special participation of Beauty Influencers.



  • a complete overhaul of the site affecting all of its touchpoints from September.
  • A new series of videos involving Fitness Influencers.



  • A new format for the site from March: ideas, inspirations and and models, with the style and shopping guides that today’s man needs.
  • Icon Wheels: the creation of a new channel dedicated to luxury and exclusive car.
  • Fashion, beauty, grooming, how-to-spend with videos, tutorials and a selection of the best products.


Icon Design and Interni:

  • A restyling of the sites to coincide with Milan’s Design Week 2019.

Interni: at Homi with a space conceived for relaxation, conversation and encounters

INTERNI, the Mondadori Group interiors and contemporary design magazine, will be present, for the fifth year running, at HOMI (25-28 January 2019), the lifestyle exhibition at the Fiera Milano dedicated to the world of living and personal accessories, with a special space conceived for relaxation, conversation and encounters.

The new INTERNI Café, open to all in Pavilion 7, will be immediately identifiable by the distinctive graphic symbol designed by the well-known advertising creative Lorenzo Marini, who has designed the covers of  the January issue of INTERNI  and the DESIGN INDEX 2019 guide (which will distributed during the entire event).

The space has been furnished by VESPER stools (design Christoph Jenni), TA tables (designer Jeremiah Ferrarese) and STATO (design Christoph Jenni) by COLOS, and VICTORIA GHOST chairs (design Philippe Starck) by KARTELL. For all visitors, the INTERNI Café will propose a bio offer, including fruit salads, and mixed salads, all prepared to order and in line with the philosophy of the space.

Participation at HOMI is just the first of many Italian exhibition events and fairs where INTERNI will be present, confirming its coverage of the sector, not merely as a point of reference for the design community, but also as an important promoter of events both in Italy and abroad. Following events held in Mexico CityShanghai and Miami, has just ended in London the series of meetings entitled “Project and Destiny: refelections on design and architecture in Italy today”. Organised by INTERNI, together with the Italian Cultural Institute in London and ITA London, these conversations, which have proved immensely popular with the public, have involved some of Italy’s most representative figures from the world of design including, Martino Gamper, Piero Lissoni, Alfonso Femia, Giovanna Castiglioni, who have attempted to shine a light on the role that Italian creativity can play at the international level.

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Interni at the Salone del Mobile.Milano Shangai

Together with Interni China the design talk “Icon Architects - 100 international stories and visions” and a preview presentation of the book “Icon Architects”

On the occasion of the Salone del Mobile.Milano Shanghai  (22 – 24 November 2018) the brand INTERNI will present the design talk ICON ARCHITECTS – 100 International Stories and Visions.

The event, organised by INTERNI China and INTERNI,  will propose the perspectives of a number of leading Italian and international architects who, as well as designing prestigious buildings around the world, have applied their approach to objects and created some of the most representative of Italian design products.

Icon Architects, the fourth volume in the Serie Oro of INTERNI, dedicated to 100 Italian and international architects, will be presented for the first time in Shanghai and will ideally extend the account of Italian design begun 2014 with the volume celebrating the magazine’s first 60 years, followed in 2016 with the collectors’ edition 500 Italian Design Icons Still in Production and in 2017 by Icon Makers.

The protagonists of the conversation Icon Architects – 100 International Stories and Visions, which will take place on Friday 23 November at 2.00 pm at the Shanghai Exhibition Centre (Dome Hall – Piazza Italiana), will beYang Dongjiang (editor-in-chief INTERNI China and professor at the Academy Art and Design of Tsinghua University) Gilda Bojardi (editor-in-chief of INTERNI), Carola Bestetti (Head of Marketing and Communications at Living Divani), Aldo Cibic (architect and founder of Cibic Workshop), Aric Chen (Curator-at-large of M+ – Museum for visual culture in Hong Kong) and Carlotta de Bevilacqua (Vice President and CEO of the Artemide Group).

 The international guests, representing the worlds of business, publishing and education, will take part in a debate on the role of designers and architects in contemporary society, on the current relationship between the two disciplines and on the new perspectives on the ways in which the culture of design seems to have shifted.

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Interni at the Cersaie 2018 in Bologna

The interiors & contemporary design magazine will take part in the third edition of Cafè della stampa with an event entitled “La ceramica nel progetto sostenibile” (Ceramics in sustainable design), a conversation with architects Mario Cucinella and Massimo Imparato along with students from the SOS School of Sustainability

INTERNI will take part in the third edition of Café della stampa organised as part of the Cersaie 2018 in Bologna (24-28 September), the international fair for architectural and bathroom ceramics. On this occasion the interiors & contemporary design magazine edited by Gilda Bojardi has organised an event to discuss an issue of pressing importance: sustainability.

In fact, the title of the event is La ceramica nel progetto sostenibile (Ceramics in sustainable design), a conversation featuring Mario Cucinella, architect and founder of Mario Cucinella Architects, the architect Massimo Imparato and students from the SOS School of Sustainability. Mario Cucinella will invite us to reflect on the importance of adopting design methods able to promote a balance between culture, nature and technology, making the latter a discreet instrument at the service of spaces for people. He will be joined in the discussion by Massimo Imparato, director of the SOS – School of Sustainability, which trains new professional profiles in the field of sustainability, with young designers trained at the school by managing projects of different scales and who contributed to the setting up of the Pollution 2018 project presented during the Cersaie in Piazza Santo Stefano in Bologna, which focused specifically on these issues.

La ceramica nel progetto sostenibile (Ceramics in sustainable design) will take place on Wednesday 26 September from 12 midday at the Café della stampa (Centro Servizi, Agorà dei Media).

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Interni presents “House in Motion”

With this edition, Interni’s much-awaited exhibition event celebrates its 20th anniversary

Interni confirms its leadership in the professional living segment and in the communication of the design system:
• advertising revenues up by 8.5%
• a system of publications that distributes over 652,000 copies

HOUSE IN MOTION” is the title of the much anticipated exhibition-event conceived by the monthly magazine INTERNI, and that with this edition celebrates its first 20 years (1998-2018).
With the patronage of the City of Milan, “HOUSE IN MOTION” will run during the FuoriSalone, from 16 to 28 April, the courts of the University of Milan, at the Orto Botanico in Brera and at the Audi City Lab in Corso Venezia 11 (formerly the Seminario Arcivescovile), where INTERNI has extended the reach of its urban animation initiatives.

The Mondadori Group magazine edited by Gilda Bojardi has called on leading protagonists from the world of Italian design and designers and architects of international standing to examine the theme of the “House in Motion”, in collaboration with companies, multinationals, start-ups and institutions. The result is an extraordinary collection of over 32 exhibits, from installations (18) and design islands (14), to micro-architecture and macro-objects, all site-specific, that combine to create a mosaic of forward-looking styles and visions.

The designs interpret issues related to living and mobility which, increasingly intersect and contaminate each other to generate new lifestyles. The home becomes a place that responds to the needs of those who inhabit it and adapts to their evolution; at the same time, places of transition, stopovers and work, such as means of transport,  adopt the friendly and informal spirit of homes, in which technology has an increasingly decisive. It is an exchange that generates new behavioural models and unseen design solutions.

Massimo Iosa Ghini, with Italcer Group, has translated these ideas into a linear and open house  of ceramic panels, set in the beautiful Cortile della Farmacia, equipped with special software that transforms it into a space for social interaction and sharing (Home Co-Thinking). The Peter Pichler Architecture studio, meanwhile, has given form to an almost spacy structure made entirely of wood (Future Space) in the centre of the Cortile d’Onore, a sort of six-pointed star of organic and dynamic form. Lorenzo Damiani along with Ikea Italia Retail has designed a ‘transportable’ house, with mysterious interiors to be explored, which demonstrates the ability of the Swedish company to accompany change (Searching for Infinity). Diego Grandi, celebrates the 80th anniversary of the magazine Grazia, an international point of reference in the world of fashion, with an installation inspired by the succession of arches along the portico of Largo Richini, that will host activities and events, an open, fun and emotional space, with free entry and liked to the outside, that reflects the spirit of the magazine (Infinity Hub, a wandering place).

Among the most significant international participants is the British studio Stanton Williams Architects that with Focchi Group presents ‘Baldacchino’, a luminous pavilion in metal and plexiglass pavilion which becomes a space for a dance performance, and, from Turkey, Tabanlioglu Architects that with Nurus are proposing housEmotion an archetypal structure with vibrating borders that represents the place of origin; from which we leave in pursuit of new experiences.

Among other things, designs will be on show by Dario Curatolo with Regione Puglia, Aba-Paolo Belardi and Daniela Gerini with Regione Umbria, Davide Rampello with Jiuquitang Co., Lissoni Associati with Elisabetta Illy and Stefano Guindani, Filippo Taidelli with Universal Selecta and Casalgrande Padana, Labics with Elica, Alexander Bellman with Samsung Electronics Italia and 14 other design islands.

“INTERNI HOUSE IN MOTION” also has two co-producers: Audi, the premium brand of the Volkswagen Group, and Eni Gas e Luce, a new company of  Eni SpA for the retail sale of gas, electricity and energy solutions. Each of the main sponsors are presenting a high-impact installation, designed by internationally renowned architects and in dedicated locations: Mad Architects with Audi at the Audi City Lab, the former Seminario Arcivescovile in Corso Venezia 11, while Eni gas e luce with students from the SOS-School of Sustainability and Mario Cucinella Architects at the Orto Botanico in Brera.

Ma Yangsong from the Mad Architects Studio has designed for Audi an evocative ring of light (Fifth Ring) that hangs over and animates the courtyard of the palace in Corso Venezia 11, a mix of fog and reflections, a metaphor for the conjunction of innovation and the future, represented by on of the car manufacturer’s most surprising prototypes.

SOS-School of Sustainability and Mario Cucinella Architects meanwhile, brings the intangible beauty of energy behind the nature of the Orto Botanico in Brera, transforming the area into a smart city in which history lives alongside the most advanced urban models. Seven hundred small, well-lit and smart living units are the protagonists of an interactive space.


The music of R101, the official radio of “HOUSE IN MOTION”, will animate the evening of Friday 20 April with the music show R101 DUAL DIGITAL DJ SET featuring Aggness and Gerry Pulci while on Sunday 22, at the end of the first week of the exhibition and the FuoriSalone, an exclusive concert by the jazz pianist Danilo Rea.

The INTERNI system

In April the INTERNI integrated communication system is multiplied by six, underlining its role as the main source of information for the world of design. In fact, thanks to 4 print publications (INTERNI, INTERNI Panorama, the free press INTERNI King Size and the Guida FuoriSalone), a big event (“INTERNI HOUSE IN MOTION”) and INTERNI online (web site, app and social), the system offers tools that make it possible to be up to date in real time about trends, what’s new and previews related to the design world, making it an authentic vademecum for everyone who wants to find out about and find their way around an event that is unique in the world, the FuoriSalone.

The INTERNI system in numbers

With an appointment that gives to Milan a unique and exceptional level of visibility, the INTERNI system confirms its absolute leadership in the professional living segment with an 8.5% rise in advertising  revenues, as well as in the communication of the design system, transforming itself from a sector-based publication to a mass media platform. The brand’s strength derives from the figures that the entire INTERNI ecosystem can boast on this occasion: 55,000 copies of INTERNI, 200,000 copies of INTERNI/Panorama, 120,000 copies of INTERNI King Size, 250,000 copies of the Guida FuoriSalone, a total print run over 625,000 copies, with more than 4,000,000 readers and around 1,200 pages.

Further proof can also be seen on the territory: in fact, an important street advertising campaign is foreseen for “HOUSE IN MOTION” that includes banners in 15 locations in the centre of Milan, 1,000 flags for around 500 events, 10 shuttle bus retros, as well as totems, decorated newsstands, floor-graphics, station domination (Rho and Cadorna), windows and led walls (Megastore Mondadori in Piazza del Duomo and the Rizzoli Store in Galleria Vittorio Emanuele).

To find your way around the increasingly rich panorama of appointments planned for the Milan Design Week, a must-have is the Guida FuoriSalone® – which is also available as a free app for iPad, iPhone and Android devices (tablets and smartphones) – which provides a reasoned summary of over 400 events and a day by day list of appointments involving the companies, designers and architects participating in the FuoriSalone, and the Guida Zee Milano (available only in the digital version) with a selection of new itineraries and fashionable locations around the city: from design to shopping, and from department stores to restaurants and hotels.

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