Mondadori Bookstore opens a new store in the historic centre of Turin, in Piazza Castello

Tomorrow, Friday, May 26, Mondadori Store, the largest network of bookstores in Italy, will open a new store in the city of Turin’s main square, where the public will discover a new innovative environment entirely devoted to culture, the literary world and entertainment.

Over 20,000 volumes await the public at 117 Piazza Castello – from best sellers to great classics, including fiction, non-fiction and miscellaneous works – as well as an assortment of comics, ranging from the manga, superheroes and graphic novels of the new Just Comics area. A We are Juniors section was set up for the younger readers with educational games and illustrated books aimed at stimulating their imagination with the most intriguing stories. The best stationary products, gadgets, gift boxes, gift cards, Kobo e-readers and offers of the Mondolibri clubs will also be available to visitors.

“We are delighted to inaugurate a new directly managed bookstore in the centre of Turin: an opening which is part of a broader strategy focused on our network’s continuous transformation and enhancement. We work on developing increasingly more attractive Bookstores to assert their cultural role and presence throughout the nation,” stated Carmine Perna, Managing Director of Mondadori Retail.

The new Mondadori Bookstore, covering almost 500 square meters over three floors, is intended to become a meeting place where all readers and visitors can take part in events with figures and artists from the literary and entertainment world.

Two highly anticipated meetings have already been programmed: Aaron – Amici 2023’s young semi-finalist singer – will be present in the bookstore on June 6, to meet his fans and sign copies of his new Universale album. Then, on June 13, the writer Erin Doom – author of the best seller “Fabbricante di lacrime” will sign copies of her new book, Stigma.

The Mondadori Bookstore of Turin also serves readers online: customers will be able to contact the store, follow the initiatives and events on its Facebook and Instagram pages and make use of the digital services of to check the availability of a book from a catalogue of more than 1 million titles, order it and pick it up in the store.

The Mondadori Store network supports readers with over 500 bookstores distributed over larger and smaller cities, online via the e-commerce site and through the bookclub formula. The network combines books – the core offer – with moments of entertainment, events and multi-channel services, thus reaching more than 20 million customers each year.


Piazza Castello, 117
Opening hours: Mon – Sun 10.00 – 20.00
Phone:  +39 011 577 881
FB- IG – TIK TOK @mondadoritorino

Thirty Seconds to Mars return with new music for the first time in 5 years: a special online event for fans in collaboration with Mondadori Store and Virgin Radio

Announcing the long-awaited new album "It’s the end of the world but it’s a beautiful day" due out this autumn

The first single, “stuck,” is available now together with the official music video directed by Jared Leto, a love letter to the world of fashion and a tribute to the great fashion photographers

The multi-platinum band THIRTY SECONDS TO MARS has released their new single “STUCK” via Concord Records (listen here). This is the first single from the new album “It’s The End Of The World But It’s A Beautiful Day”, due out this September. A dynamic song that lays the foundations for the new musical era of the brothers Jared and Shannon Leto, five years after the release of their last recording project.

The single is accompanied by an extraordinary music video directed by Jared Leto himself, a true celebration of human form, design, high fashion, art and dance.
Speaking about the video, Jared Leto said: “Thanks to my incredibly creative mother, my brother and I were instilled with a love for art and photography from a very young age. The video for STUCK, our first new song in five years, is a love letter to some of my favourite photographers. Artists who made a very deep impact on me like Richard Avedon, Irving Penn, Robert Mapplethorpe, Diane Arbus, Herb Ritts and more. Artists whose work changed the way I saw things and showed me new possibilities at every turn.
The video for STUCK is very much a companion piece and a continuation of a journey started with “Up In The Air”, a celebration of art, design, fashion, and the remarkable people who bring them to life. It is a love letter to the power of movement and connection, a testament to the awe-inspiring potential of people who don’t necessarily fit so neatly in – but make the world so much more fascinating. I would like to express my immense gratitude to everyone involved. From the incredibly talented artists and designers to the behind-the-scenes team. All who worked so hard to make it all possible. Your contributions have made this experience an absolutely unforgettable adventure and helped to capture and celebrate the essence of what makes us all unique and exceptional.”

The attention to high fashion is reflected in the wonderful looks of the FW23 and innovative designer clothes like Gucci, Ann Demeulemeester, Balmain, Maison Margiela, Raf Simons, Rick Owens, and Jean Paul Gaultier, among others.
Full of energy, the video also stars an incredibly unique cast that interprets the song with movement, metaphors and action. 

The new single and video come just days after Jared’s participation in the “biggest fashion night”, his fifth appearance at the Met Gala.
Jared attended the themed night “Karl Lagerfeld: A Line of Beauty” paying tribute to the iconic designer who died a few years ago wearing a fun costume on the red carpet depicting Karl’s beloved cat (Choupette). After grabbing everyone’s attention, he then showed off a second Lagerfeld look.

In “Stuck” the ethereal voice and guitar of the charismatic frontman Jared Leto quickly explodes into grittier and more aggressive bass, with sounds that perfectly capture the chaotic on-again, off-again relationship the song expresses.
“I wrote it from the perspective of a narrator who simply can’t help himself from plunging headfirst into what will likely be a doomed romance,” Jared says of the song (“The more I drift, the closer I get to you / She’s a ghost, and the truth it’s impossible / But I love her lies”.It’s about knowing you need to get out but simply being unable to, whether that’s from fear or comfort or confusion, hence being ‘Stuck.’”

THIRTY SECONDS TO MARS’ sixth studio album, “IT’S THE END OF THE WORLD BUT IT’S A BEAUTIFUL DAY”, will be released in September.
Exactly five years after the release of their chart-topping album “America”, the band is releasing new music like never before.
Throughout their prolific career, THIRTY SECONDS TO MARS have continually redefined their creative boundaries to push in new directions and evolve. Now, the new goal is to be simple and concise – no songs longer than three and a half minutes – placing a lot of emphasis on Jared’s expressive vocals.

In late May, THIRTY SECONDS TO MARS will take to the main stage of BBC Radio 1’s Big Weekend and in August the band will perform for the third time on stage at the Lollapalooza Festival, where they haven’t performed since 2006. Continuing in the wake of their live shows, THIRTY SECONDS TO MARS will also perform at the When We Were Young Festival in Las Vegas in October, which has already sold out.
More dates will be announced soon.

Jared and Shannon Leto will meet the public in the second half of September in a special online event organised in collaboration with Mondadori Store, the largest network of bookstores in Italy, and Virgin Radio, which has always supported the band and of which Jared Leto is a Rock Ambassador: by pre-ordering THE album “IT’S THE END OF THE WORLD BUT IT’S A BEAUTIFUL DAY” on CD or vinyl, you’ll be able to participate in an unforgettable chat on Zoom with the band, moderated by a Virgin Radio talent, where some lucky fans will also be able to participate directly. You’ll be able to pre-order the new album on until the day of release.
All the information on how to participate is on and on


  1. Stuck
  2. Life is Beautiful
  3. Seasons
  4. Get Up Kid
  5. Love These Days
  6. World On Fire
  7. 7 to 1
  8. Never Not Love You
  9. Midnight Prayer
  10. Lost These Days
  11. Avalanche

Mondadori Bookstore I MA opens in Grosseto

The inauguration is on Saturday, May 6, 2023, at the Aurelia Antica Shopping Centre

From Saturday May 6, the MONDADORI BOOKSTORE I MA chain, a new contemporary and environmentally-friendly concept inspired by Japan, will also open in Grosseto, at the Aurelia Antica Shopping Center.

The curvy, tree-shaped, wooden and marine poplar furniture, along with the recycled iron furnishings, sanseveria and bonsai plants decorating the store’s 250 square-meter surface characterise the new bookstore of this innovative project of the Italian publishing context.

The formula, already successfully tested in Turin, Cagliari, Catania, Udine and Salerno, combines culture and respect for the environment, to simultaneously create an environmentally-friendly and multimedia location where to nourish and regenerate the mind according to the Japanese MA philosophy from which it takes its name.

“Surrounded” by books, visitors will be able to explore the over 45 thousand titles available or browse for information on the multimedia totems and seek the advice of expert booksellers while enjoying an immersive and relaxing experience.

Moreover, a large coworking section, which can be transformed into an event area whenever needed, is also available to guests for literary and musical encounters, book signings and labs for adults and children. A special area will also be dedicated to children with educational resources, games and furnishings thought around their needs and designed to stimulate their creativity.

Mondadori Bookstore | MA debutta a Grosseto

And again: a snack bar, the MACafé, developed in partnership with NUAN, will allow visitors to taste and savour fine blends of teas, herbal infusions, coffees or local wines; a corner will also be dedicated to music with a wide selection of records and CDs, and a gallery will be set up to host the works and photographic perspectives of local and national artists, starting with the Sensitivity collection, Mattia Valdes’ solo exhibition especially prepared for May 6’s inauguration.

“Having a bookstore in the shopping centre was one of 2023’s main goals – states Stefania Ricci, owner of the Aurelia Antica Shopping Centre. An innovative and relaxing environment will further make one’s experience in the gallery more pleasant. The MONDADORI BOOKSTORE | MA’s style – she continues – is perfectly in line with Aurelia Antica’s mission, that of being a meeting place for all family members. This new space enhances the offer with a truly innovative offer: one can relax while reading a good book or participate in meetings and events, while children can discover the world of books in a space specifically designed around them.”

“The warmth expressed by the city and centre fills us with joy” comments Giuseppe Messina, Managing Director of the MA book lifestyle group. “Many people wrote asking about the opening date and we also received several partnership requests: a tangible sign of welcome and integration which makes us proud of this project. Thanks to the inauguration of this new store in Grosseto, the sixth over the last few months – continues Messina -, we will pursue our mission of creating growth and employment in this sector in partnership with Mondadori Retail. We believe culture has the power of driving local development – he concludes – and hope to gradually and increasingly become a place of aggregation created around the communities we will cross through our innovative offer and the feedback we’ll receive from readers.”

A Mondadori Bookstore opens in the new shopping centre of the Vatican City, “Caput Mundi Mall”

The library opens on Monday 17 April.

The first Mondadori Bookstore of the Vatican City will open its doors to the public on Monday, April 17.

Developed over a surface of 150 square meters, the new Bookstore is located inside the very new shopping centre, Caput Mundi Mall, located in the heart of Rome, in a strategic position on the Janiculum, just a few steps from St. Peter’s Basilica and surrounded by the most renowned artistic classics.

“We’re proud to have brought our literary and entertainment offer for the first time to a place filled with so much culture and history as the Vatican City,” stated Carmine Perna, CEO of Mondadori Retail. “This new bookstore is intended to help us meet the specific needs of an extraordinary area, further increasing the number of stores we manage directly and creating new points of contact with our readers, while also taking the strong affluence of international tourists into account,” concludes Perna.

In the innovative shopping centre, the new Mondadori Bookstore was conceived with a one-of-a-kind layout, including a special travel section, to become a point of reference for the residents of the surrounding districts as well as for all tourists or travel lovers.

A team of five expert Mondadori Store booksellers will welcome the public 7 days a week with an extensive range of international books, especially in English and Spanish, and an area dedicated to books on tourism in foreign languages. Classic sections devoted to fiction, non-fiction and more, in addition to the We are Junior area – dedicated to young readers – have also been prepared with a wide range of illustrated books and educational games aimed at stimulating the fantasy of the smallest. The bookstore will always keep more than 10.000 titles available, in addition to stationery products, gadgets, souvenirs of Rome, gift boxes and gift cards.


The Mondadori Bookstore of the Caput Mundi Mall is also at the service of readers online: customers will be able to contact the bookstore and stay updated on all the initiates and events in progress through our Facebook and Instagram pages. They will also be able to use the digital services of to check the availability of a book, order it and pick it up in the store, by choosing from a catalogue of over 1 million titles.

The new Mondadori Duomo bookstore is opening in Milan: a new cultural hub for all book lovers, where innovation is balanced with tradition

The presentation included a discussion on “Reader-sized bookstores. Cultural and meeting hubs” with Carmine Perna, Managing Director of Mondadori Retail, Ricardo Franco Levi, President of the AIE (the Italian Publishers Association), Paolo Ambrosini, President of ALI-Confcommercio, and Michela Addis, Professor of Economics and Enterprise Management, Roma Tre University

According to a survey by Mondadori Retail presented today:

  • 9 readers out of 10 still love to buy books in a bookshop;
  • 90% of the people interviewed see bookshops as cultural hubs;
  • bookshop staff are expected to have the preparation and skill to recommend the most suitable product;
  • customers feel that bookshops must be comfortable, inspiring settings that can meet the needs of the whole family

The new Mondadori Duomo bookstore, a one-of-a-kind cultural and meeting hub, is opening tomorrow in an iconic place at the heart of Milan.

With innovation and tradition perfectly combined and a very unique concept, Mondadori Duomo will be dedicated to the world of books:

  • 100,000 books available on the bookstore’s three floors;
  • 30,000 different titles;
  • 8,000 stories that children and young adults will love;
  • 5,000 different manga and comics;

in addition to digital reading stations, experiential and theme areas and a large central arena.

The new bookstore of the Mondadori Group, led by Antonio Porro (Managing Director), is in Palazzo dei Portici Meridionali, a Neo-Renaissance-style building, and interacts constantly with Milan’s most famous square, whose architecture invites visitors to experiment and let themselves be amazed, enraptured and carried away.

“The new Mondadori Duomo will be a bookstore for all intents and purposes, where visitors can experience books in full.
It is a unique project in our network, in a very iconic square,” declared Carmine Perna, Managing Director of Mondadori Retail, the Group company that manages the most extensive network of bookshops in Italy. “In addition to books (the focus of what we have to offer), visitors will find many other culture-related services and products, such as music, writing, games and events. Ultimately, it aims to be somewhere people can meet and ideas can spread, a cultural and experiential hub at the service of the city and of anybody who wishes to experience it,” concluded Mr Perna.

To mark the opening, a round table was held, discussing “Reader-sized bookstores. Cultural and meeting hubs” in which the Managing Director spoke with Ricardo Franco Levi, President of the AIE, Paolo Ambrosini, President of ALI-Confcommercio, and Michela Addis, Professor of Economics and Enterprise Management at Roma Tre University. The moderator was Alessandra Tedesco

The discussion aimed at analysing in depth the role of bookshops in territorial cultural and social growth, the interaction with the community and the new consumer habits of the younger generations.

“The opening of a new bookstore by Mondadori in the heart of Milan, a city that, according to 93% of citizens, is great at stimulating people to read and that has publishing activities as one of its drivers for economic and social development, is not just a comforting piece of news, it is also a signal of where the Italian book industry is going,” stressed the president of the Italian Publishers Association (AIE), Ricardo Franco Levi. “With sales worth 248.8 million Euro, the first two months of 2023 in the trade market have been essentially in line with the good results of 2022, and confirm that, since the pandemic, Italians have been reading more. That’s not all: in the last two years, Italians have rediscovered bookshops, which have gained on e-commerce sales, and this applies particularly to young people. In this sense, the decision to renew the publishing offer focusing on state-of-the-art display formats is a winning decision,” concluded Mr Levi.

“Today, bookstores are more and more social aggregation drivers, somewhere to enjoy the precious experience of finding a book we didn’t know we were looking for. So booksellers today have an important role in the world of books, one no algorithm can replace,” declared Paolo Ambrosini, the President of ALI-Confcommercio. “What we must all do together, all publishers, booksellers and operators in the world of books, is work so that bookshops are once again the heart of the book project. Among other things, this means looking back at decisions that recently were made with no consideration of booksellers and bookshops,” concluded Mr Ambrosini.

“We are witnessing an epochal change in the function of bookshops. If, for consumers, buying a book is a ritual, booksellers are friends and a bookshop is a special place, then the positioning of bookshops must evolve to create unforgettable experiences,” declared Michela Addis, professor of Economics and Business Management at Roma Tre University. “The new Mondadori Duomo bookstore embodies the principles of experientiality and creates a place in which to meet, interact and connect socially. People who read are happier than people who don’t; culture creates wellbeing; bookshops create value-wellbeing for individuals and society over the whole territory, for all of us,” concluded Ms Addis.

Research on bookshops and booksellers

During the meeting, the results of a survey by Mondadori Retail were shown.

The survey revealed that Italians still enjoy buying books in bookshops, which they consider welcoming cultural hubs, a place where they can spend time pleasantly in silence or in company, discovering amazing stories. Italians expect bookshop staff to be prepared and competent when advising on the best title to choose.
More in detail, according to the survey:

  • For over 9 people out of 10, bookshops are still the preferred place for buying printed books, with a very slight difference between data on Italy as a whole (93.2%) and on Milan in particular (89%). 5.5% of Italians buy from e-commerce websites, which rises to 9.4% among the people of Milan;
  • 9 people out of 10 decide to go to a bookstore because it is a welcoming shop. 68% go to bookshops because they can physically browse through the book pages, while 39.4% go because they can ask for advice. The reference audience here is mainly women with a medium-high level of education and mainly aged between 35 and 64;
  • bookshops are expected to be comfortable and inspiring settings (67.2%), which can meet the needs of the whole family and inspire the love to read in children (11.4%);
  • booksellers and store assistants are expected to be competent (56.1%) but also able to intercept other titles that could be interesting (46.7%);
  • the survey responders also declared they were attracted by events (36.4%);
  • in terms of function, bookshops are considered above all a cultural hub for 47.9% of responders and a pleasant space for 43%; they are still seen as a useful place to shop (31.2%) and socialise (22.2%).
Apre domani la nuova libreria Mondadori Duomo a Milano
Apre domani la nuova libreria Mondadori Duomo a Milano

The new Mondadori Duomo Bookstore

The Mondadori bookstore in Piazza Duomo is a surprising venue that makes people curious and encourages them to explore its over 1,300 m2 area.
There are two entrances, three floors (plus a mezzanine), theme areas and immersive, experiential and sensory spaces that are constantly interacting with the square that is the symbol of Milan, the place where past and future, history and people, creativity and innovation meet and mingle.

The concept of the new bookstore, imagined by Mondadori Retail, was designed and majestically brought to life by the design firm Il Prisma, which imagined the venue and brought back to life some particularly stunning elements of the building the bookstore is located in.

These spaces and symbols embody and speak of the values of the Mondadori Group, which can respond to the most diverse targets, renew itself, involve and meet the demand of the market with its cultural offer.
Palazzo Niemeyer, the historical headquarters of the Mondadori Group in Segrate, has exceptionally lit up its arches with red light, to stress the value and the communicative importance of this flagship store.

Additionally, to stress the tight value-related and historical bond between the Mondadori Group and the city (and Piazza Duomo in particular), an exclusive banner was created for the flagship store that combines and highlights the two iconic elements, Mondadori and the Duomo of Milan.

Two entrances, 12 shop windows

The entrance from Piazza Duomo creates a considerable sense of continuity between indoors and outdoors, between the city and the bookstore. But it is from the side entrance in via Mazzini that the elegant and rhythmical repetition of illuminated arches guides visitors inside and welcomes them with splendid porticoes on the ground floor and mezzanine floor, with openings framed by lesenes and tympana on the bookstore’s noble floor. This double entrance is an invitation to explore, to enjoy an experience and browse a book, check out the most popular titles or the latest trends before moving further into the heart of the flagship store.

Nowhere is the intention of creating a dialogue between inside and outside, between the products, stories, the bookstore and the city, clearer than in the large shop windows that are a distinguishing feature of the flagship store; they are designed to make people feel more involved and rouse their curiosity. After this boundary, visitors step into the Mondadori Store world, with the various display areas, with a perspective that, at a glance, concentrates what will be more accurately expressed inside: books, from new releases to special editions, from children and young people’s books to comics, cookery, the English section, as well as stationery and music. It is real preview of the assortment inside.

Author- or artist-talk experiences will become direct and immersive, in an area designed for this purpose with a dedicated entrance. During book-signing events, the second shop window can be opened, which will allow staggered entry. There is also a shop window with listening stations, to enjoy audiobooks independently.

Three floors of experiences

A large central arena is the heart of the ground floor, with a system of arches and natural light entering through large glass skylights.
This flexible floor is suitable for events that are fully open to the public and provide an all-round experience, creating iconic and deeply involving moments.

The ideal immersive experiential path continues on the first floor, where visitors are welcomed by natural-size, iconic statues of characters from the world of superheroes and manga: here is Just Comics, the format created by Mondadori Retail for comic lovers. The pop, coloured area is a true explosion of styles, shapes, stories, strokes; a kaleidoscope of adventures and emotions, which are perfectly summed up in the installation that starts from the back wall, extends to the roof and lights up the area itself: fragments of back-lit comics invade the space and stick out from the grid.

We are Junior is the area in the basement. Conceived with wooden trees, reading platforms, comfortable seats fitted into the bookshelves, it is an invitation to effectively experience the all-absorbing discovery of books. As soon they enter the circular room, children are transported into a story, in an immersive, soft and welcoming setting.

The Mondolibri area (dedicated to the members of the Mondadori Store bookclub) is also on the basement floor. Here, customers can browse the catalogue and the club’s promotional initiatives in an area that is made particularly welcoming by brightly lit arches.

Apre domani la nuova libreria Mondadori Duomo a Milano

Digital services

The new Mondadori Duomo bookstore is a place to meet and to experience culture and emotions, an achievement that is possible through the skilful use of the latest technologies, which are perfectly integrated into the bookstore to ensure customers enjoy a simple, immediate yet particularly captivating experience.
An important new element is the Immersive Room, which can offer children and young people the space to interact with fantastic worlds. Through mapping techniques and video-experience programmes, in the room in the junior area it will be possible to enter lots of different worlds and go on adventures in the company of different characters.
Digital Signage allows visitors to view in real time all the news from the Mondadori Duomo world on large screens, strategically placed around the bookstore. An easily accessible Wi-Fi network ensures customers have quick, optimal connection. There are other, new digital elements in the new Mondadori Duomo bookstore. The numerous Trovalibro [book finder] touch screens are practical and convenient; they can be found on all floors, to make it easier to explore the products on offer.
Lastly, to speed up the experience as much as possible, automatic tills have been introduced. They are a simple, practical solution that allows customers to buy books rapidly and independently.
When designing the bookstore, great attention was placed on improving energy efficiency and the quality of the indoor areas, on the quality of the light and the air, on the management of water and the type of materials used (with low environmental impact), but also on the quality of the experience of visiting the bookstore. All of the above means the bookstore was able to start the process to obtain LEED certification for Interior Design and Construction (ID+C), aiming for Gold level.

E-reading stations

In recent years, in addition to printed books, people have also turned to digital reading, which allows them to read more and in different stages of their life. The Mondadori Duomo bookstore wants to offer customers the opportunity to try these new digital formats (e-books and audiobooks). In the two Kobo stations provided, customers can look for any book in the Kobo catalogue with its 6 million e-books in all languages (of these, 250,000 are in Italian). To live a truly immersive experience in the world of audiobooks, visitors can try the shop window with a listening station and tablet station, with a demo version of the Kobo app installed on the devices. Customers can sit under the bell-shaped listening station, select an audiobook of their choice (out of half a million available audiobooks, 10,000 are in Italian), download a sample and start listening to their book. There is, of course, a literary staircase, with e-reader stations, where people can sit, browse or pleasantly relax with a book.

The events that will liven up the new Mondadori Duomo bookstore

The schedule of events, presentations and meetings that liven up the new Mondadori Duomo bookstore is very busy from the day it opens.
Below are some unmissable events with major Italian and international artists from the world of literature, music and performing arts.
On 26th March, Enrico Pellegrini is presenting the book Infinito [Infinity] (published by La nave di Teseo); on 28th March, there will be Nothing But the Truth: My Life Beside Pope Benedict XVI, written and presented by Georg Gänswein (published by Piemme), while on 30th March, Licia Troisi will be presenting Poe e la cacciatrice di draghi [Poe and the dragon hunter] (published by Rizzoli). On 4th April, Stefania Andreoli will be signing copies of her book Perfetti o felici [Perfect or happy] (published by Rizzoli), while Paolo Borzacchiello will be presenting La chimica segreta delle interazioni umane [The secret chemistry of human interactions] (published by ROI Edizioni).
On 7th April, Quentin Tarantino will be in the Mondadori Duomo bookstore (at 18.00): the great American film producer will greet the public and sign copies of his new book, Cinema speculation, published by La nave di Teseo and available from 21st March. The event is the result of the collaboration of La Milanesiana, created and directed by Elisabetta Sgarbi, La nave di Teseo and Mondadori Store.
On 14th April, Federico Bertolucci will be presenting and signing copies of his book published by Panini Comics, while, on 15th April, Comics will present the latest issue of Demon Slayer with special guests. Moving on to 17th April, Gaspare Grammatico and Andrea Zalone will present Una questione di equilibrio [A matter of balance] (published by Mondadori).
Younger readers are welcome on 22nd April, when they can meet Dario Moccia and the first Initial D – J Pop Manga volume, and on 9th May, when the new volume by Pera Toons, Tunué, will be presented.
For more details, please go to:

Apre domani la nuova libreria Mondadori Duomo a Milano

The communication campaign

The creative strategy, managed by Absoluta, aimed at choosing an innovative and disruptive language. The claim created to support this initiative is: Mondadori Duomo, The new bookstore where emotions have no limits, where children are free to dream, where comics come to life, where music meets all genres. Mondadori Duomo, emotions without limits.
The planning of the communication campaign included using the 12 large shop windows of the new store to set up posters, station-domination advertising in the Duomo underground station, advertising posters put up in the city areas with the most traffic, a complex strategy on social media, two videos (60” and 20”) released on various media and many analog and digital materials for points of sale.
The opening of the Mondadori Duomo bookstore is supported by the  Municipality of Milan and the Soprintendenza Archeologia, Belle Arti e Paesaggio per la città metropolitana di Milano [Office for Superintendence, Fine Arts and Landscape of the metropolitan city of Milan], ALI (Italian Booksellers Association) and AIE (Italian Publishers Association).

Partners and sponsors

Other partners of the project include: Absoluta (communication agency), Altavia (shop window concept), Blimp (store tracking), Disi (arena facilities), Guglielmo (Wi-Fi network), Etiqube (Trovalibro book finder), Fandango (Immersive room WAJ), Il Prisma (interior design and experience design), Kobo (e-readers, audiobook listening stations, literary staircase), PWC (coordination of the Mondadori Duomo project), Sailing and Ditronetwork (automatic tills), Sice Previt (general contractor), Tecnovision (for the design and architecture of the digital signage system).
Media partners: IGPDecaux (station-domination advertising in Piazza Duomo underground station); Mediamond (digital screens at the entrance and in the underground stations of Milan).

Apre domani la nuova libreria Mondadori Duomo a Milano
Apre domani la nuova libreria Mondadori Duomo a Milano
Apre domani la nuova libreria Mondadori Duomo a Milano
Apre domani la nuova libreria Mondadori Duomo a Milano
Apre domani la nuova libreria Mondadori Duomo a Milano

A new Mondadori Bookstore soon to open in the Casilino mall of Rome

A new Mondadori Bookstore soon to open in the Alessandrino district of Rome.

With an exhibition surface of 140 square meters, the bookstore – found on the second floor of the mall located in via Casilina 1011 – offers the public a shelf assortment of over 15.000 volumes ranging from fiction, non-fiction, miscellaneous categories and great classics.

The offer is enriched with the new Just Comics section, dedicated to comics, and the We are Junior area, devoted to young readers and including educational games and illustrated books aimed at stimulating the imagination of the smallest ones with the most amazing stories. The best stationary products, gift boxes, gift cards, gadgets, school supplies, CDs, records, DVDs and record players will also be available to visitors.

The Mondadori Bookstore located in via Casilina will also serve readers online: customers will be able to contact the store and keep up with the initiatives and events through its Facebook and Instagram pages and make use of the digital services of to check the availability of a book from a catalogue of more than 1 million titles, order it and pick it up in the store. The bookstore will also offer customers the opportunity to place orders via telephone or WhatsApp.

«I’m delighted to announce the opening of a new Mondadori Bookstore in a location where social life, sports and culture come together in a unique and evocative atmosphere» stated Fabio Antonini, the entrepreneur affiliated to the Mondadori Bookstore network with over 30 years of experience as a sales agent in the publishing and toy industries.

Mondadori Store is the largest network of bookstores in Italy: a cultural organisation active nationwide with more than 500 stores, across large cities and small towns alike, and online through the e-commerce website and the book club formula. In addition to books, its core offer, it organises fun experiences, events and multi-channel services, reaching more than 20 million customers each year.


Casilino Mall, via Casilina 1011 – 00169 (RM)

Opening hours: 9:00 – 20:30 Mon – Sat; 10:00 – 20:00 Sun


Phone: +39 06 23260205

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Launched “Destination Cartoomics”, the new initiative signed by “Just Comics” the format dedicated to Mondadori Store comics, and J-POP Manga

A series of exclusive activities in the Mondadori bookshops of Milan: Milano Duomo, Rizzoli Galleria, Arese and Vimercate.

A free gadget at the Milan Games Week & Cartoomics for all readers who collected the manga stamps on the new J-POP Manga passport.

Mondadori Store, the largest network of bookshops in Italy, and J-POP Manga, one of the main Italian manga publishers, launch “Destination Cartoomics”: a special project and a series of appointments dedicated to Japanese Comics fans bound to dominate the Milan Games Week & Cartoomics, the great comic exhibition entirely devoted to the world of comics, graphic novels and gaming.

The initiative will be presented in the Mondadori Stores – Rizzoli Galleria, Milano Duomo, Arese (MI) and Vimercate (MB) – within the “Just Comics section, the area dedicated to manga, superheroes, and graphic novel – with an unmissable promotion for all anime fans. Readers can get their J-POP passport: a special manga-style document to be completed by November 26th with different hankos, or iconographic stamps representative of the Japanese company that will be affixed to each purchase of two titles published by J-POP Manga in the participating bookstores and on

The passport must be completed at the info point of the Just Comics stand, pavilion 12, during the exhibition held from November 25th to 27th, to receive special gadgets and discount coupons.


The project is also based on a series of appointments open to the public: the participating Mondadori Stores will welcome readers and comics fans with live manga sketching and presentations, organised with the publisher J-POP Manga and the students and professionals of the Comics School of Milan.

 Among the events, on Friday October 21st, at the Rizzoli Galleria bookshop, the presentation of the second issue of the Japanese manga Dandadan, written and sketched by the author Yukinobu Tatsu.

The series of appointments with the professionals of the Comics School will start on October 22nd, at the Rizzoli Galleria bookshop, from 16:00 to 18:30, with the presentation Kishōtenketsu: telling it like a manga and live sketching with professor Gabriele Mareri and the cartoonist Mattia Salvaneschi.

 On November 5th, at the Mondadori Megastore of Duomo, from 17:00 to 19:30, professor Sabrina Sala will speak of the  Timeless classics, or evergreen titles that captured the attention of entire generations, together with the cartoonist* Fra Fusconi, who will entertain the audience with special live sketching.

On November 10th, at the Mondadori Megastore of Arese, from 17:00 to 18:30, the cartoonist Richmond Montanano will create customised sketches of the audience’s favourite techno-futuristic scenes of the manga world.

On November 19th, at the Mondadori Bookstore of Vimercate, from 16:00 to 17:30, the cartoonist Rosy Battaglia will create live sketches of children’s favourite manga scenes.

The complete event calendar is available on the following link.

An all-new Mondadori BookStore in Vimercate

A completely refurbished store for book-lovers,
with special areas for younger readers and comic aficionados

From tomorrow, Wednesday 14 September, the Mondadori Bookstore in Vimercate (Monza and Brianza) will present a completely restyled look to the public.

A new range of merchandise focused on books – the heart of the store – will be available in premises that have undergone a full restyling, thanks to a layout and furnishings that enhance the important offer that distinguishes the Mondadori Store.

Located in the Torri Bianche shopping mall, the new bookstore, which occupies 650 square metres, will continue to be a cultural point of reference for the local community and book-lovers. On the shelves, the public will find more than 20,000 books from best-sellers to the great classics in fiction and non-fiction – as well as an assortment of CDs and vinylswith the latest music entries, including K-POP, stationery, gift boxes, gift cards and the recommendations of the Mondolibri bookclub.

The new Mondadori Bookstore in Vimercate will pay special attention to young readers: in the We are Junior area designed for children and adolescents, visitors will have access to a wide range of educational games and illustrated books. The store will also house an extensive selection of comics in the Just Comics section, with manga, superheroes and graphic novels.

The Mondadori Bookstore in Vimercate also serves readers online: customers will be able to contact the store and keep up with initiatives and events through its Facebook and Instagram pages and make use of the digital services of to check the availability of a book from a catalogue of more than 1 million titles, order it and pick it up in the store.

The new Mondadori Bookshop in Vimercate is part of the on-going renewal and development program of Mondadori Store, the largest network of bookstores in Italy, with over 500 stores located between cities and smaller centers. A cultural network active throughout the country, online with the e-commerce site and the bookclub formula, which in addition to books – the core of the offer – provides entertainment, events and multichannel services, to reach more than 20 million customers every year.



Centro commerciale Torri Bianche

Via Torri Bianche, 16, 20871 Vimercate (MB)

Ooening times: mon-sat 09-20; sun 10-20


Tel 039 635041

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A new Mondadori Point Bookstore opens in Alcamo

On Thursday 4 August a new Mondadori Point will open in Alcamo (in the Sicilian province of Trapani). The bookstore will be officially opened at 6:30 p.m. with an event to be attended by the mayor Domenico Surdi and the parish priest, together with numerous local booklovers.

Located in Corso VI Aprile, the first Mondadori bookstore in Alcamo will provide a new point of reference for the city’s cultural life, thanks to its rich offer and a calendar of events and meetings with authors.

«I am ready to begin this new adventure and to share it with everyone who, like me, always finds a friend when they look through the pages of a book,» said Luana Rappa, a bookseller affiliated with the Mondadori Store network.

The new Mondadori Point store in Alcamo has a catalogue of more than 10,000 volumes covering fiction, non-fiction, and the great classics. The offer also extends to comics and manga with the special Just Comics section, and caters for children and adolescents in the We Are Junior area, which includes toys as well as books. The assortment is completed with a range of top-quality stationery items.

The Mondadori Point bookstore in Alcamo also serves readers online: customers will be able to contact the store and keep up with initiatives and events through its Facebook and Instagram pages and make use of the digital services of to check the availability of a book from a catalogue of more than 1 million titles, order it and pick it up in the store.



Corso VI Aprile, 188 – Alcamo (TP)

Opening times: mon – sat 9:00 – 13:00; 16:00 – 19:30 / closed on sun


Tel: 092 4186 0459

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Mondadori Store launches the new edition of “Libri da indossare”: an exclusive limited-edition tote bag for all book lovers inspired by “Jonathan Livingstone Seagull”

A gift for readers who buy two books from publishers Einaudi, Fabbri Editori, Frassinelli, Mondadori, Mondadori Electa, Piemme, Rizzoli, Sperling & Kupfer in Mondadori bookstores taking part in the initiative and from between 29 July and 17 August 2022

For the summer holiday season, Mondadori Store, Italy’s largest bookstore network, is launching the new edition of “Libri da indossare”, the special initiative dedicated to the pleasure of reading and people who want to lose themselves in the emotions of the books they love.

For people for whom reading is a passion, Mondadori Store has produced a new collection of cotton Tote Bags in a limited edition inspired by Richard Bach’s best-seller “Jonathan Livingston Seagull, to offer a pleasurable opportunity for relaxation immersed in the pages of a good book, with an authentic and distinctive style.

The Mondadori Store exclusive Tote Bag is enhanced with an elegant illustration by Francesca Gastone, making it an indispensable accessory for people who love the story and characters in one of the great literary classics.

The bag will be a gift for everyone who buys at least 2 books from the rich catalogue published by the Mondadori Group publishing houses Einaudi, Fabbri Editori, Frassinelli, Mondadori, Mondadori Electa, Piemme, Rizzoli, Sperling & Kupfer at Mondadori Store bookstores taking part in the initiative or on, from 29 July to 17 August.

 For the new edition of the initiative, Mondadori Store has renewed its collaboration with the Italian training school MiMaster, the leading player in the illustration and publishing sector, entrusting personalisation of the bags to its students.

The regulation and information on how to obtain a Tote Bag are available on

Mondadori Store is the largest network of bookstores in Italy: a cultural organisation active across the country through more than 500 stores in large cities and small towns alike, and online through the e-commerce website and the bookclub formula. In addition to books, its core offer, it organises entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.