Mondadori Store

Mondadori Bookstore | MA opens in Rome

Mondadori Bookstore | MA, the green, young and smart bookstore concept reaches the capital with its public opening on Saturday 17 February at 12 noon at the Maximo Shopping Center in the Laurentina district.

A new cultural centre dedicated to promoting reading and entertainment, highlighting the importance of eco-sustainability in an extraordinary area of Rome marked by the presence of numerous historical buildings and tourist attractions.

The tenth opening in Italy: this is a real achievement. The format is inspired by the Japanese philosophical concept of MA (): “an indefinite space between heaven and earth where people can empty their minds and nourish their souls”, a place where one can stop amid the frenzy of everyday life and cultivate one’s passions, an innovative way of understanding and creating culture. The 300 m² of the bookshop show a green, eco-friendly mark, from the materials used for its construction — marine poplar, recycled iron and sustainable water-based paints — to the design itself — tall, curved furniture reminiscent of tree trunks, bonsai trees and sansevieria.

The new Mondadori Bookstore | MA houses a wide range of 22,000 titles, from the great classics to best sellers, including fiction, non-fiction and miscellaneous genres, with areas reserved for younger readers: We are Junior, the space with children’s books, educational games and illustrated fairy tales to stimulate little ones’ imagination; and the innovative Just Comics department dedicated to manga and comics with a nod to Generation Z. There is also a space dedicated to music, with a wide selection of CDs and vinyls, and a photo gallery for exhibitions and displays. For the opening, it will host “Camera 260” by the artist Matteo Melis, followed by “Napoli by light” by the Neapolitan artist Luca Del Prete, one of the most appreciated young emerging landscape painters. There is also a free co-working hub, guaranteeing comfort thanks to a special book buvette, a dedicated events forum ready to host presentations and signings and a free reading zone.

In addition to green and young, the bookstore is also smart. Multimedia aspects are within everyone’s reach in the bookstore, with the presence of multimedia and interactive totems to encourage social interaction and gain information on the hottest titles. Also present are self-checkouts, the click&collect service and the Trovalibro function, which allows customers to locate their desired title among those available in the store. For the less tech-savvy, a team of nine experienced and passionate booksellers are always present, ready to accept customers’ requests and satisfy their curiosity.

MONDADORI | MA expresses an innovative, eco-friendly, young and smart bookshop concept with a nod to Generation Z and beyond. The philosophy is expressed through architectural choices and the materials used to create them, editorial suggestions and initiatives. The eco-sustainable cultural concept grew out of the entrepreneurial background of the Neapolitan-minded creators and Mondadori Retail, the managing company of the largest network of bookshops in Italy, Mondadori Store. Present throughout Italy with 10 stores in Udine, Gravellona, Milan, Turin, Reggio Emilia, Grosseto, Rome, Salerno, Sestu and Catania. Further openings are planned in major Italian cities in 2024, including Naples (Galleria Umberto I) and Pavia (Corso Cavour).

MONDADORI BOOKSTORE I MA
Maximo Shopping Center
Address: Via Laurentina 865, 00143 Rome (RM)
Opening hours: Mon–Sun 10:00–21:00
Phone: +39 06.66739595
Email: roma@mooks.it
IG: @choose.ma – TikTok: @mondadori_ma
https://www.mondadoristore.it/negozi

Benedetta Serpe
mondadorima.social@gmail.com
Phone: +39 333.9008660

Mondadori Group Press Office
pressoffice@mondadori.it
Tel. +39 02.75423159

A New Mondadori Bookstore in Via Marghera, in the heart of Milan

On 1 February, Mondadori Store, the most extensive network of bookstores in Italy, will open a new shop in Via Marghera in Milan. This is one of the most dynamic and lively shopping areas in the capital of Lombardy, and it will now have a new reference point for everyone interested in culture, reading and entertainment.

‘We are happy to announce the opening of the new bookstore under direct management in Via Marghera in Milan, which confirms the Mondadori Group’s commitment to spreading culture and promoting entertainment and reading. This opening is part of a broader strategy of continuous renewal, enhancement and development of our network of bookshops in Italy, which are increasingly attractive in their role as cultural strongholds,’ says Carmine Perna, Managing Director of Mondadori Retail.

Located in a strategic position inside Quasar Village, the bookstore — with an area of 250 m² — offers modern, innovative spaces with a layout and furnishings that enhance and emphasise the vast product range of Mondadori Store: a catalogue of more than 13,000 titles — from best sellers to the great classics, including fiction, non-fiction and miscellaneous topics — e-readers, stationery products, gift boxes and gift cards. A team of five passionate booksellers is ready to support and guide readers in their choice of books. The new Mondadori Bookstore in Corciano has a We are Junior area specifically designed for young readers. In this section, even the youngest readers can find a rich selection of books, illustrated fairy tales and educational games. The bookstore also houses a wide selection of comics and manga in the dedicated Just Comics department, with superhero comics and graphic novels.

The new store also offers a number of activities to engage readers right from the start.
On Friday 2 February at 5:30 p.m., Francesco Taverna will be at the store signing copies of his book Io sono Chico, the most famous dog on the web and a real social phenomenon that has also become a publishing success among teenagers. On Saturday 3 February at 4 p.m. and Sunday 4 February at 11 a.m. and 4 p.m., the bookstore will host a number of workshops for children ages 3–5 and 6–9, in cooperation with Leo Scienza, an association that has been working on scientific, environmental and cultural publishing for young readers since 2005. The science-themed programme promises to be packed with activities and experiments to engage and entertain little ones while they learn.

The Mondadori Bookstore in Turin also serves readers online. Customers can contact the store, follow initiatives and events on its Facebook and Instagram pages and use the digital services at Mondadoristore.it to check the availability of books from the catalogue of more than 1 million titles, order them and pick them up in store.

The new Mondadori Bookstore follows the plan for renewal and development of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. This cultural organisation is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Via Marghera, 41, 20149, Milan
Opening times: Mon–Sat 9:00–20:00; Sun 10–20
Email: libreria.milanomarghera@mondadori.it
Phone: +39 02.3825 1000
https://www.mondadoristore.it/negozi
 FB IG @mondadorimilanoviamarghera

A new Mondadori Bookstore in Umbria in the Quasar Village shopping centre in Corciano

Mondadori Store, the largest network of bookstores in Italy, today inaugurates a new store in Quasar Village, the modern and innovative shopping centre in Corciano (PG) with over 70 shops, offering a space dedicated to lovers of reading and culture.

“The directly managed Mondadori Bookstore in the Quasar Village shopping centre affirms our commitment to spreading culture and promoting entertainment and reading, as part of a broader strategy of continually renewing, enhancing and developing our network. We want to make our bookstores, that are located throughout Italy, more and more appealing, strengthening their role as a cultural organisation for local communities”, said Carmine Perna, Mondadori Retail managing director.

Located in a strategic position inside Quasar Village, the bookstore – measuring 200 square metres – offers new spaces with its layout and furnishings that enhance and emphasise the vast Mondadori Store offer: a catalogue of more than 10,000 titles – from best sellers to the great classics, including fiction, non-fiction and miscellaneous – eReaders, stationery products, gift boxes and gift cards. A team of five experienced professionals, including director Gianfranco Romeo, will guide the public in their choices according to their literary tastes.

In the new Mondadori Bookstore in Corciano, there is an area specially designed for young readers, “We are Junior”. This is a section where even the youngest can find a rich selection of books, illustrated fairy tales and educational games. The bookstore also houses a wide selection of comics and manga, with superheroes and graphic novels, which the Just Comics department is dedicated to.

The store in the Quasar Village Shopping Centre also serves readers online: customers can contact the store and get updates on all the events on its Facebook page and use the digital services on Mondadoristore.it so they can check if a book from the catalogue of more than 1 million titles is available, then order it and pick it up in the store.

The new Mondadori Bookstore continues the renewal and development plan of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller centres. A cultural organisation active throughout the country, online with the e-commerce site Mondadoristore.it and the bookclub formula, which, in addition to books – the core of the offer –, provides entertainment, events and multichannel services, to reach more than 20 million customers every year.

 

MONDADORI BOOKSTORE
Quasar Village Shopping Centre
Via Aldo Capitini, 8, 06073, Corciano (PG)
Opening hours: Mon–Sun 9:00 am to 9 pm
Email: libreria.quasarvillage@mondadori.it
Tel: 075.3749200
https://www.mondadoristore.it/negozi
IG – FB @mondadoriquasarvillage

The Mondadori Duomo Bookshop in Milan proves to be a cultural centre for book lovers

Since the new opening on 23 March 2023, the bookshop has recorded a total of 1.5 million visitors and an increase in sales compared to the previous store.

Due to its services, which combine innovation and tradition, the bookshop was awarded several prizes, confirming it as a unique place of culture.

In less than nine months since its opening in the heart of Milan, the Mondadori Duomo bookshop has registered 1.5 million visitors and an increase in turnover compared to the megastore previously located in the same location in Piazza Duomo. The enthusiasm that greeted the new opening testifies to its ability to meet the needs of a wide audience, becoming a unique meeting point designed to promote reading, entertainment and culture.

The bookshop has succeeded in combining technological innovation and cultural tradition with a highly distinctive concept and design, while maintaining a focus on books, with over 100,000 volumes available. In addition, with its 1,300 square metres, thematic areas and immersive, experiential and sensory spaces, Mondadori Duomo has experienced continuous growth in the number of visitors, the number of sales and, consequently, profits. 

‘We are very proud of the results achieved by Mondadori Duomo. Through the passion, dedication and professionalism of the teams involved, it represents not only a symbol for the city of Milan but a true cultural centre for an international and intergenerational audience,’ says Carmine Perna, Chief Executive Officer of Mondadori Retail, the Group that manages the largest network of bookshops in Italy. ‘The new Mondadori Duomo has proven to be a place where one can fully experience the world of books, while finding many other products and services related to culture — from music to writing, from gaming to events. Ultimately, it aims to be a place where people can meet and spread ideas, a cultural and experiential hub serving the city and anybody who is interested,’ Mr Perna concludes.

From 23 March 2023, opening day, the bookshop has also become a major destination for younger generations due to the Just Comics area — the format created by Mondadori Retail for comics fans that has intercepted the reading tastes of the youngest readers — and the range of music products, with hot new releases, a vast selection of K-pop and an extensive assortment of vinyl.

Moreover, by integrating some of the best technologies in a traditional point of sale, an all-round customer experience is ensured: simple, immediate and even more engaging.
As examples, we mention:

  • the Cilindro immersivo (Immersive Room): a place in the We Are Junior area that provides children and young people with a space for sharing and interacting with fantasy worlds; it has recorded over 1,000 visits per week. The schedule and selection of video stories is continually updated according to the preferences expressed by young customers, who can experience and be carried away by them during their time in the room;
  • Trovalibro: touch screens located on all floors of the store allow people to explore products, helping them to navigate the bookshop and locate their books easily and effectively;
  • the installation of self checkouts: 1 in 5 people use them, proving that customers have gradually become accustomed to handling payments by themselves, promoting optimal flow management.

Finally, the Mondadori Duomo Arena has become a point of reference for national and international authors and artists due to the rich calendar of events, presentations, meetings and book signings. To date, it has hosted over 200 events with international guests such as the great American director Quentin Tarantino and the American cartoonist Frank Miller, as well as many other personalities in literature, music and entertainment. For 10 days last October, the bookshop also hosted Emma Marrone’s exclusive Flagship Store for the launch of Souvenir, where the Italian singer met all her fans to sign copies of her latest album in an authentic journey through emotions and connections. There was also a merchandising point for fans to purchase products created especially for the occasion.

The innovative capacity and uniqueness of Mondadori Duomo has already received several prizes and awards:

  • Gold level LEED Certification for Interior Design & Construction (ID+C), for paying close attention in the design phase to improving energy use and the quality of interior spaces, lighting and air, water management and the use of materials with a low environmental impact;
  • special mention for the best communication project and engagement strategy by Touchpoint Awards Engagement 2023 thanks to a partnership with Absoluta;
  • the Kikilab Innova Retail Award in the Non-Food category;
  • prize for the Best Customer Experience by Forum Retail Awards 2023 – IKN;
  • finally, the Smart Retail Award – Retail Institute: overall prize in the six Best in Show categories and Best Store Design, for the unique concept developed by Il Prisma and the other partners who worked on the project. Also, for the occasion, runner-up for Best Digital Marketing, in partnership with Blimp.

For the Christmas period, the bookshop in Piazza Duomo will offer customers and visitors a unique and immersive Christmas experience based on new LED technology. Special Christmas-themed animations will be projected on the skylight throughout the month of December, carrying adults and youngsters on a sensory journey of lights, colours and emotions. The idea was developed by the artist Sergio Pappalettera, founder of Studio Prodesign, a graphic design and art studio active in visual research and experimentation known for its collaborations with leading Italian artists.

Mondadori Store is the largest network of bookstores in Italy. It is a cultural organisation active nationwide, with more than 500 stores in both large cities and small towns, an e-commerce websiteMondadoristore.it — and also a book club. Its bookshops are conceived to be places where local communities can meet and learn, and future readers can develop a love of reading. In addition to books — the core product — formats and products specific for the younger generations are also available. These include ‘Just Comics’ (dedicated to comics and illustrated volumes, from manga to graphic novels, from superheroes to major Italian authors) and ‘We are Junior’, an area designed to welcome younger readers, with books and educational games to stimulate the imagination. Mondadori Store also supports readers and users through entertainment, events and multi-channel services. The special attention placed on organising meetings with writers, singers and performing artists, workshops and activities for children (also online) has made it possible to increase the number of places to meet and opportunities to involve and interact with local customers. This has made Mondadori Bookstores an important landmark for culture and entertainment, making a difference with its responsiveness and ever-innovative offers. The Mondadori Group network is active on four sales channels: direct sales, franchising, the Internet and book club.

Mondadori Store works together with THUN for a Christmas just for book lovers

For the entire month of December, Mondadori Store will be offering its customers a THUN mug of their choice as a gift with the purchase of 3 books published by the Mondadori Group.

The limited edition mugs are decorated with the most well-known quotes by Julia Quinn, Gustave Flaubert, Francesco Sole and an ancient Arabic proverb.

Mondadori Store, the largest network of bookstores in Italy, and THUN, a leading manufacturer in the ceramic products sector since 1950, present the third edition of its special Christmas initiative that’s just for book lovers. It’s a collaboration that stems from the common ground the two companies have in their founding values, inspired as they are by tradition, respect and sharing.

Following on from the success of previous years, Mondadori Store customers will once again be able to receive a special, priceless gift this year: four new iconic limited edition porcelain Christmas mugs by THUN to share the magic of this time of the year and promote the value of reading.

Mondadori Store renews its partnership with the leading company in Home Decoration and quality gifts. It’s known worldwide for its Angels, the brand’s icon, depicted on mugs decorated with a Christmas theme and quotes from famous figures from the world of literature that many book lovers will keep with them as they enjoy their reading: from international writer Julia Quinn to famous French writer Gustave Flaubert, from the young Italian author Francesco Sole to a popular and ancient Arabic proverb.

From 1 to 31 December 2023 each mug will be available as a gift to everyone  who buys 3 books published by the Mondadori Group publishing houses – Einaudi, Fabbri Editori, Frassinelli, Electa, Piemme, Rizzoli, Sperling & Kupfer – on Mondadoristore.it and in Mondadori Stores taking part in the initiative throughout Italy.

To support the project, an ad campaign was implemented on the web, social media and national radio.

You can find information and rules at this link.

 

MONDADORI STORE
Mondadori Store is the largest network of bookstores in Italy: a cultural network active across the country through more than 500 stores in large cities and small towns alike, and online through the e-commerce website Mondadoristore.it and the bookclub formula. In addition to books, its core business, it organises entertainment, events and multi-channel services, reaching more than 20 million customers every year.

THUN SPA
Founded in Bolzano in 1950 as a ceramics workshop, THUN is an international market leader in ceramic products and quality gifts. Each piece is created and designed in Italy, with passionate craftsmanship. Over the years, the range has expanded from ceramics to tableware, from home furnishings to accessories. THUN, known to many for its historical ceramic figures, is now loved by many enthusiasts for its evergreen captivating collections and exclusive creations, true limited editions. Alongside the great classics, such as the famous Angel, there are new icons like teddy bears, pandas and koalas. Not only porcelain, which has been successfully featured for years in the coffee-on-the-go line, but also innovation have been both the main characteristics of the iconic brand products, with the inclusion of new natural and eco-sustainable materials such as glass and wood. They’re excellent interpreters of a more contemporary style and a more functional and modern living proposal.

“Wrap a Book, Give the Future”

Oxfam Italia and Mondadori Store are once again collaborating in favour of inclusive education, with the third edition of their Christmas initiative

Guaranteeing inclusive education for all. This is the challenge that Oxfam is launching, for the third year running, together with Mondadori Store through their Christmas project “Wrap a Book, Give the Future”. Until 24 December, you can have your Christmas presents wrapped by the Oxfam volunteers present at Mondadori bookshops taking part in the initiative in major Italian cities.

The project is part of a partnership between the largest bookshop network in Italy, Mondadori Store, and Oxfam, the international confederation of non-profit organisations dedicated to reducing global poverty, helping and supporting families in socially difficult situations, and providing support for children’s education.

For more than 20 years, Oxfam has been active in Italy and around the world with programmes to combat educational disadvantages and spread the principles of global citizenship education aimed at cultural inclusiveness, which is perfectly in line with the objectives of the Mondadori Retail network and the entire Mondadori Group.

The funds raised in previous years have been invaluable in supporting thousands of young people with remedial classes and motivational and educational support in secondary schools.

Once again this Christmas, you can participate in the “Wrap a Book, Give the Future” initiative, aimed at guaranteeing equity and equal access and success at school for the most vulnerable students through emotional, motivational and educational support, thus keeping them from the risk of educational exclusion and dropping out of school. A small donation can be made directly at participating bookshops and also online at the dedicated page: https://www.oxfamitalia.org/mondadori/.

For three years now, Oxfam, with the support of Mondadori Store, has been committed to reducing school dropout rates and educational disadvantages, improving access to sociocultural services for families with severe economic difficulties. This year’s project involves over 150 schools, more than six thousand students and hundreds of teachers. The goal is to build inclusive schools by offering innovative teaching methods and exchange opportunities with other European schools, strengthening support for children at risk of dropping out, offering remedial courses in language and various scholastic skills, and, finally, instituting language mediation activities aimed at foreign students.

Through the collaboration between Oxfam and Mondadori Store, numerous activities will be held in several cities to animate and upgrade environments frequented by young people both in and out of school.

“The European main goal is to reduce the school dropout rate to 9% by 2030 and, despite progress in recent years, Italy is still at 12.7%,” says Roberto Barbieri, General Director of Oxfam Italia. “This is why our work this year is once again aimed at supporting schools that do not leave anyone behind, are attentive to the well-being of pupils and teachers, work in synergy with local resources and bring innovation to teaching. This commitment is aimed primarily at young people in the “peripheries” of our cities who experience greater social hardship and risk being left on the margins. We would like to thank Mondadori Store for their support, which helps us to be even more effective,” Barbieri concludes.

“School exclusion risks becoming even more severe for certain sections of the population, in a global situation of uncertainty and economic crisis such as the one we are currently experiencing. As publishers and booksellers, we have the responsibility to offer support to ensure a better future for children and young people. We are therefore continuing our commitment alongside Oxfam, aware that culture and education are primary channels for promoting inclusiveness, social cohesion and growth for all, in line with the sustainability objectives of the entire Mondadori Group,” says Francesco Riganti, Marketing Director of Mondadori Retail.

The initiative by Mondadori Store and Oxfam is part of the social responsibility path that the Mondadori Group has long undertaken, including through a series of activities to support communities, from promoting reading and education to training, social assistance and health care.

 

WRAP A BOOK GIVE THE FUTURE
#WEAREOXFAM
#MONDADORISTOREXOXFAM
TAG
@OXFAMITALIA @MONDADORISTORE

About Oxfam
Oxfam is a global movement of people who fight inequality to overcome poverty in 86 countries around the world. It saves and rebuilds lives in emergencies, promotes sustainable development and works to build a future without inequality where essential rights are guaranteed for everyone, everywhere, and no one is left behind.

About Mondadori Store
 Mondadori Store is the largest network of bookstores in Italy. It is a cultural organisation active nationwide, with more than 500 stores in both large cities and small towns, an e-commerce website — Mondadoristore.it — and also a book club. In addition to books, its core business, it organises entertainment, events and multi-channel services, reaching more than 20 million customers every year.

Oxfam Special Projects Press Office
BertelliPigola Pr & Communication
press@bertellipigola.com

Oxfam Italia Press Office
Mariateresa Alvino – 348.9803541 mariateresa.alvino@oxfam.it
David Mattesini – 349.4417723 david.mattesini@oxfam.it

Mondadori Group Press Office
pressoffice@mondadori.it
Tel. 02.75423159

New Mondadori Point in franchising opens in the centre of Capo d’Orlando

After eight months of inactivity, the historic Point in Capo d’Orlando (ME) has reopened its doors under the format and concept of the Mondadori Store, the largest network of bookstores in Italy. The official opening to the public – Monday 27 November – will be preceded by the official opening on Sunday 26 November from 6.30 p.m., with local dignitaries in attendance.

“We are proud and honoured to reopen the store in Capo d’Orlando, which has always been a meeting place and a reference point for the entire district since 1965,” said Mondadori Store franchisee, Anna Emanuela Coci, former owner of an independent stationery store. “After an eight-month closure, and with the support of Mondadori Store, we will revive the bookshop with commitment, passion, and determination. We intend to offer our customers a wide range, not only of books, but also of cultural events that will attract all the public in the area”, finished Coci.

Capo d’Orlando’s Mondadori Point, operated as a franchise, is part of the greater network project to create a real cultural network throughout Italy and offer meeting and gathering places for readers of all ages. Thanks to a team of professional booksellers who will guide customers in their choices, satisfying their reading tastes, and also due to its strategic and central location, which offers the possibility of organising book signings and literary events, the Capo d’Orlando bookstore provides the public with a centre exclusively dedicated to the world of books, culture and entertainment.

The store, which has a surface area of approximately 90 metres square, focuses mainly on books, with a selection of about 4,000 titles, ranging from the great classics to best sellers, including fiction, non-fiction and other categories. And for young readers, there’s the We are Junior format, which includes educational and illustrated games to stimulate the imagination with the strangest stories, as well as the innovative Just Comics department, dedicated to manga and comics. To expand the store’s offer, there is also an area dedicated to stationery products, gift boxes, gift cards and a selection of eReaders.

The Capo d’Orlando bookstore also serves readers online: customers can stay updated on all the initiatives planned through its Instagram page. They can also get in touch with the bookstore via the digital services on Mondadoristore.it to check for the availability of a book, order it and pick it up at the store by choosing from a catalogue of over 1 million titles.

 

The new Mondadori Point is part of the renewal and development plan of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. A cultural network active throughout the country and also online with the e-commerce site Mondadoristore.itand the bookclub formula, which, in addition to books – the core of the offer –, provides entertainment, events and multichannel services, to reach more than 20 million customers every year.

MONDADORI POINT
Mondadori Point Bookstore Capo d’Orlando
Address: Piazza Matteotti 8, 98071 Capo d’Orlando (ME)
Opening hours: Mon–Sat 9:00-13:00/16:30-21:00; Sun 17:00-21:00
Tel: 0941.1830396 / 347.7330839 / 349.1038253
Email address: mondadoripoint.capodorlando@gmail.com
.IG

Mondadori Bookstore | MA opens in Reggio Emilia in the historic Galleria Centrale building

Green, smart and young: three words that perfectly describe the Mondadori Bookstore | MA format that has been conquering the peninsula since 2022. Tomorrow, its ninth store will open to the public in Emilia Romagna. The bookstore, located in the Galleria Centrale building in Reggio Emilia, is located inside “Il Mercato”, a new food market concept (https://www.ilmercatodireggio.it/) based on the pillars of sociality, sustainability, art, culture and design.

The format is inspired by the ideology of MA (), which draws from Japanese culture and the concepts of ‘pause’ and ‘interval’. The new bookshop sees itself as a space where people can break away from their hectic everyday life and nourish their minds, becoming a new magnet for the cultural life of the area, available to all readers.

The winning mix of multimedia, comfort and sustainability creates a reader-friendly, 150-square-metre space with architecture, photography, literature, fiction and many other areas where we find this Japanese-style concept, presented under the Neapolitan influence of the format’s creators. Tall, curved furniture reminiscent of the trunks of large trees, bonsai trees, snake plants: everything in the bookstore evokes nature and eco-sustainability, from the recycled wood frames in the photo gallery area to the tallest of the shelves.

The new Mondadori Bookstore | MA houses 26,000 titles – in addition to those available online – including manga, comics, toys, educational games and illustrated books to stimulate curiosity and give a nod to the youngest readers. Between shelves of fiction, non-fiction, miscellaneous works, classics, gadgets, interactive totems and reading and relaxation corners, visitors – supported by passionate, professional booksellers – will be able to have a totally new shopping experience and, at the same time, enjoy fun moments thanks to literary events and book signings.

 

MONDADORI I MA expresses an innovative eco-friendly, young and smart bookshop concept that gives the nod to Generation Z and beyond. A philosophy that is expressed through architectural choices and the materials used to create them, in editorial proposals and initiatives. The eco-sustainable cultural concept originated from the entrepreneurial background of the Neapolitan-minded creators and Mondadori Retail, the company that manages the largest network of bookshops in Italy, Mondadori Store. Present throughout Italy with 9 stores in Udine, Gravellona, Milan, Turin, Reggio Emilia, Grosseto, Salerno, Sestu and Catania.
Join MONDADORI I MA from Udine to Catania. Further openings are planned in major Italian cities in 2023, including Naples (Galleria Umberto I) and Rome (Maximo Shopping Centre).

MONDADORI I MA
Address: via Emilia San Pietro 17, 42121 Reggio Emilia (RE)
Hours: Mon-Sun 09.00-21.00
Telephone: 0522.201594
Email address: reggioemilia@mooks.it
IG: @choose.MA – TikTok: https://www.mondadoristore.it/negozi

Benedetta Serpe
mondadorima.social@gmail.com
Tel: 333.9008660

Mondadori Group Press Office
pressoffice@mondadori.it
Tel. 02.75423159

The Mondadori Store concept in the medieval village of Conversano

On Saturday 11 November, Mondadori Store, the largest network of bookstores in Italy, opens a new Mondadori Bookstore in Conversano (BA), a city of medieval origin.

The new bookstore developes over a 70 square meter surface and further strengthens the country’s already extensive Mondadori Store network in Italy by making a new hub, exclusively dedicated to the world of books, culture and entertainment available to the public.

“Opening a Mondadori Bookstore in the village of Conversano has the objective to create a true cultural network for the area and a meeting point for readers of all ages – in line with the goals of the Mondadori Store network and with the intention of encouraging sociality and reading, also through collaboration with cultural associations engaged in the promotion of books”, comments Salvatore Iumiento, on his eleventh opening as a Mondadori Store affiliate.

The Bookstore focuses on books by offering a selection of approximately 7,000 titles, ranging from great classics to best sellers, also targeting young readers with the We are Junior format, which includes educational and illustrated games aimed at stimulating their imagination through interesting stories, and the innovative Just Comics section dedicated to manga and comics. The store’s offer is further broadened thanks to an area dedicated to stationery products, gift boxes, gift cards and a selection of eReaders.

The Mondadori Bookstore of Conversano also serves readers online: customers can stay updated on all the initiatives planned through its Facebook and Instagram pages. The same can also get in touch with the bookstore via the digital services of Mondadoristore.it to check for the availability of a book, order it and pick it up at the store by choosing from a catalogue of over 1 million titles.

 

The new Mondadori Bookstore continues the renewal and development plan of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller centres. A cultural network active throughout the country, online with the e-commerce site Mondadoristore.it and the bookclub formula, which, in addition to books – the core of the offer –, provides entertainment, events and multichannel services, to reach more than 20 million customers every year.

MONDADORI BOOKSTORE
Address: Via G. Matteotti, 21, 700014, Conversano (BA)
Opening hours: Mon-Sat 9 a.m.-1 p.m./4 p.m.- 8 p.m. and Sun 10 a.m.-1 p.m./4 p.m.- 8 p.m.
Phone: 080.6923302
E-mail: mondadori.conversano@gmail.com
FBIG

Mondadori Bookstore opens in Milan’s new Merlata Bloom

The new bookstore joins more than 500 stores - including direct retailers and franchises - distributed throughout Italy, and confirms Mondadori Store as a market leader and promoter of culture and entertainment.

Mondadori Store, the largest network of bookstores in Italy, opens for the public at Merlata Bloom Milan. This new Lifestyle Center at the heart of the largest urban transformation project in Italy, in the north-west district of Milan, provides the public with an innovative space completely dedicated to culture and entertainment.

The directly operated Mondadori Bookstore is part of a wider project to redevelop the entire surrounding urban area through the construction of an ecosystem based on the highest standards of modern urbanism, where technology, entertainment, culture, daily life, and commerce coexist in perfect harmony with respect for sustainability and biodiversity.

“It is with pride and satisfaction that we inaugurate a new Mondadori Store within the Urban District of Milan. This opening is part of our strategy to continuously renew and develop our network, which has more than 500 stores, both directly operated and franchised, distributed throughout Italy,” says Carmine Perna, the CEO of Mondadori Retail.

Today, the Mondadori Store network serves more than 20 million customers every year, both in directly operated and franchised stores and on Mondadoristore.it

“In 2023, we also consider it a priority to invest in the development of physical bookstores, enriching our offerings while looking towards innovation, and optimizing our digital and cultural services. Innovation has been fundamental in our transformation and development, with effects on our people, organization, format, and technology. Mondadori Retail has not only achieved the expansion goals it has set for itself, but has also been able to respond in an increasingly timely manner to the needs of local communities by promoting and spreading culture in all its forms,” Perna says.

The continuous development and renovation of existing bookstores, the enrichment of services and offerings, and a focus on books have enabled the Mondadori Store bookstore network to strengthen its role in the market and record a 5.9% growth in revenues as of 30 September 2023 compared to the same period in 2022. In addition, continuous innovation in the format and optimization of assortments has enabled the network to increasingly approach the needs and reading habits of new generations by rethinking new areas dedicated to comics, manga, fantasy, and romance.

All Mondadori Bookstores are also confirmed as sociocultural centres due to the numerous events organized by the bookstores: presentations, book signings, and initiatives for schools such as Alunni in libreria (Pupils in bookstores), which aims to familiarize students with local bookstores, and Scrittori in classe (Writers in the Classroom), aimed at introducing young people to the literary world of reading and writing.

Mondadori Retail also focuses on bookseller teams, with specific professional development initiatives designed to foster and enhance the relationship with readers through digital tools, including social media.

Finally, there is no shortage of promotional initiatives designed for customers, such as one that is currently underway: the Manga Tote Bag is free until 26 November with the purchase of 3 manga books, either on the website or at participating bookstores.

The 240-square-metre bookstore at Merlata Bloom Milan shopping centre offers more than 10,000 titles, from best sellers to classics, including fiction, non-fiction, and other various genres. And for young readers, there is the We are Junior format, which includes educational games and illustrated books to stimulate children’s imagination with the most curious stories, as well as the innovative department Just Comics, dedicated to manga and comics. Other features of the store include a stationery area, which also includes gadgets, toys, gift boxes, gift cards and the Kobo e-reader.

The Mondadori Bookstore also serves online readers: customers can stay up to date on all the initiatives through its Facebook and Instagram pages. They can also contact the bookstore through Mondadoristore.it digital services to check if a book is available, order it, and pick it up in store, choosing from a catalogue of over a million titles.

 

The new Mondadori Bookstore follows the renewal and development plan of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. A cultural network active throughout the country, online with the e-commerce site Mondadoristore.it and book club, which, in addition to books — the core of the offering — provides entertainment, events, and multichannel services, reaching more than 20 million customers every year.

Merlata Bloom Milan is the Lifestyle Center developed by Merlata Mall S.p.A. at the heart of the largest urban transformation project in Italy, in the north-west district of Milan. A commercial anchor and plaza connecting the Uptown residential district and the MIND Innovation District, it holds 70,000 square metres of new opportunities, including new brands and experimental concept stores, including 210 retail spaces with 43 innovative F&B concepts, with new office hub and a state-of-the-art multiplex cinema. Harmony with the surrounding urban park is guaranteed by the public plaza, sky Garden, and cycling path, along with sustainability-conscious architectural, technical, and systems design solutions that provide an opportunity to experience green areas, even in the city.

MONDADORI BOOKSTORE
Merlata Bloom Milan Shopping Centre
Address: Via Gottlieb Wilhelm Daimler, 20156 Milan (MI) Opening hours: Mon–Sun 9 a.m. – 10 p.m.
Phone: 02.47720000
Email address: libreria.merlatabloom@mondadori.it
FBIG @mondadorimerlatabloom