Mondadori Store

On Monday, 15 July at 3 p.m., Mondadori Bookstore | MA, the new eco-sustainable bookstore concept, will open to the public in Vigevano (PV) at the Il Ducale Shopping Centre.

With this new store – the second in Lombardy – the number of Mondadori Bookstore | MA stores in Italy rises to 12: innovative cultural hubs, dedicated to spreading culture and promoting reading and entertainment, while fully respecting sustainability.

The bookstore format is inspired by the Japanese philosophical concept of MA (間), “an undefined space between heaven and earth where man can empty his mind and nourish his soul”, said Antonio Serpe, Chief Retail Officer of the Mondadori Bookstore | MA Italia bookstores. The bookstore describes itself as a ‘young, green and smart’ space, where people can take a break and get away from the hustle and bustle of everyday life, devoting themselves to reading and getting in harmony with nature. A completely innovative way of understanding, promoting and doing culture.

The new Mondadori Bookstore | MA in Vigevano has an eco-friendly vibe, from the materials used for its construction — marine poplar, recycled iron and sustainable water-based paints — to the design itself — tall, curved furniture reminiscent of tree trunks, bonsai trees and sansevieria that personalises the 150 m² space. The store also offers more than 30,000 titles, from the great classics to best sellers, including fiction, non-fiction, detective stories and more. And that’s not forgetting the We are Junior department, which includes children’s books, educational games and illustrated fairy tales to stimulate little ones’ imagination; and the innovative Just Comics department dedicated to manga and comics for Generation Z. There is also a space dedicated to exhibitions and photo displays, which will host ‘L’ultima Luce’ (The Last Light) by artist Alessandro D’Amore for the opening, as well as a forum dedicated to events, ready to host presentations and signings, and, finally, a free reading zone.

Mondadori Store, the largest network of bookstores in Italy will inaugurate a new store in Rome on Saturday, 13 July, located in Via dei Prati Fiscali, close to the Montesacro district, one of the capital’s most well-known areas.

With this opening, the public will have a new interactive meeting place and a true cultural stronghold entirely dedicated to the world of books and entertainment, which will expand the already extensive network of Mondadori Bookstores in the area.

“This is the fourth bookstore I have opened in Rome with my children, after the ones in Torrevecchia, Boccea and Piazza Vittorio Emanuele, and of all of them, it’s the largest one with the most products. The aim is to create a meeting place for the many families and to therefore be a true cultural stronghold throughout the Rome area”, said Francesco Mari, Mondadori Store franchisee. “I have found the Mondadori Store to be network a key strategic partner to help encourage and promote cultural experiences such as book talks and events in bookstores, aimed at all the inhabitants of the area, but above all to collaborate synergistically with local schools, organising workshops exclusively dedicated to students”, Mari concludes.

The new bookstore covers 170 m² and offers a selection of 15,000 titles, from the great classics to best sellers, including fiction, non-fiction and miscellaneous. Special attention is paid to younger readers with the We are Junior format, which includes educational games and picture books to stimulate their imagination with the strangest stories, and the department dedicated to the manga and comics phenomenon Just Comic. There is also a permanent area dedicated exclusively to events. Areas dedicated to #BookTok, for the new generation of readers, local publishing, as well as stationery, toys, gift cards and gift boxes, also expand the store’s offer.

The Mondadori Bookstore in Prati also serves reads online: customers can get updates on the Instagram page. They will also be able to get in touch with the store through the Mondadoristore.it digital services to check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles.

Mondadori Store, the largest network of bookshops in Italy, presents to the public its new concept of bookshop, located in the Campania Shopping Centre in Marcianise, the largest shopping centre in the region.

The inauguration and ribbon cutting will take place on Tuesday 16 July at 10:30 a.m.

This Mondadori Bookstore, in the Province of Caserta, offers entirely new spaces, layouts and furnishings that enhance and highlight the wide range of books available, as well as service that is increasingly attentive to the needs of every reader, providing a point of reference for all culture, reading and entertainment lovers.

‘We are happy to present the bookstore in Marcianise to the public in Campania, creating a true cultural reference point for the entire region. Today, the shop has a completely renewed layout and range, in line with our Mondadori Store format. This project is part of the strategy of continuous renewal, enhancement and development of our network of bookshops, once again confirming Mondadori Group’s commitment to spreading culture and promoting reading through strong outlets around Italy, from large cities to small towns,’ said Carmine Perna, Managing Director of Mondadori Retail.

The new point of sale, with an area of 1000 m², offers more welcoming spaces — bright, modern and innovative — that enhance and emphasise the vast product range of Mondadori Store: a catalogue of more than 25,000 titles — from best sellers to the great classics, including fiction, non-fiction and miscellaneous topics — e-readers, stationery products, gift boxes and gift cards. There is also a We are Junior area specifically designed for young readers. In this section, even the youngest readers can find a rich selection of books, illustrated fairy tales and educational games. The bookstore also houses a wide selection of comics and manga in the dedicated Just Comics department, with superhero comics and graphic novels. Finally, the bookstore works with the shopping centre to offer a rich calendar of events, meetings and signings with some of the best-known personalities in entertainment.

The Mondadori Bookstore in Marcianise also serves readers online: customers can keep up to date through the Facebook and Instagram pages. They will also be able to get in touch with the store through Mondadoristore.it digital services to check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles.

Mondadori Store, Italy’s largest bookstore network, will inaugurate a new bookstore tomorrow in Termoli (CB) in Corso Umberto I, a central area of the city just a few steps from the railway station and the main square.

The store – led by a team of professional booksellers – expands the already extensive Mondadori Store network in the area, in line with the network’s strategy of spreading culture, encouraging reading and creating real centres dedicated to the world of books and entertainment.

“I am delighted to work on this project with the Mondadori Store network of bookstores, since we share the same goals: to develop places dedicated to culture, making it accessible to everyone and satisfying the tastes of an increasingly varied public”, said franchisee Antonio Verderame, who has now opened his twelfth bookshop after three other stores in Salerno and Pagani, Mercato San Severino, Cava de’ Tirreni, Castellabate, Manduria, Baronissi, Arezzo and Pontecagnano Faiano. “Furthermore, by focusing on the quality of the shopping experience, multi-channel services and events, we always put the needs of our customer-reader first”, the franchisee concluded.

The new bookstore covers 50 m² and offers a selection of around 5,000 titles, from the great classics to best sellers – including fiction, non-fiction and miscellaneous works – and that’s not forgetting early readers with the We are Junior format, which includes educational games and illustrated books to stimulate children’s imagination with the most fascinating stories, and the department dedicated to the phenomenon of manga and comics, Just Comic. Areas dedicated to #BookTok, for the new generation of readers, local publishing, as well as stationery, toys, gift cards and gift boxes, also expand the store’s offer. 

Il Mondadori Bookstore di Termoli also serves readers online: customers can be updated on all the activities and events planned through the Facebook and Instagram pages. They will also be able to get in touch with the store through the Mondadoristore.it digital services to check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles.

Mondadori Store, the largest network of bookstores in Italy, is opening a new shop dedicated to the world of entertainment, books and culture in Pomigliano d’Arco (NA) tomorrow, Wednesday 3 July at 5:30 p.m.

The library fits into a central, strategic area in southern Italy, with the aim of spreading culture and promoting reading to the widest possible audience and particularly among the younger generations, in line with the network’s mission.

‘After 15 years’ experience in retail with Mondadori Store, I have finally realised my dream of opening my own bookstore in the city where I was born,’ says Mondadori Store franchisee Marina Iasevoli. ‘Together with the network of bookshops, we will continue to grow and develop our business, promoting culture in all its forms and aiming to meet the different needs of an increasingly varied public, even through workshops, reading groups and meetings with authors. Together with my partner Pasquale Avallone, we want to embrace the younger generation in particular. The aim is to create effective communication between us and the schools, so that young people can come to the bookstore, even if it is only for advice, to consult a text or to exchange opinions,’ Marina concludes.

Expanding the already extensive network of Mondadori Stores, the new bookstore in Pomigliano d’Arco covers 90 sq. m and offers a selection of around 4,000 titles, from the great classics to best sellers — including fiction, non-fiction and others. Particular attention is paid to early readers with the We are Junior format, which includes educational games and illustrated books to stimulate children’s imagination with the most fascinating stories, and the department dedicated to manga and comics, Just Comic. Areas dedicated to #BookTok, for the new generation of readers, as well as stationery, gift cards and gift boxes, also expand the store’s offer. 

The Mondadori Bookstore in Pomigliano d’Arco is completely at the service of readers at the shop, not only with the support of a specialised and highly qualified staff, but also online. Customers can keep up to date through the Facebook and Instagram pages and get in touch with the store through Mondadoristore.it digital services to check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles.

Mondadori Store, the largest network of bookstores in Italy, opens a new store dedicated to the world of books, culture and entertainment in San Giorgio a Cremano (NA) tomorrow on Thursday, 6 June at 6 pm.

The new Mondadori Bookstore – which expands the already extensive Mondadori Store network – shows itself to be a true cultural stronghold for locals, tourists, and especially the younger generation. The bookstore fits into a central and strategic environment, supported by the presence of schools, in line with the network’s objective of spreading culture and promoting reading to the widest possible audience.

“Our family has been carrying on the bookstore tradition for a long time. The first bookstore has a long history rooted in this region. It was founded in 1980 in San Giorgio a Cremano based on the vision of my father, Antonio Marsiglia, who from the very beginning specialised in collecting and selling books of all kinds”, said Daniela Marsiglia, Mondadori Store franchisee. “Since that time, we haven’t stopped growing and developing our business, always looking to meet the different needs of a market that has become increasingly large and demanding, and updating our stores with modern computer systems. Today, thanks to the support of Mondadori Retail, we have been able to open this new store in San Giorgio a Cremano, thus strengthening our role as a cultural outpost throughout the Vesuvian area”, finished the franchisee.

The new bookstore covers 110 m² and offers a selection of around 10,000 titles, from the great classics to best sellers – including fiction, non-fiction and miscellaneous – with a particular focus on early readers with the We are Junior format, which includes educational games and illustrated books to stimulate children’s imagination with the most fascinating stories, and the department dedicated to manga and comics, Just Comic. Areas dedicated to #BookTok, for the new generation of readers, local publishing, as well as stationery, toys, gift cards and gift boxes, also expand the store’s offer. 

The Mondadori Bookstore in San Giorgio a Cremano is entirely dedicated to readers not only inside the store, thanks to the support of specialised and highly qualified staff, but also online. That’s why customers can get updates via theFacebook and Instagrampages or get in touch with the store through the Mondadoristore.it digital services. With this service, they can check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles.

Mondadori Store, the largest bookstore network in Italy, will inaugurate the bookstore in Marzano Appio (CE) inside the Plaza Shopping Centre today at 10 a.m. Mondadori Store further expands its already extensive network of bookstores, providing the public with a new standard dedicated to the world of books, culture and entertainment in the Caserta province.

“The Mondadori Bookstore in Marzano Appio – a municipality of medieval origin that owes its name to the famous Marzano family – responds to the desire to create a true cultural stronghold for the region in a place that’s already steeped in history”, said Salvatore Iumiento, when asked about his eleventh bookstore as a Mondadori Store franchisee, after the previous opening in Conversano (BA). “The goal, which we share with the network, is to offer a meeting place in the area for readers of all ages, encouraging sociability and reading, which we’ll also be able to accomplish thanks to collaborating with cultural associations engaged in the promotion of books”, Iumiento finished.

The new bookstore covers 150 m² and offers a selection of around 18,000 titles, focusing on books, from the great classics to best sellers, without forgetting early readers with the We are Junior format, which includes educational games and illustrated books to stimulate children’s imagination with the most fascinating stories, and the department dedicated to the phenomenon of manga and comics, Just Comics. There is also an area dedicated to stationery, along with gift boxes, gift cards and a selection of eReaders to expand the store’s offer.

The Mondadori Bookstore in Marzano Appio also serves readers online: customers can be updated on all the activities and events planned through the Facebook and Instagram pages. They will also be able to get in touch with the store through the Mondadoristore.it digital services to check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles.

Mondadori Store, the largest network of bookstores in Italy, will inaugurate a new bookstore in Pontecagnano Faiano (SA), in Corso Italia, 18/20, near the Piazza Sabbato, town centre, on Saturday, 25 May at 10.00 a.m.

The new Mondadori Bookstore will offer the entire public in the town of Salerno, which is already home to the Costa d’Amalfi airport and which is undergoing urban development, a centre entirely dedicated to the world of books, culture and entertainment, thus creating an interactive meeting point and a true cultural reference point for locals and tourists alike.

The Pontecagnano Faiano bookstore – led by a team of young booksellers – expands the already extensive Mondadori Store network in the area, in line with the network’s strategy of spreading culture and promoting reading.

“I am happy to create this project with the Mondadori Store network of bookstores, since we share the same goals: to develop places dedicated to culture throughout Italy, making it accessible to everyone and satisfying the tastes of a wide public”, said franchisee Antonio Verderame, who has now opened his eleventh bookstore after the three in Salerno and those in Pagani, Mercato San Severino, Cava de’ Tirreni, Castellabate, Manduria, Baronissi and Arezzo. “Furthermore, by focusing on the quality of the shopping experience, multi-channel services and events, we always put the needs of our reading customers at the centre of our work”, he added.

The new bookstore covers 70 m² and offers a selection of around 11,000 titles, from the great classics to best sellers – including fiction, non-fiction and miscellaneous – and that’s not forgetting early readers with the We are Junior format, which includes educational games and illustrated books to stimulate children’s imagination with the most fascinating stories, and the department dedicated to manga and comics, Just Comic. Areas dedicated to #BookTok, for the new generation of readers, local publishing, as well as stationery, toys, gift cards and gift boxes, also expand the store’s offer. 

The Mondadori Bookstore in Pontecagnano Faiano also serves readers online: customers can be updated on all the activities and events planned through the Facebook and Instagram pages. They will also be able to get in touch with the store through the Mondadoristore.it digital services to check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles.

Kobo Italia, in partnership with Mondadori Store, presents“Kobo Colour Days“. These events and activities will converge both digital and physical worlds, offering the public, for the first time, the opportunity to immerse themselves in the universe of digital colour reading.

The protagonists are Kobo’s new colour eReaders which, following their launch on the Italian market, are ready to be explored and touched. This unique experience will be offered at the Mondadori Duomo bookshop. On 17-26 May, from 10.00 am to 7.00 pm, you will have the opportunity to experience the latest technological innovations during a series of engaging activities specifically designed to celebrate the power of colour in digital reading. A dynamic and fun experience, a chance to explore new dimensions of colour and creativity.

“We are thrilled about this new partnership with Kobo, and the opportunity to support such a novelty in publishing and digital reading, namely the new colour devices. Working alongside ground-breaking players, such as Kobo, allows us to offer customers increasingly immersive and innovative reading experiences, besides traditional hard copy books. The aim is to enhance reading as a cultural practice in all its forms, ensuring it is accessible to everybody,” says Francesco Riganti, Marketing Director of Mondadori Retail.

“This event, organised to present our new colour eReaders, also reflects Kobo’s commitment to promoting innovation in the scene of digital reading. We want to make reading a richer and deeply engaging experience for book lovers at all levels. We can achieve this with Mondadori Store, the largest network of bookshops in Italy, by offering readers a dynamic and engaging experience to explore new dimensions of colour and creativity,” says Lorena Landini, Senior Marketing Manager Kobo.

The activity programme is given below:

• ”Armocromia, the colour harmony of Personality” | 17-18-19 May, 10.00 am – 7.00 pm
  The “Colour School” experience enables you to identify the dominant colour of your personality, and the corresponding reader profile through a certified test.

• ”CruciColour: quest for the hidden message” | 20-21-22 May, 10.00 am – 7.00 pm
  CruciColor is a crossword puzzle enriched with original puzzles and quizzes, which challenge participants to guess the hidden words and unravel Kobo’s message. Solutions can only be found by exploring the features of the new Kobo colour devices.

• “Colour Masterclass: diving into the heart of stories with Ilenia Zodiaco” | 23 May, 3.00-4.00 pm + “Be judged by your cover: customise your cover”, 10.00 am – 7.00 pm
  The masterclass, held by content creator Ilenia Zodiaco, explores the beauty of colour books, sharing creative doodling and note-taking techniques with participants.
  She also suggests how to highlight favourite readings in an… unforgettable way. All that could only be done on paper, can now also be done digitally. Indeed, Ilenia Zodiaco, together with other influencers who are book-lovers, will show participants how to further customise their eBooks.

• Customising Kobo Covers with “Art and Magic” | 23-24-25-26 May, 10.00 am – 7.00 pm
  The initiative proposed by “Art and Magic” shows participants how to customise their Kobo covers, turning them into unique works of art. Each participant may choose the best way to personalise their cover, which can be either brought from home or purchased in the shop.

Moreover, on 17-26 May, all customers who purchase a Kobo Clara BW, or a Kobo Clara Colour or a Kobo Libra Colour will have an instant 50% discount on covers and Kobo Stylus 2, purchased along with the device. The offer is only valid on these dates, and only at the Mondadori Store in Piazza Duomo, Milan.

To register for the event, visit the dedicated Facebook page.

Rakuten Kobo is the world’s digital book retailer created by and for book lovers. Owned by Rakuten Group, Inc. with branch in Tokyo and head office in Toronto, millions of Rakuten Kobo users worldwide can read anytime, anywhere and on any device. With a mission to improve the lives of all readers, Rakuten Kobo connects readers to stories by carefully drawing up a customised selection of eBooks and audio books, besides proposing the best eReaders and apps dedicated to reading. Launched with the sole aim of ensuring an easy life for readers, Kobo’s open platform allows people to fit reading into many moments of their busy lives. Read more about Rakuten Kobo:https://www.kobo.com/ca/it.

Mondadori Store is the largest bookstore network in Italy, counting more than 500 stores in cities and smaller towns. This cultural organisation is active throughout the country, online with the e-commerce website Mondadoristore.it, and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

Mondadori Bookstore | MA opens in Naples, at the monumental Galleria Umberto I.

The bookshop overlooks Teatro Salone Margherita, the historic café-chantant, the highest expression of the Neapolitan Belle Époque, in the San Ferdinando district, in the heart of Naples. Featuring furnishings, which harmonise with the Art Nouveau atmosphere of the venue, the bookshop tunes into the period architectural traits, combining them with the corporate philosophy of MA (間): environmentally friendly, smart and young. The Japanese philosophical concept can be interpreted as an interval, a pause and an “indefinite space between heaven and earth where man can rest, free the mind and nourish his soul”, says Antonio Serpe, Chief Retail Officer of Mondadori Bookstore | MA Italy. “A time to stop the hectic pace of everyday life, devote oneself to reading, and tune into nature, thus defining an entirely innovative way of understanding, promoting and making culture,” concludes Serpe.

“As Mondadori Retail, we are proud to cooperate in this initiative. The strength of the MA format is based on the conviction that investing in cultural projects capable of adapting to both present and future challenges, fully respecting people and their work, will contribute to the evolution of even consolidated business models,” says Carmine Perna, CEO of Mondadori Retail. “From the outset, Mondadori Retail shared the vision and objectives of creating a cultural and experiential hub at the service of the community. The intention was to make it a venue for the promotion of reading, entertainment, environmental sustainability and culture in its broadest sense,” concludes Perna.

The Mondadori Bookstore | MA is a fusion concept inspired by Japanese culture and translated from simple ideas into concrete projects by the firm Ricciardi Architetti, in partnership with architect Selene Amico. Tall furniture echoing the natural line of tree trunks creates a gallery that envelops visitors, inviting them to breathe in culture and make it their own, both stimulating and satisfying their curiosity. Combined with bonsai trees and sansevierias – not a random choice, as they purify the air from benzene -, everything in the bookshop recalls nature and environmental sustainability, from lamps to design accessories, from architectural choices to the quality of materials – marine poplar wood and recycled iron -, skilfully processed by master carpenters and  Coppola‘s historical partners. Moreover, ecological water paints, used for walls, can reduce the amount of free formaldehyde in the environment by 80%, while floating floors diminish environmental impact concerning the installation of all systems.

“The Galleria project is the highest expression of our philosophy of placing culture and art, in all forms of expression, at the centre of nature, to bring nature as close as possible to people, especially young people. The aim is to offer a deep emotional experience, leaving everybody free to define their own cultural paths and choices, but also to rely on and be advised by our trained staff of booksellers. Naples is the ideal city for this ambitious project as Neapolitans are passionate readers. Hence, we have invested around 1.9 million euro, and created 18 new job openings. The new location will also house a 300 sq.mt. office area for Mondadori Bookstore | MA offices,” says Serpe.

“The one in Naples (Italy’s flagship store) is our twelfth store. It will soon be followed by two new branches in Pavia, precisely one in the heart of the city in Via Cavour, and the other in the province. Thus, we continue our commitment to open bookshops not only in big cities, but also in the suburbs, to enable young people to get closer to reading, thus promoting a better future for them,” says Nello Nunziata, Head of the Store Development Division.

Mondadori Bookstore | MA in Naples covers a surface area of 1,000 sq.mt, with an offer of 148,000 books spanning great classics and best sellers – including fiction, non-fiction and miscellaneous. The We are Junior area includes children’s books, educational games, and illustrated fairy tales to stimulate the imagination of kids. Finally, the innovative section Just Comics, centred on mangas and comics, summons Generation Z. There is also an area dedicated to music and  cinema, with a wide selection of CDs, vinyl records and DVDs. The venue also presents a book buvette area, a free coworking hub, reading space reserved for reading and study, a space for wine tastings, and an exclusive area for events, designed to host some of the leading figures in the local, national and international art scene. Two large touch screen totems allow social interaction, while click & collect, and self checkouts allow customers to buy online on the bookshop’s website and collect in store. Trovalibro, Book Finder, locates the desired book among those available in store, thus making the reader’s experience in the bookshop pleasant and easy.

The store also features a large photo gallery dedicated to the art and contemporary photography of young emerging talents, offering them the opportunity to display their work in the heart of the gallery from time to time. This is the case of Vittorio Cioffi, Michele De Cesare, Gerardo Massaro, Fabio Monk and Davide Orfeo, who will open the exhibition Metamorfosi napoletana.

“The new Mondadori Bookstore | MA has the ambition of becoming a cultural hub that is accessible and usable by the entire Neapolitan community. It will also propose a rich calendar of events studied to offer, from the onset, some important names from the world of culture, who will enliven our gallery,” says Nunziata. “Furthermore, through various initiatives, the bookshop is also very attentive and sensitive to contemporary social and environmental issues,” concludes Nunziata.

MONDADORI BOOKSTORE| MA expresses an innovative, environmentally friendly, young and smart bookstore concept addressing Generation Z and beyond. The philosophy is expressed through architectural choices and the materials used to create them, publishing ideas and initiatives. The environmentally sustainable cultural concept has stemmed from the entrepreneurial background of the Neapolitan-minded creators and Mondadori Retail, the company managing one of the largest bookstore networks in Italy, Mondadori Store. Present throughout Italy with      11 stores in Udine, Gravellona, Arma di Taggia, Milan, Turin, Reggio Emilia, Grosseto, Rome, Salerno, Sestu and Catania.                                                 

MONDADORI BOOKSTORE I MA
Address: Galleria Umberto I, 45/46 Naples (NA)
Opening hours: Mon–Sun 10:00 am – 9:00 pm
Phone: +39081 4241243
Email: napoli@mabooks.it
IG: @choose.ma – TikTok: @mondadori_ma
https://www.mondadoristore.it/negozi

Benedetta Serpe
mondadorima.social@gmail.com
Phone: +39 333.9008660

Mondadori Group Press Office
pressoffice@mondadori.it
Tel. +39 02.75423159