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The new journey of Edilportale and Archiproducts within the Mondadori Group begins

Meeting in Bari, in the presence of the President of the Apulia Region Antonio Decaro, between the top management of the Mondadori Group and the management of Edilportale to share strategies and objectives for the new phase of development of the Apulian company.

The new journey of Edilportale and Archiproducts within the Mondadori Group officially gets underway through the newly established Mondadori Digital, following the acquisition finalised last January.

The Chief Executive Officer of the Mondadori Group, Antonio Porro, together with the Chief Executive Officer of Mondadori Digital , Andrea Santagata,, and a delegation of managers from the Segrate-based Group, visited the Bari headquarters of Edilportale, the company led by Chief Executive Officer Ferdinando Napoli and specialised in the development of content, digital services and platforms for brands and professionals in the Architecture, Design and Construction sectors.

The newly appointed President of the Apulia Region, Antonio Decaro, took the opportunity to inaugurate Edilportale’s headquarters, recently renovated with PIA Funds – Integrated Facilitation Programmes, and to welcome the Mondadori Group to Apulia.
“It is a source of great pride to welcome to our region such an important player as the Mondadori Group and to see it alongside one of our most virtuous companies. In recent years, the Apulian Design and Architecture sector has grown in terms of competitiveness and international ambition, also thanks to the presence of a company such as Archiproducts, which has supported the Apulian companies most ready to make the leap forward, presenting and supporting them not only digitally but also through major events and opportunities in Italy and abroad. Being here today is a way of recognising this synergy and supporting it as an Institution,” declared Antonio Decaro, President of the Apulian Region.

The meeting represented an opportunity for discussion and sharing with Edilportale’s 160 employees regarding the strategies and objectives of the path undertaken, with a look at the upcoming activities of the brands, in particular Archiproducts’ campaign ahead of the international appointment of the Salone del Mobile and the Fuorisalone, as part of Milano Design Week 2026.

“We chose Edilportale for the strength of its model, its values, its corporate culture, and for the people and professional expertise that are part of it. Thanks to its level of experience, authority and innovation, the Apulian company has become an international reference point for architects, designers and companies. Its entry into the Mondadori Group carries very strong significance for us: it fits into our strategic path in the digital sphere, pursued consistently over the years. However, we believe that in order to continue growing and to remain leaders, it is necessary to have the determination to enter new high-potential areas as well. We therefore hope that Edilportale can be an important accelerator for our future development,” declared Antonio Porro, Chief Executive Officer of the Mondadori Group.

“What took place today was the first official operational meeting between the Mondadori Group and the Edilportale team. It represents the kick-off of the expansion plan, in Italy and abroad, underlying the Archiproducts collaboration project within the assets of Mondadori Digital. A plan that will take place here in Apulia, in continuity with what has been built over the past 25 years, but with a strong boost enabled by the new industrial partner. We foresee new acquisitions and investments in digital technologies and AI. The objective is to consolidate in the coming years the ‘Digital Champion in the Architecture, Construction and Interior sector’, for which Edilportale and Archiproducts were founded,” declared Ferdinando Napoli, co-founder and CEO of Edilportale and Archiproducts.

In Milan, the exhibition Metafisica/Metafisiche

A prestigious art project spread across Palazzo Reale, Museo del Novecento, Gallerie d’Italia, and Grande Brera–Palazzo Citterio

A major exhibition at Palazzo Reale and three exhibition “chapters” hosted by three major Milanese museums, accompanied by a multidisciplinary programme of initiatives across the city: Metafisica/Metafisiche is the project curated by Vincenzo Trione, which brings the masters of Metaphysical art into dialogue with their international “heirs” and with the “followers” of the twentieth and twenty-first centuries.

Promoted by the Italian Ministry of Culture and the Municipality of Milan, the project is produced by Palazzo Reale, Museo del Novecento, Grande Brera–Palazzo Citterio and Gallerie d’Italia, in collaboration with the publishing house Electa, and forms part of the cultural programme of the Milan Cortina 2026 Winter Olympic and Paralympic Games.

The exhibition Modernità e malinconia at Palazzo Reale is realised with the scientific collaboration of the Giorgio and Isa de Chirico Foundation and the Museo Morandi, with the participation of the Alberto Savinio Archive and the Carlo Carrà Archive.

At Palazzo Reale, more than 400 works are on display, including paintings, sculptures, photographs, drawings, design objects, as well as architectural models and maquettes, illustrations, comics, magazines, videos and vinyl records. The exhibition features national and international loans from over 150 public and private institutions, galleries, archives and prestigious private collections.

From the protagonists of the historic group founded in Ferrara in 1917—Giorgio de Chirico, Alberto Savinio, Carlo Carrà, Filippo de Pisis and Giorgio Morandi—to the artists in Europe and America who absorbed the movement’s atmospheres and formal solutions, and on to contemporary echoes in the works of various authors inspired by Metaphysical poetics across the fields of art, photography, architecture, cinema, theatre, design, fashion, literature, graphic novels and music. From Mario Sironi to Felice Casorati, from René Magritte to Max Ernst, from Salvador Dalí to Andy Warhol. And further still, from Mimmo Paladino to Giulio Paolini, from Jannis Kounellis to Francesco Vezzoli, from Aldo Rossi to Gio Ponti, from Paolo Portoghesi to Frank Gehry, from Mimmo Jodice to Gabriele Basilico, from Giorgio Armani to Fendi, from Paolo Sorrentino to Tim Burton, through to David Bowie and many others besides.

“Distant and disparate episodes, which seem to have nothing in common, born of the imagination of artists far removed from one another in generational, cultural and linguistic terms,” explains the curator. “And yet, albeit along secret paths and not always in a fully intentional manner, these voices share a common stance: a distinctive manière de voir, inspired by a lateral, clandestine and perhaps marginal poetic experience, which took shape more than a century ago in a provincial city, situated outside history.”

“From Piazza Duomo to Brera there are two thousand steps of art: the route that begins on 28 January with Metafisica/Metafisiche in the rooms of Palazzo Reale will take in the Museo del Novecento and the Gallerie d’Italia in Piazza della Scala, before concluding at Palazzo Citterio,” states the Councillor for Culture, Tommaso Sacchi. “A sentimental map at the heart of Milan, connecting physical spaces and works of art, and evoking an idea of the city as a diffuse museum, one that can also be explored on foot and is capable of bringing past and present, great masters and contemporary perspectives into dialogue. An ambitious and collective project that restores Metaphysical art to its generative force and invites citizens and visitors alike to rediscover Milan as a place of thought, imagination and vision.”

At the Museo del Novecento, within the Ettore and Claudia Gian Ferrari Archives, a section is devoted to an indepth exploration of the relationship between Metaphysical art and Milan. It examines the in some respects surprising bond between certain protagonists of the group led by de Chirico and the city itself—an artistic and intellectual crossroads, but also a laboratory for experimentation and dialogue between the arts.

Within the exhibition space, visitors encounter a selection of drawings, maquettes, costumes, archival materials and photographs, bearing witness to the activity of de Chirico, Savinio and Carrà in the Lombard capital and to their collaboration with some of the city’s most important artistic and cultural institutions. Particular emphasis is placed on set and costume designs produced by the artists between the 1940s and 1950s for Teatro alla Scala, as well as period photographs and preparatory drawings for Bagni Misteriosi, created for the Triennale di Milano.

A further focus is dedicated to Ascolto il tuo cuore, città (1944) by Alberto Savinio, a work that encapsulates “all the ‘carnal’ love that a man can feel for a city”. This documentary novel is the subject of a series of ten plates by Mimmo Paladino, entitled Disegni per Savinio, in which the artist extracts situations and atmospheres to compose the sequences of a kind of involuntary drawn film with a neo-realist imprint, governed by a finely calibrated interplay between fidelity and infidelity, between fragments of writing and visions.

At the Gallerie d’Italia – Milano, the Intesa Sanpaolo museum in Piazza Scala, in dialogue with the works housed in the vaults, a tribute to Morandi is presented through the photographs by Gianni Berengo Gardin dedicated to the painter’s Bolognese studio.

At Palazzo Citterio, the Grande Brera hosts an unprecedented homage by William Kentridge, likewise dedicated to Giorgio Morandi. Kentridge’s intervention unfolds in two parts: a sound video installation and a sequence of cardboard sculptures, which poetically reinterpret everyday objects—the protagonists of Morandi’s still lifes. This approach establishes an ideal dialogue with the Metaphysical works by the Bolognese master preserved at Palazzo Citterio. In keeping with the curatorial framework of Metafisica/Metafisiche, Kentridge’s installation highlights Morandi’s formal and conceptual legacy and revisits an expressive practice in which time, memory and rhythm become visual matter.

The unified catalogue for the exhibitions is published by Electa.

On the occasion of Metafisica/Metafisiche. Modernità e malinconia, Electa, in collaboration with the National Museum of Photography – MUNAF, presents Racconti della metafisica, a programme of cultural events for visitors to the exhibition at Palazzo Reale, running from February to June 2026. A series of special tours and conversations will bring different disciplines and perspectives into dialogue, offering the public new insights into the resonances of Metaphysical art in the present.

List of venues

Metafisica/Metafisiche. Modernità e malinconia
Palazzo Reale
28 January – 21 June 2026

Milano Metafisica
Museo del Novecento
28 January – 21 June 2026

Gianni Berengo Gardin.
Lo studio di Giorgio Morandi
Gallerie d’Italia – Milano
28 January – 6 April 2026

William Kentridge.
More Sweetly Play the Dance and
Rememebering Morandi
Grande Brera-Palazzo Citterio
6 February – 5 April 2026

New concept for Palazzo Niemeyer: redesigned spaces for the Mondadori Group headquarters

The goal of the project carried out by Generali Real Estate and the Mondadori Group was to enhance an iconic architectural work through innovation and sustainability

The project is signed by the international firm CRA–Carlo Ratti Associati

Palazzo Niemeyer, a masterpiece by Brazilian architect Oscar Niemeyer (1907–2012) and the headquarters of the Mondadori Group since 1975, has undergone a major renovation, including interior refurbishment and redevelopment.

Two key concepts guided the design of the project: identity and coherence. The goal was to enhance the building, in Segrate, on the outskirts of Milan, while respecting the distinctive character of Niemeyer’s work, reinterpreting it in a contemporary way through innovative, functional and sustainable solutions that strengthen the collaborative nature of the open space areas that were part of the original project.

“The redevelopment of Palazzo Niemeyer has been an important opportunity to give new life to, and celebrate fifty years after its inauguration, a place that is an integral part of our identity and our history, as well as an example of architecture of international relevance,” said Antonio Porro, CEO of the Mondadori Group. “This significant intervention has allowed us to make our headquarters even more efficient, sustainable and inclusive. It is a new working environment that reflects the values we embrace every day: openness, innovation and care for people,” Porro concluded.

The works, which covered a total area of more than 20,000 square meters, were carried out by Generali Real Estate owner of the building through the Mascagni fund managed by Generali Real Estate SGR – together with the Mondadori Group.

“Palazzo Niemeyer is one of the most well-known and iconic buildings in Generali’s real estate portfolio. We are proud to have completed a high-quality project that has renewed the contemporary value of the building, bringing it in line with a more modern and flexible approach to workplaces and with new technological and energy solutions, while preserving its unique historical and architectural identity. I would like to thank our team, who brought expertise and passion to this important project,” said Benedetto Giustiniani, Head of Southern Europe Region at Generali Real Estate.

This major redevelopment project was designed by the international architecture firm CRA Carlo Ratti Associati, under the creative direction of Carlo Ratti, founding partner and curator of the 2025 Architecture Biennale, in collaboration with Italo Rota (1953–2024), one of the most influential interpreters of Italian architecture.

Their vision led to a radical reinterpretation of the office layout, addressing the needs that have emerged in recent years for coexistence between in-person work and flexibility.

The spaces have been completely redesigned with new open space workstations that further encourage creativity and collaboration among colleagues, alongside shared areas, concentration zones and social spaces. The result is an open, fluid environment filled with greenery and in constant dialogue with the surrounding landscape.

«​“To step outside the comfort zone of Zoom calls, we must redesign the office as a space that is worth the trip,” said Carlo Ratti, founding partner of CRA Carlo Ratti Associati. “Starting from Oscar Niemeyer’s iconic design and the USM furniture he selected, we dismantled and reassembled each piece in new configurations, integrating wood, recycled materials, nature and an exclusive selection of Italian design objects. The result? A catalog of environments, from open to more intimate, where everyone can find their comfort zone and where collaboration and innovation can truly flourish.

DESIGN PRINCIPLES

Launched in January 2023, the Palazzo Niemeyer redevelopment project is the result of collaboration between the Real Estate teams of the Mondadori Group, led by architect Chiara Capuzzi, Generali Real Estate, and the international studio CRA Carlo Ratti Associati.

The focus areas of the intervention were:

  • The redesign of the interior layout across all five levels of the building, featuring flexible and multifunctional areas, open space workstations alternating with individual work zones, meeting rooms and phone booths equipped with the latest technologies, agoras, lounge areas, break spaces and service areas.
  • Restoration and enhancement of the building’s original furniture, with the regeneration of more than 1,300 modules from Swiss manufacturer USM Haller, dismantled and reassembled, integrating wood and creating new types of furnishings.
  • Special attention to natural light, acoustic comfort and visual continuity with the original park designed by landscape architect Pietro Porcinai, through solutions that help reduce environmental impact.
  • The project also included upgrading and improving the energy efficiency of the systems according to energy-optimization criteria, eliminating the use of fossil fuels and making the building “Net Zero” in terms of CO2 emissions, with the goal of achieving LEED and WELL certifications.

Additional spaces have also been redeveloped in architectural continuity with the main building and Niemeyer’s original project, including the piazza facing Palazzo Niemeyer and the Centro Servizi, a circular structure overlooking the lake and park, which houses a café and a company restaurant. The restaurant has been made independently accessible, allowing more convenient and flexible use of the more than 5,000 square meters of multifunctional space.

Beyond Palazzo Niemeyer: redevelopment of the entire iconic campus

The drivers behind the redevelopment of Palazzo Niemeyer – employee wellbeing, environmental sustainability and energy efficiency – also guide the additional interventions planned across the rest of the iconic corporate campus. The aim of the redevelopment project initiated by Generali Real Estate is to further enhance the uniqueness of this green space on the edge of Milan, transforming it into a contemporary and sustainable workplace.

Between late 2025 and early 2026, work will focus primarily on Cascina Tregarezzo, a traditional Lombard rural farmhouse that has been expanded and redeveloped in a contemporary key. The integration of the historic building with glass structures and a steel portico has created a unique space where the charm of tradition is elevated by modern architecture. The current works, scheduled for completion in early 2026, aim at energy efficiency and decarbonization according to the highest standards (LEED certification is underway), as well as improving occupant wellbeing. The interior spaces, comprising about 4,000 square meters of offices over two floors, will also be made more flexible and accessible.

Oscar Mondadori: 60 years of revolution in italian publishing

Oscar Mondadori turns 60 in 2025. This anniversary celebrates not only the longevity of one of the publisher’s most recognisable series but also the profound impact it has had on the culture and customs of Italian publishing.

Founded in 1965 on a simple and revolutionary idea — making great literature accessible to everyone through inexpensive, paperback editions that are also distributed at newsstands — the series debuted with Ernest Hemingway’s A Farewell to Arms, leading to unprecedented success.

For six decades, Oscar Mondadori has sold millions of books ranging from classics to nonfiction, from Italian and international novels to fantasy and contemporary fiction. Today, it represents a true publishing universe arranged in thematic collections featuring recognisable graphics, a constantly updated offer, and a variety of voices, genres, and languages.

It is a story of passion, innovation, and cultural inclusiveness that continues to evolve, bringing more and more readers closer to books.

To celebrate this important milestone, Mondadori and Fondazione Arnoldo e Alberto Mondadori are promoting a series of special initiatives and meetings dedicated to the history and future of Oscar Mondadori editions in 2025, recounting a publishing experience that has left a profound mark on the collective imagination.

Click here for full programme details.

A new Mondadori bookstore opens in the La Noce shopping centre in San Cesareo

Cooperation with local schools and cultural events: the strengths of the new Mondadori Bookstore

Starting on Saturday, 12 July, Mondadori Store, the largest network of bookstores in Italy, will also be present in the La Noce shopping centre, introducing a new place dedicated to the world of books and entertainment in the municipality of San Cesareo (RM).

This new franchised store expands the extensive Mondadori Store network in Rome, in line with the brand’s strategy of spreading culture and promoting reading through sociocultural initiatives.
The bookshop will offer the entire community a place to meet, due to events with authors for adults, teenagers and children, and initiatives in cooperation with local schools.

‘With over twenty years of experience in the business, we are now opening a bookshop in a shopping centre for the first time,’ say Aurora and Guido Ciarla, Mondadori Store affiliates. ‘Our intention is to share our love of books and reading with bookstore customers in the La Noce shopping centre, demonstrating the passion we put into our work every day as booksellers. Our goal is to create moments to come together and for sharing, also through literature-related initiatives, solidifying our bond with customers and the local area,’ say the franchisees, who also own the Mondadori Bookstores in Cisterna, Frascati, Genzano, Lariano and Velletri.

The new Mondadori Bookstore has a floor area of ​​150 square meters with a catalogue of over 11,000 titles, from the great classics to bestsellers, including fiction, non-fiction and international books. Particular attention is paid to younger readers with the We are Junior format, which includes educational games and illustrated books to stimulate their imagination with the most curious stories, and the Just Comics section dedicated to manga and comics. Expanding the bookstore’s offerings are also areas dedicated to #BookTok for new generations of readers, in addition to those reserved for stationery, toys, gadgets, gift cards and gift boxes. Services include the new Zeercle system, which allows customers to return used books in exchange for gift cards.

The Mondadori Bookstore in the La Noce shopping centre is also available to readers online, where customers can stay up to date through the Instagram and Facebook pages. Readers can also contact the bookstore through the digital services of Mondadoristore.it to check the availability of a book, order it, pick it up in store or have it shipped. The bookstore also offers telephone order services to all customers.

 

The new Mondadori Bookstore is part of the ongoing regeneration and development plan of Mondadori Store, the largest network of bookstores in Italy, with over 500 stores in large cities and smaller towns. This cultural hub is active throughout the country, online with the e-commerce site Mondadoristore.it and the bookclub formula, through a programme that combines books – always at the heart of the offering – with entertainment, events, and multi-channel services, reaching over 20 million customers each year.

 

MONDADORI BOOKSTORE
Via Casilina 82/B
Opening hours: every day from 9:00 to 20:30
Tel: 0698008436
Email: libreriamondadorisancesareo@gmail.com
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Mondadori Store: a new service in bookshops to give value to used books in partnership with the start-up Zeercle

Mondadori Store, the largest network of bookshops in Italy, offers all reading lovers the opportunity to give their books a new lease of life thanks to an exclusive partnership with the start-up Zeercle, one of the leading providers of book buy-back services in Europe.

Starting today, in the more than 300 Mondadori Bookstores participating in the service, it will be possible to exchange your used books – from fiction to non-fiction, children’s books and great classics for a gift card corresponding to the value given to the book, which can be used in Mondadori Store bookstores and on the Mondadoristore.it

“Thanks to the partnership with Zeercle, our network of bookshops is opening up for the first time to the used book market, a fast-growing sector in which we are bringing, exclusively for Italy, an innovative business model that promotes the circular economy,” stressed Francesco Riganti, Marketing Director at Mondadori Retail. “The service – which is consistent with Mondadori Store’s mission to spread culture and entertainment to an increasingly wide audience – has omnichannel as its cornerstone: the experience starts in people’s homes with their own used books and continues with digital, which accompanies readers into our bookshops,” Riganti concludes.

“For our launch in Italy, it seemed natural for us to collaborate with a leading chain like Mondadori Store. It is an extraordinary opportunity to have access to a network of bookshops covering the entire country. We are very confident that we will experience the same success that we have already achieved in Germany, France and Austria,” commented Eric Gagnaire, founder and CEO of Zeercle.

With this initiative, Mondadori Store is further expanding the services available to its customers and once again emphasising its desire to support readers by responding to their needs in a concrete and innovative way. This commitment translates into broadening the shopping experience and building an ecosystem of accessible and integrated services.

The service that Mondadori Store offers in partnership with Zeercle is very simple: anyone wishing to sell their used books – excluding school books – can enter the dedicated website and scan the book’s barcode, or enter its ISBN code, to immediately evaluate the title.
Once you have created your shopping cart, simply take your books to one of the Mondadori Bookstores participating in Zeercle’s service, give the code to the bookstore staff who, after checking the status of the volumes, will provide the customer with a gift card that can be spent in participating Mondadori bookstores (here is the list of Mondadori Bookstores participating in the service).

Mondadori Store is the largest network of bookstores in Italy, with more than 500 stores spread from large cities to smaller centres. A cultural stronghold active throughout the country, online with the Mondadoristore.it e-commerce site and the book club formula, through an offering that combines books – always at the centre of the offer – with entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.

Zeercle is an innovative circular economy service dedicated to books. Through a simple, digital platform, Zeercle allows readers to sell their used books directly in partner bookshops, immediately receiving a voucher to use on the spot. The service, which is already successfully operating in Germany, France and Austria, aims to restore value to books, support physical bookshops and promote more sustainable consumption. Zeercle cooperates with large chains and independent bookshops to build a European second-hand book network.

Mondadori Group: Annex 3F January 2025

Below the Annex 3F on the purchases of Treasury Shares in January 2025 to service the Performance Share Plans.

Focus launches a series of online courses to become an expert in generative artificial intelligence

Training courses designed for those who are approaching the world of AI for the first time and also for those who already have advanced knowledge

Focus, the Mondadori Group brand that serves as a point of reference for scientific dissemination and entertainment, has set a goal of bringing audiences closer to the most important technological revolution of our time: artificial intelligence. With this aim and in collaboration with PromptDesign.it, it is launching MYIA, an innovative series of online courses dedicated to learning and using generative AI for everyday life.

The offer includes 3 video courses organised in levels of increasing complexity: basic, intermediate and advanced. These training courses are designed both for people who are approaching the world of AI for the first time and for those who want to deepen their skills and become experts in the use of advanced tools such as ChatGPT, Claude and DALL-E.
With MYIA, users will learn how to make the most of artificial intelligence, improving their productivity, optimising professional work or simply exploring new creative horizons.

The courses offered by Focus are the ideal opportunity for anyone who wants to dive into the future of technology and understand how artificial intelligence is transforming society and the working world. The course is taught by Jacopo Perfetti, co-founder of the PromptDesign.it platform, author of several essays and Fellow of Innovation at SDA Bocconi, and Federico Favot, co-founder of the PromptDesign.it platform, screenwriter and creative producer, and host of the ‘Hacking creativity’ podcast.

The courses do not require prior technical skills and are fully available online through a dedicated platform. The lessons, which are all recorded, can be followed and reviewed at any time, for maximum flexibility. At the end of each course, a personalised certificate of participation is issued, certifying the skills acquired.

THREE CUSTOM COURSES

Each course is divided into 6–8 lessons and are always available in the personal area on the myia.academy website. Additional materials and slides that summarise the basic concepts can be downloaded for each lesson, along with pdf files of the pages of Focus used for exercises and tests.
1) BASIC: Introduction to Generative Artificial Intelligence. Participants who are new to artificial intelligence will learn the basics of generative AI and how to use models like ChatGPT. The course explains fundamental concepts such as creating effective prompts, the impact of AI on society and the conscious use of technology, providing participants with a solid foundation for using AI tools.
2) INTERMEDIATE: Prompt Design Techniques and the Use of Generative Artificial Intelligence. This course is intended for people who are already familiar with AI. It focuses on prompt design techniques and the use of different AI models, such as Claude and DALL-E, to generate images, analyze documents and automate processes. Participants will learn how to fully leverage the potential of personalised GPTs and AI tools.
3) ADVANCED: Master in Prompt Design and Automation with Generative Artificial Intelligence. The advanced level of MYIA is aimed at people who wish to become true experts in artificial intelligence. This course explores innovative solutions for generating content, images, audio and video with tools such as DALL-E. It provides the skills needed to integrate AI into complex projects and automate tasks.

MYIA also offers artificial intelligence courses for teachers, created by Mondadori Education and Rizzoli Education with Formazione su Misura. This is an exclusive project dedicated to the practical application of AI in the world of education. And coming soon: AI courses for children in collaboration with Focus Junior.
Further information on the learning pathways and purchase prices of individual courses, as well as the various packages, are available on the myia.academy website.

Focus, in all its forms, is the leading dissemination brand in Italy, with a fanbase of over 7 million users (Social Media Account + Focus Creator), more than 3.3 million unique users (source: Audiweb 2023), a monthly circulation of over 127,000 (source: Ads, January–July 2024) and more than 3.1 million readers every month (source: Audipress 2024/2). 

Mondadori Store in Frosinone: a new hub dedicated to culture

On Saturday, 26 October, Mondadori Store the most extensive network of bookstores in Italy –, will make its return to Frosinone with a bookstore, which will allow it to once again provide the city with a hub dedicated to reading and entertainment and a true socio-cultural stronghold. The new Mondadori Bookstore will open to the public at 5.00 p.m. on Via Aldo Moro, one of the main shopping areas.

“The decision to open a new bookstore in Frosinone with a key strategic partner like Mondadori Store not only responds to the desire to create a stronghold that serves the local community, but is also in line with the goal of enhancing, spreading and setting-up new cultural hubs throughout the country”, declared Felice Paparello, a franchisee now opening his seventh bookstore with Mondadori Store.

The new Mondadori Bookstore covers an area of 150 square metres with a catalogue of over 10,000 titles, from the great classics to best sellers, including fiction, non-fiction and miscellaneous. Special attention has been paid to younger readers with the We are Junior format, which includes educational games and picture books to stimulate their imagination with the strangest stories, and the department dedicated to manga and comics, Just Comics. Areas dedicated to #BookTok, for the new generation of readers, as well as stationery, gift boxes and gift cards, also expand the store’s offer.

The Mondadori Bookstore in Frosinone also serves readers online: customers can be updated on all the activities and events planned through the Facebook and Instagram pages. They will also be able to get in touch with the store through Mondadoristore.it digital services to check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles. The bookstore will also offer customers the opportunity to place orders via telephone.

The new Mondadori Bookstore follows the plan for renewal and development of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. The cultural organisation is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Via Aldo Moro 5, 03100, Frosinone (FR)
Hours: Mon–Sun 9:30 a.m. – 8 p.m.
Tel: 0775.960677
Email: mondadoristorefrosinone@gmail.com
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Narae: the app for all fans of webnovel romance

A rich catalogue of episodic stories, available for the first time in Italian and French

Narae, the new app that allows readers to immerse themselves in the fascinating world of webnovel romance, is here. The result of a collaboration between the Mondadori Group and Bookrepublic, Narae offers an unprecedented reading experience to all fans of this new narrative genre, which is rapidly establishing itself from Asia all the way to Europe.

With Narae you can read stories divided into over a hundred short episodes, with new releases every week. The catalogue includes a rich variety of genres and tropes – romance subcategories – capable of satisfying all readers with a passion for Fantasy Romance, Historical Romance, Contemporary Romance, Boys’ Love and much more.

Already available to download from App Store and Google Play, Narae launched in Italy and France at the same time. The stories on the app, currently written by Korean authors, are available for the first time in Italian and French, thanks to a team of qualified translators.

“The continued growth of the romance and webnovel market has demonstrated the enormous potential this narrative form can have in Western markets. A trend that we are confident will also be followed in Italy and France,” said Marco Ferrario, CEO of Bookrepublic Webnovels, the startup that runs Narae. “Looking to the future, our goal is to continue to expand the catalogue and explore further opportunities worldwide, to establish Narae as the leading platform for webnovel romance in Europe, investing in quality content, translations and strategic partnerships that will drive sustained growth,” Ferrario concluded.

Narae’s catalogue of stories, written exclusively by Korean authors, will also be continuously expanded with the creation of original webnovels produced and written by Italian and French authors.

“We are thrilled to launch Narae on the Italian market and to bring the magic of webnovel romance to an audience that until now has had difficulty finding this content in Italian and French,” said Didier Borg, Managing Director of Narae. “Our goal is to offer readers a smooth and engaging reading experience, and we are confident that our selection will win over Italian fans of romance and K-culture,” Borg concluded.

For information: www.narae.eu/it/.