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Mondadori Media is now an even greater key player of the creator economy and influencer marketing thanks to its acquisition of Power from the Human Vs. Machine group.

Power manages an exclusive roster of young talents of various artistic backgrounds and a very active social media community. This operation allows the Mondadori Group to further affirm itself in an increasingly more strategic and rapidly growing segment, thus strengthening the successful partnership developed over the years with both its media brands and the trendiest creators and influencers of the moment.

Thanks to  Power Talent Agency, Mondadori Media becomes an even more important Italian point of reference of the social media and creator economy through a distinctive offer focused on the new generations, a segment in which the company has become a key player thanks to The Wom, the first fully inclusive social magazine, Zenzero, the talent agency of the best Italian food creators, and Webboh, the first recently acquired Italian GenZ community.

In 2022, the talent agency, which had already been operating for some years, achieved over 200 communication projects with a particular focus on the beauty, fashion and lifestyle segments. Today, Power Talent Agency is on the market with a renewed graphic communication and logo, but will also soon launch an even more complete and distinctive offer of talents and creators.

Power Talent Agency’s team will work with the talents to offer branded content initiatives and effective communication campaigns to its partners companies on all online and offline channels. Projects will henceforth also be able to benefit from the opportunities arising from the integration of the Mondadori Media brands to implement very captivating contents in terms of communication, language and style. The goal is that of creating authentic stories for all target segments, especially for the genZ and young millennialZ public.

POWER TALENT AGENCY’S TEAM

Power Talent Agency is led by an all-female Board of Directors made up of: Alessandra Rigolio, CEO of both the new agency and Zenzero Talent Agency; Daniela Cerrato, Marketing Director of Mondadori Media, as President, and Jessica Piga who, as Head of Talent Manager, will rely on her experience to manage the talents and to implement influencer marketing projects. Luigi D’Alterio is also part of Power Talent Agency’s team as the agency’s Sales Director, a position he will carry out along with the one he holds as Sales Director of Zenzero Talent Agency and Hej!.

“Following Zenzero’s recent launch, we will continue to pursue the strategy undertaken with Power Talent Agency in the creator economy and to further expand among other segments. We plan on developing innovative and unconventional communication initiatives together with the young professionals of our roster by focusing on the strength and uniqueness of each talent. The intention is to create engaging contents in line with the most recent trends and languages to put sponsor brands in touch with the public of reference and to create value,” stated Alessandra Rigolio, CEO of Power Talent Agency.

THE AGENCY’S ROSTER

Power Talent Agency’s leading face is 26-year old Ludovica Bizzaglia: actress, author and talent creator, she became a main figure on the social media for her commitment to women’s empowerment, skin positivity and self-acceptance.

Alongside Ludovica, an ever-growing team made up of professionals capable of putting their talent at the service of initiatives in various segments to reach a total of 5 million followers and 12 million views each month with their projects: from Diletta Begali, a youtuber known for her storytimes in which she talks about travelling and her daily life, to Camilla Mangiapelo, who – following her début on TV – now shares her passion for make-up, skincare and fitness on the social networks, not to mention Giulia Bellu, actress from the age of 5 and current TikTok star, or even Miriam Candurro, a face of the popular TV series “Un posto al Sole” [A spot under the Sun].

The agency’s exclusive roster is further made up of the young mother Nicole Pizzato, the actress Giulia Elettra Gorietti, the photographer Umberto Buglione, the anchorwoman Manola Moslehi and the personal trainers Mattia Valli and Chiara Dainese.

“Being part of Power Talent Agency means sharing values such as transparency, trust, determination and passion. For years now, we’ve been sharing every success and new challenge with our talents, and none of this would have been possible without the increasingly stronger work relationship developed between the artists and talent managers. Our roster is made up of one-of-a-kind professionals and such uniqueness allows us to offer increasingly more original, engaging and tailor-made projects full of values to our clients, thanks to the use of credible, spontaneous, direct and captivating stories,” stated Jessica Piga, Talent Manager Director of Power Talent Agency.

The agency’s team will work in full synergy with Mediamond and its Brand On Solutions structure with the intent of offering influencer marketing projects and branded content initiatives to the market and individual brands.

One month after its launch, Zenzero, the talent agency of top Italian food creators, has already raised great interest among the influencer marketing segment thanks to a roster of quality talents and to the absolutely important numbers achieved through a one of a kind, dynamic and innovative formula.

Based on the experience of Giallozafferano, the leading Italian food media brand, One Shot Agency and five top food creators of the Italian digital scene – Daniele Rossi, Cooker Girl, Diletta Secco, Rosy Chin and Luisa Orizio – Zenzero now boasts over 25 million total followers, 450 million video views and 25 million interactions each month thanks to its growing hub of creators.

Its winning formula consists in working directly with the best food talents and in relying on their creativity for projects aimed at addressing brands’ increasingly stronger need to intercept the passions, values and new languages of the Z Generation.

A first month full of initiatives
Zenzero is actively working on more than 70 new project opportunities with the brands. Moreover, the agency has been participating in the most important events of the industry, at which Zenzero’s young faces and fresh and original spirit have already raised great interest within the first few weeks.
This from UPA’s Influencer Marketing to the Digital Innovation Days, From Influence Day to the IAB Forum, and all the way up to Largo Consumo’s and WomenX impact’s “2023 Best Insignia” event. The new agency’s talents were the protagonists of these events, at which they revealed their stories, experiences and ingredients used to successfully conquer the young generations.

Next? The important partnership involving the co-founder of the Daniele Rossi Agency and the Italian Chamber of Commerce of Japan. On December 2, the Tuscan chef renowned for his modern and refined way of interpreting traditional culinary specialities will be the Executive Chef at the Gala Dinner planned in Tokyo for the association’s 50th anniversary. This one of a kind setting filled with illustrious guests and prominent personalities will allow the chef to make a unique experience in the area and to learn more about the Japanese culture by experimenting with new flavours, techniques and ingredients. The chef will share these culinary encounters in detail with the community via his social profiles.

Such high-impact initiatives demonstrate the new agency’s strength and how it’s able to enhance both the originality and distinctive positioning of each individual talent and the vastness of the food world through transversal projects – achieved also thanks to its strong partnership with Giallozafferano and to its synergy with Mediamond – which are deemed to make its various facets, popularity and lifestyles stand out.

Last night, Zenzero decided to share such vibrant beginning with “Spice Up Your Night”, an exclusive evening organised in the setting of the new Tripstillery club in the heart of Milan. The event was the first time the new agency was able to gather its numerous talents to celebrate together with brands, agencies and media centres.

Zenzero just keeps on going. Young talents, including international ones, of the food world capable of triggering a passion for cooking, even among the Z Generation – which represents an increasingly growing target of the industry – were recently added to the agency’s roster of new creators.

Among the new faces, there is Evasfoodaddiction’s Eva Andrini, a young economics and management student who conquered thousands of followers with her simplicity and passion in a very short time, and the seventeen-year-old Aisha Ben Thabet, known by all as The Avokiddo. Aisha learned how to cook through a video game, has been making her way around the kitchen since she was 5 and was a participant of Junior Masterchef.
There is also the young talent of Cooking With Bello, who went from being a dancer to a successful food creator. His passion for cooking was transmitted to him by both his mother and grandmother, a passion he combined with his technical skills to turn iconic Italian recipes into fun and ironic videos. Last but not least, there is Ivana Ester Marr, from “Studenti ai fornelli” (Students in the Kitchen), a creative, entrepreneurial talent always in search of the perfect ingredient.

The Wom, Mondadori Media’s 100% inclusive digital media Brand, becomes a leader in the women’s segment with 8 million individual users and over 5 million fans on the social networks just under a year of its launch (source: Audiweb, July 2022).

With a primarily social and 100% inclusive nature, The Wom is present on Instagram, TikTok, Facebook and WWB with a main profile and thematic vertical channels. Such transversal offer has led the Mondadori Media brand to become a point of reference for the new generations, thanks to its ability to relate the interests of both the millennial and Z generations.

The brand enhances individual uniqueness through contents by sharing the values, experiences, emotions and sensations of an ever increasing number of people by overcoming stereotypes and taboos.

“We are very happy with these results: The Wom made its way up the web and social rankings and become a point of reference for the new generations of women in just 8 months. For us, The Wom means the pursuit of happiness and our content proposal is refreshed daily, thanks to the constant exchanges of ideas and emotions of all those involved in the project – from the creators and editors, to the very strong community that developed around the brand – and who share our values, beyond all labels,” stated Daniela Cerrato, Mondadori Media’s Mass Market Brand Manager.

The offer is now expanding by adding The Wom Horoscope, full of astrological contents and articles so as to meet the needs of the new generations’ increasingly more evident passion, to The Wom Beauty, The Wom Fashion, The Wom Healthy, The Wom Life and The Wom Travel.

The website contains a special area devoted to daily horoscopes illustrated with The Wom’s unmistakable stylistic code and in-depth insight on the characteristics of each sign.
The Instagram profile provides daily inspirations and curiosities in a fun and ironic key: infographics, memes, astro stories and astro reels related to the zodiac signs, but also fashion, beauty, health and lifestyle forecasts developed together with the creator Luigi Torres Cerciello, insta-astrologist and author just acquired by The Wom. Viral contents are presented in the language of digital natives and are able to reach over 700 thousand followers on Instagram, a fan base mainly consisting of under 35 female users and which further strengthens the brand’s audience in this age group.

Today, The Wom boasts a team of over 60 talented experts, who contribute to the production of 1.000 original contents each month between the website and social networks which reached a total of 16 million video views (source: Shareablee and Instagram reels insights, September 2022).

The Wom’s novelties and milestones were celebrated in the heart of Milan at 21WOL during an exclusive event, “The WoMderful Squad,” which brought together all of the brand’s top creators for the first time, as well as some exponents of The Wom Committee, among which Benedetta De Luca, Gender and Inclusion Editor, Federica Gasbarro, Climate editor, Ariman Scriba, mental health advocate and Victoria Oluboyo, civil rights activist and intersectional feminist.

The special evening focused on the stories of those who strive to ensure the brand’s success each day, such as the creators Paola Torrente, Samuele Bartoletti, Henry Scorner, Abbia Maswi and Hiba Omra. The performance of the emerging artist Marsali animated the evening.

The Wom received excellent feedback, also for the work carried out by Mediamond, the agency that designed the advertising solutions, through a series of special projects in constant development, and thanks to which over 30 customers decided to get involved in the brand’s initiatives within the first 6 months.

Icon, the Mondadori Group’s fashion and lifestyle brand for men, presents the new issue of Icon Wheels, the brand spin-off dedicated to motor vehicles and future mobility.

With the title “80 wheels in motion” and more than 200 pages, the special issue looks at the protagonists of the two- and four-wheeler world, presenting the latest arrivals and trends for more than 14 new automobiles.

Through exclusive interviews, special features and columns, the magazine edited by Andrea Tenerani investigates the passions of the modern man and confirms its privileged relationship with all the main market sectors.

«This issue of Icon continues and consolidates the successful path we have chosen to talk about the things men are passionate about. We decided to devote it to mobility in all its forms, with a special focus on automobiles, seen from our particular perspective of style,” said Icon editor-in-chief Andrea Tenerani. “Icon readers will find 80 wheels in this issue, because this is the number I’ve test driven. I think we need to pay attention to automobiles because they are part of our lives and they are not just objects, they are also fashion, culture, history, design, luxury, beauty,» Tenerani added.

Icon Wheels will be on the news-stands tomorrow with two covers, to celebrate the world of motor vehicles.  The star of the first cover will be young MotoGP champion Francesco Bagnaia. Born in Turin, championship runner-up in 2021, Francesco developed his career with Valentino Rossi’s riders academy, of which he is still a member today. In the exclusive interview, he talks about Valentino, who became his mentor and maestro: «I was very struck by his mental strength, his determination, his knowledge about so many things and his patience in explaining things.»

The second cover features a 100% electric car to talk about the new vehicles for a future that is already here.  This is also the central topic of the section Destination Future, where writers Stefano Bartezzaghi and Ester Viola look at mobility in all its forms: electric, two wheels as well as “two legs”. Not to be missed is the article on the legendary Graziella, the first fold-up bicycle created in 1964, which is back in an electric version. In the Voices section, an interview with Fabio Orecchini, director of the CARe automobile research centre at the Guglielmo Marconi University in Rome, unpicks stereotypes about the electric car.

Icon Wheels readers will also be able to discover the workings of the Google “Street View” function, which has been mapping the world for the last 15 years with every possible means of transport, from automobiles to camels.

The “80 wheels in motion” issue also includes features on fashion, always a core component of Icon, and the Watches section, where actor Patrick Dempsey talks about his passion for cars and watches in an exclusive interview.

The content of the new issue of Icon Wheels will be expanded on the Icon website in the special Icon Wheels section, and on the brand’s social channels, with exclusive analyses of the latest arrivals and trends in the world of motor vehicles and beyond.

Sperling & Kupfer today launches the podcast Senza perdere il filo. Narratori di mondi possibili on the main audio platforms. This is the first podcast produced by a publishing house with original content created ad hoc by authors with the Mondadori Group’s publishing houses.

The theme of the podcast is sustainability. Developed from an idea by Linda Poncetta, a fiction editor at Sperling & Kupfer, and Grazia Rusticali, chief fiction editor at Sperling & Kupfer and Piemme, the project is part of the eleventh edition of the international Nudge Global Impact Challenge.

People who tell stories create new worlds, or show us the world in which we live in a different light, suggesting ways it could be improved. With their stories, the protagonists of this podcast stimulate reflection on a new beginning, an opportunity to imagine a different future after Covid. Because there is an answer to the change we are looking for: a more sustainable world, a future where we respect ourselves, other people and the environment around us.

From high-quality teaching to gender equality, from the fight against climate change to the value of diversity:  Senza perdere il filo is a podcast that examines the past, recounts the present and imagines the future, through contributions from 7 authors, who talk about every aspect of sustainability.

Each episode is inspired by one of the United Nations’ 17 Sustainable Development Goals. The authors who took part are Sara Rattaro (Le parole cambiano il mondo; storytelling and creative writing), Claudio Pelizzeni (Consigli per viaggiare sostenibile), Federica Gasbarro (Le parole insegnano, gli esempi trascinano; climate change), Guido Marangoni (Uguali e diversi; diversity and inclusion), Francesca Vecchioni (È l’uomo misura di tutte le cose?; gender equality), Andrea Maggi (Lezioni per un futuro sostenibile; high-quality teaching) and Annalisa Monfreda (Quell’intreccio prezioso di vita e lavoro; smart working and the future of work).
The podcast is available free on: Spotify, Apple Podcast, Google Podcast, Amazon Music. The first three episodes are currently available; the next two will be published on 17 May and the last two on 24 May. The Senza perdere il filo series is produced by Sperling & Kupfer with the editorial supervision of Linda Poncetta. Sound design and realisation is by Luca Carano.
https://www.spreaker.com/show/senza-perdere-il-filo
The project stems from the Mondadori Group’s participation in the Nudge Global Impact Challenge, an eight-month personal development program concentrating on leadership and sustainability, for young professionals from all over the world. During the program the ninety participants have the chance to develop an idea with a positive impact for a more sustainable world.

For more than 110 years, the mission of the Mondadori Group has been to foster the circulation of culture and ideas, through a high-profile leisure offer for the widest possible public. A leading player on the book market and Italy’s primary multimedia publisher, Mondadori has embraced a social responsibility path that, through all its channels, promotes quality content highlighting sustainability, plurality of thought, inclusion and diversity, with an approach geared to innovation.

Mondadori’s commitment takes the form of activities to support the communities where the group operates: promotion of reading, education, training and social and healthcare assistance. The group has also implemented a range of initiatives to reduce the environmental footprint of its offices and bookstores, which have led to a significant reduction in carbon emissions and increased use of certified paper for the production of books and magazines.

INTERNI, the Mondadori Group’s interiors and contemporary design magazine, starts the year with an international issue dedicated to Phygital Design that combines physical and digital experiences. And there is a range of initiatives planned for the year: two events in Milan in April and September, and a media partnership with the Italian Pavilion at Expo 2020 Dubai.

INTERNI Phygital Design and the Index Design Guide

Completely in English, with translations of the text in Italian at the back of the magazine, this issue of the magazine develops the theme of communication in the chain of creativity.

“Communicate. Never before has this word taken on such a rich variety of a meaning,” declared Gilda Bojardi, editor of INTERNI. “The pandemic and physical distancing has obliged us to reinvent how we share ideas and plans and forced us to experiment with the possibilities offered by digital media in support of the physical. But we have also realised how important direct contact is in transmitting the immense combination of values from which the products of Italian design take shape. We therefore find ourselves at an important turning point in which we have to rethink the very essence of the act of communication, or rather the content of such communication, which, when we’re talking about design, must move, but also tell a story about identity, culture and values.”

To produce this new issue, INTERNI asked companies how the digital-real mix has changed the way in which they present themselves. We also carried out a survey among communication professionals to ask them about how they see the transformation that is underway. The picture that emerges is both dense and stimulating: year zero of the ‘phygital’ era it will lead to experimentation, to a breaking free of the consolidated approach to design communication, and the creation of new ways of talking about historical Italian know-how

As a supplement the new issue of INTERNI, Design Index Guide is a unique directory with over 8000 Italian design addresses: the producers and the products, where and what to buy, the designers, the photographers, the publicists, the publishers, the trainers, the organisers, the exhibitors.

Also available in a digital version and online on all mobile devices (smartphones and tablets) and on desktops at: https://www.internimagazine.it/designindex/

Events and special initiaitives

INTERNI, is a point of reference in design which, thanks to its creative strengths, has developed a system of parallel publications that have transformed it from a monthly magazine to a brand capable of creating events and initiatives, also abroad. In fact, during the year many initiatives aimed at reigniting the creative spirit of Milan and beyond.

Following the great success of the 1st edition of INTERNI Designer’s Week 2020 – which recorded a reach of 18 million users on the brand’s digital and social media channels and physical visits by over 60,000 people from Italy and abroad – from 12 to 23 April the magazine will launch the 2nd edition in Milan of this urban event dedicated to industrial and furniture design, with a focus on aspects of sustainability, the circular economy and mobility. With print and digital guide, on and off-line visibility will be given to the presentations of new product collections by the most important Italian and foreign companies will present at their respective flagship stores, showrooms and special locations.

From 4 al 19 September, for the FuoriSalone 2021, INTERNI will has planned an event-exhibition called Creative Connections. Staged in the courtyards of the University of Milan and inside the amazing Orto Botanico of Brera, the exhibition aims to establish a link between creativity, ideas and people from different cultures and countries.

And finally, to enhance with cultural and publishing activities and events, the project for the participation of Italy at the upcoming Universal Exposition, INTERNI will be the media partner of the Italian Pavilion at Expo 2020 Dubai. A collaboration that will include events and publishing initiatives during the six-month long exhibition and the period leading up to Expo 2020 Dubai, which will begin on 1 October 2021.

INTERNI January-February will be on newsstands from Wednesday 20 January 2021.

For more information, please go to: www.internimagazine.it