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Icon presents the new issue of Icon Wheels “80 Wheels in motion”

A special issue about the stars of the two- and four-wheeler world and future mobility

Cover story on MotoGP champion Francesco Bagnaia

Icon, the Mondadori Group’s fashion and lifestyle brand for men, presents the new issue of Icon Wheels, the brand spin-off dedicated to motor vehicles and future mobility.

With the title “80 wheels in motion” and more than 200 pages, the special issue looks at the protagonists of the two- and four-wheeler world, presenting the latest arrivals and trends for more than 14 new automobiles.

Through exclusive interviews, special features and columns, the magazine edited by Andrea Tenerani investigates the passions of the modern man and confirms its privileged relationship with all the main market sectors.

«This issue of Icon continues and consolidates the successful path we have chosen to talk about the things men are passionate about. We decided to devote it to mobility in all its forms, with a special focus on automobiles, seen from our particular perspective of style,” said Icon editor-in-chief Andrea Tenerani. “Icon readers will find 80 wheels in this issue, because this is the number I’ve test driven. I think we need to pay attention to automobiles because they are part of our lives and they are not just objects, they are also fashion, culture, history, design, luxury, beauty,» Tenerani added.

Icon Wheels will be on the news-stands tomorrow with two covers, to celebrate the world of motor vehicles.  The star of the first cover will be young MotoGP champion Francesco Bagnaia. Born in Turin, championship runner-up in 2021, Francesco developed his career with Valentino Rossi’s riders academy, of which he is still a member today. In the exclusive interview, he talks about Valentino, who became his mentor and maestro: «I was very struck by his mental strength, his determination, his knowledge about so many things and his patience in explaining things.»

The second cover features a 100% electric car to talk about the new vehicles for a future that is already here.  This is also the central topic of the section Destination Future, where writers Stefano Bartezzaghi and Ester Viola look at mobility in all its forms: electric, two wheels as well as “two legs”. Not to be missed is the article on the legendary Graziella, the first fold-up bicycle created in 1964, which is back in an electric version. In the Voices section, an interview with Fabio Orecchini, director of the CARe automobile research centre at the Guglielmo Marconi University in Rome, unpicks stereotypes about the electric car.

Icon Wheels readers will also be able to discover the workings of the Google “Street View” function, which has been mapping the world for the last 15 years with every possible means of transport, from automobiles to camels.

The “80 wheels in motion” issue also includes features on fashion, always a core component of Icon, and the Watches section, where actor Patrick Dempsey talks about his passion for cars and watches in an exclusive interview.

The content of the new issue of Icon Wheels will be expanded on the Icon website in the special Icon Wheels section, and on the brand’s social channels, with exclusive analyses of the latest arrivals and trends in the world of motor vehicles and beyond.

TV Sorrisi e Canzoni centre stage at the 2022 Eurovision song contest

As the media partner for the event, Sorrisi reached a total of 1.6 million Instagram users

A special stage for the new Telegatto awards

Tv Sorrisi e Canzoni, Italy’s leading brand in music, cinema and television, has once again confirmed its position as the entertainment benchmark, thanks to its media partnership with the 2022 Eurovision Song Contest.

Through its special presence at the world’s most important live music event, Sorrisi created an exclusive program of content and initiatives to enable an ever-growing audience of 6 million readers and users (source: Nielsen Media Impact Data Fusion, November 2021) to enjoy the competition moment by moment.

The brand proved particularly successful on social media with a non-stop schedule for the entire week of the song contest. On Instagram Tv Sorrisi e Canzoni generated more than 200 posts and stories, videos and 50 exclusive interviews with the artistes from the competing countries, to reach a total of 1.6 million users and 3.7 million impressions.

The only editorial brand with accreditation inside the Venaria Park, the venue for the opening of the 66th song contest, Tv Sorrisi e Canzoni followed the entire show on the front line from Turin. 

In direct contact with artists and guests, live broadcasts every day on the Sorrisi.com website, with the latest news, listening figures, backstage and detailed video reports on each evening’s events. The magazine devoted space to preview interviews with the organisers and delegations and to the programs for each evening in the two special issues published in the weeks preceding and during the song contest, with covers featuring the presenters Laura Pausini, Alessandro Cattelan and Mika as well as Mahmood and Blanco, with an overall printrun for Italy’s most widely read and sold weekly magazine of approximately 1 million copies.

The Eurovision Song Contest also provided a special stage for the new TV Sorrisi e Canzoni Telegatto, the Italian entertainment industry’s most prestigious award which, this year, for the magazine’s 70th anniversary, has been turned into a “green” artwork by Cracking Art.

During the press conference on the eve of the official launch of the competition, Tv Sorrisi e Canzoni editor Aldo Vitali made a surprise presentation of the award to the three presenters. The new Telegatto was also awarded to Mahmood and Blanco, Italy’s entrants in the Eurovision Song Contest, to mark their outstanding achievement in music, from their victory at the Sanremo Festival to the great success of their latest albums.

“We are extremely proud of the results Tv Sorrisi e Canzoni achieves on a daily basis,” said Mondadori Media entertainment brand manager Pamela Carati. “This success has been even more remarkable this year – as the magazine celebrates its 70th anniversary – and confirms the brand as an outstanding entertainment benchmark, with a leading role in all the top events: the Sanremo Festival, the 2022 Eurovision Song Contest, the 79th edition of the Venice Film Festival, an extraordinary season of events and special projects for a magazine that for 70 years has been bringing the best in music, cinema and entertainment into Italian homes while always looking to the future and keeping ahead of the times.”

Sperling & Kupfer launches the first sustainability podcast produced by a publishing house: Senza perdere il filo. Narratori di mondi possibili

Sperling & Kupfer today launches the podcast Senza perdere il filo. Narratori di mondi possibili on the main audio platforms. This is the first podcast produced by a publishing house with original content created ad hoc by authors with the Mondadori Group’s publishing houses.

The theme of the podcast is sustainability. Developed from an idea by Linda Poncetta, a fiction editor at Sperling & Kupfer, and Grazia Rusticali, chief fiction editor at Sperling & Kupfer and Piemme, the project is part of the eleventh edition of the international Nudge Global Impact Challenge.

People who tell stories create new worlds, or show us the world in which we live in a different light, suggesting ways it could be improved. With their stories, the protagonists of this podcast stimulate reflection on a new beginning, an opportunity to imagine a different future after Covid. Because there is an answer to the change we are looking for: a more sustainable world, a future where we respect ourselves, other people and the environment around us.

From high-quality teaching to gender equality, from the fight against climate change to the value of diversity:  Senza perdere il filo is a podcast that examines the past, recounts the present and imagines the future, through contributions from 7 authors, who talk about every aspect of sustainability.

Each episode is inspired by one of the United Nations’ 17 Sustainable Development Goals. The authors who took part are Sara Rattaro (Le parole cambiano il mondo; storytelling and creative writing), Claudio Pelizzeni (Consigli per viaggiare sostenibile), Federica Gasbarro (Le parole insegnano, gli esempi trascinano; climate change), Guido Marangoni (Uguali e diversi; diversity and inclusion), Francesca Vecchioni (È l’uomo misura di tutte le cose?; gender equality), Andrea Maggi (Lezioni per un futuro sostenibile; high-quality teaching) and Annalisa Monfreda (Quell’intreccio prezioso di vita e lavoro; smart working and the future of work).
The podcast is available free on: Spotify, Apple Podcast, Google Podcast, Amazon Music. The first three episodes are currently available; the next two will be published on 17 May and the last two on 24 May. The Senza perdere il filo series is produced by Sperling & Kupfer with the editorial supervision of Linda Poncetta. Sound design and realisation is by Luca Carano.
https://www.spreaker.com/show/senza-perdere-il-filo
The project stems from the Mondadori Group’s participation in the Nudge Global Impact Challenge, an eight-month personal development program concentrating on leadership and sustainability, for young professionals from all over the world. During the program the ninety participants have the chance to develop an idea with a positive impact for a more sustainable world.

For more than 110 years, the mission of the Mondadori Group has been to foster the circulation of culture and ideas, through a high-profile leisure offer for the widest possible public. A leading player on the book market and Italy’s primary multimedia publisher, Mondadori has embraced a social responsibility path that, through all its channels, promotes quality content highlighting sustainability, plurality of thought, inclusion and diversity, with an approach geared to innovation.

Mondadori’s commitment takes the form of activities to support the communities where the group operates: promotion of reading, education, training and social and healthcare assistance. The group has also implemented a range of initiatives to reduce the environmental footprint of its offices and bookstores, which have led to a significant reduction in carbon emissions and increased use of certified paper for the production of books and magazines.

INTERNI: A NEW ISSUE WITH A FOCUS ON INTERNAZIONALITY AND “PHYGITAL DESIGN”

Lots of news for 2021: the Designer’s Week in April, the exhibition-event Creative Connection in September and a media partnership with the Italian Pavilion at Expo 2020 Dubai

INTERNI, the Mondadori Group’s interiors and contemporary design magazine, starts the year with an international issue dedicated to Phygital Design that combines physical and digital experiences. And there is a range of initiatives planned for the year: two events in Milan in April and September, and a media partnership with the Italian Pavilion at Expo 2020 Dubai.

INTERNI Phygital Design and the Index Design Guide

Completely in English, with translations of the text in Italian at the back of the magazine, this issue of the magazine develops the theme of communication in the chain of creativity.

“Communicate. Never before has this word taken on such a rich variety of a meaning,” declared Gilda Bojardi, editor of INTERNI. “The pandemic and physical distancing has obliged us to reinvent how we share ideas and plans and forced us to experiment with the possibilities offered by digital media in support of the physical. But we have also realised how important direct contact is in transmitting the immense combination of values from which the products of Italian design take shape. We therefore find ourselves at an important turning point in which we have to rethink the very essence of the act of communication, or rather the content of such communication, which, when we’re talking about design, must move, but also tell a story about identity, culture and values.”

To produce this new issue, INTERNI asked companies how the digital-real mix has changed the way in which they present themselves. We also carried out a survey among communication professionals to ask them about how they see the transformation that is underway. The picture that emerges is both dense and stimulating: year zero of the ‘phygital’ era it will lead to experimentation, to a breaking free of the consolidated approach to design communication, and the creation of new ways of talking about historical Italian know-how

As a supplement the new issue of INTERNI, Design Index Guide is a unique directory with over 8000 Italian design addresses: the producers and the products, where and what to buy, the designers, the photographers, the publicists, the publishers, the trainers, the organisers, the exhibitors.

Also available in a digital version and online on all mobile devices (smartphones and tablets) and on desktops at: https://www.internimagazine.it/designindex/

Events and special initiaitives

INTERNI, is a point of reference in design which, thanks to its creative strengths, has developed a system of parallel publications that have transformed it from a monthly magazine to a brand capable of creating events and initiatives, also abroad. In fact, during the year many initiatives aimed at reigniting the creative spirit of Milan and beyond.

Following the great success of the 1st edition of INTERNI Designer’s Week 2020 – which recorded a reach of 18 million users on the brand’s digital and social media channels and physical visits by over 60,000 people from Italy and abroad – from 12 to 23 April the magazine will launch the 2nd edition in Milan of this urban event dedicated to industrial and furniture design, with a focus on aspects of sustainability, the circular economy and mobility. With print and digital guide, on and off-line visibility will be given to the presentations of new product collections by the most important Italian and foreign companies will present at their respective flagship stores, showrooms and special locations.

From 4 al 19 September, for the FuoriSalone 2021, INTERNI will has planned an event-exhibition called Creative Connections. Staged in the courtyards of the University of Milan and inside the amazing Orto Botanico of Brera, the exhibition aims to establish a link between creativity, ideas and people from different cultures and countries.

And finally, to enhance with cultural and publishing activities and events, the project for the participation of Italy at the upcoming Universal Exposition, INTERNI will be the media partner of the Italian Pavilion at Expo 2020 Dubai. A collaboration that will include events and publishing initiatives during the six-month long exhibition and the period leading up to Expo 2020 Dubai, which will begin on 1 October 2021.

INTERNI January-February will be on newsstands from Wednesday 20 January 2021.

For more information, please go to: www.internimagazine.it