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Sperling & Kupfer launches the first sustainability podcast produced by a publishing house: Senza perdere il filo. Narratori di mondi possibili

Sperling & Kupfer today launches the podcast Senza perdere il filo. Narratori di mondi possibili on the main audio platforms. This is the first podcast produced by a publishing house with original content created ad hoc by authors with the Mondadori Group’s publishing houses.

The theme of the podcast is sustainability. Developed from an idea by Linda Poncetta, a fiction editor at Sperling & Kupfer, and Grazia Rusticali, chief fiction editor at Sperling & Kupfer and Piemme, the project is part of the eleventh edition of the international Nudge Global Impact Challenge.

People who tell stories create new worlds, or show us the world in which we live in a different light, suggesting ways it could be improved. With their stories, the protagonists of this podcast stimulate reflection on a new beginning, an opportunity to imagine a different future after Covid. Because there is an answer to the change we are looking for: a more sustainable world, a future where we respect ourselves, other people and the environment around us.

From high-quality teaching to gender equality, from the fight against climate change to the value of diversity:  Senza perdere il filo is a podcast that examines the past, recounts the present and imagines the future, through contributions from 7 authors, who talk about every aspect of sustainability.

Each episode is inspired by one of the United Nations’ 17 Sustainable Development Goals. The authors who took part are Sara Rattaro (Le parole cambiano il mondo; storytelling and creative writing), Claudio Pelizzeni (Consigli per viaggiare sostenibile), Federica Gasbarro (Le parole insegnano, gli esempi trascinano; climate change), Guido Marangoni (Uguali e diversi; diversity and inclusion), Francesca Vecchioni (È l’uomo misura di tutte le cose?; gender equality), Andrea Maggi (Lezioni per un futuro sostenibile; high-quality teaching) and Annalisa Monfreda (Quell’intreccio prezioso di vita e lavoro; smart working and the future of work).
The podcast is available free on: Spotify, Apple Podcast, Google Podcast, Amazon Music. The first three episodes are currently available; the next two will be published on 17 May and the last two on 24 May. The Senza perdere il filo series is produced by Sperling & Kupfer with the editorial supervision of Linda Poncetta. Sound design and realisation is by Luca Carano.
https://www.spreaker.com/show/senza-perdere-il-filo
The project stems from the Mondadori Group’s participation in the Nudge Global Impact Challenge, an eight-month personal development program concentrating on leadership and sustainability, for young professionals from all over the world. During the program the ninety participants have the chance to develop an idea with a positive impact for a more sustainable world.

For more than 110 years, the mission of the Mondadori Group has been to foster the circulation of culture and ideas, through a high-profile leisure offer for the widest possible public. A leading player on the book market and Italy’s primary multimedia publisher, Mondadori has embraced a social responsibility path that, through all its channels, promotes quality content highlighting sustainability, plurality of thought, inclusion and diversity, with an approach geared to innovation.

Mondadori’s commitment takes the form of activities to support the communities where the group operates: promotion of reading, education, training and social and healthcare assistance. The group has also implemented a range of initiatives to reduce the environmental footprint of its offices and bookstores, which have led to a significant reduction in carbon emissions and increased use of certified paper for the production of books and magazines.

INTERNI: A NEW ISSUE WITH A FOCUS ON INTERNAZIONALITY AND “PHYGITAL DESIGN”

Lots of news for 2021: the Designer’s Week in April, the exhibition-event Creative Connection in September and a media partnership with the Italian Pavilion at Expo 2020 Dubai

INTERNI, the Mondadori Group’s interiors and contemporary design magazine, starts the year with an international issue dedicated to Phygital Design that combines physical and digital experiences. And there is a range of initiatives planned for the year: two events in Milan in April and September, and a media partnership with the Italian Pavilion at Expo 2020 Dubai.

INTERNI Phygital Design and the Index Design Guide

Completely in English, with translations of the text in Italian at the back of the magazine, this issue of the magazine develops the theme of communication in the chain of creativity.

“Communicate. Never before has this word taken on such a rich variety of a meaning,” declared Gilda Bojardi, editor of INTERNI. “The pandemic and physical distancing has obliged us to reinvent how we share ideas and plans and forced us to experiment with the possibilities offered by digital media in support of the physical. But we have also realised how important direct contact is in transmitting the immense combination of values from which the products of Italian design take shape. We therefore find ourselves at an important turning point in which we have to rethink the very essence of the act of communication, or rather the content of such communication, which, when we’re talking about design, must move, but also tell a story about identity, culture and values.”

To produce this new issue, INTERNI asked companies how the digital-real mix has changed the way in which they present themselves. We also carried out a survey among communication professionals to ask them about how they see the transformation that is underway. The picture that emerges is both dense and stimulating: year zero of the ‘phygital’ era it will lead to experimentation, to a breaking free of the consolidated approach to design communication, and the creation of new ways of talking about historical Italian know-how

As a supplement the new issue of INTERNI, Design Index Guide is a unique directory with over 8000 Italian design addresses: the producers and the products, where and what to buy, the designers, the photographers, the publicists, the publishers, the trainers, the organisers, the exhibitors.

Also available in a digital version and online on all mobile devices (smartphones and tablets) and on desktops at: https://www.internimagazine.it/designindex/

Events and special initiaitives

INTERNI, is a point of reference in design which, thanks to its creative strengths, has developed a system of parallel publications that have transformed it from a monthly magazine to a brand capable of creating events and initiatives, also abroad. In fact, during the year many initiatives aimed at reigniting the creative spirit of Milan and beyond.

Following the great success of the 1st edition of INTERNI Designer’s Week 2020 – which recorded a reach of 18 million users on the brand’s digital and social media channels and physical visits by over 60,000 people from Italy and abroad – from 12 to 23 April the magazine will launch the 2nd edition in Milan of this urban event dedicated to industrial and furniture design, with a focus on aspects of sustainability, the circular economy and mobility. With print and digital guide, on and off-line visibility will be given to the presentations of new product collections by the most important Italian and foreign companies will present at their respective flagship stores, showrooms and special locations.

From 4 al 19 September, for the FuoriSalone 2021, INTERNI will has planned an event-exhibition called Creative Connections. Staged in the courtyards of the University of Milan and inside the amazing Orto Botanico of Brera, the exhibition aims to establish a link between creativity, ideas and people from different cultures and countries.

And finally, to enhance with cultural and publishing activities and events, the project for the participation of Italy at the upcoming Universal Exposition, INTERNI will be the media partner of the Italian Pavilion at Expo 2020 Dubai. A collaboration that will include events and publishing initiatives during the six-month long exhibition and the period leading up to Expo 2020 Dubai, which will begin on 1 October 2021.

INTERNI January-February will be on newsstands from Wednesday 20 January 2021.

For more information, please go to: www.internimagazine.it