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Oscar Mondadori turns 60 in 2025. This anniversary celebrates not only the longevity of one of the publisher’s most recognisable series but also the profound impact it has had on the culture and customs of Italian publishing.

Founded in 1965 on a simple and revolutionary idea — making great literature accessible to everyone through inexpensive, paperback editions that are also distributed at newsstands — the series debuted with Ernest Hemingway’s A Farewell to Arms, leading to unprecedented success.

For six decades, Oscar Mondadori has sold millions of books ranging from classics to nonfiction, from Italian and international novels to fantasy and contemporary fiction. Today, it represents a true publishing universe arranged in thematic collections featuring recognisable graphics, a constantly updated offer, and a variety of voices, genres, and languages.

It is a story of passion, innovation, and cultural inclusiveness that continues to evolve, bringing more and more readers closer to books.

To celebrate this important milestone, Mondadori and Fondazione Arnoldo e Alberto Mondadori are promoting a series of special initiatives and meetings dedicated to the history and future of Oscar Mondadori editions in 2025, recounting a publishing experience that has left a profound mark on the collective imagination.

Click here for full programme details.

Starting on Saturday, 12 July, Mondadori Store, the largest network of bookstores in Italy, will also be present in the La Noce shopping centre, introducing a new place dedicated to the world of books and entertainment in the municipality of San Cesareo (RM).

This new franchised store expands the extensive Mondadori Store network in Rome, in line with the brand’s strategy of spreading culture and promoting reading through sociocultural initiatives.
The bookshop will offer the entire community a place to meet, due to events with authors for adults, teenagers and children, and initiatives in cooperation with local schools.

‘With over twenty years of experience in the business, we are now opening a bookshop in a shopping centre for the first time,’ say Aurora and Guido Ciarla, Mondadori Store affiliates. ‘Our intention is to share our love of books and reading with bookstore customers in the La Noce shopping centre, demonstrating the passion we put into our work every day as booksellers. Our goal is to create moments to come together and for sharing, also through literature-related initiatives, solidifying our bond with customers and the local area,’ say the franchisees, who also own the Mondadori Bookstores in Cisterna, Frascati, Genzano, Lariano and Velletri.

The new Mondadori Bookstore has a floor area of ​​150 square meters with a catalogue of over 11,000 titles, from the great classics to bestsellers, including fiction, non-fiction and international books. Particular attention is paid to younger readers with the We are Junior format, which includes educational games and illustrated books to stimulate their imagination with the most curious stories, and the Just Comics section dedicated to manga and comics. Expanding the bookstore’s offerings are also areas dedicated to #BookTok for new generations of readers, in addition to those reserved for stationery, toys, gadgets, gift cards and gift boxes. Services include the new Zeercle system, which allows customers to return used books in exchange for gift cards.

The Mondadori Bookstore in the La Noce shopping centre is also available to readers online, where customers can stay up to date through the Instagram and Facebook pages. Readers can also contact the bookstore through the digital services of Mondadoristore.it to check the availability of a book, order it, pick it up in store or have it shipped. The bookstore also offers telephone order services to all customers.

The new Mondadori Bookstore is part of the ongoing regeneration and development plan of Mondadori Store, the largest network of bookstores in Italy, with over 500 stores in large cities and smaller towns. This cultural hub is active throughout the country, online with the e-commerce site Mondadoristore.it and the bookclub formula, through a programme that combines books – always at the heart of the offering – with entertainment, events, and multi-channel services, reaching over 20 million customers each year.

MONDADORI BOOKSTORE
Via Casilina 82/B
Opening hours: every day from 9:00 to 20:30
Tel: 0698008436
Email: libreriamondadorisancesareo@gmail.com
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Mondadori Store, the largest network of bookshops in Italy, offers all reading lovers the opportunity to give their books a new lease of life thanks to an exclusive partnership with the start-up Zeercle, one of the leading providers of book buy-back services in Europe.

Starting today, in the more than 300 Mondadori Bookstores participating in the service, it will be possible to exchange your used books – from fiction to non-fiction, children’s books and great classics – for a gift card corresponding to the value given to the book, which can be used in Mondadori Store bookstores and on the Mondadoristore.it

“Thanks to the partnership with Zeercle, our network of bookshops is opening up for the first time to the used book market, a fast-growing sector in which we are bringing, exclusively for Italy, an innovative business model that promotes the circular economy,” stressed Francesco Riganti, Marketing Director at Mondadori Retail. “The service – which is consistent with Mondadori Store’s mission to spread culture and entertainment to an increasingly wide audience – has omnichannel as its cornerstone: the experience starts in people’s homes with their own used books and continues with digital, which accompanies readers into our bookshops,” Riganti concludes.

“For our launch in Italy, it seemed natural for us to collaborate with a leading chain like Mondadori Store. It is an extraordinary opportunity to have access to a network of bookshops covering the entire country. We are very confident that we will experience the same success that we have already achieved in Germany, France and Austria,” commented Eric Gagnaire, founder and CEO of Zeercle.

With this initiative, Mondadori Store is further expanding the services available to its customers and once again emphasising its desire to support readers by responding to their needs in a concrete and innovative way. This commitment translates into broadening the shopping experience and building an ecosystem of accessible and integrated services.

The service that Mondadori Store offers in partnership with Zeercle is very simple: anyone wishing to sell their used books – excluding school books – can enter the dedicated website and scan the book’s barcode, or enter its ISBN code, to immediately evaluate the title.
Once you have created your shopping cart, simply take your books to one of the Mondadori Bookstores participating in Zeercle’s service, give the code to the bookstore staff who, after checking the status of the volumes, will provide the customer with a gift card that can be spent in participating Mondadori bookstores (here is the list of Mondadori Bookstores participating in the service).

Mondadori Store is the largest network of bookstores in Italy, with more than 500 stores spread from large cities to smaller centres. A cultural stronghold active throughout the country, online with the Mondadoristore.it e-commerce site and the book club formula, through an offering that combines books – always at the centre of the offer – with entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.

Zeercle is an innovative circular economy service dedicated to books. Through a simple, digital platform, Zeercle allows readers to sell their used books directly in partner bookshops, immediately receiving a voucher to use on the spot. The service, which is already successfully operating in Germany, France and Austria, aims to restore value to books, support physical bookshops and promote more sustainable consumption. Zeercle cooperates with large chains and independent bookshops to build a European second-hand book network.

Below the Annex 3F on the purchases of Treasury Shares in January 2025 to service the Performance Share Plans.

Focus, the Mondadori Group brand that serves as a point of reference for scientific dissemination and entertainment, has set a goal of bringing audiences closer to the most important technological revolution of our time: artificial intelligence. With this aim and in collaboration with PromptDesign.it, it is launching MYIA, an innovative series of online courses dedicated to learning and using generative AI for everyday life.

The offer includes 3 video courses organised in levels of increasing complexity: basic, intermediate and advanced. These training courses are designed both for people who are approaching the world of AI for the first time and for those who want to deepen their skills and become experts in the use of advanced tools such as ChatGPT, Claude and DALL-E.
With MYIA, users will learn how to make the most of artificial intelligence, improving their productivity, optimising professional work or simply exploring new creative horizons.

The courses offered by Focus are the ideal opportunity for anyone who wants to dive into the future of technology and understand how artificial intelligence is transforming society and the working world. The course is taught by Jacopo Perfetti, co-founder of the PromptDesign.it platform, author of several essays and Fellow of Innovation at SDA Bocconi, and Federico Favot, co-founder of the PromptDesign.it platform, screenwriter and creative producer, and host of the ‘Hacking creativity’ podcast.

The courses do not require prior technical skills and are fully available online through a dedicated platform. The lessons, which are all recorded, can be followed and reviewed at any time, for maximum flexibility. At the end of each course, a personalised certificate of participation is issued, certifying the skills acquired.

THREE CUSTOM COURSES

Each course is divided into 6–8 lessons and are always available in the personal area on the myia.academy website. Additional materials and slides that summarise the basic concepts can be downloaded for each lesson, along with pdf files of the pages of Focus used for exercises and tests.
1) BASIC: Introduction to Generative Artificial Intelligence. Participants who are new to artificial intelligence will learn the basics of generative AI and how to use models like ChatGPT. The course explains fundamental concepts such as creating effective prompts, the impact of AI on society and the conscious use of technology, providing participants with a solid foundation for using AI tools.
2) INTERMEDIATE: Prompt Design Techniques and the Use of Generative Artificial Intelligence. This course is intended for people who are already familiar with AI. It focuses on prompt design techniques and the use of different AI models, such as Claude and DALL-E, to generate images, analyze documents and automate processes. Participants will learn how to fully leverage the potential of personalised GPTs and AI tools.
3) ADVANCED: Master in Prompt Design and Automation with Generative Artificial Intelligence. The advanced level of MYIA is aimed at people who wish to become true experts in artificial intelligence. This course explores innovative solutions for generating content, images, audio and video with tools such as DALL-E. It provides the skills needed to integrate AI into complex projects and automate tasks.

MYIA also offers artificial intelligence courses for teachers, created by Mondadori Education and Rizzoli Education with Formazione su Misura. This is an exclusive project dedicated to the practical application of AI in the world of education. And coming soon: AI courses for children in collaboration with Focus Junior.
Further information on the learning pathways and purchase prices of individual courses, as well as the various packages, are available on the myia.academy website.

Focus, in all its forms, is the leading dissemination brand in Italy, with a fanbase of over 7 million users (Social Media Account + Focus Creator), more than 3.3 million unique users (source: Audiweb 2023), a monthly circulation of over 127,000 (source: Ads, January–July 2024) and more than 3.1 million readers every month (source: Audipress 2024/2). 

On Saturday, 26 October, Mondadori Store – the most extensive network of bookstores in Italy –, will make its return to Frosinone with a bookstore, which will allow it to once again provide the city with a hub dedicated to reading and entertainment and a true socio-cultural stronghold. The new Mondadori Bookstore will open to the public at 5.00 p.m. on Via Aldo Moro, one of the main shopping areas.

“The decision to open a new bookstore in Frosinone with a key strategic partner like Mondadori Store not only responds to the desire to create a stronghold that serves the local community, but is also in line with the goal of enhancing, spreading and setting-up new cultural hubs throughout the country”, declared Felice Paparello, a franchisee now opening his seventh bookstore with Mondadori Store.

The new Mondadori Bookstore covers an area of 150 square metres with a catalogue of over 10,000 titles, from the great classics to best sellers, including fiction, non-fiction and miscellaneous. Special attention has been paid to younger readers with the We are Junior format, which includes educational games and picture books to stimulate their imagination with the strangest stories, and the department dedicated to manga and comics, Just Comics. Areas dedicated to #BookTok, for the new generation of readers, as well as stationery, gift boxes and gift cards, also expand the store’s offer.

The Mondadori Bookstore in Frosinone also serves readers online: customers can be updated on all the activities and events planned through the Facebook and Instagram pages. They will also be able to get in touch with the store through Mondadoristore.it digital services to check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles. The bookstore will also offer customers the opportunity to place orders via telephone.

The new Mondadori Bookstore follows the plan for renewal and development of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. The cultural organisation is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Via Aldo Moro 5, 03100, Frosinone (FR)
Hours: Mon–Sun 9:30 a.m. – 8 p.m.
Tel: 0775.960677
Email: mondadoristorefrosinone@gmail.com
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Narae, the new app that allows readers to immerse themselves in the fascinating world of webnovel romance, is here. The result of a collaboration between the Mondadori Group and Bookrepublic, Narae offers an unprecedented reading experience to all fans of this new narrative genre, which is rapidly establishing itself from Asia all the way to Europe.

With Narae you can read stories divided into over a hundred short episodes, with new releases every week. The catalogue includes a rich variety of genres and tropes – romance subcategories – capable of satisfying all readers with a passion for Fantasy Romance, Historical Romance, Contemporary Romance, Boys’ Love and much more.

Already available to download from App Store and Google Play, Narae launched in Italy and France at the same time. The stories on the app, currently written by Korean authors, are available for the first time in Italian and French, thanks to a team of qualified translators.

“The continued growth of the romance and webnovel market has demonstrated the enormous potential this narrative form can have in Western markets. A trend that we are confident will also be followed in Italy and France,” said Marco Ferrario, CEO of Bookrepublic Webnovels, the startup that runs Narae. “Looking to the future, our goal is to continue to expand the catalogue and explore further opportunities worldwide, to establish Narae as the leading platform for webnovel romance in Europe, investing in quality content, translations and strategic partnerships that will drive sustained growth,” Ferrario concluded.

Narae’s catalogue of stories, written exclusively by Korean authors, will also be continuously expanded with the creation of original webnovels produced and written by Italian and French authors.

“We are thrilled to launch Narae on the Italian market and to bring the magic of webnovel romance to an audience that until now has had difficulty finding this content in Italian and French,” said Didier Borg, Managing Director of Narae. “Our goal is to offer readers a smooth and engaging reading experience, and we are confident that our selection will win over Italian fans of romance and K-culture,” Borg concluded.

For information: www.narae.eu/it/.

Power Talent Agency, part of Mondadori Media, sees the arrival of three new creators who will enrich the agency’s communication potential, particularly in the wellness, beauty and lifestyle space.
Power Talent Agency, which can count on a roster of 30 talents and a total of 25 million followers, stands out for the ability and strength with which it is able to communicate the values and uniqueness of its people, creating synergies with the Mondadori Media brands of reference – The Wom and MypersonalTrainer – and offering a wide range of opportunities.

The three new talents
Among the new additions is Carola Chiusano, a real estate agent, entrepreneur and influencer, who is an expert on the most intimate and substantial asset of Italian culture: the home. Carola has more than 15 years of experience and uses her expertise to show this world to her fanbase of almost 80,000 followers. Her mission is the ‘Social reEvolution‘ of the real estate sector: an innovator of house tours, which have now become her trademark, she has reinvented the idea of the real estate agent through fresh, engaging and spontaneous communication. Not just houses though, Carola is also passionate about design, fashion and travel. She loves exploring new destinations, documenting her trips with personal stories that convey the charm of the places she visits. Her passion for fashion is reflected in her impeccable outfits that range from the most elegant to the most casual trends, always with a touch of class and originality. Carola joins The Power of Art, the spin-off of Power Talent Agency that is based on inspiration, art, creativity and entrepreneurship.

Whereas Angelica Amodei, professional journalist, health and beauty expert and Beauty Trainer at MypersonalBeauty, is strengthening the wellness sector of Power Talent Agency. She shares daily healthy eating, wellness and beauty videos on her social media with her 41,000 followers to spread the rules for a healthy lifestyle. In addition, Angelica is a guest and moderator at major events related to the world of food and more. Among her most important collaborations is a weekly video column entitled Sorsi di Benessere for the Italpress news agency. She is the author of two books on the subject of proper hydration: La Salute nel Bicchiere and Idratarsi a Tavola. Angelica is often a TV guest on various Rai and Mediaset programmes. She has edited a special column for Le fake news del benessere for Unomattina estate 2024 on Rai 1. Her experience enhances the Power for Wellness, a spin-off dedicated to the world of wealthcare with the aim of creating a perfect balance between body and mind.

Among the new talents joining Power Talent Agency is Veronica Rocca who, thanks to a long period of studying, has developed a strong passion for facial anatomy and the world of cosmetics. Her talent has led her to collaborate with renowned professionals in the field, delving into the causes of facial blemishes and how to treat them. With a solid fanbase of 136,000 followers, Veronica has become a benchmark in the beauty industry, helping women rediscover and enhance their beauty without resorting to cosmetic surgery. During her studies, Veronica developed innovative self-massage protocols: proprioceptive and postural exercises aimed at natural facial rejuvenation without the use of scalpels or needles. Combining science with beauty, she thus founded FaceTraining^®: a revolutionary set of techniques to be integrated into a daily skincare routine, designed to offer everyone greater freedom and confidence when caring for their face. Veronica, who already collaborates with The Wom, joins one of the latest spin-offs created by Power Talent Agency: W Power. This section has a dual spirit: its talents promote the values of Diversity & Inclusion, Self care and Anti-stereotypes, not forgetting passions from makeup to skin and body care to trends and fashion.

On Tuesday 24 September, Mondadori Store, Italy’s largest bookstore network, will open a new bookstore in Pontedera (PI), right in the city centre in the pedestrian area of Corso Giacomo Matteotti.

The ribbon-cutting ceremony, which will take place at 5 p.m., will be attended by the Mayor, Matteo Franconi. The author Karim B. will also be signing copies of Limitless (Sperling & Kupfer), a novel that has become famous among readers of Wattpad and TikTok, immediately topping bestseller lists upon its release. At the opening, the Italian acoustic duo Sunflower will be performing with their form of pop rock.

The store in Pontedera expands the extensive Mondadori Store network in the area, in line with the network’s strategy of spreading culture, encouraging reading and creating centres dedicated to the world of books and entertainment.

‘I am happy to be initiating this project with the Mondadori Store network of bookshops, since we share the same objectives: developing places dedicated to culture, making culture accessible to everyone and satisfying the tastes of a broad audience that is increasingly varied and – most importantly – increasingly young, due to the numerous schools in the city,’ says franchisee Antonio Verderame, who has now opened his thirteenth bookshop with Mondadori Store. ‘Furthermore, by focusing on the quality of the shopping experience, multi-channel services and events, we always put the needs of our customers-readers first,’ he concludes.

The new bookstore covers 180 square metres in a noble palace once used as a convent. It offers a selection of more than 15,000 titles, from the great classics to bestsellers – including fiction, non-fiction and other works – without overlooking early readers: it carries the We are Junior format, which includes educational games and illustrated books to stimulate their imagination with the most fascinating stories, and the department dedicated to manga and comics, Just Comic. Areas dedicated to #BookTok, for the new generation of readers, and local publishing, as well as stationery, toys, funko pop, gift cards and gift boxes, also expand the store’s selection.

There is also a dedicated space for events and presentations in the cloister of the building where the new bookshop is located. Visitors to the bookshop can also admire the work by mural artist Rame13 dedicated to the city of Pontedera.

The Mondadori Bookstore in Pontedera also serves readers online: customers can keep up to date through the Instagram and Facebook pages. In addition, they can also contact the bookstore through Mondadoristore.it digital services to check if a book is available, order it and pick it up in store, choosing from a catalogue with more than a million titles.

The new Mondadori Bookstore follows the plan for renewal and development of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. The cultural organisation is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Corso Giacomo Matteotti 42, 56025, Pontedera (PI)
Hours: Mon-Sun 9:00-13:00/16:00-20:30
Phone: +39 0587.980586
Email: mondadoribookstorepontedera@gmail.com
https://www.mondadoristore.it/negozi
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Media Relations
pressoffice@mondadori.it
+39 02 7542.3159

AdKaora, an international digital agency with full-funnel advertising solutions under the Mondadori Group’s MarTech Pole, has created a proximity marketing strategy outside Italy for Safilo Group, one of the most important companies in the eyewear market, to promote the Marc Jacobs eyewear line.

The purpose of the campaign, which went online in April and was managed together with OMD, Omnicom Media Group’s media agency, was to cover the entire customer journey, increasing brand awareness of the product line and stimulating drive-to-store for points of interest in France.

The AdKaora Creative Studio customised a rich and advanced media format with a highly interactive and innovative character to users a unique experience in discovering the brand. Using the Find&Go Now! interactive map, customers actually entered the shops, increasing footfall and passes by the shops where the product was sold.

The proximity marketing developed by AdKaora covered all steps in the funnel, from awareness to consideration to stimulating footfall in shops, through a mix of display formats, rich media and integrated channels that denote proximity.

The campaign recorded a 25.7% engagement rate thanks to the Find&Go Now! map and a 17.3% increase in shop visits.

 The complete success of this strategy was also due to inclusion of the Brand Lift Survey (BLS) tool by AdKaora and Hej! which relied on user interception and user activation to gather valuable information on the target audience tied to precise campaign objectives and KPI measurement.
The objectives of the BLS included:

• analysing brand consideration and brand favourability, i.e. the degree to which users prefer and favourably consider the brand and product;
• extracting more details on the target audience in terms of socio-demographics;
• analysing the perception of competitors;
• collecting insights and KPIs from the entire marketing funnel.

The advertising recorded a 50% increase in brand consideration and a 38%increase in brand favourability, confirming users’ positive sentiment towards the brand. Marc Jacobs also verified the product’s discriminating factors and learned a little more about the target group, such as geographic composition and brand perception amid the competition due to AI-integrated conversational marketing technology.