Market Trends 2025

In 2025, the Italian Book market showed an overall negative trend, with a value decline of 2.1%. The size of the digital book market (e-books and audiobooks) is estimated at approximately € 121 million (equivalent to approximately 8% of the total market), up by around 5% compared to 2024, thanks to e-book sales, which saw an increase of 2.4%, and in particular audiobooks, which showed growth of 13.3%

The School textbooks market (Primary + Secondary Schools) experienced a slight contraction of approximately 1% in 2025 compared with the previous year, while the sold/adopted ratio remained largely stable. 

The Media relevant markets in FY 2025 performed as follows:

  • the advertising market (excluding searches, social networks, classified and OTT) decreased by an overall 1.6% versus the previous year,
  • the magazines circulation market declined by 8.6%

Market's evolution

FY2025 FY24 FY23 FY22 FY21
Trade Books -2.1% -1.5% +3.4% +0.2% +14.7%
Education Books -1.0% -1.5% +3.5% -0.5% +2.5%
Media
  • Circulation
 -8.6% -7.6% -8.1% -7.4% -7.7%
  • Advertising

Print

 -8.6% -5.5% +0.8% -4.8% +3.6%

Web

 -1.7% +1.0% +2.4% -3.2% +17.6%

Sources
Trade book: GFK (mkt value, sell-out data)
Media: circulation (newstands + subscriptions), internal estimate (value) – advertising, Nielsen (value)