Market Trends in 2023

The positive operating and financial results achieved by Mondadori during the 2023 benefited from a positive trend in the book market:

  • following the consolidation phase in 2022, in 2023 the book market showed further growth in value of 3.4% and a substantial stability in volume; the digital book market (e-books and audiobooks) recorded a growth of 5% compared to 2022 thanks to the sales of e-books, which experienced an increase of 2.5%, but in particular of audiobooks which have recorded double-digit growth of 12%.
  • The Education book market (primary and secondary schools) in Italy in 2023 is estimated to increase by approximately 3.5% versus the prior year, settling at a total of € 618 million.

The Media relevant market performed as follows in 2023:

  • the advertising market posted an increase for digital activities of 2.4% and for magazines of 0,8%;
  • the magazines circulation market declined by 8.1%.

Market's evolution

20239M231H231Q2320222021
Trade books+3.4%+2.3%+2.7%+3.0%+0.2%+14.7%
Education books+3.5%-0.5%+2.5%
Media
  • Circulation**
-8.1%-8.1%-7.8%-7.6%-7.4%-7.7%
  • Advertising

Print

+0.8%-2.7%+4.8%-1.4%-4.8%+3.6%

Web

+2.4%+4.3%+6.3%+11.9%-3.2%+17.6%

Sources
Trade book: GFK (mkt value, sell-out data)
Media: circulation (newstands + subscriptions), internal estimate (value) – advertising, Nielsen (value)