Market Trends 2024

The positive operating and financial results in FY 2024 has been achieved by Mondadori despite a sligthly negative trend in the book market:

  • the 2024 financial year saw a non-homogeneous trend in the book market: the substantial stability of the first 9 months of the year (-0.5%) was followed by a slowdown during the last quarter which meant that, over the full year, the market value showed a decline of -1.5%; the digital book market (e-books and audiobooks) recorded a growth of 5% compared to 2023 thanks to the sales of e-books, which experienced an increase of 4%, but in particular of audiobooks which have recorded a more relevant growth of about 7%.
  • The Education book market (primary and secondary schools) in Italy in 2024 is estimated to decrease by approximately 1.5% versus the prior year, settling at a total of € 606 million.

The Media relevant market performed as follows in 2024:
• the advertising market posted an increase for digital activities of 1.0% and a decrease for magazines of 5.5%;
• the magazines circulation market declined by 7.6%.

Market's evolution

FY20249M241H241Q24FY2023FY2022FY2021
Trade books-1.5%-0.5%-0.2%-3.8%-3.4%+0.2%+14.7%
Education books-1.5%+3.5%+0.5%+2.5%
Media
  • Circulation
-7.6%-7.0%-6.2%-6.8%-8.1%-7.4%-7.7%
  • Advertising

Print

-5.5%-1.6%-2.8%-4.9%+0.8%-4.8%+3.6%

Web

+1.0%+4.6%+5.4%+2.6%+2.4%-3.2%+17.6%

Sources
Trade book: GFK (mkt value, sell-out data)
Media: circulation (newstands + subscriptions), internal estimate (value) – advertising, Nielsen (value)