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- CasaFacile: following the success of “La casa dei sogni”, this autumn will see a number of new initiatives dedicated to “Natural Recall”
Responding to the new needs of contemporary living, accompanying readers with proposals and solutions that are always original and accessible: CasaFacile, the Mondadori Group brand edited by Francesca Magni, confirms its position as a point of reference for interiors and lifestyle enthusiasts, thanks to the excellent performance, recorded in the first 5 months of the year, of both the magazine the website and on social networks.
“Every month on newsstands and every day on social media, it is exciting to experience the active participation of our community: people who are passionate about the home and everything that can make it more liveable, hungry for inspiration, style ideas and solutions to copy, as well as ways to make the house more in tune with nature. In recent months we have literally “felt” the growing loyalty towards CasaFacile, in a virtuous circle that integrates both print and digital. The biggest satisfaction is receiving messages on Direct Instagram that say: ‘I discovered you on Instagram and now I can’t wait to get the magazine every month from the newsstand,’” said Francesca Magni, editor of CasaFacile.
The first 5 issues of the year of the monthly, which have also included special editions enhanced with new features, in fact recorded a 7% increase in circulation compared with 2020 (Source: the publisher, January-May).
“La Casa dei sogni” (Dream Homes), the first digital Festival conceived by CasaFacile, which started with the special April issue was a huge success. In fact, for a month the brand used the website and social media to talk about what we dream for our homes and how to improve the quality of life by redesigning the spaces in which we live: It involved a community of over 1 million fans, up 39% compared with last year (Source: Shareablee + Pinterest May 2021), and achieved a total reach of 27 million users and 1.7 million total video views (source: Facebook, Instagram and site).
CasaFacile has proved to be an authoritative and effective partner also for its growing number of advertisers, who are increasingly and aware of the brand’s ability to generate audience and interact with its vast community: in the period from January to May 2021, CasaFacile’s advertising revenues (print and digital) grew by 47% compared with the previous year, with a space share of more than 60% in its segment of reference, establishing itself as the market leader the monthly consumer interiors segment.
In the autumn, a number of new initiatives await readers and users who are more attentive to new ways of living at home, sustainability and ‘green’: CasaFacile will continue to interpret the need for design that is more in tune with nature and will introduce a series of initiatives that will take shape in the coming months, entitled “Natural Recall”, starting with two special issues of the magazine.
September’s issue of CasaFacile will be dedicated to “A house in harmony with nature”, giving space to new projects from all over the world, with rooms aimed at optimising thermal comfort and brightness, solutions to multiply the quantity of green, even in small spaces, and furnishings in natural materials. With stories from people who have decided to integrate nature into their lives and new ways of bringing nature into the home, such as balcony gardens and botanical décor.
The October issue, will feature “A home in harmony with you”, an invitation to build a house tailored to what you want and enjoy: room by room, tips and smart products for virtuous living, from carefully selected new models for the kitchen to the best materials for sustainability, recyclability, resistance and pleasantness of use, as well as textiles for a good sleep, the organisation of remote working, to reconcile work and private life.
All this will also lead into the second edition of the CasaFacile digital festival, which will run from 4 to 30 October 2021 with content and background detail on the website and on social media. “Natural Recall” is an invitation to global well-being: and starts from the theme of nature and sustainability, but extends to embrace all kinds of products that can make life at home more pleasant, add atmosphere and live-ability, decorate, creating a new relationship with the outside world, making the home more connected and easy to manage remotely, enabling you to equip home offices or fitness and hobby corners, while also improving energy performance and thermal comfort.
A new opportunity for partners who want to talk about their projects and new ideas to render the home more in harmony with us and with nature, with video formats and Instagram stories, produced by the team of bloggers, interior designers and architects who work with the magazine.
A form of cross-media storytelling that will engage readers on all the brand’s digital touchpoints, thanks to the ability of CasaFacile to evolve its offer to embrace the new needs of the contemporary audience.