Donna Moderna, the Mondadori Group brand, a point of reference in the women’s segment, this month will launch three special issues dedicated to topics of great interest to readers: from winter holiday destinations, to a Black Friday special, with a guide to discounts, and a look at Christmas gifts, a must for shopping and leisure.
A series of initiatives that enhance the offer of a brand that is always in touch with the needs of the 7.5 million users (source: Nielsen Media Impact Data fusion, May 2021) in its community, with content which is developed from the magazine across its social media channels, website and through special collectors’ issues.
Starting this week with the Winter Travel issue, featuring on the cover the presenter Elisabetta Canalis, chosen by the magazine as a representative of the perfect globetrotter: always with a suitcase in her hand, she is constantly traveling between the US and Italy for work and love.
In the special, Donna Moderna readers will find 25 winter holidays for the end of the year: from the mountains with itineraries to immerse oneself in nature and to practice sport, to cities of art in Italy and Europe with lots of practical advice for the perfect visit. Then there are the Christmas markets, destinations for a gourmet or shopping holiday and new travel experiences such as the Advent party in a European capital for an authentic Christmas atmosphere and a guided tour of patisseries with a food critic in Turin.
And not to be missed on the Donna Moderna Instagram profile three reels with the two winter sports athletes; the skier Sofia Goggia, and mountaineer Hervé Barmassee, and with the writer and art curator Paola Zatti on holidays in a city of art.
The second appointment is on 18 November with an issue dedicated to Black Friday, which kicks off the pre-Christmas shopping bonanza with exceptional promotions.
A special issue full of advice and information for purchases at special prices both in physical stores, which have become more and more places for unique experiences, amusement and fun, and in digital stores using the many new tools available: including augmented reality, virtual tours, live shopping and the new hybrid purchasing methods, such as omnichannel, cross shopping, click & collect.
To accompany the issue, there will be a tutorial on donnamoderna.com on online shopping with a range of practical tips on the best deals and the shops not to be missed, as well as an in-depth study dedicated to new payment methods.
The rich autumn offer of Donna Moderna is completed by the XMas Gifts issue, on newsstands from 25 November, with a very special cover.
The theme of the issue is the five senses: ideas and advice for gifts to touch, hear, taste, look at and smell, as well as a practical guide to making original Christmas packages.
The Christmas storytelling will continue also online with a special How To XMAS for an Instagrammable Christmas and on the Donna Moderna social media channels with a programme of Xmas Reels with lots of special guests.