Donna Moderna launches the project “Modern relationships”: a four-part look at love, the family, friendship and sex
To coincide with Valentine’s Day part one is dedicated to love
Donna Moderna, the brand that is a point of reference in the women’s magazine segment, launches a special on love to coincide with Valentine’s Day.
The issue on newsstands tomorrow features more than 40 pages with moving stories, surprising interviews and ideas to from which to draw inspiration. And at the heart of the magazine an exclusive illustration, inspired by love, to pull out and keep.
This special is the first part of a “Modern Relationships” project: a four-part series focused on discovering how love, the family, friendship and sex have changed.
A new format that is developed in the magazine, on social media and the web site in a circular, multichannel and complete communication.
“We asked our readers to tell us their love stories and we could not have imagined that we would be flooded with stories. Love remains the strongest driver of our existence and relationships have changed profoundly and Covid, like everything else, has accelerated these changes. And that is what we examine in this issue. Without forgetting, however, that we are dealing with a sentiment that, more than any other, gives direction to our lives and that the best way to understand it is to speak about it,” declared Annalisa Monfreda, editor of Donna Moderna.
The Donna Moderna special
Featured on the cover are Giorgia Palmas with her partner Filippo Magnini. The TV presenter and swimmer talk in an interview about their story, crowned last September with the arrival of little Mia, and they are also photographed in an exclusive fashion feature inside the magazine.
This special issue dedicated to relationships will also feature the stories of three couple who have who have experienced complementarity in work and in life: the chefs Isabella Potì and Floriano Pellegrino, who started a restaurant together, the philosophers and writers Maura Gancitano and Andrea Colamedici, founders of Tlon, a cultural project, and the architects Cristiana Favretto and Antonio Girardi, rewarded by Time with the inclusion of their green project among the 100 most innovative.
The pages of Donna Moderna also include an important survey on the dematerialization of feelings. The divorce lawyer and expert on sentimental relationships Ester Viola and the psychologist, psychotherapist and analyst Stefania Andreoli discuss the issue of imaginary relationships and virtual betrayals, explaining why it is so difficult to love today.
These two important voices will also take part in a live event on Facebook on Friday 12 February at 5.30 pm.
At the heart of this special issue is an illustration inspire by love, produced for Donna Moderna by the artist Giò Pastori and a double-page with the most beautiful and romantic verses, chosen by readers on social media: the most voted, by Rupi Kaur, with “Il modo in cui ti ami è il modo in cui insegni ad altri ad amarti” (The way you love yourself is the way you teach others to love you), followed by Alda Merini with her words “Ieri sera era amore, io e te nella vita fuggitivi e fuggiaschi con un bacio e una bocca come in quadro astratto” (Last night was love, you and I fugitives in life and fugitives with a kiss and a mouth as in an abstract painting).
The protagonists of the issue are also the stories of the readers who flooded the editorial office with their stories, selected by Donna Moderna and entrusted to the pen of the writer Sara Rattaro
Of course, there will also be beauty tips. With a feature dedicated to red passion products and a shopping column about jewellery to give as gifts for Valentine’s Day.
On social media and the web site
With this initiative, the Mondadori Group brand once more wants to engage its audience, which today has 12.2 million net users every month (Source: Nielsen Media Impact data Fusion May 2020), to which should be added almost 3 million fans on social networks (Source: Shareablee plus TikTok and Pinterest sources January 2021).
The project will also feature on the web site donnamoderna.com, in special that brings together some of the most significant content from the issue and on the brand’s social media profiles with daily storytelling dedicated to love.
On the Donna Moderna Instagram profile, there is an interactive survey #parliamodamore (Let’s talk about love) which identified the most voted verses tin the week of Valentine’s Day through cards and stories, together with readers stories and the most beautiful phrases among the many suggested by users on the social media channels.