Grazia, the leading 100% Italian fashion brand, with 21 editions around the world and edited by Silvia Grilli, is on newsstands with a special issue entitled Olimpiadi della rinascita (the Olympics of rebirth)
The magazine looks at the protagonists of the Olympics and the rediscovery of sport. Readers will find the athletes of the 2021 Games in Tokyo, to the icons of the past: they will read stories and first-hand accounts from many of the talents engaged in these post-pandemic competitions and dealing with the special rules and regulations that must now be followed.
“This extraordinary issue of Grazia is dedicated to the athletes who will bring us the thrill of these Olympics and the return of normal life,” declared the editor Silvia Grilli. “They will excite us with their records and help us to see a better world. Because that is what the Olympic Games are: commitment, respect, courage, self-improvement, progress, equality, pace, internationalism. As well as a more satisfying tomorrow for women. Enjoy!” the editor concluded.
The personalities and contributors to the special issue include: the writer Laura Imai Messina, who has lived for years in Japan and talks about how the country will feel during the Olympics when they can once again enjoy competitive sport with spectators.
Historian Eva Cantarella explains to Grazia how society needs female champions that are an inspiration for the young girls of today and tomorrow, because sport is also equality and respect.
And then lots of athletes, authentic talents from different disciplines: from swimming’s ‘divine’ Federica Pellegrini, now competing in what will be her last Olympics, to Simona Quadarella, another highly talented swimmer who in Tokyo hopes to leave her mark. We also have the coach of the Italian national women’s football team Milena Bartolini and Novella Calligaris, the first swimmer to win a medal at the 1972 Olympics, who tells Grazia about the effort involved in becoming the number one.
Other voices opening up to the magazine include the trainer Giorgio Cagnotto who for years coached his daughter, the diver Tania who explains just how long the road to the podium is. The fencer Alice Volpi shares with Grazia her excitement ahead of this great challenge, as does the rhythmic gymnast Alessia Maurelli.
Then there is women’s volleyball with the captain of team Italy Myriam Silla and the long jumpers Marcell Jacobs and Gianmarco Tamberi. As well as other accounts from young protagonists of sport: for water polo Pietro Figlioli, for wrestling Frank Chamizo Marquez and Abraham Conyedo Ruano and for artistic gymnastics Vanessa Ferrari.
In this special issue of Grazia will also find portraits by leading photographers of 6 great athletes who are part of the history of the Olympics and of sport. The basketball legend Michael Jordan, US swimming campion Mark Spitz, and the long jump champion Fiona May. As well as Carl Lewis who broke world records in both the 100 metres and the long jump, winning medals at four Olympics, Florence Griffith, the world’s fastest woman of all time and the great fencer Valentina Vezzali.
This special issue is also enriched by cool fashion with a sporty soul and beauty that emphasises the body and footloose, the new trend in which you walk barefoot.
Grazia – which reaches a total audience of 4.3 million people, including users and readers (Source: Nielsen data Fusion December 2020) – will also produce a special entitled Sport generation, available on Grazia.it, in which three young athletes will talk about their passion for sport, the sacrifices, the satisfactions and the hopes. #Graziasportgeneration also continues on the brand’s social media profiles, in particular Instagram, with a rich range of content and background, including curiosities, quizzes and sports-themed surveys, and involving 1.6 million fans (Source: Shareablee, TikTok, Pinterest June 2021).