Icon celebrates its 10th anniversary

On newsstands a collectors’ issue: 10 covers that look to the future

Advertising performance up 10% compared with 2020


Icon, the Mondadori Group’s male fashion and lifestyle brand, is celebrating its 10th anniversary with a special issue of the magazine: 10 covers dedicated to leading figures from fashion, cinema, music and, for the first time volta, philosophy, to look together towards the future.


A collectors’ issue, a collection of stories, interviews and spectacular productions with contributions from some of the big names in photography who have accompanied the magazine in its journey.

The philosopher Byung-chul Han, the singer Mahmood, the pianist Jan Lisiecki, actors Casey Affleck, Alessio Lapice, Tahar Rahim, the dancer Sergei Polunin are the faces chosen by Icon as the symbols of a manifesto of the new contemporaneity A tribute to the future of Icon. A reinterpretation of icons in crossover areas in order to find new perspectives, while treasuring the legacy of the past. Talents from heterogeneous backgrounds, who demonstrate the capacity of the magazine edited by Andrea Tenerani to act as a catalyst for different worlds, using fashion as a lens to describe society.

“Over these 10 years Icon has talked about the evolution of fashion and its interpreters and been a spokesperson for new languages and an amplifier of styles and trends. With this issue we don’t just want to pay homage to the past, but to celebrate the future, in an attempt to map out a destination to examine together with our community of readers, through the international gaze provided by our team of photographers, journalists and stylists, expanding our point also to other industries and borders,” explained Andrea Tenerani, editor of Icon.

At the heart of Icon, on newsstands from 15 April, there is not just fashion and image, but also current affairs, in a global world in constant evolution. In the new issue, Destination: Future presents interviews and essays that focus on the changes taking place in culture and society: technological innovation, the environmental issue, inclusion, sustainability, mobility, major social issues, the commitment of the new generations, to offer readers a point of view on the new frontiers of the world of fashion, art and design and to understand the crucial challenges of the coming decade.

The April issue also features the special Iconology, a gallery of the history of Icon with the images and representations produced by the brand over the last 10 years, which will also be live on the new website.


In conjunction with the publication of the Anniversary Issue, Icon will also extend its offer on the website www.iconmagazine.it which has been completely redesigned to further enhance the quality of photos and videos in new sections dedicated to People, Fashion, Cult, Beauty, Design, Eat & Drink, Where to go, Wheels, ICTV, Fashion Shows with previews, news and insights.

The 10-year story of Icon will continue on the brand’s social media profiles, with special content and initiatives throughout the month.

Launched in April 2011, for a decade Icon has been describing the fashion, customs, passions and lifestyles of the contemporary man – from beauty to beverages, travel and cars – plus the icons that represent him. A successful formula that has always counted among its strengths a very high attention to image quality and to Made in Italy, a reference point for the public and operators in the high-end fashion industry, which has also taken the brand abroad, to Spain, as a male supplement to the newspaper El País, and to Australia.

The trend in advertising sales, managed by Mediamond, is also positive: the Anniversary Issue obtained 100 advertising pages out of a total foliation of 352, contributing to the excellent result of Icon’s print and digital platform which to date has recorded an increase in revenues of 10% compared with last year.

The launch is accompanied by a advertising campaign planned on print, radio, web, social media and the DOOH – Digital Out of Home circuit.