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- What’s new in the Focus system: the magazine “Focus Domande & Risposte” goes monthly and launches a collaboration with the l’Eredità champion Massimo Cannoletta
New columns and collaborations for Focus, the Mondadori Group brand leader in the popular science segment 6.4 million readers and users and a community of over 3 million followers on social media, up by 40% since February 2020.
From this month Focus Domande & Risposte, the magazine that offers more than 250 questions and answers about the most incredible and interesting facts, is changing its frequency and becoming a monthly. And for the occasion the title is launching an exclusive collaboration with Massimo Cannoletta.
The celebrated champion of the TV quiz show L’Eredità, whose knowledge captured the hearts of the Italian audience. Will be the protagonist of a feature entitled “Te lo dice Massimo” in Focus Domande & Risposte and a weekly appointment on the Focus Facebook and Instagram profiles, where he will engage the community in an exclusive video questions and answers format.
“The strength of Focus lies in the care and attention given to providing detailed background and the way we search for news, the authoritativeness of our contributors and interlocutors, but also in the curiosity, the passion and enthusiasm we put in every day to offer our readers a quality product that is able to speak to everyone. Consequently, when I had the change to chat with Massimo Cannoletta, and when I saw his enthusiastic hunger for knowledge and his drive to explain, I thought it would be brilliant to add him to the team of journalists and collaborators that make the world of Focus a great multimedia platform for popular science,” declared Raffaele Leone, editor of Focus.
But that’s not all that’s new. Cannoletta will also have column in Focus Storia, Focus system magazine dedicated to the events, personalities and curiosities of the past and present. Every month in “Curioso per caso” he will allow readers to discover historic and artistic treasures form different countries in the world.
The super champion will also be the protagonist of an exclusive interview in the monthly Focus, in the issue on newsstands from 23 February, where he talks about the secrets of his memory.
Originally from Lecce, Cannoletta, who is 46, has a degree in political science. He is passionate about spreading culture and knowledge and became famous with the audience of the early evening quiz show presented by Flavio Insinna, participating in 51 episodes and beating record after record.
“I grew up reading Focus branded magazines, and I got many of the questions on L’Eredità right having learned them from these magazines. So I am absolutely honoured to become a part of the big Focus family,” declared Massimo Cannoletta.
Focus is Italy’s most widely-read magazine, with 6.4 million readers and users (Source: Nielsen Media Impact Data fusion, Amy 2020). It is increasingly appreciated and engaging on sempre social networks, where it has a growing audience of over 3 million followers (Source: Shareablee, February 2020). The magazine is the core of a multimedia ecosystem that includes the web, a TV channel, social media and events: a distinctive point of reference for issues of great current significance, from science to technology and nature, and thanks to contributions from authoritative voices of international renown and an approach that is always rigorous and fresh.