A hint of Zenzero, the talent agency of the top food creators of the Italian digital scene, has landed in the world of communications.
This one of a kind reality came to life thanks to the founding fathers of Giallozafferano’s workforce – a leading Italian media food brand behind this initiative; practically the result of One Shot Agency’s experience in social communications combined with the creativity, talent and success of five of the most renowned Italian food creators.
Giallozafferano – already renowned with 50 million followers in Italy and abroad – was the first editorial brand to actively work with young food creators and talents, well before the new market trends. Such relationship grew over time and is now consolidated thanks to the new top five creators selected to “co-create” the project. Zenzero Talent Agency.
A significant change of approach to the marketing influencer setting, where the creators are for the first time allowed not only to establish a commercial relationship with an agency, but to actively take part in its development as founding fathers.
The new agency, specialised in the food industry, boasts Daniele Rossi, the Tuscan chef with modern and refined culinary skills linked to local traditions, Cookergirl, the “red apron” girl with a passion for cooking and experimenting, Diletta Secco, the refined, cheerful and spontaneous storyteller always attentive to the environment and healthy eating, Rosy Chin, the chef and entrepreneur who blends traditions with innovations and Luisa Orizio, Giallozafferano’s number one food blogger, among its co-founders.
The Agency’s offer
Zenzero exclusively manages 20 exceptional talents: not only the co-founding creators themselves, but also some of the most renowned and original culinary talents, as well as several emerging figures of growing relevance in the field at different levels of engagement.
The new food agency is the point of contact of an extraordinary hub of creators – relying on a total of 20 million followers, 200 million video views and beyond 10 million interactions a month. The brand has a dual work objective, working on the growth of its talents to enhance their distinctive positioning on one hand and interpreting the needs of businesses to build communication strategies with effective languages bound to also reach the new generations on the other.
Zenzero will become a new point of reference for the food industry, also thanks to its name which is closely linked to GialloZafferano‘s. Zenzero, or ginger, is a fresh and original ingredient that is much appreciated by those who love to experiment in the kitchen or to add a crisp and natural touch to their preparations, just like the Agency’s soul.
Alessandra Rigolio, a young manager with much experience in the media and already Mondadori’s Marketing Director, will lead Zenzero as its CEO, and Gabriele Colasanto, Mondadori Media’s Food Department Manager as its president. The two will be assisted by Luigi D’Alterio, Sales Director of both Zenzero and Hej, and Nicole Cavallo, the Head Talent Manager who will combine marketing and creative management strategies for the customised projects of each talent.
“We are proud to launch a one of a kind and innovative reality such as Zenzero, and to take one more step towards the continuous strategy of evolution that has always distinguished Giallozafferano. In recent years, our brand has always focused on the social media channels and creators, considering them both as essential elements of its success strategy, in particular on Instagram and Tik Tok. With Zenzero, we’ll be able to provide our partners with both a new media solution and creators capable of satisfying their needs with projects bound to generate real value. Our trump card is the relationship we build with our talents: we work with them at every step of the way, invest in their growth and always provide the market with contents that are in line with the new trends and languages,” stated Alessandra Rigoglio, Zenzero’s CEO.
This turnkey offer and one of a kind strategy, consisting of many tricks of the communications world, along with the know-how of a partner such as One Shot Agency, an Italian agency operating in digital management and communications for years, will be supervised by the team’s account manager Daniele Tozzi.
“As far as our group is concerned, Zenzero consolidates our experience in the management of talents and represents a new ambitious and specialised challenge bound to become a point of reference for the marketing influencer strategies of the food sector. The focal point lying in its ability to manage and develop creators of undisputed talent and who have a unique way of influencing the market,” stated Matteo Maffucci, co-founder of One Shot Agency. “Together with Zenzero, we studied a formula intended to transform these projects into a brand experience through a story adapted to the brands and services of the food industry and to their values, talents and social audience.”
In addition to the five founders, Zenzero already has many creators and talents, among which: Chef Nerone, a young cook from the Campania region who combines his love for his land with spontaneity and improvisations: 2foodfitlovers, a social media couple with a passion for fitness and good food; Foodqood, third cooking tiktoker worldwide; Rossella pane e cioccolato, renowned for her exquisite contents; Valeria Ciccotti, of Vale cucina e fantasia, with her creative and simple recipes; Fernanda Michela Nicotra, of Il caldo sapore del sud, a native of Catania who loves traditional dishes and more; Monica Pannacci, of Ricette del cuore, promoter of simple, instinctive and zero waste type of cooking; Gessica Runcio, of Le ricette di Gessica, who alternates precious traditional family recipes to quick and easy to make dishes for all; Sebastian Fitarau, a refined chef with creative, light and tasty suggestions; Nonna Nella, the most social Italian grandma who conquered TikTok and the heart of food lovers; Cuori Veggie, with a simple and quick veggie-based cuisine; Aurora Cortopassi, Giovanni Castaldi and Manuel Saraceno,Giallozafferano‘s three renowned faces. These talents are capable of igniting a passion for cooking among all Italian generations, by covering all tastes and languages across the platforms.
Zenzero’s seat will soon be inaugurated in Milan, right next to Giallozafferano’s: a creative hub in the city centre with spaces entirely devoted to the production of food creator projects, recording studios, sets and equipped kitchens, but also a place for organising events.
Zenzero will have a special team to support the talents in the design and implementation of their projects. The go to the market section will be launched thanks to Mediamond’s expertise and to its Brand on Solutions structure, to ensure the implementation of brand initiatives, contents and influencing.