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- Mondadori Bookstore I MA doubles stores in Piedmont: in Gravellona Toce the opening of a new contemporary and environmentally-friendly bookstore
MONDADORI BOOKSTORE IMA, the new format of contemporary bookstores that favours the Japanese-inspired atmosphere, doubles stores in Piedmont: after the opening in January 2022 of the brand’s flagship store in Turin, inside the Officine S shopping centre, on 16 June a new store will officially open in Gravellona Toce, at the Le Isole shopping centre.
Built on an area of about 200 square metres on a single level, the bookstore aims to be a space where culture and respect for nature blend harmoniously to offer visitors a totally new cultural and shopping experience that is at the same time food and rest for the mind. The Japanese philosophy of Ma, where the brand takes its name, is a space where the soul finds nourishment and shelter from the frenzy of everyday life.
The lights and furnishings, which are used for the proposed relaxation exercises, are made of environmentally-friendly materials: marine poplar, recycled iron and of course wood in the form of curved furniture like tree trunks, bonsai and sansevieria throughout the store. There’s also a corner for reading and relaxation, multimedia terminals and other interactive tools to enhance the possibilities of enjoying the space and choosing products from more than 33 thousand volumes on the shelf from fiction to non-fiction, from classics to a range of genres, comics, CDs, DVDs, games, stationery, and gadgets offered, as well as the support and advice of the staff of young and experienced booksellers.
The space will also host literary and musical events, debates, conferences, book signings and workshops for young and old and a gallery of art exhibitions and photography by local and national artists.
“We’re proud of this second opening in Piedmont, the seventh in Italy in just over a year”, said Nello Nunziata, CEO for Retail Development. “This wonderful location amidst lakes and mountains”, adds Nunziata, “fully embodies the spirit of harmony, relaxation and contact with nature that we bring with our innovative project in partnership with Mondadori Retail”. “In addition”, he concludes, “the proximity to the Swiss border will be a source of enrichment and cultural exchange to make the editorial offer and events that we will propose even more varied and able to respond to the different needs of the readers who will visit us”.
MONDADORI BOOKSTORE I MA
Le Isole shopping centre, Corso Marconi 42-44, Gravellona Toce (VB)
Opening hours: 9 – 20.30 every day, from Monday to Sunday
Phone: +39 0323 287647