Panorama Auto: a new concept for the brand dedicated to the world of cars
• A new design, more content and integrated communication solutions
• Optimised usability for new styles of mobile consumption
Panorama Auto, the digital brand of the Mondadori Group targeted at car enthusiasts and all those interested in changing their car or motorcycle, is coming to the market with a completely revamped product.
The strong points include the design, offering a heightened user experience, a broader offer of content and advertising formats and an even more interactive price list for those looking for the best products on the market.
A new design and user experience – Panorama Auto is online (www.panorama-auto.it) with a new logo and a new design for mobile first use, optimised for smartphones. A cleaner layout for easier reading not only on a desktop PC that makes it possible to enhance content with a focus on the details of products and to offer extensive visibility also to the advertising offer.
Moreover, the introduction of a video carousel and responsive smart headers make it possible to optimise the organisation of the content across all devices and screens.
New content – A point of reference for car enthusiasts, with a reach of 400,000 unique users (Source: Audiweb View, average in the period February – April 2017– Total Audience Digital), the new Panorama Auto aims to intercept the interests and needs of a growing number of new users who want to buy a new car or motorcycle and who can rely on the brand’s authority.
Added to the wealth of the content that has always distinguished the brand – with all the previews and updates on what’s new on the market, reports from the leading international car shows, a buyers guide and video road tests of new models – is a production increasingly focused on video and social media with detailed lifestyle and travel features able to attract more and more users to the world of cars and motorcycles.
A large number of new features will appear before the summer, starting with a trip to the region of Alsace to discover the European city par excellence, Strasbourg, and the Mosel wine region.
New price lists – The new Panorama Auto will also feature new interactive price lists for cars and motorcycles with a range of search functions by make, model and market segment, as well as the possibility of configuring accessories and extras in order to have a personalised quotation or to request a test drive from the nearest showroom.
New advertising formats – On the occasion of the launch new advertising formats will be presented, including inread, optimised for modern use on mobile devices while ensuring the native visibility of the advertiser. Audi is the exclusive Partner of the restyling with Trust Race, a race between two A5s based on futuristic assisted driving technologies.
The revamped Panorama Auto reinforces the automotive offer of the Mediamond portfolio with a system that also includes Extraurban, the printed supplement to Panorama dedicated to cars and lifestyle that, as well as providing a detailed picture of what’s new in the sector, also covers subjects ranging from culture to sport, entertainment and fashion.