Tv Sorrisi e Canzoni: increased audience for the brand on both newsstands and digital brand
Tv Sorrisi e Canzoni, the Mondadori Group brand that is a reference point in the world of entertainment, continues its positive performance thanks to a unique offer and initiatives that accompany readers and users every day.
On newsstands, where the magazine is the leading weekly with a readership of 2.6 million (source: Audipress 2016/III) and a circulation of 531,999 copies (source: Ads, December 2016), sales of the three issues dedicated to the Sanermo Festival – with the much anticipated covers featuring the singers, presenters and winners – were up by +15% compared with January. Also the official compilation “Sanremo 2017”, on newsstands with Sorrisi, saw a rise of more than 20% in sales compared with last year.
And there are excellent results for Sorrisi online, too. Having more than doubled the number of unique users compared with last year, reaching, in the Sanremo Festival period from 1 to 15 February, more than 2.5 million unique browsers (source: censuaria), two weeks after the Festival the title continues to see its numbers growing. Thanks to a quality editorial offer, combined with an increasingly effective user experience following the optimisation of the mobile format AMP (Accelerated Mobile Pages), the site has recorded a constantly growing trend that has seen visits to Sorrisi.com rise by +40% (source: censuaria).
In particular, Sunday 12 February saw a record number of over 550,000 unique browsers per day, with more than 1 million page views (source: censuaria). The special dedicated to the Festival on the site brought together a range of content, such as the video-diaries of the singers, interviews, photos, live video, news and curiosities from behind the scenes. Among the most popular were the features on the looks of guests, presenters and singers, as well as the lyrics to the songs, especially Occidentali’s karma by the winner Francesco Gabbani. The video-tutorial of the champion’s dance at Sanremo, produced together with the editorial staff of Sorrisi, became an authentic viral phenomenon, generating over 300,000 views on the site and on social media.