Interni “Icon Architects”: the collectors’ edition of Interni hits newsstands

The edition hits newsstands after the international previews in Miami and Shanghai

In December, the INTERNI system recorded a 3% increase on advertising revenues compared with 2017

Icon Architects is the fourth in the Serie Oro of INTERNI that is an ideal continuation of the account of Italian design begun in 2014 with the commemorative volume marking the 60th anniversary of the magazine. The year the focus shifts to Italian and international architects who, in addition to having created prestigious buildings and interiors, have been involved in some of our country’s most representative products. Their experience takes us to the origins of the phenomenon, the result of work by designers who wanted to design all-round, day-to-day spaces in their entirety: from architecture to objects of furniture.

We asked 100 Italian and international architects how, in the context of changes in the scale of their projects, their design approach changes. It is a topic of perennial interest that offers a picture of how they work within the Italian International Design system and contribute to the transformation of creative thinking into iconic products.

Following the preview at the Salone del Mobile.Milano Shanghai, Icon Architects will be presented also in Miami. INTERNI, together with the Istituto Marangoni Miami and the Italian Consulate General, has organised a design talk ICON ARCHITECTS – 100 International stories and visions, a debate on the role of the designer and the architect in contemporary society, the current relationship between the two disciplines and the new perspectives to which the culture of design seems to have shifted.

Following opening remarks from Cristiano Musillo (Italian Consul General), Hakan Baykam (President and CEO of the Istituto Marangoni Miami) and Gilda Bojardi (editor of INTERNI), the participants in the discussion will be Nasir Kassamali (CEO Luminaire), Giulio Cappellini (Art director and Designer), Piero Lissoni (architect), Massimo Perotti (president and managing director of Cantieri Sanlorenzo), Mauro Porcini (Senior Vice President and Chief Design Officer of PepsiCo) and Allan Shulman (architect).

The event will take place on Tuesday 4 December at 10.30 am at the Miami School of the Istituto Marangoni (Building 3700 NE 2nd Avenue, FL 33137), in the heart of the Design District, one of the most dynamic areas of the city which, in recent decades, has become famous around the world as a key Art, Design and Fashion destination.

The volume, for which an additional print run of 10.000 copies (in Italian and English), has been planned, will be distributed in the main design showrooms in Miami, New York, London and Milan.

Icon Architects has been supported by over 200 of the best and most representative brands from the world of international design, contributing to the excellent results of the INTERNI system which, in December alone, has recorded an increase in revenues of over 3% compared with 2017.

With 208 pages, Icon Architects will be available from this week from newsstands as a supplement top the new issue of the magazine at €10 (magazine included).

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