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- Icon: the new issues dedicated to fashion with four different cover stars, all of whom are protagonists of the return of an era
Icon, the Mondadori Group’s male lifestyle and fashion title, edited by Andrea Tenerani, from Tuesday 11 June will be available to the public with a wealth of exclusive content marking the occasion of the latest male fashion shows.
The latest issue of the magazine will be available with four different covers. Evan Ross, Tom Holland, Kit Butler and Lennon Gallagher, shot by great masters of photography, are the special protagonists of the return of an era. “They are the children of the freedom of the 1980s, often stigmatised for a lack of commitment – explains Tenerani – but in reality the vehicle of a positive lightness that has liberated more than one generation in terms of individual affirmation.”
A light-heartedness, for example, as sung by Diana Ross, that comes to us today through the explosive personality of her son Evan; a freshness that we find once again on the face of Lennon, the son of Patsy Kensit and Liam Gallagher, with a foot in both fashion and music, as can also be seen in the shots of Kit, the successor to a tradition of British models able to reach out beyond the catwalks; a balance that we can find in Tom, among the superheroes who interpret the beauty of everyday life. “Because talking about male fashion today is also this . concludes the editor of Icon – eras that return, never quite the same, and personalities that liberate and express them.”
Made in Italy remains the unmistakeable characteristic of the new issue of the magazine that will be launched on the occasion of the unmissable Pitti Immagine Uomo shows in Florence and those of the Milano Collezioni. Under the editorship of, Icon has become more and more a point of reference for the public and also professionals from the upscale fashion industry and on the strength of this success it will inaugurate, along with Versace, the fashion house’s new boutique in Florence.
To coincide with the Florence shows, Icon will be enhanced by Icon Padiglione – what to wear now -, a virtual space that will range across the pages of the magazine and on social media profiles, featuring a selection of new and representative items from the collections of some of the most significant merging brands.
Italian excellence and know-how are also linked to Icon Report, a tabloid insert full of interviews and background details from the world of fashion and luxury, and which will be distributed with the June edition of the magazine. The protagonists of this third issue will be Dolce&Gabbana: the cover stars are the two designers who, in the pages of Report, talk about a sartorial symphony and underline the guiding concept of an exceptional male wardrobe: made-to-measure.
With a space dedicated to a school from the panorama of Italian academia, in this issue the University of Bologna, Icon Report will have a extra distributioin at the country’s most prestigious schools of fashion, design and journalism.
The Mondadori Group’s male lifestyle title has also become the leader in the sector with a range of new features and an excellent advertising performance: “For Icon June has been a record month – explains Davide Mondo, chief executive of Mediamond – with an increase in sales of +19% compared with 2018, an excellent result and in marked contrast to the print media market and the up market male lifestyle segment. The new editorship of Andrea Tenerani and the new editorial content featured in Report and Padiglione Icon have convinced readers and advertisers and have further consolidated the qualitative level of the magazine’s editorial platform.”
Icon also continues to grow on digital, in particular on the Instagram channel, which, thanks to the creative drive of the new editor, has increased its fanbase by 30%, with specific content and a more dynamic page, adapted to the current language and approach.