The new @mondadoriduomo bookstore opens tomorrow in Milan, a space dedicated to all book lovers. With a completely new concept, Mondadori Duomo will offer more than 100,000 books, over 5,000 manga and comics, 8,000 stories for children and young people, themed and experiential areas and a central arena for events. To inaugurate our new bookshop in the heart of Milan, we organised today a round table entitled ‘Reader-friendly bookshops. Places of culture and encounter’, which saw a dialogue between Carmine Perna, managing director of Mondadori Retail, with Ricardo Franco Levi (president of AIE), Paolo Ambrosini (president of ALI-Confcommercio) and Michela Addis (professor of Economics and business management at the University of Roma Tre), moderated by Alessandra Tedesco. A debate to explore the role of bookshops in the cultural and social growth of the territory and the new consumption habits of the younger generations. Photographs by Vito Corvasce / @ilprisma_ and Marta Carenzi / mondadoriportfolio #MondadoriDuomo #NoiDellaMondadori #MondadoriStore #library