60 years of Oscar Mondadori: the series that revolutionized the Italian publishing scene.

In 1965 an idea was born, as simple as it was powerful: to bring literature to the general public with affordable paperback editions, sold even at newsstands.

After the first title, Ernest Hemingway’s “Farewell to Arms”, an overwhelming success took off with millions of copies and publications: from classics to Italian and foreign non-fiction, to fantasy and contemporary fiction.

In six decades, the Mondadori Oscars have transformed into a true publishing universe, with thematic collections, revamped graphics, new entries and great returns.
It is a story of passion, innovation and cultural inclusiveness that continues to write its future, book after book.

This year, the Mondadori publishing house and the Arnoldo and Alberto Mondadori Foundation are celebrating the anniversary with dedicated initiatives and a series of meetings recounting this epochal passage in the history of Italian publishing and customs.