Icon on newsstands with a special edition: “New Generation”

Icon, the Mondadori Group’s male lifestyle magazine, dedicates its latest issue to the New Generation of Italian cinema.

The running theme of the entire issue, on newsstands from 20 October, fashion, lifestyle, stories and male passions as seen through the new faces of contemporary pop culture.

Icon New Generation perfectly represents what the magazine increasingly aims to be: a thermometer of talent and trends, a conveyor of new languages, an amplifier for a generation that is fundamental also for  fashion and the companies that work in the sector, of which they are, in all senses, the new interpreters,” declared Andrea Tenerani, editor of Icon.

This month’s cover stories feature portraits of four talents that symbolise the new generation of the entertainment industry. Andrea Arcangeli, 27, one of the country’s most promising young actors, star of the series Romulus, which is about the origins and foundation of Rome, and soon to appear in the role of Roberto Baggio, talks to Icon about working on set, the physical preparation and  “ the hours and hours of studying a script in proto-Latin.” The actor and director of I predatori Pietro Castellitto, 28, reflects on his first forays into cinema: “It’s very good to start when you are young, because you learn about cinema through your mistakes and it is only when you are young that you have the courage and freedom to make mistakes.” Riccardo Mandolini, 20, “the bully” in the series about adolescents Baby, talks about the desire to improve oneself and new male role-models: “Becoming an adult isn’t easy for anyone. It’s great to be able to do it while feeling free to express your desires and weaknesses. But what is most important is to know what you feel and come to terms with your feelings without having to repress them.” And finally, Patrick Schwarzenegger, class of ’93, an actor, but not only: “I love acting, but I want to be an entrepreneur, and have the possibility of choosing.”

In the fashion special, photographer Giampaolo Sgura, along with the magazine’s team, led by the editor Andrea Tenerani and editor-at-large Federico Sarica, has created a brand-new story built on images. A game of interpretations in no particular order, without hierarchies of fame or sector, in which nine young protagonists from the cinema interpret themselves playing with a selection of items from the 2020 autumn-winter collections.

The new issue also sees the return of the supplement Icon Wheels, with exclusive news from the word of cars and motorcycles, previews, interviews with protagonists and the most iconic and desired models of car and motorcycle enthusiasts.

Donna Moderna: the final challenge of Corri con noi in Valle d’Aosta

The protagonist ambassadors and the editor Annalisa Monfreda take part in a trail running race against the splendid backdrop of Gressoney-Saint-Jean

Corri con noi (Run with Us), the exciting Donna Moderna project for women who have chosen running and walking as their way of keeping fit and healthy, networking and building their self-confidence, has come to its final stage for this year.

After weeks of training in towns and cities across Italy, on 11 October a group of ambassadors, along with the magazine’s editor, Annalisa Monfreda, took part in a race against the splendid backdrop of the Valle d’Aosta. A competition with an entirely new formula and programme, with a selected number of participants to (safely and securely) conclude, the third edition of Corri con noi.

“Running together, sharing an exhausting challenge, helping and being helped along the way, these are the values of our project, the ones that help to make running an exercise in sisterhood and brings together our community of runners. And this is exactly what happened in the Valle d’Aosta, where we wrote the latest chapter in the extraordinary story of  Donna Moderna,” declared Annalisa Monfreda, editor of Donna Moderna.

Immersed in the suggestive surroundings, between the villages and pathways of the mountains, the athletes tenaciously and enthusiastically ran a 20-km trail, from  Gressoney-Saint-Jean, at an altitude of almost 1,400 metres, to Gressoney-La-Trinité, at more than 1,600 metres, and on to Alpenzù Grande at 1,788 metres, passing through ancient Walser villages with their characteristic houses built of wood and stone, alpine lakes nd valleys, where nature gives of its best.

A unique Alpine experience to enjoy the beauty of Monte Rosa and feel the flow of adrenaline that only an off-road race can offer.

Making the race even more memorable was the autumnal hues of the fir and larch trees, ranging from orange to yellow and red, that transformed the landscape into an authentic palette of colours.

From Iveta Sedlackova from Florence, an ambassador also last year in the race in the desert of Morocco, to Grazia Bellomo from Naples, who was taking part in a trail race for the first time, enthusiastic women runners challenged themselves and shared, using the brand’s social media channels as well as their own personal profiles, all of the excitement of this special adventure.

The event began the day before with a pre-race training session that brought together the participants and all of the staff of Donna Moderna in a 5-km walks around the Savoia castle on the “Regina Margherita” path, followed by a night-time walk.

The real final race got going on Sunday and was won by Elisa Adorni, an ambassador from Parma and the winner of the final race in the first two editions, followed by Federica Verdoya, an ambassador from Padova and Eleonora Suizzo, an ambassador from Catania.

“The thing I wanted most from these two days was to rediscover the group because a very strong bond has remained since the first edition in the Negev, and even when we are far away we are always in contact, from Sicily to Veneto, friendship is the most important thing for us,” said Elisa Adorni, winner of the race.
Others took part along with the ambassadors, including Ilaria Veronese, Italian alpine skiing champion and Scarpa athlete, and Elena Griffa, Laura Rho and Carlotta Montanera (known on social media as Running Charlotte), super trail-running experts, who on this occasion offered advice and support to the other participants.

Now in its third edition, Corri con noi is an initiative dedicated to women who want to take up running, those who run already and want to improve and expert runners who want to share their enthusiasm and experience. A community that revolves around a passion for running, not just as a sport, but also as a way of helping women to become more aware of their potential, their strength and to make them feel more secure, improve their mood and keep daily stress at bay.

And in September, both safely and securely the new appointments with Corri con noi began on twelve Italian cities and towns to train together with qualified coaches.

The Main Partner of the initiative is SCARPA, Italy’s leading producer of sports footwear and the Spin Ultra model for trail running.

Other partners include: GARMIN world leader in GPS technology for sport, fitness and the outdoors; Mediterranea Cosmetics with a line of cosmetic products for skincare and bodycare; Lauretana with Europe’s lightest mineral water; Benped® a new generation of hydrocolloid patches and a range of advanced technology orthopaedic supports, for the well-being of feet.

Supporter of the final race was the Autonomous Region of Valle d’Aosta, which with its magical background hosted our runners and the race.

Donna Moderna, the magazine brand of reference in the women’s segment, is an ecosystem which, thanks to a unique mix of practical advice, first-hand testimony, stories and live daily events, is always at the side of its readers and their needs. Through the magazine and its web channels, it reaches a n total audience of 14.6 users every month (Source: Nielsen Media impact, data fusion March 2020), to which should be added over 2 million fans on social media, with 1.3 million monthly interactions (source: Fanpage Karma, August 2020).

Grazia is on newsstands with a special Issue dedicated to global icons

KIim Kardashian, photographed by Vanessa Beecroft, is the protagonist of and international project of the brand involving 12 editions of Grazia

Grazia, the magazine edited by Silvia Grilli, is on newsstands from Thursday 8 October in a special issue dedicated to global icons. Today celebrities, with huge followings on social media, have imposed their values by putting their lives in the spotlight and through their Instagram – or other social media – profiles, are able to influence a growing number of people. They are icons with hundreds of millions of followers around the word.

Kim Kardashian has established a new idea of beauty. With posts that capture her hourglass figure she has revolutionised aesthetic canons. Cristiano Ronaldo has liberated the idea of having children with surrogate mothers. Selena Gomez has broken the taboo about talking about illness: in fact, today, illness – mental or physical – is something that can be shared. It’s a way of feeling less alone and to be better able to fight against it. A cultural change that has come about mainly thanks to social media icons.

The cover star of the new special issue of Grazia is Kim Kardashian: the undisputed queen of Instagram with 188 million followers, and the protagonist of a global project by the brand involving another 11 international editions of the magazine.

The covers, interviews and exclusive photos have been published simultaneously   from the UK to Italy, from India to Australia, right up to the recently launched US edition.

Grazia has dedicated to her an exclusive photo-shoot by the artist Vanessa Beecroft as well as an extensive interview in which she talks about herself.

“Vanessa Beecroft, one of Italy’s most sought after artists, exclusively shot for Grazia the images of Kim Kardashian that appear in this issue,” declared the editor Silvia Grilli. “Kardashian and Beecroft have worked together for a long time, and in these shots the Italian artist revisits the stylistic character of her living pictures in her portraits of the global superstar. This publishing operation, that involves 12 international editions of our magazine, is further evidence of the success of our network. And in this extraordinary issue, in addition to a long and intimate interview with  Kim, we examine the phenomenon of these new global superstars, from  Ronaldo to Selena Gomez, by way of Kardashian/Jenner, who set fashion trends and influence the passions and economic interests of mass culture with hundreds of millions of followers on social media.”

Readers of Grazia will find inside this special Issue: a major survey, interviews, fashion shoots and features dedicated to beauty, all with a linking common theme: global icons.

The survey looks at how these highly influential personalities are changing the culture. For example, the American actress and singer Ariana Grande, a strong and determined girl who has become a symbol of tenacity for a great many young people and The Rock, currently Hollywood’s highest-paid actor, as well as an example of positivity thanks to his entrepreneurial skills. As well as Justin Bieber, the Canadian popstar, class of 1994, and the idol of teenagers across the globe.

Grazia is news but also lots of fashion. In this extraordinary issue Grazia had fun by imagining photo features inspired by the style of the most popular global stars and creating pieces on the trends and shopping habits that have made the style of these protagonists of pop culture so iconic.

Plus, beauty in this special issue applauds and highlights the products, beauty tips and trends adopted by the great icons.

Grazia also on this occasion demonstrates its role as a multichannel brand and trendsetter in the Italian publishing panorama where it has launched a series of special Issues. The global multichannel system of the Grazia International Network reaches every month a total community of 15 million readers, with a monthly circulation of 10 million copies, and 35 million unique users and more than 20 million followers on social media.

The publication of the new issue of Grazia is supported by an advertising campaign planned of print, digital and outdoor.

Mondadori Group: licensing agreement signed to launch the Grazia brand in the US


The Mondadori Group has announced the signing of a licensing agreement with Pantheon Media Group LLC (PMG), a New York-based media company, to launch Grazia in the United States.

Thanks to this deal, Grazia, the first 100% Italian fashion brand with over 20 international editions, strengthens its global presence and lands in one of the most important countries for the luxury and fashion industry.

Grazia USA will introduce a new business model in the American media landscape, with strong growth potential on other markets too: innovative and strongly identity-driven, it will develop through a global multi-channel platform comprising digital, video and social content, complemented by print editions starting from September 2021.

“The arrival of Grazia in the United States is a highly significant event, the first time an all-Italian fashion magazine lands on the US market with a formula that gives a perfect answer to the new needs of readers, users and businesses. In today’s historical juncture, it bears witness to the strength of a brand that has always stood at the forefront, becoming an icon of international renown, leveraging on its authoritative content and incomparable identity,” said Ernesto Mauri, CEO of the Mondadori Group.

These are the main strengths that have allowed the Mondadori Group’s magazine to chart a course of international expansion that has led it to establish a foothold in 23 countries worldwide, in all the major fashion and luxury markets.

“The arrival of Grazia USA is a transformative event that significantly reshapes the fashion and beauty landscape in the United States with a bold type of next generation media organization. The USA edition of Grazia aims to establish itself as the most prominent and influential guide to fashion, with a mission of crafting impactful visual storytelling and thought-provoking and top-tier journalism to empower and inspire readers”, said Dylan Howard, CEO of Pantheon Media Group LLC and Publisher of Grazia USA.

Grazia USA is online on the new platform www.graziamagazine.com/us with a stellar presence: Kim Kardashian-West, who takes on the lead role in an exclusive international project on the brand’s channels.

The new Grazia USA platform will further strengthen the global multi-channel system of the Grazia International Network. With an audience that currently reaches every month a total of 15 million readers, 35 million unique users and over 20 million followers on social media worldwide, the new platform developed by Grazia will become an exclusive global reference point in the fashion industry for an increasingly wide audience of readers, users and businesses.

Promoting an innovation culture: Mondadori Media a partner of Italy at Expo 2020 Dubai

The Commissioner General’s Office for Italy at Expo 2020 Dubai and Mondadori Media, a Mondadori Group company, announce a partnership for boosting Italy’s participation project in the forthcoming Universal Exhibition with cultural and editorial activities and events. 

The collaboration will involve a rich calendar of editorial events and initiatives both during the exhibition semester and over the course of the build-up year to Expo 2020 Dubai, which will start on 1st October 2021. 

The activities included in the partnership that Mondadori Media will arrange together with the Commissioner’s Office will help to enhance visibility of the main themes that Italy will bring to the attention of the people visiting the national pavilion and to those connected digitally to Expo Dubai, the first large-scale event after the pandemic and the first Universal Exhibition to be held in an Arab country, situated in the heart of the MENASA. (Middle East, North Africa, South Asia) region. 

“The Expo 2020 Dubai Universal Exhibition will be an extraordinary  showcase for Italian companies, as they will be able to communicate  to the world their “Made in Italy” know-how and excellences. As a  leading publisher, we could not fail to grasp this important visibility  opportunity for the entire country. In line with our mission, our aim is to  spread culture, ideas, entertainment and information through our  brands to the widest possible public,” explained Ernesto Mauri, the  Managing Director of Mondadori Group.

“The partnership with Mondadori Media,” declared Paolo Glisenti, the Commissioner General of Section for Italy at Expo 2020 Dubai, “will allow us to expand and promote participation in the first global event after the pandemic, an extraordinary opportunity for reaffirming how Italian beauty has come to be a strategic driver for sustainability, resilience and the country’s relaunching“.

Donna Moderna: influencer Veronica Ferraro is the protagonist of a special cover in support of the adoption of abandoned animals

The influencer poses for the first time for the magazine along with her dog Steve

Donna Moderna, the magazine edited by Annalisa Monfreda, is publishing a new issue with a special cover dedicated to the adoption of abandoned cats and dogs.

Featured on the cover of the magazine is the influencer Veronica Ferraro who, for the first time poses with her beloved dog Steve in an effort to improve public awareness of an issue of great current significance to which also the stars of the web are increasingly close.

With more than a million followers on Instagram, Veronica Ferraro is one of the most followed young women in Italy and she has always been an animal lover. After the arrival of Amelia, a very sweet Cavalier King Charles spaniel, she adopted Steve, a mongrel pincher, who appeared for the first time on Instagram along with the influencer in the summer of 2018.

“In 2018, Giorgio and I were visiting Los Angeles and we came across an association for abandoned animals that rounded up dogs for adoption. When little Steve arrived, it was love at first sight. That evening at the home of Chiara (Ferragni, a close friend of Veronica, ed.) she couldn’t contain her joy,” Veronica Ferraro told Donna Moderna. 

A big fashion fan, as well as an example for many women who want to enhance themselves and keep fit, Veronica and Steve are the protagonists in the pages of the magazine of a special fashion feature, along with Cristina and Martina, two animal-loving girls who pose with their four-legged friends.

During the shoot, two backstage videos were also made with exclusive interviews, that will be put up on the brand’s social media profiles.

On a glamourous and heartfelt set, the pets were photographed for Donna Moderna as authentic stars, together with their owners, Veronica, Cristina and Martina: three young women who love grunge and the dandy style, couture dresses and vintage blouses, tartan and black leather, but more than anything else, love their dogs, all abandoned and discovered at dog pounds.

Every year more than 160,000 pets are abandoned: to highlight this phenomenon and to support conscious adoption, Donna Moderna has signed up to the #BENEVENUTOaCASA campaign promoted by the petfood brand Purina in collaboration with ENPA, the historic Italian animal protection association, with more than 240 sections and delegations across Italy for the collection of abandoned and maltreated animals that in 2019 alone numbered more than 2019 35,000.

Donna Moderna is also contributing to the initiative with a dedicated mini-web site www.donnamoderna.com/benvenutoacasa to discover the stories with a happy end told in the first person by people who have taken into their homes an abandoned four-legged friend.


CasaFacile presents a special “New Home” issue

The magazine will focus on new needs for living and new products to transform domestic space in a more conscious, useful and sustainable way

The project includes multiplatform content, from the magazine to social media, and from the web site to the digital out-of-home circuit, confirms the brand’s cross-media character

CasaFacile, the Mondadori Group magazine edited by Francesca Magni, presents a special “New Home” issue. On newsstands from 3 October, the issue will focus on new needs for living and new products and services to transform domestic space in a more conscious, useful and sustainable way.

“How will our homes change after the lockdown experience? This is the question that led to the idea of an issue that looks at how to redesign the home, a continuously evolving space, but one which, in recent times, has undergone great transformations,” explains Francesca Magni, editor of CasaFacile. “To try to answer the question we will use the characteristic positive, smart and friendly approach of the magazine, a style that has attracted an enthusiastic and growing community, with over 400,000 followers on Instagram and 432,000 on Facebook,” she added.

“In my May editorial I asked readers what they had realised they really needed in their homes. There were many replies: from open air space to more green inside and outside the home, as well as larger windows, better organised rooms that can also be combined, movable walls, fluid solutions that change over the course of the day to allow for the range of activities that now also take place in domestic spaces. In our special issue all of these desires will find answers in the form of homes designed with new criteria. But thanks also to the contribution of 42 of our CFInfluencers who we asked to think ‘outside of the box’, about a new concept for the home. We have called this an Extraordinary Issue, because what we propose are examples of “exercises in extraordinary thinking”. Along with an extraordinary cover and a sparkling logo!” concluded Francesca Magni.

The special issue presents 5 homes organised in different themes: a new way of using colourinnovative solutions for a better use of light indoors, new furniture to integrate work and relaxation (from home cinema to gyms, and from meditation to hobbies) in the domestic environment. At the heart of the magazine is a focus on kitchens and what’s new in technology and design to address new ways of using the kitchen. The number of pages will increase to enhance the pages dedicated to “New Home” design and to look at new ways of experiencing the home.

The cross-media, multiplatform CasaFacile special is developed across the magazine and social media, with the significant contribution of 42 CF Style bloggers who will, for the first time, be directly involved in content production, also in print with: do-it-yourself ideas for remote working and plants inside the home casa, suggestions on everyday sustainability, a selection of products to make our lives easier and  decluttering, in other words, what to keep and what to get rid of so that we cane free ourselves of the unnecessary.

We will also launch a dedicated hashtag#casafacilenewhome, that the bloggers will use on their social media profiles, and we will create an  Instagram filter so you can transform your house into a  CasaFacile cover: all you have to do is capture a corner of  your “New Home” with the frontal camera, take a shot and share it in stories with the hashtag #casafacilenewhome and the tag @casafacile. Plus, we have also planned live social media events with accounts fro the magazine.

Thanks to a unique mix of practical advice that favours teste, style and trends, CasaFacile  is always on the side of its readers and their needs, reaching a total audience (magazine and web) of 765,000 net users every month (Source: Nielsen Media Impact Data Fusion – March 2020), to which should be added a community on social media that now numbers more than 850,000 followers.

In the context of the current complex market phase, CasaFacile has confirmed its position as the leader del in its segment, with a 53% share of adv. pages (Nielsen data, January to September 2020).

A leadership that has been developed also thanks to the numerous projects conceived and created ad hoc for clients in different sectors. Initiatives that, with the involvement of stylists and bloggers and the spread of original content on the brand’s social media platforms, now represent a benchmark both for the community of followers and the number of interactions generated.

An advertising campaign in support of CasaFacile “New Home” has been planned on Mondadori Group titles and TV e (20 15” commercials on Discovery home channels) and communication on the DOOH circuit.

CasaFacile “New Home” will be on newsstands from 3 October to 22 October banded with Donna Moderna and Grazia


The launch of “Sorrisi Live”

Talks, musical performances, exclusive interviews with show business protagonists, live all year round on the social media profiles of Tv Sorrisi e Canzoni

Guests on the first three shows: Francesco Gabbani, Ficarra e Picone, Luca Argentero

Tv Sorrisi e Canzoni, the brand leader in the world of entertainment, presents Sorrisi Live, a new social media appointment with show business protagonists, that will accompany users all year round with a rich programme of exclusive interviews, talk shows, musical performances and live videos, starting tomorrow.

Each week the editor Aldo Vitali and the staff of Sorrisi will host some of the most loved personalities from the world of TV, music and cinema, in a new friendly and welcoming space, in close association with the editorial team, live every Wednesday at 3 pm on Facebook and Instagram, and the Sorrisi Live section of Sorrisi.com.

“With special guests, previews and lots of surprises, Sorrisi Live will be a unique window of interaction that will host artists and celebrities and engage readers and digital fans in a relaxed and amusing atmosphere thanks to the privileged relationships that has always existed between Sorrisi and the world of entertainment. And the Sorrisi magic continues all year round, from the magazine to social media and the big events where we are always on the front line,” explains Aldo Vitali, editor of Tv Sorrisi e Canzoni.

Sorrisi Live launches tomorrow, Wednesday 30 September, with singer-songwriter Francesco Gabbani, wo has won a gold disc with his latest album Viceversa, continuing on Wednesday 7 October with Ficarra e Picone, the comic duo that presents Striscia la Notizia, and Wednesday 14 October with the actor Luca Argentero, who will talk about himself just a few days before the launch of the new series of  DOC – Nelle tue mani. For an up-to-date programme, go to www.sorrisi.com.

Following the success of #ACasaConSorrisi, the new Sorrisi Live format will enhance the social media offer of the Mondadori Group brand that is a point of reference for fans of TV and entertainment: Tv Sorrisi e Canzoni is Italy’s top selling and most widely read weekly which, with is crossmedia touchpoints reaches a total audience of  5.1 million users (Source: Nielsen Media Impact data fusion, March 2020).

The launch of Sorrisi Live will be accompanied by two special newsstand initiatives: on 9 October Tv Sorrisi e Canzoni presents Viceversa, the album di Francesco Gabbani featuring the track of the same name that triumphed at the 2020 Sanremo Festival, the summer hit Il sudore ci appiccica, Einstein and other great songs. To coincide with the new episodes of DOC – Nelle tue mani, inoltre, Sorrisi will bring to newsstands the first season of the series on 8 DVDs as a supplement to the weekly from 23 October.

Donna Moderna launches a new brand digital: DMNow

DMNow is aimed at women under 40 seeking the perfect balance between beauty, wellbeing, lifestyle and sustainability

Donna Moderna, the Mondadori Group brand that is a point of reference in the women’s segment, continues to evolve with the launch DMNow, a new digital destination aimed at women under 40 looking for beauty, balance and an aware and sustainable style of life.

A daily inspirational guide to be well with yourself, with others and the environment and to help women to achieve their aspirations by cultivating interests and passions and meeting the challenges that will lead them to realising their potential. A message that is encapsulated in the project’s claim: Beautiful You, Beautiful Life.

Following the success of DMBeauty, the first social media beauty magazine dedicated to Gen Z, with this new launch Donna Moderna updates its communication system to cover, in a targeted manner, also the latest trends regarding the search for balance, inclusion, attention to nature and sustainability.

The name DMNow combines DM, as in Donna Moderna, and Now to highlight the real time nature of content that is always on the side of women and their needs. A mantra for women in search of balance that includes self-awareness and an appreciation of the here and now.

“DMNow is the new digital soul of Donna Moderna. A project that confirms the brand’s continuous innovation and ability to reach targets of different ages and styles. It means that the brand is now three times stronger in the digital area, being able to count on three strong and specific assets: Donna Moderna, DMNow and DMBeauty,” declared Andrea Santagata, general manager of Mondadori Media.

What’s new in DMNow

At the heart of the DMNow project is a day-to-day path, based on a range of content organised in seven vertical channels: green, mind, fitness, wellness, love, food, style.

  • Seven souls with new a multimedia language to get a closer look at issues of current relevance that embrace new trends: from clean living to body positivity, and from utility self-care to functional food.
  • The web site dmnow.it: with a highly innovative layout and user experience, starting from the home page, characterised by an impactful slider and a new logo and the main captions. Thanks to a chromatic effect and the original treatment of images, each channel is contained within and distinguished by a different colour.  
  • Instagram: in addition to the web site, DMNow has a dedicated Instagram profile @dmnow, that contributes, along with the DMBeauty profile, to enhancing the Donna Moderna Instagram community which, to date, has over 600,000 followers.
  • Video classroom: the DMNow offer includes cross-channel content for each subject area. Everyday there will be a 30-minute live video simulcast with classes, available on Instagram, Facebook and YouTube, as well as on demand, to access when and how you like on the webs site from the subject playlist where content related to specific topics can also be found. Plus, there are also check lists to buy products or books related to the online.
  • The mentors: the video classes are curated by a pool of experts who have made their passions or disciplines a life choice. Among the first to take part will be: Silvia Lanfranchi, mindset coach; Micol Dell’Oro, yoga instructor; Federica Gif, food blogger; Cecilia Zonta, personal trainer; Sara Rezzolla, entrepreneur and creator of zero waste accessories; Elisa Bonandini, image consultant; Giulia Marchesi, psychologist and sex therapist.
    During the video classes participants will be able to talk to and interact with the mentors in a Q&A session social media.
  • Podcasts: the DMNow offer will also be enhanced by the addition of a series of podcasts to accompany the users’ daily journey, who at any time can use the content available via audio of the web site of on Spreaker.
  • Newsletter: the new features of DMNow will also include a newsletter from Monday to Friday featuring background and advice on beauty, wellbeing and lifestyle.

The new DMNow project has been launched with an advertising campaign developed by Casiraghi Greco& on leading B2B media, print, digital and social and with a video for the new Reel channel on Instagram involving the mentors.


Donna Moderna is on newsstands with a special Issue entitled “Un nuovo futuro”

Two exceptional protagonists for two extraodinary covers: Elodie and Federica Pellegrini

Donna Moderna, the magazine edited by Annalisa Monfreda lanches, from Thursday 17 September, a special issue entitled: Un nuovo future A new future (#Unnuovofuturo).

The magazine on newsstands will have two covers, featuring the two great protagonists who talk about themselves: Federica Pellegrini and Elodie, undisputed symbols of strength, courage and tenacity in this historic period of evolution also in their personal and professional lives.

Beautiful and elegant, with different roles but also similar for the grit and determination that Federica and Elodie demonstrate also on the pages of Donna Moderna wearing futuristic clothes and interpreting, also through fashion, the sense of this special issue.

How will our lives change after the pandemic that has turned us upside down? What will our future look like?

Real change has already begun – driven by medicine and politics, culture and the economy – and it is now that we can tangibly see the thoughts that we have has during the months of lockdown.

Donna Moderna offers an response to these questions through 12 important and exclusive conversations with incredible female talents recognised around the world in different disciplines, 9 practical guides produced in collaboration with an emerging illustrator with background detail and targeted advice to better deal with the months ahead: from eco-light mobility to high-tech beauty, and from online shopping to the evolution of homes in the wake of working from home.

“With Federica Pellegrini we discovered what it means to postpone a critical appointment in one’s life, such as the Tokyo Olympics, which for her will be the last. With the scientist Elena Cattaneo we have understood how important it is to re-establish a scientific culture in Italy. With Elodie we explore the intrinsic potential of change. And with Nobel Prize-winner Esther Duflo we investigated the great transformations taking place in the economy. Each of these women have given us a key to interpret the new future that awaits us,” declared Annalisa Monfreda, editor of Donna Moderna.

“Once again Donna Moderna demonstrates that it is a brand in continuous evolution, able to reach an increasingly broad audience thanks to its different channels and multiplicity of initiatives,” declared Andrea Santagata, general manager of Mondadori Media.Il nuovo futuro is the second of 3 special issues conceived by the Mondadori Group brand The first, published in July, was dedicated to  Italian talent and excellence, was widely appreciated and the activities linked to this initiative have further expanded the  community; October will see the publication of the third in the series, entitled The New Beauty”, concluded Santagata.

This special issue of Donna Moderna, in addition to having an ad hoc organisation of content divided into three parts, also has a dedicated design and layout, overseen by the magazine’s art director Luca Pitoni. A new logo has been conceived and created, along with a layout that interprets the concept of a “new future”, with iridescent shadings on every page of the magazine and digital and social media content.

In the first part of the Mondadori group magazine readers will find the first-hand experience and conversations with personalities from the worlds of innovation, the economy, fashion, show business and culture, as well as medicine, architecture and politics, all of whom will talk about what they expect from the near future.

From Daria Bignardi to the economist Esther Duflo, winner of the Nobel Prize for Economics in 2019, and from Francesca Bria, one of the top 50 woman in tech (Forbes), to the actress and cabaret performer Michela Giraud. Also include are the epidemiologist Alessia Melegaro, head of the Bocconi University laboratory and Angela Missoni who talks about the new challenges facing fashion, and many more.

The second part of the magazine is an illustrated guide with detailed coverage of the issue of change, that will also be online and on social media, with an interactive Instaquiz in Stories on the title’s Instagram profile @donnamoderna.

The third part of the weekly is given over to the voices of the brand’s readers, followers and users.

In July and August, a Donna Moderna team, made up of a couple, a photographer and a videomaker, on board a campervan made a tour around Italy gathering stories about change that have been featured during the summer on the brand’s social media profiles. The 10 most exciting have been “reached” by the troupe that documented the experiences published in this special issue.

In addition to the Instaquiz to test users’ knowledge of the different areas dealt with in the issue, on Instagram stories there will be a survey where users can vote for their favourite cover.

The storytelling of the special issue continues also on the website www.donnamoderna.com where the content of the magazine will be presented, examined in more detail and updated.

The launch of the new issue Nuovo Futuro of Donna Moderna is supported by an advertising campaign developed by Casiraghi, and planned across print, digital and social media, as well as radio and digital out-of-home in the core districts of Milan on the iDD Magazine circuit.

Thanks to a unique mix of practical advice, first-hand testimony, stories and daily live events, Donna Moderna remains always close to its readers and their needs. Through the magazine and its web channels it reaches a total net audience of 14.6 million users each month (Source: Nielsen Media impact, data fusion March 2020)to which should be added over 2 million fans on social media with 1.3 million monthly interactions (Source: Fanpage Karma, August 2020)confirming its position as the point of reference in the women’s segment.