2023

A new Mondadori Bookstore in Umbria in the Quasar Village shopping centre in Corciano

Mondadori Store, the largest network of bookstores in Italy, today inaugurates a new store in Quasar Village, the modern and innovative shopping centre in Corciano (PG) with over 70 shops, offering a space dedicated to lovers of reading and culture.

“The directly managed Mondadori Bookstore in the Quasar Village shopping centre affirms our commitment to spreading culture and promoting entertainment and reading, as part of a broader strategy of continually renewing, enhancing and developing our network. We want to make our bookstores, that are located throughout Italy, more and more appealing, strengthening their role as a cultural organisation for local communities”, said Carmine Perna, Mondadori Retail managing director.

Located in a strategic position inside Quasar Village, the bookstore – measuring 200 square metres – offers new spaces with its layout and furnishings that enhance and emphasise the vast Mondadori Store offer: a catalogue of more than 10,000 titles – from best sellers to the great classics, including fiction, non-fiction and miscellaneous – eReaders, stationery products, gift boxes and gift cards. A team of five experienced professionals, including director Gianfranco Romeo, will guide the public in their choices according to their literary tastes.

In the new Mondadori Bookstore in Corciano, there is an area specially designed for young readers, “We are Junior”. This is a section where even the youngest can find a rich selection of books, illustrated fairy tales and educational games. The bookstore also houses a wide selection of comics and manga, with superheroes and graphic novels, which the Just Comics department is dedicated to.

The store in the Quasar Village Shopping Centre also serves readers online: customers can contact the store and get updates on all the events on its Facebook page and use the digital services on Mondadoristore.it so they can check if a book from the catalogue of more than 1 million titles is available, then order it and pick it up in the store.

The new Mondadori Bookstore continues the renewal and development plan of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller centres. A cultural organisation active throughout the country, online with the e-commerce site Mondadoristore.it and the bookclub formula, which, in addition to books – the core of the offer –, provides entertainment, events and multichannel services, to reach more than 20 million customers every year.

 

MONDADORI BOOKSTORE
Quasar Village Shopping Centre
Via Aldo Capitini, 8, 06073, Corciano (PG)
Opening hours: Mon–Sun 9:00 am to 9 pm
Email: libreria.quasarvillage@mondadori.it
Tel: 075.3749200
https://www.mondadoristore.it/negozi
IG – FB @mondadoriquasarvillage

Mondadori Group: agreement signed for the sale of the investment in Mediamond S.p.a. to Publitalia ‘80 S.p.a.

Arnoldo Mondadori Editore S.p.A. has announced today’s signing of the contract of sale of the entire stake in Mediamond S.p.A. – advertising sales company – equal to 50% of the share capital and held by its subsidiary Direct Channel S.p.A., to Publitalia ‘80 S.p.A. The transaction will take effect from 1 January 2024 and will allow Publitalia ‘80 S.p.A., which already holds 50% of Mediamond S.p.A., to increase its stake to 100%.

The transaction price was defined on the basis of the pro-rata value of equity as at 31/12/2023, expected to amount to € 1.4 million and corresponding to the book value of the interest, with consequent neutral accounting effects on the Mondadori Group’s consolidated result.

The sale is consistent with the strategy already announced by the Mondadori Group to focus on the sector of books and a gradual easing off of its presence in business areas that are no longer central and, in particular, sectors heavily associated with advertising revenue.

In the context of the transaction – pursuant to the regulation approved with Consob Resolution no. 17221 of 12/03/2010, as amended – Publitalia ‘80 S.p.A. qualifies as a related party of Arnoldo Mondadori Editore S.p.A. since the former is a company subject to joint control with Arnoldo Mondadori Editore S.p.A.

Nevertheless, the transaction is of lesser importance since it does not exceed the thresholds identified pursuant to article 4, paragraph 1, letter a) of the aforementioned Consob Regulation.

The sale was consequently approved by the Board of Directors of Arnoldo Mondadori Editore S.p.A. following a motivated – non-binding – favourable opinion on the company’s interest in executing the transaction and on the expediency and substantial fairness of the related conditions issued by the Related Party Committee, formed exclusively of independent directors.

Focus Junior presents Travel Kids, the new Trenitalia Intercity podcast channel, produced and distributed by Loquis

100 podcasts for young travellers to discover the wonders of Italy

Travel Kids – Italy in Intercity with Focus Junior is the new podcast channel designed for children (6–12 years old) and parents travelling. Created in collaboration with Trenitalia – the parent company of the FS Group’s Passenger Hub – its 100+ podcasts will accompany families on an incredible step-by-step story across Italy and the Islands: odd stories, amusing anecdotes about places, characters, objects, science, nature, animals and much more.

Podcasts are a winning tool to disseminate culture and entertainment: people listen to them to learn, study and laugh. In Italy, every month 12 million people listen to podcasts (Ipsos research), with numbers steadily increasing year after year, especially in the younger age groups. Focus Junior, the leading brand in the kids’ sector, and Loquis, the first platform for listening to and narrating the world via geolocalised podcasts, will take the young passengers of Intercity, the Trenitalia Business management company headed by Luigi Corradi, and their families on a journey to discover the many wonders of Italy: from the incredible story of Ciro, the baby dinosaur preserved at the Museum of Natural Sciences in Milan, to the reason why the Tower of Pisa leans, along with stories of pirates and witches in Liguria, to the mystery of the Riace Bronzes in Calabria.

“Italy is the real Wonderland, where every place has curious stories just waiting to be told”, said Sarah Pozzoli, Focus Junior Director. “Thanks to this initiative, created in collaboration with Loquis and Trenitalia, Focus Junior has been able to narrate the history and beauty of Italy through podcasts designed specifically for children and young people, with a light but authoritative tone and a rigorous eye for content. Travel Kids is in line with our mission “to entertain while discovering the world”, in this case our peninsula, a true treasure rich in history, culture and biodiversity”.

Focus Junior and Loquis will stimulate the imagination and curiosity of young people with relaxing and educational content, using simple and entertaining language suitable for the whole family. The narrators for this project will be Andrea Lucchetta, former Italian national volleyball team player, and Creator Alessio Bourcet aka Pika Palindromo.

Loquis is a very special kind of navigator: instead of providing directions, it tells us about the places we visit”, said Bruno Pellegrini, CEO of Loquis. “We created it because we are convinced that knowledge of the world and its locations is as necessary as ever in this time when people are withdrawing into virtual worlds. This is why we are very happy to create a project dedicated to the youngsters, creating educational entertainment, which is one of the social aims of Loquis, where the smartphone is just a tool for listening to stories dedicated to the beauty of our cities, leaving the eyes free to enjoy them”.

For Domenico Scida, Trenitalia’s Intercity Business Director, “This is an initiative designed for families and children who can travel by Intercity and share moments of leisure and culture”. “We are happy”, added Scida, “to start an important collaboration with Loquis and Focus Junior, to accompany and entertain all children travelling on our trains, with an increasingly customised service, recounting curiosities and anecdotes about Italian cities, from North to South, in a fun and dynamic way”.

The first 50 podcasts are already available on the Milan-Lecce, Taranto-Reggio Calabria and Milan-Ventimiglia routes. 100 podcasts are expected by mid-January 2024, on all parts of Trenitalia’s Intercity network.

National Space Day Celebrations 2023

The Italian Ministry of Foreign Affairs and International Cooperation will be participating in National Space Day celebrations with a series of initiatives to promote research and the Italian space industry. The event is organized by the diplomatic-consular network, Italian Cultural Institutes and Italian Trade Agency Offices.

‘The strong support for Italian National Space Day reflects the priority given to space diplomacy, which is an integral part of our foreign and security policies and a tool for internationalising businesses,’ says Deputy Prime Minister and Minister of Foreign Affairs and International Cooperation, Antonio Tajani. He reiterates that ‘by reinforcing the network of Space and Science Attachés working at embassies and consulates, [the Ministry] supports companies in seizing opportunities related to the new space economy to encourage investment.’

’This year’s edition,’ adds the Deputy, ‘is particularly significant in view of the International Astronautical Congress, which will be hosted by Italy in Milan in October 2024. This is why we wanted to launch “The Italian Spaceway” project, an exhibition on Italian space research and industry that will travel the world from now until late 2024.’

‘The Italian Spaceway’ is produced by the Ministry of Foreign Affairs in collaboration with the IAC 2024 Milan Organising Committee and curated by Focus, the science communication brand of the Mondadori Group. It recounts the contribution of Italian research and Made in Italy products in the development of space technologies, with a focus on sustainability. The exhibition presents an engaging and interactive experience to stimulate reflection on the need to protect space and preserve its sustainability in order to protect planet Earth.

Italy is a leading country in the space sector and among the first in the world in terms of activities and research: €7 billion of public investment in the 2021–2026 period, €2 billion in turnover, 300 companies, 12 districts and 6,000 employees.

The Mondadori Duomo Bookshop in Milan proves to be a cultural centre for book lovers

Since the new opening on 23 March 2023, the bookshop has recorded a total of 1.5 million visitors and an increase in sales compared to the previous store.

Due to its services, which combine innovation and tradition, the bookshop was awarded several prizes, confirming it as a unique place of culture.

In less than nine months since its opening in the heart of Milan, the Mondadori Duomo bookshop has registered 1.5 million visitors and an increase in turnover compared to the megastore previously located in the same location in Piazza Duomo. The enthusiasm that greeted the new opening testifies to its ability to meet the needs of a wide audience, becoming a unique meeting point designed to promote reading, entertainment and culture.

The bookshop has succeeded in combining technological innovation and cultural tradition with a highly distinctive concept and design, while maintaining a focus on books, with over 100,000 volumes available. In addition, with its 1,300 square metres, thematic areas and immersive, experiential and sensory spaces, Mondadori Duomo has experienced continuous growth in the number of visitors, the number of sales and, consequently, profits. 

‘We are very proud of the results achieved by Mondadori Duomo. Through the passion, dedication and professionalism of the teams involved, it represents not only a symbol for the city of Milan but a true cultural centre for an international and intergenerational audience,’ says Carmine Perna, Chief Executive Officer of Mondadori Retail, the Group that manages the largest network of bookshops in Italy. ‘The new Mondadori Duomo has proven to be a place where one can fully experience the world of books, while finding many other products and services related to culture — from music to writing, from gaming to events. Ultimately, it aims to be a place where people can meet and spread ideas, a cultural and experiential hub serving the city and anybody who is interested,’ Mr Perna concludes.

From 23 March 2023, opening day, the bookshop has also become a major destination for younger generations due to the Just Comics area — the format created by Mondadori Retail for comics fans that has intercepted the reading tastes of the youngest readers — and the range of music products, with hot new releases, a vast selection of K-pop and an extensive assortment of vinyl.

Moreover, by integrating some of the best technologies in a traditional point of sale, an all-round customer experience is ensured: simple, immediate and even more engaging.
As examples, we mention:

  • the Cilindro immersivo (Immersive Room): a place in the We Are Junior area that provides children and young people with a space for sharing and interacting with fantasy worlds; it has recorded over 1,000 visits per week. The schedule and selection of video stories is continually updated according to the preferences expressed by young customers, who can experience and be carried away by them during their time in the room;
  • Trovalibro: touch screens located on all floors of the store allow people to explore products, helping them to navigate the bookshop and locate their books easily and effectively;
  • the installation of self checkouts: 1 in 5 people use them, proving that customers have gradually become accustomed to handling payments by themselves, promoting optimal flow management.

Finally, the Mondadori Duomo Arena has become a point of reference for national and international authors and artists due to the rich calendar of events, presentations, meetings and book signings. To date, it has hosted over 200 events with international guests such as the great American director Quentin Tarantino and the American cartoonist Frank Miller, as well as many other personalities in literature, music and entertainment. For 10 days last October, the bookshop also hosted Emma Marrone’s exclusive Flagship Store for the launch of Souvenir, where the Italian singer met all her fans to sign copies of her latest album in an authentic journey through emotions and connections. There was also a merchandising point for fans to purchase products created especially for the occasion.

The innovative capacity and uniqueness of Mondadori Duomo has already received several prizes and awards:

  • Gold level LEED Certification for Interior Design & Construction (ID+C), for paying close attention in the design phase to improving energy use and the quality of interior spaces, lighting and air, water management and the use of materials with a low environmental impact;
  • special mention for the best communication project and engagement strategy by Touchpoint Awards Engagement 2023 thanks to a partnership with Absoluta;
  • the Kikilab Innova Retail Award in the Non-Food category;
  • prize for the Best Customer Experience by Forum Retail Awards 2023 – IKN;
  • finally, the Smart Retail Award – Retail Institute: overall prize in the six Best in Show categories and Best Store Design, for the unique concept developed by Il Prisma and the other partners who worked on the project. Also, for the occasion, runner-up for Best Digital Marketing, in partnership with Blimp.

For the Christmas period, the bookshop in Piazza Duomo will offer customers and visitors a unique and immersive Christmas experience based on new LED technology. Special Christmas-themed animations will be projected on the skylight throughout the month of December, carrying adults and youngsters on a sensory journey of lights, colours and emotions. The idea was developed by the artist Sergio Pappalettera, founder of Studio Prodesign, a graphic design and art studio active in visual research and experimentation known for its collaborations with leading Italian artists.

Mondadori Store is the largest network of bookstores in Italy. It is a cultural organisation active nationwide, with more than 500 stores in both large cities and small towns, an e-commerce websiteMondadoristore.it — and also a book club. Its bookshops are conceived to be places where local communities can meet and learn, and future readers can develop a love of reading. In addition to books — the core product — formats and products specific for the younger generations are also available. These include ‘Just Comics’ (dedicated to comics and illustrated volumes, from manga to graphic novels, from superheroes to major Italian authors) and ‘We are Junior’, an area designed to welcome younger readers, with books and educational games to stimulate the imagination. Mondadori Store also supports readers and users through entertainment, events and multi-channel services. The special attention placed on organising meetings with writers, singers and performing artists, workshops and activities for children (also online) has made it possible to increase the number of places to meet and opportunities to involve and interact with local customers. This has made Mondadori Bookstores an important landmark for culture and entertainment, making a difference with its responsiveness and ever-innovative offers. The Mondadori Group network is active on four sales channels: direct sales, franchising, the Internet and book club.

Mondadori Store works together with THUN for a Christmas just for book lovers

For the entire month of December, Mondadori Store will be offering its customers a THUN mug of their choice as a gift with the purchase of 3 books published by the Mondadori Group.

The limited edition mugs are decorated with the most well-known quotes by Julia Quinn, Gustave Flaubert, Francesco Sole and an ancient Arabic proverb.

Mondadori Store, the largest network of bookstores in Italy, and THUN, a leading manufacturer in the ceramic products sector since 1950, present the third edition of its special Christmas initiative that’s just for book lovers. It’s a collaboration that stems from the common ground the two companies have in their founding values, inspired as they are by tradition, respect and sharing.

Following on from the success of previous years, Mondadori Store customers will once again be able to receive a special, priceless gift this year: four new iconic limited edition porcelain Christmas mugs by THUN to share the magic of this time of the year and promote the value of reading.

Mondadori Store renews its partnership with the leading company in Home Decoration and quality gifts. It’s known worldwide for its Angels, the brand’s icon, depicted on mugs decorated with a Christmas theme and quotes from famous figures from the world of literature that many book lovers will keep with them as they enjoy their reading: from international writer Julia Quinn to famous French writer Gustave Flaubert, from the young Italian author Francesco Sole to a popular and ancient Arabic proverb.

From 1 to 31 December 2023 each mug will be available as a gift to everyone  who buys 3 books published by the Mondadori Group publishing houses – Einaudi, Fabbri Editori, Frassinelli, Electa, Piemme, Rizzoli, Sperling & Kupfer – on Mondadoristore.it and in Mondadori Stores taking part in the initiative throughout Italy.

To support the project, an ad campaign was implemented on the web, social media and national radio.

You can find information and rules at this link.

 

MONDADORI STORE
Mondadori Store is the largest network of bookstores in Italy: a cultural network active across the country through more than 500 stores in large cities and small towns alike, and online through the e-commerce website Mondadoristore.it and the bookclub formula. In addition to books, its core business, it organises entertainment, events and multi-channel services, reaching more than 20 million customers every year.

THUN SPA
Founded in Bolzano in 1950 as a ceramics workshop, THUN is an international market leader in ceramic products and quality gifts. Each piece is created and designed in Italy, with passionate craftsmanship. Over the years, the range has expanded from ceramics to tableware, from home furnishings to accessories. THUN, known to many for its historical ceramic figures, is now loved by many enthusiasts for its evergreen captivating collections and exclusive creations, true limited editions. Alongside the great classics, such as the famous Angel, there are new icons like teddy bears, pandas and koalas. Not only porcelain, which has been successfully featured for years in the coffee-on-the-go line, but also innovation have been both the main characteristics of the iconic brand products, with the inclusion of new natural and eco-sustainable materials such as glass and wood. They’re excellent interpreters of a more contemporary style and a more functional and modern living proposal.

Gender-based violence: 83% of Italian teenage girls condemn the cultural environment

For the International Day for the Elimination of Violence against Women, Webboh Lab launched a survey to which 8,000 teenage girls responded.

When asked about the causes of violent behaviour against women, 83% of young Italian women believe that the main reason is the cultural environment in which they live every day.

Webboh Lab put forward an instant survey for the International Day for the Elimination of Violence against Women, to which 8,000 girls and women between the ages of 12 and 20 responded. 71% of today’s teenage girls, who will be tomorrow’s adults, blame the culture of male dominance and sexist mentality for violence against women.

According to the young girls and women questioned, the cause due to “behaviour” is entirely marginal: violence, for them, does not stem from stressful states or psychological problems, but from a society that has normalised the position and social power of men, role expectations, and attitudes exalting strength for too long, without any self-criticism, looking for the cause in the ‘monster’, in order to take away responsibility.

The research shows that, in the perception of girls, there are at least five profiles of violent men: the self-absolvers (43%), i.e. those who continually justify their violent behaviour, reflecting a culture that perpetuates it; the medievalists (19%), who are linked to entrenched gender roles and family dynamics; the amplifiers of violence (17%), who experience aggression as an echo of bad media reports about the violence in the world around them and the impact on society; the underpressured (12%), represented by those who struggle with personal stress and family pressure; the de-empowered (9%), who blame power and gender role imbalances for their violence.

The identification of complex and different profiles of violent men makes it clear that multiple measures acting on different levels are needed. Solutions proposed by different experts that emerged from the interviews – from affective education to psychological counselling, from awareness-raising activities to the adoption of more restrictive measures when the first signs of aggression appear – must be applied in a targeted manner for each behavioural profile and for the individual subject.

Webboh Lab, created from the meeting between Webboh (3 million followers on social media) with the research institute Sylla, with Chief Science Officer, Professor Furio Camillo, is the first Permanent Observatory on Gen Z. Webboh Lab’s commitment is to gather the voice of the younger generation, to investigate and explore the issues in order to bring them to the table of those who make decisions for them, the adults of tomorrow.

Webboh and The Wom for raising awareness about gender violence with Gen Z

A week before the International Day for the Elimination of Violence against Women, the results of a survey launched by Webboh Lab and a range of content by The Wom and Webboh to empower young people.

Through its brands aimed at Gen Z, Webboh and The Wom, Mondadori Media delivered a range of activities and content aimed at raising awareness and understanding the views of young people on the issue of gender-based violence on the International Day for the Elimination of Violence against Women (25 November).

Webboh Lab, the first permanent observatory dedicated to Gen Z, conducted an instant survey on the topic of violence against women: the 8,000 answers from girls and women aged between 12 and 20 showed that 83% of young Italian girls, when questioned on the causes of gender-based violent behaviour, believe that the main reason is the cultural environment in which they live every day.

The research shows that girls and young women think there are at least five profiles of violent men: the self-absolvers (43%), i.e. those who continually justify their violent behaviour, reflecting a culture that perpetuates it; the medievalists (19%), who are linked to entrenched gender roles and family dynamics; the amplifiers of violence (17%), who experience aggression as an echo of bad media reports about the violence in the world around them and the impact on society; the underpressured (12%), represented by those who struggle with personal stress and family pressure; the de-empowered (9%), who blame power and gender role imbalances for their violence.

For the event, the two publishing brands aimed at Gen Z have published a schedule full of social media and web content to raise awareness about gender-based violence, offering useful tools both from a practical point of view, such as emergency numbers, and a cultural point of view to help prevent and fight the phenomenon, involving the younger generations.

Specifically, The Wom, the 100% inclusive brand created with the aim of raising awareness and supporting change and which offers articles, videos and in-depth reports on a daily basis both on its website and social profiles, has delivered a dedicated publication, informative content, poems, events and calls to action, and an illustrated Instagram carousel inspired by the true stories of women and their fears that has encouraged more than 2.000 people to tell their stories publicly, garnering over 130,000 likes.

Together with Sorgenia, awareness-raising content was produced, consisting of small tips on what to do if you find yourself with a person you suspect may be a victim of violence. The project, connected to Sorgenia’s #sempre25novembre campaign, aims to keep attention focused on this social emergency every day of the year and not just on the 25th of November.

The Wom also published content in partnership with DONNEXSTRADA with the La violenza non è solo fisica ma… (Violence is not only physical, but…)campaign, with the aim of illustrating different types of violence, both psychological and physical. The initiative was a great success among its followers, also thanks to video interviews with 3 activists from the Association who presented topics such as gender-based violence, how to protect oneself against aggression and psychological violence, and how victims of violence can be helped.

Webboh specifically chose to highlight the anti-violence and anti-stalking number 1522, by posting on its Instagram Stories – every day for a week at 3.22 pm – the message: “Quando ne hai bisogno, chiama: è importante (When you need it, call: it’s important)”. It also spread the Italian State Police Guide that can help people recognise a toxic relationship. The motto chosen by Webboh to raise awareness, “This is not love”, has been echoed by its followers, with more than 150,000 likes and the post being saved more than 5,000 times.

The Wom and Webboh support DONNEXSTRADA, the non-profit association that offers help to victims of violence, promotes change in society, provides legal and psychological support to victims, works for prevention and has created a network of 150 Punti Viola – safe places for women to ask for help – throughout Italy.

We thank the DONNEXSTRADA group.

 

Webboh is the flagship media for Gen Z. Created in April 2019, it has been part of Mondadori Media since February 2023. It currently has a fanbase of 3 million followers across TikTok, Instagram and YouTube, 70% of which are under 24. The website receives 2.5 million unique monthly users (source: Audiweb Monthly Average 2023). It is in the top ten most influential Italian media companies on social media, as well as the first targeting Generation Z for engagement and video views (source: Italian Top Media Rankings for First Communication made by Sensemakers). The topicality, authenticity and interest generated by the content is guaranteed by the bottom-up editorial model: the community is involved in every part of the creative process.

The Wom is the new all-digital, social media first brand dedicated to Millennials and Generation Z, who consider uniqueness a strength and a value that enriches themselves and others. The Wom is the flagship for the younger generation on TikTok and Instagram, with a total fanbase of 9 million followers and 9 million unique users on the Internet (Audiweb Total Digital Audience monthly average 2023)

Webboh Lab, created from a meeting between Webboh (3 million followers on social media) with the research institute Sylla, with Chief Science Officer Professor Furio Camillo, is the first Permanent Observatory on Gen Z. Webboh Lab is committed to gathering the voice of the younger generation, to investigate and explore the issues in order to bring them to the table of those who make decisions for them, the adults of tomorrow.

“Wrap a Book, Give the Future”

Oxfam Italia and Mondadori Store are once again collaborating in favour of inclusive education, with the third edition of their Christmas initiative

Guaranteeing inclusive education for all. This is the challenge that Oxfam is launching, for the third year running, together with Mondadori Store through their Christmas project “Wrap a Book, Give the Future”. Until 24 December, you can have your Christmas presents wrapped by the Oxfam volunteers present at Mondadori bookshops taking part in the initiative in major Italian cities.

The project is part of a partnership between the largest bookshop network in Italy, Mondadori Store, and Oxfam, the international confederation of non-profit organisations dedicated to reducing global poverty, helping and supporting families in socially difficult situations, and providing support for children’s education.

For more than 20 years, Oxfam has been active in Italy and around the world with programmes to combat educational disadvantages and spread the principles of global citizenship education aimed at cultural inclusiveness, which is perfectly in line with the objectives of the Mondadori Retail network and the entire Mondadori Group.

The funds raised in previous years have been invaluable in supporting thousands of young people with remedial classes and motivational and educational support in secondary schools.

Once again this Christmas, you can participate in the “Wrap a Book, Give the Future” initiative, aimed at guaranteeing equity and equal access and success at school for the most vulnerable students through emotional, motivational and educational support, thus keeping them from the risk of educational exclusion and dropping out of school. A small donation can be made directly at participating bookshops and also online at the dedicated page: https://www.oxfamitalia.org/mondadori/.

For three years now, Oxfam, with the support of Mondadori Store, has been committed to reducing school dropout rates and educational disadvantages, improving access to sociocultural services for families with severe economic difficulties. This year’s project involves over 150 schools, more than six thousand students and hundreds of teachers. The goal is to build inclusive schools by offering innovative teaching methods and exchange opportunities with other European schools, strengthening support for children at risk of dropping out, offering remedial courses in language and various scholastic skills, and, finally, instituting language mediation activities aimed at foreign students.

Through the collaboration between Oxfam and Mondadori Store, numerous activities will be held in several cities to animate and upgrade environments frequented by young people both in and out of school.

“The European main goal is to reduce the school dropout rate to 9% by 2030 and, despite progress in recent years, Italy is still at 12.7%,” says Roberto Barbieri, General Director of Oxfam Italia. “This is why our work this year is once again aimed at supporting schools that do not leave anyone behind, are attentive to the well-being of pupils and teachers, work in synergy with local resources and bring innovation to teaching. This commitment is aimed primarily at young people in the “peripheries” of our cities who experience greater social hardship and risk being left on the margins. We would like to thank Mondadori Store for their support, which helps us to be even more effective,” Barbieri concludes.

“School exclusion risks becoming even more severe for certain sections of the population, in a global situation of uncertainty and economic crisis such as the one we are currently experiencing. As publishers and booksellers, we have the responsibility to offer support to ensure a better future for children and young people. We are therefore continuing our commitment alongside Oxfam, aware that culture and education are primary channels for promoting inclusiveness, social cohesion and growth for all, in line with the sustainability objectives of the entire Mondadori Group,” says Francesco Riganti, Marketing Director of Mondadori Retail.

The initiative by Mondadori Store and Oxfam is part of the social responsibility path that the Mondadori Group has long undertaken, including through a series of activities to support communities, from promoting reading and education to training, social assistance and health care.

 

WRAP A BOOK GIVE THE FUTURE
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@OXFAMITALIA @MONDADORISTORE

About Oxfam
Oxfam is a global movement of people who fight inequality to overcome poverty in 86 countries around the world. It saves and rebuilds lives in emergencies, promotes sustainable development and works to build a future without inequality where essential rights are guaranteed for everyone, everywhere, and no one is left behind.

About Mondadori Store
 Mondadori Store is the largest network of bookstores in Italy. It is a cultural organisation active nationwide, with more than 500 stores in both large cities and small towns, an e-commerce website — Mondadoristore.it — and also a book club. In addition to books, its core business, it organises entertainment, events and multi-channel services, reaching more than 20 million customers every year.

Oxfam Special Projects Press Office
BertelliPigola Pr & Communication
press@bertellipigola.com

Oxfam Italia Press Office
Mariateresa Alvino – 348.9803541 mariateresa.alvino@oxfam.it
David Mattesini – 349.4417723 david.mattesini@oxfam.it

Mondadori Group Press Office
pressoffice@mondadori.it
Tel. 02.75423159

New Mondadori Point in franchising opens in the centre of Capo d’Orlando

After eight months of inactivity, the historic Point in Capo d’Orlando (ME) has reopened its doors under the format and concept of the Mondadori Store, the largest network of bookstores in Italy. The official opening to the public – Monday 27 November – will be preceded by the official opening on Sunday 26 November from 6.30 p.m., with local dignitaries in attendance.

“We are proud and honoured to reopen the store in Capo d’Orlando, which has always been a meeting place and a reference point for the entire district since 1965,” said Mondadori Store franchisee, Anna Emanuela Coci, former owner of an independent stationery store. “After an eight-month closure, and with the support of Mondadori Store, we will revive the bookshop with commitment, passion, and determination. We intend to offer our customers a wide range, not only of books, but also of cultural events that will attract all the public in the area”, finished Coci.

Capo d’Orlando’s Mondadori Point, operated as a franchise, is part of the greater network project to create a real cultural network throughout Italy and offer meeting and gathering places for readers of all ages. Thanks to a team of professional booksellers who will guide customers in their choices, satisfying their reading tastes, and also due to its strategic and central location, which offers the possibility of organising book signings and literary events, the Capo d’Orlando bookstore provides the public with a centre exclusively dedicated to the world of books, culture and entertainment.

The store, which has a surface area of approximately 90 metres square, focuses mainly on books, with a selection of about 4,000 titles, ranging from the great classics to best sellers, including fiction, non-fiction and other categories. And for young readers, there’s the We are Junior format, which includes educational and illustrated games to stimulate the imagination with the strangest stories, as well as the innovative Just Comics department, dedicated to manga and comics. To expand the store’s offer, there is also an area dedicated to stationery products, gift boxes, gift cards and a selection of eReaders.

The Capo d’Orlando bookstore also serves readers online: customers can stay updated on all the initiatives planned through its Instagram page. They can also get in touch with the bookstore via the digital services on Mondadoristore.it to check for the availability of a book, order it and pick it up at the store by choosing from a catalogue of over 1 million titles.

 

The new Mondadori Point is part of the renewal and development plan of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. A cultural network active throughout the country and also online with the e-commerce site Mondadoristore.itand the bookclub formula, which, in addition to books – the core of the offer –, provides entertainment, events and multichannel services, to reach more than 20 million customers every year.

MONDADORI POINT
Mondadori Point Bookstore Capo d’Orlando
Address: Piazza Matteotti 8, 98071 Capo d’Orlando (ME)
Opening hours: Mon–Sat 9:00-13:00/16:30-21:00; Sun 17:00-21:00
Tel: 0941.1830396 / 347.7330839 / 349.1038253
Email address: mondadoripoint.capodorlando@gmail.com
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