2025

On Sunday 13 April at 6:00 p.m., TV Sorrisi e Canzoni, the reference brand for Italian entertainment, will continue its tradition and offer the FuoriSalone public an exclusive meeting with one of today’s most popular singers at the Interni Cre-Action exhibition-event.

Fans and visitors at Milan Design Week won’t want to miss an interview with Noemi on stage in the Aula Magna at the University of Milan (Via Festa del Perdono 7). This is a great opportunity to meet one of the most loved and recognisable voices on the Italian music scene in person (free entry until full capacity is reached).

Noemi, whose real name is Veronica Scopelliti, is a multifaceted artist with 18 platinum records and 8 appearances at the Sanremo Festival, the last in 2025 with ‘Se t’innamori muori’. She will be hosted by Aldo Vitali, director of TV Sorrisi e Canzoni, for a special event in which the artist will talk about herself and her new tour of Italian theatres, which starts in November, as well as the live event in December at Palazzo dello Sport in Rome.

Following the interview, Noemi will perform a special show for those present, singing some of her most famous songs along with songs from her new album ‘Nostalgia’, which was released in February 2025.

Hej!, a specialist in conversational marketing and part of the Mondadori Media MarTech Hub together with AdKaora – the international digital agency with full-funnel advertising solutions – launches a new product designed to take full advantage of WhatsApp in lead acquisition and qualification. Hej! has already integrated the solution into several campaigns in the education, automotive, service and utilities sectors.

The right channel for lead acquisition? WhatsApp convinces users and companies

According to research conducted by expert Vincenzo Cosenza in July 2024 using Audicom-Audiweb data, the instant messaging platform has 35.7 million active users in Italy, with a penetration rate of 90.3% between the ages of 16 and 64. It is used more than 17 hours per month on average, making it the most common channel among Italians today. Not only that, 69% of users are more likely to buy from a brand that can be accessed via WhatsApp.

Hej! proposes strategies for using the WhatsApp communication channel at an early stage in the user-brand relationship, and not only for engagement, nurturing, e-commerce and caring activities after customer acquisition. This solution fosters conversation between users and brands and transforms lead acquisition into a simple, functional and high-performance experience.

AI-enhanced conversations to improve digital performance

The new product developed by Hej! uses WhatsApp to activate two key solutions: lead generation and lead qualification, designed to radically improve the effectiveness of media campaigns.

Through AI-enhanced conversations, the system begins an initial interaction with users on WhatsApp, facilitating both their access to information on products, services and offers, and data collection by brands in a natural, non-invasive and privacy-focused manner. After an initial guided exchange, AI adapts the conversation based on the answers, refining the interaction, improving data quality and providing an engaging user experience.

‘We wanted to create a product that was simple for users, but advanced for businesses, one that could combine the immediacy of conversations via WhatsApp with the power of AI applied to conversational marketing. We have specialised in lead generation and conversational marketing for several years and our technology is designed not only to optimise lead generation, but especially to enhance qualification, making each contact more relevant and useful for the brand. We have always focused on offering functional user experiences, aware that there are humans on the other end, at least at the moment, and that they are the only thing that matters,’ says Paolo De Santis, COO and co-founder of Hej!

Different user acquisition channels are available, starting with the more traditional ones, such as Meta, TikTok and Google, up to proprietary channels.

The heart of the product is the proprietary platform, developed over the years for conversation management and predictive scoring. Together with a wide range of marketing automation and AI features, it maximises performance and guarantees concrete results for brands.

Hej! and WhatsApp: optimising the entire lead generation chain

The campaigns conducted for customers to date have yielded extremely positive results. More than 70% of users completed the qualification process and were sent to the brands’ CRM systems with different qualification scores, allowing for more streamlined and effective post-lead management. The reaction speed was also surprising: 80% of users completed the qualification within five minutes of first contact. The data show how an intuitive interface, direct communication and a familiar context can make a difference in terms of performance and engagement.

‘This project is the perfect example of how innovation in the MarTech Hub can generate tangible value. In the Mondadori Group PLAI accelerator, we have a hub of innovative solutions and the possibility of interacting with tech professionals. Artificial intelligence is not only the workflow engine, but also the key element that allows us to personalise the conversation while making it scalable with high performance. The integration of WhatsApp into lead-generation flows is not just a technological choice, but a concrete response to the evolution of consumers’ digital habits. We are already working on other innovations that will significantly change the world of performance marketing,’ says Davide Tran, MarTech Director at Mondadori Media.

Today, the Shareholders’ Meeting of Arnoldo Mondadori Editore S.p.A., chaired by Marina Berlusconi, approved the financial statements for the year ended 31 December 2024.

The results of the draft annual financial statements and consolidated financial statements as at 31 December 2024, presented by the CEO, Antonio Porro, and approved by the Board of Directors on 12 March, were disclosed to the market on the same date.
The Parent Company’s income statement at 31 December 2024 recorded the same net profit as in the consolidated financial statements of € 60.2 million, due to the fact that the Company has chosen to use the equity method to measure its investments in the separate financial statements.

In accordance with the proposal put forward by the Board of Directors, which was the subject of a notice issued on 12 March, the Shareholders’ Meeting approved the distribution of a dividend of € 0.14, gross of withholding taxes, per ordinary share (net of treasury shares) outstanding at the following record dates.

The total dividend amounted to approximately € 36.5 million, up by 17% compared to the previous year: this amount corresponds to a pay-out of 60% of the net profit for 2024 and a dividend yield of almost 7% compared to the share price at 31 December 2024.
In accordance with the resolutions adopted by the Shareholders’ Meeting, the dividend will be paid by drawing on the distributable portion of the extraordinary reserve (included in the equity item “Other reserves profit/loss carried forward”).

The dividend, as already announced, will be paid in two equal tranches:

• unit amount of € 0.07 for each ordinary share (net of treasury shares) outstanding at the record date stated below, from 21 May 2025 (payment date), with ex-dividend date no. 25 on 19 May 2025 (ex date) and with the date of entitlement to payment of the dividend, pursuant to Article 83-terdecies of the TUF (record date), on 20 May 2025;
• unit amount of € 0.07 for each ordinary share (net of treasury shares) outstanding at the record date stated below, from 26 November 2025 (payment date), with ex-dividend date no. 26 on 24 November 2025 (ex date) and with the date of entitlement to payment of the dividend, pursuant to Article 83-terdecies of the TUF (record date), on 25 November 2025.

Moreover, the Shareholders’ Meeting resolved on the following items on the agenda:

Report on remuneration policy and compensation paid

The Shareholders’ Meeting approved Section One of the Report on remuneration policy and compensation paid. The Shareholders’ Meeting also voted in favour of Section Two of the Report.

Renewal of the authorization to purchase and dispose of treasury shares

Following expiry of the term of the previous authorization approved on 24 April 2024, the Shareholders’ Meeting renewed the authorization to purchase and dispose of treasury shares with the aim of ensuring continued applicability of the legal provision to any buyback plans and, consequently, of seizing any investment and operational opportunities involving treasury shares.

Here below is the information provided on the authorization issued by the Meeting, also with reference to the provisions of Article 144-bis of the Issuers’ Regulation no. 11971/1999:

• Motivations

The motivations for the authorization to purchase and sell treasury shares refer to the opportunity to attribute to the Board of Directors the power to:

• use the Treasury Shares purchased or already in the Company portfolio as compensation for the acquisition of interests within the framework of the Company’s investments;
• use the treasury shares purchased or already held in portfolio against the exercise of option rights, including conversion rights, deriving from financial instruments issued by the Company, its subsidiaries or third parties and to use the treasury shares for lending, exchange or transfer transactions or to support extraordinary transactions on the Company’s capital or financing transactions that imply the transfer or sale of treasury shares;
• undertake any investments, directly or through intermediaries, including for the purpose of containing abnormal movements in share prices, stabilizing share trading and prices, supporting the liquidity of the share on the market, in order to foster the regular conduct of trading beyond normal fluctuations related to market performance, without prejudice in any case to compliance with applicable statutory provisions;
• rely on investment or divestment opportunities, if considered strategic by the Board of Directors, also in relation to available liquidity;
• dispose of treasury shares to service share-based incentive plans set up pursuant to Article 114-bis of the TUF, and plans for the free allocation of shares to employees or members of the governing bodies of the Company or to Shareholders.

• Duration

The authorisation to purchase treasury shares runs from the date of the approval resolution by the Shareholders’ Meeting, until the Shareholders’ Meeting called to approve the financial statements at 31 December 2025 and, in any case, for a period no more than 18 months after that date. The authorisation to dispose of treasury shares is not subject to time limits, given the absence of time limits pursuant to current regulations and the advisability of allowing the Board of Directors to make use of the maximum flexibility, also in terms of time, to carry out any disposal of shares.

• Maximum number of purchasable treasury shares

The authorisation allows the purchase, on one or more occasions and in one or more tranches, of a maximum number of ordinary shares with a nominal unitary value of € 0.26, which – considering the treasury shares already held by the Company and the shares that may possibly be acquired by subsidiaries – shall not exceed a total of 10% of the share capital.
Pursuant to article 2357(1) of the Italian Civil Code, any purchase transactions will be carried out within the limits of the distributable profits and available reserves resulting from the last regularly approved financial statements at the time of each potential purchase transaction. The authorisation includes the right to subsequently dispose of the treasury shares acquired, in whole or in part, on one or more occasions and even before having exhausted the maximum number of purchasable shares.

• Criteria for purchasing treasury shares and indication of the minimum and maximum purchasing cap

Purchases would be made in accordance with articles 132 of the TUF, 144-bis(1)(b) and d-ter) of the Issuers’ Regulation, and thus:
(i) on regulated markets or multilateral trading systems, according to the operating criteria established in the organisation and management regulations of the same markets, which do not allow the direct matching of purchase trading proposals with predetermined sales trading proposals, as well as in compliance with any other legislation in force, including European ones.
(ii) by the methods established by the market practices permitted by Consob, pursuant to the combined provisions of article 180(1)(c) of the TUF and article 13 of Regulation (EU) no. 596 of 16 April 2014 (“Permitted Market Practices”).
Additionally, share purchase transactions may also be carried out in the manner envisaged in Article 3 of EU Delegated Regulation no. 2016/1052 in order to benefit, if the conditions are met, from the exemption under Article 5, paragraph 1, of EU Regulation no. 596/2014 on market abuse with regard to inside information and market manipulation.
The disposal of treasury shares may be carried out on one or more occasions and even before having terminated the maximum number of purchasable treasury shares, either by selling them on regulated markets or according to other trading methods in compliance with the law, including EU law force and with the Admitted Market Practices, if applicable. The authorisation proposal provides that purchases are made at a unit price, compliant with any regulatory requirements, including European ones, or permitted market practices in force at the time, where applicable, without prejudice to the fact that the minimum and maximum purchase price will be set at a unit price no lower than the official stock market price of the Mondadori stock on the day prior to the day on which the purchase transaction is carried out, decreased by 20%, and no higher than the official stock market price on the day before the day on which the purchase transaction will be carried out, increased by 10%. In any event – except for any different price and volume determinations resulting from the application of the conditions set forth in the Admitted Market Practices – such price shall be identified in accordance with the trading conditions set forth in Delegated Regulation (EU) no. 1052 of 8 March 2016 and, specifically:

• no shares may be purchased at a price higher than the higher between the price of the last independent trade and the price of the highest current independent bid on the trading venue where the purchase is carried out;
• in terms of volumes, daily purchase amounts will not exceed 25% of the daily average volume of Mondadori shares traded as recorded in the 20 trading days before the dates of purchase or in the month prior to the month of the disclosure required by Art. 2, paragraph 1, of Regulation (EU) no. 1052/2016.

In terms of consideration, sales transactions or other acts of disposition of treasury shares shall be carried out:

• if executed in cash, at a price no lower than 10% of the reference price recorded on the MTA – Euronext Milan – organized and managed by Borsa Italiana S.p.A. in the trading session prior to each single transaction;
• if executed as part of any extraordinary transactions in accordance with financial terms to be determined by the Board of Directors on the basis of the nature and characteristics of the transaction, also taking account of the market performance of Mondadori shares;
• if executed to service the Performance Share Plans in compliance with the terms and conditions set out in the resolutions of the Shareholders’ Meeting that establish the Plans and the related regulations.

To date, Arnoldo Mondadori Editore S.p.A. holds a total of no. 1,268,471 treasury shares (equal to 0.485% of the share capital).

For any further information on the proposed authorisation to purchase and dispose of treasury shares, please refer to the Directors’ Explanatory Report pursuant to Article 125-ter of Legislative Decree No. 58/1998, available on the Company website www.mondadorigroup.com, Governance/Shareholders’ Meeting section and on the authorised storage mechanism 1Info.

2025-2027 Performance Share Plan adoption

The Shareholders’ Meeting, pursuant to Article 114-bis of Legislative Decree 58/1998 and in keeping with the introduction of performance share plans approved in the past for the medium/long-term remuneration of executive directors and key management personnel, approved the establishment of a Performance Share Plan for the three-year period 2025-2027 intended for the Chief Executive Officer, the CFO – Executive Director and a number of Managers of the Company who have an employment and/or directorship relationship with the Company or its subsidiaries at the date of allocation of the shares, in accordance with the conditions previously communicated to the market on 12 March 2025.
The Plan envisages the assignment to the beneficiaries of rights to the free allocation of company shares, held or to be acquired as treasury shares, subject to the achievement of specific performance targets set and measured at the end of the three-year performance period.
These targets are structured to include both shareholder remuneration indicators and management indicators functional to raising the share value, ensuring maximum alignment of Management remuneration and the creation of value for the Company, as well as indicators of a non-operating/financial nature linked to ESG issues.
For a detailed description of the 2025-2027 Performance Share Plan, the recipients and the characteristics of said Plan, please refer to the Information Document approved by the Board of Directors pursuant to Article 84-bis of the Issuers’ Regulation and the explanatory report, both published within the terms of the law on the Company’s website www.mondadorigroup.com in the Governance/Shareholders’ Meeting section and through the authorised storage mechanism 1Info.

2025 Short-Term Incentive Plan (MBO) adoption

The Shareholders’ Meeting also resolved to adopt a Short-Term Incentive Plan (MBO) for the financial year 2025. The Plan, which is reserved for the same beneficiaries as the 2025-2027 Performance Share Plan, governs the determination, subject to the achievement of specific individual and Group performance objectives, of the annual Variable Remuneration (MBO) for the year 2025. In particular, the Plan envisages a voluntary mechanism for the conversion into Mondadori shares of a percentage component equal to 15% or 30% of the Variable Remuneration itself, as well as the disbursement of an additional “bonus” component in shares, equal to the number of shares resulting from the conversion.
Any allocation of the total component in shares would take place at the end of a 24-month deferral period with respect to the MBO vesting date.
For a detailed description of the 2025 Short-Term Incentive Plan (MBO), the recipients and the characteristics of said Plan, please refer to the Information Document approved by the Board of Directors pursuant to Article 84-bis of the Issuers’ Regulation and the explanatory report, both published within the terms of the law on the Company’s website www.mondadorigroup.com in the Governance/Shareholders’ Meeting section and through the authorised storage mechanism 1Info.

Supplementation of the Board of Statutory Auditors

The Shareholders’ Meeting resolved to supplement the Board of Statutory Auditors by confirming Emilio Gatto as Standing Auditor and appointing Giancarlo Povoleri as Alternate Auditor.
In accordance with the provisions of Article 2401 of the Italian Civil Code, the term of office of the newly appointed Statutory Auditors will expire at the same time as that of the existing Statutory Auditors, and therefore with the Shareholders’ Meeting that will be called to approve the financial statements as of 31 December 2026.
The resolution follows the resignation of Ezio Simonelli from the position of Standing Auditor tendered on 21 December 2024, with his consequent substitution as Standing Auditor – until, pursuant to Article 2401 of the Italian Civil Code, the Shareholders’ Meeting of 16 April 2025 – by the alternate member Emilio Gatto. Gatto belonged to the same slate, submitted by the majority shareholder Fininvest S.p.A. to the Shareholders’ Meeting on 24 April, from which the resigning standing auditor had been taken.
The professional curricula of the newly appointed auditors are available at www.mondadorigroup.com  Governance section.

After celebrating its first 70-year anniversary (1954–2024), INTERNI continues to reflect on design, its deeper meanings and how architecture, design and art are increasingly connected in a constant dialogue with ecology, economics, botany, climate change and philosophy.

This is the basis of CRE-ACTION, INTERNI’s eagerly-awaited exhibition-event, which will enliven the next edition of FuoriSalone in an engaging and innovative programme with the participation of international designers, architects and artists who have come together to design a better future.

Forty creative ideas, including installations, microarchitecture, giant objects and exhibitions created by a variety of more than 50 designers from 10 different countries, will be distributed in 6 iconic locations across Milan for 10 days of events, meetings, debates and more. These are the numbers for INTERNI CRE-ACTION, the exhibition conceived by Mondadori Group’s interiors and contemporary design magazine, edited by Gilda Bojardi. It will be held from 7 to 17 April in the courtyards of the University of Milan, the Brera Botanical Garden, the Strettone of the Pinacoteca di Brera and Portrait Milano, the home of Audi House of Progress. Renewing its role as an ‘activator’ of design-focused energy, INTERNI will also join Eataly Milano Smeraldo and De Castillia 23 by Urban Up | Unipol for the third year running.

‘This year, INTERNI presents a reflection on the theme of Cre-Action through a large exhibition-event that comes alive as a group exhibition spread throughout the city, conceived as an idea workshop, a place to interact, where creativity becomes the synthesis of creation and action,’ explains Gilda Bojardi.

In this edition, INTERNI also intends to take an interdisciplinary approach to exploring and deepening the complexity of the project, outlining perspectives in a vision oriented towards a ‘possible future’.  During FuoriSalone in April, Milan will become a cultural and production hub where professionals from around the world will have the opportunity to compare visions and develop projects to anticipate different scenarios.
The co-producers of CRE-ACTION are Audi and the Italy Pavilion at Expo 2025 Osaka.

The INTERNI exhibition-event is one of the main initiatives proposed by the Municipality of Milan for Design Week and FuoriSalone 2025, which was created in 1990 by Gilda Bojardi and is internationally recognised as a key event in international design and architecture.

Press Conference at the University of Milan

INTERNI CRE-ACTION will officially begin on Monday 7 April at 2 p.m. in the Aula Magna at the University of Milan (via Festa del Perdono, 7).
In addition to the designers, the press conference will be attended by: Giuseppe Sala, Mayor of Milan, Marina Brambilla, Rector of the University of Milan, Antonio Porro, CEO of Mondadori Group, Rodolfo Ziberna, Mayor of Gorizia, and Gilda Bojardi, Director of INTERNI.
The meeting will be moderated by journalist Monica Maggioni.

Press Conference in Brera

To inaugurate the two installations in Brera, a press conference will be held on Monday 7 April at 5 p.m in the Biblioteca Nazionale Braidense di Brera (via Brera, 28). Those present will include Angelo Crespi, General Director of the Pinacoteca di Brera, Palazzo Citterio and the Biblioteca Braidense, Alessia Cappello, Councillor of Fashion and Design for the Municipality of Milan, Tommaso Sacchi, Councillor of Culture for the Municipality of Milan, Martin Kater, President of the Brera Botanical Garden, Philippe Starck, architect, designer and artistic director, Rémi Babinet, founder of BETC (Babinet & Co), and Marco Balich, creative director.

At Portrait Milano, Corso Venezia 11 – Audi House of Progress

A co-producer and primary sponsor of INTERNI CRE-ACTION is Audi, the premium automotive brand whose creative hub will return to Corso Venezia 11 from 7 to 13 April in the evocative spaces of Portrait Milano. Confirming the House of Progress as a pivotal venue enlivening Milan Design Week, Audi presents flexability, a project hosting the site-specific installation Drift Us, designed by Drift for the brand with the Four Rings emblem. As always, the work stems from the Dutch studio’s passion for the systems that activate and guide everything in nature. In this case, they draw inspiration from the movement created by a gust of wind in a grassy meadow. The work consists of light bulbs that switch on and emit sound as visitors pass by, as if they themselves were the wind. In this way, the designers invite the public to become an integral part of their surroundings and experience the human impacts on nature. ‘Wind,’ as Lonneke Gordijn and Ralph Nauta, the founders of Drift, explain, ‘is the driving force behind evolution and innovation in nature. Without movement, there is no progress. Audi drives innovation by moving people, and Drift shares this vision, creating sculptures and installations that invite people to be a force for change’.

With flexability, Audi expresses its vision of technological flexibility through the development of technologically advanced solutions focused on sustainability and efficiency that are capable of interpreting the need for mobility in every possible context.

At FuoriSalone, the public can discover the world premiere of the new Audi A6 Avant, based on the innovative premium platform combustion, and the fully electric Audi A6 e-tron. The first model projects the brand’s ‘family’ concept into a more dynamic, efficient and digital dimension through technical features such as adaptive air suspension, all-wheel drive and advanced Digital Matrix LED headlights. The second model, the first electrically powered Audi Avant and Sportback, is intended to be a category benchmark in terms of range — up to about 750 kilometres — and charging power. With 270 kW DC, it can charge up to 310 kilometres of travel in 10 minutes.

The Installations in Brera

In the heart of Brera, two apparently antithetical installations bring observers face to face with the urgency of our time: war and the search for peace.
Metaphors for the present prompt reflection and questions on our role in building a different, new and better future.

It Means Peace by Marco Balich

Entering the Strettone of the Pinacoteca di Brera, visitors will see It Means Peace by Marco Balich. Conceived with the participation of Eugenia Bruni and the support of Pasquale Bruni, the work was developed by Balich Wonder Studio with Marco Cisaria (artistic producer). Peace is a choice, a journey that is both personal and collective, one that requires courage, determination and perseverance. Visitors will embark on a symbolic journey, passing through a dark bottleneck filled with sounds, voices and messages that evoke difficulties in the world beyond. It is an emotional, personal journey that presents us with the need to persevere, despite the chaos. At the end, a space of light and harmony opens up. An olive tree, a universal icon of peace and balance, glows with iridescent colours, a tangible sign of a goal achieved. From here, the journey continues with the peace flag divided into parts, with the word ‘peace’ written in seven different languages, one for each colour in the flag. The project celebrates the variety of cultures and essential dialogue for building peace in the world. Each word is also accompanied by a speech that has marked the end of a conflict in contemporary history. This is precisely where a ‘call to action’ is inserted, a kind of ritual that also recalls the theme of CRE-ACTION. Below the lettering, there are pools with floating lotus flowers inspired by Pasquale Bruni’s jewellery, where people are invited to leave messages of peace and light candles. The installation offers a space of respect and harmony where Pasquale Bruni’s Ghirlanda Collection fits in perfectly. It Means Peace is silent food for thought, but also an invitation to act, to believe in change, to recognise that peace is a responsibility for each of us.

War Flags by Philippe Starck with Babinet & Co

Somewhere between reality and dystopia, War Flags is a political installation imagined by Philippe Starck with Babinet & Co that radically denounces the forces and violence at work in the emerging new world order and urges the public to take a stand and act. Anticipating the prospect of an upcoming global conflict involving not only traditional states but also new private militias, Philippe Starck has envisioned Hate Unlimited Korporation, a company that has long been dedicated to promoting hatred in all its forms and freest aspects around the world. The gamble has paid off: hatred creeps in, forging new paths every second. Hate Unlimited Korporation is expanding its mission by publishing a catalogue of signs, flags and armbands, indispensable tools for new warriors to recognise each other on the battlefield. Installed along the paths in the Botanical Garden, the flags and armbands represent the inaugural repertoire of Hate Unlimited Korporation, which is undoubtedly the first in a long series that we will enrich over time, at night and in wars. In this unique immersive political installation, oscillating between reality and dystopia, Philippe Starck (with Babinet & Co) radically denounces the forces and violence at work in the emerging new world order and urges the public to take a stand and act.

War Flags consists of flags and armbands from the inaugural catalogue of Hate Unlimited Korporation. Ten Night Flags help to measure the progress of the night and allow us to check the degree of darkness at any time and with a certain degree of accuracy. Quantifying and encouraging such darkness is one of the missions of Hate Unlimited Korporation. Nothing can escape — everything we believe in, everything we love, everything we are, all the colours that life used to display.

After sunset, new thoughts must flood our minds. Hate Flags aim to clarify what is on the market, as well as create a traceable domino effect. They are often more effective than keywords. Of course, the ten Hate Flags on display in the Botanical Garden are only the basic ones. Hate Unlimited Korporation will soon announce more advanced collections representing more sophisticated states of hatred.

The powerful narrative of War Flags is accentuated by Klaus Wiese’s psychoactive sound, with the track Déjà Vu from the album Smarkand. Produced by ABS Group.

Designers and Installations:  INTERNI CRE-ACTION

The intention of INTERNI’s great exhibition-event is to develop and multiply connections and relationships, a virtuous system between leading figures in creativity, companies and distribution networks with the unavoidable need to connect people and ideas from different places and cultures. In collaboration with companies, multinational companies, start-ups and institutions, 40 creative ideas (site-specific installations, exhibitions, design islands, microarchitecture and giant objects) were created to interpret the theme of this edition. INTERNI has invited more than 50 designers to explore how design and architecture can translate the present, using both concrete and metaphorical materials with the aim of highlighting the role of design as a means of expressing individual identity and representation. Design in CRE-ACTION is not just related to aesthetics or innovation; it is a conscious act that seeks to decipher the present day and propose alternative ways of inhabiting the world. It is a playground of experimentation in which different disciplines come together to offer an experience in which visitors are not just observers, but an active part of an event that challenges perceptions and opens up new perspectives on the world.

University of Milan

A series of impressive immersive and experimental installations designed by renowned architecture and design studios in collaboration with prestigious companies will come to life at the University of Milan. Through sensory journeys, they offer food for thought on topics such as sustainability, innovation and human interactions with the environment.

The installation Kalos Il Caleidoscopio della cultura, created by designer Celia Centonze for Plateam, is situated in the Aula Magna. The work is not only enchanting with its gilded metal structure, coloured methacrylate and illuminated poetic verses, but is also a tribute to the art project Go! Pharus, designed for Gorizia Capital of Culture 2025. Its symbolic value is amplified by the sister city relationship between Gorizia and Milan, a dialogue on art, design and history that crosses geographical and mental boundaries. Passing through the entrance, visitors enter a kaleidoscope of evocative images projected onto stained glass windows. These recount the richness of Friuli-Venezia Giulia through a multisensory experience that emphasises the region’s cultural identity and excellence. At the centre of the kaleidoscope, a golden line symbolises the ancient border between Gorizia and Nova Gorica, located across the Italian frontier. This is crossed by a beam of light celebrating cultural openness. The work invites us to reflect on the past and imagine a future of harmony and growth.

Wind Labyrinth, an immersive work designed by Piero Lissoni for Sanlorenzo that translates the essence of sailing into an enveloping, poetic and contemplative experience, is located in the evocative Cortile del Settecento. A labyrinth of suspended sails, a metaphor for the infinite sea and the interaction between wind and movement, creates a dreamlike atmosphere with dancing light and shadows. This emotional journey expresses the relationship between humans, nature and technology through an aesthetic and design language increasingly oriented around sustainability.

The path continues in the Cortile della Farmacia with The Amazing Plaza, designed by international studio MAD for Amazon. This work reinterprets an Italian piazza, the historic heart of social and commercial life, in a contemporary key. As in traditional squares, where a central monument full of wonders to discover becomes the focus of community life, the installation is built around a mirrored pavilion that encloses elements of extraordinary value, creating a harmonious dialogue between the forms of classical architecture and state-of-the-art technology. The spaces are enhanced by a soundscape curated by the Giuseppe Verdi Milan Conservatory and the Music Informatics Laboratory at the University of Milan. One distinctive feature is the spectacular cover made of coloured ETFE strips, which amplify the light and enhance the entire experience.

The Cortile d’Onore holds more than 20 installations that interpret CRE-ACTION in an equally extraordinary way.

The Gift results from a collaboration between designer and artist Chen Yaoguang/Light Mix and KUKA HOME, a Chinese manufacturer of furniture distributed around the world. A 250-m² flower meadow in the centre of the courtyard becomes the focus of an immersive experience in which nature itself is the star. More than 1,400 seedlings of rapeseed, broom, forsythia and Texas privet flowers create an ephemeral landscape, destined to change over time as a symbol of the bond between humans and the environment. The installation takes the form of a circle, a powerful symbol in Chinese culture representing the infiniteness of life cycles and the connection between past and future. The design acts as a bridge between cultures, harmoniously merging Eastern and Western elements. The design is enriched with poetic lighting. The word ‘gift’ in Latin, Italian and ancient Chinese characters appears in lights throughout the circular structure, emphasising the message of inclusion and sharing. The reference to ‘mooncakes’, the traditional Chinese sweet associated with gratitude and conviviality, further reinforces the concept of giving and human connection. One of the central elements of Cre-Action is also repeated here. Mirrors are understood as a medium capable of transformation, in the reflected image, into a place for questioning identity, differences and illusion. The polished stainless steel structure reflects the historical architecture of the courtyard, blending the natural and built space. The entire project is designed for zero carbon emissions. The flooring is made of recycled materials and the lighting is powered by solar panels. At the end of the exhibition, the flowers will be donated, while the other elements of the installation will be reused, ensuring a sustainable and responsible life cycle.

The work by Alvisi Kirimoto for Corepla – TAM TAM. Temple, Action, Movement reinterprets the classical temple as a living, evolving organism, allowing people to interact and redefine space in real time. The installation recalls the classical principles of firmitas, utilitas and venustas, combining them with the concepts of flexibility and participation, turning columns, traditionally a symbol of stability, into a metaphor for the changing nature of human relationships. In line with a design vision attentive to the life cycle of materials, TAM TAM is made of recycled plastic through a collaboration with Corepla (Italian National Consortium for the Collection, Recycling and Recovery of Plastic Packaging), guaranteeing a second life for the project.

‘A pile is not a construction with a specific function, but it is valid for what it evokes. Stacking wood is an art. You have to choose pieces that are similar in shape and size, and then meticulously put them together. Otherwise, the result is unstable and dangerous and its presence is chaotic and disturbs the landscape fabric. This reminds us of the value of being designers,’ says Michele De Lucchi. Developed by Rubner Haus, the Catasta that AMDL CIRCLE brings to the Cortile della Ca’ Granda is a small house with large sloping roof reminiscent of an ancient temple. A dry-assembled structure of wooden (fir) planks stacked one on top of the other in alternating directions leads to an orderly composition marked by relationships of distance and emptiness permeable to light and the gaze. Light enters from above through a hole in the top of the pile and cuts through the interior space, producing an optical cone that symbolises a metaphorical divine light that creates everything. A nest of birds inhabits the interior void and their chirping inspires feelings of gentle, poetic intimacy.

The project A Beat of Water by BIG – Bjarke Ingels Group for Roca Connect emphasises the preciousness of water and the need to consume it responsibly. The intelligent technology of Roca Connect revolutionises water management in public and private environments with the help of instant information. The installation, created using 300 metres of galvanised steel pipes and 56 valves, reveals the workings of water networks, which are usually hidden underground. A thousand litres of water are recirculated in a closed circuit every 20 minutes, simulating the waste-free flow of water. The work is spread over two separate areas, where visitors can come into contact with the system, understanding the importance of the conscious use of water resources. Benches, stools and tables enrich the space, encouraging moments to meet and reflect on sustainability and technological innovation.

Simone Micheli presents a virtual experience as part of his project Be Up – where architecture meets infinity – Luxury mountain resort in Valbona, Albania, which covers an area of 12 hectares. The monolithic, curved volume in the work acts as a portal to a sensory journey, where a dialogue between different cultures is translated into a three-dimensional architectural expression. Be Up reflects Micheli’s design philosophy of simplicity, expressive uniqueness and consistency, stimulating the perception of space and its infinite possibilities for transformation.

One Works for Atlas Concorde and Mapei considers the continuous evolution of nature and the need for humans to adapt to change. MAGMA. Alle origini della creatività is inspired by plate tectonics and the flow of magma, concepts that are translated into immersive spatial experimentation. The vertical walls, decorated with a vivid red paint by Mapei and clad with Atlas Concorde ceramic surfaces, emerge from the ground like tectonic fissures, creating a fragmented pathway symbolising the precariousness and strength of nature. Here, we are invited to reflect on our role in the cycle of creation and change.

Oasis of Happiness by Pangea for Fidenza Village, part of The Bicester Collection, is conceived as a place of transition between physical and emotional reality, fostering a positive projection, ‘a dream place’. Visitors pass through symbolic fabric doors separating different spaces, while the fabric dancing in the wind and the embroidered and painted decorations create a magical atmosphere. Three modular totems composed of stackable elements can be reassembled as seats, allowing the public to recreate the space as they wish. Patchwork, embroidery and painting reinforce the handcrafted nature of the work, turning it into an ode to creativity and the joy of sharing.

The Golden Age once evoked prosperity and beauty. Today, the future is built with sustainable materials that can change and endure over time. This is the concept behind BEYOND THE GOLDEN AGE?, the installation created by Studio Marco Piva for Saint-Gobain. The structure invites visitors to explore the possibilities of innovative materials. Dynamic surfaces made of steel, plaster and Corten evoke memory and transformation, while the bright environment is silenced by sound-absorbing solutions, ready to be filled with meaning. A mirror, LED wall and beams of light merge in a pulsating surface, symbolising the continuous cycle of architectural construction and dissolution. In fact, the entire structure was designed to be disassembled and reassembled several times, even remodelling the spaces with the support of technology.

Echoes, by Francesco Librizzi for Dàmeda, evokes the connection between architecture and nature, reviving the ancestral concept of the garden pavilion. Inspired by Emilio Ambasz’s spiritual poetics, the secret of Francesco Venezia’s gardens, Sottass’ metaphorical power and Henri Rousseau’s symbolism, the 12-metre-high installation replicates the geometry of the portico of the Cortile d’Onore, creating a light, ethereal work where metal arches and illuminated lines amplify the interaction between architecture and the landscape. In the heart of the garden, the pavilion holds a sofa designed by Francesco Librizzi and Arian Brajkovic for Dàmeda, whose sinuous shapes represent the awakening of the senses in nature’s embrace.

For Empire, Wu Bin of W.DESIGN creates a minimalist work entitled Drifting Yǎo, designed to encourage interaction between light, shadow and sound in a two-part structure: a dark wooden tunnel, with light filtering in through openings in the ceiling and prisms; and a semi-circular seating area dedicated to meditation. The space aims to reconnect people with the delicate beauty of nature and encourage them to reflect on their relationship with the world.

Aevum, from the Latin word for ‘eternity’, explores the link between matter, time and innovation through Zaha Hadid Architects’ celebration of the timeless beauty of marble and stonework integrated with new technologies. The installation interacts visually with the historic colonnade of the University of Milan, reinterpreting the three arches of different heights in a futuristic key, for a dynamic and fluid effect. The lower arch is sculpted in Bianco Merano Gold marble from the Alps, produced by A.A.T.C. and Co., while the other two are 3D printed using an innovative cement mixture developed by Sika and Vertico. The lighting, designed by Griven, enhances the sculptural forms of the work, creating a play of light and shadow that amplifies the sense of movement and depth. The project was developed with the support of the engineering firm Eckersley O’Callaghan, reinforcing the concept of Aevum as architecture that transcends time, projecting it into a future where innovation and tradition coexist in harmony.

Cashew Rain and Tetras are located, respectively, in the West and East Loggias of the University of Milan. The first, Cashew Rain, curated by Bruno Simoes for ApexBrasil, revolves around the Brazilian natural phenomenon of ‘chuva do caju’, when low rainfall during the dry season precedes the blossoming of cashew trees, indicating a good harvest to come. The meaning of transformation and hope proposed by the exhibition is reflected in design as a spirited attitude towards the challenges of the present, ready to solve and be enchanting. Once again this year, a Brazilian flair from the north to the south of the country is presented with an exhibition of products and prototypes to enhance memory and knowledge as an unexpected splash of inspiration. In the East Loggia, on the other hand, the installation by SOM (Skidmore, Owings & Merrill) and Artemide entitled Tetras is imagined as a constellation of lights that could continue beyond the university. A refined luminaire in a simple cross shape presents light as an architectural element, the ideal module for providing the optimal light in a variety of environments. It perfectly synthesises the contemporary approach to sustainable engineering and an industrial character.

At the entrance to the Aula Magna, Annabel Karim Kassar Architects for Annaka presents Portico. The fragmented, multidimensional installation consisting of wooden panels is animated by dancing figures painted by the French-Lebanese artist herself. The work reinterprets the concept of the threshold in a contemporary key, as an architectural element that acts as a boundary and as connection and protection, while reflecting on the symbolic power of the door as a transition between worlds. Located in the western gallery of the Cortile d’Onore, the work reinterprets the entrance to the Aula Magna with a new, monumental, faceted portico. Crossing Portico, one moves out of the world of action, metaphorically entering creation.

For the release of the new episodes of Grey’s Anatomy, DISNEY+ brings You’re My Person to the INTERNI exhibition-event. Antonio Mastrorilli, founder of Gibillero Design, transforms a bench — a recurring symbolic element in the series — into an ethereal, emotional sculpture nearly suspended in space. Enhanced by a sign that lights up when two people sit on it, the project aims to explore the theme of interpersonal relationships.

Installations investigating the relationship between the natural and artificial worlds include the work Extraceleste, a robot-Angelus carrying a message of love, designed by Marco Nereo Rotelli with Elital and Riccardo Valentini for Ever In Art^®. Through a collaboration with Luca Andrea Marazzini, the robotic sculpture gives away AI-generated poetry: symbolic glass ‘poetic flowers’, created by Gala Rotelli.

Claudio Larcher and Astroterra Collective for NABA, Nuova Accademia di Belle Arti with ASU – The Design School at Arizona State University have developed Design for the Moon. In an evocative dialogue between speculative objects and future sustainable habitats for the Moon, visitors are invited to reflect on the adaptability of design in extraterrestrial settings by exploring the boundary between reality and imagination.

The Sottoportico of the Cortile d’Onore houses works that rely onn symbolic architecture to explore and redefine the relationship between humans and the environment, between the natural and artificial worlds, between past and future. In this context, mirrors again appear as the main tool of expression and experimentation for the artists and architects, who use them to transform the exhibition space and generate new perceptual dimensions. Riflessi Sul Mare by Christian Grande for Besenzoni consists of mirrored platforms emerging from a symbolic sea. Each of these represents an iconic element of the Besenzoni universe. The play of light and reflections recalls the movement of waves. The project fuses art and industry, reaffirming the company’s philosophy of promoting marine-friendly innovation.

In the People lounges by Dainelli Studio, produced by BI.CI. Progetti e Arredamento, mirrors become the ideal medium for exploring the relationship between architecture, art and philosophy. Mirroring each other on either side of the Cortile d’Onore, two large volumes are reflected in infinite versions and visions — with each other, with people and with the surrounding space. The aim of the project is to merge the multiple individual realities into a collective whole.

The idea of reflection is also expressed in the INTERNI Press Room, designed by Dainelli Studio (Leonardo and Marzia Dainelli) and realised through the contribution of Status Contract and Gruppo Bonomi Pattini. Arranged in the two rooms overlooking the Cortile d’Onore, Ri-Flettere develops around three key elements: colour, steel and doorways, stimulating us to question our perception of space and ourselves. The same elements, combined in different ways, can generate new visions of space and the human presence within.

The exhibition continues with the work Layers by Silvio De Ponte for Espositiva Srl, Idealverde Srl, Living Surfaces – Claudio Ubertini. In this suspended natural landscape flipped 180°, design and architecture harness the senses to construct an intimate, suspended environment through the manipulation of light, matter, perception and emotion.

Re-Flections, curated by Italian fashion designer Ludovica Diligu for Labo.Art, dissolves the boundaries between fashion, design, art and perception, inviting deep reflection on our relationship with our image, self-awareness and the evolution of our own style.

Genesi is the work presented for this edition by the Three-Year Course in Interior Design and Architecture at IUAD Academy. With the support of architect Salvatore Colasanto and the company Ceramica Solimene, the installation narrates a journey between past and future, questioning the role of craftsmanship in responding to ecological challenges and the ability of beauty to generate sustainability.

LaFranca, developed by Simona Ottieri for Fondazione per l’Infanzia Ronald for McDonald’s Italia, consists of an upholstered armchair made by Dàmeda. It is designed as a locus amoenus to take refuge from the hustle and bustle of everyday life and free oneself from emotional stress.

Another nearby seat, created by Marco Merendi and Diego Vencato for Gypsum, metaphorically welcomes all the travellers of our time. La poltrona del viaggiatore is the story of an Italian manufacturing company that opens up to the world and is enriched by interaction with other cultures.

Shards of Infinity, created by Danilo Ramazzotti for NovaBell, responds to the exhibition theme with an idea inspired by the poetics of territory. Three multifaceted monoliths echo 2001: A Space Odyssey as they emerge from the ground. This journey through materials and lands combines the creative, stylistic and design potential of craftsmanship with industrial production.

Viruta Lab for Tile of Spain presents The Light In The Darkness. The work represents rebirth after the recent environmental catastrophe in Valencia, metaphorically translated into light that illuminates the darkness.

I Feel Cool, designed by Pablo Dorigo, Genny Canton Studio and ABS Group for MCZ Group, is a sensory experience that redefines the concept of climate comfort, playing on the contrast between hot and cold, light and matter, technology and nature. The load-bearing part of the installation is made using the beMatrix^® system, and the structure is made of recycled/recyclable aluminium, which can be dismantled and rearranged. It represents an invitation for the future in rethinking the concept of home and well-being, between innovation, aesthetics and sustainability.

The work Horizon Awakening by Beko Design Studio (Beko Europe) for Whirlpool also reflects this vision, revealing how the most advanced household appliances can offer concrete solutions for an increasingly sustainable lifestyle. It is a promise for a future where aesthetics and sustainability coexist in complete harmony, as well as an invitation to the community to move towards a more responsible future.

The Plume Zero-G table, stemming from a collaboration between Quarella and Bizzotto Italia and produced by Danese Milano, interprets an abstract, symbolic idea of design: the absence of gravity. The concept of Zero-G, like what is experienced by astronauts in space, becomes a metaphor for the balance between lightness and strength, matter and visual suspension. The work, designed by KKAA – Kengo Kuma and Associates, consists of small interlocking elements made of Quarella marble and quartz agglomerate recovered from stone industry waste.

Il grande pesce bianco, created by Dario Ghibaudo for Galleria De Ambrogi, forms part of a larger project, Museo di Storia Innaturale, which the artist has been working on since 1990. The marine-focused sculpture made of recycled plastic uses irony to analyse society, its contradictions and discomforts.

A red ball of pulsating light crossed by two intersecting knitting needles symbolises work, and therefore creation. WORK, by Federica Marangoni, an internationally renowned Venetian artist and designer (represented by the C|E Contemporary gallery in Milan), combines tensions in the human condition and actions to improve it using a powerful metaphor. Light, which is always free, triggers thoughts and asks what tools men and women still have today to improve their condition in the world. The answer is work: a creative, intelligent, conscious tool. Neon gives strength to the red threads, making them powerful and contemporary. Work and creation merge, turning into creativity through art.

Diseño Argentino, on the other hand, is an audiovisual platform that represents the design ecosystem in Argentine, emphasising the importance of design within the national culture. Created through a partnership between private and government institutions, the work brings together designers participating in the Salone Satellite and FuoriSalone: Bilu, I Wish, Konqrit, Mínimo Iluminación, Magdalena Jenik, FIUMINE, Cindy Lilen Studio, BLAU, Aldana Lorenzo and DArA perception by architect Julio Oropel. Framing the screen is the site-specific installation by IOUS Studio, founded by Sol Sanchez Cimarelli and Agustín Ros. Realised through a technical collaboration with Nagami, it investigates the relationship between territory, perception and transformation. The project is inspired by dichotomies in the Argentine landscape and based on a series of reflections in which reality and illusion converge in a dynamic sequence.

On display at the north entrance to the University of Milan is In-Between Worlds by David Lopez Quincoces and Francesco Meda for HD Surface. By interweaving material and colour, the artists create a dialogue with the existing architecture, transforming the site into a symbolic gateway leading to a sensory experience in the making. Climbing the steps, the passage evolves in a chromatic experience, with the gradient changing according to the light. The absolute star of the installation is the Argille collection by HD Surface, an all-natural coating capable of shaping a delicate and immersive colour transition in which the surface comes to life.

Eataly Milano Smeraldo and De Castillia 23 by Urban Up | Unipol

For the third year running, Eataly Milano Smeraldo (Piazza XXV Aprile, 10) and De Castillia 23 by Urban Up | Unipol (Via De Castillia, 23) are joining the INTERNI exhibition-event circuit.

Eataly Smeraldo welcomes the work entitled Garden of Wonders, designed by Elena Salmistraro. The artist interprets the exhibition theme through the metaphor of creativity as an authentic, irregular process, full of stimuli, deviations and suggestions. The experience enwraps visitors, projecting them into a vibrant universe of colours, nature and lively energy. This symbolic journey takes shape in a fantastic avenue winding through Eataly. The path of colour is marked by the presence of plants and natural elements and runs from the entrance to the first floor, culminating in an explosion of shapes and colours. From here, the journey continues to the second floor, where the experience ends in the refreshment area, a metaphor for materialisation, before returning to the exit, and thus taking visitors back to reality. Suggesting and extending this narrative is the large drawing on the façade, a veritable invitation to embark on the path of creativity. This symbolic threshold leads to the heart of the project, where imagination expands, melds and transforms. The work, which will remain on view until 3 May, is a journey into creativity, an exploration that crosses the boundary between thought and reality, between dream and construction, making the invisible tangible.

At Urban Up | Unipol, Felice Limosani produces The Earth is Life, Our Future is Hope. The installation transforms the façade of the building at Via De Castilla 23 into a symbolic experience that goes beyond urban decoration, where language and light merge. The work is based on a linguistic game. Words light up rhythmically, breaking down the message and recomposing it into the words ‘The Earth is our future’ and ‘Hope is life’. This performance invites spectators to explore the multiple possible readings, stimulating intellectual and emotional connections. The expression, devised by Limosani, becomes the manifesto for a global situation poised between the climate crisis and renewed ecological awareness.

The INTERNI System

INTERNI’s integrated communication system reaffirms its role as the main source of information for the design world. Two print publications (INTERNI and the FuoriSalone Guide), a major event (INTERNI CRE-ACTION), two digital events (INTERNI King Size and the FuoriSalone Guide) and INTERNI online (website and social media), with in-depth features and films that will be conveyed through a newsletter system, all provide the tools to keep up to date in real time on design trends, news and previews.

Now in its 35^th edition, the FuoriSalone Guide is a required handbook for everyone who wants to familiarise and orient themselves amid the increasingly rich panorama of Milan Design Week. The guide presents a rational reading of 350 events involving the companies, designers and architects taking part in FuoriSalone, organised both by day and in alphabetical order. The guide, which is distributed free of charge with the April issue of INTERNI — on newsstands in Milan and at all the showrooms, institutions, museums and general locations taking part in FuoriSalone 2025 (as well as the fair itself) — will also be available online (access also on tablets and smartphones) with an interactive map.

The strength of the brand is also clearly visible on the ground. A major street advertising campaign is planned for CRE-ACTION, including the customisation of 10 Hudson points of sale at Malpensa Airport (t1) and 4 at Linate Airport, as well as a point of sale in Milan Central Station. The campaign covers roughly 150 digital screens in newsstands across the city, 50 of which have been selected and customised to guarantee visibility in the city centre and major transit areas: window dressing at the Mondadori Multicenter in Piazza Duomo with the related LED wall; 20 FSU Digital installations (in the Clear Channel circuit) in the centre of Milan; 20 digital canopies and 15 street banners in the centre of Milan; 10 Maxiretro media shuttles/buses; 57 digital screens in the central station; 1 LED wall on Via Larga/Largo Augusto; 81 screens in the subway vision circuit present on the M1, M2, M3, M5 lines between Duomo, Garibaldi, Isola, Loreto, San Babila, Zara; 16 stations in the Digimupi M4 circuit; and DOOH in Gae Aulenti Domination between Vele, Capelli, Castiglioni A/B, Viganò and Avar Aalto.

In addition, INTERNI presents another novelty at the Salone del Mobile and FuoriSalone 2025: Design Experience, a new pair of training courses stemming from a collaboration with Poli.design and dedicated to design professionals as well as all design enthusiasts. They connect academic knowledge and practical applications through meetings and interviews with internationally renowned architects and designers, including Marco Piva and Michele De Lucchi. During the courses, participants will be guided in discovering the key elements of interior and furniture design in order to recognise the most significant design choices to meet their needs and desires, with the added value of the Italian approach to design (www.mondadoriacademy.it).

For information: www.internimagazine.it

For Salone del Mobile and FuoriSalone 2025, INTERNI and POLI.design are presenting new training courses for all design enthusiasts and industry professionals. A collaboration between the interior and contemporary design magazine by Mondadori Group and the postgraduate school at the Politecnico di Milano has led to the online Design Experience courses, designed for anyone wanting to learn about the dynamics guiding innovation in design.

The primary objective of these training modules is to spread the project culture, from conception to completion.

‘INTERNI has covered design for over 70 years, exploring trends, news and visions, but also leading figures, innovative projects and ideas that have transformed the way we experience spaces,’ explains Gilda Bojardi, director of the magazine. ‘Today, however, we are going one step further. Through a partnership with POLI.design, we have created an educational opportunity for anyone who wants to dive into the world of design, acquire concrete skills and be part of an exclusive community, which always keeps up with new trends. It is an opportunity to discover up close how designers and manufacturers are transforming our present and future.’

This initiative is designed to make people understand and grow to love the fascinating and variegated world of design along a path that offers participants the tools and inspiration necessary to orient themselves in a constantly evolving field.

‘POLI.design grew out of the experience of the Politecnico di Milano and is now an international point of reference for advanced training in design,’ says Professor Francesco Zurlo, dean and full professor in the Politecnico di Milano School of Design and scientific coordinator of the courses. ‘With this project, we aim to emphasize the way and extent to which good interior design and complementary furniture can not only enhance the aesthetics of a home, but also embrace a wider concept of wellbeing. In fact, our homes are not only functional spaces, but also places that can affect our mood and influence the overall quality of our lives. The courses intend to show how well-designed furniture and interiors transform the perception and use of spaces, making them more welcoming, functional and emotionally engaging.’

Design Experience connects academic knowledge and practical application through interviews with successful architects and designers, as well as introducing concrete examples. Participants will be guided in discovering the key elements of interior and furniture design, helping them recognize which design choices are most important for their needs and desires, all with the added value of the Italian approach to design.

In the two courses ‘Design experience. Experiencing design. Furniture styles and experiences’ and ‘Design experience. The art of living. Exciting Italian interiors’, the public will be introduced to the topic through a few iconic projects, whose stories will be useful for addressing three thematic areas. Three expert teachers selected from the POLI.design network will be involved in each course, along with Paola Albini, who will serve as moderator and accompany the participants, introducing the topics and talking with the experts. Two of the most important Italian designers are also expected to participate: Marco Piva in the Interiors course and Michele De Lucchi in the Furniture course.

The courses will be available online starting this week. For information and to register, visit www.mondadoriacademy.it.

INTERNI

A monthly magazine with a circulation of 50,000 copies, published since 1954 as the first Italian periodical dedicated to interior decoration, INTERNI is one of today’s main tools of communication in contemporary Italian and international design, an essential tool for professionals and design enthusiasts. In the early 1990s, the monthly magazine became part of the main Italian publishing group, AME Arnoldo Mondadori Editore, and under the direction of Gilda Bojardi, it has developed a system of parallel publications over time that have shifted the magazine from something elite to mass media. INTERNI‘s activities also include the design and coordination of events and exhibitions and the famous FuoriSalone, an urban event founded by INTERNI in 1990 that enlivens the city of Milan during the week of the Salone del Mobile. After the launch of INTERNI publications in China (2015), international editions are being expanded. INTERNI is the communications partner of the Italian Pavilion at Expo 2025 Osaka | The ideal city.

POLI.design is a centre for national and international postgraduate training and an integral part of the Design System at the Politecnico di Milano (1^st in Italy, 3^rd in Europe and 6^th in the world in the QS World University Rankings 2025 for Art & Design). Since 1999, it has built and consolidated its educational programme around a project-based learning approach, research and polytechnic knowledge. From Master’s degrees to executive courses and custom experiences aimed at organizations, POLI.design offers cross-industry paths that convey the design mindset necessary to guide transformation in different sectors. A leader in the Italian and global network of training in design, it promotes dialogue between academia, institutions and industry.

TV Sorrisi e Canzoni, the reference brand in the entertainment world, will star in a special episode, broadcast this evening at 9pm on HGTV – Home & Garden TV, the Warner Bros. Discovery channel, dedicated to the world of the home, and those who truly lives it (channel 56).

“Casa Sorrisi with Vanessa Pisk” will describe in detail the creation and concept – from the furnishings within each space to the design – of Casa Sorrisi a Sanremo, the glass box that TV Sorrisi e Canzoni set up during the Italian Song Festival. The special episode will also be available on demand on discovery+, and will cover the work of interior stylist Vanessa Pisk and the Studio Pisk team composed of Sofia Marella and Omar Radi.

The special episode will start from the researching of materials in Milan to the creation of the impressive glass box and next events inside it.
Spectators will also attend an editorial brief by the director of TV Sorrisi e Canzoni, Aldo Vitali, and the Party for the opening of Sanremo week for the Mondadori Media brand.

Created by Interproject, with an interior design project designed by Studio Pisk, Casa Sorrisi was built inside the garden of the prestigious Hotel Miramare, next to Villa Emma. An impressive structure with two floors, measuring more than 500 square metres, consisting of 32 modules with windows. Thanks to its raised architecture, its transparency and proximity to the high street, the glass box allowed people to witness the arrival of all the Festival guests and follow the Sorrisi schedule live on external monitors.

“I can’t wait to show everyone the great work we undertook to create Casa Sorrisi. Shooting the special episode was difficult but fun at the same time – an incredible experience! Seeing all our work and passion transformed into a special episode that will air on TV will be very rewarding,” says interior stylist Vanessa Pisk.

The Mondadori Bookstore in Cagliari will open to the public tomorrow with an entirely new look, and enhanced with a literary café: a place to meet, read a good book, participate in events with leading figures in the book world or stop for a break.

After the book bar, located at the bookstore entrance, you enter the shop itself, whose new furnishings offer readers a cutting-edge space dedicated to the world of books and entertainment.

This initiative once again shows the ability of Mondadori Store, the largest network of bookstores in Italy, to intercept the community’s needs and provide the city of Cagliari with a modern store capable of promoting culture in the area and creating an interactive meeting point. 

‘We are convinced that the literary café format at the Mondadori Bookstore in Via Roma is the right choice to offer something that is currently not available in Cagliari. We are in the heart of the city and, after the redevolpment works that has affected our area, we hope that not only residents, but also tourists, can find a pleasant environment to read and drink coffee as if they were at home,’ say Andrea and Roberto Felleca, Mondadori Store affiliates.

The inauguration of the Bookstore, which will take place tomorrow at 6:00 p.m., will be attended by the CEO of Mondadori Retail, Carmine Perna. Three special guests will also be present: Laura Spada, the young Matteo Porru and the anthropologist Bachisio Bandinu. These three Sardinian writers will accompany the literary café audience during the evening with a book signing.

The bookstore in Cagliari covers an area of 200 m² and has a catalogue of more than 12,000 titles, from the great classics to best sellers, including fiction, nonfiction and international books. Particular attention is dedicated to younger readers with the We are Junior format, which includes educational games and illustrated books to stimulate their imagination with the most curious stories, and the Just Comics department dedicated to manga and comics. Areas dedicated to #BookTok expand the range of products at the bookstore: areas for the younger generations of readers, along with stationery, toys, gadgets and gift cards.

The Mondadori Bookstore in Cagliari also serves readers online: customers can keep up to date through the Instagram and Facebook pages. In addition, customers can contact the bookshop through Mondadoristore.it digital services to check the availability of a book, order it, pick it up at the store or have it shipped, choosing from a catalogue of more than a million titles. The bookstore also accepts orders by phone from all customers.

The new Mondadori Bookstore is part of the plan to renew and continuously develop Mondadori Store, the largest network of bookshops in Italy, with over 500 locations in large cities and smaller towns. This cultural stronghold is active throughout the country, online with the Mondadoristore.it e-commerce site and book club formula, with an offer that combines books — which are always the focus — with entertainment experiences, events and multi-channel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Via Roma 63/65, 09124, Cagliari
Opening hours: 9:00 a.m. – 8:30 p.m.
Tel: 070 650256
Email: mondadori.ca.viaroma@gmail.com
IG – FB

TV Sorrisi e Canzoni, the benchmark brand in the entertainment world, together with Interproject srl, kicks off the second edition of the Vertical Music Contest, the multimedia project designed to give emerging artists the opportunity to showcase their unreleased songs in vertical video format, like those seen on social media.

This TV Sorrisi e Canzoni initiative confirms itself as a brand capable of involving the most varied realities related to the world of music, offering everyone who has a passion for singing, a space to stand out, to let their talent shine and to dare to dream big.

“After the presentation of the project during the Sanremo Festival at Casa Sorrisi, we are thrilled to officially kick off the second edition of the Vertical Music Contest, a project that stands out for its ability to give space and visibility to new artists,” says Aldo Vitali, director of TV Sorrisi e Canzoni.

The Vertical Music Contest was born from an idea by Maurizio Ninfa who, through Interproject, a leader in the trade fair and events sector, has transformed this initiative into an extraordinary showcase of entertainment and innovation.

Open to amateur and professional artists, participation in the Contest involves creating an unpublished video clip with a minimum duration of 60 seconds and a maximum of 3 minutes, made in the vertical format typical of smartphones (9:16).
Registration will be open until 15 July at vertical music.com. Then, on the Sorrisi website (www.sorrisi.com), profiles selected by an exceptional jury composed of experts in the field, including representatives for SIAE, FIMI and ADA Music, will be published. The jury will evaluate the songs for the originality of their lyrics, the innovation behind the musical production, the accuracy and the quality of the shooting of the video clip.
Then, the online vote will open, and remain open until 20 September, when it will be decided who makes it through to the final.
The last stage of the Vertical Music Contest will take place in October: artists will perform at a major event in Milan, during which the winner will be announced and they will receive a distribution contract with ADA Music, a division of Warner Music Italy.

Webboh, the number one community of the younger generation in Italy, celebrated the best-loved creators and idols during the Webboh Awards 2025.

Now in its 6^th edition, the event confirmed the brand’s success, closing with record numbers. Eleven million online votes in less than 20 days determined the winners from among more than 170 candidates in 18 categories. It was also successful on social networks with a reach of 50 million users. The spectacular party at the Fabrique in Milan welcomed more than 400 creators for the first time at a live event in Italy.

The live event

The awards ceremony, which was held last night, was hosted by the famous rapper BigMama, together with presenter and content creator Giulia Salemi. In addition to the ceremony, there were many activities to celebrate Webboh’s birthday, such as experiential corners and extraordinary performances. In addition to top Italian creators, the many participants also included guest stars such as Mara Maionchi, Ernst Knam and Arisa, who unexpectedly received the award for the best soundtrack to the film ‘The Boy with Pink Trousers’. The evening saw BigMama, an Italian commentator at the Eurovision Song Contest 2025, bring her new single ‘San Junipero’ to the stage in an engaging show enriched with a dance performance. Other features included musical performances by Alfa and Arisa.

The DJ set by Antonio Pivati organized by Radio 105, the dance crew led by TikTok dancer Jarno Trulli and the internationally renowned Italian duo Merk & Kremont were also there to enliven the event. Finally, a cake to celebrate Webboh’s sixth birthday couldn’t fail to be present: a big creation by Ernst Knam made with lollipops, pralines and marshmallows, to make the party even more iconic.

The evening on social media

Posts, stories and videos about the Webboh Awards 2025 published online by Webboh, DeA Kids, media and radio partners, and the creators themselves, together with live streaming on Instagram and YouTube, showed great public success with a reach of 50 million users. The live broadcast alone recorded 400,000 views and more than 500,000 interactions.

The prizes

More than 170 creators nominated for the awards were selected by Webboh based on published content, the variety of social proposals and the increase in followers in the last twelve months. There were 18 award categories – Best TikTok Creator, Best YouTuber, Best Streamer, Revelation of The Year, Best Comedy Creator Male, Best Comedy Creator Female, Couple of the Year, Best Fashion Creator, Best Beauty Creator, Drama Legend, Out of Drama, Voice of the Future, Best Teen Idol Male, Best Teen Idol Female, New Wave, Best Food Creator, Best Format, Beyond Screen – plus 2 special awards for Best Artist and Best Actor.

New features this year included the categories ‘New Wave’, to recognize and reward new rising talent, ‘Beyond the Screen’, for people who have crossed beyond social networks and brought their talent to the most traditional media, and ‘Best Format’, for the best serial product on social channels.

The winners

• Best TikToker Creator and Best Teen Idol Female – Lisa Luchetta. Born in 2008, she has been on social media since she was 14 and is a true idol for Italian teenagers. On TikTok alone she has nearly 3 million followers and 133 million likes. Super passionate about beauty and fashion, her dream is to be a presenter.
• Best Youtuber and Best Format – Gianmarco Zagato for Tavolo Parcheggio (together with Nicole Pallado). An established content creator, Gianmarco has 2.3 million subscribers on his YouTube channel, 2.2 million followers on TikTok and 905,000 on Instagram. He uses irony to tell about his life and tackles mysteries, horror stories and the news with great seriousness. He also loves to test new products. He partnered with Nicole Pallado to found ‘Tavolo Parcheggio’, which has become one of the most popular video-podcasts.
• Beyond The Screen – Nicky Passarella. After achieving success as a creator on Instagram and TikTok with more than 2.5 million followers, she made her debut in 2024 as an actress in the film ‘The Tearsmith’, the number one online film with distribution in 89 countries.
• Best Streamer – Lollo Lacustre. Lorenzo Giacomin was born in 2002 and has recently become one of the most popular gamers on the Internet with a community of more than 4.5 million followers on social media.
• Revelation of The Year – Eleonora Arcidiacono. A young Italian creator, Eleonora has won over the public thanks to her engaging storytimes on TikTok. At the end of 2024, she was the focus of debate for talking about ‘influencer events’ and questioning the empathy of many of her fellow influencers.
• Best Comedy Creator Male – Jacopo Aquila. Finding fame by imitating female professors, he has 436,000 followers on Instagram, 3.5 million on TikTok and 1 million on YouTube.
• Best Comedy Creator Female – Cristina Perillo. Known for her ironic videos, she conquered social networks in a few months, reaching 912,300 followers on TikTok and 363,000 on Instagram. Her journey began with a funny video: an episode of her famous TG 104, where she uses humour to report the news.
• Couple of the Year – Alice Muzza and Luca Campolunghi. The pair tell about their passions, personal lives and life as a couple on their TikTok profiles, with 1.3 million and 2.8 million followers, respectively, and Instagram profiles, with 526,000 and 892,000 followers, respectively.
• Best Fashion Creator – Carlotta Fiasella. Gaining popularity on TikTok, she has reached 2.1 million followers. She has 760,000 followers on Instagram.
• Best Beauty Creator – Arienne Makeup. A beauty TikToker with over 6 million followers and part of the Power Talent Agency roster, she is followed by young people with curiosity, interest and affection. As a makeup artist, Arienne loves to share fun, playful and captivating makeup ideas, always accompanied by a sparkling, ironic and fresh TOV.
• Drama Legend – Me contro Te. Luigi Calagna and Sofia Scalia are a couple in both work and life. They released their first video in 2014 and now have 7.2 million followers on YouTube.
• Out of Drama – Allydollina. This young mother talks about her family and work life in a cheerful, carefree way. She has 2.5 million followers on TikTok and more than 700,000 on Instagram.
• Voice for the future – Jenni Serpi. This 18-year-old with a hearing impairment talks about her daily life via social media. With nearly 150 million likes on TikTok and more than 2 million followers, she is a point of reference for young people her age. One feature of her videos is lip-synching with sign language (LIS).
• Best Teen Idol Male – Alberto Tozzi. A 19-year-old with millions of followers on social networks, he talks about his daily life, from his rejection at school to his struggle with acne, showing himself so real that his peers see themselves in him.
• New Wave – Viola Silvi. Born in 2009 and originally from Rome, Viola Silvi is 16 years old and one of the best loved emerging voices of Generations Z and Alpha. In just a few months, she conquered social networks, reaching more than 800,000 followers on TikTok and 450,000 on Instagram. Viola is part of the Breakfast Club, the most followed social group among the younger generations, with which she toured Italy among sold-out meet and greets.
• Best Food Creator – 2foodfitlovers. Raffaele Del Piano and Caterina Piccirilli have been together since 2010, sharing their two passions — food and fitness — on social media with content that combines innovation, creativity, irony and healthy, tasty food. They have 1.2 million followers on TikTok, 900,000 on Instagram and more than 750,000 on YouTube.

These awards were accompanied by two special prizes:

• Best Artist – This young singer-songwriter who conquered the public with his exciting music made his debut at the Sanremo Festival in 2024.
• Best Actor – Andrea Arru. This young actor starred in the TV series ‘Di4ri’ and the film ‘The Boy with Pink Trousers’, the 2024 box office hit with the soundtrack song ‘Canta ancora’ by Arisa.

Partners

Event partners participated in the Webboh Awards 2025, creating real shows within the show, with live experiential activities and all-round storytelling on Webboh’s social media channels.

• For the second consecutive year, Astra MakeUp was at Webboh’s side as beauty partner of the event. The Italian beauty brand that speaks to self-love created a corner entirely dedicated to Private Dream, its new collection of eye shadow, blush and bronzer palettes. A dreamlike journey through the nuances of its new products was possible at the make-up station, where Daniele Batella, Global Senior MUA & Art Director of Astra Make-Up, created the final touches, as well as the photobooth, inspired by the mood of the new collection.
• Bazr. The first live shopping app in Italy arrived at the Webboh Awards with complimentary branded gadgets and exclusive social content developed along with the creators. The app was created to revolutionize online shopping, combining social media and live entertainment with the convenience of digital purchases, and making every purchase a show.
• DeA Kids. The event was live streamed on Webboh’s social accounts, and the story of the evening, with exclusive interviews from the pink carpet and backstage — conducted by Lisa Luchetta (Best Female Teen Idol and Best TikTok Creator) and Arienne Makeup (Best Beauty Creator) — will be visible on social channels and broadcast on DeA Kids, exclusively on Sky channel 601 throughout the week following the event. In the broadcast, Lisa Luchetta and Arienne Makeup will accompany the audience behind the scenes of the event, with interviews and challenges accompanied by the most beloved figures on the Internet.
• Fradiavolo. The famous pizza chain known for its irresistible mix of contemporary spirit and innovation brought all the taste and energy of its brand to the Webboh Awards with a super Instagrammable personalized corner. During the evening, it delighted the audience with four select pizza flavours designed to satisfy all palates, including a vegan option that won over even the most sceptical. The perfect mix of taste, creativity and inclusiveness in full Fradiavolo style.
• Fujifilm instax captured the essence of the evening, capturing unforgettable moments for guests through the magic of instant photography. Each shot is a unique memory, transformed into a personalized portrait and enshrined in exclusive branded postcards. Chris, the face of Webboh, recounted the event live, sharing the excitement of the evening with Instagram Stories and engaging content on Instagram and TikTok, expanding the brand’s visibility.
• Lycia won over the public with a playful corner inspired by amusement parks: a fun game with prizes of Lycia Feel Fresh deodorant in two scents — Cherry Blossom and Peach and Papaya — as well as brightly coloured bracelets. The activity was enhanced by editorial content on social media, including quizzes, countdowns and dedicated Instagram Stories.
• Ringo brought the innovative ‘Spin The Ringo’ format off the screen for the first time, allowing contestants to win a special ticket for the evening. The format is now in its 2^nd edition, created in collaboration with Webboh, a long-term partnership that brought the brand back to the Webboh Awards. Sara Esposito and Cap, well-known faces of the format, filmed the characteristic Spin the Ringo wheel together with the creators and will be there to find out who won.

The Webboh Awards have been confirmed as a decisive moment for visibility and to amplify brands among the younger generations, due not only to the partnerships built by Mediamond through its Brand On Solutions unit. This collaboration has also meant that the event expanded for the first time outside its traditional channels through the DOOH circuit managed by Mediamond, creating interactive content to vote for candidates via a QR code.

The evening included exclusive content created by media partner CHI, whose director, Massimo Borgnis, was on stage to award the ‘Best Beauty Creator’ to Arienne Makeup, while Radio 105 awarded the ‘Couple of the Year’ to Alice Muzza and Luca Campolunghi with host Niccolò Torielli and contributed music and energy to enlivening the evening.

Webboh is the media platform of reference for Generation Z. Founded in April 2019, it has been part of Mondadori Media since February 2023. It currently has a fanbase of more than 5 million followers on TikTok, Instagram, YouTube and Whatsapp, 70% of whom are under 24, as well as a website with 3 million unique monthly users (source: Audicom January 2025). It is one of the top ten most influential Italian social networks, as well as the top among Generation Z for engagement and video views (source: Top Italian Media raking by Prima Comunicazione conducted by Sensemakers). The topicality, authenticity and interest aroused by the content is guaranteed by its bottom-up editorial model: the community is involved in every part of the creative process.

Below the Annex 3F on the purchases of Treasury Shares in March 2025 to service the Performance Share Plans.