2025

The Mondadori Group announces that Arnoldo Mondadori Editore S.p.A. has signed today an agreement for the acquisition of a 58.84% stake in Edilportale.com S.p.A., a company operating internationally in the development of content, services and platforms across the architecture, design and construction markets.

In line with the recent announcements concerning the newly-established Mondadori Digital and its mission to strengthen the Group’s strategy in the digital media sector, the agreements provide, in a second phase to take place during 2027, for the transfer to Mondadori Digital of 100% of the shareholding in Edilportale.com S.p.A. through contributions to Mondadori Digital itself of:

• the 58.84% stake acquired by Arnoldo Mondadori Editore S.p.A.;
• the 41.16% stake held by the current shareholders of Edilportale.com S.p.A..

Following these contributions, which will be made through reserved capital increases of Mondadori Digital, Arnoldo Mondadori Editore S.p.A.’s stake in Mondadori Digital will amount to approximately 89% of the share capital, while the remaining 11% will be held by the founding shareholders of Edilportale.com.

The consideration for the acquisition of 58.84% of Edilportale.com S.p.A. amounts to € 31.2 million and is based on a 100% Enterprise Value of € 50 million and an estimated average NFP, as of the closing date, of € 3 million (positive).
The agreement also provides for an earn-out of approximately € 2.9 million in favour of the current shareholders of Edilportale.com, to be paid upon the achievement of predefined targets for the financial year 2027. The acquisition of Edilportale.com, accompanied by the usual representations and warranties in favour of the purchaser, will be financed through existing credit facilities and settled in cash at closing by the end of January 2026.

With a solid and highly distinctive business model, Edilportale.com – whose key assets include Archiproducts.com, a globally recognised digital platform for professionals and companies in the sector – currently boasts over 4 million registered users across its multilingual websites, 5.5 million social media followers, in both Italian and English, and a catalogue featuring 3,500 design brands worldwide.
In the financial year 2024, Edilportale.com recorded revenue of € 26.7 million, 35% of which was generated in foreign markets, an EBITDA of € 7.1 million, of which € 1.4 million related to state and regional grants, and a positive NFP (cash) of € 1.3 million (figures according to Italian accounting standards).

Including the activities of Edilportale.com, the pro-forma 2025 revenue of Mondadori Digital would amount to approximately € 110 million, with an EBITDA margin between 18% and 20%.

“With this acquisition, which presents significant potential for further growth, we are entering the digital architecture and design sector as a leading player, while also strengthening our offering in international markets. This transaction also enables us to strengthen both the Group’s positioning and that of the newly-established Mondadori Digital as Italy’s leading publisher in social media and digital, a leader in the vertical segments with the greatest market potential, including food, wellness and lifestyle, while at the same time expanding our services with new products and innovative solutions,” said Antonio Porro, CEO of the Mondadori Group.

“The entry of the Mondadori Group into the share capital of Edilportale is a source of great pride for us and confirms the strength of the path we have built over the years. We share a long-term vision based on innovation, high-quality content and the strategic role of digital. This partnership with the Mondadori Group marks the beginning of a new phase of development that will allow us to accelerate the growth of Edilportale and further enhance the synergies with Archiproducts, while strengthening our dialogue with an international community of brands, architects and designers who rely on our platforms every day to stay informed, find inspiration and design. Together, we look to the future with ambition, with the aim of generating increasing value for the entire global architecture and design ecosystem,” said Ferdinando Napoli, CEO and co-founder of Edilportale.

Edilportale.com, founded in early 2000 by four founding partners, serving as directors and managers, Ferdinando Napoli (CEO), Marilde Longo, Vincenzo Maiorano and Maurizio Alfieri, today has a team of 160 professionals across editorial, marketing, sales, IT and operations.

The company offers businesses in the design, architecture and construction sectors a unique and specific range of digital and MarTech solutions, such as a multilingual online product catalogue, CRM systems and AI-based marketing intelligence tools. Edilportale.com also offers, on a global scale, the possibility to purchase design products online through proprietary e-commerce solutions. These services have enabled the company to pursue a continuous path of growth, establishing it as one of the leading global players in this category of solutions.

Arnoldo Mondadori Editore S.p.A. announces, as per Art. 2.6.2 of the Regulations of the Markets Organised and Managed by Borsa Italiana S.p.A., the corporate events scheduled for 2026:

• Thursday 19 March 2026: meeting of the Board of Directors for the approval of the Annual Financial Report for the year for FY2025;
• Wednesday 13 May 2026: meeting of the Board of Directors for Additional periodic financial reporting at 31 March 2026;
• Thursday 30 July 2026: meeting of the Board of Directors for the approval of the Half-Year Report at 30 June 2026;
• Thursday 12 November 2026: meeting of the Board of Directors for the approval of the Additional periodic financial reporting at 30 September 2026.

The Annual General Meeting of the Shareholders for the approval of the Annual Report for the year ended 31 December 2025 will be held in first call on Tuesday 21 April 2026 (22 April in second call, if necessary).

Presentations to the financial community of the results for the full year at 31 December 2025, the Half-Year Report at 30 June 2026 and the Interim Management Statements at 31 March and at 30 September 2026 will be held on the dates, as indicated above, of the respective meetings of the Board of Directors.

Any changes will be promptly communicated to the market.

Mention should be made that Arnoldo Mondadori Editore S.p.A., as a company listed on the Euronext STAR Milan segment of Borsa Italiana, will publish the Additional periodic financial reporting at 31 March 2026 and at 30 September 2026 – pursuant to art. 2.2.3, paragraph 3, of the Regulations for markets organised and managed by Borsa Italiana S.p.A. – within 45 days after the end of the first and third quarters of the year (with exemption from the publication of the interim report on the fourth quarter as the Annual Financial Report 2025, together with the other documents referred to in art. 154-ter, paragraph 1, of the Consolidated Finance Law, is made available within 90 days after year end). The structure, information contained and procedures for the publication of the documents are unchanged from the Interim Management Statements previously published pursuant to former Article 154-ter, paragraph 5, of the Consolidated Finance Law.

On Monday 22 December, Mondadori Store, the largest network of bookshops in Italy, will open a new directly managed store inside the Continente Shopping Centre in Mapello (BG), offering the local community a space entirely dedicated to culture, with a strong focus on books and entertainment.

Mapello’s new Mondadori Bookstore covers an area of approximately 200 square meters with a catalogue of over 10,000 titles, ranging from great classics to bestsellers, local and international publications, alongside a selection of products and services designed to deliver an innovative and engaging experience to an ever-growing community of readers and entertainment enthusiasts..

This new cultural hub in Mapello, in the province of Bergamo, one of Lombardy’s leading urban areas, forms part of Mondadori Store’s broader network expansion plan, which in 2025, saw the opening of 23 total openings on a national scale. “A path of continuous growth that strengthens the role of our network, which today has more than 500 stores across the country. In particular, it consolidates our direct-management business model, which now includes 67 company-owned bookstores, also thanks to the recent acquisition of stores operating under the Mondadori Bookstore | MA“, stated Carmine Perna, CEO of Mondadori Retail.

The Mondadori Bookstore in Mapello offers all the latest releases alongside dedicated themed areas designed to meet the tastes of every reader, such as We are Junior, the space for younger readers featuring educational games and illustrated books to spark their imagination with engaging stories; Just Comics, the area devoted to manga and comics; a curated selection of titles for fans of the romance genre, one of the most popular literary trends at the moment; as well as a wide range of stationery items, toys, gadgets and gift cards.

The bookshop also serves readers online: customers can stay up to date via its Instagram and Facebook pages, and can use the digital services available on Mondadoristore.it to check book availability, place an order, collect it in store or have it delivered to their home.

Mondadori Store is the largest network of bookstores in Italy, with more than 500 locations across major cities and smaller towns. These cultural hubs are present throughout the country under the Mondadori Bookstore brand, both in directly managed and franchised stores, as well as through the company owned bookshops Mondadori Bookstore MA, Mondadori Duomo and Rizzoli Milano. Mondadori Store is also active online through the Mondadoristore.it e commerce site and its book club format.

MONDADORI BOOKSTORE

Address: Via Strada Regia 4, 24030, Mapello, BG
Opening hours: Mon – Sun 9.00 – 20.00
E-mail: libreria.continentemapello@mondadori.it
IG – FB

Pursuant to art. 85-bis, paragraph 4-bis of CONSOB Regulation no. 11971 of 14 May 1999, Arnoldo Mondadori Editore S.p.A. announces the amount of voting rights updated following the deregistration, on 5 December 2025, of 500 shares with increased voting rights.

The total amount of voting rights, indicating the number of shares forming the share capital, is outlined below.

Mondadori Digital S.p.A., a new company fully owned by the parent group Arnoldo Mondadori Editore S.p.A., has been established. From 1 January 2026, all digital activities of Mondadori Media S.p.A. will be transferred to the new entity via an intra-group spin-off.
The aim is to drive further substantial growth for the Mondadori Group’s digital assets through a dedicated corporate vehicle designed to strengthen its leadership in the Italian digital market.

The new structure aligns with Mondadori Group’s corporate organisation, which maintains a distinct management perimeter for each business area: Trade Books, Education Books, Retail and, as of 1 January 2026 Media and, naturally, Digital.

Mondadori Digital’s assets establish it as the leading Italian publisher in social media and digital, boasting a portfolio of top brands in the highest-value verticals, a fanbase of 125 million people both in Italy and abroad, and over 33 million monthly active users.
Positioning itself as the publisher of Italian excellence, Mondadori Digital leads in sectors such as food, well-being and lifestyle, engaging targeted audiences thanks to multimedia content across all digital channels – including websites, social media, and connected TV. These audiences are accessible through advertising solutions such as video advertising, branded content, influencer marketing, and a wide range of innovative services (MarTech solutions).

“Mondadori Digital was created to further enhance our digital media assets and MarTech solutions, which have experienced significant and continuous growth in recent years and in which we will continue to invest,” said Mondadori Group CEO, Antonio Porro. “This strategic development aims to establish us as one of Italy’s most important digital media players, through a process of continuous innovation and the cultivation of talent and expertise,” concluded Porro.

Andrea Santagata will take on the role of CEO of Mondadori Digital, while continuing his responsibilities as Chief Innovation Officer of the Mondadori Group. Carlo Mandelli, Strategic Development Manager of the Mondadori Group and CEO of Mondadori Media S.p.A., will serve as Chairman of the newly-established company.

MONDADORI DIGITAL’S ASSETS

Specifically, Mondadori Digital will include assets and companies such as:

• leading brands in their respective sectors, including GialloZafferano, also present in the U.S. market, The Wom, MypersonalTrainer, Webboh, Studenti and NostroFiglio;
• the controlling stake in Fatto in Casa da Benedetta, which owns all intellectual property rights and the right to use the image of Benedetta Rossi, Italy’s leading food blogger;
• social agencies Zenzero and Power, which manage top food, wellness and lifestyle in the influencer marketing segment.
• the MarTech hub, consisting of AdKaora, which operates in Italy, Spain and Latin America, Hej!, specialised in mobile advertising and conversational marketing solutions, has recently expanded with an investment in the start-up AD cube, which focuses on artificial intelligence applied to advertising;
• Direct Channel, a leader in subscription service management, also offering database management and business intelligence solutions to the non-profit sector.

For the 2025 financial year (pro-forma figures), Mondadori Digital is expected to generate revenues of approximately € 85 million and an Adjusted EBITDA of over € 15 million, supported by a team of more than 300 professionals across publishing, marketing & sales, IT and operations.
The spin-off of Mondadori Media’s digital activities into Mondadori Digital will be implemented with continuity of accounting values and no impact on the consolidated financial statements, reflecting a net balance of € 38.7 million.

THE MONDADORI DIGITAL ORGANISATIONAL MODEL

The new structure will be organised around two main areas of expertise:

• the first focused on the management and development of publishing and social media brands, social agencies and Fatto in Casa da Benedetta with the goal of supporting the growth of brands and their social communities by pooling expertise and innovation levers, extending brand presence across all channels, and combining a strong focus on people, with AI-driven innovation.
• the second centred on the MarTech Hub, comprising AdKaora, Hej and Direct Channel and aimed at further strengthen continuous innovation, making AI the key driver of transformation, and delivering increasingly targeted and effective marketing and advertising solutions to investors in Italy and beyond.

Mondadori Store, the largest network of bookstores in Italy, has opened a new location inside the Tor Vergata Shopping Centre in Rome. This space, dedicated to books and entertainment, is designed to offer visitors a high quality experience in one of the city’s most dynamic commercial areas.

Covering 150 square metres and featuring a modern layout, the new Mondadori Bookstore has been created to meet the needs of every type of reader. Customers are welcomed by passionate booksellers and a catalogue of 10,000 titles, ranging from timeless classics to best sellers, including fiction, non fiction, general interest publications and international books.

“We are delighted to open a new space dedicated to books in such a lively area as Tor Vergata. Our goal is to create a cultural reference point for everyone, a place where people can share their love of reading and enjoy experiences that go beyond the purchase of a book,” say Luca Russillo and Federica Poggi, Mondadori Store franchisees and owners of two other bookstores in the capital: the recently renovated store in Via Tuscolana and the one in Casal Palocco inside the Le Terrazze Shopping Centre.

The bookstore features all the latest releases, with themed areas designed to cater to every reader’s interests. These include We are Junior, a space for younger readers offering educational games and illustrated books to spark their imagination; Just Comics, the section dedicated to manga and comics; My New Romance, the new corner designed for fans of the romance genre, one of today’s most popular literary categories; as well as a wide selection of stationery items, toys, gadgets and gift cards.

Rome’sMondadori Bookstore in Tor Vergata also serves its readers online: customers can stay updated through the store’s  Instagram and  Facebook pages. They can also connect with the bookstore via the digital services of Mondadoristore.it to check the availability of a title, order it, pick it up in store or have it delivered to their home.

Mondadori Store is the largest network of bookstores in Italy, with more than 500 locations across major cities and smaller towns. These cultural hubs operate throughout the country under the Mondadori Bookstore brand, both directly managed and franchised. The network also includes the company owned bookstores Mondadori Bookstore MA, Mondadori Duomo and Rizzoli Milano. Mondadori Store is also active online through the Mondadoristore.it e commerce site and its bookclub formula.

MONDADORI BOOKSTORE

Address: Viale Luigi Schiavonetti 426, 00173, Rome, RM
Opening hours: Mon – Sun 10.00 – 20.00

Telephone: 06 24303113
E-mail: info@mondadoritorvergata.it
IG – FB

Mondadori Store, the largest network of bookshops in Italy, is today opening a new location in Sicily, in Scicli (RG), inside the prestigious historic building that houses Palazzo Scimone. The new store offers the community a space dedicated to books and entertainment.

The new Mondadori Bookstore covers nearly 100 square metres and features an evocative stone structure with a modern layout and areas dedicated to different literary genres. Visitors are welcomed by an experienced team of booksellers and a catalogue of 10,000 titles, from great classics to best sellers, including fiction, non fiction, international books and titles for younger readers.

“We are excited to embark on this new adventure, the beginning of a journey aimed at promoting reading and spreading culture in an area rich in history and architectural heritage,” said Piera Ficili, Mondadori Store franchisee and bookseller for almost 25 years. “Our hope is that this bookshop will become a leading cultural venue for the city, offering what young people and the wider community need at this particular moment in time,” added Ficili, who also owns two Mondadori Bookstores in the city of Modica, opened in 2001 and 2017 respectively.

The Scicli bookshop features all the latest releases, with themed areas designed to cater for readers of every taste. These include We are Junior, , the space for younger readers with educational games and illustrated books to spark their imagination; Just Comics, the section dedicated to the world of manga and comics; My New Romance, the new corner for fans of the romance universe, one of today’s most popular genres; as well as a wide selection of stationery, toys, gadgets and gift cards. There will also be dedicated spaces for reading and studying.

The Mondadori Bookstore in  Scicli  also serves readers online: customers can stay updated through the store’s Instagram and Facebook pages. They can also contact the bookshop through the digital services available on Mondadoristore.it to check the availability of a book, order it, pick it up in store or have it delivered to their home.

Mondadori Store is the largest network of bookshops in Italy, with more than 500 locations across major cities and smaller towns. These cultural hubs are present throughout the country under the Mondadori Bookstore brand, both in directly managed and franchised stores, as well as through the company owned bookshops Mondadori Bookstore MA, Mondadori Duomo and Rizzoli Milano.

Mondadori Store is also active online through the Mondadoristore.it e commerce site and its bookclub format.

MONDADORI BOOKSTORE

Address: Via Nazionale 80, 97018, Scicli, RG
Opening hours: Mon – Sun 09:30-13:00 am – 4 am – 10:00 pm

Telephone: 0932 1613198
E-mail: mondadoriscicli@gmail.com
IG – FB

The Mondadori Group is taking another step forward in its path towards responsible business management with the adoption of its Human Rights Policy: a document that further formalises the company’s commitment to protecting and promoting fundamental human values, not only within the organisation but also towards all its stakeholders.

In line with the core principles of the 2025–2027 Sustainability Plan, the guidelines and priority areas of the Policy represent a renewed confirmation of the Group’s focus on social sustainability and on essential principles such as promoting an  inclusive culture, developing knowledge and upholding respect for ideas.

“Access to quality education, the opportunity to participate in cultural life and to benefit from the scientific  progress of one’s country are fundamental rights of every individual, as stated in the Universal Declaration of Human Rights. As Italy’s leading publishing group, we believe we hold a significant responsibility in this regard: every book, every piece of content we publish can help create moments of dialogue, reflection and growth, becoming a tool for inclusion, respect and participation,” said Francesca Rigolio, Chief Sustainability Officer of the Mondadori Group. “It is from this conviction that our Human Rights Policy was born, reinforcing our commitment to contributing to a more equitable and conscious society by integrating these principles into our sustainability strategy and business practices,” Rigolio concluded.

OUR PRIORITIES

The Mondadori Group’s Human Rights Policy is structured around four macro-areas, aligned with the company’s mission and with the evolving context in which it operates:

Civil and political rights: the document places particular emphasis on freedom of thought, opinion and expression. Principles upheld through high-quality editorial production that is accessible to all and aimed at a broad and diverse audience. Priority topics include:

• diversity, equity and inclusion,  fundamental levers for enhancing the company’s competitiveness by  ensuring equal opportunities for professional and personal growth; preventing all forms of discrimination, promoting active listening  and inclusive language.

Economic rights: the Policy places strong importance on the right of every individual to fully realise their potential through access to diverse professional opportunities, fair remuneration and a working environment that places people at the centre     . Among the key areas:

• equal treatment and equal opportunities,  supported  through the continuous monitoring of any pay gaps and through initiatives aimed at dialogue and training to counter every form of discrimination;
• work–life balance, based on a broad concept of integration that enables everyone to harmonise their personal and professional dimensions through specific tools — such as remote working — and a range of programmes supporting parenthood and, more generally, all forms of self-care and caregiving;
• health and wellbeing, essential values promoted through a widespread culture of prevention and awareness campaigns, with particular attention to mental health.

Right to education and culture: the Policy dedicates broad attention to these themes not only as elements that improve professional skills and relationships but above all as drivers of social mobility, critical thinking and active participation. Key topics include:

• education, training and skills development, fundamental tools for personal and professional growth, supported through continuous upskilling programmes in an evolving labour market.

Social rights, including on the one hand the fight against corruption and the protection of privacy, and on the other the active engagement of local communities, readers, authors and teachers through our content offering and the events hosted in our bookstores. And environmental rights, aimed at minimizing the impacts of the Group’s activities across the entire production chain, with particular attention to responsible paper sourcing.

The Human Rights Policy, available on the Mondadori Group website, is complemented by the Linea Etica (Ethics Line), a monitoring and reporting system that integrates human rights protection into the company’s risk assessment and management model.

On Friday 5 December, Mondadori Store, Italy’s largest bookstore network, will open a new Mondadori Bookstore | MA inside the Jambo1 Shopping Centre in Trentola Ducenta, in the province of Caserta.

With this new opening, Mondadori Store further strengthens its network of directly managed bookstores. The expansion follows the completion, effective from 1 December, of Mondadori Retail’s acquisition of 51% of MA Retail, which owns ten Mondadori Bookstore | MA-branded stores – now joined by this new location in Campania.

“By integrating the Mondadori Bookstore | MA stores into the Mondadori Store network, we are strengthening and diversifying our presence, combining a format that enriches our market positioning with an innovative and complementary offering. The opening of the bookstore in the JAMBO1 Shopping Centre marks the first milestone in this new phase, in which the MA concept becomes part of our network while maintaining its distinctive identity. It is a contemporary, sustainable model, highly appreciated by readers, and now an integral part of our growth strategy, making our presence across the country even more widespread, diverse and substantial,” said Mauro Magrì, Sales and Development Director for Directly Managed Bookstores at Mondadori Retail.

“The acquisition of the MA bookstores by Mondadori Retail within the new MA Retail structure marks the beginning of a new phase of development for the MA concept, which can now rely on the strength and vision of a major group. Seeing an MA bookstore open in the JAMBO1 Shopping Centre as part of this new corporate framework is a source of great pride: it means carrying forward the MA DNA – sustainability, contemporaneity and reader focus – within a broader network that enhances its full potential. We are delighted to contribute to this shared journey, which allows this innovative format to grow while preserving its uniqueness,” said Antonio Serpe, CEO of MA Retail.

The Mondadori Bookstore | MA stores draw inspiration from the philosophical Japanese concept of MA: an undefined space between sky and earth where one can clear the mind and nourish the soul. In keeping with these principles, the bookstore becomes a space devoted to personal wellbeing, a place to step away from the frenzy of daily life and focus on mental balance – offering a new way of creating and sharing culture.

The format is characterised by a green, eco-friendly approach: from the materials used – marine poplar, recycled iron and sustainable water-based paints – to the design itself, with tall curved furnishings that recall tree trunks, bonsai and sansevierias, shaping the 240-square-metre space. Readers will also find a reading hub and a forum designed to host events, presentations and book signings, as well as an area set up as a photographic gallery for exhibitions.

The new Mondadori Bookstore | MA in the Jambo1 Shopping Centre in Trentola Ducenta, Caserta, offers a selection of around 16,000 titles, from timeless classics to bestsellers, spanning fiction, non-fiction, crime and more. Dedicated areas for young readers include interactive books, educational games and illustrated stories; a new corner for romance lovers; spaces focused on manga and comics, appealing especially to Generation Z; and a wide range of stationery products.

Mondadori Store is the largest network of bookstores in Italy, with over 500 locations spread across major cities and smaller towns. They serve as cultural hubs throughout the country, operating under the Mondadori Bookstore brand through both directly managed stores and franchises, as well as through the company-owned bookstores Mondadori Bookstore | MA, Mondadori Duomo, and Rizzoli Milano.

Mondadori Store is also active online through the e-commerce website Mondadoristore.it and its bookclub program.

MONDADORI BOOKSTORE | MA
Jambo1 Shopping Centre

Address: Provincial Road Trentola Parete, 81038 Trentola Ducenta (CE)
Opening hours: Mon – Sun 9.00 – 21.00
Phone: 081 17563589
Email: jambo@mabooks.it
IG
https://www.mondadoristore.it/negozi

Some people sing to entertain, others sing to break down doors locked tight. And then there’s BigMama.

Marianna Mammone, known as BigMama, will speak candidly today on camera for Scomode, the interview format from the digital women’s magazine The Wom, which gives a voice to those determined to challenge prejudices and addresses the hottest topics in contemporary women’s life with authoritative women who resonate with the community.

The 25-year-old Italian rapper and singer-songwriter, champion of authenticity, will share never-before-heard stories from her life with spontaneity, sensitivity, and intimacy.
During the interview, BigMama will discuss bullying, insecurity, vulnerability, and how she has transformed the most profound experiences of her life into strength, awareness, and music – a personal story that encourages opening up to others and not being afraid to show who you truly are.

This episode highlights the importance of listening, starting with the youngest, and the necessity of asking for help when needed. It portrays anger as a legitimate emotion to acknowledge and release, and music as a tool to channel it, celebrating vulnerability, sensitivity, and empathy as valuable resources that can make us feel better and less alone.

“My advice to parents is to approach their children with an open ear, to listen to what they have to say, and help them when necessary. […] I think this kind of attention is essential because it can literally save a person’s outlook on life.” When asked, “What would you say to the little girl you were?” BigMama responds with advice that applies to all young people: “Keeping everything inside doesn’t help at all; it just overwhelms you with emotions.”

BigMama’s artistic power stems precisely from this: emotions and anger become living material in her lyrics and songs, erupting fully when she performs. “On stage, I have the courage to say things I don’t in everyday life,” she explains, “and music has been the way to channel the anger from my mind to the microphone.”
“My work – my artistic project, my music – also helps me stop hiding that inner vulnerability. I’ve learned that exposing myself honestly makes me feel better. Talking about what I feel, connecting with others, and then finding people who say, “You know, I feel that way too,’ makes me feel less alone.” BigMama shared.

The Scomode interview with BigMama can be followed starting today, 3 December, at 6:00 p.m. on The Wom’s social media profiles.

• Instagram
• Facebook:
• YouTube
• Spotify

In a world that wants us to be “comfortable,” silent, and conformist, BigMama and host Valentina Lonati, Culture Editor of The Wom, will engage in a constructive conversation about what it truly means to be uncomfortable today: the suffocating constraints of provincial life, the art of being a nuisance, illness, and rebirth.

You can watch the trailer for the BigMama interview by clicking this link.

SCOMODE, THE CULT FORMAT OF THE WOM

Hosted by Valentina Lonati, Culture Editor of The Wom, Scomode was created to offer unfiltered, open spaces where authentic words and deep conversations can emerge on underrepresented topics in women’s lives. The discussions feature well-known figures who can provide comfort, motivation, and inspiration. It’s not just a vodcast: it’s a safe space where taboos are dismantled piece by piece, allowing new awareness to surface, and its guests serve as role models to look up to.

The format premiered on 4 November with Giorgia Soleri, the activist and writer who has long fought against stereotypes surrounding mental health, invisible illnesses, body image, and relationships. The debut was remarkable: the first episode garnered 4 million organic views on Instagram, demonstrating a strong demand for depth, authenticity, and identification among young millennials and Gen Z.

The Wom is Italy’s leading social magazine for women, dedicated to younger generations and real-life stories that promote self-acceptance. It is a reference point for young women on Instagram, with a total fanbase of over 10 million followers, and reaches more than 9 million unique users per month across web and social channels (Comscore Social Incremental Reach, average of the last 3 months). In 2023, The Wom was awarded “Best Web Article” at the Diversity Media Awards, and in 2025, together with Gruppo Mondadori, it received the Special Advisory Board Award “Assolombarda for Social Impact.”