2025

Today, the meeting of the Board of Directors of Arnoldo Mondadori Editore S.p.A., chaired by Marina Berlusconi, reviewed and approved the Interim Management Statement at 30 September 2025 presented by Chief Executive Officer Antonio Porro.

“During the first nine months of 2025, the Mondadori Group recorded results in line with forecasts due to the effect of the significant growth of the book market, which, as expected, took concrete form during the third quarter”, declared Antonio Porro, Chief Executive Officer and General Manager of the Mondadori Group. “In this context, Trade Books clearly outperformed the market with a sell-out in the third quarter, rising by 7.5%, thanks to the success of numerous new publications released by our publishing houses, with positive effects that ran through equally in October. The sector’s dynamism was also reflected in the results of our network of bookstores, which will be strengthened, inter alia, with the acquisition of a further ten directly managed stores. As regards Education Books, our publishing houses have confirmed their leadership position, recording a slight increase in the adoptions portion. In the Media area, the growth of the digital component continued, which today accounts for around 50% of the Area’s revenue and margins. These results allow us to confirm achievement of the targets defined for FY 2025”, Mr Porro concluded.

PERFORMANCE AT 30 SEPTEMBER 2025

During the first nine months of FY 2025, consolidated revenue stood at € 704.5 million, showing substantial stability compared to the previous year (€ 705.8 million in the same period of 2024).
Like-for-like, revenue declined slightly, equal to 1%.

Adjusted EBITDA, equal to € 128.6 million, showed a decline of € 4.7 million compared to the € 133.3 million of the same period of 2024, mainly due to the impact in the Trade Books area of the end of the Colosseum concession in April 2024 and the failure to repeat the commercial transaction of Star Comics, which was implemented in January 2024.

The Group’s reported EBITDA for the first nine months of 2025 amounted to € 126.3 million, showing a decrease of around € 8 million compared to the same period of the previous year, which had benefited from lower non-recurring expense and the release of certain provisions in the Media area that had originally been set aside for potential liabilities which ultimately did not materialise.

Mondadori Group EBIT is positive for € 78.3 million: the downturn, equal to € 10 million compared with the same period of FY 2024, is due not only to the factors that determined a decline in EBITDA, but also to greater amortisation/depreciation for a total of € 2.2 million recorded during the period under review and concentrated particularly on the Trade Books area and the Retail area as a consequence of the development of directly owned stores.

Neutralising the extraordinary items and the amortisation deriving from the allocation of the price for the companies acquired in the last five years (PPA), adjusted EBIT for the first nine months of FY 2025 would stand at € 87.1 million, compared with the € 93.6 million of the same period of the previous year, thereby limiting the decline to approximately € 6.5 million.

The consolidated result before tax is positive for € 72.2 million, down by approximately € 10 million compared to the € 82.4 million of 30 September 2024, due to an increase of € 0.6 million in financial expense; by contrast, a higher contribution of approximately € 0.4 million was made by associates.

Tax costs for the first nine months of 2025 totalled € 20.3 million, a reduction compared with the € 21.6 million at 30 September 2024 due to the lower pre-tax result.

The Group’s net profit at 30 September 2025, after minority interests, was positive at € 51.7 million, down compared to the € 59.3 million recorded in the first nine months of FY 2024; minority interest profits were lower compared to the same period of the previous year due to the increase – with a view to consolidation – in the stakes held in ALI (+25%) and in Edizioni Star Comics (+24.5%).

Adjusted net Profit, neutralised of all non-recurring items and amortisation deriving from the price purchase allocation (PPA) for the companies acquired in the last five years, net of the related tax effect, would be € 58.1 million compared to € 63.1 million for the same period of the previous year.

The Net Financial Position excluding IFRS 16 at 30 September 2025 was € -155 million (net debt), a slight increase compared to the € -150.9 million at 30 September 2024.
The relevant business cash generation made it possible to finance the acquisition of Fatto in Casa da Benedetta as well as the growing remuneration of shareholders without substantially increasing the Group’s financial exposure.
The Net Financial Position IFRS 16 at 30 September 2025, equal to € -233.3 million (net debt), grew by approximately € 4 million from the € -229.7 million at 30 September 2024.

Cash flow from ordinary operations (i.e. after cash-out for financial expense and tax) for the twelve months preceding 30 September 2025 amounted to approximately € 62 million, enabling to continue financing the development strategy without compromising the Group’s financial soundness and further strengthening.
As at 30 September 2025, extraordinary cash flow was negative by approximately € 28 million, mainly due to cash-out related to net balance of acquisitions and disposals for around € 15 million, restructuring costs of around € 4 million and the costs relating to the renovation of the Segrate headquarters of around € 4 million.

As a result, Free Cash Flow as at 30 September 2025 was positive at € 34.5 million, confirming the Group’s ability to self-finance its inorganic growth strategy and to increasingly remunerate its shareholders.

The Group has in fact booked shareholder dividends of € 36.5 million (of which 50% was distributed in May, while the remainder, as already disclosed to the market, will be paid on 26 November 2025 with ex-dividend date of 24 November and record date of 25 November 2025).

OUTLOOK FOR THE YEAR

The economic-financial data achieved in the first nine months of the year are in line with forecasts, which considered an overall weakness of the book market for the whole of the first half of 2025 (-5%^[1]) and a gradual recovery during the second part of the year compared with the previous year, as effectively was seen in the third quarter of 2025 (+3.9%).
Accordingly, the Mondadori Group confirms the guidance for FY 2025.

Income Statement:

• low single-digit revenue growth;
• low single-digit growth of Adjusted EBITDA and, therefore, margins stable at around 17%.

Cash Flow and Net Financial Position:

• the Group is expected to confirm its significant capacity to generate cash, despite a different scheduling of the publishing plan of the Trade Books area that should result in a partial postponing of collections from late 2025 to early 2026;
• the Group’s Net Financial Debt (IFRS 16) is expected to come in, at end FY 2025, as 0x adjusted EBITDA (from 1.1x at end 2024), while NFP (no IFRS 16) is expected to improve to 0.5x adjusted EBITDA (no IFRS 16).

PERFORMANCE OF BUSINESS AREAS

TRADE BOOKS AREA

The first half of 2025 saw a negative trend in the Book market, with a value downturn, in the first six months of the current year, of 5%, largely due to the replacement of the “APP18” with the Carte della Cultura e del Merito  (Culture and Merit Cards) and the program of new publications released by the publishers during the half year. The third quarter of 2025, by contrast, showed a clear reversal of trend with market growth of around 4% compared to the same quarter of 2024. Overall, the first nine months of the year have revealed a slight downturn for the market (-2%) compared to the previous year; in terms of quantities, the copies of books sold have declined by 2.7% compared to the same period of last year.

In this context, the Mondadori Group publishing houses recorded significant third quarter growth (+7.5%), which led to a reduction of sell-out during the first nine months of the year to 1.8%.

This important result, easily outperforming the market, was achieved also thanks to a publishing plan that saw the publication of bestsellers in September, including: “L’ultimo segreto” (The Secret of Secrets), Dan Brown’s latest novel (Rizzoli), which, after 8 years of nothing, in just four weeks sold more than 150 thousand copies, and “Il cerchio dei giorni” (Circle of Days), the latest work by Ken Follett (Mondadori).
The Mondadori Group has therefore maintained its national leadership with a market share of 28.1% at September 2025, stable compared with the same period of the previous year.
As evidence of the quality of its publications, the Mondadori Group has, during the first nine months, positioned three titles in the classification of the period’s top 5 bestsellers, including, in particular, “L’ultimo segreto” (The Secret of Secrets) by Dan Brown (Rizzoli), in first place, “Spera. L’autobiografia” (Hope) by Pope Francis (Mondadori) and “Verrà l’alba, starai bene” by Gianluca Gotto (Mondadori).

During the first nine months of FY 2025, the Trade Books area’s revenue amounted to € 279 million, a slight decrease versus the prior year (-1%).

Adjusted EBITDA came to € 37.1 million, showing a decline of around € 5 million due to the lesser margin deriving from the end, in April 2024, of the concession related to operations in the Colosseum area and the commercial transaction of the publisher Star Comics, which was implemented during the early months of 2024. It is stressed that in the third quarter of 2025 alone, the Area’s Adjusted EBITDA grew by around € 2 million compared with the same period of 2024.

EDUCATION BOOKS AREA

The Mondadori Group publishing houses involved in School textbooks have confirmed their market leadership position with a portion (adoptions) of 32.5%^[2], a slight increase on the figure recorded the previous year, as a result of more marked growth in the primary school segment and essential stability in secondary schools.

During the first nine months of 2025, the Education Books area business recorded total revenue for € 213.8 million, showing essential stability compared to the same period of 2024 (€ 213.9 million). Revenue performance was impacted by the bringing forward of restocking in the first half of the year, above all for wholesalers and key accounts.

Adjusted EBITDA for the first nine months of FY 2025 came to € 74 million, slightly better than the € 73.8 million of the same period of 2024.

RETAIL AREA

As previously stated, there was a 2% decline in the book market in Italy in the first nine months of the year compared to 2024, with substantial stability of the physical channel (-0.2%) and a negative trend in the online channel (decline estimated at around 5%).

In this context, Mondadori Retail showed generally excellent resilience, clearly outperforming the market: the Area recorded significant growth in terms of sell-out, equal to +3% in the first nine months of the year and +7.4% in the third quarter alone.  

Consequently, the market share of Mondadori Retail came to 14% (+0.7% compared with the first nine months of last year), showing further progress thanks to the contribution made by directly-managed stores and franchises, whose market share on the physical channel approached 20%.

In the first nine months of 2025, the Retail area – including revenue from comics and the e-commerce website of Star Shop Retail, consolidated as of 1 February 2024 – recorded total revenue (book and non-book) for € 148 million, changing by € 4.2 million (equivalent to growth of 2.9% compared to the previous year).

Organic revenue growth (excluding revenue from Star Shop Retail) came to +2.4%, and would have been even stronger and at 3.5% without the negative impact (approximately € 1.5 million in the first half of 2025) of the temporary closure of the Rizzoli bookshop in Milan due to the refurbishment works.

The Retail Area presented adjusted EBITDA of € 10.2 million, growth by approximately € 0.7 million versus the same period of the prior year. This result confirms a continued upward trajectory and steady improvement in performance over recent years, achieved despite the negative impact (€ 0.5 million) resulting from the temporary closure for refurbishment of the Rizzoli bookshop in Milan.

MEDIA AREA

During the first nine months of 2025, the Media area recorded revenue of € 104.7 million, showing a slight decline of 1.6% compared to the same period of the previous year, as a result of the structural downturn of traditional business, almost entirely offset by the strong growth in the Digital component. The third quarter was characterised by a general slowing of the advertising market^[3].

In particular:

• digital assets, which account for approximately 50% of total area revenue, showed, in FY 2025, growth of 2% (approximately +4% like-for-like), deriving, in particular, from the positive performance of the MarTech segment (approximately +6%) and the excellent results recorded by the social agency, as well as the contribution made by Fatto in casa da Benedetta (+9%);
• the traditional print business declined by 9% approximately, due to the structural drop in add-on sales and readership during the period under review.

Adjusted EBITDA for the Media area came to € 14.4 million in the first nine months of FY 2025, showing growth of approximately 12% compared with the previous year, a growth due to both the digital and traditional business segments. In particular:

• in the print area, despite the reduction in circulation revenue, the greater income deriving from government contributions have successfully improved the margin by approximately € 0.7 million;
• in the digital area, Adjusted EBITDA was up by around € 0.8 million compared to the same period in the previous year, thanks to the higher revenue recorded during the period, as well as the contribution made by the activities in connection with the brand Fatto in Casa da Benedetta.

CONSOLIDATED FINANCIAL HIGHLIGHTS OF THIRD QUARTER 2025

The consolidated revenue of the third quarter of 2025 came to € 314.9 million, showing, compared with the same quarter of the previous year, a decline of around € 4 million, deriving for approximately € 8 million from the advance of revenues in the first half of 2025 for restocking of key accounts, net of which revenue would have shown growth of 1.3%.

The recovery trend recorded by the book market during the third quarter had a positive impact on the Trade Books and Retail areas during the quarter under review:

• revenue of Trade Books recorded a significant 6% increase, with sell-out up by 7.5% thanks to the excellent performance of new publications;
• revenue posted by the Retail area improved by 3% compared with the same period of the previous year, thanks to growth of almost 6% in book revenue.

Adjusted EBITDA for the third quarter of 2025 came to € 88.1 million, down € 4.3 million compared with the same quarter of 2024, entirely due to the advance of the margin recorded during the first half of 2025 by the Education Books area for approximately € 4.5 million.

START OF SHARE BUYBACK PROGRAM TO SERVICE THE 2025-2027, 2024-2026 AND 2023-2025 PERFORMANCE SHARE PLANS  

The Board of Directors approved the start of a share buyback program, under Article 5 of Regulation (EU) no. 596/2014, to be executed in accordance with the terms and conditions, already disclosed to the public, resolved by the Ordinary Shareholders’ Meeting of 16 April 2025 which, among other things, authorized:

• the purchase of treasury shares for a maximum amount of up to 0.32% of the share capital, which is intended to provide the Company with maximum no. 836,710 shares required over the three-year period to meet the obligations under the 2025-2027 Performance Share Plan established by the same Shareholders’ Meeting, pursuant to Article 114-bis of the TUF;
• the continuation of the share buyback program to be allocated to serve the latest stock option plans in place, in particular the 2024-2026 Performance Share Plan and the 2023-2025 Performance Share Plan.

All in the manner described in the relevant Plan Regulations.

Pursuant to Delegated Regulation (EU) 2016/1052, details of the buyback program are shown below:

• Purpose of the progam

The sole purpose of the program is the buyback of Arnoldo Mondadori Editore S.p.A. treasury shares to service the current Performance Share Plan and referring to the three-year periods 2025-2027, 2024-2026 and 2023-2025.

• Maximum amount in cash allocated to the program

Buybacks will be made at a minimum unit price not lower than the official Stock Exchange price on the day before the purchase transaction, reduced by 20%, and at a maximum unit price not higher than the official Stock Exchange price on the day before the purchase transaction, increased by 10%. The volumes and unit purchase prices will, however, be defined in accordance with the conditions governed by Article 3 of EU Delegated Regulation 2016/1052. Specifically, no shares may be purchased at a price higher than the higher between the price of the last independent trade and the price of the highest current independent bid on the trading venue where the purchase is carried out. In terms of volumes, daily purchase amounts will not exceed 25% of the daily average volume of Mondadori shares traded over the 20 trading days before the dates of purchase.

• Maximum number of shares to purchase

Purchases will regard a maximum of no. 700,000 ordinary shares (equal to 0.267%) of the share capital, taking account of the treasury shares already held in the Company’s portfolio, to service the aforementioned Performance Share Plans.
The maximum total amount of shares under the program is therefore within the limits of 10% of the share capital indicated by the Shareholders’ Meeting of 16 April 2025, taking account also of the no. 760,697 treasury shares, equal to 0.290% of the share capital, already held by the Company to date.

• Duration of the program

The buyback program runs from 7 January 2026. The conclusion of the program, in any case by the Shareholders’ Meeting convened to approve the financial statements at 31 December 2025, the date on which authorisation to purchase treasury shares resolved by the Shareholders’ Meeting of 16 April 2025 expires, will be disclosed to the market.
The buyback program may be renewed upon further authorization by the shareholders.

• Buyback procedures

The buyback program will be coordinated and executed by an authorized intermediary, who will make the purchases independently, with no influence from Arnoldo Mondadori Editore S.p.A. as regards the timing of the purchases.
Buybacks will be made pursuant to the combined provisions of Article 132 of Legislative Decree no. 58/1998, of Article 5 of Regulation (EU) 596/2014, Article 144-bis paragraph 1 letter b) of the Issuers’ Regulation, and the EU and national legislation on market abuse (including Delegated Regulation (EU) 2016/1052), in accordance with the resolutions of the above Shareholders’ Meeting of 16 April 2025.

The transactions made will be disclosed to the market in the manners and within the time limits of applicable law. Any subsequent changes to the buyback program will be promptly disclosed by the Company.
For information on the above Performance Share Plans, reference should be made to the information documents prepared pursuant to Article 84-bis of CONSOB Regulation no. 1197/1999 and available on the website www.mondadorigroup.com (Governance section) and at the authorised storage mechanism 1Info (www.1Info.it).

The Interim Management Statement at 30 September 2025 is made available, by today’s date, at the registered office, on the website www.mondadorigroup.com (Investor section) and via the authorised storage mechanism 1Info (www.1info.it).

The presentation of the results at 30 September 2025, approved today by the Board of Directors, is available on www.1info.it and on www.mondadorigroup.com (Investors section). A Q&A session will be held in conference call mode at 4.00 p.m. for the financial community, attended by the CEO of the Mondadori Group, Antonio Porro, and the CFO, Alessandro Franzosi. Journalists will be able to follow the meeting in listening mode only, by connecting to the following phone number +39.02.8020927 or via web at: https://hditalia.choruscall.com/?calltype=2&info=company. 

The Financial Reporting Manager – Alessandro Franzosi – hereby declares, pursuant to Article 154 bis, paragraph 2, of the Consolidated Finance Law, that the accounting information contained herein corresponds to the Company’s records, books and accounting entries. 

Annexes (in the complete pdf): 

1. Consolidated Statements of Financial Position
2. Consolidated Income Statement
3. Consolidated income statement – III quarter
4. Group cash flow
5. Glossary of terms and alternative performance measures used

^[1] Source: GfK, value data, sell-out.
^[2] Source: AIE, November 2025 (adopted first-year sections)
^[3] Source: Nielsen, September.

Once again this year, Milan will host the fourteenth edition of BookCity Milano, an event dedicated to the entire book industry promoted by the Assessorato alla Cultura del Comune di Milano and the Fondazione BOOKCITY MILANO.

The theme chosen for 2025 is “The Power of Ideas / The Ideas of Power”, an invitation to promote collective reflection on the two-way relationship between ideas and power. The city will therefore become the stage for a huge debate on stories from the past, present, and future, in the knowledge that books are a necessary heritage for imagining and planning the individual and collective future.

The opening night will be held at the Teatro Dal Verme on Wednesday, November 12, at 8 p.m. and will be hosted by journalist and author Giovanna Zucconi with a musical interlude by pianist Enrico Zanisi. Guests of honor will be author Colum McCann, who will receive the Seal of the City from Mayor Giuseppe Sala, and journalist and writer Cecilia Sala.

Over five days, 52 bookshops, 62 libraries, and 403 venues in Milan and neighboring cities will host over 1,300 events and more than 2,700 participants. We at the Mondadori Group will also be present with our publishing houses and the INTERNI brand.

Our events.

Monday, November 10

Ore 18:30, Teatro Franco Parenti, Sala Grande – “La luce e l’onda” con Massimo Recalcati (Einaudi)

https://www.bookcitymilano.it/eventi/2025/massimo-recalcati 

Ore 18:30, Libreria Rizzoli Milano – “Romanzo storico e romanzo d’amore, ovvero la ricerca della felicità nonostante il mondo” con Igor Sibaldi e Lara Giorcelli (Mondadori)

https://www.bookcitymilano.it/eventi/2025/igor-sibaldi 

Tuesday, November 11

Ore 12:30, Università degli Studi di Milano-Bicocca, Edificio CIVITAS – U7 Aula U7-10 – “Il patriarcato non è morto: una riflessione sui suoi persistenti condizionamenti culturali” con Vera Gheno e Chiara Volpato (Sperling & Kupfer)

https://www.bookcitymilano.it/eventi/2025/il-patriarcato-non-e-morto-una-riflessione-sui-suoi-persistenti-condizionamenti-culturali 

Ore 18:00, Teatro Puntozero del Carcere Beccaria – Inaugurazione della rassegna “Tedofori. 21 parole per un abbecedario sportivo. A di Agonismo” con Pippo Ricci e Matteo Piano (De Agostini)

Per prenotazioni: info@puntozeroteatro.org 

https://www.bookcitymilano.it/eventi/2025/tedofori-un-abbecedario-olimpico-a-di-agonismo  

Ore 18:30, ADI Design Museum, Foyer – “Andrea Branzi. Equilibri Instabili. Pensieri scritti in progressione“. Raccolta completa di articoli e saggi dalla rivista Interni 1979-2023 (Electa). Con Gilda Bojardi, Direttore Interni, Matteo Vercelloni e Francesca Balena Arista

https://www.bookcitymilano.it/eventi/2025/equilibri-instabili 

Ore 18:30, Villa Mylius, Biblioteca Centrale di Sesto San Giovanni – “Il potere delle idee diverse” con Giuseppe Culicchia e Agostino Zappia (Mondadori)

https://www.bookcitymilano.it/eventi/2025/il-potere-delle-idee-diverse 

Ore 19:00, Casa della Memoria – “Gli artigli del Condor. Dittature militari latino-americane, CIA e neofascismo italiano” con Mimmo Franzinelli, Marina Cardozo e Danilo De Biasio (Einaudi)

https://www.bookcitymilano.it/eventi/2025/gli-artigli-del-condor 

Ore 20:45, Auditorium don Bosco – “Rami e Bassam. Due uomini contro l’odio” con Carola Benedetto, Luciana Ciliento e Claudia Mazzucato (De Agostini)

https://www.bookcitymilano.it/eventi/2025/rami-e-bassam-due-uomini-contro-lodio 

Wednesday, November 12

Ore 18:00, Humanitas University – “La storia di Cesare” con Valentina Mastroianni e Isabella Barajon (De Agostini)

https://www.bookcitymilano.it/eventi/2025/storia-cesare 

Ore 18:00, ADI Design Museum, Sala Quattro – “Un sogno di polvere e acqua. Storia della famiglia che ha inventato la Moka” con Alessandro Barbaglia, Celestina Bialetti e Fabio Novembre (Mondadori)

https://www.bookcitymilano.it/eventi/2025/barbaglia-bialetti 

Ore 18:30, Libreria Mondadori Duomo, Milano – “In un tempo solo nostro” con Federica Pellegrini e Matteo Giunta (De Agostini) 

https://www.bookcitymilano.it/eventi/2025/federica-pellegrini-matteo-giunta

Ore 18:30, Libreria Ubik – Monterosa 91 – “Dalla mente al cuore. La ricerca della felicità secondo lo yoga della devozione” con Stefano Tiozzo e Swami Akash (Sperling & Kupfer)

https://www.bookcitymilano.it/eventi/2025/dalla-mente-al-cuore 

Ore 18:30, Centro Internazionale di Brera – “Vendere libri è una cosa seria” con Vittorio Graziani (Utet)

https://www.bookcitymilano.it/eventi/2025/vendere-libri-seria 

Ore 18:30, Libreria Rizzoli Milano – “Nessuno è al riparo. Dai tradimenti delle persone più care, dalle certezze che si sgretolano, dalle maldicenze che divorano” con Marina Di Guardo, Patrizia Finucci Gallo e Beppe Arena (Mondadori)

https://www.bookcitymilano.it/eventi/2025/nessuno-e-al-riparo-dai-tradimenti-delle-persone-piu-care-dalle-certezze-che-si-sgretolano-dalle-maldicenze-che-divorano 

Ore 18:30, Eataly Milano – “Più gusto per tutti” con Andrea Mainardi e Nicoletta Moncalero (Mondadori)

https://www.bookcitymilano.it/eventi/2025/andrea-mainardi-pi%C3%B9-gusto-per-tutti 

Ore 18:30, La Feltrinelli Corso Genova – Panel “Milano da romanzo” con Pietro Santetti, Alice Valeria Oliveri, Fabrizio Sinisi e Davide Coppo (Mondadori)

https://www.bookcitymilano.it/eventi/2025/milano-da-romanzo 

Ore 18:30, Palazzo Assolombarda – “2100. Come sarà l’Asia, come saremo noi” con Simone Pieranni (Mondadori)

https://www.bookcitymilano.it/eventi/2025/come-asia 

Ore 20:00, Teatro dal Verme – Evento di apertura di BookCity Milano 2025 – Il potere delle idee / le idee del potere con Cecilia Sala (Mondadori)

https://www.bookcitymilano.it/eventi/2025/inaugurazione 

Thursday, November 13

Ore 12:00, Palazzo Reale – Incontro con le scuole “Mio padre, tuo padre” con Carola Benedetto e Luciana Ciliento (De Agostini)

Ore 18:00, Teatro Villa in Fortezza 25 – “Volevo essere Robin” con Pippo Ricci e Guido Mangiaracina (De Agostini)

https://www.bookcitymilano.it/eventi/2025/volevo-essere-robin 

Ore 18:30, Abbazia di Casoretto – “Korean soft power: quando le idee trasformano un popolo” con Natan Mondin e Stefania Cecchetti (Utet)

https://www.bookcitymilano.it/eventi/2025/korean-soft-power-quando-le-idee-trasformano-un-popolo 

Ore 18:30, Castello Sforzesco, Sala della Balla – “Le Cronache dei Visconti” con Livio Gambarini. Relatore Irene Merli (Piemme)

https://www.bookcitymilano.it/eventi/2025/livio-gambarini 

Ore 18:30, Libreria Ubik – Monterosa 91 – “Siamo anima. Riconoscersi oltre il tempo: il disegno invisibile degli incontri che cambiano la vita” con Stefania Zani e Elena Santoro (Piemme)

https://www.bookcitymilano.it/eventi/2025/siamo-anima 

Ore 18:30, La Feltrinelli Piazza Piemonte – Panel giallisti “Tutti pazzi per il giallo e il noir” con Giulia Guerrini, Daniele Soffiati, Valerio Varesi, Serena Venditto e Mirko Zilahy e Cecilia Lavopa (Mondadori)

https://www.bookcitymilano.it/eventi/2025/tutti-pazzi-giallo-noir 

Ore 21:30, Radio Popolare, Auditorium Demetrio Stratos – “Lucio c’è” con Marcello Balestra, Pierdavide Carone e Antonio Maggio (Mondadori Electa)

https://www.bookcitymilano.it/eventi/2025/marcello-balestra-lucio 

Friday, November 14

Ore 16:00, Libreria Mondadori Duomo, Milano – Fimacopie degli autori di GUKKEN, con Sio, Dado e Azzurro Chiara (Star Comics)

Ore 17:00, MUBA Museo dei Bambini – “Chi ti ha detto che Babbo Natale non esiste? (5-8 anni)” con Vernante Pallotti e Giada Carboni (Il Battello a Vapore)

https://www.bookcitymilano.it/eventi/2025/chi-ti-ha-detto-che-babbo-natale-non-esieste 

Ore 17:30, Libreria La Balena – “Io sono Bea – Natale a New York! (9+ anni)” con Laura Carusino (Il Battello a Vapore)

https://www.bookcitymilano.it/eventi/2025/io-sono-bea-natale-a-new-york-9-anni 

Ore 18:00, Instituto Cervantes di Milano – “Raccontare l’orrore: cultura delle idee contro il potere delle idee” con Rosa Ribas, Gioconda Belli, Jorge Volpi e Claudia Neira. Presenta Ana Vázquez Barrado (Mondadori)

https://www.bookcitymilano.it/eventi/2025/raccontare-orrore-cultura-delle-idee-contro-il-potere-delle-idee 

Ore 18:30, Teatro Franco Parenti, Sala Grande – “Riscoprire il valore della fatica” con Mario Calabresi e Jonathan Bazzi (Mondadori)

https://www.bookcitymilano.it/eventi/2025/riscoprire-il-valore-della-fatica 

Ore 18:30, Mondadori Duomo – “Cercherò frasi che ti salvano “ con Milo de Angelis e Francesco Napoli (Mondadori)

https://www.bookcitymilano.it/eventi/2025/cerchero-frasi-che-ti-salvano 

Ore 19:00, Fondazione Arnoldo e Alberto Mondadori, Laboratorio – “I nostri (365) Oscar” con Livia Satriano e Giacomo Papi (Mondadori)

https://www.bookcitymilano.it/eventi/2025/nostri-oscar 

Ore 19:00, Centro Internazionale di Brera, Milano – “Non il potere ma la forza. Oilà: biografie brevi di donne irriverenti” con Michela Alessandrini, Lucia Pescador, Chiara Alessi, Giorgia Antonelli, Silvia Bencivelli, Angela Maderna, Sofia Mattioli, Livia Massaccesi, Cristina Moro, Tommaso Mozzati, Laura Pezzino, Lorenza Pieri, Anna Toscano e Olimpia Zagnoli (Electa) 

https://www.bookcitymilano.it/eventi/2025/non-il-potere-forza

Ore 20:30, Fondazione Corriere della Sera, Sala Buzzati – “Corriere della Sera 150. La nostra storia: Dino Buzzati” con Lorenzo Viganò (Mondadori)

Saturday, November 15

Ore 10:30, BASE Milano, Room 1400 – “BFF | Passioni e legami nati online diventano incontri reali. Dall’ascesa dei gruppi di lettura alle community che riempiono i teatri” con Megi Bulla (@labibliotecadidaphne), Barbascura X, Enrico Galiano, Ilenia Zodiaco e Antonio Prudenzano (Mondadori)

https://www.bookcitymilano.it/eventi/2025/bff-passioni-e-legami-nati-online-incontri-reali 

Ore 10:30, Stecca3 – “Matinées, il tempo dell’ascolto. A colazione con Italo Calvino” con Anna Traini (Mondadori)

https://www.bookcitymilano.it/eventi/2025/matinees-il-tempo-dellascolto-a-colazione-con-italo-calvino 

Ore 11:00, Fondazione Corriere della Sera, Sala Buzzati – “Finimondo” con Bruno Vespa e Antonio Polito (Mondadori)

https://www.bookcitymilano.it/eventi/2025/finimondo-vespa 

Ore 11:00, Mondadori Duomo – “Il cane, la bambina e la strada verso casa” con Lucille Ninivaggi e Laura Busnelli (Mondadori)

https://www.bookcitymilano.it/eventi/2025/il-cane-la-bambina-e-la-meravigliosa-strada-verso-casa 

Ore 11:00, Castello Sforzesco, Weil Weiss – “Alla scoperta della letteratura svedese contemporanea” con Lydia Sandgren e Elisabeth Asbrink (Mondadori)

https://www.bookcitymilano.it/eventi/2025/alla-scoperta-della-letteratura-svedese-contemporanea 

Ore 11:00, Teatro Franco Parenti, Sala Blu – “Pregate per ea” con Massimo Zamboni e Luca Crovi (Einaudi)

https://www.bookcitymilano.it/eventi/2025/pregate-ea 

Ore 11:00, Acquario Civico di Milano, Auditorium – “Inseparabili. Un viaggio illustrato dentro l’abisso” con Iacopo Bruno e Francesca Leoneschi (Rizzoli Ragazzi)

https://www.bookcitymilano.it/eventi/2025/inseparabili-viaggio-abisso 

Ore 11:30, Eataly Milano – “Donne, salute e cambiamenti” con Monica Germani e Chiara Amati (Mondadori)

https://www.bookcitymilano.it/eventi/2025/donne-salute-e-cambiamenti 

Ore 11:30, Casa della Memoria – “Eredità invisibili” con Michele Corcio, Francesco Samorè e Federico Pace. A cura dell’Associazione Nazionale Vittime Civili di Guerra (Einaudi)

https://www.bookcitymilano.it/eventi/2025/eredita-invisibili 

Ore 12:00, Libreria Rizzoli Milano – “Il male del presente” con Teresa Ciabatti, Alcide Pierantozzi e Mattia Insolia (Mondadori)

https://www.bookcitymilano.it/eventi/2025/ciabatti-pierantozzi 

Ore 12:00, Libreria Rizzoli Milano – “Il male del presente” con Teresa Ciabatti, Alcide Pierantozzi e Mattia Insolia (Einaudi)

https://www.bookcitymilano.it/eventi/2025/ciabatti-pierantozzi 

Ore 12:30, Circolo Filologico Milanese, Sala Liberty – “Gaza Meloni” con Alessandro Orsini (Piemme)

https://www.bookcitymilano.it/eventi/2025/gaza-meloni 

Ore 14:00, BASE Milano, Room 1400 – Panel romance “Cosa significa scrivere d’amore oggi? Ne parlano quattro autrici romance: Cristina Chiperi, Valentina Ferrari, Valentina Ghetti e Rossana Soldano” con Cristina Chiperi, Valentina Ferrari, Valentina Ghetti e Rossana Soldano e Antonio Prudenzano (Mondadori)

https://www.bookcitymilano.it/eventi/2025/bff-valentina-ferrari-rossana-soldano-valentina-ghetti-cristina-chiperi-romance 

Ore 14:00, Palazzo Reale – “Il fuoco nero. Storia della banda neonazi Ludwig” con Alessandra Coppola e Stefano Nazzi (Einaudi)

https://www.bookcitymilano.it/eventi/2025/alessandra-coppola-fuoco-nero 

Ore 14:30, Libreria Rizzoli Milano – “Le indagini alla vecchia maniera del commissario Botero” con Paolo Roversi (Mondadori)

https://www.bookcitymilano.it/eventi/2025/le-indagini-alla-vecchia-maniera-del-commissario-botero 

Ore 14:30, Museo di Storia Naturale. Tra mare e terra la nostra casa – “Il Medioevo in dieci alberi” con Paolo Grillo e Giulia Giannini (Mondadori)

https://www.bookcitymilano.it/eventi/2025/il-medioevo-in-dieci-alberi 

Ore 14:30, Sala Viscontea, Castello Sforzesco | Il potere delle idee / Le idee del potere – “Scritture e voci della natura che l’uomo non comprende più” con Mauro Corona (Mondadori)

https://www.bookcitymilano.it/eventi/2025/mauro-corona-scritture-voci-natura 

Ore 14:30, Teatro Franco Parenti, Sala Blu – “Canto di Natale con autotune” con Marco Presta. E con la partecipazione di Attilio Di Giovanni, Ilaria Della Bidia e Max Paiella (Einaudi)

https://www.bookcitymilano.it/eventi/2025/canto-natale-autotune 

Ore 14:30, Fondazione Giangiacomo Feltrinelli, Sala Polifunzionale – “Come raccontare la realtà ai ragazzi e le ragazze” con Federica Seneghini e Greta Sclaunich (Il Battello a Vapore)

https://www.bookcitymilano.it/eventi/2025/come-raccontare-la-realta-ai-ragazzi 

Ore 14:30, Triennale Milano, Agorà – “Chiara” con Antonella Lattanzi e Alessandra Tedesco (Einaudi)

https://www.bookcitymilano.it/eventi/2025/chiara-antonella-lattanzi 

Ore 15:30, Triennale Milano, Agorà – “Una storia sbagliata” con Giancarlo De Cataldo e Massimo Cirri

https://www.bookcitymilano.it/eventi/2025/storia-sbagliata-giancarlo-de-cataldo 

Ore 16:00, Libreria Rizzoli Milano – “L’inganno di Magritte” con Alessandro Perissinotto e Piero D’Ettorre (Mondadori)

https://www.bookcitymilano.it/eventi/2025/inganno-magritte-avvocato-meroni 

Ore 16:00, Casa delle donne – “Il cuore affamato delle ragazze” con Maria Rosa Cutrufelli, Vittoria Longoni e Elisabetta Vezzosi (Mondadori)

https://www.bookcitymilano.it/eventi/2025/vite-amori-lotte-e-tragedie-delle-operaie-tessili-di-new-york-nel-1910-11 

Ore 16:00, Mondadori Duomo, Milano – “Weird la nuova collana BUR” con Matteo Strukul e Sandrone Dazieri. Modera Lydia Salerno (Rizzoli Libri)

https://www.bookcitymilano.it/eventi/2025/bur-weird 

Ore 16:30, Libreria Claudiana – “Famiglie diverse” Antonio Franchini, Raffaella Romagnolo, Edoardo Albinati e Cristina Marconi (Mondadori)

https://www.bookcitymilano.it/eventi/2025/lamore-inevitabile 

Ore 16:30, Palazzo Reale, Sala Conferenze – “Come in uno specchio” con Flavio Caroli (Rizzoli Illustrati)

https://www.bookcitymilano.it/eventi/2025/come-specchio-caroli 

Ore 16:30, Triennale Milano, Salone d’Onore – “Le parole della pioggia” con Laura Imai Messina e Csaba dalla Zorza (Einaudi)

https://www.bookcitymilano.it/eventi/2025/parole-pioggia 

Ore 17:00, Fondazione Culturale San Fedele, Sala Ricci, I fiori dell’adolescenza – “I teenager della Generazione Z desiderano essere salvati?” con Walter Siti (Mondadori) e Claudia De Lillo (Elasti)

https://www.bookcitymilano.it/eventi/2025/walter-siti-la-fuga-immobile 

Ore 17:00, Museo Nazionale Scienza e Tecnologia Leonardo da Vinci, Sala Biancamano – “Cosa mi ha insegnato il vento. La mia vita tra tempeste, vittorie e decisioni che cambiano la rotta” con Checco Bruni, Fabio Pozzo, Fiorenzo Marco Galli e Marco Iezzi. A cura di Museo Nazionale Scienza e Tecnologia Leonardo da Vinci (Sperling & Kupfer)

https://www.bookcitymilano.it/eventi/2025/cosa-mi-ha-insegnato-il-vento-la-mia-vita-tra-tempeste-vittorie-e-decisioni-che-cambiano-la-rotta 

Ore 17:30, Libreria Egea – “Made in Italy” con Annarita Briganti (Rizzoli Libri)

https://www.bookcitymilano.it/eventi/2025/made-in-italy 

Ore 17:30, Libreria Rizzoli Milano – “Un viaggio nel 2026 con Simon & The Stars” con Simon & the Stars e Fil Grondona (Rizzoli Libri)

https://www.bookcitymilano.it/eventi/2025/oroscopo-2026 

Ore 18:00, Castello Sforzesco, Biblioteca d’arte, La poesia che ci illumina – “Quanto ha dovuto lavorare il mio dottore” con Vivian Lamarque e Elisabetta Risari (Mondadori)

https://www.bookcitymilano.it/eventi/2025/vivian-lamarque-lavorare-dottore 

Ore 18:30, Triennale Milano, Salone d’Onore – “Mandorla amara” con Cristina Cassar Scalia e Severino Colombo. Letture di Corrado Fortuna. Evento in anteprima (Einaudi)

https://www.bookcitymilano.it/eventi/2025/giallo-siciliano 

Ore 18:30, PIME, Sala Vismara, Contro la violenza di genere – “Spezzare le radici del patriarcato e della violenza maschile” con Roia Fabio, Ramoni Ilaria, Diana De Marchi, Daniela Simonetti e Nando Dalla Chiesa (Mondadori)

https://www.bookcitymilano.it/eventi/2025/spezzare-le-radici-del-patriarcato 

Ore 18:30, Fondazione Corriere della Sera, Sala Buzzati – “Oriana Fallaci. Lettera a un bambino mai nato. Modernità di un libro a cinquant’anni dalla sua pubblicazione” con i saluti di Edoardo Perazzi. Interviene Michela Marzano con Emilia Costantini (Rizzoli Libri)

https://www.bookcitymilano.it/eventi/2025/lettera-oriana-fallaci 

Ore 18:30, Mondadori Duomo, Milano – “L’Imperatore” con Claudio Pagliara e Alessandro Sallusti (Piemme)

https://www.bookcitymilano.it/eventi/2025/imperatore 

Ore 22:00, BASE Milano, Room 1400 – BFF | Festa per i 60 anni degli Oscar Mondadori 

https://www.bookcitymilano.it/eventi/2025/festa-oscar-mondadori 

Sunday, November 16

Ore 10:00, MUBA Museo dei Bambini – “Min e i minimini. Il segreto nel cassetto (7-11 anni)” Laboratorio con Sara Brienza (Fabbri Ragazzi)

https://www.bookcitymilano.it/eventi/2025/min-minimini 

Ore 10:30, Teatro Elfo Puccini – “Alla scoperta del Giappone” con Federico Rampini (Mondadori)

https://www.bookcitymilano.it/eventi/2025/federico-rampini-alla-scoperta-del-giappone 

Ore 10:30, BASE Milano, Room 1400 – “BFF | Con Fiore Manni alla (ri)scoperta di Jane Austen. Cosa ci insegnano le protagoniste di Orgoglio e pregiudizio, Ragione e sentimento ed Emma” con Fiore Manni e Stefania di Mella (Rizzoli)

https://www.bookcitymilano.it/eventi/2025/bff-fiore-manni-riscoperta-jane-austen 

Ore 11:00, Triennale Milano, Salone d’Onore – “Le rotte del narcotraffico” con Nicola Gratteri e Cesare Giuzzi (Mondadori)

https://www.bookcitymilano.it/eventi/2025/nicola-gratteri-una-cosa-sola 

Ore 11:00, PIME, Sala Vismara – “Il coraggio di una madre, la rinascita di un figlio” con Tiziana Torti, Lorenzo Greco e Francesca Favotto (Mondadori)

https://www.bookcitymilano.it/eventi/2025/coraggio-madre-rinascita-figlio 

Ore 11:30, Eataly Milano – “Quando la cucina domestica diventa spettacolo” con Alberto Grandi e Auroro Borealo (Mondadori)

https://www.bookcitymilano.it/eventi/2025/quando-la-cucina-domestica-diventa-spettacolo 

Ore 11:30, Piccolo Teatro Grassi, Sala Grande – “L’arte di invecchiare poeticamente” con Beppe Severgnini e Chiara Buratti (Rizzoli Libri)

https://www.bookcitymilano.it/eventi/2025/larte-di-invecchiare-poeticamente 

Ore 11:30, Radio Popolare, Auditorium Demetrio Stratos – “Sandro libera tutti. Storia di Pertini, il partigiano che diventò presidente” con Luigi Garlando (Rizzoli Libri)

https://www.bookcitymilano.it/eventi/2025/luigi-garlando-pertini 

Ore 11.30 – Libreria Mondadori Duomo – Firmacopie “Niente è come sembra” Breakfast Club (Mondadori Electa)

https://eventi.mondadoristore.it/it/event/2025/11/16/i-the-breakfast-club-incontrano-il-pubblico-e-firmano-in-anteprima-le-/20833/ 

Ore 12:00, BASE Milano, Room 1400 – “BFF | The In-Between Bookstore e la collana Booklover Approved. I libri più amati su #BookTok presentati dai creator” con Andrea Collins Amadio (@libriconfragole), Valentina Ghetti, Martina Levato (@levv97) e Carmelo Romano (@timidalibreriadelriccio) (De Agostini)

https://www.bookcitymilano.it/eventi/2025/bff-booklover-approved 

Ore 12:00, Libreria Rizzoli Milano – “La mercante di Brera” con Roberta Tagliavini. Relatrice Fiamma Sanò (Sperling & Kupfer)

https://www.bookcitymilano.it/eventi/2025/la-mercante-di-brera 

Ore 12:30, Castello Sforzesco, Sala della Balla, I sentimenti – “Il talento di Miss Austen” con Liliana Rampello e Giuseppe Carrara (Mondadori)

https://www.bookcitymilano.it/eventi/2025/jane-austen 

Ore 12:30, Fondazione Giangiacomo Feltrinelli, Sala Polifunzionale – “L’omicidio di Piersanti Mattarella. L’Italia nel mirino. Palermo, Ustica, Bologna, 1979-1980” con Miguel Gotor, Gherardo Colombo e Marcello Flores. Introduce Danco Singer (Einaudi)

https://www.bookcitymilano.it/eventi/2025/l’omicidio-di-piersanti-mattarella 

Ore 12:30, Triennale MIlano, Salone d’Onore – “Tanta ancora Vita” con Viola Ardone e Alessandro Zaccuri (Einaudi)

https://www.bookcitymilano.it/eventi/2025/viola-ardone-tanta-ancora-vita 

Ore 12:30, Circolo Filologico Milanese, Sala Liberty – “Una storia che continua ad accadere” con Davide Prosperi, Alessandro Sallusti e Letizia Bardazzi (Rizzoli Libri)

https://www.bookcitymilano.it/eventi/2025/storia-continua-accadere 

Ore 14:00, Sala Verdi del Conservatorio – “Cesare. La conquista dell’eternità” con Alberto Angela (Mondadori)

https://www.bookcitymilano.it/eventi/2025/cesare-la-conquista-delleternita 

Ore 14:30, Triennale Milano, Salone d’Onore – “Un’indagine nel cuore di Lucca” con Licia Troisi e Sandrone Dazieri (Mondadori)

https://www.bookcitymilano.it/eventi/2025/un-indagine-nel-cuore-di-lucca-licia-troisi 

Ore 14:30, MUDEC, Auditorium – “Guarire tornando all’anima” con Raffaele Morelli e Alberto Gelsumini (Mondadori)

https://www.bookcitymilano.it/eventi/2025/troppi-pensieri-morelli 

Ore 14:30, Residenza Vignale – “Il potere trasformativo delle idee per guardare oltre” con Marco Confortola e gli utenti e i volontari di Aiutiamoli ODV del laboratorio di scrittura creativa ”La Piazzetta” (Sperling & Kupfer)

https://www.bookcitymilano.it/eventi/2025/il-potere-trasformativo-delle-idee-per-guardare-oltre 

Ore 15:00, Biblioteca di Rozzano – “Kate. Ritratto di una futura regina” con Paola Calvetti (Mondadori)

https://www.bookcitymilano.it/eventi/2025/kate-ritratto-di-una-futura-regina 

Ore 15:00, BASE Milano, Room 1400 – “BFF | Passione romance” con Cordelia Evora, Karim B. e Hazel Riley (Sperling & Kupfer)

https://www.bookcitymilano.it/eventi/2025/bff-passione-romance-sperling-kupfer 

Ore 15:00, Museo Nazionale Scienza e Tecnologia Leonardo da Vinci, Sala Biancamano – “Una storia di amore e coraggio sull’Amerigo Vespucci” con Sybil von der Schulenburg e Sergio Santi. A cura di Museo Nazionale Scienza e Tecnologia Leonardo da Vinci (Sperling & Kupfer)

https://www.bookcitymilano.it/eventi/2025/una-storia-di-amore-e-coraggio-sullamerigo-vespucci 

Ore 15:30, Triennale Milano, Agorà – “A esequie avvenute” con Massimo Carlotto e Gianni Biondillo (Einaudi)

https://www.bookcitymilano.it/eventi/2025/massimo-carlotto-esequie-avvenute 

Ore 16:00, MUDEC, Auditorium – “Storie della nostra solitudine” con Daria Bignardi e Vittorio Lingiardi (Mondadori)

https://www.bookcitymilano.it/eventi/2025/daria-bignardi-nostra-solitudine 

Ore 16:00, Palazzo Castiglioni, Veranda – “Tornare a vivere la natura: un viaggio nell’essenza dell’esplorazione” con Luca Fontana (Rizzoli Illustrati)

https://www.bookcitymilano.it/eventi/2025/tornare-a-vivere-la-natura-un-viaggio-nellessenza-dellesplorazione 

Ore 16:00, Libreria Rizzoli Milano – “Geopolitica nell’età dell’incertezza” con Maurizio Molinari e David Parenzo. Modera Flavia Fratello (Rizzoli Libri)

https://www.bookcitymilano.it/eventi/2025/la-scossa-globale 

Ore 16:30, Triennale Milano, Salone d’Onore – “I serial killer americani che sono rimasti nella storia” con Stefano Nazzi (Mondadori)

https://www.bookcitymilano.it/eventi/2025/stefano-nazzi-predatori 

Ore 16:30, MUBA Museo dei Bambini – “Il mare: conosciamolo, per salvarlo! (7-11 anni)” con Elena Gatti (Mondadori Libri)

https://www.bookcitymilano.it/eventi/2025/elena-gatti-salviamo-il-mare 

Ore 16:30, Circolo Filologico Milanese, Sala Liberty – “Diario di una sciamana. Il cammino segreto di una monaca guerriera” con Selene Calloni Williams e Luciano Tellaroli (Piemme)

https://www.bookcitymilano.it/eventi/2025/selene-calloni-williams-sciamana 

Ore 18:30, MUDEC, Auditorium, L’energia dei corpi – “Come dimagrire veramente” con Dario Bressanini e Alice Venturi (Mondadori)

https://www.bookcitymilano.it/eventi/2025/dario-bressanini-la-dieta-termodinamica 

Ore 18:30, Castello Sforzesco, Sala Viscontea – “Capire l’intelligenza artificiale: la differenza fondamentale” con Luciano Floridi e Stefano Moriggi (Mondadori)

https://www.bookcitymilano.it/eventi/2025/capire-intelligenza-artificiale 

Ore 18:30, Monterosa91, Auditorium – “Bugiardi, spietati, umanissimi” con Marcello Fois e Giuseppe Antonelli (Einaudi)

https://www.bookcitymilano.it/eventi/2025/limmensa-distrazione-marcello-fois 

Ore 18:30, Libreria Rizzoli Milano – “Generazione anZia. La fragilità non è una malattia” con Michela Marzano e Vittorio Lingiardi (Rizzoli Libri)

https://www.bookcitymilano.it/eventi/2025/qualcosa-che-brilla-michela-marzano 

INTERNI, the interiors and contemporary design magazine of the Mondadori Group, dedicates its November 2025 special issue to Rome: a monograph titled Rome, eternal change, which presents the capital as a laboratory of architecture, design, art and culture, and explores how the Eternal City is a living canvas continually reshaped over time.

“Rome never stops surprising us,” says INTERNI’s editor Gilda Bojardi. “Every era has rewritten it, layering shapes, overlapping memories and visions. The Urbs reveals a face that is always changing. It is a place where archaeology and contemporaneity intertwine in a dialogue suspended between identity and transformation. This is the story we tell in the pages of our Rome issue, portraying the city as a mosaic of languages and cross pollinations, a place open to international creative ideas and always capable of astonishing us.”

This special edition of INTERNI will be presented on Friday 7th November 2025 at 5.30 pm at  the Galleria Nazionale d’Arte Moderna e Contemporanea in Rome, in the presence of the Undersecretary for Culture  Lucia Borgonzoni, the Gallery’s Director Renata Cristina Mazzantini, INTERNI’s  Editor Gilda Bojardi, architect and  Director of Laboratorio Roma050 Stefano Boeri,, design historian and curator Domitilla Dardi, architects Massimo Alvisi and Junko Kirimoto, co founders of the Alvisi Kirimoto studio, COREPLA President Giovanni Cassuti and journalist Roberto D’Agostino.

The event will offer an opportunity to reflect on a new identity for Rome that weaves together architecture, design, art and society and that can encompass multiple souls within a single powerful and evocative image on the international stage.

The event will also see the inauguration of TAM TAM. Tempio, Azione, Movimento, the installation by the Alvisi Kirimoto studio created last April as part of INTERNI CRE-ACTION during FuoriSalone 2025 at the University of Milan. A temple of white columns made of recycled plastic becomes a transformable and dynamic organism through the actions of visitors, encouraging both personal reflection and shared experiences.

The installation, on display in the Central Courtyard of the Galleria Nazionale until 8^th December, embodies the dialogue between art, design and architecture and confirms Rome’s calling as a city open to international creative experimentation.

Partner of the installation is COREPLA, the National Consortium for the Collection, Recycling and Recovery of Plastic Packaging. Communication partner for the initiative is Comin & Partners.

TAM TAM. Tempio, Azione, Movimento is part of the museum’s exhibition path and therefore requires a standard entry ticket to visit.

In this special issue

INTERNI opens with a reflection on the nature of time and on the identity of Rome, a city capable of holding many souls within a single powerful and evocative vision. This vision emerges from Laboratorio Roma050, the project led by Stefano Boeri and promoted by Roma Capitale and the Department of Urban Planning with Risorse S.p.A, which imagines the Capital projected into 2050.

The issue then explores the theme of archaeology entering the contemporary world, with projects that transform iconic sites of the past into opportunities for architectural and urban experimentation. These include the Parco Archeologico del Colosseo, the renewed Piazza Augusto Imperatore, the Colosseo Metro station, and Forof, the cultural space created by Giovanna Caruso Fendi overlooking Trajan’s Forum, which has already restored identity to the underground spaces of the second-century Basilica Ulpia. Also featured is the new Passeggiata Archeologica, which will connect the entire central archaeological area of the city.

The narrative continues with a logbook on the architectures of politics and diplomacy, highlighting the role of institutions as ambassadors of political, cultural and social values. It explores buildings such as the FAO headquarters, the Great Mosque of Rome, the Church of Tor Tre Teste, the Danish Academy, the Japanese Cultural Institute, Villa Medici and lesser-known projects such as Notre Dame de Sion, rediscovered as an example of Gio Ponti’s architecture.

The heart of the Architecture section is dedicated, through studio visits and first-person accounts, to leading figures on the contemporary Roman scene. These are architects who live and work in the city and are reshaping its identity through design research, sensitivity to context and creative innovation. Among them are: Massimiliano and Doriana Fuksas, Alvisi Kirimoto, Labics, IT’S, Andrea D’Antrassi/MAD, Westway Architects, Lazzarini Pickering, Claudia Campone/Thirtyone e Dario Curatolo.

Generous space is also given to domestic and historic interiors, from contemporary design residences, including a brand-new project by Studio Strato, to the homes of figures who have intertwined art and collecting, and to the reconstruction of iconic environments such as the one designed by Ettore Sottsass for Franco Debenedetti in 1994.

The cover story is dedicated to Bulgari, an emblem of Roman luxury and a global brand deeply rooted in the Eternal City. But that’s not all. In Milan, the recent inauguration of the flagship store in Via Montenapoleone is a tangible tribute to the encounter between the spirit of the maison and the creative energy of the city.

The Interviews section features conversations with leading cultural and creative figures. Roberto D’Agostino reflects on the Rome of La Grande Bellezza and the transformations the city has undergone in recent years, while Renata Cristina Mazzantini, Director of the Galleria Nazionale d’Arte Moderna e Contemporanea, outlines her interdisciplinary vision of twentieth-century art and presents the Museum’s new collection.

With this special issue, INTERNI renews its mission as an observatory and promoter of design culture, offering a full panorama of Rome, a city that is both a heritage of the past and a laboratory for the future. Its narrative weaves together architecture, design, art and society, capturing the complexity of a capital that continues to inspire shared visions and imaginaries on a global scale.

In addition, on 7^th November, INTERNI will also be distributed together with Il Messaggero in all newsstands in Rome.

INTERNI

A monthly magazine with a circulation of 50,000 copies, publishing began in 1954 as the first Italian periodical dedicated to interior decoration. Today INTERNI is one of the main communication tools in contemporary Italian and international design, essential for professionals and design enthusiasts. In 2024 it celebrates its first seventy years, a period during which it has had the privilege of witnessing the extraordinary and adventurous evolution of Italian furniture and interior design. It has closely followed the remarkable growth of design in Italy, driven by the insight and work of visionary cultural figures, architects, designers and bold, talented entrepreneurs. In the early Nineties the magazine became part of the Mondadori Group, Italy’s leading publishing company, and over time, under the direction of Gilda Bojardi, it developed a system of parallel publications that transformed the magazine from an elite medium into a mass medium. INTERNI’s work also includes the creation and coordination of events and exhibitions designed to bring together designers, manufacturers and distributors. The celebrated FuoriSalone, the urban phenomenon that energises the city of Milan during Salone del Mobile week, was launched in 1990 on INTERNI’s initiative. In 2021 it marked its thirtieth edition with the publication of the volume XXX-Y 30 anni di FuoriSalone | 1990-2020 Milano Design Stories (Electa). Following the launch of INTERNI’s Chinese edition in 2015, further international editions are planned. INTERNI is also the communication partner of the Italian Pavilion at Expo 2025 Osaka, titled The Ideal City.

Space passions, revolutionary gene therapies, artificial intelligence, gravitational waves, black holes and 3D-printed organs you can actually touch. But also the chemistry of chocolate, the atlas of emotions, the 90th anniversary of Schrödinger’s cat and prehistoric reptiles brought back to life. Focus Live 2025, taking place from 7 to 9 November at the Museo Nazionale Scienza e Tecnologia Leonardo da Vinci in Milan (via Olona 4), will be an extraordinary journey across the many disciplines of science, where passion – this year’s theme – will be the common thread linking science, history, sport, art and music.
Over the course of three days, the festival organised by Focus magazine, under the patronage of the City of Milan, will offer visitors a chance to touch the future, experience the present of research and rediscover the passion that drives science. More than 120 guests, including astronauts, scientists, Olympic champions, artists and communicators, will meet the public in talks, workshops and live events.

Focus Live was created for those who aren’t satisfied with easy answers, for those who see the world with the eyes of an eternal explorer,” says Gian Mattia Bazzoli, Editor-in-Chief of Focus. “It’s a place where curiosity meets the experts shaping our tomorrow and where every question – even the most challenging – has its place. Here, a neurosurgeon can speak with a student, an astronaut answers children’s questions, and anyone can take part in experiments that usually happen only in labs. It’s our way of showing that science isn’t distant: we make it tangible, open to questions, even open to challenge. For three days, we transform the museum into a living laboratory for hands-on discovery and dialogue. For us at Focus, it’s the most genuine moment of the year – when we step out of pages and screens to connect directly with our readers and share our hunger for knowledge.”

The goal of this Festival of Knowledge by the Mondadori Group magazine is to explore the crucial role of science in shaping our future, presenting the achievements of human knowledge in an accessible and engaging way. It does so through authoritative voices, innovative formats and a mix of styles and disciplines – blending arts, music, nature, theatre and biology, sport and technology – revealing unexpected connections between them.

Focus Live – Passione, open to the public and completely free (with registration), will feature a rich programme of talks, workshops and performances hosted in the Cavallerizze area of the Museo Nazionale Scienza e Tecnologia Leonardo da Vinci, Italy’s largest science and technology museum, which for over 70 years has served as a bridge between the past and future of scientific culture.

To open this extraordinary edition, at 9:30 a.m. on Friday 7 November, Gian Mattia Bazzoli, Editor-in-Chief of Focus, will be joined by Fiorenzo Marco Galli, Director General of the National Museum of Science and Technology Leonardo da Vinci in Milan, and Carlo Mandelli, Chief Executive Officer of Mondadori Media.

The official opening will be led by Samantha Cristoforetti, ESA astronaut, who will share her “space passions”, the challenges of life in orbit, and how space research contributes to progress on Earth, helping us understand our planet and paving the way towards a more conscious and sustainable future. The festival will close on Sunday afternoon with astrophysicist Luca Perri, following a day featuring CERN physicist Guido Tonelli on the science of the void, journalist Beatrice Mautino on fighting misinformation, and science communicator Massimo Temporelli with his notebook of formulas explaining the Universe.

Between these moments, an extraordinary line-up will animate the Main Stage, Speakers’ Corner, Creators’ Corner, and the Kids Area curated by Focus Junior, offering activities and discussions designed to inspire curiosity and reflection.

The topics will be wide-ranging. Medicine will explore the promise of gene therapy with Luigi Naldini, Director of the San Raffaele Telethon Institute for Gene Therapy, who will explain how cutting-edge tools are used to fight rare diseases and cancers. The future of food will be explored by Luciano Pinotti and Enzo Spisni as they discuss novel foods and the challenges on our plates. Pierdomenico Perata, from the Scuola Superiore Sant’Anna in Pisa, will talk about the RNA revolution, while Patrick Gerlich from Bayer Crop Science Italia will present innovations in agriculture. On the tech front, Gian Maria Campedelli, scientist and criminologist, will show how AI can be used to fight organised crime, Tommaso Andreussi will explain how satellites might one day “breathe” Earth’s atmosphere, and researchers from the Italian Institute of Technology will introduce visitors to a real cyborg.

Olympic fencing champion Mara Navarria, gold medallist in Paris 2024, will talk with journalist Giorgio Terruzzi about what it takes to deliver a winning strike. Astrophysicist Amedeo Balbi will explore our cultural obsession with the apocalypse, while communicator Federico Taddia will “enter Einstein’s mind” with the help of a live illustrator. Neurosurgeon Christian Brogna will describe the marvels of awake brain surgery, joined on stage by one of his patients, who played the saxophone during the operation. Journalist Matteo Bordone and ethologist Monica Battini will challenge myths about cats, while Elio e le Storie Tese will deliver a humorous yet serious lesson on musical passion. Biotechnologist Marco Martinelli and the Subito team will engage the audience in a quiz about second-hand treasures.

Special moments will punctuate the festival: on Friday, representatives of Fondazione Milano Cortina 2026 will showcase the most iconic Olympic and Paralympic symbols, including torches, medals and mascots Tina and Milo. On Saturday afternoon, physicist Marcello Fanti will explore the Star Wars universe from a scientific perspective, joined by official Star Wars cosplayers from the Disney Lucasfilm-recognised 501st Italica Garrison (the “villains”), Rebel Legion Italian Base (the “heroes”) and the pink droid R2-KT. That same day, a group of Templar reenactors will demonstrate daily life and rituals from the medieval order. Finally, on Sunday, Gilberto Pichetto Fratin, Italy’s Minister for the Environment and Energy Security, will discuss energy transition. There will also be AI masterclasses, showing how to use artificial intelligence in everyday life, and the sweetest event of all: maître chocolatier Ernst Knam will take to the Main Stage to make chocolate live, revealing its fascinating chemistry and physics.

Experience Area

At Focus Live, science is not just something to watch or listen to — it is something to touch and do. The true heart of the Festival lies in the installations and workshops of the Experience Area, a multiverse of discovery where every corner promises a new adventure. The journey begins at the very dawn of time aboard the Big Bang Machine, a mobile installation (an enormous lorry) that takes visitors on a virtual odyssey back to the origins of the universe. Inside this space-time capsule, stars fuse, matter takes shape, and visitors learn how listening to cosmic signals is deeply connected to understanding our own planet. The exploration continues under the dome of an inflatable planetarium, where immersive films and live lectures unveil the secrets of the night sky. From there, a virtual leap transports visitors among the telescopes of the Cherenkov Telescope Array Observatory to chase the flashes of light emitted by black holes. Moving from the vast to the minute, the adventure shifts to the building blocks of life: visitors can extract DNA in a hands-on lab or imagine the future of medicine at the Humanitas University stand. The journey then heads south to Antarctica, where visitors can step inside a real polar field tent used by researchers from the University of Milano-Bicocca to drill ice cores — a rare chance to see the tools of extreme-environment research up close. Nearby, the micro-robots of the Sant’Anna School of Advanced Studies await, along with Supercalcolo, super passione, an interactive installation designed and produced by Amigdala.ch in collaboration with Eni.It explores the hidden world of supercomputing — the silent power driving science, industry, and everyday life. Here, every visitor can create a unique text and voice narrative in real time, co-authored with artificial intelligence. To discover how everyday habits affect our health, the AIRC Foundation will present its Prevention Labs, where playful games and quizzes reveal the risks of alcohol consumption, debunk myths, and show how smoking harms not only smokers and those around them but also the environment. The robot artist of the Università Cattolica will weave kilometres of thread to create striking portraits and images, while in the Outdoor Area (Open Air Lab) visitors can test themselves on an artificial climbing wall (powered by Grotte di Frasassi), an exciting challenge with both physical and mental benefits.

Immersion in the world of science and technology will also be ensured for Focus Live visitors thanks to the Museum’s rich resources. Each day, festival participants can book guided tours of the Leonardo Galleries and the Space Area, step into the shoes of a real astronaut at Base Marte, or try The Touch, the innovative sensory escape game that blends reality and virtuality in a Mars-themed adventure. The brand-new i.lab Sostenibilità will also be open, inviting visitors — through games, experiments and immersive installations — to explore what makes a product or an action truly sustainable, taking into account every element within its wider, interconnected system.

These are just some of the many experiences awaiting visitors at Focus Live, thanks to installations created by outstanding partners including Humanitas University, the Sant’Anna School of Advanced Studies, the Italian Institute of Technology, the AIRC Foundation, the Catholic University of Milan, and the Polytechnic University of Turin.

Kids’ area

For children and young people aged 2 to 13, the Kids Area — curated as always by Focus Junior — will be even richer this year, filled with STEM workshops, a dedicated stage for talks, and activities designed to help kids discover the wonders of science in a creative and surprising way.

From the science and math labs run by Mondadori Education to drawing workshops with Carioca products and Pokémon, every experience will be an adventure to live firsthand. In collaboration with the Kosmos Museum of Pavia, kids can take a dive into the past with the Oceani Perduti station and, guided by palaeontologists, handle original fossils and casts of ammonites, trilobites, and ancient marine reptiles, uncovering the stories hidden in the rocks. Grotte di Frasassi will amaze visitors with a VR Experience, while Jordan Oral Care will teach young explorers about the dentition of animals and the evolution of human teeth from prehistory to today. In the new “no Wi-Fi” play area, kids can take on challenges with Kapla wooden constructions, rediscovering the joy of analog play.

For the youngest visitors, children up to age 7, Focus Pico will offer workshops to draw, colour, and have fun. There will also be plenty of shows: on Friday, November 7, the day kicks off with a super quiz on sustainability and environmental awareness by Grotte di Frasassi. At 11:00 am, Fondazione AIRC will present its new science show Ricerca(ta) speciale, a journey through experiments, quizzes, and theatrical scenes. Saturday, November 8 at 12:00 pm, the acrobatic family Mr David & the Family will astonish audiences with their performances. On Sunday, November 9 at 4:00 pm, Geronimo and Tea Stilton will meet fans for a show about inventions. Throughout the weekend, artist Raffaele Salvoldi will guide children and adults in building fascinating Kapla structures, transforming imagination into real wooden architecture. Among the special guests, on Saturday at 3:00 pm, science communicator Gianumberto Accinelli will give a talk on the animal world. It’s a perfect chance to experience science as play, learn while having fun, and discover that knowledge can be the most thrilling adventure of all.

The Creators

As in the past three editions, Focus Live 2025 will host the Creators’ Corner, a stage where digital communicators bring science and culture to life on Instagram, TikTok, and YouTube.

This year, audiences will discover that the elements of the periodic table hide stories far more curious, and amusing, than one might think. Is it true, for instance, that drinking gold keeps you young forever? To answer that, there’s Eva Munter (@chimica_in_pillole). For those who’ve always dreaded math class, Professor Rocco Dedda (@unquartodoraconilprof) will share anecdotes that might just spark a passion for numbers. Giulia Ciccarelli (@medicina_in_cucina) and Giulia Biondi (@bilanciamo) will explain how to build a balanced menu, showing that eating is not just a necessity but a mix of culture, health, and well-being. Sara Figura (@laboratologia) will reveal the curiosities behind scientific research, while Silvia Casabianca (@madamstories) tackles a thought-provoking question: who really writes history? And that’s not all. Visitors will also meet the new faces of science communication, the top three finalists of FameLab Italia, the country’s first science communication talent competition, recently held in Perugia.

Special events

To enrich the schedule, as per tradition, on Friday 7 and Saturday 8 November at 8:30 pm, there will be two evening shows, free like all Focus Live events, combining entertainment, mystery, and, of course, science. Kicking off the 2025 special events, La scienza vista dal Basso will feature the hilarious Federico Basso hosting a live quiz that turns scientific curiosity and knowledge into an engaging game full of laughs and learning. On Saturday, the atmosphere turns thrilling with Delitto al museo, where Massimo Polidoro leads the audience through a crime scene set within the Leonardo da Vinci Museum. A captivating crime night showing how science, psychology, and the scientific method help investigators solve even the most complex cases. Two evenings, two different ways to experience science communication. Engaging, entertaining, and full of wonder.

The festival will close on Sunday at 6:30 pm with Luca Perri and Giacomo Moro Mauretto in La passione è un motore o un freno a mano?

Bookings

Event bookings can be made at www.focuslive.it There are two timeslots available: morning (10 am–2 pm) and afternoon (2 pm–8 pm). Those who wish to stay for the whole day can, of course, book tickets for both sessions.

Partners and sponsors

This edition of Focus Live is made possible through the collaboration and support of numerous institutions, research centres, and universities, including: ADMaiora, ASI, Business&Roads, European Gravitational Observatory (EGO), ESA, FBK, Human Technopole, IIT, INAF, Istituto Superiore Sant’Anna, JRC – Joint Research Centre, Kosmos, PLANit – Associazione dei Planetari Italiani, Politecnico di Torino, Smonting, Think About Science, Università Cattolica del Sacro Cuore, Università degli Studi di Milano, Università degli Studi di Milano-Bicocca, and Università degli Studi di Trieste.

Focus Live is a Mondadori Media event, organised in collaboration with the National Museum of Science and Technology Leonardo da Vinci and numerous partners.

MAIN PARTNERS: Eni, Ministry of the Environment and Energy Security
PARTNERS: Bayer, Grotte di Frasassi, Humanitas University, Jordan Oral Care, Subito, Toyota Motor Italia
CONTENT PARTNER: AIRC Foundation for Cancer Research, Mondadori Education
OFFICIAL RADIO: R101
In collaboration with the Cultural Olympiad of Milan Cortina 2026
AREA KIDS powered by Focus Junior
With the patronage of the City of Milan

The advertising for Focus Live is managed by Piemme S.p.A., the exclusive sales agency for Focus and other Mondadori Media brands.

The communication campaign and creative design of the event have been developed by Zampe Diverse, with production and organisational management by Left & Right.

The full Focus Live 2025 programme: Schedule: Focus Live 2025

Mondadori Media, Italy’s leading digital and social publisher, will today present Mondadori Media Social TV during the opening day of Intersections 2025, the event dedicated to digital innovation, marketing, communication, creativity and technology. The project represents a highly innovative initiative that blends narrative frameworks and television-quality standards with the relational power of social media.

This new venture brings together the strength of Mondadori Media’s digital communities with serial storytelling: a cross-brand ecosystem involving GialloZafferano, MypersonalTrainer, The Wom and Webboh, with a schedule of 12 new video formats and over 200 episodes per year, designed to move beyond passive scrolling.

A NEW ERA OF DIGITAL ENTERTAINMENT

Mondadori Media Social TV emerges as the natural evolution of an editorial ecosystem that today counts more than 130 million followers, 500 million monthly video views and 25 million monthly interactions. It is a universe capable of engaging diverse and complementary audiences – from food lovers to fitness enthusiasts, beauty fans, and through to Gen Z and Gen Alpha – using the authentic and distinctive languages of each media brand.

With this initiative, the company inaugurates a new era of digital entertainment, recognising video as the most appealing and high-performing format, able to engage digital communities through compelling experiences and conversations.

Over the past few years, social networks have become an essential entertainment ecosystem in which Mondadori Media, already the market leader, reaches an audience comparable to some prime-time television programmes,” said Andrea Santagata, CEO of Mondadori Media Digital and MarTech Hub. “With Mondadori Media Social TV, we are taking a further step in our innovation journey, offering content that combines the spontaneity of social media with the highest-quality television production values, with the aim of driving even greater loyalty and depth,” Santagata concluded.

NEW MEDIA POWERHOUSE

Creativity, production, community, social distribution and measurability are the pillars that have always defined Mondadori Media. Today the company is entering a new phase of growth with the launch of a New Media Powerhouse, an advanced structure with six production studios across Segrate, Milan and Rome, and a team of more than thirty specialists dedicated to creating original formats. It is a diverse and close-knit team capable of delivering high-quality original content, bringing together writers, video makers, directors and hosts, along with soundcheckers, graphic designers, guest stars, creators, make up artists and chefs.

Mondadori Media is strengthening its leadership in the sector through its ability to innovate digital communication, anticipate media consumption trends and enhance the strength of its communities through collaborative and cross-platform storytelling.

THE FIRST SCHEDULE OF MONDADORI MEDIA SOCIAL TV

Mondadori Media Social TV has a clear and specific goal: to combine the quality and rituality of television with the spontaneity and relational power of social media.

With intimate interviews, curious insights, engaging content and premium entertainment, all enriched by the empathetic tone that defines Mondadori Media’s brands, Mondadori Media Social TV has created an innovative editorial schedule organised into three main categories of new formats. These include Vodcasts, Shorts and On Demand content available on Instagram, Facebook, TikTok, YouTube and Spotify, designed to offer ongoing, multi platform experiences to increasingly active and engaged communities.

VODCAST: Social talk shows made for the widescreen

• Discorsi in Osteria for The first GialloZafferano vodcast in which chef Cesare Battisti meets special guests and offers a unique and convivial take on food storytelling.
  On air from November, every Thursday at 18:00.
• Ti mando un vocale for GialloZafferano. Recipes that move the community come to life with Giovanni Castaldi, the brand’s Ambassador. The starting point is the community’s voice notes featuring memories of family recipes that become the stars of GialloZafferano’s kitchen.
  On air from January 2026, every Wednesday at 18:00.

• La ricetta che ti fa felice for Emotions in the kitchen. Favourite recipes from our creators brought to life with insights and advice from a psychologist who joins them on set. Each dish evokes a universal emotion.
  On air from January 2026, every Monday at 18:00.

• Il piatto bilanciato for GialloZafferano. Chef and brand ambassador Lulù Gargari offers advice with a nutritionist on how to compose dishes that are good for the body and pleasing to the senses.
  On air from January 2026, two Tuesdays per month at 18:00.

• La Palestra di MypersonalTrainer for Interviews with well known personalities from sport, fitness, lifestyle and entertainment, exploring wellbeing, physical activity and healthy living with radio host Francesco Giardina.
  On air from April 2026, every Monday at 18:00.

• MypersonalBeauty Room – MypersonalBeauty. A quick and lively format in which Beauty Expert Vera Grassia talks with industry experts about trending beauty topics, giving guests space to present products and tools.
  On air from November 2025, every Thursday at 18:00.

• Scomode for The Wom. Created and hosted by Valentina Lonati, the show tackles women’s issues and social themes with guests including Giorgia Soleri, Elena Cecchettin and Jolanda Renga.
  On air from November, every Wednesday at 18:00.
• La Macchina della Verità – Webboh. With Arianna Madonna. Polygraph interviews with top creators including Giorgia Mordenti and Cami Bocci.
  On air since last September, every Friday at 14:00.

• Specchio Riflesso for Claudia Mariani meets guests and creators to talk beauty tips and candid confessions.
  On air from December 2025, every Wednesday at 14:00.

SHORTS: Snackable video content

• The Wom Beauty Squad – The Wom. With Arienne Makeup as Makeup Artist and Squad Captain, joined by The Wom creators Alina Shevchuk (Hair Muse), Giulia D’Aloia (Fashion Talent), Anna Volpi (Skin Expert) and Nicole Spiga (Trend Detective), to explore trends, looks and tips in a TikTok style format.
  On air from September, every Wednesday and Friday at 15:00.

• Webboh on the Streets, Ask in the City, Taste and Tell and Vox Populi – Webboh. Micro stories and spontaneous interviews giving a voice to Gen Z on viral themes, trends and everyday passions.

On air during events, special occasions and current topics.

ON DEMAND – Tailor made branded content

A new line of integrated storytelling developed in collaboration with the automotive sector, with programmes launched in connection with specific partnerships. The format is divided into three sub categories. On the Road for GialloZafferano, where a GialloZafferano creator travels through Italian regions and food supply chains; One Day With… for MypersonalTrainer, which takes viewers inside a full day with an athlete or sports personality; Ask and Drive for The Wom, where a professional driver debunks biases and stereotypes about women and engines.

Mondadori Media is Italy’s leading social and digital publisher, with a distinctive position and audience within the publishing market. As the Mondadori Group’s social multimedia company, it speaks to the passions of Italians through its brands, from food to beauty, health and wellbeing, science and tech. It reaches targeted audiences every month with a total of 25 million unique web users (source: Audiweb, monthly average 2025) and a community of more than 132 million followers (source: Social Insight, September 2025).

Starting tomorrow, Saturday 8^th November, the Mondadori Bookstore in Paderno Dugnano (MI) will reopen to the public inside the Brianza Shopping Centre, unveiling a fully refurbished space dedicated to books and entertainment.

The new bookshop is part of Mondadori Store’s ongoing refurbishment and development plan, in line with the network’s strategy to promote reading and broaden access to culture by creating interactive meeting places, cultural hubs for local communities and an enhanced shopping experience.

The new Mondadori Bookstore covers 225 square metres and features a modern layout with a catalogue of 11,000 titles, ranging from great classics to best sellers, including fiction, non fiction and international titles.

Specialised areas have also been expanded. These include the We Are Junior section for younger readers, offering educational games and illustrated books to spark their imagination with the most engaging stories; the Just Comics area dedicated to the phenomenon of manga and graphic novels; and the new My New Romance corner for readers who love contemporary, heartfelt stories that explore emotions and relationships they can relate to. The bookshop’s offer is further enriched with a selection of books in their original language, as well as a wide range of stationery, toys, gadgets and gift cards.

The Mondadori Bookstore in Paderno Dugnano also supports its readers online. Customers can stay up to date through the shop’s Instagram and Facebook pages, and can contact the store via the digital services on Mondadoristore.it to check the availability of a title, place an order, collect it in store or have it delivered to their home.

Mondadori Store is the largest network of bookshops in Italy, with more than 500 locations across the country, from major cities to smaller towns. It is a cultural landmark throughout the national territory, both in store and online through the ecommerce site Mondadoristore.it and its bookclub format. Alongside its core book offering, the network provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE

Address: Strada Statale 35 Dei Giovi, 20037, Paderno Dugnano, MI
Hours: Mon–Sat 9 am-8:00 pm Sun 9 am–8:00 pm

Telephone: +39 0223174600
E-mail: libreria.paderno@mondadori.it
IG – FB

Mondadori Retail has signed a preliminary agreement with MA S.r.l., a company operating in the retail sector, for the acquisition of a 51% stake in the soon-to-be-established MA Retail S.r.l., owner of 10 bookstores.

The transaction will take effect from 1 December and will enable Mondadori Retail – which manages the largest network of bookstores in Italy, with over 500 stores – to further strengthen its directly managed retail network.
The acquisition forms part of the company’s broader growth strategy which – following four consecutive years of positive and steadily improving results – now complements organic growth with an external development initiative.

Mondadori Retail’s expansion plan – a strategic business for promoting reading and ensuring widespread distribution of books – will continue throughout 2026 with the opening of approximately 30 additional bookstores, both directly managed and franchised. These social and cultural hubs, dedicated to books and entertainment, will further enrich the offering in various Italian regions and high-potential urban centres.

The 10 bookstores acquired, already affiliated with the Mondadori Retail franchising network, are located across Italy under the brand name Mondadori Bookstore | MA, in Milan, Turin, Udine, Taggia (IM), Grosseto, Rome, Naples, Salerno, Sestu (CA), and Sassari. These stores embody a new contemporary and environmentally conscious bookstore concept, designed to combine culture with environment: eco-friendly, multimedia spaces inspired by the Japanese philosophy of MA, from which they take their name. 

The agreement also includes a call option in favour of the Mondadori Group company, which would allow it to increase its stake in MA Retail to 100% from 2030.

How do young Italians experience money in the digital age? Do they trust app-based payments? Are they afraid of scams? And do they still feel the value of money that never passes through their hands?

These are the questions explored in the study “Touch, Pay, Trust”, conducted by Webboh LAB and the research institute Sylla, and presented today at the Salone dei Pagamenti, the international event promoted by the Italian Banking Association (ABI) and organized by ABIServizi.

The survey was carried out on a national sample of about 4,000 teens aged 14 to 19 (the so-called ExpoTeens), selected jointly from the Webboh community and the Webboh LAB panel, and representative by age, gender, and geographical area.

THE SURVEY FINDINGS

“Touch, Pay, Trust” isn’t a slogan—it’s the emotional grammar through which young Italians are learning to trust digital money,” said Furio Camillo, Professor at the University of Bologna and Scientific Director of Webboh LAB.

The study reveals that Gen Z sees money as a tool for freedom, independence, and self-fulfilment, while maintaining a strong focus on saving and financial education.

Family, education, and social context play a key role in shaping attitudes, while digital payments are seen as a gateway to autonomy—but also an area that demands awareness and caution, especially regarding cybersecurity.

Looking ahead, the new generations envision a smart, seamless, and integrated financial world, guided by a clear desire for personal control and independence.

The main findings follow below:

• Responsibility and fulfilment: what money means to Gen Z

Young Italians see money first and foremost as responsibility (8.6/10) and as a means to achieve their dreams (8.2/10).

Freedom comes next (7/10), while power and fun matter less (6.6 and 6.5). Only 3.6/10 associate money with a way to show off who you are.

For today’s youth, money isn’t power, it’s responsibility.

The younger Gen Z in particular sees it as a tool to build, not to appear.

• Saving and investing: awareness and a willingness to learn

Saving plays a central role: teens prefer to save rather than spend right away (7.2/10), viewing it as a way to make personal projects happen (8.3/10).

Investing is also seen as useful (7.1/10), and young people express a strong desire for more financial education to understand how it works (7.5/10).

In short, for Gen Z, saving means shaping their own future. And they would like more financial education.

It’s a generation that wants to learn about finance and rejects the idea that investing is only for adults.

• Digital payments and security: balancing convenience and caution

Digital payments are valued most for their speed (7.8/10) and convenience (6.9/10), but awareness around online security (7.1/10) and data protection (9.5/10) is growing.

When it comes to managing money online, 28% of young people say they trust only themselves, while 45% rely mainly on their parents. Interestingly, 16% place their trust in traditional banks.

For younger Gen Z, going digital isn’t about keeping up with the times, it’s about making life easier.

• Generational exchange: the family factor

Family still plays a key role. Around 40% of teens say they regularly use a parent’s or relative’s debit card, while 62% feel responsible when helping a grandparent make an online payment.

In nearly half of cases (49%), it’s parents who teach them how to use payment apps, although 30% learn on their own by experimenting.

Trust in digital money begins at home: parents remain the main touchpoint for financial security.

• Looking ahead: a smart, invisible future

When they picture the future, young people imagine payments that are invisible (38%) or more personalized and smart (39%), with only 4% expecting a return to cash.

Asked how they see digital money, 40% say “Trust is good, but I feel safer entering the PIN,” while 30% respond “Money isn’t everything, but I decide how to use it.”

The younger Gen Z doesn’t trust blindly — they live the digital world with active caution.
It’s the generation of “controlled trust”: to trust, but to verify.

• Influencing factors and socio-demographic differences

This study also provides a detailed overview of the dynamics that influence the financial behaviours of Italian Gen Z.

The analysis shows that parents’ education, level of study, occupation, and other socio-demographic factors significantly shape young people’s financial attitudes.

The survey highlights that:

• Family and parents’ education: children of more educated parents show greater trust in banks and their families, a more digital vision, and greater awareness of online risks.
• Level of education and autonomy: more educated young people display greater independence, a more digital view of money, and a stronger sense of responsible management.
• Age and gender: with age comes more autonomy and greater risk awareness; females tend to place more trust in their parents and show more caution, while males are more oriented toward independence and the use of digital systems.
• Geography and socio-economic context: the North and Centre favour trust in banks and digital awareness, while the South and Islands rely more on family and a traditional approach; the perceived quality of one’s living environment influences levels of trust, autonomy, and use of family bank cards.

• Six ways of living digital money

The cluster analysis identified six psychographic profiles that represent the different ways in which younger members of Gen Z interpret trust, control, and innovation in payments:

• Cashless Believers (20.5%)
• Detached Traditionalists (27.6%) – use physical cards, but without distrust.
• Cash Guardians (19.6%) – fear online theft and seek control.
• Digital Trust Seekers (16.3%) – demand transparency from banks.
• Confident Institutionalists (8.5%) – believe in the security of the banking system.
• Easygoing Digitals (7.5%) – use apps without worrying too much.
  Between trust and caution, 70% navigate the digital world demanding security and transparency.

The logical map of the six clusters reveals a generational landscape in full transformation.

Almost half of the younger Gen Z population moves between prudence and rational trust: the Detached Traditionalists and Digital Trust Seekers embody the moderate core of the system, more focused on transparency than innovation.

At the two extremes stand the Cash Guardians, who see digital systems as a threat to personal security, and the Cashless Believers, who have fully internalized the logic of “touch” as the natural language of money. In between, two interesting minorities emerge: the Easygoing Digitals, spontaneous but superficial, and the Confident Institutionalists, who represent systemic trust and a balance between technology and stability.

Overall, the younger Gen Z is not divided between those who trust and those who don’t, but rather between different ways of giving meaning to trust: from the need for control to the effortless spontaneity of the digital gesture.

“One in five young people is already fully aligned with the concept of cashless living, but more than a quarter remain tied to cash as a form of psychological control.
Between these two extremes lives the prudent majority of younger Gen Z, the ExpoTeens, who move through the digital world seeking security and transparency.”

The survey was presented by Professor Furio Camillo at Il Salone dei Pagamenti during the session “Payments 4.0 – Opportunities and Pitfalls in the Age of AI”, held in collaboration with FEduF – Fondazione per l’Educazione Finanziaria e al Risparmio. The event was attended by around 900 high school students.

Webboh is the leading media outlet for Generation Z in Italy. Founded in April 2019, it has been part of Mondadori Media since February 2023. It reaches over 6 million users each month across web and social channels (source: Social Incremental Reach Comscore, June 2025) and has a fanbase of 5 million followers on TikTok, Instagram, YouTube, and WhatsApp — 70% of whom are under 24. Webboh ranks among the top ten most influential Italian media brands on social platforms, and it is the number-one outlet for Generation Z in terms of engagement and video views (source: Top Italian Media Rankings by Prima Comunicazione, produced by Sensemakers).

Webboh Lab, born from the collaboration between Webboh and the research institute Sylla under the scientific supervision of Professor Furio Camillo, is the first Permanent Observatory on Generation Z in Italy. Its goal is to provide an authentic, data-driven picture of Gen Z, giving young people a voice through surveys and research that turn their opinions into actionable insights for companies, institutions, and the media.

Sylla is a research institute specializing in market surveys, economic analysis, marketing studies, and business development. It collaborates with national and international research centres, public institutions, communication agencies, and leading Italian universities including Bologna, Genoa, Trento, Turin, Politecnico di Milano, Università Cattolica di Milano, and Bicocca di Milano. Sylla is a member of ESOMAR and operates in full compliance with international professional ethics codes.

Mondadori Media, Italy’s publisher on social and digital platforms, will take centre stage at the second edition of “Intersections 2025“, the event dedicated to digital innovation, marketing, communication, creativity and technology taking place in Milan on November 5 and 6.

The company’s top editorial brands – GialloZafferano, MypersonalTrainer, The Wom and Webboh – together withAdKaora, Hej!, AD cube and the creative agency Meaningfool will lead a shared storytelling journey exploring the new frontiers of digital communication. The best talents from across the group will share their expertise and best practices to demonstrate how innovation, content, data, technology and artificial intelligence can create value across the entire funnel, from brand awareness to sell-out.
All the power of creative, integrated, and collaborative intelligence will be on display through talks, workshops, and immersive activations, confirming the strength of the Mondadori Media ecosystem.

MONDADORI MEDIA’S PROGRAM AT INTERSECTIONS 2025

Join us across both days at stand 28 with Mondadori Media’s top brands: GialloZafferano, MypersonalTrainer, The Wom, and Webboh, for the exclusive premiere of Mondadori Media Social TV, the new frontier of digital entertainment.  Visitors will get an inside look at the brand-new editorial schedule created by a cross-brand digital ecosystem, and experience a space brought to life by interactive activations. It will also be an opportunity to meet the teams behind the four media brands and explore new partnership opportunities together with Mediamond, Mondadori Media’s advertising partner.

• TALK WITH ANDREA SANTAGATA AND CESARE BATTISTI
  5 November | 3.30 pm @Engage Hub
  Mondadori Media Social TV: the new frontier of entertainment
  Featuring Andrea Santagata, CEO of Mondadori Media Digital area and MarTech, and chef Cesare Battisti, who has recently started a collaboration with GialloZafferano and Zenzero Talent Agency to unveil an exciting new project.

• WORKSHOP: EXPLORING THE NEW FRONTIERS OF ENTERTAINMENT
  6 November | 5.15 pm @Sala Amber 3
  Mondadori Media Social TV: an exclusive session featuring new, original formats from the media powerhouses GialloZafferano, MypersonalTrainer, Webboh, and The Wom.
  Featuring  Daniela Cerrato, CMO of Mondadori Media, Giulio Pasqui, founder of Webboh, and Francesco Giardina, host and face of MypersonalTrainer.
  During the workshop, the editorial lineup of Mondadori Media Social TV will be presented, a groundbreaking project that merges television and social media to create shared, participatory experiences.

ADKAORA AND THE MARTECH AREA: STRATEGY AND MOBILE INNOVATION

AdKaora and Hej!, the digital companies of Mondadori Media’s MarTech Pole, leaders in mobile innovation and proximity marketing, present two meetings dedicated to the world of AI and Retail Media.

• 5 November | 12.15 pm @Sala Amber 2
  Hej! & AD cube – From data to results, AI and media optimization in action
  On stage: Paolo De Santis, Coo of Hej! & Head of Business Development New Acquisitions MarTech Hub Mondadori Media, Alessandro Nuara, Chief Executive Officer of AD cube and Walter Ferrari, Chief Marketing Officer of AdKaora – Polo MarTech Mondadori Media.They will share real examples of how creativity, AI, and media optimization can be integrated effectively.
  The workshop will explore the potential of artificial intelligence applied to marketing, showing how data can be transformed into high-performing media strategies.

• 5 November | 3.45 p.m. @Sala Brown 3
  AdKaora | Retail Media in pharmacies: the Momentact case and the strategy from screen to sell-Out.
  Featuring Marianna De Vita, Head of Sales Rome and Agency Relationship Manager at AdKaora, Paolo Ingrosso, Chief Revenue Officer MarTech Hub Mondadori Media, Giuliana Maria Massari, Media Manager Angelini Pharma, and Francesco Prezioso, Trade Marketing Manager Angelini Pharma.
  AdKaora and Angelini Pharma will take the stage to showcase how data, technology, and creative formats can connect brand awareness to retail sell-out.
  Through the Momentact case, they will demonstrate how Retail Media in pharmacies can evolve into a strategic omnichannel lever, capable of measuring and amplifying the impact of communication.

WITH MEANINGFOOL FOR A CO-INTELLIGENT CREATIVITY

Meaningfool, the next-generation creative agency that helps brands grow in an increasingly vertical world, will take part in Intersections 2025 for the first time.

• 6 November | 5.15 pm @Sala Brown 1
  Practical Manifesto of co-Intelligent creativity: rethinking the creative process between humans and AI
  In his session, Padoan will explore how the dialogue between humans and artificial intelligence can become the heart of the creative process, building a true co-intelligence capable of inspiring new forms of thought and innovation.

ON THE MAIN STAGE: OPENING WITH NICOLÒ FAMIGLIETTI AND OTHER SURPRISES

The opening of Intersections on the main stage will once again feature Nicolò Famiglietti, Fitness Trainer, MypersonalTrainer Ambassador, and part of the Power Talent Agency team.
With an energizing workout, Nicolò will help the audience start the day with the right physical and mental charge, combining motivation and inspiration. At the close of both days, futuristic activations from the plenary stage will engage participants with surprise effects.
Finally, on November 5 at 4:30 PM, a special event — the Mondadori Media Fest in collaboration with Kühbacher Beer — will take place at Stand 28. The talk will be given by Fabio Padoan, CEO and Founder of Meaningfool.

Mondadori Media is Italy’s leading publisher across social and digital platforms, with a distinctive positioning and audience in the media landscape. The Group’s social multimedia company engages with the passions of Italians — from food to beauty, health & wellness, science, and technology — reaching every month highly vertical audiences with a total of 25 million unique web users (source: Audiweb, monthly average 2025) and a community of over 132 million followers (source: Social Insight, September 2025). AdKaora, the Mondadori Group’s digital company, drives mobile innovation and full-funnel, multichannel strategies. It offers data-driven solutions and impactful advertising formats that connect brand awareness and conversion. 

AdKaora. Depending on campaign goals, it activates the right audience through first-party DMP data, location-behavioural insights, and the vertical and premium publishers of the AdKaora Value Network. With its Advanced Proximity Suite and Retail Media channel in pharmacies, it enables measurable omnichannel strategies through advanced analytics and certified metrics such as footfall, sell-out, and brand lift.

Hej!, a Mondadori Group tech company, specialises in conversational marketing and AI applied to communication. Through its proprietary platform, transforms conversation into a strategic channel to generate qualified leads, sales and valuable insights.
With interactive formats and AI-powered tools — including on WhatsApp — it allows brands to create authentic dialogues, profile users, and optimize performance throughout the funnel.

Meaningfool is a creative agency that helps brands grow and become more relevant in an increasingly vertical world. It combines skills in strategy, creativity and holistic communication development with new channels and languages, performance, artificial intelligence, to create campaigns, special projects, social content, vertical videos with creators but also products dedicated to conversion, sales, drive to store.

The first edition of Il Festival dello Spettacolo, the first event in Italy and Europe entirely dedicated to all facets of entertainment, concluded on Sunday with resounding success. From Friday, October 24^th, to Sunday, October 26^th, from 10 a.m. until midnight, the Superstudio Più in Via Tortona 27, Milan, hosted three immersive days featuring exclusive interviews, masterclasses and workshops, film premieres, showcases and musicals, show cookings, and book signings. Over the weekend, the Festival attracted 15,000 visitors, with more than 300 guests, 160 shows, 3 evenings of live music performances, and 22 Telegatti awarded.

Created by TV Sorrisi e Canzoni, Il Festival dello Spettacolo brought together television, series, cinema, music, sports, food, and kids’ entertainment in a non-stop program designed for all ages.

Among the many unforgettable moments across the event’s seven stages: Fiorello’s spectacular show with a surprise appearance by Fabrizio Biggio; Carlo Conti sharing exclusive previews of the upcoming Sanremo Festival and his on-stage meeting with Stefano De Martino; the ribbon-cutting ceremony with Gerry Scotti opening the Festival; Lorella Cuccarini celebrating her 40-year career and dancing La Notte Vola with fans; Marco Liorni playing L’Eredità’s iconic “Ghigliottina” with the audience; Rettore leading a massive karaoke on her greatest hits; the Bake Off Italia – Dolci in Forno cast baking alongside visitors; packed sessions with the casts of Call My Agent – Italia, Nord, Sud, Ovest Est.  La leggendaria storia degli 883, Un Professore, Un Posto Al Sole, and Il Paradiso delle Signore which displayed some of its priceless costumes for three days; the highly anticipated reunion of I Cesaroni; Andrea Lucchetta teaching children the rules of volleyball; the castings and show of Lo Zecchino d’Oro; tips from the cast of Casa a Prima Vista on buying a home; fans lining up for the signing session with Hazel Riley, Fabio Caressa and Benedetta Parodi playing games with audience members to present L’amore è cieco: Italia;  the enchantment continued with Winx – Winx Club: The Magic is Back show; with the special screening of Fuori la verità and a live appearance from its cast — Claudio Amendola, Claudia Gerini, Leo Gassmann, Lorenzo Richelmy and Eleonora Gaggero; Marco D’Amore took the stage to present Gomorra – Le Origini, while Sarah Toscano, Levante, Emma, and Clementino (who performed among the crowd) headlined electrifying showcases; the lineup also featured Irama, Gigi D’Alessio, Rovazzi, and Rocco Hunt, in collaboration with Radio 105, along with a live commentary session featuring Alberto Rimedio, Lele Adani, and Alessandro Antinelli; Federico Ferri, Director of SkySport, announced an exclusive upcoming interview with Jannik Sinner; while Michele Dalai and Massimo Ambrosini shared stories from the world of sport; the iconic Domenica Sportiva was celebrated on stage by Ciccio Graziani, Paolo Petrecca, Marco Lollobrigida, Laura Barth, and Lele Adani. Throughout the weekend, audiences had the chance to meet some of the biggest names in Italian entertainment: Fabio Fazio and Luciana Littizzetto, Michelle Hunziker, Renato Zero, Giorgia, Emma, Il Volo, Carolina Benvenga, Paola Perego, Giorgio Panariello, Simona Ventura, Stefano Accorsi, Roberto Bolle, Diego Abatantuono, Virginia Raffaele, Pio e Amedeo, Elena Sofia Ricci, Cristina D’Avena, the Gialappa’s Band and Mago Forest, Serena Bortone, Giovanni Allevi, Max Angioni, Gabriele Corsi, Tiberio Timperi, Max Giusti, Pierpaolo Spollon, Nino Frassica, Massimiliano Ossini and Daniela Ferolla, Andrea Iannone, and Filippo Tortu.

Festivalgoers brought boundless energy and emotion to every event, becoming the true stars of the weekend — greeting artists, taking selfies, and even participating in the Telegatti award presentations. The iconic yellow, blue, and fuchsia statuettes, displayed in special glass cases, were sometimes handed directly to winners by fans in the audience.
Among this year’s Telegatti recipients were Fiorello and Fabrizio Biggio, Carlo Conti, Gerry Scotti, Giorgia, Michelle Hunziker, Fabio Fazio and Luciana Littizzetto, Mara Maionchi, Roberto Bolle, Alfa, Salvatore Esposito, Benedetta Rossi, Lorella Cuccarini, Stefano De Martino, Irama, Renato Zero, Gigi D’Alessio, and Stefano Accorsi. 

Unforgettable memories from a spectacular weekend, and a promise to return in 2026 with even more magic!  Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, summed it up:

“This Festival was born from the dream of bringing Sorrisi from the magazine to the stage, creating a space where the audience could truly meet their favorite artists. Seeing 15,000 people join us with such enthusiasm showed that dream had come true. We experienced three extraordinary days filled with stories, laughter, music, and surprises, and plenty of Telegatti! I want to thank all the artists who believed in us, and the audience who supported us with affection and curiosity. Il Festival dello Spettacolo doesn’t stop here: we’ll see you in 2026, once again together, to celebrate the magic of entertainment.”

BOOM ON SOCIAL MEDIA

Huge success also on Instagram and TikTok, with over 200 dedicated posts shared in just three days of the Festival, reaching nearly 4 million users and generating 9 million video views. Promotional content in the weeks leading up to the event reached more than 15 million users. Outstanding performance on TikTok – the official entertainment partner of Il Festival dello Spettacolo – where millennials (under 34) made up 73% of the audience, compared to an average of 50% across all social platforms. The Festival’s dedicated pages on Sorrisi website (ilfestivaldellospettacolo.it) and Ticketmaster, the Festival’s official ticketing platform, recorded over 200,000 visitors during the event (sources:  Google Analytics, Meta, and TikTok Insights).

THE WINNER OF THE VERTICAL MUSIC CONTEST

During Il Festival Dello Spettacolo, the winner of the Vertical Music Contest was announced. A multimedia project created in collaboration with Interproject, designed to give emerging artists the opportunity to showcase their original songs through vertical videos, the format of social media. The jury inlcuded Assomusica, Ada Music Italy, a division of Warner Music Italy, FIMI – Federazione Industria Musicale Italiana. The artist GABRIELE won a distribution contract for his unreleased track with ADA Music Italy, while the Critics’ Award, presented by TV Sorrisi e Canzoni, went to SEDONA.

All the highlights of Il Festival dello Spettacolo can be relived on the official Instagram channel, across all social media platforms, on the TV Sorrisi e Canzoni website, and in the special issue of Sorrisi, available at newsstands from Tuesday, October 28.

VIDEOS FROM THE MOST EXCITING MOMENTS OF THE THREE-DAY FESTIVAL

Friday 24^th, Saturday 25^th, Sunday 26^th October.

PARTNERS

Radio 105 was present throughout the three days of the event with a glass box studio next to the main stage, broadcasting live some of its most popular shows: 105 Friends with Tony & Ross, 105 Take Away with Daniele Battaglia and Camilla Ghini, 105 Music & Cars with Dario Spada and Fabiola, Tutto Bene a 105 with Linda Pani, Dario Micolani and Edoardo Mecca, 105 Village with Manola Moslehi, Open Club with Bryan Ronzani, and finally 105 Après-ski, the new show hosted by Niccolò Torielli.

SIAE – the Italian Society of Authors and Publishers and Ticketmaster (the Festival’s official ticketing platform) were also partners of this major project, which brought together leading players from the worlds of TV, cinema, streaming, and music including RAI, Mediaset, Sky, Netflix, Warner Bros. Discovery, Medusa, Disney+, Rainbow, Zero Distribution, and many others.

Lavoratti 1938, the historic artisanal chocolate maker founded in Varazze in 1938, delighted visitors with a corner shop offering sweet tastings of its fine chocolates and gifting special goodie bags to all Festival guests.

A key role in enriching the Festival dello Spettacolo program was played by the partners brought on board by Piemme, the exclusive advertising concessionaire of TV Sorrisi e Canzoni and the Mondadori Media brands. Together they created a series of tailor-made activations designed to offer exclusive and engaging experiences.

• Mutti achieved extraordinary public success in the Living Area, winning over visitors with a surprise brand experience: twice a day, the brand served delicious plates of tomato pasta, without revealing which product had been used. Only after finishing their meal did participants discover a message at the bottom of the plate revealing the secret ingredient, breaking down preconceptions about ready-made sauces. The experience carried a clear message: “Since 1899, you’ve cooked with us. Today, we cook for you.”
• KIKO Milano brought its beauty energy to the heart of the Festival with an open glass box in The Stage area, where hundreds of visitors enjoyed free make-up sessions. Behind the scenes, six dedicated stations took care of the looks of artists and guests, making the brand a star both onstage and backstage.
• Grotte di Frasassi amazed visitors with an immersive VR experience, allowing them to explore the stunning underground world of the Marche region’s cave complex through Oculus Quest 2 headsets, from the tourist paths to areas usually accessible only to expert speleologists.
• The Sport Area, powered by Fastweb + Vodafone, hosted talks and meetings with leading figures from the world of sports, offering the public moments of inspiration and exchange.
• To complete the Festival’s visual storytelling, Enel and ITA Airways animated the spaces with institutional video spots displayed on large screens throughout the venue.
  A combination of engaging, personalized experiences made Il Festival dello Spettacolo a vibrant, dynamic event deeply connected to its audience.

Once again, ActionAid was the official charity partner of TV Sorrisi e Canzoni, continuing the collaboration that began in Sanremo. The partnership shines a spotlight on the right to education for girls, ensuring that — wherever they are born — they can fulfill their dreams and live free from violence and discrimination. ActionAid also hosted the talk “Voices from Tanzania with ActionAid: when education becomes freedom,” sharing with the audience their July field mission to Tanzania carried out with Sorrisi.