Brand Italiani

Icon: a special issue celebrating everything “Made in Italy”

The magazine's six special covers feature world-famous Italian star Laura Pausini, who will appear on the cover of the new issue of Icon along with Nicola Bartolini, Matteo Berrettini, Blanco, Giuseppe Maggio and Lorenzo Zurzolo

The magazine tells the story of Italian excellence, culminating in an exclusive event at Pitti Immagine Uomo, “È stile italiano” (“That’s Italian style”)

Icon, the Mondadori Group’s men’s fashion and lifestyle brand, ushers in the year 2022 with a celebration of Italian talent and style in a special issue available at news-stands starting tomorrow, focusing on the excellence that makes Italy unique.

“We call our first issue of 2022 “È stile italiano” (“That’s Italian style”) to pay tribute to the talented people we believe best represent Italy. All these artists are “made in Italy”, an expression that has, over the past few decades, come to stand for truly excellent products and outstanding people, whose stories we will be telling on the pages of Icon, explaining how they became icons of our unique and inimitable Italian identity. Inimitable, because everything that is made in Italy stands out not only for its style, but for the designer’s culture and approach to design. In short, it’s our culture that makes us unique! This is why the world continues to be amazed and fascinated by everything ‘made in Italy’. It’s the perfect cover for our country,” comments Andrea Tenerani, editor-in-chief of Icon.

Six faces will be featured in the January issue’s cover stories: world champion gymnast Nicola Bartolini; tennis player Matteo Berrettini, the first Italian to qualify for the finals at Wimbledon; rapper Blanco, a phenomenal success in Italian music today; two new faces in Italian film, Giuseppe Maggio and Lorenzo Zurzolo, and world superstar Laura Pausini, whom editor-in-chief Andrea Tenerani himself chose for the cover of Icon.

The first Italian to win a Grammy, a Golden Globe, four Latin Grammies and an Oscar nomination, Laura Pausini bares her soul in her interview with Icon. The star’s lifestyle is tempered by the down-to-earth attitude typical of the people of her region, Romagna: “When I travel alone, I always ask for the smallest room in the hotel, because being alone in a big room makes me anxious. The global head of Warner Brothers once told me I was the only singer to record for the company who had never used a hotel minibar!” She talks about her family and her idols, such as Sophia Loren: “I want to be as serious, concentrated, dedicated, and disciplined as I believe she is.” She has a comment about the Italian rock group Måneskin: “Everything they do makes a splash in Italy, and I’m happy for them. I used to do the same kind of thing, but in those days there were no social networks, so nobody knew what I was up to!”

The January issue of Icon also features great Italian stylists and entrepreneurs such as Armani, discussing his ties with the world of film; Brunello Cucinelli, and his idea of business; and Andrea della Valle, with his winning combination of heritage and innovation. The Destination Future section focuses on stories of Italian know-how, both famous and unknown: from the mystery of Stradivarius violins to the rediscovery of visionary stylist Rosa Genoni, as well as world-renowned artists and musicians, films, indie magazines and much more. Lastly, in the Voices section, authors like Stefano Bartezzaghi and Nadeesha Uyangoda talk about how they see Italy.

The magazine, website and social networks dedicate plenty of space to men’s passions at the start of 2022, from beauty to beverages and from travel to automobiles, presenting plenty of news and sneak previews. In the month of July, this content will be further expanded with the return to the news-stand of Icon Wheels, a special issue of Icon concerned entirely with cars and motorbikes, showcasing the most iconic and desirable models.

This celebration of the people who have made Italy an example of excellence that stands out all over the world will culminate on the catwalks of Pitti Immagine Uomo with the exclusive event “È stile italiano” – “That’s Italian style”, organised by Icon. This very special evening will bring together some of the most prominent people in the fashion industry at the Four Seasons Hotel in Florence on Monday, January 10, including Pitti Immagine CEO Raffaello Napoleone. The honoured guest of the evening will be violinist Charlie Siem, offering a truly outstanding performance.

To provide additional visibility for this showcase of all-Italian faces, traditions and excellence, during the fair dates Icon will also be distributed at Milano Centrale and Firenze Santa Maria Novella railway stations. The first of the 8 issues of the magazine to be published in 2022 will also enjoy the support of a communication campaign via digital out-of-home advertising circuits.

Grazia presents a special Issue: ‘Grazia ama l’Italia’

Voices and experiences of a country being reborn

Grazia, the leading 100% Italian fashion brand, with 21 editions around the world, edited by Silvia Grilli, is launching a special issue entitled speciale Grazia ama l’Italia (Grazia Loves Italy).

The magazine examines the rebirth of the country through the beauty for which it is well known: talents, fashion, cities of art, places, architecture and gardens in a narrative journey that, across the pages of the magazine, continues also on Grazia.it, giving a voice to the feelings of some of the country’s leading personalities, symbols of an Italy that is being reborn.

“I wanted to create this special issue as a way of highlighting the excitement that you can feel in the country; the will to re-start, a rebirth of enthusiasm and determination. But at the same time, I wanted to dedicate it to the people who have suffered most during the pandemic some of whom are still worried about leaving the protection of their homes,” said Grazia editor, Silvia Grilli.

Featured on the cover is the actress Sabrina Ferilli, who talks about herself and the extraordinary courage of Italian, inhabitants of a land that is frequently hit by natural calamities, but who are always ready to start again. For Ferilli the re-emergence of the country this time is, as she says, like so often before a great moment of hope and dreams. The Italian Minister for Tourism, Massimo Garavaglia, explains how travel is returning and the strategy to attract foreign tourists back to the country. Meanwhile, the architect Stefano Boeri takes a look at the world of art and the architecture of museums and comments on the importance of re-opening museums and galleries. For this special issue, Grazia also met with talents from the worlds of music and fashion. Singer-songwriter Levante talks about her excitement at being able to get back on stage in front of an audience. The duo Colapesce and Dimartino, the authors and protagonists of ‘Musica leggerissima’, discuss the feelings of young people in the time of Covid, of a desire for simplicity and a return to normality. The model Eva Riccobono, who recently gave birth to her second child, talks about what it’s like to be a mother in the time of Covid.

There are also homages to the country from the journalist and writer Annalena Benini, who arties about an Italy to love; award-winning chef Carlo Cracco and his wife Rosa Fanti, rediscover dishes linked to the land and belief in the importance of getting back around the table and sharing feelings; and the TV presenter and writer Csaba dalla Zorza offers readers of Grazia presents her take on Sardinia.

With the survey l’Italia che vuole rinascere dopo la campagna vaccinale (The Italy that wants to re-emerge after the vaccination campaign) , Grazia gives voice to the many Italians who want to take back control of their lives, their work, their space and the freedom that has been denied for so many months.

This special issue will also include many travel ideas, including wonderful hotels where guest can enjoy an experience in a fascinating context and enjoy food prepared by outstanding chefs. As well as curious facts about Florence and Lecce, a gastronomical tour of Franciacorta followed by detailed wine tour itineraries.

Marking the launch of this special issue, Grazia has also produced a series of City Guides that will be available on Grazia.it, where the brand reaches a total audience of 4.3 million users (Source: Nielsen data Fusion December 2020): a selection of Italian destinations seen through the eyes of young illustrators, each of whom offers tips about the cities the love best.

The coverage continues also with an extensive range of content of the social media profiles of Grazia through which the brand, engage 1.6 million fans (Source: Shareablee, TikTok, Pinterest May 2021) with extra details about the magazine’s content.

Especially for this special issue, Grazia has involved the travel & style expert, Nneya Richard, a talent of Factory21 who will guide users to Italy’s most ‘Instagrammable’ places, inviting followers to participate in the challenge using the hashtag #grazialovesitaly and the tag @grazia_it. And a rich programme of live events, news and photo galleries that will enrich the magazine’s Instagram profile

 

 

 

The Mondadori Group brand are ever closer to readers and their families

Numerous initiatives to help and support the public to relax but also to exchange experience with premium free content and live events on social media, as well as active participation by users in the brands’ social communities

At this difficult time the Mondadori Group brands are keeping close to their readers, users and their families with initiatives across all media. The aim is to help. Support and offer moments of relaxation, by involving the public, above all on social networks, in activities related to their passions.

In particular, there are three ways in which the Group has put together initiatives to be closer and to help people in this period of emergency: free access to premium content, a schedule of simultaneous live events on social networks and the active involvement of users through the brands’ communities.

Free premium content

In order to keep up to date the magazines of the Mondadori Group is offering readers free digital subscriptions for a period of three months.

It is possible to subscribe for digital access to your favourite magazines here, choosing from some of the leading magazines in a range of segments, including: Grazia, Donna Moderna, Tv Sorrisi e Canzoni, Chi, Focus, Focus Junior, Giallozafferano, CasaFacile, Icon, Icon Design, Interni and many more.

Plus, from Sunday it will be possible to download for free with a click the latest special issue of Grazia, “We will embrace again” from this link. In just two days, this initiative has already reached more than 30,000 people.

Live simultaneous events on the social media channels of the leading brands

Every day a live cooking demonstration with GialloZafferano, in collaboration with NostroFiglio and Focus Junior. By connecting to the brands’ Instagram, Facebook r YouTube channels, at 5 pm, users can enjoy #IoRestoACasaECucino and learn live, from the chefs of Giallo, how to put together easy meals for the whole family, and also involving kids in the preparation.

This daily appointment was preceded on Saturday 21 March by a great live event on social media #ACenaConGialloZafferano which engaged Italians in the preparation of the weekend dinner. The event, which took place simultaneously on Facebook, Instagram and YouTube, attracted over 200,000 people, who received tips and advice from the chefs of GialloZafferano, a number of foodbloggers from across Italy, as well as award-winning chef Alessandro Negrini.

The, of course, we couldn’t forget the live training sessions by MyPersonalTrainer, which every day propose half an hour of activities on Instagram, Facebook and YouTube with a series of thematic paths: physical wellbeing, mental wellbeing, dietary wellbeing.

Special attention is also reserved for small children: NostroFiglio offers a rich weekly programme of live events on Facebook with doctors and pedagogues, with musical games, mini-shows and baby dance in collaboration with Kikolle Lab and a range of fun tasks to invent together with your children.

But we also need to relax, and so TV Sorrisi e Canzoni is offering its users the #ACasaConSorrisi initiative, two daily appointments live on Instagram and Facebook in which the editor Aldo Vitali enters the homes of the personalities featured in the current issue of the magazine and famous faces from TV. The first live events, which attracted many users, featured Vanessa Incontrada, Baby-K, Amadeus and will continue every day at 4 pm and 6 pm.

Also the magazine Chi, edited by Alfonso Signorini, is entertaining its users every day at 7 pm, double live interviews live, in which a number of VIPs talk exclusively on Instagram to #ChiRestaACasa.

An unmissable appointment for all fans to get an up-close look at the world of celebrities who every week enliven the pages of their favourite magazine. And on Chi’s IGTV users can also find the interviews conducted so far with Alessia Marcuzzi, Giulia Salemi and Carlo Conti.

User participation through the brands social communities

#TorneremoAdAbbracciarci. Grazia launched its initiative #TorneremoAdAbbracciarci on Instagram.

Users are invited to post a photo of an embrace, a gesture of affection that we all took for granted and has now become a precious good. A way of communicating that we are united and that together we can make it through to which many celebrities and ordinary people have contributed.

#Andrà’TuttoBene with Nostrofiglio. The portal form mums and dads 2.0, joined from the beginning and helped to spread the children and rainbows initiative “Andrà tutto bene” (All will be well) and received over 12,000 online contributions with drawings of rainbows attached to the balconies on Italian homes (see the gallery on Facebook).

#IoCucinoConGiallo and #IoRestoaCasa. A collective cooking initiative, for and with your loved ones, even if they are far away, with recipes from GialloZafferano, photographing the results and sharing them with GialloZafferano and its community. In just a few days 4,000 people had already contributed (see the gallery on Facebook).

#DonnaModernaRestaConMe and #IoRestoaCasa. The weekly Donna Moderna uses Instagram to describe the making of the magazine with remote working and invites readers to talk about how the magazine is keeping them company in these days: a recipe, an inspiration, a particular story. A call to action to readers to talk about how Donna Moderna is helping them through these weeks (see the gallery on Instagram).

#StayCoolStayHome with DM Beauty. Also in this period, young women want to look after themselves. This is possible with DM Beauty, the social beauty magazine, conceived and created by millennials for millennials.  Every day a post with tips to make you feel cool even when you stay at home.

#IoStudioaCasa with Studenti.it. Amazing support for high school kids is provided by Studenti.it, which offers them teaching materials for all needs. On the StudentiTV channel on YouTube kids can access hundreds of video lessons while on Spreaker, Spotify, Apple Podcasts and Google Podcasts they can find online new audio podcast lessons Te lo spiega Studenti.it: snippets on Italian, history and literature, as well as the high school diploma exam.

The results of all of these initiatives show how people, constrained by the current situation, are turning to the media, especially online, and appreciating what the brands of the Mondadori Group are offering them.

In fact, on Sunday 22 March saw an all-time record online audience for a combination of the Group’s brands with a total of over 13 million visits to the web sites in a single day an increase of over +100% compared with last year (Source: Google Analytics).

An important contribution was made by Giallozafferano which on Sunday 22 March cooked along with almost 6 million Italians (+240% vs 2019).

To this should also be added similarly exceptional results on social media.

Also on Sunday 22 March, the combination of the brands’ social media channels recorded an overall reach of over 17 million people and the number of fans is growing by an average of over 40,000 users per day al giorno.

At the cinema with Grazia – ‘Il campione’, the latest film starring Stefano Accorsi, an exclusive premiere for Grazia readers

Grazia, the magazine edited by Silvia Grilli, intensifies its relationship with the world of cinema.

 

Grazia and QMI Stardust, a leading entertainment mar­keting and communication agency organised a special screening on Tuesday 16 April for loyal readers and fans of the magazine at the Anteo Palazzo del Ci­nema in Milan of Il Cam­pione, the latest film starring Stefano Accorsi.

 

In addition to Silvia Grilli, the editor of Grazia, also present at the screening were the star of the film, its director Leonardo D’Agostini, the producer Matteo Rovere and the screenwriters Giulia Steigerwalt and Antonella Lattanzi.

 

Il Campione is the story of Christian Ferro (played by Andrea Carpenzano), a genial and unruly football superstar, an idol to fans across the world, but whose antics make him a  constant target of the media. How can he be put back on the straight and narrow? The chairman of his club has an idea: a weekly exam: If he doesn’t pass, he doesn’t play.  Right up until he passes his high school diploma.

The film, in cinemas from today, will be much discussed, given that it starts from a common prejudice that great football players are often both uneducated and undisciplined. But there is much more to this film: there is an encounter between two apparently opposing lifestyles. That of the football player Christian Ferro and his somewhat solitary and reserved teacher, Valerio Fioretti (played by Accorsi), who has to deal with a difficult past. At the beginning they are not able to communicate, then they develop a relationship based on mutual respect and affection, that enables both of them to grow.

 

At the beginning of the film the teacher is weary and demotivated, but the discovers that: “For the first time I’ve once again discovered that I like this job.” The goal-scorer, meanwhile, gradually learns to keep a check on his anger and understands that the biggest challenge he faces in life is not on the field, but with himself.

 

The film, a Groenlandia production with Rai Cinema in association with 3 Marys Enter­tainment, is produced by Matteo Rovere and Sydney Sibilia and distributed by 01Distribution.