Bruce Weber

Icon presents “Beautiful minds”: a manifesto issue dedicated to inspiring stories of talent and courage


Icon, the men’s fashion and lifestyle brand of the Mondadori Group, presents a new special issue entitled “Beautiful Minds”: a manifesto issue with five exceptional cover stories, dedicated to young talented people selected for their inspiring stories of valour, courage and determination.

An issue celebrating all that is contemporary, increasingly enhancing fashion, its protagonists and the worlds that it embraces as a key to narrating society, also with a view to art, culture and current events.

They are Chiara Corapi, the nineteen year old girl who, during the violence on New Year’s Eve, in Piazza Duomo in Milan, decided not to look the other way and saved a girl of her same age: a courageous gesture that switched on a light in the darkness and a hope for the future; Manu Ríos, who, following the success on Instagram and YouTube today is the star of the Élite and La edad de la ira series; Harry Kirton, who, starting from scratch and with his determination, has become one of the stars of Peaky Blinders, a cult series now in its final season, and Evan Mock, actor and model among the stars of the reboot of Gossip Girl, who faces life and the ocean with temerity. Positive examples, accompanied by the wild vitality of the boys photographed by Bruce Weber for the fifth cover of the new issue of Icon, perfect portrait of freedom.


In the April issue of Icon, the story of the style and male passions continues, intertwining with the voices of other amazing people, capable of visions and inventions, able to influence what happens around us: Alvaro Pascual-Leone, the world-renowned neurologist who explains how our brains work; a fashion giant like André Leon Talley remembered by the great journalist Michael Roberts; Giacomo Bertagnolli, Italian flag bearer and Paralympic ski champion; Dave Gahan, frontman of Depeche Mode; the best-selling author Sally Rooney. And also entrepreneurs, industrialists, creative artist and musicians tell what is happening in fashion and beyond.

The contents of the new issue will also be amplified on and on the brand’s social media. Always attentive to contemporary trends, Icon offers its community of readers and users a sophisticated look at the latest news, which extends from fashion to beauty, beverages, travel and cars, to reach a distinctive and increasingly broad and international audience.

For the launch of the new issue of Icon, at news-stands from 15 March, a communication campaign has been planned on digital out-of-home circuits in the main districts of Milan.


Icon: on newsstands a collectors’ issue with 100 pages by photographer Bruce Weber

Over 100 pages of unpublished images and portraits by the extraordinary photographer Bruce Weber, fashion stories, interviews and special services: all in the new issue of di Icon, on newsstands from Friday 6 March.

A collectors’ issue celebrating art and beauty for the Mondadori Group’s fashion and lifestyle brand that, under the editorship of Andrea Tenerani, editor-at-large Federico Sarica and new creative director Luca Stoppini, signals a further step forward in its mission to increasingly be a “contemporary classic” and to represent fashion, lifestyle, stories, personalities and male passions to an increasingly global audience.

Icon is becoming a statement, a declaration of the intent to more and more identify and define the contemporary by selecting the best stories, personalities and photographs that are also destined to last. In other words, iconic,” explained Andrea Tenerani, editor of Icon. “’I’ as in icon, so, starting from the cover, but also ‘I’ as in the first person singular, a declaration of the desire to  place at the centre of the magazine’s narrative the uniqueness of life and the style of each of our readers and members of our community.”

The is month’s three covers, from the portfolio of Bruce Weber, feature the actor Brandon Thomas Lee, an exclusive Bruce Weber portrait of David Bowie and Antonio and Piero Teoli, two Italo-American brothers, both students at the Frank Sinatra School of Arts in Miami.


Among leading contemporary photographers, Weber has capture many of the biggest names in the world of show business and art. Plus, for Icon, Weber is not just the figure behind the lens, but also talks about himself in an exclusive conversation with actress Anjelica Huston.

It is a collaboration that consolidates the relationship with Icon, which has always been committed to the highest standards of quality in images and content, with the support of leading photographers and personalities from the world of contemporary culture.

This is also a continuation of the process of strengthening the brand in the upscale male lifestyle segment. Also marked by a new look, thanks to a re-design that increasingly highlights the strengths of Icon and its distinctive positioning, starting from the logo, with the highlighted “I”, a graphic symbol that characterises all of the sections, from fashion and beauty, to news and culture.