Mondadori Group: Alfonso Signorini to develop a new talent agency dedicated to entertainment

Signorini concurrently takes on the position of managing editor of Chi

Massimo Borgnis appointed editor-in-chief of the weekly

Starting today, Alfonso Signorini, one of the most popular personalities in show business and TV, embarks on a new venture with the Mondadori Group to develop a talent agency dedicated to entertainment. A project where Signorini will capitalize fully on the wealth of know-how and unique skills built throughout his career.
Signorini will maintain an ongoing commitment to Chi, becoming its Managing Editor from the next issue.

“I embark on this new professional endeavour with great enthusiasm and motivation. I thank the Mondadori Group for this opportunity and for the trust it has always shown in me. To Chi, now part of my DNA and something that is deeply ingrained in me, I will continue to dedicate my fullest energies. The partnership with Massimo Borgnis, more than a decade of fruitful collaboration, will allow the magazine to continue on its path of evolution and success”, said Alfonso Signorini.

“We are proud to entrust Alfonso Signorini, a landmark in Italian entertainment, with a challenge that will see him involved in the creation and development of a Group talent agency, where he will be able to put his vast knowledge of the world of entertainment to good use, tackling a managerial role”, said Carlo Mandelli, Managing director of Mondadori Media.

Signorini, 58, from Milan, a graduate in medieval philology from the Catholic University of Milan, began his professional activity as a humanities teacher. Boasting long-standing experience in the world of journalism, Signorini is today a TV host, author and writer: a strong aficionado of classical music and opera director, he has published numerous books with Mondadori dedicated to the lives of great composers and personalities from the world of music, entertainment and fashion.

Massimo Borgnis will concurrently take on the position of Editor-in-Chief of Chi.
Borgnis, 62, born in Milan, after studying at the International School of Milan, began his career in journalism as a sports reporter specializing in American football and US sports. In 1988, he joined the editorial staff of Gente, working there for 19 years, and covering increasing responsibilities until becoming central chief editor; a role he also held from 2007 at the weekly Tv Sorrisi e Canzoni, before being appointed deputy executive editor-in-chief of Chi in 2009.


Over the past year, Chi has recorded excellent results: the good newsstand performance combines with the steady growth in audience on social media, where Italy’s most widely read people magazine with 1.3 million monthly readers, reaches nearly 1 million total followers on Instagram and Facebook.

The latest edition of #CasaChi is here

The social entertainment format, developed by Chi, returns with exclusive content, previews, special guests and curiosities about Grande Fratello VIP


The start of the new season of Grande Fratello VIP coincides with the launch of a new edition of #CasaChi, the social entertainment format developed by the magazine Chi, that every week brings opinion leaders and exceptional guest to the Instagram and Facebook channels of the brand with comments on the most successful reality show and the personalities of the moment.

An unmissable appointment which, following the huge success of 2020, with more than 100 special guests and more than 14 million video views on Instagram, this year too will feature VIPs, influencers and the competitors of the reality show, with the host and master of ceremonies, Alfonso Signorini, editor of Chi, and journalists from the title Azzurra Della Penna, Valerio Palmieri and Gabriele Parpiglia and deputy editor Massimo Borgnis the curator of the format. A team ready to transport readers and users to the very heart of the debate about Italy’s most spied on house with video shows, original and exclusive content, revelations, curiosities and unexpected twists.

WHAT’S NEW – The new season of CasaCHI #GFVIP 2021 Edition starts with a new face: Rosalinda Cannavò, for the first time as a talk show host.

“This is definitely my first experience as a host, as I have had never had a role like this and, I confess, I was terrified at the beginning. But the CasaChi team made me feel at ease and I’m melting, indeed, I’m really getting a taste for it and think, maybe one day, I could be a presenter! Last year I was inside the House, and this year I’m at CasaChi and have to be impartial: I would like to make judgments, but I try not to step too far out of my role. Certainly, having been in the game, I can identify nuances that others might miss so I can share them with our followers. Obviously, I have my favourites, but you will find this out in the course of the episodes, I’ll find a way to make you understand … “, said Rosalinda Cannavò.

However, the presence of the former contestant is not the only novelty. For this edition, the talk show schedule has been enhanced with even more dynamic and engaging formats and content: Chi Backstage, which shares with the public the previews, the background and the highlights of #GFVIP in the form of short videos on Instagram and TikTok; Chi è Chi #stories, with presentations of all the show’s contestants curated by the editorial staff, which in just one week reached 1 million views; and the exclusive #Copia il look (Copy the look), to replicate the outfits of both stars and commentators.

And then there is also space for guests from the world of show business and entertainment, such as the new commentators Adriana Volpe and Sonia Bruganelli, and unpublished content and interviews for this new edition of CasaChi, which in the first two weeks has already recorded a doubling of video views on its social media channels compared with 2020.

The episodes of CasaChi #GFVIP 2021 Edition will be broadcast from Tuesday to Friday, with daily appointments in video talk or live social formats, on Chi’s Instagram and Facebook channels – where Italy’s most widely read people magazine has a fan base of 850,000 users (Source: Shareablee, August 2021) – and, thanks to an exclusive agreement, is also available on the Mediaset Infinity platform.

A sponsorship format has been developed for advertisers which guarantees visibility in the social media content published by Chi and which includes media planning with guaranteed reach. In addition, it is also possible to develop ad hoc communication projects with the involvement of influencers, selected for a tone of voice that is in line with the brand.

The launch of “CasaChi”: a social media talk show from the magazine Chi

Guests of the first two episodes: commentators on the GFVip Pupo and Antonella Elia and former participants Luca Onestini, Ivana Mrázová and Paola di Benedetto

Making its debut this evening, CasaChi is a new social media talk show social conceived by Chi, that every week will bring together special guests in the exclusive salon of the magazine edited by Alfonso Signorini, to follow and discuss the new series of Grande Fratello Vip. Who will win? Who will go to the vote? What dynamic will emerge between the contestants? In each episode CasaChi will play an active role in the debate, with curiosities, behind the scenes features, forecasts and fun.

The CasaChi salon will welcome an alternating series of protagonists from GFVip: from the show’s presenter Alfonso Signorini, to the commentators Antonella Elia and Pupo and contestants from the last series. In the studio will be Chi journalists Azzurra Della Penna, Valerio Palmieri and Gabriele Parpiglia, moderated Gilberto Savini.

Guests of the first two episodes, together with the host Alfonso Signorini his two commentators, will be the winner of the last series Paola Di Benedetto and one of the most-loved couples that were born during the  programme, Luca Onestini and Ivana Mrázová.

The new Chi format will, of course, include unseen backstage footage and a gossip corner, where secrets will be revealed about what is really going on inside and, above all, outside the house.

CasaChi is a unique opportunity to discover what is really happening behind the scenes of TV’s most popular reality show, also the things that the cameras never show you. We will give people the latest news, previews and scoops about the contestants and you can hear comments and confessions from GFVip live in viva voce from the commentators, the winners and the protagonists of previous series. Only on CasaChi!,” explained Alfonso Signorini, editor of Chi.

CasaChi #GFVip will be available every Tuesday and Thursday on the Facebook and Instagram profiles of Chi, where the brand reaches a community of more than 650,000 followers. Moreover, the social media profiles of the magazine also offer extra content, such as surveys, quizes, stories, behind-the-scenes coverage and video clips with interviews with contestants and the public.

An unmissable appointment for fans and an opportunity to get a close-up look at the show business and entertainment personalities that every week animate the pages of their favourite magazine. The new Chi format will also offer partners new communication opportunities that align with the exclusive world that revolves around Italy’s most widely read people magazine.

The project has been developed thanks to the partnership with Orogel, Italy’s leading producer of frozen vegetables, grown directly by the company’s 1,616 associated farms, operating exclusively in the most fertile areas of Italy. Quality, flavour and wellbeing are the basis of all of the Orogel recipes that allow the contestants of GFVip to enjoy healthy, light and tasty cooking.

Chi reinforces its editorial offer

From the magazine and social media to podcasts: leading personalities close up, with more space for feelings and detailed and authentic accounts

Chi, the people magazine edited by Alfonso Signorini, is reinforcing its formula and, on newsstands from tomorrow, will appear to readers with a new look with the most beautiful love stories, exclusive scoops, leading personalities, news investigations and background.

The feelings and emotions that everyone can identify with will be even more at the heart of Chi; a narrative dimension that starts in the magazine and extends across all of its digital platforms. In line with the new formula, from 10 June, the Mondadori Group weekly will launch #storiedamore (love stories): a new editorial project that celebrates love in all its forms, with the exclusive participation of personalities from television and the world of entertainment. Every week, a different story will be covered, not only on the pages of  Chi but also on the brand’s Instagram and Facebook profiles, with interviews with the most popular celebrities and, for the first time, in a podcast series, in which it will be the voices of the protagonists themselves that will talk about previously unpublished aspects of their emotional lives that will engage and move the audience.

“Even more feelings: this is the principal guideline of the new magazine, and what readers of Chi most frequently ask us for. Emotions will run alongside accounts of personalities most in view, with their stories, experience and a rediscovery of the pleasure of more detailed and authentic storytelling,” announced the editor of Chi, Alfonso Signorini.

The first subject of #storiedamore and the cover story of the revamped Chi will be the editor himself, Alfonso Signorini: the first to step up to the plate and reveal an intimate part of his life, in this case his special relationship with and great love for his mother.

Chi also takes a look beyond the jet set and the entertainment world, with much more attention to features and news investigations.

There are also five new thematic supplements that will accompany the publication of upcoming issues, starting this week with the free Chi Weddings Special: a much-anticipated collectors issue now in its fifth edition, with pages dedicated to the weddings of Italian and international celebrities who have pronounced a romantic “I do” in the last year. This will be followed by specials dedicated to Cooking, with recipes from starred-chefs (on newsstands from 17 June), the Animals of the stars and their offspring (on newsstands from 24 June), Travel and holiday destinations with exceptional guides (on newsstands from 1 July),  Beauty with loads of secret tips and suggestions to make the best of yourself (on newsstands from 15 July).

The re-launch of Chi will be supported by a communication campaign planned across various channels: TV and radio commercials, on air from 10 June of Mediaset channels and RadioMediaset stations, press, digital, social media and large-scale retail.

The planned total print run for the next 4 issues of Chi will be 1 million copies.

A further push will be given to the social media strategy of Chi: on Instagram, which has now reached 400,000 followers and is the people publishing brand with the highest level of engagement in Italy (Source: Storyclash). The profile offers real-time accounts of the world of Italian and international celebrities, with a special focus on those most popular with millennials, who make up 70% of the followers (Source: Iconosquare).

“The greatest satisfaction comes from having reached a new audience, completely different from the magazine’s traditional target, of the magazine and to have brought them closer to the Chi brand,” declared Massimo Borgnis, executive deputy editor of Chi.

The double live interview format, #CasaChi, during the months of lockdown, has been a regular daily appointment, with an average audience of over 50,000 users for each live feed (Source: Instagram Insight).


Chi and Tv Sorrisi e Canzoni present the Ludovica Pagani calendar

On newsstands from 27 November 12 new and exclusive shots of the web influencer with over 2 million followers

Sensual, ironic, and incredibly popular on social media: Ludovica Pagani, a star with over 2 million followers on Instagram, is the protagonist of the 2020 calendar that will hit newsstands with the magazines Chi and Tv Sorrisi e Canzoni.

Available from Wednesday 27 November, 12 new and exclusive shots inspired by a range of musical genres, from rap to disco, rock to country, and grunge to the blues, will surprise readers and fans of this young and talented web influencer, TV face and radio voice who is gaining a bigger and bigger audience.

The choice of a musical theme is not coincidental: in fact, music embraces the audience that follows Ludovica and the enthusiastic readers of the two magazines of the Mondadori Group; as a feature of TV Sorrisi e Canzoni and a topic widely appreciated and extensively covered by the magazine Chi.

“Work on this calendar was both intense and gratifying, and I will remember forever working in a team in perfect harmony,” declared Ludovica Pagani.  Each photo is inspired by a different musical genre: so we tried to cover the history of music. I am happy and proud of the result, and I hope that it will transmit the same emotions that only music can sometimes give,” she concluded.

Since 2016 Ludovica has presented a web series, a sports programme, taken part as a correspondent in ‘Quelli che il calcio’, written her first book ‘Semplicemente Ludovica’ published by Mondadori Electa, been in the cast of two Rai TV drama series, and a new TV series “Involontaria” out on MTV at the beginning of December,  as well as being a radio presenter on RDS NEXT.

The creative idea and photographic production has been entirely conducted by the Mondadori Portfolio team, the Mondadori Group’s photo agency, which for this occasion selected Cosimo Buccolieri.

Partner of the event, and of the entire project, is the hair-beauty brand COTRIL which for Ludovica developed a series of iconic looks, recreated ad hoc for her, able to enhance her natural beauty and charisma. COTRIL has always paid great attention to its social communication, which was why it began to work with Ludovica during the last International Film Festival in Venice and will continue for the whole of 2020 with a series of new and ambitious projects.

For fans who want to meet Ludovica and have their calendar autographed, the appointment is for 4 December , from 7 pm at the Terrazza Aperol in Milan (Piazza Duomo, 25): a unique opportunity to meet Ludovica and enjoy a delicious aperitif with a view of the Duomo from the most beautiful terrace in Milan.

The 2020 Ludovica Pagani calendar is on sale at €9.99, excluding the price of the two magazines, and will remain on newsstands for over a month from 27 November.



Chi Summer Tour: starting the new edition with guests and a range of initiatives fot the public

Cesenatico, Cortina d’Ampezzo and Rapallo are the 3 exclusive locations for the summer event conceived by the weekly, edited by Alfonso Signorini

Chi Summer Tour, the now traditional and much anticipated summer even, conceived by Chi, Italy’s most widely-read people’s weekly, edited by Alfonso Signorini, returns again this year to 3 well-know Italian locations.

On the strength of its success in previous years, the Chi Summer Tour is a unique opportunity to get up close to the world of the Mondadori Group magazine, meet the editor, the staff and the celebrities who will be guests at the event, who will talk about themselves in a spontaneous and amusing atmosphere.

The first of the 3 dates is scheduled for 29 June in Cesenatico followed by Cortina d’Ampezzo on 14 July and Rapallo on 28 July.

As always, the most anticipated event will be the talk show moderated by the editor Alfonso Signorini who with his guests will discuss current affairs, gossip and the trends of summer 2019. Simona Ventura with her partner Giovanni TerziPaolo Ruffini, Antonella Ferrari and, straight from Uomini e Donne, Andrea Zellletta and Natalia Paragoni will be the big names present in Cesenatico.

Alongside the talk show, Alice Balossi, foodblogger and writer, will run an interactive showcooking event during which she will involve the public, the guests and Alfonso Signorini as she recounts the preparation of dishes using products by Orogel, the sponsor of the project.

Among the new features of this edition of  the Chi Summer Tour  will be the Lucky Card competition, an exciting game which, thanks to the involvement of Grana Padano, another of the project’s partners, will give the possibility for one member in the audience to participate in an exclusive gala dinner together with Alfonso Signorini and his guests (the invitation is valid for two people).

The Chi Summer Tour has been organised also thanks to the contributions of GrissinBonGIVOVANobis-Filo Diretto AssicurazioniForza Spa Concessionaria Ufficiale Maserati and Santero.

With this format, the advertising sales company Mediamond offer companies an all-round communication project that starts from the local territory and then extends to the magazine and the brand’s social channels, with particular attention to the magazine’s Instagram profile – @chimagazineit, which has recently been re-launched with enhanced content.

Follow all of the updates to the Chi Summer Tour with a photogallery, videos, stories and live feeds, on the magazine’s Facebook page and @chimagazineit,  following the hashtag #chisummertour.

The tour has been organised in partnership with EGE Produzioni, the factory specialised in big events and TV productions.



The magazine Chi presents: a chat with Alfonso Signorini

A chat with Alfonso Signorini is a new event, created by Chi, Italy’s most widely-read people magazine,  which will take place for the first time in Milan on 21 March at 6:30 pm at the Grand Hotel et de Milan in Via Manzoni, 29.

An unmissable opportunity for all fans of the Mondadori Group magazine to participate and get to know not only the editor, but also the many personalities from the world of television and entertainment that every week animate the pages of their favourite magazine, up close.

An authentic salon moderated by the editor Alfonso Signorini, and an occasion to look more closely at current affairs, the most unexpected gossip and the personal and intimate side of the most popular celebrities.

This will be the first in a series of encounters open to readers that will be held in symbolic locations in the city of Milan. Starting from the Grand Hotel et de Milan, known locally as the “Milan”, that has long been frequented by artists, diplomats, actors and many of the performers associated with Milan’s famous La Scala theatre.

For accreditation for A chat with Alfonso Signorini please go to the site to register.

Chi Wedding Special: Chi launches the special edition dedicated to vip weddings

Since Friday 8 February will be available Chi Weddings Special, a collection number made by Chi, Italy’s most widely read people magazine edited by Alfonso Signorini. This much-anticipated special issue, now in its fourth edition, offers readers a look at the weddings of Italian and international celebrities weddings, as they romantically said “I do” during the last year.

In fact, 2018 was particularly rich in weddings of famous personalities; from the royal wedding of Harry and Meghan to the much-loved Chiara Ferragni and Fedez who celebrated their big day against the spectacular backdrop of the Sicilian town of Noto.

But also Eugenie of York and the wedding of the popular chef Carlo Cracco Rosa, and not forgetting Daniele Bossari, winner of the latest edition of GFVIP, with Filippa Lagerback, the actor Claudio Santamaria with Francesca Barra, Emanuela Folliero, Hugh Grant and many other celebrities including Vincent Cassel who pronounced “I do” with model Tina Kunakey.

Chi Weddings Special presents these and other weddings with splendid photographic coverage: a unique look, full of curiosities and details, that captures the most important moment in the life of couples loved and followed by the public.

The Weddings Special of Chi, which remains much-loved by the public, confirms itself as an indispensable tool for the organisation of weddings, with a wealth of advice on locations, gifts as well as clothes, menus and honeymoon destinations. By flicking through this special issue readers can dream and find inspiration for their own weddings with the atmosphere and details of those celebrated by VIPs.

Chi Weddings Special will be on newsstands from Friday 8 February in a bound edition of 132 pages at the price of €3.50. It will also be available in a digital version with the Chi app, available for iOs and Android.


Chi Summer Tour protagonist of summer 2018

This year’s Chi tour will visit some of the coolest locations with vip guests and a range of initiatives for readers and the public

Palermo, Cortina d’Ampezzo, Forte dei Marmi and Rimini: the 4 stages of the latest edition of the project conceived by Italy’s most widely read people magazine

The Chi Summer Tour, an event created by Chi, Italy’s most widely read people magazine edited by Alfonso Signorini, returns this summer to 4 very trendy and chic locations. Following the enormous success of previous editions, this year the tour will have a range of new features to entertain the many guests and the public.

The tour kicks off on Saturday 30 June on the beach of Mondello in Palermo, before proceeding on  8 July to Cortina d’Ampezzo, on 15 July to Forte del Marmi, ending up on 21 Juli in Rimini.

This year the Chi Summer Tour will travel round Italy with a personalised truck that will convert into a stage from which the editor Alfonso Signorini and his guests will animate the squares of the locations involved.  This year’s four stages will provide an opportunity to get a closer look at the world of the Mondadori Group magazine, to meet the editor and the celebrities participating in the event.

There is much anticipation for the talk show, conducted by the editor Alfonso Signorini, with some of the best known faces from the world of entertainment who will talk live about themselves to the audience, providing also some gossip, curiosities as well as what’s new and trending in the summer of 2018. From Valeria Marini to Giuseppe Sottile, and also Cecilia Capriotti Giovanni Ciacci, Francesca Valtorta, Romina Mondello, Iago Garcia and Antonio Spagnolo. At the same time, the Chi truck will also host moments dedicated to beauty and a show-cooking by Alice Balossi, pastry chef and cake maker, blogger and TV presenter.

The appointment at all 4 locations will be at around 7 pm in the heart of each place visited by the Chi Summer Tour (with the exception of Cortina, that will start at around 5 pm).

With this format, the advertising sales company Mediamond offers companies the possibility of communication projects and events that allow them to present their stories in original and valuable contexts.

All updates concerning the Chi Summer Tour will be available on the magazine’s social media profiles: Instagram chimagazineit and Facebook and by following  the hashtag #chisummertour.

Chi Summer Tour 2017 takes in the most chic beaches

Milano Marittima, Poltu Quatu, Forte dei Marmi and Santa Margherita Ligure: these are the 4 stages of the new Chi Summer Tour 2017

Chi Summer Tour 2017 will also be a TV format to be broadcast during the summer on Canale 5

After the great success of the previous edition, Chi – Italy’s most widely-read people weekly, edited by Alfonso Signorini – will once again be the protagonist of Chi Summer Tour, an event that during the month of July will take in some of the most exclusive Italian seaside resorts. The tour starts on Saturday 1 July in Milano Marittima, before proceeding, on Saturday 8 July, to Poltu Quatu, on Saturday 15 July to Forte del Marmi and ending up, on Saturday 22 July in  Santa Margherita Ligure.

This year’s four stages will offer a unique opportunity to experience close up the exclusive world of Chi, to meet the editor and the many guests taking part in the event.

Each stage of the tour will open in one of the best beach clubs in each location with a spectacular showcooking demonstration by the renowned chef Andrea Berton and presented by Claudia Galanti. The action will then move to one of the main squares with Caffè d’autore, an encounter with some of the Mondadori Group’s most important authors such as Luca Bianchini, Francesco Sole and Francesca Vecchioni, and the event will conclude with an exclusive talkshow with Alfonso Signorini who will entertain the public along with a range of important guests, including Mara Venier, Alessio Bernabei and Gemma Galgani.

But the great news about the 2017 edition of Chi Summer Tour will be its reinvention also as a TV format to be broadcast from July on Canale 5. As well as covering the best moments of each stage of the tour, each episode will be part of an exciting overview of the summer of celebrities. In addition to the editor, Alfonso Signorini, there will be many other protagonists in this adventure, including regular guests such as Gabriele Parpiglia, the social faces of the YouTubers Matt&Bise, as well as Laura Cremaschi, from the game show Avanti un altro and and Desirèe Popper, formerly from the TV show Uomini e Donne.

With this new format the advertising sales company Mediamond has been able to offer the market an opportunity to exploit the multichannel nature of its network with customised projects organised across the different platforms.

Chi Summer Tour has been organised thanks to the support of: Samsung, Orogel and Caffè Borbone.

Chi Summer Tour 2016 & 2017