Chi

Great success for the Chi magazine summer party “By Moonlight”, the exclusive event founded on charity that took place on Thursday, 27 June at the Palace Hotel in Milano Marittima. The editor-in-chief of Chi, Massimo Borgnis, together with the magazine’s editorial director, Alfonso Signorini, were the hosts of a special evening dedicated to glamour and charity.

After the “Let’s Help Emilia-Romagna Together” fundraiser launched last year by Mondadori Media with Banca Mediolanum, Chi decided to continue its commitment to this region, collecting the entire amount needed to support the purchase of a state-of-the-art ultrasound scanner (the second of its kind in Italy) for the work of the Infant and Paediatric Neonatology Department of the Rimini Hospital at Gala Dinner 2024. 

The were many guests that evening, from Milly Carlucci to Michelle Hunziker, from Elisabetta Gregoraci to Orietta Berti, and again Perla and Mirko, Sophie Codegoni, Samira Lui, Beatrice Luzzi and many Taag! talents, like Margherita Zanatta, Antonella Fiordelisi, Elen Ellis and Alice de Bortoli. 

Chi ‘s association with the Batani Select Hotels Groupalso continued with this initiative: the Palace Hotel in Milano Marittima, a five-star hotel belonging to the Batani Group, was the setting for the large invitation-only party ‘By Moonlight’. On the new Milano Marittima waterfront, VIPs and entrepreneurs paraded in anticipation of the placée dinner on the beach.

During the after party, which also took place on the hotel’s private beach, which was transformed into an exclusive club with musical performances, DJ sets, an open bar and many corners that provided guests with entertainment and fun, The Kolors performed their most popular hits. Orietta Berti treated those present to a medley of songs, then left the stage to the DJ set, organised by Visit Romagna and the anticipation of the Notte Rosa, which will take place on the first weekend of July throughout the Romagna Riviera.

A special partner for this edition was Food Network, with whom Chi launched the new TV format where Massimo Borgnis and Roberto Valbuzzi travel around Italy describing the ‘Locande del cuore‘. Roberto Valbuzzi, a much-loved chef and TV personality, co-signed the charity dinner menu with Palace Hotel executive chef, Roberto Scarpelli.

On Chi’s Instagram account, users will be able to follow all stages of the evening live, which will be reported minute by minute (@chimagazineit; #alCHIarodiluna).

Event sponsors and partners

Joining Chi on this special occasion will be institutions and companies, who have responded to the appeal for support launched by the magazine, also participating in the event in cooperation with Piemme, the brand’s exclusive dealer.

Among these were: Andrea Mereghetti, VIP travel agent, with his Dreamsteam, Assolombarda, Atelier Nieri, Barzan studio legale, De Marquet, Discover Cervia (the emblem of ‘Cervia In per il turismo’, the participatory foundation in the Municipality of Cervia and private stakeholders), GroupM, Mondadori Media, Orogel, Piemme, Publicis Groupe, Visit Romagna.

Compagnia della bellezza –  Hair Collection, with over 200 beauty salons in Italy and abroad, is the international franchise founded and directed by the Hair Designer Salvo Filetti.It offered guests unique hairstyling and Artdecò make-up in the hairstyling and make-up area. Partesa provided the wines for dinner; Spirito Reale was the star of cocktails by the pool and on the beach with an open bar until late at night. The lighting design was by Platek and the elegant and refined atmosphere featured differently-scented candles offered by Yankee Candle.

Freshly set up a beauty corner, Eurotarget took care of accompanying all guests to the big event for the second year and, finally, Msc offered a cruise as a prize, drawn among those present during the evening. Many attractions and experiences were offered to the guests to make the evening even more unique: a telescope to view the sky and stars by the Arar Association, digital stations to interact with artificial intelligence thanks to OMAI; a relaxation corner with table football that saw a succession of entertaining challenges between guests, and a large illuminated moon that set the scene for the party.

The creative setting was entrusted to the Palace Hotel in Milano Marittima together with the Left&Right agency.

Chi, Italy’s most-read ‘people’ magazine, presents the new edition of ‘By Moonlight’, the exclusive event founded on charity that – after last summer’s success – returns this year to Emilia-Romagna in a beautiful location, the Palace Hotel in Milano Marittima, where it will have a massive impact.

An unmissable summer party based on the magical and evocative notes of the theme ‘By Moonlight’ – which will take place on Thursday, 27 June with the involvement of more than two hundred personalities and stars from jet setters, show business, politics, business and the local area – and which will above all be about having a generous and supportive heart.

After the ‘Let’s Help Emilia-Romagna Together’ fundraiser launched last May by Mondadori Media together with Banca Mediolanum, Chi continues its commitment to this region: the entire proceeds from the 2024 Gala Dinner will be donated to support the purchase of a state-of-the-art ultrasound scanner for the work done by the Infant and Paediatric Neonatology ward of Rimini Hospital.

“Today, after years and years of social events, what makes the difference and what makes me still take part is that they serve a purpose”, said Alfonso Signorini, Chi‘’s editorial director. “That’s why I’m so delighted that, after last year’s successful goal, this year Chi is again working to raise funds for less fortunate children. Their smiles will be with us on the ‘By Moonlight’ night and we will do our utmost to make them even more radiant again!”

“I’m especially happy that the second edition of ‘By Moonlight’ will take place again in Romagna, in the Hotel Palace in Milano Marittima. Not only because it’s a location that is in a way part of the history of Chi, but also because the success of last year’s charity dinner for the people affected by the floods shows that Romagna is a generous and hard-working place”, stressed Massimo Borgnis, Chi’s editor-in-chief, who went on to say: “Just a few days ago, we gifted an ambulance to the 118 in Ravenna, which is one of the five projects financed by the 160,000 euros raised last year. The other projects, which are nearing completion, are for kindergartens. With the children still in mind, this year we decided to donate the proceeds of the charity dinner to purchasing a state-of-the-art ultrasound scanner for the Neonatology and Paediatrics Department of Rimini Hospital. Because the most beautiful outcome that an evening like this can achieve is to bring smiles to the faces of so many children and their families”, finished Borgnis.

An exclusive evening 

Chi ‘s association with the Batani Select Hotels Group continues: the Palace Hotel in Milano Marittima, a five-star hotel belonging to the Batani Group, will host the large invitation-only party ‘By Moonlight’.

“I’m delighted that the collaboration with Chi and Mondadori Media, with whom we have a long-standing friendship, continues year after year. Last year’s event, which took place in the Grand Hotel in Rimini to support the flood victims, lit up the summer of the Adriatic Riviera and I am certain that the 2024 edition of the event will also be beautiful and have a massive impact. I am moved by Chi and Mondadori Media’s willingness to continue the charity year after year, this year supporting paediatrics. It’s a special evening with an even greater meaning, given everyone’s commitment”, said Paola Batani, CEO of the Batani Select Hotels Group.

The exclusive event will start at 7 p.m. with a welcome cocktail in the majestic setting of the new Milano Marittima waterfront. Afterwards, guests will move to the beach where the Gala Charity Dinner will begin: the placée dinner reserved for over 200 guests, including entrepreneurs, associations and personalities from the world of entertainment, who have chosen to be there and give their support. The evening will continue with an after party on the hotel’s private beach, which will be transformed into an exclusive club with musical performances, DJ sets, an open bar and many corners that will provide guests with entertainment and fun. And a musical surprise…

On Chi‘s Instagram account, users will be able to follow all stages of the evening live, which will be reported minute by minute (@chimagazineit; #alCHIarodiluna).

Event sponsors and partners

Joining Chi on this special occasion will be institutions and companies, who have responded to the appeal for support launched by the magazine, also participating in the event in cooperation with Piemme, the brand’s exclusive dealer.

These include: Andrea Mereghetti, VIP travel agent, with his Dreamsteam, Assolombarda, Atelier Nieri, the Barzan law firm, De Marquet, Discover Cervia (the emblem of ‘Cervia In per il turismo’, the participatory foundation in the Municipality of Cervia and private stakeholders), GroupM, Mondadori Media, Orogel, Piemme, Publicis Groupe, Visit Romagna.

With over 200 beauty salons in Italy and abroad, beauty company Hair Collection, the international franchise founded and directed by Salvo Filetti Hair Designer, will offer guests unique hairstyling; Partesa will provide the wines for dinner; Spirito Reale will be the star of the cocktails by the pool and on the beach with an open bar until late at night, the lighting will be by Platek, and the elegant and refined atmosphere will feature differently-scented candles offered by Yankee Candle.

Freshly will set up a beauty corner, Eurotarget will take care of accompanying guests to the big event and, finally, Msc will have a nice surprise for all guests. On the beach there will also be: a corner with a telescope by the Arar Association to see the stars, stations to interact with AI thanks to OMAI, an AI development laboratory for events, a relaxation corner, and a stage for musical performances and DJ sets, organised by Visit Romagna, which will make Milano Marittima the preview of Pink Night, the special event that will take place along 110 kilometres of the Romagna coastline, from 5 to 7 July. A special partner for this edition will be the Food Network with whom CHI has just launched a new TV show where Massimo Borgnis and Roberto Valbuzzi travel around Italy describing the ‘Inns of the Heart‘. Roberto Valbuzzi, a much-loved chef and TV personality, will not only be there at the event, but will also co-host the charity dinner menu with Palace Hotel executive chef Roberto Scarpelli.

The creative set-up is entrusted to the Palace Hotel in Milano Marittima together with the Left&Right agency.

Here comes #InviaggioconChi, the new digital format that Chi, Italy’s most widely read people magazine, is dedicating to rediscovering the riches of the Bel Paese.

Accompanying editor Massimo Borgnis on the six stages of the program – available from today, Monday, 17 June, every week on the brand’s Instagram and YouTube channels – will be the exuberant Margherita Zanatta, the TAAG! talent with an unmistakable voice, a hilarious content creator, radio speaker, author, television presenter and founder of the Disagio Club.

Together they will cross the whole Boot ‘on the road’ to discover well-known locations, unconventional places and hidden gems in the country: from the Sacro Monte of Varese to the village of Vendersi (AL), known as the Village of the Scarecrows, from the colourful Via dei Presepi San Gregorio Armeno in Naples to the Sanctuary of Ripalta, immersed in the olive groves of Cerignola, passing through the ruins left by the Serenissima in Bergamo Alta to the ‘ideal city’ of the Renaissance, Sabbioneta, a UNESCO World Heritage Site.

“#InviaggioconChi is an opportunity to show our readers little-known or even undiscovered places that are easy to reach and that can be an opportunity to rediscover hidden stories linked to wonderful places in our country and for an outing that is both fun and educational”, stressed Chi’s editor Massimo Borgnis. “This is all done with a sense of humour, thanks to the wit of my priceless travelling companion, Margherita Zanatta”, Borgnis added.

The common thread that links the episodes of this first edition of #InviaggioconChi are the inns that are the stars of the new Food Network television program on Channel 33, “Locande del cuore’” – created and written by Massimo Borgnis – and hosted with Roberto Valbuzzi, the well-known chef and owner of the restaurant Crotto Valtellina – airing from Tuesday, 18 June at 22:00.

A partner of #InviaggioconChi, thanks to Piemme, Chi’s exclusive dealer, is the KGM Torres car from the Koelliker Group, which will take readers and users across Italy to discover our beautiful country.

Chi, Italy’s most widely read weekly people magazine, with an audience of almost 1.5 million readers and almost 1.1 million followers on Instagram and Facebook (Source: Audiopress 2024/I and FB and IG Insights), tells the stories of the public’s most loved and followed personalities, ranging from the world of entertainment to politics, from sports to fashion and lifestyle. The attention given to photo quality, the constant search for news and above all the exclusive and trusting relationship with celebrities are what make the magazine unique. Making a name for itself from the very beginnings thanks to its absolutely original format for Italy, Chi combines the stories of the “natural stars” and people with space dedicated to fashion and beauty.

Chi, Italy’s most-read people magazine with 1.5 million readers and 800,000 followers on Instagram, was present with its editorial team for the first time at the Italian Sanremo Festival, recording excellent performances thanks to its numerous initiatives.

With more than 230 special content items, including video reels, Instagram stories and posts dedicated to the Festival, Chi’s official Instagram account racked up more than 17 million views (+352% compared to 2023) and 815 thousand likes and comments (+130% compared to 2023), proving itself to be the undisputed channel for contacting readers and fans, reaching a record audience of 12.5 million users (source: Iconosquare).

The rich programme of Sanremo appointments from Tuesday to Sunday, 6–11 February was presented by the journalists and social faces of Chi: Azzurra Della Penna, Valerio Palmieri, Carmen Pugliese and Gilberto Savini. It achieved extraordinary results, from Caffè Forte and Commenta look in the morning, to special afternoon episodes of the CASA CHI format, which became a veritable living room for the Festival, hosting numerous personalities from the world of entertainment. Cecilia Rodriguez, Ignazio Moser, Ginevra Lamborghini, Enzo Miccio, Francesco Facchinetti, Giorgia Venturini, Ivana Mrázová, along with Federico Basso and Alberto Urso remote from Canada, are just some of the friends who animated the talk in the villa used as a recording studio. They presented both in-depth and light-hearted moments related to the Festival and its inevitable rumours under the guidance of Casa Chi presenter Sophie Codegoni, who joined the Chi journalists for the occasion and held face-to-face meetings with various singers in the competition, such as Il Tre, The Kolors, Geolier and Mr Rain.

The cameras and microphones of this weekly magazine directed by Massimo Borgnis were also a regular at exclusive events around the city of Sanremo, where they met up with the singers and other well-known figures. Taking an informal, playful attitude, Chi recounted the most emblematic moments from a memorable edition of the Festival, including the final evening, which saw winner Angelina Mango take centre stage.

Chi’s official partner at Sanremo is Caffè Motta. Piemme, Chi’s exclusive concessionaire for magazines and social media, played a crucial role in this brand integration project, which led to the collaboration between Chi and Caffè Motta for the 2024 edition of the Festival.

Chi’s Instagram link

Chi, Italy’s most widely read weekly gossip magazine, with an audience of almost 1.5 million readers and almost 800,000 followers on Instagram (Source: Audicom – Audipress system 2023/II), tells the stories of the public’s most loved and followed personalities, ranging from the world of entertainment to politics, from sport to fashion and lifestyle. The attention given to photo quality, the constant search for news and above all the exclusive and trusting relationship with celebrities are what make the magazine unique. Making a name for itself from the very start thanks to its absolutely original format for Italy, Chi combines the stories of the ‘natural stars’ and gossip with space dedicated to fashion and beauty.

Chi, Italy’s most-read gossip magazine, which tells the stories of Italy’s best-loved personalities, with an audience of almost 1.5 million readers and 800,000 followers on Instagram, is bringing its team to Sanremo for the first time to share the most exciting moments and scoops with its audience in the week dedicated to the 74th edition of the Festival hosted by Amadeus for the fifth year running.

The editorial team will move to a very special location: a villa near the sea that will become its headquarters for the duration of the music competition. From there, journalists and social media faces from Chi, Azzurra Della Penna and Valerio Palmieri, social media manager, Carmen Pugliese, and video correspondent, Gilberto Savini, will present a schedule packed with events that viewers will be able to follow minute by minute on Chi‘s Instagram channel.

Every day, starting from Tuesday, 6 February to Sunday, 11 February, the morning begins with Caffé Forte with Valerio Palmieri, who will greet followers with the topic of the day, the most discussed and debated topic in the press and on social media. This will be followed by CHI veste CHI? (WHO wears WHO?) with Azzurra della Penna for commentary on the looks sported by the Festival’s stars on the Ariston stage.

Then there’s an unmissable event in the early afternoon with CHI c’è alle feste? (WHO’s at the parties?), the exclusive, cosmopolitan show that will see Gilberto Savini lead audiences to discover the Sanremo night-time parties, with exclusive interviews with the stars, talents and influencers that will liven up the most in places in the city every night.

In the late afternoon there’ll be the classic event, Casa Chi, with Valerio and Azzurra along with Sophie Codegoni, an influencer and presenter with 1.2 million followers on Instagram. Together they will conduct interviews with the Festival’s guests, singers and talent stars every day from the villa’s lounge.

But it doesn’t end there. The schedule will also see unforgettable moments with shows by Carmen Pugliese and Gilberto Savini: In CHI c’è in stanza? (WHO’s in the room?), the two presenters will go inside stars’ rooms, who will show off their outfits and reveal their good luck charms, while in CHI c’è in hotel? (WHO’s in the hotel?), they’ll interview fans outside the hotels as they wait for their favourite artists.

Finishing up the day’s packed schedule is CHI ci tiene sveglio? (WHO’s keeping us awake?), with special guests who will burst into our living rooms and kitchens to keep us company during the long nights of the Festival.

Chi’s official partner in Sanremo is Caffè Motta. Piemme, Chi’s exclusive concessionaire for magazines and social media, plays a crucial role in the brand integration project that has led to the collaboration between Chi and its client, Caffè Motta, for the 2024 edition of the Festival.

Chi’s Instagram link

Chi, Italy’s most widely read weekly gossip magazine, with an audience of almost 1.5 million readers and almost 800,000 followers on Instagram (Source: Audicom – Audipress system 2023/II), tells the stories of the public’s most loved and followed personalities, ranging from the world of entertainment to politics, from sport to fashion and lifestyle. The attention given to photo quality, the constant search for news and above all the exclusive and trusting relationship with celebrities are what make the magazine unique. Making a name for itself from the very start thanks to its absolutely original format for Italy, Chi combines the stories of the ‘natural stars’ and gossip with space dedicated to fashion and beauty.

During the exclusive evening Live Vision – the Future of Brands, the media showcase organised at the Spazio Gessi in Via Manzoni in Milan by Mondadori Media Area Magazine and Piemme Media Platform, Mondadori Media’s exclusive retailer, the directors presented the values and future strategies of the publishing brands in an innovative way, answering questions posed by the talents of the TAAG! interacting with a special middleman: artificial intelligence.

Carlo Mandelli, Director of the Mondadori Media Area Magazine, said: “Piemme is the ideal partner for enhancing some of our brands, due to its important network of investors in strategic sectors. The collaboration, which started a year ago with TV Sorrisi e Canzoni and Chi, and more recently with the Focus system, is generating excellent results. For the future, thanks also to this collaboration, we plan to continue pursuing a multimedia strategy, offering exclusive content on all platforms, from magazines to digital, from events to talent”.

Walter Bonanno, Director of Piemme S.p.A., stated: “Our corporate strategy is focused on the development of advertising and storytelling, and I would like to emphasise the strategic role of the partnership with Mondadori Media in enhancing the publishing brands. Looking to the future, we reaffirm our commitment to a multimedia strategy that integrates all available platforms in a comprehensive and effective way. We will continue to invest in creating exclusive, high-quality projects, while keeping a close eye on emerging trends and the needs of our audience. We also want these initiatives to not only inform and entertain, but to inspire and stimulate critical thinking among readers and users. So, we’re excited to continue our collaboration with Mondadori Media and to work together to build a successful future”.

Here is what we can expect in terms of future brand strategies.

FOCUS

Science populariser Marco Martinelli interviews Raffaele Leone, editor of Focus, Focus Storia and Focus Live.

The Focus brand, founded around the principle of spreading science so that it’s accessible to everyone, and not just enthusiasts, has always been committed to making science current and relevant in various areas of everyday life, reaching a generalist audience through its platform.
Focus will continue to focus on its multi-channel strategy, which includes a magazine, website, social media, videos, talks, podcasts, a TV channel, an academy for students interested in science journalism, and a science outreach festival. Emphasis will also be placed on training, especially for students and teachers, and in-depth study of areas such as sustainability, green energy, mobility, robotics, artificial intelligence, health, and many other topical issues.
Focus intends to maintain its position as a leader in science popularisation, increasing its reach and positively influencing the general public’s understanding of science, thanks to teamwork involving the entire editorial staff and talent involved.

FOCUS JUNIOR

Science populariser Marco Martinelli interviews Sarah Pozzoli, Director of Focus Junior, Focus Wild and Focus Pico.

The values of Focus Junior are centred on an educational approach that stimulates curiosity and critical thinking in children, with a strong focus on STEM subjects – environment, sustainability, art and history.
The goal for Focus Junior is to remain at the forefront of children’s education and information, adapting to the changing needs and interests of the new generation. Thus, the strategy envisages strengthened collaboration with schools and companies to promote innovative educational projects; expanded digital and interactive content to better engage children in the technological age; a focus on topics such as climate change, fake news and science journalism to educate children to become informed and aware citizens; and the development of new initiatives and workshops that encourage hands-on, experiential learning.

TV E SORRISI

TV host and influencer Giulia Salemi interviews Aldo Vitali, TV Sorrisi e Canzoni Director.

Thanks to its authority, recognisability, credibility and clarity, TV Sorrisi e Canzoni has been a leader in the world of entertainment, television and show business for over 70 years. The management of TV Sorrisi e Canzoni stands out for its ability to provide exclusive previews, in-depth interviews and a broad spectrum of content ranging from TV to music, from cinema to streaming, as well as integrating topics such as travel, food, mobility and current affairs.
For the future, the strategy will focus on innovation and adaptation to new trends in media and entertainment, including through collaboration with talent. There will be an increased focus on interactivity and personalisation, thus responding to the needs of an audience seeking tailor-made and technologically integrated entertainment experiences. However, TV Sorrisi e Canzoni will continue to direct the tastes and preferences of the Italian public, continuing to provide rich and varied content and remaining an authoritative standard in the sector.

CHI

Host and performer Pierpaolo Pretelli interview Massimo Borgnis, director of Chi.

Founded on values like engagement and interaction, with a strong commitment to social media and innovative formats such as ‘CASA CHI’, the Chi brand stands out for its credibility and authenticity, offering real stories and exclusive scoops. Chi also explains trends and lifestyles, influencing consumption and becoming not only a cultural standard, but an entertainment one, too. Chi differs from traditional gossip magazines in several respects, relying on a special, trusted relationship with celebrities and offering exclusive interviews and insights into their lives, projects and passions.
The brand will continue to go beyond just gossip, offering an in-depth and respectful account of public figures and offer a wider range of content, focusing on fashion, beauty, lifestyle, travel, cooking and wellness.

The evening closed with a DJ set by Federico Chimirri, DJ, chef and influencer.

Mondadori Media is Italy’s leading multimedia publisher, with a distinctive positioning and audience on the publishing market. The Mondadori Group’s social multimedia company caters to the passions of the Italian people through its brands – food, beauty, fashion, health and wellness , science and tech – and reaches more than 27.5 million unique users every month (source: Audicom November 2023) and more than 100 million fans (source: Comscore Shareablee + Pinterest Insight December 2023).

Piemme has six of the most important newspapers (Il Messaggero, Il Mattino, Il Gazzettino, Corriere Adriatico, Nuovo Quotidiano di Puglia and Leggo), websites (online platforms for the respective newspapers and licensed third-party sites: Aranzulla.it, Centro Meteo Italiano, Funweek.it), magazines (Molto, Mondadori Media, Mondadori Scienza, Periodici San Paolo), TV (Telenova), Piemme designs projects tailored to customers’ settings, producing multimedia campaigns that synergistically integrate print and digital, radio and TV. Piemme also manages local advertising on Radio Subasio and RCS media in its reference areas.

There was great success for Al Chiaro di Luna, the first, exclusive Charity Dinner organised by Chi, Italy’s most read “people” magazine. The dinner was held yesterday at the Grand Hotel Rimini to support the populations affected by the flood in Emilia-Romagna.

The Gala Dinner – which saw the participation of more than two hundred selected guests, including associations like Assolombarda and Federalberghi, Emilia-Romagna region institutions, Visit Romagna, Apt Servizi, companies including Orogel, and celebrities – was the event celebrating the “Insieme aiutiamo l’Emilia Romagna (Let’s Help Emilia-Romagna Together)” fundraiser launched by Mondadori Media, with Banca Mediolanum, in May for the populations affected by this tragedy. Fundraising will continue until 10 July. Proof of Italians’ good heart has once again been evidenced by a total donation that today exceeded 150,000 euros. This will be donated to specific reconstruction projects in the Emilia-Romagna region.

Many guests from the world of entertainment and business arrived at the Grand Hotel Rimini and were welcomed by the hosts: Chi‘s director, Massimo Borgnis; the managing editor, Alfonso Signorini; the CEO of Mondadori Media, Carlo Mandelli; and the owner of the Grand Hotel Rimini, Paola Batani. With them was TV Sorrisi e Canzoni‘s director, Aldo Vitali, and many other directors from Mondadori Media and Mediaset. Many business leaders and figures from the world of entertainment responded to Chi‘s charity appeal. The guests included: Milly Carlucci, Paola Barale, Simona Ventura, Giulia Salemi, Pierpaolo Pretelli, Elenoire Casalegno, Samantha de Grenet. Orietta Berti, Fabio Rovazzi, Achille Lauro, Sophie Codegoni, Alessandro Basciano, Alberto De Pisis, Elisabetta Gregoraci, and Ginevra Lamborghini also attended. Among the journalists were Alessandro Sallusti, Giorgia Venturini and Pierluigi Pardo and many others.

After the blue carpet, where all Chi‘s guests paraded, and the welcome cocktail, in the garden of the Grand Hotel, the evening continued with the charity dinner on the terrace. For the Chi fundraiser, Orietta Berti performed, singing the 2023 summer hit, La Discoteca Italiana, Mille e Luna Piena, while Alfonso Signorini played Chiaro di Luna by Beethoven, Romeo and Juliet by Nino Rota and Prelude, Op. 28, No. 4 by Chopin on the piano.

Chi‘s 2023 summer event then continued with the exclusive beach party on the beach of the Grand Hotel Rimini, with spectacles set up by sponsors, including experiences and games, like the VIP challenge with table football and music. After the live performance by Achille Lauro, the party continued with Claudio Cecchetto’s grand return to the deck.

The sponsors who helped make the success of this great event possible were: Eurotarget, Givova, Layla Cosmetics, Profumiamo Profumiamo. There were numerous partners, including: Antica Distilleria Petrone, Gruppo Deles, Orogel, Piemme, Profumiamo and Visit Romagna.

The best moments from the event were published on Chi‘s Instagram account and the brand’s more than 740,000 users were able to follow the whole evening live minute-to-minute (@chimagazineit; #alCHIarodiluna).

In the issue of the magazine, which will be on newsstands from Wednesday 5 July, readers will be able to read the full report about this special event.

Chi, the most widely read “people” magazine in Italy, has chosen one of the most iconic locations in Italy, the Grand Hotel Rimini, for a charity event that demonstrates great support for the cause, and that will be held on Wednesday 28 June.

An exclusive summer party, with the magical and evocative theme of “By Moonlight”, involving the stars and players from the jet set, entertainment, politics, entrepreneurship and the country, but which above all demonstrates a generous and supportive heart: the Chi Charity Gala Dinner will be the culmination of the “Let’s Help Emilia-Romagna Together” fundraiser launched by Mondadori Media, together with Banca Mediolanum, in the hours immediately following the flood. All the proceeds from the dinner, in which more than two hundred entrepreneurs and celebrities will take part, will be donated to the Emilia-Romagna region through a dedicated account to support people and communities affected by floods and landslides.

“Helping those in need is increasingly urgent in our society”, said Alfonso Signorini, Chi managing editor. “Distracted by a thousand and one things, an emergency is enough to make us understand how important it is to be helpful. Nothing makes us feel better than being supportive. And it’s beautiful that Chi, who’s always been a symbol for escapist and leisure reading, is alongside the people of Emilia-Romagna for such an important cause. We’ll get back to entertaining, but now’s the time to act”.

“We want this gala evening to be a small but significant contribution to reviving a place, the Romagna Riviera, and a region, Emilia-Romagna, which has always been linked to the history and stories of Chi and its figures”, said Massimo Borgnis, the magazine’s editor-in-chief. “So what better opportunity to strengthen this bond by starting in the most symbolic place of the Riviera, the Grand Hotel Rimini, a concrete show of support, so that with the help of everyone, Romagna will soon return to being a place for la dolce vita, a place that’s about hospitality, joy and fun, which has been part of our holidays and our dreams and which Chi loves to describe in its pages”, Borgnis concluded.

Chi Summer Night: an exclusive evening by moonlight

Hosting the great party at Chi‘s invitation is the Grand Hotel Rimini of the Batani Group, a Liberty building of outstanding beauty, one of the iconic locations in Federico Fellini’s Amarcord, an incomparable location in the seaside history of the Riviera and of Made in Italy tourism.

“I’m pleased that, after the break due to the pandemic, Chi and Mondadori Media, to whom we have become great friends with and collaborated many times, have chosen the Grand Hotel Rimini and Romagna for their summer party. It will be a special evening, which has an even greater meaning, given the commitment made by everyone in the charity collection for the Emilia-Romagna region. It’s one more demonstration that if tourism is working, it can help those affected by the flood”, said Paola Batani, CEO of the Batani Group Select Hotels.

The exclusive event will start at 6:30 pm with an extraordinary blue carpet to welcome guests with a very impressive entrance in the Piazza Fellini, a grand thoroughfare for the public and the whole city. A welcome cocktail will follow in the majestic setting of the outdoor garden of the Grand Hotel Rimini, which will be set up with bright spheres to recall the theme of the evening, charming corners and a band that will play for guests throughout the cocktail.

Then the Charity Gala Dinner will begin, with a placée dinner, reserved for more than 200 guests, including entrepreneurs, associations and stars from the world of entertainment, on the terrace of the hotel that will end with a magnificent artistic performance. The tone of the evening will change for the third part: the after party on the private beach of the hotel that will be transformed into a exclusive club with musical performances, DJ sets, open bars and many corners that will entertain guests and be great fun for them.

On Chi‘s Instagram account, users will be able to follow the whole evening live minute-to-minute (@chimagazineit; #alCHIarodiluna)

Event sponsors and partners

Supporting Chi on this special occasion are institutions and companies who responded to the call for support launched by the magazine and who are participating in the Charity Gala Dinner. These include: Assolombarda, Federalberghi nazionale and Orogel.

The sponsors include:

• EuroTarget, a brand distributing new and semi-new automobiles, where the customer is placed at the heart of the consultancy and not the vehicle. They recently acquired the former Lamborghini Factory in Pieve di Cento, which will become the new headquarters for the more than 50 people who make up this innovative dealership. The EuroTarget staff will support the stars of the show on the blue carpet and on the beach for the summer night of Chi “By Moonlight”;
• Givova, the internationally recognised Campania brand that has become a leader in sportswear and more in a few years, and that has always supported Chi‘s initiatives with commitment and enthusiasm. Givova will also be here for this event with a corner on the beach, dedicated to well-being, which will become a fun meeting place for everyone;
• the historic Milanese company Layla Cosmetics will be there with an area dedicated to Beauty where it will offer make-up experiences to guests;
• Profumiamo Profumiamo will make the exhibit even more magical with special perfumers

The partners:

• ANTICA DISTILLERIA PETRONE will offer its renowned bitters and liqueurs;
• The Deles Group will be the star of a scenic beach showcooking with their Oyfr barbecues during the beach party;
• Orogel, the strategic partner for the evening and Chi, will have a corner on the beach where guests will be able to enjoy delicious snacks late into the night. The Fondazione F.OR. (FruttDORO OROGEL) is at the forefront of support and has launched targeted interventions to help the flooded populations with supplies of food products and materials for removing the mud: it is setting up important investments for the most affected people, the agricultural partners and has carried out an important recovery operation for historical material (ancient books and library archival items) from different municipalities in Romagna with the regional office.
• Visit Romagna will bring a preview of the Notte Rosa (Pink Night), a main event in the Riviera, to the beach, which will take place from 7 to 9 July, dedicated this year to the Pink Fluid theme.

The creative exhibit is entrusted to the Grand Hotel Rimini together with the agency Left&Right.

Fundraising 

“LET’S HELP EMILIA-ROMAGNA TOGETHER” is the name of the fundraising initiative open to readers, followers, customers and friends launched by Mondadori Media and Banca Mediolanum in the hours immediately following the flood. Everyone can contribute by sending a donation to the dedicated current account number in the name of “BANCA MEDIOLANUM – IBAN IT54O0306234210000002727272 – CAUSE: LET’S HELP EMILIA-ROMAGNA TOGETHER”.

Together is the initiative’s keyword: thanks to everyone’s generosity, every Euro collected will be donated to the Emilia-Romagna region to support people and communities affected by floods and landslides.

Starting today, Alfonso Signorini, one of the most popular personalities in show business and TV, embarks on a new venture with the Mondadori Group to develop a talent agency dedicated to entertainment. A project where Signorini will capitalize fully on the wealth of know-how and unique skills built throughout his career.
Signorini will maintain an ongoing commitment to Chi, becoming its Managing Editor from the next issue.

“I embark on this new professional endeavour with great enthusiasm and motivation. I thank the Mondadori Group for this opportunity and for the trust it has always shown in me. To Chi, now part of my DNA and something that is deeply ingrained in me, I will continue to dedicate my fullest energies. The partnership with Massimo Borgnis, more than a decade of fruitful collaboration, will allow the magazine to continue on its path of evolution and success”, said Alfonso Signorini.

“We are proud to entrust Alfonso Signorini, a landmark in Italian entertainment, with a challenge that will see him involved in the creation and development of a Group talent agency, where he will be able to put his vast knowledge of the world of entertainment to good use, tackling a managerial role”, said Carlo Mandelli, Managing director of Mondadori Media.

Signorini, 58, from Milan, a graduate in medieval philology from the Catholic University of Milan, began his professional activity as a humanities teacher. Boasting long-standing experience in the world of journalism, Signorini is today a TV host, author and writer: a strong aficionado of classical music and opera director, he has published numerous books with Mondadori dedicated to the lives of great composers and personalities from the world of music, entertainment and fashion.

Massimo Borgnis will concurrently take on the position of Editor-in-Chief of Chi.
Borgnis, 62, born in Milan, after studying at the International School of Milan, began his career in journalism as a sports reporter specializing in American football and US sports. In 1988, he joined the editorial staff of Gente, working there for 19 years, and covering increasing responsibilities until becoming central chief editor; a role he also held from 2007 at the weekly Tv Sorrisi e Canzoni, before being appointed deputy executive editor-in-chief of Chi in 2009.

Over the past year, Chi has recorded excellent results: the good newsstand performance combines with the steady growth in audience on social media, where Italy’s most widely read people magazine with 1.3 million monthly readers, reaches nearly 1 million total followers on Instagram and Facebook.

The start of the new season of Grande Fratello VIP coincides with the launch of a new edition of #CasaChi, the social entertainment format developed by the magazine Chi, that every week brings opinion leaders and exceptional guest to the Instagram and Facebook channels of the brand with comments on the most successful reality show and the personalities of the moment.

An unmissable appointment which, following the huge success of 2020, with more than 100 special guests and more than 14 million video views on Instagram, this year too will feature VIPs, influencers and the competitors of the reality show, with the host and master of ceremonies, Alfonso Signorini, editor of Chi, and journalists from the title Azzurra Della Penna, Valerio Palmieri and Gabriele Parpiglia and deputy editor Massimo Borgnis the curator of the format. A team ready to transport readers and users to the very heart of the debate about Italy’s most spied on house with video shows, original and exclusive content, revelations, curiosities and unexpected twists.

WHAT’S NEW – The new season of CasaCHI #GFVIP 2021 Edition starts with a new face: Rosalinda Cannavò, for the first time as a talk show host.

“This is definitely my first experience as a host, as I have had never had a role like this and, I confess, I was terrified at the beginning. But the CasaChi team made me feel at ease and I’m melting, indeed, I’m really getting a taste for it and think, maybe one day, I could be a presenter! Last year I was inside the House, and this year I’m at CasaChi and have to be impartial: I would like to make judgments, but I try not to step too far out of my role. Certainly, having been in the game, I can identify nuances that others might miss so I can share them with our followers. Obviously, I have my favourites, but you will find this out in the course of the episodes, I’ll find a way to make you understand … “, said Rosalinda Cannavò.

However, the presence of the former contestant is not the only novelty. For this edition, the talk show schedule has been enhanced with even more dynamic and engaging formats and content: Chi Backstage, which shares with the public the previews, the background and the highlights of #GFVIP in the form of short videos on Instagram and TikTok; Chi è Chi #stories, with presentations of all the show’s contestants curated by the editorial staff, which in just one week reached 1 million views; and the exclusive #Copia il look (Copy the look), to replicate the outfits of both stars and commentators.

And then there is also space for guests from the world of show business and entertainment, such as the new commentators Adriana Volpe and Sonia Bruganelli, and unpublished content and interviews for this new edition of CasaChi, which in the first two weeks has already recorded a doubling of video views on its social media channels compared with 2020.

The episodes of CasaChi #GFVIP 2021 Edition will be broadcast from Tuesday to Friday, with daily appointments in video talk or live social formats, on Chi’s Instagram and Facebook channels – where Italy’s most widely read people magazine has a fan base of 850,000 users (Source: Shareablee, August 2021) – and, thanks to an exclusive agreement, is also available on the Mediaset Infinity platform.

A sponsorship format has been developed for advertisers which guarantees visibility in the social media content published by Chi and which includes media planning with guaranteed reach. In addition, it is also possible to develop ad hoc communication projects with the involvement of influencers, selected for a tone of voice that is in line with the brand.