Chi Summer Tour, the now traditional and much anticipated summer even, conceived by Chi, Italy’s most widely-read people’s weekly, edited by Alfonso Signorini, returns again this year to 3 well-know Italian locations.

On the strength of its success in previous years, the Chi Summer Tour is a unique opportunity to get up close to the world of the Mondadori Group magazine, meet the editor, the staff and the celebrities who will be guests at the event, who will talk about themselves in a spontaneous and amusing atmosphere.

The first of the 3 dates is scheduled for 29 June in Cesenatico followed by Cortina d’Ampezzo on 14 July and Rapallo on 28 July.

As always, the most anticipated event will be the talk show moderated by the editor Alfonso Signorini who with his guests will discuss current affairs, gossip and the trends of summer 2019. Simona Ventura with her partner Giovanni Terzi, Paolo Ruffini, Antonella Ferrari and, straight from Uomini e Donne, Andrea Zellletta and Natalia Paragoni will be the big names present in Cesenatico.

Alongside the talk show, Alice Balossi, foodblogger and writer, will run an interactive showcooking event during which she will involve the public, the guests and Alfonso Signorini as she recounts the preparation of dishes using products by Orogel, the sponsor of the project.

Among the new features of this edition of  the Chi Summer Tour  will be the Lucky Card competition, an exciting game which, thanks to the involvement of Grana Padano, another of the project’s partners, will give the possibility for one member in the audience to participate in an exclusive gala dinner together with Alfonso Signorini and his guests (the invitation is valid for two people).

The Chi Summer Tour has been organised also thanks to the contributions of GrissinBon, GIVOVA, Nobis-Filo Diretto Assicurazioni, Forza Spa Concessionaria Ufficiale Maserati and Santero.

With this format, the advertising sales company Mediamond offer companies an all-round communication project that starts from the local territory and then extends to the magazine and the brand’s social channels, with particular attention to the magazine’s Instagram profile – @chimagazineit, which has recently been re-launched with enhanced content.

Follow all of the updates to the Chi Summer Tour with a photogallery, videos, stories and live feeds, on the magazine’s Facebook page www.facebook.com/chimagazine and @chimagazineit,  following the hashtag #chisummertour.

The tour has been organised in partnership with EGE Produzioni, the factory specialised in big events and TV productions.

A chat with Alfonso Signorini is a new event, created by Chi, Italy’s most widely-read people magazine,  which will take place for the first time in Milan on 21 March at 6:30 pm at the Grand Hotel et de Milan in Via Manzoni, 29.

An unmissable opportunity for all fans of the Mondadori Group magazine to participate and get to know not only the editor, but also the many personalities from the world of television and entertainment that every week animate the pages of their favourite magazine, up close.

An authentic salon moderated by the editor Alfonso Signorini, and an occasion to look more closely at current affairs, the most unexpected gossip and the personal and intimate side of the most popular celebrities.

This will be the first in a series of encounters open to readers that will be held in symbolic locations in the city of Milan. Starting from the Grand Hotel et de Milan, known locally as the “Milan”, that has long been frequented by artists, diplomats, actors and many of the performers associated with Milan’s famous La Scala theatre.

For accreditation for A chat with Alfonso Signorini please go to the site http://chiacchieriamo-con-alfonsosignorini.eventbrite.it to register.

Since Friday 8 February will be available Chi Weddings Special, a collection number made by Chi, Italy’s most widely read people magazine edited by Alfonso Signorini. This much-anticipated special issue, now in its fourth edition, offers readers a look at the weddings of Italian and international celebrities weddings, as they romantically said “I do” during the last year.

In fact, 2018 was particularly rich in weddings of famous personalities; from the royal wedding of Harry and Meghan to the much-loved Chiara Ferragni and Fedez who celebrated their big day against the spectacular backdrop of the Sicilian town of Noto.

But also Eugenie of York and the wedding of the popular chef Carlo Cracco Rosa, and not forgetting Daniele Bossari, winner of the latest edition of GFVIP, with Filippa Lagerback, the actor Claudio Santamaria with Francesca Barra, Emanuela Folliero, Hugh Grant and many other celebrities including Vincent Cassel who pronounced “I do” with model Tina Kunakey.

Chi Weddings Special presents these and other weddings with splendid photographic coverage: a unique look, full of curiosities and details, that captures the most important moment in the life of couples loved and followed by the public.

The Weddings Special of Chi, which remains much-loved by the public, confirms itself as an indispensable tool for the organisation of weddings, with a wealth of advice on locations, gifts as well as clothes, menus and honeymoon destinations. By flicking through this special issue readers can dream and find inspiration for their own weddings with the atmosphere and details of those celebrated by VIPs.

Chi Weddings Special will be on newsstands from Friday 8 February in a bound edition of 132 pages at the price of €3.50. It will also be available in a digital version with the Chi app, available for iOs and Android.

The Chi Summer Tour, an event created by Chi, Italy’s most widely read people magazine edited by Alfonso Signorini, returns this summer to 4 very trendy and chic locations. Following the enormous success of previous editions, this year the tour will have a range of new features to entertain the many guests and the public.

The tour kicks off on Saturday 30 June on the beach of Mondello in Palermo, before proceeding on  8 July to Cortina d’Ampezzo, on 15 July to Forte del Marmi, ending up on 21 Juli in Rimini.

This year the Chi Summer Tour will travel round Italy with a personalised truck that will convert into a stage from which the editor Alfonso Signorini and his guests will animate the squares of the locations involved.  This year’s four stages will provide an opportunity to get a closer look at the world of the Mondadori Group magazine, to meet the editor and the celebrities participating in the event.

There is much anticipation for the talk show, conducted by the editor Alfonso Signorini, with some of the best known faces from the world of entertainment who will talk live about themselves to the audience, providing also some gossip, curiosities as well as what’s new and trending in the summer of 2018. From Valeria Marini to Giuseppe Sottile, and also Cecilia Capriotti Giovanni Ciacci, Francesca Valtorta, Romina Mondello, Iago Garcia and Antonio Spagnolo. At the same time, the Chi truck will also host moments dedicated to beauty and a show-cooking by Alice Balossi, pastry chef and cake maker, blogger and TV presenter.

The appointment at all 4 locations will be at around 7 pm in the heart of each place visited by the Chi Summer Tour (with the exception of Cortina, that will start at around 5 pm).

With this format, the advertising sales company Mediamond offers companies the possibility of communication projects and events that allow them to present their stories in original and valuable contexts.

All updates concerning the Chi Summer Tour will be available on the magazine’s social media profiles: Instagram chimagazineit and Facebook www.facebook.com/chimagazine and by following  the hashtag #chisummertour.

Chi, Italy’s most popular people magazine – with 2.2 million readers (source: Audipress 2016/III) – will appear on newsstands this week in a renewed and enhanced form. The Mondadori Group magazine edited by Alfonso Signorini, had reinforced the fashion & beauty and introduced  new columns that are accessible using the augmented reality app, “Gruppo Mondadori AR+”, available for both iOS and Android, the provides access to videos and other additional content and enables users to interact with other active users.

“With this operation we want to consolidate and reinforce an already highly successful formula,” Gianluigi Piccinali, brand manager for entertainment. “Chi has long been a point of reference when it comes to celebrities and scoops and, from today, it will be an even more complete women’s title, rich in content, useful, amusing and able to meet the all-round needs of readers. Plus, thanks to augmented reality, it will be the first magazine in Italy to “expand” the experience from the page to a smartphone, or similar device, thanks to exclusive multimedia content,” Piccinali concluded.

The new section “In Stile Chi” will be a fixed appointment for readers, a fantastic window on all that’s new in the world of fashion (looks, collections, accessories, catwalks) and beauty (make-up, treatments, hair, trends). Lots of pages to get a feel for the glamour inspired by celebrities and breakthrough stars.

The columns of the magazine – the most widely-read in Italy by those who make buying decisions (1.4 million, source: Audipress 2016/III) – have been expanded and, alongside the most popular, a number of new columns have been added, such as “Wellness”, with exercises and advice on how to keep in shape and the best wellbeing products. There is also a new Food section, with a recipes by a famous chef and lost of tips on preparing vegetarian and traditional dishes, as well as surprising cocktails.

An entire section is also dedicated to culture and leisure, with indications about which exhibitions to see, the ideal books for a trip or a relaxing weekend, as well as newly released music, museums, food fairs, openings and much more.

In rotation, there will also be columns on Travel, Animals and Must Haves, featuring all the current season’s trends.

Chi, Italy’s most widely read people magazine, and since the beginning a witness to celebrity weddings, launches an extraordinary new initiative: Chi Matrimoni.

From today happy couples everywhere can feel like real stars, thanks to a new service from Chi, that allows them to experience and talk about their wedding in an unforgettable way.

A wedding specialist and an international-level photographer will cover the couple right through the big day and produce a special personalised edition of Chi entirely dedicated to their wedding. A real magazine, printed as a limited edition and delivered to your home. An extraordinary record to keep and give as a gift to friends and relatives.

The photography will be handled by the agency of Massimo Sestini, an established photo-reporter and the author of some of Chi’s greatest scoops, a contributor to many Italian and international newspapers and magazines and the winner of a World Press Photo award in 2015.

In addition, it will also be possible to offer wedding guests a Chi gift package, including a subscription to the magazine, to keep up with the lives of VIPs and be sure not to miss a single copy of the popular magazine.

To mark the launch of Chi Matrimoni, a bride and groom will have the chance to become testimonials of this innovative service and be the first to experience the emotion of getting married with Chi.

For full details of the initiative, please go to chimatrimoni.it

The launch of the initiative will be supported by an advertising campaign in the press and online, conceived and developed by Graffiti.

“Chi Matrimoni” is also a format offered by Mediamond for other special initiatives that may be realised in collaboration with companies and brands that want to communicate in an original way their closeness to their audience.

Chi, the weekly edited by Alfonso Signorini, has chosen Capri to celebrate the grand finale of the “Chi Summer Tour 2016” (#chisummertour), the event that during the summer months has taken the magazine to many of Italy’s best-known beaches, with talk shows featuring stars form the world of entertainment, designers cafés, showcooking, fitness lessons and DJ sets.

After the success of Forte dei Marmi, Porto Cervo and Milano Marittima, Italy’s most widely read weekly people title reached the blue island on Saturday 10 September for the final stage of the tour and said farewell to summer 2016.

Participating at the even were: Fabio Basile, Olympic gold medalsi in Rio 2016; Raffaella Fico; the queen of social media Greta Menchi; Antonella Mosetti and her daughter Asia from Grande Fratello Vip; Marcello Sacchetta, coach of Amici and presenter of Maria De Filippi’s daytime talent show; and the psychotherapist Ilaria Squaiella.

The “Chi Summer Tour” has been a unique opportunity to experience close up the exclusive world of Chi animated by the editor, journalist from the team and a range of special guests at the four stages. Chefs, writers and celebrities brought to life a programme of encounters that all had a full house and offered  readers an opportunity to immerse themselves in the atmosphere of the brand.

A formula rewarded by an enthusiastic audience and the sponsors that signed up to the initiative: Capri Watch, with their highly coloured watches and Caffè Borbone, who followed all stages of the tour.

Chi, Italy’s most widely read people weekly, will this summer, for the first time, be the protagonist of a tour that will take in some of the most exclusive Italian beach resorts.

The ‘Chi Summer Tour 2016’ (#chisummertour) kicks off on Friday 24 and Saturday 25 June in Forte dei Marmi (Ostras Beach); and in July there will be two more events, on Saturday 9 in Porto Cervo and Friday 22 and Saturday 23 in Milano Marittima (Palace Hotel).

This is a unique occasion to get up close to the world of Chi animated by the magazine’s editor, Alfonso Signorini, and journalists, as well as the may guest who will take part in the tour: chefs, writers and celebrities who will give life to a full programme of events and offer the public an opportunity to absorb the brand’s exhilarating atmosphere.

Each stage of the ‘Chi Summer Tour 2016’, will begin with an exclusive talkshow with Alfonso Signorini who, together with his guests, will entertain the audience on the summer’s trendiest issues: fashion, entertainment, TV and gossip.

Beach events will characterize the second day of the tour with the mornings starting with Gym on the beach, lessons and suggestions on how to keep fit by Chi’s personal trainers.

Followed by showcooking demos, spectacular performances by a great chef. In the afternoon, the exclusive Caffè d’autore, an encounter with some of Mondadori’s leading authors. And finally, the day will close at sunset with a fun show with professional barmen against the back ground of an exciting DJ set.

For more information and full details please go: www.chisummertour2016.it