Chi Summer Tour

Chi Summer Tour: starting the new edition with guests and a range of initiatives fot the public

Cesenatico, Cortina d’Ampezzo and Rapallo are the 3 exclusive locations for the summer event conceived by the weekly, edited by Alfonso Signorini

Chi Summer Tour, the now traditional and much anticipated summer even, conceived by Chi, Italy’s most widely-read people’s weekly, edited by Alfonso Signorini, returns again this year to 3 well-know Italian locations.

On the strength of its success in previous years, the Chi Summer Tour is a unique opportunity to get up close to the world of the Mondadori Group magazine, meet the editor, the staff and the celebrities who will be guests at the event, who will talk about themselves in a spontaneous and amusing atmosphere.

The first of the 3 dates is scheduled for 29 June in Cesenatico followed by Cortina d’Ampezzo on 14 July and Rapallo on 28 July.

As always, the most anticipated event will be the talk show moderated by the editor Alfonso Signorini who with his guests will discuss current affairs, gossip and the trends of summer 2019. Simona Ventura with her partner Giovanni TerziPaolo Ruffini, Antonella Ferrari and, straight from Uomini e Donne, Andrea Zellletta and Natalia Paragoni will be the big names present in Cesenatico.

Alongside the talk show, Alice Balossi, foodblogger and writer, will run an interactive showcooking event during which she will involve the public, the guests and Alfonso Signorini as she recounts the preparation of dishes using products by Orogel, the sponsor of the project.

Among the new features of this edition of  the Chi Summer Tour  will be the Lucky Card competition, an exciting game which, thanks to the involvement of Grana Padano, another of the project’s partners, will give the possibility for one member in the audience to participate in an exclusive gala dinner together with Alfonso Signorini and his guests (the invitation is valid for two people).

The Chi Summer Tour has been organised also thanks to the contributions of GrissinBonGIVOVANobis-Filo Diretto AssicurazioniForza Spa Concessionaria Ufficiale Maserati and Santero.

With this format, the advertising sales company Mediamond offer companies an all-round communication project that starts from the local territory and then extends to the magazine and the brand’s social channels, with particular attention to the magazine’s Instagram profile – @chimagazineit, which has recently been re-launched with enhanced content.

Follow all of the updates to the Chi Summer Tour with a photogallery, videos, stories and live feeds, on the magazine’s Facebook page and @chimagazineit,  following the hashtag #chisummertour.

The tour has been organised in partnership with EGE Produzioni, the factory specialised in big events and TV productions.



Chi Summer Tour protagonist of summer 2018

This year’s Chi tour will visit some of the coolest locations with vip guests and a range of initiatives for readers and the public

Palermo, Cortina d’Ampezzo, Forte dei Marmi and Rimini: the 4 stages of the latest edition of the project conceived by Italy’s most widely read people magazine

The Chi Summer Tour, an event created by Chi, Italy’s most widely read people magazine edited by Alfonso Signorini, returns this summer to 4 very trendy and chic locations. Following the enormous success of previous editions, this year the tour will have a range of new features to entertain the many guests and the public.

The tour kicks off on Saturday 30 June on the beach of Mondello in Palermo, before proceeding on  8 July to Cortina d’Ampezzo, on 15 July to Forte del Marmi, ending up on 21 Juli in Rimini.

This year the Chi Summer Tour will travel round Italy with a personalised truck that will convert into a stage from which the editor Alfonso Signorini and his guests will animate the squares of the locations involved.  This year’s four stages will provide an opportunity to get a closer look at the world of the Mondadori Group magazine, to meet the editor and the celebrities participating in the event.

There is much anticipation for the talk show, conducted by the editor Alfonso Signorini, with some of the best known faces from the world of entertainment who will talk live about themselves to the audience, providing also some gossip, curiosities as well as what’s new and trending in the summer of 2018. From Valeria Marini to Giuseppe Sottile, and also Cecilia Capriotti Giovanni Ciacci, Francesca Valtorta, Romina Mondello, Iago Garcia and Antonio Spagnolo. At the same time, the Chi truck will also host moments dedicated to beauty and a show-cooking by Alice Balossi, pastry chef and cake maker, blogger and TV presenter.

The appointment at all 4 locations will be at around 7 pm in the heart of each place visited by the Chi Summer Tour (with the exception of Cortina, that will start at around 5 pm).

With this format, the advertising sales company Mediamond offers companies the possibility of communication projects and events that allow them to present their stories in original and valuable contexts.

All updates concerning the Chi Summer Tour will be available on the magazine’s social media profiles: Instagram chimagazineit and Facebook and by following  the hashtag #chisummertour.

Chi Summer Tour 2017 takes in the most chic beaches

Milano Marittima, Poltu Quatu, Forte dei Marmi and Santa Margherita Ligure: these are the 4 stages of the new Chi Summer Tour 2017

Chi Summer Tour 2017 will also be a TV format to be broadcast during the summer on Canale 5

After the great success of the previous edition, Chi – Italy’s most widely-read people weekly, edited by Alfonso Signorini – will once again be the protagonist of Chi Summer Tour, an event that during the month of July will take in some of the most exclusive Italian seaside resorts. The tour starts on Saturday 1 July in Milano Marittima, before proceeding, on Saturday 8 July, to Poltu Quatu, on Saturday 15 July to Forte del Marmi and ending up, on Saturday 22 July in  Santa Margherita Ligure.

This year’s four stages will offer a unique opportunity to experience close up the exclusive world of Chi, to meet the editor and the many guests taking part in the event.

Each stage of the tour will open in one of the best beach clubs in each location with a spectacular showcooking demonstration by the renowned chef Andrea Berton and presented by Claudia Galanti. The action will then move to one of the main squares with Caffè d’autore, an encounter with some of the Mondadori Group’s most important authors such as Luca Bianchini, Francesco Sole and Francesca Vecchioni, and the event will conclude with an exclusive talkshow with Alfonso Signorini who will entertain the public along with a range of important guests, including Mara Venier, Alessio Bernabei and Gemma Galgani.

But the great news about the 2017 edition of Chi Summer Tour will be its reinvention also as a TV format to be broadcast from July on Canale 5. As well as covering the best moments of each stage of the tour, each episode will be part of an exciting overview of the summer of celebrities. In addition to the editor, Alfonso Signorini, there will be many other protagonists in this adventure, including regular guests such as Gabriele Parpiglia, the social faces of the YouTubers Matt&Bise, as well as Laura Cremaschi, from the game show Avanti un altro and and Desirèe Popper, formerly from the TV show Uomini e Donne.

With this new format the advertising sales company Mediamond has been able to offer the market an opportunity to exploit the multichannel nature of its network with customised projects organised across the different platforms.

Chi Summer Tour has been organised thanks to the support of: Samsung, Orogel and Caffè Borbone.

Chi Summer Tour 2016 & 2017