Sale&Pepe, the Mondadori Group brand that for thirty years has brought pleasure to the table thanks to gastronomically exclusive and refined ideas, for the first time presents its recipes in two new books: The bible of vegan recipes (Sperling & Kupfer) and Flavours of Italy. From north south, the best of our cuisine according to Sale&Pepe (Mondadori Electa).

These initiatives are a further demonstration of the  strength of the brand that, thanks to the richness of content, the authoritativeness of its experts, the respect it pays to the culture of food, the territory and Italian lifestyle, has been able to spread its offer across a range of channels – the magazine, with themed specials, the web site, social networks, events and courses at the Cooking School – becoming a system that is a point of reference in the world of food with an overall audience of 1.6 million contacts per month (Source: Audiweb tda 2017/II + Audipress 2017/II).

“Over the years Sale&Pepe has tread carefully across the evolution in Italian cooking and followed the changes in the use of ingredients, quantities and preparation and interpreted innovations and trends with recipes with the reach of everyone that are never complicated or banal and with photographs that make them surprising,” said Laura Maragliano, editor of Sale&Pepe. “This long experience is today translated into two books of which I am particularly proud and through which e invite readers to taste different dishes, discover the incredible variety of products that we have and the generosity of our land.”

The bible of vegan recipes offers over 450 recipes to discover the joys of vegan cooking, from appetisers to desserts, with unique dishes and preparations for those with little time; special treats for parties, complete and seasonal recipes, preserves, drinks and smoothies, as well as a glossary of ingredients.

Flavours of Italy. From north south, the best of our cuisine according to Sale&Pepe is a tour of the extraordinary variety of Italian cooking. The ancient wisdom of the culinary arts that, in so many different iterations, criss-crosses the mountains and the plains, the east  and west coasts and, of course, the islands, with a selection of 150 dishes.

In addition to Sale&Pepe also Cucina Moderna is in bookshops this month with Chef in 24 hours. A cookery course to learn all of the techniques, basics and tricks for preparing  successful recipes (Sperling & Kupfer). The manual offers an easy method to work successfully in the kitchen, in the classic style of Cucina Moderna, the brand leader in the sector that reaches over 1 million readers (Source: Audipress 2017/II) thanks to its accessible, step-by-step recipes.

On the strength of a range of consolidated brands, covering all segments in the food area and reaching varied and loyal targets, over the years the Mondadori Group has been able to innovate and enrich the offer of its food system, while reinforcing its leadership in both magazines and digital.

Among the brands in the portfolio are thee historic titles that this year are celebrating important anniversaries: Sale&Pepe, for 30 years a refined, gourmet; Cucina Moderna, the market leader that for 20 years has offered useful and practical recipes; and Cucina no problem, for 15 years a simple, but never banal ally in the kitchen.

The offer is completed by Guida cucina, a source of everyday recipes for the family, and two recent arrivals: the web site Cookaround, a point of entry into the world of cooking and everything that surrounds it, and Giallo Zafferano, a young and “social” crossover brand, Italy’s leading cooking site, now also available on newsstands.

A continuously growing system of brands that, in addition to print and digital, also promotes events and courses led by professional chefs at the Scuola di cucina di Sale&Pepe, launched in the heart of  Milan from the experience of the upscale monthly.

The launch of the new magazine Giallo Zafferano – an operation that for the first time has seen the creation of a print magazine from an already leading web brand – will also strengthen the market share of the Mondadori Group in the food area, taking it from 54% to around 70% in terms of circulation.

The first issue of Giallo Zafferano, with a launch campaign that can count on an initial fan-base that is already strong on social media , sold around 450,000 copies separately or in combinations with some of the Mondadori Group’s other magazines.

A multi-brand e multi-channel offer that enables the food system to reach a combined total audience of almost 9 million contacts every month between readers and users (source: Audipress 2016-III and Audiweb, February 2017).

This success with the public has also been accompanied by an excellent response from advertisers, allowing the food system managed by Mediamond to record, in the first 4 months of 2017, an increase of 30% in sales compared with the same period of 2016, thanks also to the launch of Giallo Zafferano.