D Scuola

Deascuola and TikTok present a free course for secondary school teachers: “Social media and digital platforms: new learning environments”

Deascuola, one of the leading Italian educational publishers from the Mondadori Group, and TikTok, a digital platform with more than 1 billion global users, are launching “Social media and digital platforms: new learning environments”, an innovative course for secondary school teachers designed to learn and discover how to integrate traditional teaching with the common ordinary tools and languages of students.

The world of culture and information is increasingly growing on digital platforms, and schools are also requiring a growing number of teacher-creators capable of offering educational activities aimed at ensuring greater engagement and interest among scholars.

Deascuola and TikTok’s programme will start on November 8 and consists in 3 free online sessions, designed to explain how to best orient oneself or identify the positive and negative effects so as to transform such information into real educational supports usable both in and out of the classroom, and in a free teaching guide that can be downloaded at the end of the 3 webinars.

Registrations are managed via the following link: https://l.deascuola.it/TikTok/index.html

“More and more youngsters currently use digital platforms, such as TikTok and Instagram, to stay informed, socialise and follow innovation in a wide variety of fields. How can schools transform such tools into real educational supports to be used both in and out of the classroom and how can the same be transformed into new learning environments? The 3 meetings planned, and involving experts in sociology, neuroscience, pedagogy and education, were designed to respond to such question”, explains Luca Vajani, General Manager of D Scuola S.p.A.

“TikTok is also increasingly becoming both a primary reference for the world of education and the most popular medium used to share knowledge and train, by simplifying complex subjects and contents through its immediate language and inclusive approach, thus making them more accessible to all. Such project is very important as it allows us to support the scholastic activities of teachers and the education of their young students in a concrete way, by promoting intergenerational dialogue”, says Luana Lavecchia, Institutional Relations Manager of TikTok Italy and Greece.

The first meeting is scheduled for Wednesday, November 8, from 5:00 to 6:00 p.m: Social media and digital platforms: perceptions and impacts.

Michela Balconi, psychophysiology and cognitive neuroscience professor at the Catholic University of the Sacred Heart of Milan, Giovanni Boccia Artieri, sociology professor at the University of Urbino, and Valentina Ghetti, teacher and content creator, will delve into the social and cognitive aspects involved by analysing successful projects, so as to help teachers understand the mechanisms implicated in students’ use of social networks before finally addressing issues aimed at promoting a correct, safe and useful use of digital platforms. An insightful neuroscience, sociology and BookToker meeting.

The second meeting, Social media and digital platforms: teaching tools, scheduled for Thursday, November 23, from 5:00 to 6:00 p.m., includes the participation of Emmanuele Massagli, Education and Pedagogy researcher at Lumsa University, and Stefania Manca, researcher at the Institute for Educational Technology of the CNR, who will illustrate some successful projects on how to use TikTok for teaching.
Digital media modify learning by changing the way our body and environment perceive their effects: technology is absorbed by the user, thus becoming part of it. Both verbal (“new alphabets”) and non-verbal (social networking netiquettes) language is also changing. Various research projects were implemented by focusing on such elements, in particular, a project on the use of TikTok, based on studies of the educational and pedagogical aspects, will be explored to transmit the Shoah memory and to preserve the collective historical one. Users can share experiences, historical facts and personal reflections on the Holocaust through short creative videos, thus reaching a wide audience of young people and creating awareness on this tragic event.

The last meeting, entitled At TikTok School, will be held on Wednesday, December 12, from 5:00 to 6:00 p.m. Secondary school teachers and content creators of different subject areas – humanities, science and foreign languages – will share their experience under the guidance of Elia Bombardelli, teacher, creator and author at Deascuola. This will be a unique opportunity to interact with the creators Federico Benuzzi, @federicobenuzzi, Norma Cerletti, @normasteaching and Alessia Giandomenico, @studiafacileconale, and to learn how to apply the videos and materials they make to the educational practice.

This course allows teachers to better understand and explore digital platforms so as to bring them closer to their students.

D Scuola S.p.A is one of the leading Italian educational publishing operators focused on schools at any level. Part of the Mondadori Group since December 2021, the company operates through the the following brands: Deascuola, De Agostini, Petrini, Garzanti Scuola, Garzanti Linguistica, Marietti Scuola, Valmartina, Liviana, Ghisetti & Corvi, Cedam Scuola, Cideb, and Black Cat. The University offer is entrusted to UTET Università, Città Studi and ISEDI. Deascuola is present online via deascuola.it (books, additional digital contents, eBooks, portals and study and teaching applications), formazione.deascuola.it (initiatives and courses on the most current educational issues for schools and teachers), garzantilinguistica.it (linguistic dictionaries) and blackcat-cideb.com (books and materials for learning languages) and has a widespread presence on the social media.

A MIUR-accredited Training Body since 2013, D Scuola organises courses for schools and teachers. The wide range of free webinars, seminars, conferences and courses developed in partnership with educational experts, internationally renowned neuroscientists, established science popularisers and leading authors, makes it possible to get acquainted with the various systems of paid training projects, which include customised programmes and online courses for schools and teachers, in line with the training priorities identified by the Ministry of Education.

TikTok is the leading environment for short videos from mobile devices. Our mission is to inspire creativity and liveliness. TikTok has offices worldwide, including in Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. http://www.tiktok.com.

Deascuola and the Bracco Foundation, together with #100esperte, present the 1st edition of the free training programme “Le 100 esperte STEM vanno a scuola”

The webinar cycle was studied for primary and lower and upper secondary school teachers and students.

Through this project, D Scuola, the Bracco Foundation and #100esperte provide their educational and counselling know-how to raise awareness on gender equality and career opportunities for women according to the STEM framework.

D Scuola, one of the leading Italian scholastic publishers with the Deascuola editorial line, and the Bracco Foundation present the first edition of “Le 100 esperte STEM vanno a scuola.”

The new training programme was studied to introduce the perspectives and opportunities of the technical and scientific disciplines to students and teachers with a specific outlook on gender equality and guidance, in line with the most recent ministerial guidelines on developing, as a national educational priority, the STEM subjects (Science, Technology, Engineering, Mathematics) in schools.

As also demonstrated by the recent data provided by She Figures and Almalaurea, obstacles and stereotypes still currently exist and influence students’ educational path, especially for girls. This at a time during which businesses and institutions are increasingly searching for technical-scientific figures, as the same are necessary for better being able to address future transitions and challenges.

“The Bracco Foundation has always regarded women’s empowerment and gender equality as priorities,” states Diana Bracco, President of this important reality, which was founded in 2010 as a result of the values acquired and matured by the Bracco Family and Group in their over 95 years of history. “Among the many initiatives we support, 100donne contro gli stereotipi has thus become particularly relevant. The project is very complex and also aims at involving schools by involving female role models.
With D Scuola, we now promote a webinar cycle to put scientists and experts in contact with teachers and students nationwide. I’m certain that the professional and private stories of these amazing women of science will serve as a source of inspiration for many girls.”

Le 100 esperte STEM vanno a scuola, developed together with the Bracco Foundation, aims to emphasise both the importance of science in education and the opportunities offered within the STEM context, in particular for the younger generations of women.

We believe this initiative can provide concrete guidance tips to teachers and students, thanks to the direct stories, experiences and testimonials of prominent experts, and become a precious source of inspiration used to better prepare even the youngest to face tomorrow’s challenges. We are very proud of this project, which will become part of the “Educating for the Future” programme, a broader path D Scuola is undertaking with the aim of developing topics such as inclusion, gender equality, sustainability and civic and digital education,” stated Gian Luca Pulvirenti, President of D Scuola.

The initiative, which is due to start on January 26, includes four free afternoon meetings for teachers, one for each of the letters composing the acronym STEM, and two morning meetings dedicated to students.

Each appointment will be held by the female scientists selected from the “100donne contro gli stereotipi ” portal. The project was founded as a result of the partnership with the Observatory of Pavia and Giulia Giornaliste and developed with the Bracco Foundation to give space and visibility to female experts specialised in different fields, thus highlighting the role of professionals adapted to become points of reference for the current generations and media.

During the meetings, the experts will both share their educational background, current projects, difficulties, decisions, mistakes, successes and professional advantages and provide useful tools and tips that can be used in the classroom to guide the decisions of students.




The first of the four webinars of “Le 100 esperte STEM vanno a scuola” for teachers will be held on January 26, from 17:00 to 18:30, a few days following International Education Day. The session aims to provide insight on topics more closely linked to medical sciences, such as medical statistics and neurolinguistics. Among the participants, Sara Gandini, Head of the “Molecular and Pharmaco-Epidemiology” ward of IEO’s Experimental Oncology Department; Valentina Bambini, Full Professor of Linguistics at the IUSS of Pavia; Luisa Torsi, Full Professor of Chemistry at the University of Bari and at the Albo Academy University of Finland.


The second meeting will be held on February 7, from 17:00 to 18:30, before International Day of Women and Girls in Science (February 11). The same will be dedicated to topics such as robotics for neuroscience and international cooperation in the aerospace context. Among the participants, Monica Gori, Head of a research group at the Italian Institute of Technology (IIT) and Simonetta Di Pippo, Professor of Space Economics and Director of the Space Economy Evolution Lab (SEE Lab) at the Bocconi University School of Management of Milan.


The third appointment is scheduled on March 13, from 17:00 to 18:30, and will focus on the E of Engineering, by covering topics such as management and aerospace engineering. Among the participants, Bianca Maria Colosimo, Full Professor of Processing Technologies and Systems at the Polytechnic Institute of Milan, and Elisabetta Lamboglia, Aerospace Engineer at the European Space Agency (ESA).  


The last meeting with teachers – M of Mathematics – will be held on Thursday, April 20, from 17:00 to 18:30 – Maria Grazia Speranza, Full Professor of Operations Research at the University of Brescia, will discuss with young mathematicians of different fields, covering the various steps involved from research to corporate application.

The recordings of the webinars will be available at the end of each meeting on both D Scuola and the Bracco Foundation’s websites.

The first meeting with the primary and lower and upper secondary school students is scheduled on February 28, from 11:00 for 12:00, and will focus on Science and Technology. Among the participants, Paola Santini, Researcher at the INAF Astronomical Observatory of Rome, and Giulia Grancini, Associate Professor of Physical Chemistry and at the Department of Chemistry of the University of Pavia.
The second appointmentEngineering and Mathematics – will be held on April 28, from 11:00 to 12:00 and is an opportunity to meet and interact with Lucia Cattani, Researcher and Professor of Civil Engineering at the University of Pavia, and Isabella Nova, Full Professor of Industrial Chemistry and Technology at the Polytechnic University of Milan.
Both meetings will be moderated by the climatological physicist Serena Giacomin.

Click here for the complete programme of “ Le 100 esperte STEM vanno a scuola:”https://l.deascuola.it/100esperte/index.html


[1] Deascuola is an editorial brand of D Scuola.


For information: 

Media Relations Gruppo Mondadori

Ufficio Stampa Fondazione Bracco
Carolina Elefante
333.4263484, 02.21772279